Target audience for telemarketing calls - text version

This doughnut graph is titled “Target audience for telemarketing calls.” It shows the breakdown of answers to the question, “Are the telemarketing calls made to potential consumer clients, existing consumer clients, potential business clients or existing business clients?” The 165 businesses in the representative survey that are telemarketers answered as follows:

• Any potential consumer clients, 46%
• Exempt (only existing consumer clients or business clients), 52%
• Don’t know, 2%

Source: CRTC Telemarketing in Canada Survey, 2016