sample_id -- Sample unique identifier
region -- Region
region2 -- Region for weighting
Age -- Age group
Age_group -- Age group
a1 -- We would like to speak to the person in your household, 18 years of age or older, who has had the most recent birthday. Would that be you?
b1 -- Are you 18 years of age or older?
c1 -- Are you in a place where you can safely talk on the phone and answer my questions?
e1_1 -- Advertising or Market Research or Public Relations: Do you work in any of the following areas?
e1_2 -- The media (i.e. TV, radio, newspapers): Do you work in any of the following areas?
e1_3 -- Telecommunications: Do you work in any of the following areas?
e1_4 -- Competition Bureau: Do you work in any of the following areas?
e1_5 -- Innovation, Science and Economic Development Canada (ISED): Do you work in any of the following areas?
e1_6 -- Canadian Radio-television and Telecommunications Commission (CRTC): Do you work in any of the following areas?
e1_7 -- None of the above: Do you work in any of the following areas?
f1 -- In what year were you born?
g1 -- Please note this call is being recorded for quality assurance purposes. In which province or territory do you live?
h1 -- Gender
q1 -- Do you currently have a cell phone for your personal use?
q2 -- Is the cell phone we've reached you on, a cell phone for personal or business use?
q2a -- In addition to the cell phone that you use for business, do you also have a cell phone for your personal use?
q2b -- Are you the person responsible for making decisions about the cell phone you use for business?
q3 -- Who is your cell phone provider?
q3_32_ -- Other (specify): Who is your cell phone provider?
q3r -- Who is your cell phone provider?
q6 -- How much data is included in your cell phone plan?
q8 -- Do you bundle your cell phone service with other services from your provider?
q10 -- Are you very satisfied, somewhat satisfied, somewhat dissatisfied, or very dissatisfied with your current cell phone provider?
q11_1 -- Cost/price of service: Why are you dissatisfied with your current cell phone provider?
q11_2 -- Cost/price of data: Why are you dissatisfied with your current cell phone provider?
q11_3 -- Poor customer service [unspecified]: Why are you dissatisfied with your current cell phone provider?
q11_4 -- Hard to reach someone/long wait times to speak to a customer representative: Why are you dissatisfied with your current cell phone provider?
q11_5 -- Poor in-store experiences: Why are you dissatisfied with your current cell phone provider?
q11_6 -- Quality (coverage) of cell phone service is poor: Why are you dissatisfied with your current cell phone provider?
q11_7 -- Contract terms are too long: Why are you dissatisfied with your current cell phone provider?
q11_8 -- My cell phone plan does not meet my needs [unspecified]: Why are you dissatisfied with your current cell phone provider?
q11_9 -- Cost/price of overage charges: Why are you dissatisfied with your current cell phone provider?
q11_88 -- Other: Why are you dissatisfied with your current cell phone provider?
q11_88_ -- Other (specify): Why are you dissatisfied with your current cell phone provider?
q15 -- Have you ever switched cell phone providers?
q16 -- How long ago did you last switch cell phone providers?
q17_1 -- My cell phone plan covers my needs/I'm satisfied: What is the main reason you have stayed with your current cell phone provider?
q17_2 -- I didn't want to sign up for another contract: What is the main reason you have stayed with your current cell phone provider?
q17_3 -- Cell phone plan price is unbeatable/No better deal available: What is the main reason you have stayed with your current cell phone provider?
q17_4 -- Too much effort/hassle: What is the main reason you have stayed with your current cell phone provider?
q17_5 -- Currently under contract and can't leave: What is the main reason you have stayed with your current cell phone provider?
q17_6 -- Because my cell phone is bundled with other services: What is the main reason you have stayed with your current cell phone provider?
q17_7 -- I like the discounts I get because my cell phone is bundled with other services: What is the main reason you have stayed with your current cell phone provider?
q17_8 -- I have limited alternative options for service providers: What is the main reason you have stayed with your current cell phone provider?
q17_9 -- Good reception/coverage from my current provider: What is the main reason you have stayed with your current cell phone provider?
q17_88 -- Other: What is the main reason you have stayed with your current cell phone provider?
q17_88_ -- Other (specify): What is the main reason you have stayed with your current cell phone provider?
q26 -- If you were to switch cell phone providers do you think it would/Was it very difficult, somewhat difficult, somewhat easy or very easy to switch cell phone providers?
q26a -- Was it very difficult, somewhat difficult, somewhat easy or very easy to switch cell phone providers?
q26b -- If you were to switch cell phone providers, do you think it would be very difficult, somewhat difficult, somewhat easy or very easy to do this?
q27 -- At the end of your contract with your current cell phone provider, will you be very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
q27b -- [In that case], In the next year or so, are you very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
q27b1 -- At the end of your contract with your current cell phone provider/In the next year or so, are you very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
q29_1 -- Availability of family plans: Why would you not consider switching to a flanker brand?
q29_2 -- Ability to bundle services: Why would you not consider switching to a flanker brand?
q29_3 -- Concerns about quality or coverage: Why would you not consider switching to a flanker brand?
q29_4 -- Unfamiliar with flankers: Why would you not consider switching to a flanker brand?
q29_5 -- Unsure of value: Why would you not consider switching to a flanker brand?
q29_6 -- Concerns about client support: Why would you not consider switching to a flanker brand?
q29_7 -- Concerns about billing: Why would you not consider switching to a flanker brand?
q29_8 -- Current provider covers my needs: Why would you not consider switching to a flanker brand?
q29_9 -- I'm satisfied with my current provider: Why would you not consider switching to a flanker brand?
q29_10 -- I've heard negative reviews of flanker brands: Why would you not consider switching to a flanker brand?
q29_88 -- Other (specify):: Why would you not consider switching to a flanker brand?
q29_88_ -- Other (specify): Why would you not consider switching to a flanker brand?
q30 -- Have you ever told your cell phone provider that you plan to switch to another provider in order to lower your bill?
q31 -- Were you offered a better cell phone package or the same package at a lower rate to stay with your current provider?
q21_a -- The cost of cell phone plans has decreased in the last three years: Please me tell how much you agree or disagree with each of the following statements using a scale of one to five
q21_b -- I get good value for money from my cell phone provider: Please me tell how much you agree or disagree with each of the following statements using a scale of one to five
q21_c -- My cell phone calls are almost never dropped: Please me tell how much you agree or disagree with each of the following statements using a scale of one to five
q21_d -- I'm happy with the upload and download speeds I get with my cell phone provider: Please me tell how much you agree or disagree with each of the following statements using a scale of one to five
q21_e -- I rarely experience dead zones with my cell phone provider: Please me tell how much you agree or disagree with each of the following statements using a scale of one to five
q21_f -- I have a good selection of cell phone providers in my region: Please me tell how much you agree or disagree with each of the following statements using a scale of one to five
q22 -- In your view, are Canada's cell phone prices better, worse or about the same as what you would find in other countries?
q23 -- Which of the following categories best describes your total household income?
q25 -- What is the highest level of formal education that you have completed?
language -- Language
phonetype -- Phone Type
Weight -- Aggregate weight for SegID based on region, age and gender