Familiarity with telemarketing rules - text version

This figure is titled “Familiarity with telemarketing rules.” It shows a horizontal stacked bar graph. The graph show the breakdown of answers to the question, “Would you say you are very familiar, somewhat familiar, not very familiar or not at all familiar with each of the following?”

The first stacked bar shows familiarity with the “National Do Not Call List, which is a list of telephone numbers of consumers who have chosen to reduce the number of telemarketing calls they receive”. The 165 businesses in the representative survey that are telemarketers answered as follows:

• Very familiar, 30%
• Somewhat familiar, 39%
• Not very familiar, 9%
• Not at all familiar, 22%

The second stacked bar shows familiarity with the “Automatic Dialing and Announcing Device, or ADAD, rules”. The 165 businesses in the representative survey that are telemarketers answered as follows:

• Very familiar, 8%
• Somewhat familiar, 17%
• Not very familiar, 18%
• Not at all familiar, 56%

The third stacked bar shows familiarity with “other telemarketing rules”. The 165 businesses in the representative survey that are telemarketers answered as follows:

• Very familiar, 11%
• Somewhat familiar, 23%
• Not very familiar, 20%
• Not at all familiar, 44%

Source: CRTC Telemarketing in Canada Survey, 2016