| Reasons | Representative
(n=1243) |
Open
(n=8252) |
||
|---|---|---|---|---|
| Primary | Total | Primary | Total | |
| Content (what you want) | 28% | 45% | 28% | 48% |
| Convenience/ease (where you want it) | 22% | 43% | 20% | 40% |
| Timing (when you want it) | 18% | 38% | 20% | 43% |
| Flexibility to explore/discover new content | 15% | 34% | 12% | 31% |
| Cost for services | 10% | 19% | 14% | 25% |