| Genre | Representative (n=1582) | Open (n=8934) | ||||||
|---|---|---|---|---|---|---|---|---|
| Don’t Watch | Both | Watch Online | Watch on TV | Don’t Watch | Both | Watch Online | Watch on TV | |
| Talk shows or game shows | 25% | 9% | 10% | 56% | 28% | 11% | 17% | 43% |
| Sports | 15% | 20% | 9% | 56% | 18% | 23% | 16% | 43% |
| Local news | 14% | 18% | 12% | 55% | 15% | 20% | 19% | 46% |
| Canadian national news/ International News | 10% | 24% | 15% | 51% | 11% | 27% | 24% | 39% |
| Reality TV | 22% | 14% | 12% | 50% | 24% | 15% | 20% | 41% |
| Drama, action, fantasy/sci-fi, horror | 6% | 27% | 24% | 43% | 3% | 34% | 39% | 23% |
| Documentaries | 6% | 27% | 25% | 42% | 5% | 31% | 38% | 25% |
| Comedy | 10% | 25% | 23% | 42% | 7% | 31% | 36% | 25% |
| Community programming | 44% | 7% | 9% | 37% | 44% | 9% | 12% | 32% |
| Children's programming | 40% | 16% | 16% | 26% | 40% | 20% | 22% | 15% |
| Music | 28% | 24% | 30% | 18% | 23% | 25% | 41% | 9% |