Prepared for the Canada Revenue Agency
Supplier name: Ipsos Public Affairs
Contract Number: CW2269423
Contract value: $112,265.16 (including HST)
Award Date: January 23rd, 2023
Delivery Date: April 14th, 2023
Registration number: POR 121-22
For more information on this report, please contact Canada Revenue Agency at: cra-arc.media@cra-arc.gc.ca
Ce rapport est aussi disponible en français
Measuring Agency Strategic Performance Framework Outcomes (2022-2023)
Executive summary
Prepared for Canada Revenue Agency(CRA)
Supplier name: Ipsos Public Affairs
April 2023
This public opinion research report presents the methodology of the Measuring Agency Strategic Performance Framework Outcomes (2022-2023) online and telephone survey conducted by Ipsos on behalf of the Canada Revenue Agency (CRA).
The telephone survey was conducted with a sample of n=700 Canadians aged 18+ between February 22nd and March 31st, 2023, and an online survey was conducted with n=246 Tax intermediaries and n=400 Businesses between March 16th and March 23rd, 2023.
Cette publication est aussi disponible en français sous le titre : Mesurer les Résultats du Cadre Stratégique de Performance de l'Agence (2022-2023)
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Canada Revenue Agency. For more information on this report, please contact Canada Revenue Agency at: cra-arc.media@cra-arc.gc.ca or at:
101 Colonel By Drive
Ottawa, Ontario K1A 0K2
Canada
Catalogue Number: Rv4-154/2023E-PDF
International Standard Book Number (ISBN): 978-0-660-48639-0
Related publications (registration number: POR 121-22):
Catalogue Number: Rv4-154/2023F-PDF (Methodological Report, French)
ISBN: 978-0-660-48640-6
© His Majesty the King in Right of Canada, as represented by the Minister of the Canada Revenue Agency, 2023
Ipsos Public Affairs
Contract Number: CW2269423
Registration number: POR 121-22
Award Date: January 23rd, 2023
Contract value: $112,265.16 (including HST)
The CRA required public opinion research (POR) to develop indicators that will meet the need of measuring the Agency’s Strategic Performance Framework (ASPF) outcomes. These indicators included deterrence effectiveness, perceived fairness, channel usage, and transparency, and will address the existing measurement gaps.
The results of this POR will be used to:
In addition, the POR results will generate knowledge in the field of tax administration and further strengthen the CRA’s position as a research-driven organization. This research project will also support and contribute to the following objectives outlined in the Minister’s Mandate Letter:
The research was conducted on the following three target audiences.
Political Neutrality Statement
I hereby certify as Senior Officer of Ipsos that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate or ratings of the performance of a political party or its leaders.
Mike Colledge
President
Ipsos Public Affairs
Ipsos conducted a 15-minute telephone survey among a nationwide sample of n=700 Canadian adults between February 22nd and March 31st, 2023. The sample is a probability sample generated through random digit dialing. To ensure we reach the more mobile segments of the population (namely younger Canadians), the sample included a minimum of 70% of cellphone users in addition to landline numbers (30%). The sample was also stratified by region. For respondents contacted by landline, respondents within households were selected at random, by using the "birthday method" of identifying and interviewing members of the household (aged 18+) who had their birthday last.
Respondents were contacted on a cellular phone and random digit dialed; they needed to be 18+ to participate. Wireless samples were selected on a provincial level (as it is not practical to accurately select by the market given the mobile nature of the technology) from a database containing all possible numbers in 1000 blocks of area codes and exchanges dedicated to wireless numbers.
Within the total sample of 700 Canadians for this survey, 201 respondents were contacted on their landlines, while the other 499 respondents were contacted on their cellphones. The margin of error for a telephone survey of 700 respondents is ±3.7%, using a confidence interval of 95% (19 times out of 20).
The tables below indicate the unweighted and weighted distributions of the telephone sample. The sample was stratified by region, with soft quotas also set for gender and age to ensure appropriate representation across categories. Weighting was applied to the sample to ensure that the final data reflects the adult population of Canada by region, age, and gender according to the 2021 Census. The range of the weighting factor for the telephone survey was between 0.853 and 1.421. No weighting was applied to the online data.
Please note that the totals below may not add up to 700 due to some respondents' refusal to provide socioeconomic information.
| - | Unweighted sample size | Weighted sample size |
|---|---|---|
| British Columbia/Yukon | 99 | 98 |
| Alberta/Territories | 78 | 77 |
| Manitoba/Saskatchewan | 43 | 42 |
| Ontario/Nunavut | 268 | 273 |
| Quebec | 167 | 161 |
| Atlantic Canada | 45 | 49 |
| - | Unweighted sample size | Weighted sample size |
|---|---|---|
| Male | 360 | 338 |
| Female | 329 | 352 |
| Diverse/ Prefer not to Answer | 11 | 10 |
| - | Unweighted sample size | Weighted sample size |
|---|---|---|
| 18-34 | 133 | 189 |
| 35-54 | 231 | 224 |
| 55+ | 334 | 285 |
Statistics presented in the table above show minimal differences between the final unweighted and weighted samples. However, the youngest age group (18 to 34 years old) is underrepresented, resulting in a higher unweighted to weighted ratio of 1.42:1, which remains well within acceptable ranges for a survey of the general population and fares favorably compared to the gap observed in the telephone sample.
The following table provides the call dispositions and response rate calculation, as per the former MRIA's empirical method of calculating response rates for telephone surveys.
| - | Landline | Cellphone | Total |
|---|---|---|---|
| Total Numbers Attempted | 16140 | 30250 | 46390 |
| Invalid (NIS, fax/modem, business/non-res.) | 11126 | 16549 | 27675 |
| Total unresolved units (Busy, no answer, answering machine) | 2691 | 7376 | 10067 |
| Total in-scope - non-responding units | 171 | 331 | 502 |
| Language problem | 67 | 138 | 205 |
| Illness, incapable, deaf | 32 | 16 | 48 |
| Callback (respondent not available) | 72 | 177 | 249 |
| Household refusal | 1925 | 5310 | 7235 |
| Qualified respondent break-off | 13 | 40 | 53 |
| Total in-scope - responding units | 214 | 644 | 858 |
| Over quota | 8 | 0 | 8 |
| No one 18+ | 5 | 143 | 148 |
| Occupation Disqualified | 0 | 2 | 2 |
| Completed interviews | 201 | 499 | 700 |
The response rate, calculated as the number of in-scope – responding units divided by the sum of unresolved units, in-scope – non-responding units, and in-scope – responding units, was 6.96% for landline numbers, 7.71% for cellphone numbers, and 7.51% for all telephone numbers. The total response rate of 7.51% for a telephone survey of the Canadian general population with up to 8 call-backs per household is typical.
As with any probability sample, there exists within the current sample the possibility of non-response bias. In particular, this survey would not include members of the population who do not have access to a telephone (either landline or cell phone) or who are not capable of responding to a survey in either English or French. In addition, some groups within the population are systemically less likely to answer surveys.
The table below compares the unweighted sample to the 2021 Census results by region, age, and gender. The comparison between the two samples for the three variables used in the weighting scheme shows the underrepresentation of younger Canadians (18 to 34 years of age). However, this discrepancy is small enough that it can be corrected through weighting without affecting the quality of the final results. As the regional distribution was set through hard quotas, the weighting had virtually no impact on final numbers.
| - | Unweighted percentage | Census 2021 proportions (adults) |
|---|---|---|
| British Columbia/Yukon | 14% | 14% |
| Alberta/Northwest Territories | 11% | 11% |
| Prairies (MB/SK) | 6% | 6% |
| Ontario/ Nunavut | 38% | 39% |
| Quebec | 24% | 23% |
| Atlantic Canada | 6% | 7% |
| - | Unweighted percentage | Census 2021 proportions (adults) |
|---|---|---|
| Male | 51% | 49% |
| Female | 47% | 51% |
| Diverse/ Prefer not to Answer | 2% | <1% |
| - | Unweighted sample size | Census 2021 proportions (adults) |
|---|---|---|
| 18-34 | 19% | 27% |
| 35-54 | 33% | 32% |
| 55+ | 48% | 41% |
Differences among the variables used in the weighting scheme are minimal. The distribution in the sample is consistent, with only slight differences observed between the unweighted percentages and the 2021 Census data.
Respondents for the survey samples were drawn from a trusted partner panel vendor, Dynata. The survey was conducted with a sample of n=246 Tax intermediaries and n=400 Businesses. Interviews were conducted in the language of their choice, either English or French.
For Businesses, respondents selected were those who have small and medium-sized businesses including organizations that employs fewer than 100 employees – including decision-makers or those involved in decisions related to tax matters, payroll, GST/HST preparation, or bookkeeping.
For Tax intermediaries, respondents selected were those who prepare taxes for individuals and/or business clients on tax-related or payroll matters
A pre-test was launched on March 16th, 2023, which garnered 38 completes (27 English / 11 French). An open-ended question was asked at the end of the survey where any problems, questions, or unclear questions could be brought to our attention; no issues were flagged. The survey was fully launched and ran between March 17th and March 23rd, 2023.
The sampling methodology utilized email invitations and router technology to invite participants. Each participant received a unique URL link. This link could only be used once, with respondents being allowed to pause during completion and return to complete. The online data was not weighted.
Soft quotas were provided for the online survey for regions and industries to ensure all groups were as representative as possible. For online data, weighting was not applied.
| Region | Unweighted percentage | Census 2021 proportions (adults) |
|---|---|---|
| British Columbia/Yukon | 15% | 14% |
| Alberta/Northwest Territories | 10% | 11% |
| Prairies (MB/SK) | 7% | 7% |
| Ontario/Nunavut | 39% | 38% |
| Quebec | 22% | 23% |
| Atlantic Canada | 7% | 7% |
| Agriculture, forestry, fishing, and hunting | 4.0% | 6.0% |
| Mining, oil, and gas extraction | 0.5% | 0.5% |
| Accommodation and food services | 3.3% | 3.2% |
| Utilities | 0.5% | 0.1% |
| Construction | 6.8% | 10.0% |
| Manufacturing | 3.0% | 2.4% |
| Wholesale trade | 1.8% | 2.6% |
| Retail trade | 9.3% | 6.2% |
| Transportation and warehousing | 2.5% | 5.9% |
| Information and cultural industries | 2.3% | 1.3% |
| Finance and insurance | 3.5% | 6.2% |
| Real estate, rental, and leasing | 4.5% | 21.3% |
| Professional, scientific, and technical services | 16.8% | 12.3% |
| Management of companies and enterprises | 1.0% | 1.0% |
| Administrative and support/ Waste management and remediation services | 2.1% | 3.8% |
| Educational services | 5.5% | 1.1% |
| Health care and social assistance | 3.5% | 7.5% |
| Arts, entertainment, and recreation | 8.3% | 1.6% |
| Public administration | 0.8% | 0.2% |
| Other services /Registered charity | 19.1% | 6.8% |
* Asked only respondents who identify as businesses (n=400)
Ipsos partnered with sub-contractors Canadian Viewpoint Inc. (CVI) and Dynata. Dynata has over 300,000 active panelists. Dynata's panels are continually refreshed and recruited through various channels including
The online survey was conducted using Computer Assisted Web Interviewing (CAWI). Every panelist opted-in or chose to participate in research surveys. Panelists that meet the criteria we were looking for were randomly selected and sent an email invitation to complete the survey. Participants were offered a choice to complete the survey in either English or French.
The survey platform was Accessibility for Ontarians with Disabilities Act (AODA) compliant, according to Web Content Accessibility Guidelines (WCAG2.0AA).
Incentives and Quality Control Measures
Dynata's panel includes members who have opted in and receive a form of incentive. Incentives are based on a point-based system cashed in for rewards (electronic gift certificates, high street vouchers, charity donations, and long-term loyalty rewards), as well as sweepstakes. The amount of the incentives is based on the specific requirements of each survey, depending on the length and complexity of the survey, the subject matter of the study, and the time required to complete a minimum number of interviews.
The comprehensive background profiling data gathered when respondents join a panel allows for the targeting of respondents based on key criteria, such as region, age, gender, education, income level, intention to buy a home within 12 months, profession, and other characteristics.
The data excludes any duplicate respondents based on IP capture and excludes panelists who have completed another Government of Canada survey in the previous 30 days as a member of that panel.
Email Statistics
For this survey, a sample router was used. Therefore, a response rate cannot be calculated. However, the participation rate for the survey was 92%, which is calculated as follows: (qualified completes + over quota + terminates)/click-through).
| Completions | Post-wave Survey |
|---|---|
| Click-Through | 1768 |
| - Partial Completes | 12 |
| - Terminates | 881 |
| - Over quota | 98 |
| Qualified Completes | 646 |
| Participation Rate | 92% |
Hello/Bonjour, my name is ___ representing Ipsos, a survey research company. We are conducting a telephone survey on issues of interest to Canadians on behalf of the Government of Canada, in accordance with the provisions of the Privacy Act. The survey takes about 15 minutes and is voluntary and completely confidential. Your answers will remain anonymous. Would you prefer that I continue in English or French?
(IF NEEDED: Je vous remercie. Quelqu'un vous rappellera bientôt pour mener le sondage en français.)
S2. May I please confirm that you are 18 years of age or older? [CODE ONE ONLY]
Yes
No
[IF NO/DK/REF ASK S4, ELSE SKIP TO S1]
S4. May I please speak to a member of the household who is 18 years of age or older? Would that be you? (IF THAT PERSON IS NOT AVAILABLE ARRANGE A CALLBACK)
[SINGLE PUNCH]
Yes (available now)
Not available (Arrange callback)
No (Refusal)
[IF S4 = YES CONTINUE, IF “NOT AVAILABLE” RETURN TO SMS INTRO, IF “NO/DK/REF” THANK AND TERMINATE]
S1. Have I reached you on your cell phone?
Yes
No
S3. Are you in an environment that allows you to comfortably continue with this call?
Yes
No (Arrange callback)
[IF S3 =NO/DK/REF RETURN TO SMS INTRO, ELSE CONTINUE]
S5. Your decision to participate in this survey is voluntary, but would be extremely helpful and will in no way affect your relationship with the Government. This call may be monitored or recorded for quality control purposes only. Would you be willing to take part in this survey? We can do it now or at a time more convenient for you. (IF NEEDED: If you have any questions regarding this survey or would like to verify the legitimacy of this research, you can visit canada.ca/por-cra.
Yes, now
No, later (Arrange callback)
Not Interested
[IF S5 = YES CONTINUE, IF ‘NO, LATER’ RETURN TO SMS, IF ‘NOT INTERESTED’ THANK AND TERMINATE]
P1. Thank you for agreeing to participate. Our first few questions are to make sure we are getting a representative mix of Canadians participating in this study. First of all, which gender do you identify with (READ LIST)
P1. Thank you for agreeing to participate. Our first few questions are to make sure we are getting a representative mix of Canadians participating in this study. First of all, which gender do you identify with (READ LIST)
[SINGLE PUNCH]
Male
Female
Other (please specify)
Prefer not to say
P2. Which of the following age categories you belong to? (READ LIST – STOP ONCE RESPONDENT CONFIRMS CATEGORY, ACCEPT ONLY ONE RESPONSE)
[SINGLE PUNCH]
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or older
(DO NOT READ) Prefer not to say
P3. In which province or territory do you live? (DO NOT READ).
[SINGLE PUNCH]
British Columbia
Alberta
Saskatchewan
Manitoba
Ontario
Quebec
New Brunswick
Nova Scotia
Prince Edward Island
Newfoundland and Labrador
Yukon
Northwest Territories
Nunavut
[IF DK/REF IN P3 THANK AND TERMINATE]
Section A
A1. In the past 12 months, did you contact or did the Canada Revenue Agency, also know as the CRA contact you for a reason other than filing your tax return? (IF NECESSARY: CONTACT INCLUDES SEEKING INFORMATION, LOGGING INTO MY ACCOUNT, VISITING WEBSITE, TO CLARIFY INFORMATION, SEND DOCUMENTATION etc.)
Yes
No
[IF YES IN A1 CONTNUE, ELSE SKIP TO B1]
A2. Which of the following means of interaction do you most frequently use to interact with the CRA? (READ LIST)
[CODE ONE ONLY]
Mail
Online, which includes CRA’s MyAccount and the CRA website
Telephone
Not Applicable
[IF NOT APPLICABLE/DK/REF IN A2 SKIP TO B1, ELSE CONTINUE]
A3. Thinking about how you communicate with the CRA by [INSERT ANSWER FROM A2], to what extent do you agree or disagree with the following statements. We will be using a scale of 1 to 7, where 1 means that you strongly disagree, 4 means that you neither agree nor disagree, and 7 means that you strongly agree. The first statement is…[INSERT STATEMENT]. (How about…)[INSERT NEXT STATEMENT] (REPEAT SCALE IF NECESSARY, CODE 99 AS NOT APPLICABLE)
[RANDOMIZE]
[INSERT ANSWER FROM A2] is easiest to use
[INSERT ANSWER FROM A2] is the most useful
With using [INSERT ANSWER FROM A2] I have the best experiences
[INSERT ANSWER FROM A2] provides me the best service
With using [INSERT ANSWER FROM A2] my questions are answered immediately
[SCALE 1-7, INCLUDE CODE 99 AS NOT APPLICABLE]
Section B
B1. Now, I will be asking you to rate a series of statements. For the series of statements we ask for your opinion based on your general impressions of CRA, whether from personal experience, or from what you have seen, read or heard. Again, we will be using a scale of 1 to 7, where 1 means that you strongly disagree, 4 means that you neither agree nor disagree, and 7 means that you strongly agree. The first statement is…[INSERT STATEMENT]. (How about…) [INSERT NEXT STATEMENT] (REPEAT SCALE IF NECESSARY, CODE 99 AS NOT APPLICABLE)
[PROGRAMMING INSERT THE FOLLOWING REMINDER AFTER THE FIRST 12 ITEMS] “Thank you, we have a few more statements and just as a reminder, 1 means strongly disagree, 4 means neither agree nor disagree, and 7 means strongly agree”.
[RANDOMIZE]
[SCALE 1-7, INCLUDE CODE 99 AS NOT APPLICABLE]
C1. Thank you. Now generally, do you prepare your tax returns on your own, or do you receive help from someone else? If you use a tax software, that is considered preparing on your own. (ACCEPT ONE RESPONSE)
[SINGLE PUNCH]
Prepare on your own
Receive help
C2. We are now nearing the end, but there is another series of statements, and we will continue to use the scale of 1 to 7. As a reminder, 1 means strongly disagree, 4 means neither agree nor disagree, and 7 means strongly agree. The first statement is…[INSERT STATEMENT].(How about…)[INSERT NEXT STATEMENT] (REPEAT SCALE IF NECESSARY, CODE 99 AS NOT APPLICABLE)
[RANDOMIZE]
The CRA explains the decisions they make about your taxes and benefits
The CRA gives you advice and information that is reliable
The CRA takes complaints seriously
There are several ways for me to provide feedback to the CRA
The CRA shares its dispute and audit processes with the public
The CRA is clear when it comes to its procedures
I can look into the CRA’s performance on its website, if I wanted to
The CRA imposes fair penalties on wrongdoers
The CRA administers tax and benefits very well
[SCALE 1-7, INCLUDE CODE 99 AS NOT APPLICABLE]
Respondent Profile
Thank you, and now before we finish up I will be asking you a few questions for statistical purposes. Please be assured that all of your answers will remain completely confidential. If you would like to skip a question please indicate once you hear the question.
P4. Do you identify as a person with a disability? (DO NOT READ LIST) (READ ONLY IF RESPONDENT ASKS FOR CLARIFICATION: A person with a disability is a person who has a long-term or recurring impairment (if needed: such as vision, hearing, mobility, flexibility, dexterity, pain, learning, developmental, memory or mental health-related) which limits their daily activities inside or outside the home (if needed: such as at school, work, or in the community in general).
Yes
No
Prefer not to say
P5. Are you a member of a visible minority group? Visible minority is defined as persons, other than Indigenous, who are non-Caucasian in race or non-white in colour. (DO NOT READ LIST)
Yes
No
Prefer not to say
P6. Are you an Indigenous person, that is, First Nations, Métis or Inuit. First Nations includes Status and Non-Status Indians. (DO NOT READ LIST)
Yes
No
Prefer not to say
P7. What is your current marital status? Are you …(READ RESPONSES IN ORDER STOP ONCE RESPONDENT CONFIRMS CATEGORY)
[SINGLE PUNCH]
Single
Married or common-law partnership
Widowed
Divorced
Separated
(DO NOT READ) Prefer not to say
P8. What is the highest level of education that you have completed? (READ LIST IN ORDER – STOP ONCE RESPONDENT CONFIRMS CATEGORY, ACCEPT ONLY ONE RESPONSE)
[SINGLE PUNCH]
No formal education
Grade 8 or less
Some high school
High School diploma or equivalent
Registered Apprenticeship or other trades certificate or diploma
College, CEGEP (PRONUNCIATION: C-JEP)
University certificate
Bachelor's degree
Post graduate degree
(DO NOT READ) Prefer not to say
P9. Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes? (READ LIST – STOP ONCE RESPONDENT CONFIRMS CATEGORY; ACCEPT ONLY ONE RESPONSE)
[SINGLE PUNCH]
Under $25,000
$25,000 to under $50,000
$50,000 to under $75,000
$75,000 to under $100,000
$100,000 to under $125,000
$125,000 to under $150,000
$150,000 to under $200,000
$200,000 or above
(DO NOT READ) Prefer not to say
P10. Which of the following categories best describes your current employment status? (READ LIST – STOP ONCE RESPONDENT CONFIRMS CATEGORY; ACCEPT ONLY ONE RESPONSE)
[SINGLE PUNCH]
Working full-time that is, 35 or more hours per week
Working part-time, that is, fewer than 35 hours per week
Self-employed
Unemployed
A student
Retired
Not in the workforce (full-time homemaker, unemployed and not looking for work)
(DO NOT READ) Prefer not to say
That concludes the survey. Thank you very much for your thoughtful feedback. It is much appreciated.
Introduction
Hello/Bonjour, on behalf of Canada Revenue Agency (sometimes referred as the CRA) and in accordance of provisions with the Privacy Act and other relevant acts, Ipsos is administering a survey. The following questionnaire focuses on current issues of interest to businesses, and tax intermediaries.
Your decision to participate is voluntary and will in no way affect your relationship with the Government. Your answers will be kept entirely confidential, and we assure you that your answers will remain anonymous. The survey takes about 10 to 15 minutes to complete.
Click next to start the survey.
If you have any questions regarding this survey or would like to verify the legitimacy of this research, you can visit canada.ca/por-cra.
Screener
P1. In which province is your business based? [PERMIT ONE CODE ONLY] [REGIONAL CAP]
Hard quotas – group territories with west
P2. Do you work with business clients on tax-related matters? [PERMIT ONE CODE ONLY]
P3. Is your business…? [PERMIT ONE CODE ONLY]
P4. In your business do you make decisions about, or are you directly involved with, any of the following? Please choose all that apply to you. [PERMIT MULTIPLE RESPONSES] [Randomize]
P5. Which of the following best describes your position within the business? [PERMIT ONE CODE ONLY] [Randomize]
P6. How many employees work for your business in Canada, including yourself? This includes full-time, part-time and seasonal staff, but does not include contract staff or outsourced work. [PERMIT ONE CODE ONLY]
Section A
A1. In the past 12 months, did [IF TAX INTERMEDIARY: you] [IF BUSINESS: your business] contact or did the CRA contact [IF TAX INTERMEDIARY: you] [IF BUSINESS: your business] for a reason other than filing tax returns? (contact includes logging into CRA secure portals, visiting CRA website, clarifying information, sending documentation etc.) [CODE ONE ONLY]
A2. And which of the following means of interaction [IF TAX INTERMEDIARY: do you] [IF BUSINESS: does your business] most frequently use to interact with the CRA? [CODE ONE ONLY]
A3. Thinking about how [IF TAX INTERMEDIARY: you] [IF BUSINESS: your business] communicate with the CRA by [insert mention from A2], to what extent do you agree or disagree with the following statements. [RANDOMIZE]
Please answer using a scale of 1 to 7, where 1 means strongly disagree, 4 means neither agree nor disagree, and 7 means strongly agree
Section B
B1. Please rate the following series of statements, using a scale of 1 to 7, where 1 means strongly disagree, 4 means neither agree nor disagree, and 7 means strongly agree.
We are asking for your opinion based on your general impressions of the CRA, whether from personal experience, or from what you have seen, read or heard. [RANDOMIZE – PERMIT ONE RESPONSE ONLY PER STATEMENT INCLUDE “DON’T KNOW/NO ANSWER’ AND ‘NOT APPLICABLE’ RESPONSE OPTIONS]
Section C
C1. [ONLY ASK TO BUSINESSES – A2=2] Generally, does your business prepare its tax returns internally, or does it receive help from an external party? If it uses a tax software, that is considered preparing internally.
[CODE ONE ONLY]
C2. Please continue with rating the following series of statements based on your general impressions of the CRA, whether from personal experience, what you have seen, read or heard
Please answer using a scale of 1 to 7, where 1 means strongly disagree, 4 means neither agree nor disagree, and 7 means strongly agree [RANDOMIZE – PERMIT ONE RESPONSE ONLY PER STATEMENT INCLUDE “DON’T KNOW/NO ANSWER’ AND ‘NOT APPLICABLE’ RESPONSE OPTIONS]
Corporate Profile
These last few questions will be used for statistical purposes only. Please be assured that all of your answers will remain completely anonymous and confidential.
P7. [ASK ONLY IF BUSINESS] In which industry or sector does your business operate? If you are active in more than one sector, please identify the main sector of operations. [PERMIT ONE RESPONSE ONLY] [Randomize]
Add quotas
P8. [ASK ONLY IF TAX INTERMEDIARY] What types of tax-related work does your business do on behalf of your clients? Please choose all that apply. [MULTIPLE RESPONSES ACCEPTED]
P9. How long has your business been in operation? [PERMIT ONE CODE ONLY]
P10. Would you say that your business’s annual revenue is approximately? [PERMIT ONE CODE ONLY]
That concludes the survey. Thank you very much for your thoughtful feedback. It is much appreciated.