Reasons why plan to increase telemarketing activity in next 12 months - text version

This horizontal bar graph is titled “Reasons why plan to increase telemarketing activity in next 12 months.” It shows the breakdown of answers to the question, “What is the main reason why you plan to increase your telemarketing activity in the next 12 months?” The 56 businesses in the representative survey that are telemarketers who plan to increase their activity answered as follows:

• To improve sales (general), 35%
• Growing business/have more employees, 27%
• To be more competitive (general), 23%
• Saw an increase in sales, 21%
• More exposure, 18%
• Cost effective, 7%
• Works better than other types of advertising, 6%
• Just learned about it, 3%
• Other mentions, 3%

Source: CRTC Telemarketing in Canada Survey, 2016