PWGSC Contract Number: 5P004-170112/001/CY
POR Registration Number: 005-17
Contract Award Date: May 23, 2017
Delivery date: November 28, 2017

2017 Visitor Satisfaction Survey

(Final Report)

Quantitative Research

Prepared by:
EKOS Research Associates Inc.

Prepared for:
Parks Canada

Ce rapport est aussi disponible en français

For more information on this report, please email: information@pc.gc.ca

TABLE OF CONTENTS

1. Introduction
   • 1.1 Context
   • 1.2 Methods
2. Findings
   • 2.1 Canadians’ Visits to National Parks and Historic Sites
   • 2.2 Inspiration for Visiting In 2017
   • 2.3 What Canadians Enjoyed In 2017
   • 2.4 Sense of Connection
   • 2.5 Ensuring Continued Satisfaction
3. Appendix A: IVR Recruitment Script (English And French)
4. Appendix B: Visitor Satisfaction Survey Questionnaire (English And French)

EXECUTIVE SUMMARY

As part of Canada’s 150^th celebrations in 2017, the Government of Canada offered free admission to national parks and national historic sites managed by Parks Canada as a way to encourage Canadians to get out and explore their heritage places. The expected increase in visitors to these places in the summer of 2017 facilitated the need for an alternative approach to conducting the Agency’s Visitor Satisfaction Survey. This survey is normally administered through a random, in-person intercept method between May and September each year at a select group of parks and historic sites across the country. In 2017, a national telephone survey was conducted instead, with all places managed by Parks Canada considered in the evaluation. Although the change in methodology for 2017 limited the ability to compare results directly with performance measures collected in previous years, data collection through a national visitor survey nonetheless ensured the compilation of performance information for the 2017 celebratory year.

In order to obtain a probability–based sample, a nationally representative sample was drawn, including landlines selected through random digit dialling (RDD), as well as cell phone sample. From this sample, an interactive voice response (IVR) system was used to pose the question to Canadians of recent visitation to a national park, historic site, or waterway. The screened sub-sample of those who had recently visited a Parks Canada location during the designated period were re-contacted to conduct the visitor satisfaction survey by telephone with a trained, bilingual team of interviewers. Overall, 10,345 households were initially found to be eligible (i.e., visited a Parks Canada operated location between June 1 and September 30, 2017). Of these, a total of 3,090 interviews were completed, with a further 2,328 households subsequently found to be ineligible when screened by a live interviewer. The response rate in the sample contacted by interviewers is 53 per cent. The overall margin of error associated with the sample is 1.8 per cent.

Highlights

1 in 4 visitors to a national park were experiencing it for the first time
Nearly two in three visitors to Parks Canada locations visited a national park, while just over one in three visited a historic site or waterway. For one in four of them, it was a first visit to the location, although four in ten had visited earlier in 2017 or in 2016, and another one in three had visited in previous years.

Banff was a popular destination in 2017
The most popular location is Banff National Park, visited by 14 per cent of the sample. Jasper National Park, La Maurice, and Riding Mountain were also popular parks to visit (represented by four to five per cent of the sample in each case). In terms of historic sites or waterways, the Rideau Canal and Trent Severn Waterway were at the top of the listed, visited by six and three per cent of the sample.

Spending time with family and friends inspired Canadians to visit
Visitors described a wide variety of inspirations for visiting Parks Canada locations. At the top of the list is the inspiration provided by an outing or gathering with friends and family, according to one in five visitors, followed by fitting into a broader trip (i.e., proximity to another destination), and desire to take in the beauty and natural surroundings, in the case of parks. Free admission in 2017 was a key reason for just over one in ten.

More than 9 in 10 visitors enjoyed their visit
Whatever the inspiration for it, enjoyment from the visit was almost universal at 94 per cent, with enjoyment of the natural beauty and scenery topping the list of parks visitors (52 per cent). This is followed by enjoyment of the opportunity for physical activities, such as hiking, climbing, and skiing, as well as the water features including beaches, ocean, and waterfalls (31 per cent combining the two). Among historic site visitors, the opportunity to learn about the site and its historic contribution was key, and among visitors to waterways, the natural surroundings and scenery were key.

Most visitors (eight in ten) said their visit resulted in a better understanding of how the site contributed to Canadian history and they learned something about the cultural heritage of the site. Among visitors to national parks, “learning” about the site may not have been a key objective, particularly for repeat visitors, although just over half agreed they learned about the natural heritage of the park. Most visitors (eight to nine in ten) to national parks, and historic sites and waterways said these sites are meaningful to them.

Canadians were satisfied with their overall visit
As with enjoyment, satisfaction with the visit was also almost universal with 94 to 95 per cent rating their satisfaction with a four or five out of five, and most giving it a five. Only one in three could point to any specific suggestion for improvement to the site that would increase their satisfaction in future visits. Among these, ideas were varied with no central theme, although continued free access was at the top of the list of both parks and historic sites and waterways.

The contract value for the POR project is $150,821.10 (including HST).

Supplier Name: EKOS Research Associates
PWGSC Contract 5P004-170112/001/CY
Contract Award Date: May 23, 2017
To obtain more information on this study, please e-mail information@pc.gc.ca

RÉSUMÉ

À l’occasion du 150^e anniversaire du Canada en 2017, le gouvernement du Canada a offert l’entrée gratuite à tous les parcs et lieux historiques nationaux gérés par Parcs Canada afin d’encourager les Canadiennes et Canadiens à passer du temps à l’extérieur et à explorer les lieux patrimoniaux. Compte tenu de la hausse prévue de visiteurs de ces lieux à l’été 2017, une autre approche s’avérait nécessaire pour mener le sondage sur la satisfaction des visiteurs de l’Agence. Ce sondage est normalement réalisé par méthode d’interception aléatoire en personne entre mai et septembre de chaque année dans un certain nombre de parcs et de lieux historiques choisis à travers le pays. En 2017, un sondage national par téléphone a plutôt été réalisé, et tous les lieux gérés par Parcs Canada ont été pris en considération dans l’évaluation. Bien que la nouvelle méthode employée en 2017 n’ait pas permis de comparer directement les résultats aux mesures de rendement recueillies aux années précédentes, la collecte de données via un sondage auprès des visiteurs à l’échelle du pays a néanmoins assuré la collecte d’information sur le rendement pour l’année commémorative 2017.

Afin d’obtenir un échantillon probabiliste, un échantillon représentatif de tout le pays a été constitué par composition aléatoire (CA) de numéros de téléphone fixe, ainsi que par téléphone cellulaire. Pour cet échantillon, un système de réponse vocale interactif (RVI) a été utilisé pour poser aux Canadiens une question sur leurs plus récentes visites à un parc national, à un lieu historique ou sur une voie navigable. Le sous-échantillon de personnes ayant récemment visité un lieu de Parcs Canada au cours de la période visée a été rappelé par une équipe d’intervieweurs bilingues formés pour réaliser un sondage sur la satisfaction des visiteurs par téléphone. En tout, 10 345 ménages ont été jugés admissibles (c.-à-d. qu’ils ont visité un lieu exploité par Parcs Canada entre le 1^er juin et le 30 septembre 2017). Un total de 3 090 entrevues a été réalisé, avec 2 328 autres ménages qui ont par la suite été jugés non admissibles après vérification par un intervieweur en direct. Le taux de réponse au sein de l’échantillon de visiteurs avec lesquels les interviewers ont communiqué est de 53 %. La marge d’erreur globale associée à cet échantillon est de 1,8 %.

Faits saillants

Pour 1 visiteur sur 4 à un parc national, c’était la toute première fois qu’ils visitaient un parc national
Près de deux visiteurs sur trois d’un lieu de Parcs Canada avaient visité un parc national, tandis qu’un peu plus d’un visiteur sur trois avait visité un lieu historique ou une voie navigable. Pour un répondant sur quatre, c’était leur première visite au lieu en question, bien que pour quatre répondants sur dix, la visite ait eu lieu plus tôt en 2017 ou en 2016, et que pour un répondant sur trois, elle ait eu lieu au cours des années précédentes.

Banff, une destination prisée en 2017
Le lieu le plus prisé était le parc national du Canada Banff, qui a été visité par 14 % de l’échantillon. Jasper, la Maurice et Mont-Riding étaient également des parcs très prisés (visités par quatre à cinq pour cent de l’échantillon dans chaque cas). Pour ce qui est des lieux historiques et des voies navigables, le canal Rideau et la voie navigable Trent-Severn figuraient en tête de liste, ayant été visités par six et trois pour cent de l’échantillon.

Les Canadiens ont visité les lieux pour passer du temps entre amis et en famille
Les visiteurs ont indiqué différentes raisons pour lesquelles ils ont voulu visiter des lieux de Parcs Canada. En tête de liste figurent les sorties ou les rassemblements entre amis et famille (d’après un visiteur sur cinq), suivi du fait que la visite avait lieu dans le cadre d’un plus grand voyage (c. à d. que le lieu se trouvait à proximité d’une autre destination) et, dans le cas des parcs, l’envie d’admirer la beauté et de profiter de l’environnement naturel. L’entrée gratuite en 2017 était une raison clé pour un peu plus d’un visiteur sur dix.

Plus de 9 visiteurs sur 10 ont aimé leur visite
Peu importe la raison de la visite, les visiteurs ont presque universellement (94 %) aimé leur visite, avec l’appréciation de la beauté et du paysage naturels au sommet de la liste des raisons fournies par les visiteurs des parcs (52 %). La deuxième raison était l’appréciation de pouvoir pratiquer des activités physiques telles que la randonnée pédestre, l’escalade et le ski, ainsi que les attraits aquatiques tels que les plages, l’océan et les chutes d’eau (31 % lorsque les deux raisons regroupées). Pour les visiteurs de lieux historiques, l’occasion d’en apprendre sur le lieu et sa contribution à l’histoire était un élément décisif, tandis que pour les visiteurs de voies navigables, le milieu et le paysage naturels étaient l’élément décisif.

La plupart des visiteurs (huit sur dix) ont dit que leur visite leur ont permis de mieux comprendre le rôle du lieu dans l’histoire du Canada et d’en apprendre sur le patrimoine culturel du lieu. Parmi les visiteurs de parcs nationaux, « en apprendre » sur le lieu pourrait ne pas avoir été un objectif clé, surtout chez les visiteurs assidus, bien qu’un peu plus de la moitié d’entre eux soient d’accord qu’ils aient appris des choses sur le patrimoine naturel du parc. La plupart des visiteurs (huit à neuf sur dix) de parcs nationaux, de lieux historiques et de voies navigables ont dit que ces lieux étaient importants pour eux.

Les Canadiens sont en général satisfaits de leur visite
À l’instar de l’appréciation, la satisfaction de visite était presque universelle avec une cote de 94 % ou 95 % et une note de quatre ou cinq sur cinq, la majorité donnant un cinq. Seule une personne sur trois a pu suggérer de façon précise une amélioration à apporter à un lieu pour qu’elle soit plus satisfaite encore à sa prochaine visite. Les suggestions faites étaient variées sans thème central, quoique la continuation de l’accès gratuit fût au sommet de la liste des parcs, des lieux historiques et des voies navigables.

La valeur du projet de ROP s’élève à 150 821,10 $ (y compris la TVH).

Nom du fournisseur : Les Associés de recherche EKOS inc.

Contrat de TPSGC no 5P004-170112/001/CY
Date d’attribution du contrat : le 23 mai 2017
Pour de plus amples renseignements sur cette étude, veuillez envoyer un courriel à information@pc.gc.ca

POLITICAL NEUTRALITY CERTIFICATION

This certification is to be submitted with the final report submitted to the Project Authority.

I hereby certify as Senior Officer of EKOS Research Associates Inc. that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research.

Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.

Signed by: Susan Galley (Vice President)

1. INTRODUCTION

1.1 CONTEXT

Parks Canada Agency (PCA) protects and presents nationally significant examples of Canada’s natural and cultural heritage and fosters public understanding, appreciation, and enjoyment to ensure the ecological and commemorative integrity of these places for present and future generations. Each year Parks Canada seeks feedback about visitor experiences. Parks Canada typically measures visitor satisfaction on site, through an intercept method at a select group of parks and historic sites on an annual, rotating basis. Feedback includes the purpose or inspiration for the visit, the method and tools used to plan the trip, satisfaction with programs and services, level of enjoyment, and types of improvements suggested by visitors for future visits. These results form part of ongoing annual performance measurements for Parks Canada and help to improve programs and services.

As part of Canada’s 150^th celebrations in 2017, the Government of Canada offered free admission to national parks and national historic sites managed by Parks Canada as a way to encourage Canadians to get out and explore their heritage places. The expected increase in visitors to these places in the summer of 2017 facilitated the need for an alternative approach to conducting the Agency’s Visitor Satisfaction Survey. This survey is normally administered through a random, in-person intercept method between June and September each year at a select group of parks and historic sites across the country. In 2017, a national telephone survey was conducted instead, with all places managed by Parks Canada considered in the evaluation. Although the change in methodology for 2017 limited the ability to compare results directly with performance measures collected in previous years, data collection through a national visitor survey nonetheless ensured the compilation of performance information for the 2017 celebratory year.

1.2 METHODS

The focus of this study was people – Canadians specifically – who had visited a national park, national historic site, or national waterway during the core operating season (June through September) in 2017. In the Agency’s on-site intercept approach, visitors come to the location and have the opportunity to engage with Parks Canada staff on-site to complete a visitor satisfaction survey. The alternative approach used in 2017 required first finding Canadians in the general population who had visited a location operated by Parks Canada and then determining if they had visited during the designated period. A two pronged approach was taken to ensure a viable sample.

In order to obtain a probability–based sample, a nationally representative sample was drawn, including landlines selected through random digit dialling (RDD), as well as cell phone sample. From this sample, an interactive voice response (IVR) system was used to pose the question to Canadians about their recent visit to a national park, historic site or waterway. The screened sub-sample of those who recently visited a Parks Canada location during the designated period were re-contacted to conduct the visitor satisfaction survey by telephone with a trained, bilingual team of interviewers. Landline numbers were determined using a Random Digit Dial (RDD) method of sampling households, whereby listed and unlisted phone numbers in Canada were called. No randomization of digits took place in the case of cell phones.

Screening was conducted through an automated IVR system. That is, a computerized dialling system was used with a pre-recorded script to ask household members if they met the study criteria – age (at least 18 years of age) and date of visit (had or planned to visit a national park, national historic site, or national waterway in June, July, August, or September 2017). This system dials thousands of numbers each evening. Cases of individuals who respond in a way that makes them eligible to do the survey were then contacted by the survey team and given the screening question again from a live interviewer.

If the respondent qualified, they were interviewed. The IVR dialling system was used to efficiently identify in-scope households. The screened sample was submitted on a nightly basis to the interviewing team for follow-up in completing interviews with in-scope sample.

A total of 3,090 cases were completed for this study. Among the 3,090 completed cases, respondents were asked about satisfaction and experience in their visit during the previous or current calendar month. A total of 525 interviews were completed in July among those who visited a Parks Canada location in June. In August and September, 1,034 and 1,018 cases were completed respectively in each month with visitors to locations in the previous month (July and August).

The last 513 cases were collected in October among September visitors to a Parks Canada location. All respondents were selected from a probability–based sample, where all households including someone 18 years of age or older were eligible to participate. The margin of error associated with the sample is 1.8 per cent overall. As described, the sample included both landline and cell phone sample. A total of 96 eligible Parks Canada locations were captured in the completed cases.

Canadians can visit any national park or national historic site in the country. They can visit a location close to them (in province), but can also visit a location in another province if they are travelling on their vacation. Visitors to Banff National Park (Alberta), for example, come from all over Canada. As this study focused on visitors and not the general public, the initial sample plan employed stratification to reflect geographic concentrations that more closely approximated incidence of visiting Parks Canada locations, rather than typical population density patterns across the country.

Although randomly drawn from across Canada, the sample was more heavily concentrated in Alberta because of the large volume of visits typically made to the mountain parks from nearby residents in that province. The sample was reduced correspondingly in Ontario as the province with the largest concentration of Canadian residents. Following is a breakdown of the number of cases completed in the different regions of the country and the associated margin of error for each sub-sample.

The Visitor Satisfaction Survey took an average of eight minutes to complete, including 16 to 17 core items and a short series of demographic questions. The questionnaire captured specific national parks, historic sites, or waterways visited, previous history of visiting the location, nature of inspiration for the visit, and elements of the visit they enjoyed the most, views about learning during the visit and connection with the location, satisfaction with various aspects of the programs and services offered, and suggestions for improvements.

The IVR screening and survey instrument were tested (in English and then in French) with 33 completed cases (21 in English and 12 in French). Testing was conducted by experienced, bilingual interviewers in iterations to ensure that any changes addressed the difficulties experienced in the interviews. The survey was monitored for sample efficiency (e.g., rotation and number of call-backs) and regional, language, and visitors per month, as well as for general data quality.

The survey was administered between late June and late October, with Canadians who visited Parks Canada locations between June 1 and September 30, 2017. Although the sample was evenly called using the IVR and then the pre-screened sample was called by interviewers over the four months, there were two adjustments made during the data collection period to accommodate emergencies during the sampling period. First, due to the escalating forest fire situation and subsequent evacuations in the interior of British Columbia, calls placed by the IVR and by interviewers were suspended to this region as of July 10, 2017. Additionally, calling was suspended to residents in the southwest corner of Alberta (Waterton Lakes National Park region) as of September 12, 2017 for the same reason. Calls to these regions were never resumed.

Each landline and cell phone number was dialled up to four times by the IVR. Those cases found to be in-scope were attempted at least eight times for landlines and five times for cell phones before retiring the telephone number. Attempts were spread over the data collection period, with no calls occurring after 9 p.m. in the recipient’s time zone. Anyone wishing to complete the survey online was offered the option of receiving an email invitation with a unique PIN access link to a secure website to complete the survey. The survey was made available in both official languages, as well as in an accessible version enabling those using assistive technology to participate. Respondents had links to the English, French, or accessible version of the survey – as well as to the EKOS privacy policy – on each screen.

All participants were informed of the purpose of the study, the study sponsor, and their rights under the Privacy Act and Access to Information Act. The survey was registered with the Research Registration System maintained by the Marketing Research Intelligence Association (MRIA).

The bilingual interviewing team were prepared to communicate the purpose of the study in either official language to maintain the integrity of the subject matter. Following the Official Languages Act and Policies, introductions included an active offer of both official languages (English and French); at the start of each interview, respondents were greeted in both languages (“Hello - Bonjour”/”Bonjour/Hello”) and offered the opportunity to conduct the interview in either French or English. Respondents were also informed that their number was randomly called and that no contact information was provided by Parks Canada for this study.

Screening for the survey began on June 20 and was completed on October 13, 2017. A total of 10,345 households were screened into the sample and referred to the interviewing team, although 14,284 households responded to the IVR indicating eligibility. This is because 1,645 were unsure whether they had visited a national park or a historic site, and a further 2,255 were either not called because sufficient completed cases had been completed for the month, or the households were in the interior of British Columbia or southwest Alberta exactly when calling was suspended. In total, 1,890,725 numbers were dialled by the IVR system over the course of the data collection. Of these, 443,450 were found to be invalid (i.e., not a live line). Of the remaining 1,447,275 functioning sample, 43,578 responded to the IVR indicating either eligibility (14,284) or ineligibility (29,294). According to the MRIA response rate calculation, there was a three per cent response rate to the IVR system, based on the 43,578 responding cases out of the valid sample base of 1,447,275.

Of the 10,345 numbers found to be eligible based on the initial screening from the IVR and submitted to the interviewing pool, 210 were subsequently found to be invalid (not a valid line, a duplicate number, a fax line or blocked by Bell), leaving a valid sample of 10,135. In addition to the 3,090 completed interviews, another 2,328 households were found to be ineligible on screening from a live interviewer. The resulting response rate, based on the sample submitted for live contact, was 53 per cent. Details of the numbers dialled and contact rates, from the IVR as well as contacted by live interviewers, can be found in Appendix C.

The final sample was not weighted as there is no known population of Canadian visitors, and visitation would also likely shift in a fluid way from year to year and from location to location. However, the sample does align with average demographic characteristics of visitors available from Parks Canada. Correspondingly, there is no possible comparison – nor was it necessary to compare it – to the broader population for the purposes of determining response bias, as the study relates to those who visit a Parks Canada site in a given year. Visitors to national parks, national historic sites, and national waterways come from all over the world. About 100 countries are represented in the Agency’s camping reservation data alone. On-site intercept visitor satisfaction surveys are able to capture feedback from domestic and international visitors. The 2017 study was focused on Canadians. It was not feasible to conduct this telephone survey in other countries to accommodate the breath of international visitors in 2017. Canadians account for about 80 per cent of visitors to Parks Canada locations, which justified the focus of the sample. Exclusion of international feedback is a limitation in the study. A general comparison to the population across sample characteristics shows a fairly even distribution of men and women in the sample, as well as age cohorts, although with a heavier concentration on those 55 or older (51 per cent). Just over one in three (35 per cent) are parents and 53 per cent are in the labour force, although there is a higher concentration of retirees (36 per cent).

2. FINDINGS

2.1 CANADIANS’ VISITS TO NATIONAL PARKS AND HISTORIC SITES

About two in three of visitors to Parks Canada locations visited a national park (63 per cent), while 37 per cent visited a historic site or waterway.

› The incidence of visiting a national park is marginally higher among the youngest members of the sample (68 per cent), while 45 to 54 year old respondents are the most likely to have visited a historic site or waterway (41 per cent).

For one in four, this was their first visit to a national park, while three in four were motivated to return, having been to the location before. In fact, 18 per cent had visited the location on a prior outing in 2017, and another 23 per cent had been the year before, although 35 per cent had not been for several years or longer. For one in three, it was their first visit to a national historic site or waterway. For 34 percent, it had been several years since their last visit.

› Younger Canadians (under 35) were more apt to have experienced their first visit to the national park (41 percent) or historic site (43 per cent) than their older counterparts.

The top national park visited in the summer of 2017 was Banff (14 per cent). Other popular parks included Jasper (five per cent), Pacific Rim, La Mauricie, and Riding Mountain, (four per cent each), Bruce Peninsula, Point Pelee, Prince Edward Island (three per cent each), and the Saguenay-St. Lawrence Marine Park (two per cent).

The Rideau Canal was reported most often as the waterway or historic site visited (six per cent), followed by Trent Severn Waterway (three per cent), Fort George, Fort Rodd Hill/Fisgard Lighthouse, the Fortifications of Quebec, and the Halifax Citadel (two per cent in each case).

› Among national parks, those who visited Banff are considerably more likely to have been there before (18 per cent of repeat visitors went to Banff). There was also a greater propensity of repeat visits to Jasper and Riding Mountain, while those going to Bruce Peninsula were more apt to be first time visitors. Among historic sites, visitors to the Rideau Canal were more likely to be repeat visitors, while those going to Fort George were most often first time visitors.

2.2 INSPIRATION FOR VISITING IN 2017

Visitors described a wide variety of inspirations for visiting Parks Canada locations. Seven in ten visitors to national parks (71 per cent), however, pointed to five key reasons. At the top of the list was the inspiration provided by an outing or gathering with friends and family (20 per cent). Visiting a park as part of a broader trip, or because it was on the way to another destination inspired 15 per cent, and another 13 per cent were inspired to take in the beauty and natural surroundings of the park. Free admission in 2017 was a key reason for 12 per cent and another 11 per cent said they generally like to visit this park. Others spoke of vacation and recreation more generally (eight per cent), physical activity such as boating, hiking, biking and skiing, or living close to the park (seven per cent in each case). Other inspirations were described less frequently.

Similarly, the top six inspirations were described as a reason for 77 per cent of visitors going to historic sites and waterways. As with parks, an outing or gathering with friends and family (21 per cent) was cited most often. Visiting a site as part of a broader trip, or because it was on the way to another destination inspired another 14 per cent. Free admission in 2017 was the third most popular inspiration for visiting a historic site or waterway (11 per cent). This is followed by Canada’s 150^th more generally, to learn about the site, and because of close proximity to the site (eight per cent in each case). Some said they visited as part of their vacation and recreation plans more generally (seven per cent). Other reasons were described with less frequency.

› Visiting a site because they enjoy it, made it part of a gathering or outing, or wanted to take in the beauty and scenery are more often inspirations among repeat visitors. Visiting a site as part of their vacation, or because they were nearby or on their way to the general area was more often an inspiration for first time visitors. Free admission was described as a key inspiration more often among first time visitors.

2.3 WHAT CANADIANS ENJOYED IN 2017

Enjoyment of Canada’s national parks and historic sites and waterways in the summer of 2017 was almost universal among visitors. In fact, 94 per cent of visitors to national parks as well as to historic sites or waterways said they enjoyed their visit (94 per cent rating it a four or a five out of five, and most gave it a five – 68 and 62 per cent, respectively). Only five per cent said it was “average” and one per cent said they did not enjoy their visit, giving it a one or two out of five.

› Although almost universal, younger adults (under 35) expressed near 100 per cent agreement (98 per cent).

Among visitors to national parks, the splendor of nature and recreational opportunities were the defining elements of enjoyment. The element they enjoyed the most was the beauty of the natural surroundings (52 per cent). Access to physical recreational activities and the water environments (i.e., beaches, rivers, ocean, and waterfalls) were cited as enjoyable for 16 and 15 per cent respectively. Seeing wildlife/animals and being in a peaceful environment were also cited as enjoyable by some visitors (seven and six per cent respectively), along with the information about the park or key features within it (five per cent). Other specific elements of the parks were cited by one to four per cent of visitors.

› While a wide variety of elements were described as sources of enjoyment, those under the age of 35 were most apt to point to physical activity (21 per cent). Seniors were marginally more likely than younger visitors to describe the wildlife as a key source of enjoyment. Those visitors between the ages of 45 and 54 were more likely than older and younger visitors to point to the water (beaches, rivers, waterfalls, and ocean) as central to their enjoyment of the visit.

› There are few significant differences in sources of enjoyment among first time versus repeat visitors, although it is first time visitors who were more likely to describe the information about the park as a central element.

Among visitors to historic sites and waterways, learning opportunities, the natural setting, and staff that bring these places to life were central to their enjoyment. Being able to learn about the history and culture of the site was central for 28 per cent. This is followed by enjoyment of the beauty or natural surroundings, according to 20 per cent, as well as the staff, tours, and interactive actors and interpreters (19 per cent). Other sources of enjoyment reflected site specific situations, and included the events or activities, how well-kept the site was, the waterfronts, specific landmarks, or the locks specifically, cited by six per cent in each case. Interactive displays and the general fun nature of the site were also described by five per cent in each case. Other sources of enjoyment were described by fewer than five per cent.

› Learning was even more likely to have been a key source of enjoyment experienced by seniors, compared with younger visitors, as well as by first time visitors (33 per cent in each case).

› The staff, tours, and interactive actors and interpreters were similarly enjoyed more often by first-time visitors (26 per cent compared with 15 per cent among repeat visitors).

2.4 SENSE OF CONNECTION

The majority of visitors to historic sites and waterways said they have a better understanding of the contribution of the historic site or waterway to the history of Canada as a result of their visit (81 per cent). Only four per cent disagreed. Results are even more unanimous among first time visitors (91 per cent), with only three per cent disagreeing. Most visitors to historic sites and waterways (76 per cent) also said they learned something about the cultural heritage of the site. Only seven per cent said this was not the case. Among first time visitors, results are again even more positive, with 90 per cent saying they learned about the cultural heritage, compared to 69 per cent with repeat visitors.

Among visitors to national parks, learning about the natural heritage of the park was much less ensured. Although just over half (54 per cent) said they learned about the park, this was 74 per cent among first time visitors to the park, and only 47 per cent among repeat visitors. Overall, 15 per cent said they did not learn anything; however, only nine per cent of first time visitors said this was the case, compared to 16 per cent of repeat visitors. The difference in perceived learning between parks and historic sites is likely a function of the differences in the type of opportunities available and the nature of what visitors enjoyed while visiting (e.g., recreation).

› Those visitors to parks who are under 45 years of age were somewhat more apt to say they did not learn anything (19 per cent). This is also true of visitors to historic sites under the age of 35 (15 per cent).

› First time visitors and seniors are even more likely than other visitors to say they learned about the historical contribution made by the site (91 and 87 per cent, respectively).

Between eight and nine in ten visitors agree the national park, historic site, or waterway they visited has meaning to them (89 and 80 per cent respectively). Only a small proportion disagreed.

› Repeat visitors are more apt to say historic sites have meaning to them (85 per cent) compared with first time visitors (71 per cent), but proportions were still high. Similarly, older age cohorts (55 and over) are more positive (87 to 88 per net) compared to those under 55 (66 to 76 per cent) in their assessment of feeling a connection to the place.

› The pattern is the same among visitors to national parks where 91 per cent of repeat visitors said the park has personal significance compared to 80 per cent among first time visitors. Also, 91 per cent agree the park has significance among those 45 and above, while this is true of 82 per cent of those under 35.

2.5 ENSURING CONTINUED SATISFACTION

As with enjoyment, satisfaction with the visit is also fairly universal, with 94 per cent of parks visitors and 95 per cent of visitors to historic sites rating their satisfaction with a four or five out of five. In fact, 71 per cent of parks visitors and 68 per cent of visitors to historic sites and waterways rated their visit a five out of five in terms of satisfaction. In each case, only one per cent of visitors said they were dissatisfied with their visit in 2017.

Satisfaction ratings are also universal across age cohorts and between first time and repeat visitors among those spending time in parks as well as at historic sites and waterways.

When asked about suggestions to increase enjoyment and satisfaction in future visits, two in three were unable to make suggestions for improvements (63 per cent among parks visitors and 69 per cent among visitors to historic sites and waterways), reflecting the high levels of satisfaction experienced by visitors with their visit. Suggested improvements are varied with no central theme or cluster of themes, likely reflecting location-specific experiences. Among those visitors that did provide feedback, top suggestions for parks include continued free admission, addition or increased convenience of parking, better crowd management, and improvements related to camping. Most of these are likely driven by the unusually high volumes of visitors in 2017. Even these were suggested by between three and five per cent, and other suggestions were put forward by one to two per cent of visitors in each case.

No central theme emerged in suggestions for improvements for historic sties or waterways, although free admission was again a top response, along with increased information and staff, followed by increased activities and parking, as well as better accessibility. Other suggestions were put forward by one per cent of visitors in each case.

APPENDIX A

IVR RECRUITMENT SCRIPT (ENGLISH AND FRENCH)

ENGLISH:

Hello/Bonjour, this is an automated survey from EKOS Research Associates on behalf of the Government of Canada, and it will only take a few minutes of your time.

(In English version) Appuyez sur # pour changer au Français
(In French version) Press # to switch to English

You may reach EKOS anytime by phone at 1-888-688-0709, by email at IVR@ekos.com, or online at ekos.com. Press * to hear more information about us.

EKOS Research is a firm with over 30 years of experience in the research field. We are based out of Ottawa and Toronto. Our business is research, not sales. You can call EKOS anytime at 1-888-688-0709, visit us online at ekos.com, that is, EKOS.com, or email us at IVR@ekos.com

The Government of Canada is conducting a very short research survey with Canadians who have recently visited one of Canada’s national parks, historic sites or national waterways, operated by the federal government. This telephone number has been randomly selected and it has not been given to us by Parks Canada. This survey is registered with the Marketing Research and Intelligence Association. Your participation is voluntary and completely confidential.

1 – Yes → Q2a_e (follows A version)
2 – No
3 – Don’t recall/No answer

1 – Yes → Q2b_e (follows B version)
2 – No → INELIGIBLE_e
3 – Don’t recall/No answer → INELIGIBLE_e

Press 1 for June
Press 2 for July
Press 3 for August
Press 4 for September
Press 5 for any other month. → INELIGIBLE_e

(The listed month options only become available as we reach these months.)

Press 1 for June
Press 2 for July
Press 3 for August
Press 4 for September
Press 5 for any other month. → INELIGIBLE_e
(When a month ends, remove that month as an option.)

1 – National park
2 – National historic site or waterway
3 – Unsure/No answer

1 – National park
2 – National historic site or waterway
3 – Unsure/No answer

1 – Western Canada, including British Columbia, Alberta, Saskatchewan or Manitoba
2 – Central Canada, including Ontario and Quebec
3 – Atlantic Canada, including New Brunswick, Nova Scotia, PEI, or Newfoundland
4 – Northern Canada, including Yukon, Northwest Territories and Nunavut

1 – Western Canada, including British Columbia, Alberta, Saskatchewan or Manitoba
2 – Central Canada, including Ontario and Quebec
3 – Atlantic Canada, including New Brunswick, Nova Scotia, PEI, or Newfoundland

4 – Northern Canada, including Yukon, Northwest Territories and Nunavut

Thank you. This particular research is interested in how Canadians who have visited or plan to visit one of Canada’s national parks, historic sites or national waterways, operated by the federal government, since June 1st of this year. Your household may be selected to participate in a short, five minute survey by telephone. Someone from EKOS may call you to follow up in the next few days. We thank you very much for your time, and you may reach us anytime at 1-888-688-0709. Good-bye.

Thank you for your time. You may reach us anytime at 1-888-688-0709. Good-bye.

FRENCH:

Bonjour, ceci est un sondage automatisé que les Associés de recherche EKOS mènent pour le compte du gouvernement du Canada. Il ne vous faudra que quelques minutes de votre temps.

(In French version) Press # to switch to English
(In English version) Appuyez sur # pour changer au Français

Vous pouvez rejoindre EKOS en tout temps par téléphone au 1-888-688-0709, par courriel à IVR@ekos.com, ou en ligne à ekos.com. Appuyez sur * pour entendre plus d'informations sur nous.

EKOS est une firme qui possède plus de 30 ans d'expérience dans la domaine de la recherche, et nous faisons aucune vente. Nous sommes situés à Ottawa et Toronto, et vous pouvez communiquer avec nous en tout temps au 1-888-688-0709, nous visitez en ligne à E K O S .com, ou par courriel électronique à IVR@ekos.com

Le gouvernement du Canada mène un sondage très court auprès de Canadiennes et Canadiens qui ont récemment visité l’un des parcs nationaux, sites historiques ou voies navigables nationales qu’exploite le gouvernement fédéral. Ce numéro de téléphone a été sélectionné au hasard et il n'a pas été donné à nous par Parcs Canada. Ce sondage a été enregistré auprès de l’Association de la Recherche et de l’Intelligence Marketing. Vous êtes libre de participer ou non à ce sondage et vos réponses seront traitées en toute confidentialité.

Appuyez sur 1 pour répondre oui, → Q2a_e (follows A version)
Appuyez sur 2 pour répondre non,
ou appuyez sur 3 si vous ne vous rappelez pas ou ne voulez pas répondre

Est-ce que vous ou une personne de votre ménage prévoyez visiter un parc national, un site historique ou une voie navigable nationale du Canada qu’exploite le gouvernement fédéral d’ici la fin du mois de septembre de cette année?

Appuyez sur 1 pour répondre oui, → Q2b_e (follows B version)
Appuyez sur 2 pour répondre non, → INELIGIBLE_e
ou appuyez sur 3 en cas d’incertitude ou si vous ne voulez pas répondre → INELIGIBLE_e

Pendant quel mois vous ou une personne de votre ménage avez récemment visité un parc national, un site historique ou une voie navigable nationale?

Appuyez sur 1 pour juin,
Appuyez sur 2 pour juillet,
Appuyez sur 3 pour août,
Appuyez sur 4 pour septembre,
ou appuyez sur 5 pour tout autre mois → INELIGIBLE_e
(The listed month options only become available as we reach these months.)

Pendant quel mois vous ou une personne de votre ménage prévoyez-vous visiter un parc national, un site historique ou une voie navigable nationale?

Appuyez sur 1 pour juin,
Appuyez sur 2 pour juillet,
Appuyez sur 3 pour août,
Appuyez sur 4 pour septembre,
ou appuyez sur 5 pour tout autre mois → INELIGIBLE_e
(When a month ends, remove that month as an option.)

Est-ce que l’endroit que vous ou une personne de votre ménage avez récemment visité est un parc national, un site historique ou une voie navigable nationale?

Appuyez sur 1 pour un parc national,
Appuyez sur 2 pour un site historique ou une voie navigable,
ou appuyez sur 3 en cas d’incertitude ou si vous ne voulez pas répondre

Est-ce que l’endroit que vous ou une personne de votre ménage prévoyez visiter est un parc national, un site historique ou une voie navigable nationale?

Appuyez sur 1 pour un parc national,
Appuyez sur 2 pour un site historique ou une voie navigable,
ou appuyez sur 3 en cas d’incertitude ou si vous ne voulez pas répondre

Dans quelle région du Canada se trouve que vous avez visité(e)?

Appuyez sur 1 pour l’Ouest canadien, y compris la Colombie-Britannique, l’Alberta, la Saskatchewan ou le Manitoba,
Appuyez sur 2 pour le centre du Canada, y compris l’Ontario et le Québec,
Appuyez sur 3 pour le Canada atlantique, y compris le Nouveau-Brunswick, la Nouvelle-Écosse, l’Î.-P.-É. ou Terre-Neuve-et-Labrador,
ou appuyez sur 4 pour le nord du Canada, y compris le Yukon, les Territoires du Nord-Ouest ou le Nunavut.

Dans quelle région du Canada se trouve que vous prévoyez visiter?

Appuyez sur 1 pour l’Ouest canadien, y compris la Colombie-Britannique, l’Alberta, la Saskatchewan ou le Manitoba,
Appuyez sur 2 pour le centre du Canada, y compris l’Ontario et le Québec,
Appuyez sur 3 pour le Canada atlantique, y compris le Nouveau-Brunswick, la Nouvelle-Écosse, l’Î.-P.-É. ou Terre-Neuve-et-Labrador,
ou appuyez sur 4 pour le nord du Canada, y compris le Yukon, les Territoires du Nord-Ouest ou le Nunavut.

Merci. Cette recherche particulière s’intéresse à la façon dont des Canadiennes et Canadiens ont visité ou prévoit visiter l’un des parcs nationaux, sites historiques ou voies navigables nationales du Canada qu’exploite le gouvernement fédéral depuis le 1^er juin de cette année. Votre ménage pourrait être sélectionné pour participer à un court sondage téléphonique de cinq minutes. Un employé d’EKOS pourrait faire un appel de suivi au cours des prochains jours. Nous vous remercions du temps que vous nous avez consacré. Vous pouvez nous joindre à tout moment au 1-888-688-0709. Au revoir.

Merci de votre temps. Vous pouvez nous joindre en tout temps au 1-888-688-0709. Au revoir.

APPENDIX B

VISITOR SATISFACTION SURVEY QUESTIONNAIRE (ENGLISH AND FRENCH)

ENGLISH:

Hello, my name is ... and I'm calling from EKOS Research Associates.
<(if contacted before and recorded a respondent’s name) May I speak with _________?>

Canada's national parks, national historic sites, and national waterways (canals), that are managed by the Federal Government, have free admission this year as part of the Government's "Canada 150" celebrations. You or someone in your household indicated in an automated telephone call within the past days that you visited one of these places recently. I would like to ask you a few questions about your recent visit, if that is okay?

The survey will take about 5 minutes of your time. Please rest assured that your answers are completely confidential (this means that no individual will be associated with the survey's results - rather, they will be rolled up into large categories to protect the confidentiality of each respondent) and that this survey is voluntary. This survey is registered with Marketing Research and Intelligence Association's (MRIA) Research Registration System.

Interviewer - If asked: This telephone number was randomly selected from electronic telephone books in the automated telephone call you received and it has NOT been given to us by Parks Canada.
Continue
Prefer to complete the survey online
Refuse/not interested (THANK & TERMINATE)

RECORD E-MAIL ADDRESS
Cancel - Back to the introduction screen
Refuse/not interested (THANK & TERMINATE)

You should receive an email with the survey link shortly.
Continue

PRIV
This call may be recorded for quality control or training purposes.

Q1
Just to confirm once again as a follow up to that automated call, did you or someone else in your household visit a national park, historic site, or waterway (canal) since June 1 of this year?
Yes
No (THANK AND TERMINATE)
Don't recall / No answer (THANK AND TERMINATE)

Q2
Were you the person or one of the people in the household who visited the national park, historic site, or waterway (canal) since June 1 of this year?

Yes (me, or me and others)
No (it was someone else in the household)
No answer

Q3
If... Q2 = No (it was someone else in the household)
The survey asks about the experiences of the visit. May I speak with that person or get a first name so I can ask for them when I call back?

Continue from the start (currently speaking with that person)
Record name and best time/date to reach the person: (After capturing name/time, go to next screen and then thank and terminate)
Refused (THANK AND TERMINATE)

Q4
Did you visit one or more national park, historic site, or waterway (canal) since June 1 of this year?

One
More than one (record number):
Don't recall / No answer

Q5
If... Q4 = More than one
When was your most recent visit?

Format: YYYYMMDD
Interviewer: If the respondent doesn't remember the exact date, capture the week # of the month they visited
Enter Date:
Week 1
Week 2
Week 3
Week 4
Don't know / No response

A national park
A national historic site/national waterway (Note: waterway = a canal, may have been boating or walking/cycling on pathways along canal)
Have not visited any of these / visited a provincial park or other park/site system (THANK & TERMINATE)

British Columbia
Alberta
Saskatchewan
Manitoba
Ontario
Quebec
New Brunswick
Nova Scotia
Prince Edward Island
Newfoundland
Yukon
Northwest Territories
Nunavut

Yes No, I have been there before

Earlier this year
Last year
Previous years (before 2016)
Don't know / No response

Please specify:
Don't know / No response

1 Not at all
2
3
4
5 A lot
Don't know / No response

1 Strongly disagree
2
3 Neither agree nor disagree
4
5 Strongly agree
Not on this visit but in other visits (been more than once)
Don't know/ No response

1 Strongly disagree
2
3 Neither agree nor disagree
4
5 Strongly agree
Don't know/ No response

1 Very dissatisfied
2
3
4
5 Very satisfied
Don't know / No response

Please specify:
Don't know / No response

Please specify:
Don't know / No response

Yes
No, I have been there before

Earlier this year
Last year
Previous years (before 2016)
Don't know / No response

Please specify:
Don't know / No response

1 Not at all
2
3
4
5 A lot
Don't know / No response

PREQSITE5
If... Q6 = National historic site/national waterway
On a 5 point scale, where 1 means strongly disagree, 5 means strongly agree and the midpoint 3 means neither agree nor disagree, please indicate your level of agreement with these statements.

1 Strongly disagree
2
3 Neither agree nor disagree
4
5 Strongly agree
Not on this visit but in other visits (been more than once)
Don't know/ No response

1 Strongly disagree
2
3 Neither agree nor disagree
4
5 Strongly agree
Not on this visit but in other visits (been more than once)
Don't know/ No response

1 Strongly disagree
2
3 Neither agree nor disagree
4
5 Strongly agree
Don't know/ No response

QSITE7 [1,5]
If... Q6 = National historic site/national waterway
What did you enjoy the most during your visit?

Please specify:
Don't know / No response

Please specify:
Don't know / No response

QGENDR
Record gender of respondent
Male
Female
Other

Postal code:
Don't know / No response

Year:
Don't know / No response

Do not read list. Accept one response. Stick strictly to the codes identified below. Probe if necessary.
Employed full-time for pay (i.e. more than 30 hours)
Employed part-time for pay
Self-employed
Unemployed, and currently seeking work
Homemaker
Student
Disabled
Retired
Volunteer
Other (please specify)
(DO NOT READ) Don't know / Refused

Yes
No
Don't know / No response

The survey was conducted on behalf of Parks Canada and they thank you for taking the time to answer it. They look forward to welcoming you to a national park, national historic site, or national waterway in 2018!

We are seeking Canadians that recently visited specific national parks or national historic sites managed by Parks Canada to complete this survey. Thank you for your interest and willingness to participate.

Thank you very much for your time!

FRENCH:

PINTRO

Bonjour. Je m'appelle... et je travaille pour les Associés de recherche EKOS. <(if contacted before and recorded a respondent’s name) Pourrais-je parler à _______?>

Dans le cadre des célébrations « Canada 150 » organisées par le gouvernement, l'entrée sera gratuite cette année aux parcs nationaux, aux lieux historiques nationaux et aux voies navigables nationales (canaux) gérés par le gouvernement. Lors d'un appel téléphonique automatisé reçu au cours des derniers jours, vous ou quelqu'un de votre ménage avez indiqué avoir récemment visité l'un de ces endroits. J'aimerais vous poser quelques questions au sujet des endroits que vous avez visités dernièrement, si vous le voulez bien?

Le sondage prendra environ 5 minutes de votre temps. Nous vous garantissons que vos réponses vont demeurer absolument confidentielles (c'est-à-dire que les résultats du sondage ne seront associés à aucun nom mais seront plutôt groupés dans de grandes catégories afin de protéger l'anonymat de chaque répondant); vous êtes libre de répondre au présent sondage. Ce sondage est enregistré aupres du Système d'enregistrement des sondages de l'Association de la recherche et de l'intelligence marketing (ARIM).

Enquêteur - Si demandé : Ce numéro de téléphone a été sélectionné au hasard dans des listes téléphoniques électroniques dans l'appel téléphonique automatisé que vous avez reçu et il n'a PAS été donné à nous par Parcs Canada.

Continuer

Préfère de remplir le sondage en ligne

Refus/Pas intéressé (REMERCIEZ & TERMINEZ)

EMAIL

Préfère de remplir le sondage en ligne

Veuillez nous fournir votre adresse de courriel et nous vous enverrons un message avec le lien du sondage.

NOTER L'ADRESSE COURRIEL
Annuler Retour à l'écran d'introduction
Refus/Pas intéressé (REMERCIEZ & TERMINEZ)

SEND1
Préfère de remplir le sondage en ligne
Vous devriez recevoir un courriel avec le lien du sondage sous peu.
Continue

PRIV
Cet appel peut être enregistré pour contrôle de la qualité ou formation.

Q1
Seulement pour confirmer encore une fois ce que vous avez répondu lors de l'appel automatique de suivi, est-ce que vous ou une personne de votre ménage avez visité un parc national, un site historique ou une voie navigable (canal) depuis le 1^er juin de cette année?
Oui
Non (REMERCIEZ ET TERMINEZ)
Je ne me souviens pas / Pas de réponse (REMERCIEZ ET TERMINEZ)

Q2
Est-ce que vous avez personnellement visité un parc national, un site historique ou une voie navigable (canal) depuis le 1er juin de cette année, ou s'agit-il de quelqu'un d'autre de votre ménage?
Oui (moi ou moi et d'autres personnes)
Non (il s'agit de quelqu'un d'autre de mon ménage)
Pas de réponse

Q3
Si …Q2 = Non (il s'agit de quelqu'un d'autre de mon ménage)
Le sondage pose des questions sur l'expérience vécue pendant la visite. Puis-je parler à cette personne ou connaître son prénom pour demander à lui parler quand je rappellerai?
Continuer du début (en train de parler avec cette personne)
Enregistrez le nom et le meilleur temps / date pour atteindre la personne: (Après avoir capturé le nom et le temps, passez à l'écran suivant, puis remerciez terminez)
Refus (REMERCIEZ ET TERMINEZ)

Q4
Avez-vous visité un ou plusieurs parcs nationaux, sites historiques ou voies navigables (canaux) depuis le 1^er juin de cette année?
Un
Plus d'un (entrer le nombre) :
Je ne me souviens pas / Pas de réponse

Q5
Si …Q4 = Plus d'un
Quand a été votre plus récente visite?
Format: AAAAMMJJ
Enquêteur : Si le répondant ne se souvient pas de la date exacte, saisissez le numéro de la semaine du mois qu'il a visité
Entrer la date :         
Semaine 1
Semaine 2
Semaine 3
Semaine 4
Je ne sais pas / Pas de réponse

Q6
<(Plus d’une visite) Lors de votre plus récente visite, avez-vous visité un parc national, un lieu historique national ou une voie navigable nationale? / (première visite) Avez-vous visité un parc national, un lieu historique national ou une voie navigable nationale?>
Un parc national
Un lieu historique national ou une voie navigable nationale (Remarque : voie navigable = un canal. Par exemple : naviguer sur un canal ou bien marcher/faire
vélo sur un sentier le long d'un canal) Je n'ai visité aucun de ces endroits/J'ai visité un parc provincial ou un réseau de parcs/lieux (REMERCIEZ ET TERMINEZ)

QPROV
Dans quelle province ou territoire se trouve ce <(réponse Q6) parc / lieu historique ou voie navigable> ?

Colombie-Britannique
Alberta
Saskatchewan
Manitoba
Ontario
Québec
Nouveau-Brunswick
Nouvelle-Écosse
Île-du-Prince-Édouard
Terre-Neuve
Yukon
Territoires du Nord-Ouest
Nunavut

QVISIT
Pouvez-vous m'indiquer l'endroit que vous avez visité?
Cliquez ici pour obtenir une liste de référence.
(Listez les parcs / sites d'abord en fonction de la province qu'ils ont visité)
9001 Nord du Canada (Territoire du Yukon, Territoires du Nord-Ouest, Nunavut)
1000 Territoire du Yukon
1001 PN Kluane     
1002 PN Ivvavik       
1051 Lieux historiques nationaux du Klondike (c.-à-d. le Complexe-Historique-de-Dawson, une vieille ville, le SS Keno, la Drague)
1052 S.S. Klondike (le bateau)
1100 Territoire du Nord-Ouest et Nunavut      
1101 PN Auyuittuq  
1102 PN Aulavik     
1103 PN Nahanni  
1104 PN Tuktut Nogait      
1105 PN Quttinirpaaq        
1106 PN Sirmilik    
1107 PN Wood Buffalo      
9002 Ouest du Canada (Colombie-Britannique, Alberta, Saskatchewan, Manitoba)   
1200 Colombie-Britannique        
1201 PN des Îles-Gulf (près des îles de la Reine-Charlotte)           
1202 PN Gwaii Haanas (les mâts totémiques)           
1203 PN Pacific Rim (île de Vancouver, près de Tofino)       
1204 PN du Mont Revelstoke – PN des Glaciers (les montagnes Rocheuses)  
1205 PN Yoho (les montagnes Rocheuses)   
1206 PN Kootenay (les montagnes Rocheuses)       
1251 Piste-Chilkoot                       
1252 Fort-Langley (près de Vancouver)
1253 Fort Rodd Hill/Phare-de-Fisgard (près de Victoria)      
1254 Fort-St. James (près de Prince George) 
1255 Gulf of Georgia Cannery (près de Vancouver)   
1256 Col-Rogers   
1300 Alberta           
1301 PN Banff (près de Calgary; parc des montagnes Rocheuses)
1302 PN Elk Island (près d'Edmonton, refuge pour les bisons)      
1303 PN Jasper (près d'Edmonton, parc des montagnes Rocheuses)    
1304 PN des Lacs-Waterton       
1351 Musée-du-Parc-Banff (dans le PN Banff)
1352 Ranch-Bar U (près de Calgary)    
1353 Cave and Basin (dans le PN Banff)         
1354 Rocky Mountain House
1400 Saskatchewan        
1401 PN des Prairies
1402 PN de Prince Albert 
1451 Batoche          
1452 Fort-Battleford           
1453 Fort-Walsh
1454 Homestead-Motherwell
1500 Manitoba                  
1501 PN du Mont-Riding  
1502 PN Wapusk (près de Churchill, ours polaires)
1551 Lower Fort Garry (près de Winnipeg)
1552 Fort Prince-de-Galles
1553 Maison-Riel
1554 York Factory (près de la baie d'Hudson)
9003 Centre du Canada (Ontario, Québec)
1600 Ontario                                  
1601 PN de la Péninsule-Bruce/PMN Fathom Five (près de Tobermory)  
1602 PN des Îles-de-la-Baie-Georgienne (près de Tobermory)      
1603 PN de la Pointe-Pelée (Windsor) 
1604 PN Pukaskwa (près de Thunder Bay)     
1605 PN des Mille-Îles (près de Kingston, anciennement appelé PN des Îles-du-Saint-Laurent)
1606 Parc urbain national de la Rouge (Toronto)       
1651 Villa-Bellevue (Prescott)     
1652 Maison-Commémorative-Bethune (Gravenhurst, médecin canadien qui s'est rendu en Chine pour soigner la population)          
1653 Fort-George (Niagara)        
1654 Fort-Malden (Windsor)        
1655 Fort-St. Joseph
1656 Fort-Wellington (Niagara)   
1657 NCSM Haida (Hamilton, bateau)
1658 Maison-Laurier (Ottawa, résidence de Wilfrid Laurier)
1659 Hauteurs-de-Queenston
1660 Woodside (Kitchener)         
1681 Canal-Rideau
1682 Canal-de-Sault Ste. Marie  
1683 Voie-Navigable-Trent-Severn
1700 Québec          
1701 PN de la Mauricie (près de Shawinigan)
1702 PN de l'Archipel-de-Mingan           
1703 PN Forillon (près de Gaspé)         
1704 Parc marin du Saguenay-Saint-Laurent (baleines)      
1751 Parc-de-l ‘Artillerie (dans le Vieux-Québec)        
1752 Bataille-de-la-Châteauguay           
1753 Bataille-de-la-Ristigouche 
1754 Cartier-Brébeuf         
1755 Coteau-du-Lac         
1756 Forges-du-Saint-Maurice   
1757 Fort-Chambly
1758 Fort-Lennox   
1759 Fort-Témiscamingue          
1760 Fortifications-de-Québec (Vieux-Québec)           
1761 Grosse-Île-et-le-Mémorial-des-Irlandais
1762 Forts-de-Lévis          
1763 Louis-S. St-Laurent 
1764 Manoir-Papineau (près de Montebello)   
1765 Phare-de-Pointe-au-Père   
1766 Sir-George-Étienne-Cartier
1767 Sir-Wilfrid-Laurier     
1768 Commerce-de-la-Fourrure-à-Lachine     
1781 Canal-de-Carillon    
1782 Canal-de-Chambly  
1783 Canal-de-Lachine    
1784 Canal-de-Sainte-Anne-de-Bellevue         
1785 Canal-de-Saint-Ours
9004 Canada atlantique (Terre-Neuve-et-Labrador, Île-du-Prince-Édouard, Nouvelle-Écosse, Nouveau-Brunswick)
1800 Terre-Neuve-et-Labrador  
1801 PN du Gros-Morne (ouest de Terre-Neuve)       
1802 PN Terra-Nova          
1851 Cap-Spear (point le plus à l'est du Canada)      
1852 Castle Hill      
1853 Cottage-Hawthorne
1854 L'Anse aux Meadows (Vikings)     
1855 Port au Choix
1856 Red Bay (baleiniers)
1857 L'Établissement-Ryan
1858 Signal Hill (lieu emblématique de St. John's)
1900 Nouvelle-Écosse     
1901 PN des Hautes-Terres-du-Cap-Breton (Cap-Breton; abrite la piste Cabot)
1902 PN Kejimkujik (près de Halifax)    
1951 Alexander-Graham-Bell (près de Baddeck, histoire liée à l'aéronautique)  
1952 Îles-Canso/Fort-de-l'Île-Grassy     
1953 Fort-Anne       
1954 Forteresse-de-Louisbourg (forteresse française du XVIIIe siècle)   
1955 Grand-Pré (près de Wolfeville, haut lieu de la culture acadienne)    
1956 Citadelle-d-‘Halifax  
1957 Marconi          
1958 Port-Royal      
1959 Tour-Prince-de-Galles        
1960 Redoute-York
2000 Île-du-Prince-Édouard        
2001 PN de l'Île-du-Prince-Édouard      
2051 Maison Green Gables (Anne... La maison aux pignons verts)           
2100 Nouveau-Brunswick           
2101 PN Fundy (près de Moncton)
2102 PN Kouchibouguac 
2151 Tour-Martello-de-Carleton  
2152 Fort-Beauséjour       
2153 Blockhaus-de-St. Andrews

Autre (veuillez préciser)
Un autre parc national
Un autre lieu historique national ou voie navigable nationale
Je n'ai visité aucun parc national, lieu historique national ou voie navigable nationale (REMERCIEZ ET TERMINEZ)

QPARK1
Si …Q6 = Parc national
Était-ce la première fois que vous visitiez ce parc national?
Oui
Non, je suis déjà venu(e)

QPARK2
Si …Q6 = Parc national AND QPARK1 = Non, je suis déjà venu(e)
Avant votre plus récente visite à ce parc, est-ce que cette visite a eu lieu plus tôt cette année, l'an passé ou lors d'une année antérieure (avant 2016)?
Plus tôt cette année
L'an passé
Une année antérieure (avant 2016)
Je ne sais pas / Pas de réponse

QPARK3 [1,5]
Si …Q6 = Parc national
Qu'est-ce qui vous a incité(e) à visiter cet endroit cette année?
Veuillez préciser:
Je ne sais pas / Pas de réponse

QPARK4
Si …Q6 = Parc national
Sur une échelle de cinq points, où 1 correspond à la mention « pas du tout », 5 à la mention « beaucoup » et le point milieu 3 signifie moyennement, quel est votre degré d'appréciation de votre visite de ce parc national?
1 Pas du tout
2
3
4
5 Beaucoup
Je ne sais pas / Pas de réponse

PREQPARK5
Si …Q6 = Parc national
Sur une échelle de cinq points, où 1 signifie que vous êtes complètement en désaccord, 5 entièrement d'accord et 3 que vous n'êtes ni d'accord ni en désaccord, veuillez indiquer si vous êtes d'accord ou non avec les deux énoncés suivants :

QPARK5A
Si …Q6 = Parc national
Grâce à ma visite, j'ai appris quelque chose au sujet du patrimoine naturel du parc.
1 Complètement en désaccord
2
3 Ni d'accord ni en désaccord
4
5 Entièrement d'accord
Pas sur cette visite, mais dans d'autres visites (a été plus qu'une fois)
Je ne sais pas / Pas de réponse

QPARK5B
Si …Q6 = Parc national
Ce parc national revêt une signification particulière pour moi.
(Note à l'enquêteur - si on vous demande : Il peut s'agir d'un endroit qui est spécial ou important pour vous ou pour lequel vous ressentez un lien)

QPARK6
Si …Q6 = Parc national
Sur une échelle de cinq points, où 1 correspond à la mention « très insatisfait(e) » et 5 à la mention « très satisfait(e) », quel est votre degré de satisfaction quant à votre visite de ce parc?
1 Très insatisfait(e)
2
3
4
5 Très satisfait(e)
Je ne sais pas / Pas de réponse

QPARK7 [1,5]
Si …Q6 = Parc national
Qu'avez-vous préféré lors de votre visite?
Veuillez préciser:
Je ne sais pas / Pas de réponse

QPARK8 [1,5]
Si …Q6 = Parc national
Quelles seraient les améliorations éventuelles à apporter pour rendre votre prochaine visite plus agréable?
Enquêteur : Ne pas trop pousser pour une réponse si ce n'est pas évident
Veuillez préciser:
Je ne sais pas / Pas de réponse

QSITE1
Si …Q6 = Lieu historique national ou une voie navigable nationale
Était-ce la première fois que vous visitiez ce lieu historique national ou cette voie navigable nationale?
Oui
Non, je suis déjà venu(e)

QSITE2
Si …Q6 = Lieu historique national ou une voie navigable nationale AND QSITE1 = Non, je suis déjà venu(e)
Avant votre plus récente visite à ce lieu historique national ou cette voie navigable nationale, est-ce que cette visite a eu lieu plus tôt cette annébr>l'an passé ou lors d'une année antérieure (avant 2016)?
Plus tôt cette année
L'an passé
Une année antérieure (avant 2016)
Je ne sais pas / Pas de réponse

QSITE3 [1,5]
Si …Q6 = Lieu historique national ou une voie navigable nationale
Qu'est-ce qui vous a incité(e) à visiter cet endroit cette année?
Veuillez préciser:
Je ne sais pas / Pas de réponse

QSITE4
Si …Q6 = Lieu historique national ou une voie navigable nationale
Sur une échelle de cinq points, où 1 correspond à la mention « pas du tout », 5 à la mention « beaucoup » et le point milieu 3 signifie moyennement, q
est votre degré d'appréciation de votre visite de ce lieu historique national ou de cette voie navigable nationale?
1 Pas du tout
2
3
4
5 Beaucoup
Je ne sais pas / Pas de réponse

PREQSITE5
Si …Q6 = Lieu historique national ou une voie navigable nationale
Sur une échelle de cinq points, où 1 signifie que vous êtes complètement en désaccord, 5 entièrement d'accord et 3 que vous n'êtes ni d'accord ni en désaccord, veuillez indiquer si vous êtes d'accord ou non avec les énoncés suivants :

QSITE5A
Si …Q6 = Lieu historique national ou une voie navigable nationale
Grâce à ma visite, j'ai appris quelque chose au sujet du patrimoine culturel de ce lieu historique national ou de cette voie navigable nationale.
1 Complètement en désaccord
2
3 Ni d'accord ni en désaccord
4
5 Entièrement d'accord
Pas sur cette visite, mais dans d'autres visites (a été plus qu'une fois)
Je ne sais pas / Pas de réponse

QSITE5B
Si… Q6 = Lieu historique national ou une voie navigable nationale
J'en sais plus à présent sur l'importance de ce lieu historique national ou de cette voie navigable dans l'histoire du Canada.
1 Complètement en désaccord
2
3 Ni d'accord ni en désaccord
4
5 Entièrement d'accord
Pas sur cette visite, mais dans d'autres visites (a été plus qu'une fois)
Je ne sais pas / Pas de réponse

QSITE5C
Si …Q6 = Lieu historique national ou une voie navigable nationale
Ce lieu historique national ou cette voie navigable nationale revêt une signification particulière pour moi. (Note à l'enquêteur - si on vous demande : Il peut s'agir d'un endroit qui est spécial ou important pour vous ou pour lequel vous ressentez un lien)
1 Complètement en désaccord
2
3 Ni d'accord ni en désaccord
4
5 Entièrement d'accord
Je ne sais pas / Pas de réponse

QSITE6
Si …Q6 = Lieu historique national ou une voie navigable nationale
Sur une échelle de cinq points, où 1 correspond à la mention « insatisfaisant » et 5 à la mention « très satisfaisant », quel est votre degré de satisfaction quant à votre visite de ce lieu historique national ou de cette voie navigable?
1 Très insatisfait(e)
2
3
4
5 Très satisfait(e)
Je ne sais pas / Pas de réponse

QSITE7 [1,5]
Si …Q6 = Lieu historique national ou une voie navigable nationale
Qu'avez-vous préféré lors de votre visite?
Veuillez préciser:
Je ne sais pas / Pas de réponse

QSITE8 [1,5]
Si …Q6 = Lieu historique national ou une voie navigable nationale
Quelles seraient les améliorations éventuelles à apporter pour rendre votre prochaine visite plus agréable?
Enquêteur : Ne pas trop pousser pour une réponse si ce n'est pas évident
Veuillez préciser:
Je ne sais pas / Pas de réponse

QGENDR
Inscrire le sexe du répondant
Homme
Femme
Autre

POSTCELL
Quel est votre code postal?
Code postal :
Je ne sais pas / Pas de réponse

QAGE
En quelle année êtes-vous né?
Année :
Je ne sais pas / Pas de réponse

QEMP
Quelle est votre situation d'emploi actuelle?

QCHILD
Avez-vous des enfants qui habitent actuellement avec vous?
Oui
Non
Je ne sais pas / Pas de réponse

THNK

Cette enquête a été réalisée pour le compte de l'Agence Parcs Canada. Parcs Canada vous remercie d'avoir pris le temps d'y répondre. Parcs Canada se réjouit à l'idée de vous accueillir dans l'un de ses parcs nationaux, lieux historiques nationaux ou voies navigables nationales en 2018!

THNK2 - Screened-out

Dans le cadre de ce sondage, nous cherchons des Canadiens ayant récemment visité des parcs nationaux ou des lieux historiques nationaux précis, gérés par l'Agence Parcs Canada dans le cadre de ce sondage. Nous vous remercions de l'intérêt que vous portez à ce sondage et de votre participation.

THNK3 - Going to do online survey

Merci beaucoup de votre temps!

APPENDIX C

RESPONSE RATES

The response rate described in the report for the IVR sample relies on the empirical method which uses the total numbers dialed (1,890,725) minus those found invalid (443,756) as the base, and the total number completed (14,284) plus those ineligible to complete the study (29,291) as the numerator (i.e., 43,575 divided by 1,446,969 or 3.0%). This is the method used by the Market Research and Intelligence Association.

Call Outcomes and Response Rate Calculation (Telephone Sample)

The response rate described in the report for the telephone sample relies on the empirical method which uses the total numbers called (10,345) minus those found invalid (210) as the base, and the total number completed (3,090) plus those ineligible to complete the study (2,328) as the numerator (i.e., 5,418 divided by 10,135 or 53.5%). This is the method used by the Market Research and Intelligence Association.