sample_id -- Sample unique identifier
region -- Region
Age -- Age group
Age_group -- Age group
s1 -- Are you at least 16 years of age?
e1_1 -- Advertising or Market Research or Public Relations: Do you work in any of the following areas?
e1_2 -- The media (i.e. TV, radio, newspapers): Do you work in any of the following areas?
e1_3 -- Telecommunications: Do you work in any of the following areas?
e1_4 -- Competition Bureau: Do you work in any of the following areas?
e1_5 -- Innovation, Science and Economic Development Canada (ISED): Do you work in any of the following areas?
e1_6 -- Canadian Radio-television and Telecommunications Commission (CRTC): Do you work in any of the following areas?
e1_7 -- None of the above: Do you work in any of the following areas?
f1 -- In what year were you born?
g1 -- In which province or territory do you live?
h1 -- For the purposes of this survey, could you please provide your gender?
q1 -- Do you currently have a cell phone for your personal use?
q3 -- Who is your cell phone provider?
q3_32_ -- Other (specify): Who is your cell phone provider?
q3r -- Who is your cell phone provider?
q6 -- How much data is included in your cell phone plan?
q8 -- Do you bundle your cell phone service with other services from your provider?
q10 -- How satisfied are you with your current cell phone provider?
q11_1 -- Cost/price of service: Why are you dissatisfied with your current cell phone provider?
q11_2 -- Cost/price of data: Why are you dissatisfied with your current cell phone provider?
q11_3 -- Poor customer service: Why are you dissatisfied with your current cell phone provider?
q11_4 -- Hard to reach someone/long wait times to speak to a customer representative: Why are you dissatisfied with your current cell phone provider?
q11_5 -- Poor in-store experiences: Why are you dissatisfied with your current cell phone provider?
q11_6 -- Quality (coverage) of cell phone service is poor: Why are you dissatisfied with your current cell phone provider?
q11_7 -- Contract terms are too long: Why are you dissatisfied with your current cell phone provider?
q11_8 -- My cell phone plan does not meet my needs: Why are you dissatisfied with your current cell phone provider?
q11_9 -- Cost/price of overage charges: Why are you dissatisfied with your current cell phone provider?
q11_88 -- Other: Why are you dissatisfied with your current cell phone provider?
q11_88_ -- Other (specify): Why are you dissatisfied with your current cell phone provider?
q15 -- Have you ever switched cell phone providers?
q16 -- How long ago did you last switch cell phone providers?
q17_1 -- My cell phone plan covers my needs/I'm satisfied: What is the main reason you have stayed with your current cell phone provider?
q17_2 -- I didn't want to sign up for another contract: What is the main reason you have stayed with your current cell phone provider?
q17_3 -- Cell phone plan price is unbeatable/No better deal available: What is the main reason you have stayed with your current cell phone provider?
q17_4 -- Too much effort/hassle: What is the main reason you have stayed with your current cell phone provider?
q17_5 -- Currently under contract and can't leave: What is the main reason you have stayed with your current cell phone provider?
q17_6 -- Because my cell phone is bundled with other services: What is the main reason you have stayed with your current cell phone provider?
q17_7 -- I like the discounts I get because my cell phone is bundled with other services: What is the main reason you have stayed with your current cell phone provider?
q17_8 -- I have limited alternative options for service providers: What is the main reason you have stayed with your current cell phone provider?
q17_9 -- Good reception/coverage from my current provider: What is the main reason you have stayed with your current cell phone provider?
q17_88 -- Other: What is the main reason you have stayed with your current cell phone provider?
q17_88_ -- Other (specify): What is the main reason you have stayed with your current cell phone provider?
q26 -- If you were to switch cell phone providers do you think it would/Was it very difficult, somewhat difficult, somewhat easy or very easy to switch cell phone providers?
q26a -- Was it very difficult, somewhat difficult, somewhat easy or very easy to switch cell phone providers?
q26b -- If you were to switch cell phone providers, do you think it would be very difficult, somewhat difficult, somewhat easy or very easy to do this?
q27 -- At the end of your contract with your current cell phone provider, how likely will you be to consider switching to another provider?
q27b -- [In that case], In the next year or so, are you very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
q27b1 -- At the end of your contract with your current cell phone provider/In the next year or so, are you very likely, somewhat likely, not very likely or not at all likely to consider switching to another provider?
q28 -- Would you ever consider switching to a flanker brand?
q29_1 -- Availability of family plans: Why would you not consider switching to a flanker brand?
q29_2 -- Ability to bundle services: Why would you not consider switching to a flanker brand?
q29_3 -- Concerns about quality or coverage: Why would you not consider switching to a flanker brand?
q29_4 -- Unfamiliar with flankers: Why would you not consider switching to a flanker brand?
q29_5 -- Unsure of value: Why would you not consider switching to a flanker brand?
q29_6 -- Concerns about client support: Why would you not consider switching to a flanker brand?
q29_7 -- Concerns about billing: Why would you not consider switching to a flanker brand?
q29_8 -- Current provider covers my needs: Why would you not consider switching to a flanker brand?
q29_9 -- I'm satisfied with my current provider: Why would you not consider switching to a flanker brand?
q29_10 -- I've heard negative reviews of flanker brands: Why would you not consider switching to a flanker brand?
q29_88 -- Other: Why would you not consider switching to a flanker brand?
q29_88_ -- Other (specify): Why would you not consider switching to a flanker brand?
q30 -- Have you ever told your cell phone provider that you plan to switch to another provider in order to lower your bill?
q31 -- Were you offered a better cell phone package or the same package at a lower rate to stay with your current provider?
q21_a -- The cost of cell phone plans has decreased in the last three years.: How much do you agree or disagree with each of the following statements?
q21_b -- I get good value for money from my cell phone provider.: How much do you agree or disagree with each of the following statements?
q21_c -- My cell phone calls are almost never dropped.: How much do you agree or disagree with each of the following statements?
q21_d -- I'm happy with the upload and download speeds I get with my cell phone provider.: How much do you agree or disagree with each of the following statements?
q21_e -- I rarely experience dead zones with my cell phone provider.: How much do you agree or disagree with each of the following statements?
q21_f -- I have a good selection of cell phone providers in my region.: How much do you agree or disagree with each of the following statements?
q22 -- In your view, are Canada's cell phone prices better, worse, or about the same as what you would find in other countries?
q23 -- That is, the total income of all persons in your household combined, before taxes.
q25 -- What is the highest level of formal education that you have completed?
current_language -- Language