This horizontal bar graph is titled “Reasons why do not plan to use telemarketing.” It shows the breakdown of answers to the question, “What are the main reasons why you don’t plan to use telemarketing?” The 1,022 businesses in the representative survey who are not telemarketers answered as follows:
- Not an effective strategy for our business/industry, 63%
- Don’t personally like telemarketing/find it intrusive, 18%
- No need – small company/busy enough, 10%
- No need – use word of mouth and referrals/no marketing, 7%
- No need – use other methods of advertising, 5%
- Too costly, 5%
- Canadians picking up the phone less/no longer effective, 3%
- No need – preparing to retire, 2%
- Too many rules surrounding it, 1%
- Too busy/don’t have time, 1%
- Have in past but changed marketing strategy, 1%
- Other mentions, 1%
- Don’t know, 2%
Source: CRTC Telemarketing in Canada Survey, 2016
