region -- Region
1 = (1) Ontario
2 = (2) Quebec
3 = (3) West
4 = (4) Atlantic
5 = (5) North

region2 -- Region for weighting
1 = (1) AT
2 = (2) QC
3 = (3) ON
4 = (4) PRAIRIES
5 = (5) BC
6 = (6) North

Age_group -- Age group
1 = (1) 18-24
2 = (2) 25-34
3 = (3) 35-54
4 = (4) 55+

a1 -- We would like to speak to the person in your household, 18 years of age or older, who has had the most recent birthday. Would that be you?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Yes
2 = (2) Call back
3 = (3) Refused

b1 -- Are you 18 years of age or older?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Yes
2 = (2) No
3 = (3) Call back
4 = (4) Refused

c1 -- Are you in a place where you can safely talk on the phone and answer my questions?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Yes
2 = (2) No

e1_1 -- Advertising or Market Research or Public Relations: Do you work in any of the following areas?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
0 = (0) Not Selected
1 = (1) Selected

f1 -- In what year were you born?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped

g1 -- Please note this call is being recorded for quality assurance purposes. In which province or territory do you live?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Newfoundland and Labrador
2 = (2) Prince Edward Island
3 = (3) Nova Scotia
4 = (4) New Brunswick
5 = (5) Quebec
6 = (6) Ontario
7 = (7) Manitoba
8 = (8) Saskatchewan
9 = (9) Alberta
10 = (10) British Columbia
11 = (11) Yukon
12 = (12) Northwest Territories
13 = (13) Nunavut

h1 -- Gender
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Male
2 = (2) Female

q2 -- Is the cell phone we've reached you on, a cell phone for personal or business use?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Personal
2 = (2) Business
3 = (3) Both

q3 -- Who is your cell phone provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Bell (Mobility)
2 = (2) Virgin Mobile
3 = (3) Lucky Mobile
4 = (4) Solo Mobile
5 = (5) Bell MTS
6 = (6) Rogers
7 = (7) Fido Mobile
8 = (8) Chatr Mobile
9 = (9) Cityfone
10 = (10) Primus
11 = (11) Zoomer
12 = (12) SimplyConnect
13 = (13) Telus
14 = (14) Koodo
15 = (15) Public Mobile
16 = (16) Shaw
17 = (17) Freedom Mobile
18 = (18) Videotron
19 = (19) Fizz Mobile
20 = (20) SaskTel
21 = (21) Eastlink
22 = (22) Sogetel
23 = (23) Xplore Mobile
24 = (24) Iristel
25 = (25) Ice Wireless
26 = (26) Sugar Mobile
27 = (27) SSi Mobile
28 = (28) TbayTel (ThunderBay Tel)
29 = (29) TNW Wireless
30 = (30) Lynx Mobility
31 = (31) K-Net Mobile
32 = (32) Other
33 = (33) SpeakOut (by 7Eleven)
34 = (34) Petro-Canada Mobility
35 = (35) PC Mobile (President's Choice)

q3r -- Who is your cell phone provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Bell Mobility
2 = (2) Rogers
3 = (3) Telus
4 = (4) Shaw
5 = (5) Videotro
6 = (6) SaskTel
7 = (7) EastLink
8 = (8) Iristel
9 = (9) Other

q6 -- How much data is included in your cell phone plan?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Under 1GB
2 = (2) 1 to less than 3 GB
3 = (3) 3 to less than 6 GB
4 = (4) 6 to 10 GB
5 = (5) Over 10 GB
6 = (6) Unlimited
7 = (7) Data is not included in my plan
8 = (8) Do not subscribe to a wireless plan (i.e., uses a prepaid or 'pay as you go” plan)

q10 -- Are you very satisfied, somewhat satisfied, somewhat dissatisfied, or very dissatisfied with your current cell phone provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very satisfied
2 = (2) Somewhat satisfied
3 = (3) Somewhat dissatisfied
4 = (4) Very dissatisfied

q16 -- How long ago did you last switch cell phone providers?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Less than 6 months
2 = (2) 6 months to less than 1 year ago
3 = (3) 1 year to less than 2 years ago
4 = (4) 2 years to less than 3 years ago
5 = (5) 3 years to less than 4 years ago
6 = (6) 4 years to less than 5 years ago
7 = (7) 5 or more years ago

q26 -- If you were to switch cell phone providers do you think it would/Was it very difficult, somewhat difficult, somewhat easy or very easy to switch cell phone providers?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very difficult
2 = (2) Somewhat difficult
3 = (3) Somewhat easy
4 = (4) Very easy

q27 -- At the end of your contract with your current cell phone provider, will you be very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very likely
2 = (2) Somewhat likely
3 = (3) Not very likely
4 = (4) Not likely at all
5 = (5) Not under contract

q27b -- [In that case], In the next year or so, are you very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very likely
2 = (2) Somewhat likely
3 = (3) Not very likely
4 = (4) Not likely at all

q21_a -- The cost of cell phone plans has decreased in the last three years: Please me tell how much you agree or disagree with each of the following statements using a scale of one to five
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) 1 - Strongly disagree
2 = (2) 2.
3 = (3) 3.
4 = (4) 4.
5 = (5) 5 - Strongly agree

q22 -- In your view, are Canada's cell phone prices better, worse or about the same as what you would find in other countries?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Better
2 = (2) Worse
3 = (3) About the same

q23 -- Which of the following categories best describes your total household income?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Under $20,000
2 = (2) $20,000 to just under $40,000
3 = (3) $40,000 to just under $60,000
4 = (4) $60,000 to just under $80,000
5 = (5) $80,000 to just under $100,000
6 = (6) $100,000 to just under $150,000
7 = (7) $150,000 and above

q25 -- What is the highest level of formal education that you have completed?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Grade 8 or less
2 = (2) Some high school
3 = (3) High School diploma or equivalent
4 = (4) Registered Apprenticeship or other trades certificate or diploma
5 = (5) College, CEGEP or other non-university certificate or diploma
6 = (6) University certificate or diploma below bachelor's level
7 = (7) Bachelor's degree
8 = (8) Post graduate degree above bachelor's level

language -- Language
1 = (1) English
2 = (2) French
3 = (3) Spanish

phonetype -- Phone Type
1 = (1) Landline
2 = (2) Wireless

1 = 18-24
2 = 25-34
3 = 35-54
4 = 55-64
5 = 65+