| Reasons | Representative
(n=1099) |
Open
(n=7566) |
||
|---|---|---|---|---|
| Primary | Total | Primary | Total | |
| Content (what you want) | 31% | 45% | 35% | 51% |
| Convenience/ease (where you want it) | 23% | 40% | 18% | 34% |
| Flexibility | 11% | 30% | 13% | 32% |
| Timing (when you want it) | 14% | 29% | 16% | 34% |
| Advertising | 8% | 21% | 8% | 25% |
| Cost (of radio) | 3% | 11% | 4% | 10% |
Only items with 6% or more shown