Prepared by: Elemental Data Collection
Prepared for: Communications Security Establishment Canada
POR Registration Number: POR 079-23
PSPC Contract Number: CW2230184
Contract Value: $29,235
Award Date: 2023-10-27
Call Up Number: CW2335618
Delivery Date: April 2024
Fieldwork Dates Pre: 2023-12-06 to 2023-12-09
Fieldwork Dates Post: 2024-04-03 to 2024-04-11
For more information on this report, please contact
Communications Security Establishment Canada
Email: media@cse-cst.gc.ca
Ce rapport est aussi disponible en français.
2023-2024 Online Disinformation Advertising Campaign Evaluation Tool (ACET)
Prepared for: Communications Security Establishment Canada Prepared by: Elemental Data Collection POR Registration Number: POR 079-23 Aussi disponible en français sous le titre :
The reproduction of this publication is permitted for personal or public non-commercial
purposes. For all other uses, prior written permission must be obtained from
Communications Security Establishment Canada. For more information, please email
media@cse-cst.gc.ca.
Communications Security Establishment Canada
P.O. Box 9703, Terminal
Ottawa, Ontario
K1G 3Z4
Canada
Phone: 1-613-991-7248
Catalogue Number: D96-112/2024E-PDF
International Standard Book Number (ISBN): 978-0-660-72239-9
© His Majesty the King in Right of Canada, represented by the Minister of National Defence, 2024
Communications Security Establishment Canada (CSE) commissioned Elemental Data Collection to conduct quantitative research to conduct baseline and post-campaign testing to determine the audience recall and overall effectiveness of the 2023-2024 Online Disinformation advertising campaign. The study will also be used to determine if the campaign helped increase the target audience’s understanding of what disinformation.
Disinformation is created by individuals and groups for different purposes. For instance, foreign states may create disinformation to generate support for their actions, discredit individuals and/or undermine trust in democracy, while individuals or groups may do it to promote extremist views, spread conspiracy theories, and/or cast doubt on scientific facts.
The 2023-2024 Online Disinformation advertising campaign will continue to inform Canadians on what disinformation is. The ads will feature a strong call to action that directs individuals to the campaign landing page where they can learn more about disinformation.
The purpose of this research is to assess audience recall and the overall effectiveness of the 2023-2024 Online Disinformation campaign. The ACET will also be used to determine if the campaign helped increase the target audience’s understanding of what disinformation is.
The specific campaign objectives are to:
1) Achieve 30% recall or higher among the target audience.
2) Increase the target audience’s understanding of what disinformation is by 3% from baseline.
To meet the objectives, pre and post campaign online surveys were conducted with a proportionate stratified sample of 2,000 Canadians, 18 years of age and older. Quotas were set to ensure that each wave of the study would target equal amounts of both male and female respondents as well as a minimum of 20% from visible minorities to ensure representation. Online surveys were collected in two waves from December 6, 2023, to December 9, 2023, and April 3 to April 11, 2024, with each wave consisting of a sample of 1,000 Canadians. Based on a sample of this size, the results can be considered accurate to within ±2.2%, 19 times out of 20.
A detailed description of the survey methodology is available under separate cover. This report contains all the information required to replicate this study in the future.
An ACET is mandatory, as per Directives for the TBS Policy on Communication and Federal Identity, for campaigns with a media component of $1,000,000 or more. The ACET pre-wave establishes audience awareness baselines, while the post-wave measures campaign recall, understanding and response to the advertisement.
The total contract value of this research was $29,235.00, excluding HST.
I hereby certify as a Representative of Elemental Data Collection that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.
Darcy Zwetko, Partner, Elemental Data Collection Inc.
© His Majesty the King in Right of Canada, represented by the Minister of National Defence, 2024
Both pre and post campaign online surveys were conducted with each wave consisting of a proportionate stratified sample of 1,000 Canadians, 18 years of age and older. Based on a sample of this size (n=2000), the overall results are expected to provide results accurate to within ±2.2%, 19 times out of 20 (adjusted to consider sample stratification). Details regarding the methodology are outlined below.
Quotas were set to ensure that the wave of the study would have completes across the country that would allow CSE to analyze the data on both a national and regional level. The sample frame was geographically proportionate to align the regional results.
| Region | Completed Interviews | Margin of Error (%) |
|---|---|---|
| Atlantic Provinces | 150 | ±8.00 |
| Quebec | 460 | ±4.57 |
| Ontario | 762 | ±3.55 |
| Prairies (includes Nunavut) | 149 | ±8.03 |
| Alberta (includes Northwest Territories) | 211 | ±6.75 |
| British Columbia (includes Yukon) | 268 | ±5.99 |
| Canada | 2,000 | ±2.19 |
Based on a sample of this size, the results can be considered accurate to within ±2.2%, 19 times out of 20.
The online survey was administered in two waves. The first wave (baseline) was conducted with 1,000 respondents, from December 6 to 9, 2023. The second wave (post-campaign) was conducted with 1,000 respondents, from April 3 to 11, 2024 after the advertising campaign had been conducted. Both waves of surveys were completed using computer assisted web interviewing (CAWI) technology. The data collection was carried out by Elemental Data Collection in Ottawa, Ontario. Surveys were conducted in the respondent’s official language of choice. Quotas were set to ensure that the study would target completes proportionate to the stratified regions. The average length of time required to complete an interview was 7.95 minutes.
The sponsorship of the study was kept blind to enhance the ability to reduce bias in the study. All survey respondents were informed that participation is voluntary, and that information collected is protected under the authority of privacy legislation.
In total, 22,417 Canadian respondents were approached. The overall response rate for this survey was 10.23%. This is consistent with typical response rates for online surveys of the general public 18+ conducted over this length of field period. The table below presents the detailed information.
| Online Disposition Table | |||
|---|---|---|---|
| Total | 22,417 | ||
| Unresolved (U) | 19,850 | ||
| In-scope - Non-responding (IS) | 273 | ||
| Termination | 106 | ||
| Refusal | 167 | ||
| In-scope - Responding units (R) | 2,294 | ||
| Completed Interview | 2,000 | ||
| NQ - Industry | 235 | ||
| Quota Filled | 59 | ||
| Response Rate | 10.23% | ||
The response rates were calculated using the formula: R=R/(U+IS+R).
Weighting adjustments were applied to the survey data to ensure that the results were representative of the Canadian population aged 18 years of age and older. Specifically, the survey results were weighted by region, gender, and age according to the most recent Statistics Canada census of the population.
The following table presents a breakdown of actual and weighted completions by regional strata.
| Strata | Unweighted Sample Size | Weighted Sample Size |
|---|---|---|
| Atlantic Provinces | 150 | 134 |
| Quebec | 460 | 461 |
| Ontario | 762 | 772 |
| Prairies | 149 | 129 |
| Alberta | 211 | 223 |
| British Columbia | 268 | 280 |
| Total | 2,000 | 2,000 |
A non-response analysis was conducted to assess the potential for non-response bias. Non-response is the result of a unit of the sample not participating in the survey—either refusing to take part in the survey (a refusal) or not being reached during the data collection period (non-contact). Non-response results in biases in the survey sample when there are differences between respondents and non-respondents.
To undertake the analysis for this survey, the unweighted sample distribution by gender, age, household income, employment status and level of education was compared to the actual population (based on 2021 Census figures from Statistics Canada).
| Survey Sample (Unweighted) | Population (Census 2021) | % diff (+/-) | Survey Sample (Weighted) | |
|---|---|---|---|---|
| 18-34 | 33.80% | 26.69% | 7.11% | 26.79% |
| 35-54 | 32.85% | 32.19% | 0.66% | 32.18% |
| 55+ | 33.35% | 41.11% | -7.76% | 41.03% |
| Male | 50.10% | 48.76% | 1.34% | 48.76% |
| Female | 49.90% | 51.24% | -1.34% | 51.24% |
| Under $20,000 | 7.47% | 4.74% | 2.73% | 7.14% |
| $20,000 to under $40,000 | 16.53% | 14.64% | 1.89% | 17.28% |
| $40,000 to under $80,000 | 33.26% | 28.41% | 4.85% | 33.85% |
| $80,000 and over | 42.74% | 52.21% | -9.47% | 41.73% |
| Employed | 64.40% | 57.10% | 7.30% | 61.08% |
| Unemployed | 5.50% | 6.56% | -1.06% | 4.88% |
| Not in labour force | 30.10% | 36.34% | -6.24% | 34.03% |
| No certificate, degree, or diploma | 3.20% | 16.15% | -12.95% | 3.33% |
| High school certificate or equivalent | 22.10% | 26.69% | -4.59% | 22.21% |
| Apprenticeship or trades certificate or diploma | 6.45% | 8.71% | -2.26% | 6.67% |
| College, CEGEP or other non-university certificate or diploma | 22.05% | 18.84% | 3.21% | 22.42% |
| University degree, certificate, or diploma | 46.20% | 29.61% | 16.59% | 45.37% |
As is typically found with online surveys in Canada, the final sample over-represents those with higher levels of education. Also consistent with most surveys of the general public, age is a source of sample bias in the survey. As the table indicates, younger Canadians are under-represented and older Canadians are over-represented in the survey sample. The survey results were weighted to address these variations, as well as the sample design for the survey, which was regionally proportionate. Weighting serves to reduce bias should it be present, but not to eliminate it completely. It is very unlikely that this small sampling bias introduced any meaningful bias to the survey results.
In order to ensure that the final survey sample was proportional to the current distribution of the Canadian public, the data required a weighting factor to be included. Elemental employed a process called cell weighting using age, region and gender to ensure that we could adjust the weighting factor to accurately reflect the geographical, gender and age breakouts of the current population distribution.
ADVERTISING CAMPAIGN EVALUATION TOOL
BASELINE SURVEY- (2023-2024 ONLINE DISINFORMATION) ADVERTISING CAMPAIGN
INTRODUCTION
Thank you for taking a few minutes to complete this survey on current issues that matter to Canadians. Si vous préférez répondre à ce sondage en français, veuillez cliquer sur français.
Your participation is voluntary, and your responses will be kept entirely confidential. The survey takes about 5 minutes to complete.
QA. Does anyone in your household work for any of the following organizations?
a marketing research firm
a magazine or newspaper
an advertising agency or graphic design firm
a political party
a radio or television station
a public relations company
the federal or provincial government
none of these organizations
IF “NONE OF THESE ORGANIZATIONS” CONTINUE, OTHERWISE THANK AND TERMINATE.
QB. What is your gender?
Male
Female
Other
Prefer not to answer
QC. In what year were you born?
ADMISSIBLE RANGE 1900-2005
IF > 2005, THANK AND TERMINATE
ASK D IF QUESTION C IS LEFT BLANK
QD. In which of the following age categories do you belong?
less than 18 years old
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 or older
IF “LESS THAN 18 YEARS OLD” OR “BLANK”, THANK AND TERMINATE
QE. In which province or territory do you live?
Alberta
British Columbia
Manitoba
New Brunswick
Newfoundland and Labrador
Northwest Territories
Nova Scotia
Nunavut
Ontario
Prince Edward Island
Quebec
Saskatchewan
Yukon
IF NO PROVINCE OR TERRITORY IS SELECTED, THANK AND TERMINATE
CORE QUESTIONS
Q1. Over the past three weeks, have you seen, read or heard any advertising from the Government of Canada?
yes
no =>GO TO T1A
Q3. Think about the most recent Government of Canada ad that comes to mind. What do you remember about this ad?
CAMPAIGN-SPECIFIC QUESTIONS
ASK ALL RESPONDENTS
T1A. Disinformation is false information that is deliberately intended to manipulate, mislead or cause harm by guiding people in the wrong direction. With this in mind, over the past three months, have you seen, read or heard any Government of Canada advertising about online disinformation?
Yes
No
T1B. Where have you seen, read or heard this ad about online disinformation?
SELECT ALL THAT APPLY
Web Search (Google/Bing)
In a mobile app
TikTok
Spotify
Podcast
Display banner
Internet website
Snapchat
YouTube
Twitter/X
Quora
Other, specify:
T1C. What do you remember about this ad?
T1D. Over the past three months, do you recall seeing, reading or hearing a Government of Canada ad that says, “if it raises your eyebrow, it should raise questions”?
Yes
No
T1E. Over the past three months, do you recall seeing, reading or hearing the following Government of Canada ad(s):
Yes
No
T1F. After seeing, reading or hearing these ad(s), did you go to the website?
Yes
No
T1Fa. [IF YES to T1F] Considering the details provided in the ad(s), did the website have all of the information you expected to find?
Yes
No
T1FB. [IF NO to T1FA] What information do you think was missing from the website?
CAMPAIGN SPECIFIC ATTITUDINAL AND BEHAVIOURAL QUESTIONS
1) Do you feel you can identify disinformation online?
Yes
No
Don’t know
Prefer not to say
2) How often do you feel that you encounter disinformation online?
Never
Rarely
Sometimes
All of the time
Don’t know
Prefer not to say
3) A. How often do you ever fact check a story or post you seen online?
Never
Rarely
Sometimes
All of the time
Don’t know
Prefer not to say
B. If you responded sometimes or always, how do you go about doing this?
4) How confident do you feel in getting reliable news information online?
Not very confident
Somewhat confident
Very confident
Don’t know
Prefer not to say
5) Compared to this time last year, do you feel more or less worried about the problem of disinformation?
More worried
Less worried
Same amount
Don’t know
Prefer not to say
6) How much do you trust the Government of Canada to do what is right?
Almost never
Rarely
Sometimes
Most of the time
Almost always
Don’t know
Prefer not to say
7) A. To what extent do you feel that the Government of Canada should be involved in combatting disinformation?
Not at all
Not very much
Somewhat
Fully
Don’t know
Prefer not to say
B. Why do you feel this way?
8) In the past month, have you encountered disinformation that was aimed at weakening our democracy?
Yes
No
Don’t know
Prefer not to say
9) In the past month, have you encountered disinformation that was aimed at discrediting political leaders?
Yes
No
Don’t know
Prefer not to say
10) In the past month, have you encountered disinformation deliberately created by state sponsored actors with the intent of harming Canada or Canadians?
Yes
No
Don’t know
Prefer not to say
DEMOGRAPHIC QUESTIONS [ASK IN BASELINE AND POST-CAMPAIGN SURVEYS]
D1. Which of the following categories best describes your current employment status? Are you...
SELECT ONE ONLY
working full-time (30 or more hours per week)
working part-time (less than 30 hours per week)
self-employed
unemployed, but looking for work
a student attending school full-time
retired
not in the workforce (Full-time homemaker or unemployed but not looking for work)
other employment status
D2. What is the highest level of formal education that you have completed?
SELECT ONE ONLY
grade 8, elementary school or less
some high school
high school diploma or equivalent
registered Apprenticeship or other trades certificate or diploma
college, CEGEP or other non-university certificate or diploma
university certificate or diploma below bachelor's level
bachelor's degree
postgraduate degree above bachelor's level
D3. Are there any children under the age of 18 currently living in your household?
yes
no
D4. Which of the following categories best describes your total annual household income, including income from all household members, before taxes are deducted?
SELECT ONE ONLY
under $20,000
between $20,000 and $40,000
between $40,000 and $60,000
between $60,000 and $80,000
between $80,000 and $100,000
between $100,000 and $150,000
between $150,000 and $200,000
$200,000 and above
prefer not to say
D5. Where were you born?
born in Canada
born outside Canada, specify the country:
ASK IF D5=BORN OUTSIDE CANADA
D6. In what year did you first move to Canada?
ADMISSIBLE RANGE: 1900-2023
D7. What is the language you first learned at home as a child and still understand?
SELECT UP TO TWO
English
French
Other language, specify:
D8. Are you First Nations, Métis, or Inuk (Inuit)? Please select all that apply.
1) First Nations
2) Métis
3) Inuk (Inuit)
4) No, I am not First Nations, Metis, or Inuk (Inuit)
D9. You may belong to one or more racial or cultural group(s) on the following list. Are you…? (Please select all that apply).
1) Arab
2) Black
3) Chinese
4) Filipino
5) Japanese
6) Korean
7) Latin American
8) South Asian (e.g., East Indian, Pakistani, Sri Lankan, etc.)
9) Southeast Asian (e.g., Vietnamese, Cambodian, Malaysian, Thai, Laotian, etc.)
10) West Asian (e.g., Iranian, Afghan, etc.)
11) White
12) Other (please specify)
13) None of the above
14) Prefer not to say (9999)
That concludes the survey. This survey was conducted on behalf of the Communications Security Establishment. In the coming months the report will be available from Library and Archives Canada. We thank you very much for taking the time to answer this survey, it is greatly appreciated.
OUTIL D’ÉVALUATION DES CAMPAGNES PUBLICITAIRES SONDAGE DE RÉFÉRENCE – CAMPAGNE PUBLICITAIRE (DE 2023-2024 SUR LA DÉSINFORMATION EN LIGNE)
INTRODUCTION [DEMANDER DANS LES SONDAGES DE RÉFÉRENCE ET D’APRÈS LA CAMPAGNE]
Merci de prendre quelques minutes pour répondre à ce sondage sur des enjeux d’actualité qui intéressent les Canadiens. If you prefer to complete this survey in English, please click English
Votre participation est volontaire et toutes vos réponses demeureront confidentielles. Le sondage prend environ 5 minutes à compléter
QA. Quelqu’un au sein de votre foyer travaille-t-il pour l’une ou l’autre des organisations suivantes?
une firme de recherche en marketing
un magazine ou un quotidien
une agence de publicité ou de conception graphique
un parti politique
une station radiophonique ou de télévision
une firme de relations publiques
le gouvernement fédéral ou provincial
aucune de ces organisations
SI « AUCUNE DE CES ORGANISATIONS », POURSUIVEZ. SINON, REMERCIEZ LE RÉPONDANT ET METTEZ FIN AU SONDAGE.
QB. Quel est votre genre?
homme
femme
autre
je préfère ne pas répondre
QC. Quelle est votre année de naissance?
TRANCHE ADMISSIBLE : 1900 À 2005
SI L’ANNÉE EST > 2005, REMERCIEZ ET METTEZ FIN AU SONDAGE
POSEZ LA QUESTION D SI LA CASE À LA QUESTION C EST VIDE.
QD. À quelle catégorie d’âge appartenez-vous?
Moins de 18 ans
18 à 24
25 à 34
35 à 44
45 à 54
55 à 64
65 et plus
SI LE RÉPONDANT A MOINS DE 18 ANS, REMERCIEZ ET METTEZ FIN AU SONDAGE.
QE. Dans quelle province ou quel territoire habitez-vous?
Alberta
Colombie-Britannique
Manitoba
Nouveau-Brunswick
Terre-Neuve-et-Labrador
Territoires du Nord-Ouest
Nouvelle-Écosse
Nunavut
Ontario
Île-du-Prince-Édouard
Québec
Saskatchewan
Yukon
SI AUCUNE PROVINCE OU AUCUN TERRITOIRE N’EST CHOISI(E), REMERCIEZ LE RÉPONDANT ET METTEZ FIN AU SONDAGE.
QUESTIONS DE BASE
Q1. Au cours des trois derniers mois, avez-vous vu, lu ou entendu des publicités du gouvernement du Canada?
oui
non ALLER À T1A
Q3. Pensez à la plus récente publicité du gouvernement du Canada qui vous revient à l’esprit. De quoi vous souvenez-vous à propos de cette publicité?
QUESTIONS SPÉCIFIQUES À LA CAMPAGNE
POSER À TOUS LES RÉPONDANTS.
T1A. La désinformation est une fausse information qui vise délibérément à manipuler des personnes, à les induire en erreur ou à leur faire du tort en les orientant dans la mauvaise direction. En gardant cela à l’esprit, au cours des six derniers mois, avez-vous vu, lu ou entendu une publicité du gouvernement du Canada au sujet de la désinformation en ligne?
oui
non
T1B. Où avez-vous vu, lu ou entendu cette publicité au sujet de la désinformation en ligne?
CHOISISSEZ TOUTES LES RÉPONSES APPLICABLES
Moteur de recherche (p. ex. Google, Bing)
Une application mobile
Tik Tok
Spotify
Balado
Bannière publicitaire
Site Internet
Snapchat
YouTube
Twitter/X
Quora
Autre, (veuillez préciser)
T1C. De quoi vous souvenez-vous à propos de cette publicité?
T1D. Au cours des trois derniers mois, avez-vous vu, lu ou entendu une publicité du gouvernement du Canada véhiculant le message suivant : « Si ça vous fait hausser les sourcils, ça devrait soulever des questions »?
oui
non
T1E.: Au cours des trois derniers mois, avez-vous vu, lu ou entendu la ou les publicités suivantes du gouvernement du Canada?
oui
non
T1F. Après avoir vu, lu ou entendu cette ou ces publicités, avez-vous consulté le site Web?
oui
non
T1Fa. [IF YES to T1T] Compte tenu des renseignements fournis dans la ou les publicités, est-ce que le site Web contenait toute l'information que vous vous attendiez à y trouver?
oui
non
T1FB. [IF NO to T1TA] Selon vous, quels renseignements manquait-il sur le site Web?
QUESTIONS D'ATTITUDINAL ET DE COMPORTEMENT SPÉCIFIQUES À LA CAMPAGNE
1) Pensez-vous pouvoir détecter la désinformation?
oui
non
Je ne sais pas
Je préfère ne pas répondre
2) À votre avis, à quelle fréquence tombez-vous sur de la désinformation en ligne?
Jamais
Rarement
Parfois
Tout le temps
Je ne sais pas
Je préfère ne pas répondre
3) À quelle fréquence vérifiez-vous les faits à propos d’une histoire ou d’une publication que vous avez vue en ligne?
Jamais
Rarement
Parfois
Toujours
Je ne sais pas
Je préfère ne pas répondre
B. Si vous avez répondu parfois ou toujours, comment vous y prenez-vous pour vérifier les faits?
4) Dans quelle mesure avez-vous confiance en votre capacité à obtenir des nouvelles fiables en ligne?
Pas très confiance
Plutôt confiance
Très confiance
Je ne sais pas
Je préfère ne pas répondre
5) Par rapport à la même période l’an dernier, vous sentez-vous plus ou moins préoccupé(e) par le problème de la désinformation?
Plus préoccupé(e)
Moins préoccupé(e)
Aussi préoccupé(e)
Je ne sais pas
Je préfère ne pas répondre
6) À quelle fréquence faites-vous confiance au gouvernement du Canada pour prendre les mesures qui s’imposent? Est-ce...?
Presque jamais
Rarement
Parfois
La plupart du temps
Presque toujours
Je ne sais pas
Je préfère ne pas répondre
7) Selon vous, quel devrait être le degré de participation du gouvernement du Canada dans la lutte contre la désinformation?
Aucune participation
Participation très limitée
Certain degré de participation
Pleine participation
Je ne sais pas
Je préfère ne pas répondre
B. Pourquoi êtes-vous de cet avis?
8) Au cours du dernier mois, êtes-vous tombé(e) sur de la désinformation qui visait à affaiblir notre démocratie?
oui
non
Je ne sais pas
Je préfère ne pas répondre
9) Au cours du dernier mois, êtes-vous tombé(e) sur de la désinformation qui visait à discréditer des dirigeants politiques?
oui
non
Je ne sais pas
Je préfère ne pas répondre
10) Au cours du dernier mois, êtes-vous tombé(e) sur de la désinformation parrainées par des États délibérément créée dans l'intention de nuire au Canada ou aux Canadiens?
oui
non
Je ne sais pas
Je préfère ne pas répondre
QUESTIONS DÉMOGRAPHIQUES [DEMANDER DANS LES SONDAGES DE RÉFÉRENCE ET D’APRÈS CAMPAGNE]
D1. Laquelle de ces descriptions correspond le mieux à votre situation d’emploi actuelle? Êtes-vous…
NE CHOISIR QU’UNE CATÉGORIE.
travailleur/travailleuse à temps complet (30 heures et plus par semaine)
travailleur/travailleuse à temps partiel (moins de 30 heures par semaine)
travailleur/travailleuse autonome
sans emploi, mais à la recherche d’un emploi
étudiant(e) à temps plein
retraité(e)
à l’extérieur du marché du travail (personne au foyer à temps plein ou sans emploi et non à la recherche d’emploi)
autre situation
D2. Quel est le plus haut niveau de scolarité que vous avez atteint?
NE CHOISIR QU’UNE SEULE OPTION.
huitième année ou moins
quelques années d’études secondaires
diplôme d’études secondaires ou l’équivalent
apprentissage enregistré ou autre certificat ou diplôme d’une école de métiers
collège, cégep ou autre certificat ou diplôme d’une institution non universitaire
certificat ou diplôme inférieur au baccalauréat
baccalauréat
diplôme d’études universitaires supérieur au baccalauréat
Des enfants de moins de 18 ans habitent-ils actuellement dans votre foyer?
oui
non
D4. Laquelle des catégories suivantes décrit le mieux la somme des revenus annuels avant impôts de tous les membres de votre foyer?
NE CHOISIR QU’UNE SEULE RÉPONSE.
moins de 20 000 $
entre 20 000 $ et 40 000 $
entre 40 000 $ et 60 000 $
entre 60 000 $ et 80 000 $
entre 80 000 $ et 100 000 $
entre 100 000 $ et 150 000 $
entre 150 000 $ et 200 000 $
200 000 $ et plus
préfère ne pas répondre
Où êtes-vous né(e)?
au Canada
à l’étranger - Précisez quel pays :
DEMANDEZ SI D5=NÉ(E) À L’ÉTRANGER
D6. En quelle année êtes-vous arrivé(e) au Canada?
PÉRIODE ADMISSIBLE : 1900 à 2023
D7. Quelle est la première langue que vous avez apprise lorsque vous étiez enfant et que vous comprenez toujours?
EN CHOISIR AU PLUS DEUX.
anglais
français
autre langue; veuillez préciser
D8. Êtes-vous membre d’une Première Nation, Métis(se) ou Inuk [Inuit(e)]? Choisir toutes les réponses qui s’appliquent.
1) Oui, membre d’une Première Nation
2) Oui, Métis(se)
3) Oui, Inuk [Inuit(e)]
4) 4) Non, pas membre d'une Première Nation, Métis(se) ou Inuk [Inuit(e)]
D9. Vous pouvez appartenir à un ou plusieurs groupes raciaux ou culturels sur la liste suivante. Êtes-vous…? (Choisir toutes les réponses qui s’appliquent.)
1) Arabe
2) Noir(e)
3) Chinois(e)
4) Philippin(e)
5) Japonais(e)
6) Coréen(ne)
7) Latino-Américain(e)
8) Sud-Asiatique [p. ex. Indien(ne) d'Asie, Pakistanais(e), Sri-Lankais(e), etc.]
9) Asiatique du Sud-Est [p. ex. Vietnamien(ne), Cambodgien(ne), Laotien(ne), Thaïlandais(e), Malaisien(ne), etc.]
10) Asiatique occidental(e) [p. ex., Iranien(ne), Afghan(e), etc.)
11) Blanc/Blanche
12) Autre groupe (veuillez préciser) : ___________
13) Aucun de ces groupes
14) Je préfère ne pas répondre
Voilà qui met fin au sondage que nous avons effectué pour le compte du Centre de la sécurité des télécommunications. Dans les mois à venir, le rapport sera disponible de Bibliothèque et Archives Canada. Nous vous remercions beaucoup d’avoir pris le temps d’y participer, nous vous en sommes reconnaissants.