region -- Region
1 = (1) Ontario
2 = (2) Quebec
3 = (3) West
4 = (4) Atlantic
5 = (5) North

Age -- Age group
-8 = (-8) Prefer not to answer

Age_group -- Age group
-8 = (-8) Prefer not to answer
1 = (1) Under 18
2 = (2) 18-24
3 = (3) 25-34
4 = (4) 35-54
5 = (5) 55+

s1 -- Are you at least 16 years of age?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Yes
2 = (2) No

e1_1 -- Advertising or Market Research or Public Relations: Do you work in any of the following areas?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
0 = (0) Not Selected
1 = (1) Selected

f1 -- In what year were you born?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped

g1 -- In which province or territory do you live?
-9 = (-9) Don't know
-8 = (-8) Prefer not to answer
-7 = (-7) Skipped
1 = (1) Newfoundland and Labrador
2 = (2) Prince Edward Island
3 = (3) Nova Scotia
4 = (4) New Brunswick
5 = (5) Quebec
6 = (6) Ontario
7 = (7) Manitoba
8 = (8) Saskatchewan
9 = (9) Alberta
10 = (10) British Columbia
11 = (11) Yukon
12 = (12) Northwest Territories
13 = (13) Nunavut

h1 -- For the purposes of this survey, could you please provide your gender?
-9 = (-9) Don't know
-8 = (-8) Prefer not to answer
-7 = (-7) Skipped
1 = (1) Male
2 = (2) Female
97 = (97) I self identify using another term

q1 -- Do you currently have a cell phone for your personal use?
-9 = (-9) I don't know
-8 = (-8) Prefer not to answer
-7 = (-7) Skipped
1 = (1) Yes
2 = (2) No

q3 -- Who is your cell phone provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Bell (Mobility)
2 = (2) Virgin Mobile
3 = (3) Lucky Mobile
4 = (4) Solo Mobile
5 = (5) Bell MTS
6 = (6) Rogers
7 = (7) Fido Mobile
8 = (8) Chatr Mobile
9 = (9) Cityfone
10 = (10) Primus
11 = (11) Zoomer
12 = (12) SimplyConnect
13 = (13) Telus
14 = (14) Koodo
15 = (15) Public Mobile
16 = (16) Shaw
17 = (17) Freedom Mobile
18 = (18) Videotron
19 = (19) Fizz Mobile
20 = (20) SaskTel
21 = (21) Eastlink
22 = (22) Sogetel
23 = (23) Xplore Mobile
24 = (24) Iristel
25 = (25) Ice Wireless
26 = (26) Sugar Mobile
27 = (27) SSi Mobile
28 = (28) TbayTel (ThunderBay Tel)
29 = (29) TNW Wireless
30 = (30) Lynx Mobility
31 = (31) K-Net Mobile
32 = (32) Other
33 = (33) SpeakOut (by 7Eleven)
34 = (34) Petro-Canada Mobility
35 = (35) PC Mobile (President's Choice)

q3r -- Who is your cell phone provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Bell Mobility
2 = (2) Rogers
3 = (3) Telus
4 = (4) Shaw
5 = (5) Videotro
6 = (6) SaskTel
7 = (7) EastLink
8 = (8) Iristel
9 = (9) Other

q6 -- How much data is included in your cell phone plan?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Under 1GB
2 = (2) 1 to less than 3 GB
3 = (3) 3 to less than 6 GB
4 = (4) 6 to 10 GB
5 = (5) Over 10 GB
6 = (6) Unlimited
7 = (7) Data is not included in my plan
8 = (8) I do not subscribe to a wireless plan (i.e., use a prepaid or 'pay as you' plan)

q10 -- How satisfied are you with your current cell phone provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very satisfied
2 = (2) Somewhat satisfied
3 = (3) Somewhat dissatisfied
4 = (4) Very dissatisfied

q16 -- How long ago did you last switch cell phone providers?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Less than 6 months
2 = (2) 6 months to less than 1 year ago
3 = (3) 1 year to less than 2 years ago
4 = (4) 2 years to less than 3 years ago
5 = (5) 3 years to less than 4 years ago
6 = (6) 4 years to less than 5 years ago
7 = (7) 5 or more years ago

q26 -- If you were to switch cell phone providers do you think it would/Was it very difficult, somewhat difficult, somewhat easy or very easy to switch cell phone providers?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very difficult
2 = (2) Somewhat difficult
3 = (3) Somewhat easy
4 = (4) Very easy

q27 -- At the end of your contract with your current cell phone provider, how likely will you be to consider switching to another provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very likely
2 = (2) Somewhat likely
3 = (3) Not very likely
4 = (4) Not likely at all
5 = (5) Not under a contract

q27b -- [In that case], In the next year or so, are you very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very likely
2 = (2) Somewhat likely
3 = (3) Not very likely
4 = (4) Not likely at all

q27b1 -- At the end of your contract with your current cell phone provider/In the next year or so, are you very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Very likely
2 = (2) Somewhat likely
3 = (3) Not very likely
4 = (4) Not likely at all
5 = (5) Not under contract

q28 -- Would you ever consider switching to a flanker brand?
-9 = (-9) Don't know
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Yes
2 = (2) No
3 = (3) I don't know

q21_a -- The cost of cell phone plans has decreased in the last three years.: How much do you agree or disagree with each of the following statements?
-9 = (-9) I don't know/Not applicable
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Strongly disagree
2 = (2) Somewhat disagree
3 = (3) Neutral
4 = (4) Somewhat agree
5 = (5) Strongly agree

q22 -- In your view, are Canada's cell phone prices better, worse, or about the same as what you would find in other countries?
-9 = (-9) I don't know/Not applicable
-8 = (-8) Refused
-7 = (-7) Skipped
1 = (1) Better
2 = (2) Worse
3 = (3) About the same

q23 -- That is, the total income of all persons in your household combined, before taxes.
-9 = (-9) Don't know
-8 = (-8) Prefer not to answer
-7 = (-7) Skipped
1 = (1) Under $20,000
2 = (2) $20,000 to just under $40,000
3 = (3) $40,000 to just under $60,000
4 = (4) $60,000 to just under $80,000
5 = (5) $80,000 to just under $100,000
6 = (6) $100,000 to just under $150,000
7 = (7) $150,000 and above

q25 -- What is the highest level of formal education that you have completed?
-9 = (-9) Don't know
-8 = (-8) Prefer not to answer
-7 = (-7) Skipped
1 = (1) Grade 8 or less
2 = (2) Some high school
3 = (3) High School diploma or equivalent
4 = (4) Registered Apprenticeship or other trades certificate or diploma
5 = (5) College, CEGEP or other non-university certificate or diploma
6 = (6) University certificate or diploma below bachelor's level
7 = (7) Bachelor's degree
8 = (8) Post graduate degree above bachelor's level

current_language -- Language
1 = (1) English
2 = (2) French