Chart 4: Audio: Online Vs Traditional Means of Access - text version

Do you listen to each of the following through traditional radio, or online?
Genres Representative (n=1582) Open (n=8831)
Don’t Listen Both Listen Online Listen on Radio Don’t Listen Both Listen Online Listen on Radio
Local news 18% 24% 7% 51% 18% 28% 10% 43%
Canadian national or international news 20% 29% 10% 40% 20% 33% 13% 32%
Music 5% 48% 14% 33% 3% 52% 26% 18%
Audio talk shows (incl. podcasts) 35% 20% 18% 26% 29% 24% 28% 17%