Outside of the Canadian Honours System, the Governor General encourages the pursuit of excellence by Canadians in other ways. A number of trophies and prizes for achievements in such disciplines as the arts, social sciences, humanities and sports are awarded in the name of the Governor General -- the Stanley Cup for professional hockey and the Governor General's Literary Awards for books by Canadian authors, illustrators and translators are two such examples. As well, the Governor General's Academic Medal is awarded annually to students who have achieved scholastic excellence at high school, college and university levels.