| Genres | Representative (n=1662) | Open (n=9315) | ||||
|---|---|---|---|---|---|---|
| Unimportant
(1-2) |
Moderate
(3) |
Important
(4-5) |
Unimportant
(1-2) |
Moderate
(3) |
Important
(4-5) |
|
| Canadian national news/ International News | 10% | 15% | 75% | 11% | 16% | 73% |
| Local news | 11% | 19% | 69% | 13% | 17% | 69% |
| Documentaries | 12% | 26% | 61% | 13% | 24% | 63% |
| Drama, action, fantasy/
sci-fi, horror |
18% | 25% | 56% | 12% | 18% | 70% |
| Music | 23% | 24% | 52% | 20% | 21% | 59% |
| Comedy | 21% | 30% | 50% | 18% | 27% | 54% |
| Sports | 50% | 19% | 31% | 53% | 17% | 30% |
| Community programming | 49% | 28% | 21% | 49% | 25% | 24% |
| Children's programming | 63% | 15% | 20% | 57% | 15% | 26% |
| Talk shows or game shows | 64% | 22% | 14% | 64% | 21% | 14% |
| Reality TV | 78% | 12% | 10% | 80% | 11% | 8% |