Wireless Code Public Opinion Research – Spring 2021

Final Report

Prepared for Canadian Radio-television and Telecommunications Commission
Supplier name: Kantar
Contract number: EP363-140002/020/CY
Contract value: $121,848.54
Award date: October 27, 2020
Delivery date: February 22, 2021

Registration number: POR 052-20

For more information on this report, please contact the CRTC at: rop-por@crtc.gc.ca

Ce rapport est aussi disponible en français.

Wireless Code Public Opinion Research – Spring 2021
Final Report
Prepared for Canadian Radio-television and Telecommunications Commission
Supplier name: Kantar
February 2021
The Canadian Radio-television and Telecommunications Commission (CRTC) commissioned Kantar to conduct a public-opinion research survey to obtain tracking data on how consumers understand their wireless service contracts and their related rights as well as to further explore a variety of topics such as wireless complaints, data usage, bill shock, and ease of switching service providers. This wave of research will again explore Canadians perceptions of the CRTC as well as issues related to the TV Service Provider Code, and introduced questions related to the Internet Code. This publication reports on the findings of this research.

Cette publication est aussi disponible en français sous le titre: Recherche sur l’opinion publique concernant le Code sur les services sans fil – printemps 2021.

Permission to Reproduce

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from the CRTC. For more information on this report, please contact the CRTC at rop-por@crtc.gc.ca or at:

Canadian Radio-television and Telecommunications Commission (CRTC)
1 Promenade du Portage
Gatineau, Quebec J8X 4B1

Catalogue Number: BC92-96/2021E-PDF

International Standard Book Number (ISBN): 978-0-660-37943-2

Related publications (registration number: ): Recherche sur l’opinion publique concernant le Code sur les services sans fil – Printemps 2021

Catalogue Number : BC92-96/2021F-PDF
ISBN : 978-0-660-37944-9

© Her Majesty the Queen in Right of Canada, as represented by the Canadian Radio-television and Telecommunications Commission, 2021

Table of Contents

1. Foreword

1.1 Background

The Wireless Code, which was established in 2013 by the CRTC, is a mandatory code of conduct for wireless service providers. The Wireless Code serves two primary goals: to ensure consumers are empowered to make informed decisions about wireless services; and to make it easier for consumers to take advantage of competitive offers. The Wireless Code includes provisions that address clarity; contracts and related documents; changes to contracts; bill management; mobile device issues; and cancellation.

The Wireless Code applies to all retail mobile wireless voice and data services (wireless services) provided to individual and small business consumers in Canada. The Wireless Code applies to all wireless contracts as of June 3, 2015.

The CRTC committed to evaluating the effectiveness of the Wireless Code and to use the results in formal reviews. The first formal review was completed in 2017. The review of the Wireless Code over time assesses whether it meets and continues to meet its objectives, which includes ensuring that consumers are empowered to make informed decisions about wireless services. Benchmarks were collected in 2014 and further tracking was conducting from 2015 to 2020.

On June 15, 2017, the CRTC announced multiple changes to the Wireless Code. The information collected between 2017 and 2021 helped the CRTC assess whether Canadians were satisfied with the changes and whether further changes are required to ensure the objectives of the Wireless Code continue to be met. The Commission now needs to obtain an additional year of data to continue tracking the Wireless Code’s effectiveness and Canadians’ opinions over time.

1.2 Research Objectives

The overall objective of this research was to obtain tracking data on how consumers understand their wireless service contracts and their related rights as well as to further explore a variety of topics such as wireless complaints, data usage, bill shock, and ease of switching service providers. This wave of research also explores Canadians’ perceptions of the CRTC as well as issues related to the TVSP Code and the Internet Code.

To ensure consistent tracking and comparability over time, the survey used for the Wireless Code POR research in 2019 was used with minimal changes, aside from two additional questions related to the Internet Code.

More specifically, the survey was designed to address the following objectives:

1.3 Methodological Overview

For tracking purposes and comparability over time, most questions remained the same or similar to the ones used for the 2020 Wireless Code POR survey, with the addition of two new questions related to the Internet Code.

A telephone survey was conducted among 1,561 Canadians aged 18 years and older; 1,353 with those who have their own wireless plan and 208 with those who do not have a wireless plan. Included in this sample were Canadians who reside in cell-phone only households (n=526). This sample also included Canadians that are under contract with TV service providers (n=1,102).

Interviews were conducted using a combination of random digit dialling (RDD) for the landline sample frame and pre-screened cell-phone only households (CPO) sample. Since this survey included pre-screened sample it is considered a non-probability sample and as such margin of error does not apply and conclusions from these results cannot be generalized to any population.

A pre-test consisting of 10 completed English interviews and 10 completed French interviews was undertaken on January 11, 2021. No changes were made after the pre-test and as such the data were included in the final data set. The survey was in field from January 20 – January 31, 2021.

A detailed methodology can be found in Chapter 4.10.

Please note: Analysis was undertaken to establish the extent of the relationship among variables such as gender, age, region, level of education attained, language spoken, household income, type of plan (family vs. individual; prepaid vs, postpaid; employee; limited vs. unlimited data; tab contract), ease of managing data, recall of Television Service Provider code, informed role of the CRTC, complaints, bill shock, and CPO sample. Only differences significant at the 95% confidence level are presented in this report. Any differences that are statistically significant between subgroups are indicated with an uppercase letter to refer to the applicable column.

The numbers presented throughout this report are rounded to the closest full number. Due to this rounding, in some cases it may appear that ratings collapsed together are different by a percentage point from when they are presented individually, and totals may not add up to 100%. Also, the data for 2014 and 2015 was taken directly from the 2014 and 2015 Wireless Code Public Opinion Research reports. Kantar has incorporated these results as well as results from Spring and Fall 2016, 2017, 2018, 2019, and 2020 research into the 2021 report for year-over-year comparison where applicable.

1.4 Contract Value

The total contract value for the project was $121,848.54 including applicable taxes.

1.5 Statement of Political Neutrality

I hereby certify as a representative of Kantar that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standing with the electorate or ratings of the performance of a political party or its leaders.

Tanya Whitehead

Kantar

Senior Director, Public Practice Leader

2. Highlights and Strategic Implications

Wireless Data Usage

The percentage of Canadians who choose wireless plans with data remains high (85%) and has continued to trend upward since 2015. A small but increasing number of Canadians are now opting for unlimited data plans (15%). Among those who have data in their wireless plans, the vast majority (97%) take steps to manage or limit their data use.

Those with data plans feel increasingly confident in their ability to manage their data (85% vs. 81% in 2020), with the majority reporting they find it easy. As a result, fewer Canadians paid data overage fees in 2021 compared to any other year tracked (73% paid no overage fees vs. 51-59% from 2016-2020).

Bill Shock and Roaming Fees

Given that fewer Canadians are paying overage fees overall, it follows that fewer Canadians are reporting bill shock in 2021 than in any other tracked year (16% reported bill shock vs. 21-29% from 2014-2020). This trend suggests that changes to the Wireless Code are having a positive impact on Canadians’ ability to understand and manage their contracts in a way that prevents bill shock. However, given that many Canadians were more likely to spend more time at home due to COVID-19 restrictions and that many of these also have a home Internet connection it is possible that this is a mitigating factor to them facing overage charges they could have incurred if they spent more time outside the home.

Among the 16 per cent that experienced bill shock in 2021, data overage fees continue to be the primary stated reason (41%), though this has decreased since 2020 (50%). Long distance fees have increased as a stated reason versus last year (16% vs. 7%) while international roaming fees have decreased (7% vs. 17%), likely reflecting the impact of COVID-19 restrictions that have limited travel.

However, the number of unexpected charges among those who have experienced bill shock has remained steady since 2019. The Wireless Code mandates that providers must suspend data overage charges once they exceed $50 unless an authorized user consent to paying additional fees. Despite this, more than two-thirds (70%) of those who experienced bill shock continue to report they have had charges in excess of $50 during the past year, with most of these falling in the $50 to $100 range (67%).

Understanding of Contracts

Canadians are finding their wireless contracts increasingly easy to understand, with the majority (62%) saying they find their wireless contract clear and easy to understand (5, 6 or 7 on a scale of 1-7). This reflects a five per cent increase over 2020.

However, little has changed since 2020 regarding Canadians’ understanding of trial periods, with only half (51%) finding the explanation clear and easy to understand. Similarly, half continue to find the explanation for cancellation of contract clear and easy to understand (51%), consistent with 2020. This may signal that general confusion continues to exist among some Canadians related to trial periods and cancellation of contracts.

Changing Service Providers

The number of Canadians who have changed their service provider over the past two years remains steady at 20 per cent. As in previous years, most Canadians who switched providers cite being offered a better deal (53%). Among those that switched, few experienced difficulties switching service providers (7%).

Complaints

The incidence of Canadians who report having made complaints about their wireless services has remained stable over the past year (16%) and remain below 2014 levels (26%), suggesting the Wireless Code is having a positive impact for wireless consumers.

There have been a number of shifts in the reasons behind complaints over the past year. Inadequate quality of service is now the top stated reason (29% vs. 22% in 2020). As expected, given lower incidence of bill shock, complaints regarding incorrect charges have decreased (20% vs. 35% in 2020). However, as noted previously, COVID-19 restrictions could be a new factor that is impacting the number of customers experiencing overages.

The Commission for Complaints for Telecom-television Services (CCTS) responds to complaints from consumers if the consumer believes the complaint remains unresolved by the service provider. Consistent with previous years, more than nine-in-ten Canadians who have made a complaint made it solely to their service provider (93%), while 4% made the complaint to both their provider and the CCTS. Almost no Canadians reported solely escalating complaints to the CCTS ( <1%), signalling that they understand the process involves contacting their provider first.

Canadians’ Wireless Plans

Little has changed over the past year regarding the type of plans Canadians purchase. Most continue to purchase post-paid services in 2021 (90%), with few purchasing pre-paid services (9%). Consistent with the previous two years, many also continue to use an individual plan (68%), with one-third (31%) opting for a family plan.

Demographic Differences

A number of additional demographic analyses were also undertaken, including age, gender, education, income and language. Compared to previous years, regional differences have dissipated except where noted. Demographic differences were noted in the following areas:

Age:

Canadians aged 18-54 continue to differ than their older counterparts (55+) in a number of ways:

As in 2020, an in-depth analysis of older Canadians (55+) was undertaken to identify whether there are any significant differences between those 55-64, 65-74, and 75+ and their younger counterparts (18-54). In 2020, the analysis found that while there is some variation between the 55-64, 65-74, and 75+ age groups, overall, those 55-64, 65-74, and 75+ consistently vary in the same manner, thus age was reported as one older cohort (55+) for clarity. In 2021, greater discrepancy exists between the 75+ age group and other groups, thus the full breakdown is reported on to allow this nuance.

Canadians in the older age cohort (75+) differ from those 18-74 in the following areas:

Language:

A few notable differences exist among Canadian’s whose primary spoken language is not an official language:

Region:

Canadian residents in the territories differ from those in the provinces in the following ways:

Television Service Provider Code

Despite coming into effect more than three years ago, awareness remains low and has declined since the Television Service Provider (TVSP) Code was initially introduced. In 2021, few (11%) clearly recall the TVSP Code while most do not recall it at all (60%). This is likely a function of the reduced media attention on the TVSP Code as time goes on.

In-line with previous years, only half of TV subscribers (55%) believe they have been informed of the basic service package, despite the requirement that all customers should have been informed by their service provider. Given that this has remained steady over time, it may signal issues with the way in which the information is being disseminated to Canadians.

At an overall level, most Canadians continue to find their TV contracts clear and easy to understand (59%) and few (13%) have experienced difficulties related to TV service calls. The number of Canadians who have made a complaint about their TV services in the past 12 months has remained steady (22%) but remains lower than in 2018 (27%). Most Canadians continue to say they have not experienced an uninformed price change to their channels or package (76%).

Internet Code

The Internet Code is administered by the CCTS and applies to the largest national and regional Internet Services Providers (ISP), thought the CRTC expects all ISPs to behave in a manner that is consistent with the principles of the Internet Code.

Just over one quarter of Canadians (28%) recall hearing about the Internet Code. However, of those who recall, most vaguely recall it (21%), while a few clearly recall it (7%). Among those who recall the Internet Code, most recall comes from television (33%), followed by ISPs (23%), or print media (21%).

CRTC

Canadians’ understanding of the mandate and role of the CRTC has remained stable over the past year. Thirty-five per cent consider themselves very well/well informed about the CRTC.

Canadians’ impressions of the CRTC are similar to 2020 and are more positive than in fall 2016 (35% net favourable vs. 29%). Given that impressions of the CRTC have remained steady, it follows that most Canadians say their impression of the CRTC has not changed. Few report an improved (7%) or worsened (5%) opinion, with most remaining the same (79%).

Strategic Implications

The results of this research suggest that the Wireless Code continues to have positive impacts on Canadians, and that changes to the Wireless Code in 2017 and 2019 have addressed a number of issues identified in previous research. It also provides information to be considered for future updates of the Wireless Code, the Television Service Provider Code, and the Internet Code.

  1. The majority of Canadians’ wireless plans includes data, with a small but increasing cohort now opting for unlimited data plans. Among Canadians with limited data plans, virtually all take steps to manage their data usage. This suggests that the Wireless Code is effectively supporting consumers in this area; however, greater attention may be warranted for demographic groups that experience more difficulty managing roaming charges and overage fees, including those whose primary spoken language is not an official language and those 18-54.
  2. Given the ongoing COVID-19 restrictions that began in March 2020, it is important to consider which factors may have been impacted by restrictions, rather than driven by changes to the Wireless Code. Among significant differences year over year, the following are suggested as potentially impacted by COVID-19:

    Thus, determining which fluctuations are maintained in 2022 will be an important step in analyzing the ongoing effectiveness of the Wireless Code.

  3. Trial periods and cancellation fees continue to be a source of confusion for many Canadians. This suggests that this is a key area for the Wireless Code to support consumers, particularly as Canadians are increasingly opting for tab plans or device financing plans that were starting to be offered by the large service providers in summer 2019
  4. Little has changed regarding awareness of the TVSP Code. Awareness continues to be low, but few are having difficulty understanding contracts or issues with service calls suggesting the low awareness may not be critical. Many Canadians continue to be unaware of the basic service package and as such, service providers should draw attention to this as it may be beneficial to Canadians.
  5. Awareness of the Internet Code is above awareness of the TVSP Code, likely due to increased media attention since it was introduced in 2019 and came into effect in 2020. However, understanding of what the Internet Code is meant to achieve is likely low, as most only vaguely recall hearing about it. As with the TVSP Code, encouraging service providers to draw attention to this may be beneficial to Canadians, particularly as rates of working from home have increased in light of COVID-19 and the measures put in place to combat it
  6. Canadians’ impressions of the CRTC remain positive; however, most continue to say they are not well informed about the role of the CRTC. This signals an opportunity to further educate consumers so that they understand their rights as consumers.

3. Wireless Code

3.1 Recall of the Wireless Code

The Wireless Code came into effect in 2013 and was reviewed in 2017. As a result, the Wireless Code now ensures that customers will be provided with unlocked devices, gives families/share plans more control over data overages, sets minimum usage limits for the trial period that correspond to at least half of the monthly usage limits of the customer’s plan, and clarifies that data is a key contract term that cannot be changed during the commitment period without the customer’s consent.

Awareness of the Wireless Code has remained steady since 2020, with half (50%) of Canadians saying they do not recall hearing anything about it.

As outlined in Table 4.1.b, gender plays a factor in recall of the Wireless Code, as awareness is higher among men than women (45% do not recall, vs. 54% respectively). As in previous years, age continues to play a factor in awareness of the Wireless Code, as recall is higher among middle-aged Canadians (35-54) than their younger (18-34) or older (55+) counterparts (clearly recall 30% vs. 10-25%). Additionally, university or college graduates are more likely to recall the Wireless Code than those who have a high school education or less (clearly recall 25-27% vs. 17% respectively).

Picture 3

Exhibit 3.1.a Recall of the Wireless Code

This horizontal bar graph shows to what extent respondents recall hearing or seeing anything about the Wireless Code. The 1561 respondents in the 2021 survey answered as follows:

Clearly recall, 23%

Vaguely recall, 25%

Do not recall, 50%

Don’t know, 2%

The 1510 respondents in the 2020 survey answered as follows:

Clearly recall, 24%

Vaguely recall, 23%

Do not recall, 49%

Don’t know, 4%

The 1524 respondents in the 2019 survey answered as follows:

Clearly recall, 28%

Vaguely recall, 25%

Do not recall, 44%

Don’t know, 4%

The 1345 respondents in the 2018 survey answered as follows:

Clearly recall, 24%

Vaguely recall, 23%

Do not recall, 50%

Don’t know, 2%

QWC1. In 2013 a Wireless Code was created to make wireless contracts clearer, limit early cancellation fees, and to contribute to a more competitive wireless marketplace. In 2017, the Code was updated to end unlocking fees. To what extent, if any would you say you recall hearing or seeing anything about this Code? Would you say you clearly recall, vaguely recall or do not recall?

Base: Total respondents 2021 (n=1,561); 2020 (n=1,510); 2019 (n=1,524); 2018 (n=1,345)

Table 3.1.b Recall of the Wireless Code by gender and age and education
Recall of the Wireless Code Total
(A)
Gender Age Education
Male
(B)
Female
(C)
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
High school (HS) or less
(S)
College
(T)
Univ. or more
(U)
Base = actual 1561 799 744 229 518 788 327 276 163 362 416 738
Do Not Recall 50 45 54B 54E 42 54E 48 51E 69DEGH 54 49 48
Clearly Recall 23 27C 20 22I 30FHI 20 25I 19I 10 17 27S 25S
Vaguely Recall 25 26 24 23 27I 25 26I 28I 16 24 22 27
Don’t know 2 2 2 1 2 2 1 1 5DEGH 2 * 2

QWC1. In 2013 a Wireless Code came into effect establishing guidelines for wireless service providers. The Code ensures that wireless consumers are empowered to make informed decisions and that there is a more competitive wireless marketplace. The Code was updated in 2017 to end unlocking fees and offer longer trial periods for new contracts. To what extent, if any would you say you recall hearing or seeing anything about this Code? Would you say you clearly recall, vaguely recall or do not recall?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

3.2 Wireless Data Usage

The percentage of Canadians choosing plans with data remains high and has increased slightly since 2020. Over eighty per cent of Canadians have wireless plans that include data (85%, vs. 83% in 2019 and 2020). Limited data plans continue to be the most common type of plan (65%), though there has been a positive trend in the number of Canadians with unlimited data plans (15%) and incidence is now almost double that of the rate in 2019 (+7%).

Picture 4

Exhibit 3.2.a. Data included in wireless plans over time and limited or unlimited plans

There are two graphs on this figure, the first titled “Data included in wireless plan” is a horizontal line graph showing data used in the wireless plan over time. The 1371 respondents in the 2021 survey answered as follows:

Yes, 85%

The 1306 respondents in the 2020 survey answered as follows:

Yes, 83%

The 1322 respondents in the 2019 survey answered as follows:

Yes, 83%

The 1111 respondents in the 2018 survey answered as follows:

Yes, 76%

1277 respondents in the fall 2016 survey answered as follows:

Yes, 72%

The 925 respondents in the spring 2016 survey answered as follows:

Yes, 73%

The 1005 respondents in the 2015 survey answered as follows:

Yes, 70%

The second graph titled “Unlimited or limited data” is a vertical bar graph showing the proportion of people with limited data and unlimited data in their wireless plan. The 1144 respondents who have data in their wireless plan in the 2021 survey answered as follows:

Limited data, 65%

Unlimited data, 15%

Unsure, 20%

The 1054 respondents who have data in their wireless plan in the 2020 survey answered as follows:

Limited data, 69%

Unlimited data, 13%

Unsure, 17%

The 1076 respondents who have data in their wireless plan in the 2019 survey answered as follows:

Limited data, 67%

Unlimited data, 8%

Unsure, 25%

QB2a. Which of the following are included in your wireless plan?

Base: Respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322)

QB4. Does your plan include unlimited or limited data?

Base: Respondents who have data included in the wireless plan, 2021 (n=1,144); 2020 (n=1,054); 2019 (n=1,076)

As outlined in Tables 4.2.b and 4.2.c, a variety of demographic factors continue to influence whether or not Canadians have wireless plans that include data:

Table 3.2.b. Data included in wireless plan by age and region
Data included in wireless plan Total
(A)
Age Region
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Atlantic
(J)
Quebec
(K)
Ontario
(L)
Prairies
(M)
B.C.
(N)
Terri-tories
(R)
Base=actual 1371 209 465 679 299 241 119 130 266 384 387 154 50
Yes 85 93 FGHI 90 FHI 75 87 HI 70 I 57 79 84 86 89 JR 89 J 76

QB2a. Which of the following are included in your wireless plan?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

Table 3.2.c. Data included in wireless plan by income
Data included in wireless plan Total
(A)
Income
Under $40K
(E)
$40K to under $60K (F) $60K to under $100K
(G)
$100K to under $150K (H) $150K +
(I)
Base=actual 1371 154 136 286 189 199
Yes 98 77 76 86 EF 93 EF 95 EFG

QB2a. Which of the following are included in your wireless plan?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.2.1 Activities to Manage or Limit Data Use

Consistent with previous years, the vast majority of Canadians who have data in their wireless plans try to manage or limit their data use (97%). The primary methods for doing this continues to be using Wi-Fi where available (94%), followed by reducing data when notified (63%), and/or using tools to monitor data usage (41%).

As outlined in Table 4.2.1.b, younger Canadians (18-54) are more likely to employ activities to manage or limit data usage than their older counterparts (55+) (99-100% vs. 82-96%). Those 75+ are least likely to employ activities to manage their data (82%). More specifically, they are less likely to switch to Wi-Fi when available (96-99% for 18-54 vs. 76-92% for 55+), reduce data usage when notified (67-72% for 18-54 vs. 45-61% among those 55-65, and 28% among those 75+), and monitor data usage with tools (45-51% for 18-54 vs. 29-37% for 55-64, and 5% for 75+).

As expected, those who have experienced bill shock in the past are more likely to reduce data usage when notified (72% vs. 60%). This is outlined in Table 4.2.1.b.

Picture 3

Exhibit 3.2.1.a. Activities to manage or limit data use

This horizontal bar graph shows the activities done to manage or limit data use.

The 966 respondents who have data included in their wireless plan in the 2021 survey answered as follows:

Use Wi-Fi when available instead of data, 94%

Reduce data use after getting a notification, 63%

Use tools to track data use, 41%

I do not limit my data use, 1%

Other, 0%

Don't use data/don't use much data, 1%

The 898 respondents who have data included in their wireless plan in the 2020 survey answered as follows:

Use Wi-Fi when available instead of data, 92%

Reduce data use after getting a notification, 68%

Use tools to track data use, 45%

I do not limit my data use, 2%

Other, 3%

Don't use data/don't use much data, 0%

The 971 respondents who have data included in their wireless plan in the 2019 survey answered as follows:

Use Wi-Fi when available instead of data, 92%

Reduce data use after getting a notification, 66%

Use tools to track data use, 47%

I do not limit my data use, 2%

Other, 1%

Don't use data/don't use much data, 1%

The 651 respondents who have data included in their wireless plan in the 2018 survey answered as follows:

Use Wi-Fi when available instead of data, 95%

Reduce data use after getting a notification, 74%

Use tools to track data use, 55%

I do not limit my data use, 2%

Other, 1%

Don't use data/don't use much data, 1%

The 831 respondents who have data included in their wireless plan in the fall 2016 survey answered as follows:

Use Wi-Fi when available instead of data, 83%

Reduce data use after getting a notification, 52%

Use tools to track data use, 36%

I do not limit my data use, 9%

Other, 1%

Don't use data/don't use much data, 1%

QB5a. [ASK If do not answer “Unlimited or None” to B4] Which of the following activities, if any, do you use to manage or limit your data use? Select all that apply.

Base: Respondents who have data included in the wireless plan, 2021 (n=966), 2020 (n=898), 2019 (n=971), 2018 (n=651), fall 2016 (n=831)

Table 3.2.1.b. Activities to manage to limit data use by age and past bill shock
Activities to manage to limit data use Total (A) Age Bill Shock
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Yes (P) No (Q)
Base=actual 966 153 356 445 222 151 60 159 796
ANY (NET) 97 100FHI 99FGHI 94 96I 95I 82 98 97
Use Wi-Fi 94 99FGHI 96FGHI 88 92I 88 76 94 94
Don’t use cellular data at all 1 * 1 1 2 * - 1 *
Turn off data when reached data limit/Automatically block data when reached limit 2 2 2 1 1 - - 1 2
Turn off data/Turn on airplane mode/Turn off phone 3 3 2 3 3 3 - 4 2
Avoid activities that use large amounts of cellular data (e.g. streaming video, games, etc.) 1 1 2 1 1 1 2 3 1
Monitor data usage using phone/Application on phone 42 51FGHI 47FGHI 30 37I 29I 5 45 42
Notifications when reached/close to data limit 1 4EF * * * - - - 2
Monitor data usage/Review bill * - * 1 1 2 - 1 *
Use another device (e.g. computer) to access Internet 2 * 3 3 2 3 2 2 2
Purchase more data - - - - - - - - -
Restrict social media (e.g. Facebook, etc.) * - * * 1 - - - *
Reduce your data use after you get a notification that you are nearing your limit 63 72FHI 67FHI 50 61HI 45 28 72Q 60
I do not limit my data use * * - 1 - 2 2 - 1
Other * * - * - 1 - 1 *
None 3 * 1 6DE 4E 5DE 18DEGH 2 3

QB5a. Which of the following activities, if any, do you use to manage or limit your data use? Select all that apply.

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%
- Denotes 0

3.2.2 Ease of Managing Data Use

Canadians are increasingly likely to find it easy to manage their data each month. More than four-in-five Canadians (85%) consider it easy (vs. 81% in 2020; 5, 6 or 7 on a scale of 1-7)

Picture 6

Exhibit 3.2.2.a. Level of difficulty managing data use each month among those with data

This horizontal bar graph shows the level of difficulty to manage data each month. The 1139 respondents who have data included in their wireless plan in the 2021 survey answered as follows:

Find it easy (5, 6 or 7), 85%

Find it difficult (1, 2 or 3), 6%

I don’t use my data, 2%

The 1039 respondents who have data included in their wireless plan in the 2020 survey answered as follows:

Find it easy (5, 6 or 7), 81%

Find it difficult (1, 2 or 3), 11%

I don’t use my data, 2%

The 1069 respondents who have data included in their wireless plan in the 2019 survey answered as follows:

Find it easy (5, 6 or 7), 77%

Find it difficult (1, 2 or 3), 13%

I don’t use my data, 1%

The 796 respondents who have data included in their wireless plan in the 2018 survey answered as follows:

Find it easy (5, 6 or 7), 77%

Find it difficult (1, 2 or 3), 13%

I don’t use my data, 1%

WC6. [ASK If answered “Data” to B2a and not code 3 (NO DATA) at B4]

How easy do you find it to manage the data used by yourself and/or your family each month?

Please use a 7-point scale where 1 means extremely difficult and 7 means extremely easy.

Base: Total respondents who have data included in their plan, 2021 (n=1,139), 2020 (n=1,039), 2019 (n=1,069), 2018 (n=792)

3.2.3 Data Overage Fees

Fewer Canadians are paying data overage fees compared to previous years. One-quarter (27%) have paid data overages in the past 12 months, compared to nearly half (41-49%) from 2018-2020. However, as noted previously, this may be a function of COVID-19 restrictions, as Canadians are more likely to be at home using their home Internet connection.

However, age differences in data overage fees continue to exist (see Table 4.2.3.b). Younger and middle-aged Canadians (18-54) remain more likely than their older (55+) counterparts to have paid data overage fees at least once in the past year (30% vs. 19-21% among those 55+). Given that younger Canadians are also more likely to manage their data, this could be a surprising finding or it could be the reason why they are taking a more active role in managing their data use.

Picture 7

Exhibit 3.2.3.a. Data overage fees paid in the past 12 months

This horizontal bar graph shows how often people paid data overage fees in the past 12 months. The 1139 respondents who have data include in their wireless plan in the 2021 survey answered as follows:

Never, 73%

1-2 times, 18%

3-6 times, 5%

7-9 times, 1%

10-12 times, 1%

The 1039 respondents who have data include in their wireless plan in the 2020 survey answered as follows:

Never, 59%

1-2 times, 24%

3-6 times, 10%

7-9 times, 2%

10-12 times, 3%

The 1069 respondents who have data include in their wireless plan in the 2019 survey answered as follows:

Never, 52%

1-2 times, 30%

3-6 times, 13%

7-9 times, 3%

10-12 times, 2%

The 796 respondents who have data include in their wireless plan in the 2018 survey answered as follows:

Never, 51%

1-2 times, 30%

3-6 times, 14%

7-9 times, 1%

10-12 times, 3%

The 831 respondents who have data include in their wireless plan in the fall 2016 survey answered as follows:

Never, 54%

1-2 times, 28%

3-6 times, 12%

7-9 times, 2%

10-12 times, 3%

QB8. In the past 12 months, how often have you paid data overage fees?

Base: Respondents who have data included in their plan, 2021 (n-1,139); 2020 (n=1,039), 2019 (n=1,069), 2018 (n=796), fall 2016 (n=831)

Table 3.2.3.b. Data overage fees paid in the past 12 months by age
Data overage fees paid in the past 12 months Total
(A)
Age
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Base=actual 1139 191 417 516 258 173 69
Never 73 70 70 80DE 79E 81DE 80
1-2 times 18 21F 21FG 13 14 14 10
3-6 times 5 8 5 4 5 2 4
7-9 times 1 1 1 * * - -
10-12 times 1 1 1 1 1 1 -
Don’t know 2 * 2 2 1 2 5D

QB8. In the past 12 months, how often have you paid data overage fees?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%
-Denotes 0

3.3 Bill Shock and Roaming Fees

3.3.1 Bill Shock

Incidence

Fewer Canadians are experiencing bill shock than in previous years (16% vs. 22% in 2020 and 25% in 2019), signalling a positive trend after changes were made to the Wireless Code in 2017. However, as noted these results will need to be re-examined in 2022 to determine if COVID-19 restrictions are a factor, as Canadians are more likely to be using their home Internet access and travelling less often.

Picture 8

Exhibit 3.3.1.a. Experienced bill shock

This line graph shows the proportion of people who experienced bill shock over time. The 1371 respondents in the 2021 survey answered as follows:

Yes, 16%

No, 83%

The 1306 respondents in the 2020 survey answered as follows:

Yes, 22%

No, 77%

The 1322 respondents in the 2019 survey answered as follows:

Yes, 25%

No, 74%

The 1111 respondents in the 2018 survey answered as follows:

Yes, 24%

No, 75%

The 1277 respondents in the fall 2016 survey answered as follows:

Yes, 21%

No, 77%

The 925 respondents in the spring 2016 survey answered as follows:

Yes, 24%

No, 75%

The 1005 respondents in the 2015 survey answered as follows:

Yes, 29%

No, 69%

The 1016 respondents in the 2014 survey answered as follows:

Yes, 28%

No, 71%

QB10/B6. During the last year, have you experienced ‘bill shock’, meaning a surprisingly high bill?

Base: Respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322), 2018 (n=1,111), fall 2016 (n=1,277), total respondents winter 2016 (n=925), 2015 (n=1,005), 2014 (n=1,016)

As in previous years, younger and middle-aged Canadians (18-54) continue to be more likely to experience bill shock than their older counterparts (18-20% vs. 10-13% among those 55+). Those with a university or college education are also less likely to experience bill shock than those with a high school education or less (14% vs. 22% respectively). This is outlined in Table 4.3.1.b.

Not unexpectedly, those who find it difficult to manage their data each month are more likely to experience bill shock than those who find it easy (38% vs. 14% respectively). This is outlined in Table 4.3.1.c.

Table 3.3.1.b. Experienced bill shock by age and education
Experienced Bill Shock Total
(A)
Age Education
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
HS or less
(S)
College
(T)
Univ. or more
(U)
Base = actual 1371 209 465 679 299 241 119 298 378 660
Yes 16 20FH 18FH 12 13 11 10 22TU 14 14
No 83 78 81 87DE 85 88DE 89 76 85S 84S
Don’t Know 1 2 1 1 2 1 1 2 1 1

QB10. During the last year, have you experienced ‘bill shock’, meaning a surprisingly high bill?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.
- Denotes 0

Table 3.3.1.c. Experienced bill shock by data management
Experienced Bill Shock Total (A) Manage Data
Easy (F) Difficult (G)
Base = actual 1371 958 77
Yes 16 14 38F
No 83 85G 62
Don’t Know 1 1 -

QB10. During the last year, have you experienced ‘bill shock’, meaning a surprisingly high bill?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.
- Denotes 0

Amount

The Wireless Code mandates that providers must suspend data overage charges once they exceed $50 unless an authorized user consents to paying additional fees. Despite this, Canadians continue to experience a range of unexpected charges, varying from less than $50 to over $1,000 per billing cycle. As in previous years, most of the unexpected charges continue to be less than $50 (30%) or between $50 and $100 (37%).

Picture 9

Exhibit 3.3.1.d. Amount of unexpected charges on bill among those who have experienced a “bill shock”

This horizontal bar graph shows the amount of unexpected charges on a bill among those who have experienced “bill shock”. The 201 respondents who have experienced bill shock in the 2021 survey answered as follows:

Less than $50 more than usual monthly bill, 30%

$50-$100, 37%

$101-$250, 19%

$251-$500, 8%

$501-$1000, 0%

Greater than $1000, 2%

The 261 respondents who have experienced bill shock in the 2020 survey answered as follows:

Less than $50 more than usual monthly bill, 27%

$50-$100, 36%

$101-$250, 19%

$251-$500, 9%

$501-$1000, 1%

Greater than $1000, 1%

The 320 respondents who have experienced bill shock in the 2019 survey answered as follows:

Less than $50 more than usual monthly bill, 26%

$50-$100, 38%

$101-$250, 18%

$251-$500, 7%

$501-$1000, 3%

Greater than $1000, 2%

The 211 respondents who have experienced bill shock in the 2018 survey answered as follows:

Less than $50 more than usual monthly bill, 21%

$50-$100, 40%

$101-$250, 23%

$251-$500, 9%

$501-$1000, 5%

Greater than $1000, 1%

The 250 respondents who have experienced bill shock in the 2016 survey answered as follows:

Less than $50 more than usual monthly bill, 29%

$50-$100, 35%

$101-$250, 16%

$251-$500, 9%

$501-$1000, 5%

Greater than $1000, 2%

Q10b. What was the amount of the unexpected charges on your bill?

Base: Respondents who have experienced a “bill shock”, 2021 (n=201); 2020 (n=261); 2019 (n=320), 2018 (n=211); Fall 2016 (n=285)

Reason

Data overage fees continue to be the primary stated reason for bill shock (41%), though this has decreased since 2020 (50%). Long distance fees have increased as a stated reason (16% vs. 7% in 2020) while international roaming fees have decreased (7% vs. 17%). However, it is possible this trend reflects the impact of COVID-19 restrictions, are Canadians are less likely to travel and may be more likely to spend time connecting with others via phone. Complete details can be found in Exhibit 4.3.1.e below.

Picture 10

Exhibit 3.3.1.e. Main reason for bill shock

This horizontal bar graph shows the main reasons why people experience bill shock. The 201 respondents who experienced bill shock in the 2021 survey answered as follows:

Data overage fees, 41%

International travel, 7%

Long distance fees, 16%

Billing issues/errors/mistakes, 4%

Unexpected set-up fee or service charge, 4%

Unexpected fees, 8%

Domestic travel, 7%

Difficulties managing use of family/shared plans, 2%

Not given the plan/deal promised, 4%

Call minute overage fees, 2%

Text overage fees, less than 3%

Other, 11%

The 261 respondents who experienced bill shock in the 2020 survey answered as follows:

Data overage fees, 50%

International travel, 17%

Long distance fees, 7%

Billing issues/errors/mistakes, 7%

Unexpected set-up fee or service charge, 7%

Unexpected fees, 4%

Domestic travel, 4%

Difficulties managing use of family/shared plans, 4%

Not given the plan/deal promised, 3%

Call minute overage fees, 3%

Text overage fees, less than 1%

Other, 4%

The 320 respondents who experienced bill shock in the 2019 survey answered as follows:

Data overage fees, 56%

International travel, 12%

Long distance fees, 9%

Billing issues/errors/mistakes, 6%

Not given the plan/deal promised, 4%

Unexpected fees, 4%

Domestic travel, 4%

Call minute overage fees, 2%

Difficulties managing use of family/shared plans, 2%

Unexpected set-up fee or service charge, 2%

Text overage fees, less than 1%

Other, 3%

The 211 respondents who experienced bill shock in the 2018 survey answered as follows:

Data overage fees, 43%

International travel, 19%

Long distance fees, 14%

Call minute overage fees, 5%

Billing issues/errors/mistakes, 5%

Difficulties managing use of family/shared plans, 5%

Domestic travel, 4%

Not given the plan/deal promised, 4%

Other, 3%

Unexpected fees, 4%

Unexpected set-up fee or service charge, 1%

Text overage fees, less than 1%

The 250 respondents who experienced bill shock in the 2016 survey answered as follows:

Data overage fees, 48%

International travel, 17%

Long distance fees, 9%

Call minute overage fees, 14%

Billing issues/errors/mistakes, 8%

Difficulties managing use of family/shared plans, 4%

Domestic travel, 8%

Not given the plan/deal promised, 1%

Other, 2%

Unexpected fees, 6%

Unexpected set-up fee or service charge, 3%

Text overage fees, 4%

QB10a/B6a. What was the main reason for the ‘bill shock’ you experienced?

Base: Those who experienced ‘bill shock’, 2021 (n=201); 2020 (n=261); 2019 (n=320), 2018 (n=211), fall 2016 (n=250), winter 2016 (n=208), 2015 (n=289), 2014 (n=282)

3.3.2 Roaming Fees

The Wireless Code requires service providers to notify customers when they are roaming and to cap data roaming fees at $100 per billing cycle unless the customer expressly consents to pay additional charges.

Most Canadians feel they are able to manage their roaming charges while travelling and little has changed since 2016. More than half of Canadians (51%) continue to find it easy to manage roaming fees (5, 6 or 7 on a scale of 1-7) while 15 per cent Canadians find it difficult (1, 2 or 3 on a scale of 1-7).

As outlined in Table 4.3.2.b, those whose first language is not an official language are more likely to report difficultly managing roaming charges than those whose first language is French or English (24% vs. 11-15%; 1, 2 or 3 on a scale of 1-7).

Picture 11

Exhibit 3.3.2.a. Level of difficulty managing roaming charges when travelling

This horizontal bar graph shows the proportion of people who find it easy or who find it difficult to manage roaming charges when travelling. The 1371 respondents in the 2021 survey answered as follows:

Find it easy (5, 6 or 7), 51%

Find it difficult (1, 2 or 3), 15%

The 1306 respondents in the 2020 survey answered as follows:

Find it easy (5, 6 or 7), 51%

Find it difficult (1, 2 or 3), 19%

The 1322 respondents in the 2019 survey answered as follows:

Find it easy (5, 6 or 7), 53%

Find it difficult (1, 2 or 3), 16%

The 1111 respondents in the 2018 survey answered as follows:

Find it easy (5, 6 or 7), 52%

Find it difficult (1, 2 or 3), 17%

The 1277 respondents in the fall 2016 survey answered as follows:

Find it easy (5, 6 or 7), 53%

Find it difficult (1, 2 or 3), 17%

QB9. If you use your plan while travelling, you may be charged roaming fees. How easy do you find it to manage your roaming charges when you are travelling? Please use a 7-point scale where 1 means extremely difficult and 7 means extremely easy.

Base: Respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322), 2018 (n=1,111); fall 2016 (n=1,277)

Unsurprisingly, those who have made a complaint (31%) are more likely to find it difficult to manage roaming charges than those who have not (12%), as are those who have experienced bill shock compared to those who have not (33% vs. 11%).

Table 3.3.2.b. Level of difficulty managing roaming charges by language
Level of difficulty managing roaming charges when travelling Language
Eng
(B)
Fr
(C)
Other
(D)
Base = actual 960 254 157
Find it easy (5,6,7) 53D 52D 37
Find it difficult (1, 2, 3) 15 11 24BC

QB9. If you use your plan while travelling, you may be charged roaming fees. How easy do you find it to manage your roaming charges when you are travelling?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.4 Contract Clarity

3.4.1 Understanding of Contract

The Wireless Code includes several rules related to contract clarity, including requiring service providers to give customers a critical information summary that highlights the most important terms of their contract.

Canadians’ understanding of their contracts has increased over the past year (+5%), with the majority (62%) continuing to find their wireless contract clear and easy to understand (5, 6 or 7 on a scale of 1-7). As outlined in Table 4.4.1.b., those who have experienced bill shock in the past year are much more likely to state they find their contract difficult to understand (32% vs. 15%; 1,2 or 3 on a scale of 1-7).

Picture 12

Exhibit 3.4.1.a. Level of ease of understanding wireless contract

This horizontal bar graph shows the level of ease of understanding wireless their wireless contract.

The 1371 respondents in the 2021 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 62%

Find it unclear and difficult to understand (1, 2 or 3), 18%

Do not have a contract, 4%

Never read the agreement, 2%

The 1306 respondents in the 2020 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 57%

Find it unclear and difficult to understand (1, 2 or 3), 23%

Do not have a contract, 4%

Never read the agreement, 4%

The 1322 respondents in the 2019 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 58%

Find it unclear and difficult to understand (1, 2 or 3), 20%

Do not have a contract, 4%

Never read the agreement, 3%

The 1111 respondents in the 2018 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 61%

Find it unclear and difficult to understand (1, 2 or 3), 17%

Do not have a contract, 5%

Never read the agreement, 5%

WC10. Do you find your contract clear and easy to understand? Please use a 7-point scale where 1 means extremely unclear and difficult to understand and 7 means extremely clear and easy to understand.

Base: Total respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322), 2018 (n=1,111)

Table 3.4.1.b. Level of ease of understanding wireless contract by bill shock
Level of ease of understanding wireless contract Total (A) Bill Shock
Yes (P) No (Q)
Base=actual 1371 201 1153
Find it easy (5, 6 or 7) 62 46 65P
Find it difficult (1, 2 or 3) 18 32Q 15

WC10. Do you find your contract clear and easy to understand? Please use a 7-point scale where 1 means extremely unclear and difficult to understand and 7 means extremely clear and easy to understand.

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.4.2 Trial Period

Since 2013, the Wireless Code has required service providers to include a trial period for new contracts. During the trial period, wireless contract holders can cancel their contract without penalty. The trial period must be a minimum of 15 days' service and as of December 1, 2017, it must permit the customer to use up to half the voice, text, and data usage amounts included in their monthly plan.

Little has changed over the past year regarding how clear Canadians found the explanation of the trial period when they took out their wireless contract. Slightly more found it unclear (36%; 1, 2 or 3 on a scale of 1-7) than clear (34%; 5, 6 or 7 on a scale of 1-7). A minority continues to state they have not read their contract (2%) or they do not have a contract (4%) or trial period (6%).

As outlined in Table 4.4.2.b, younger Canadians (18-54) are more likely to find the explanation of the trial period unclear (41-39% vs. 23-30% among those 55+). As with other aspects related to the ease of managing and understanding plans, Canadians who experienced bill shock are more likely to have found the explanation of the trial period unclear (53% vs. 33%), as are those who have filed a complaint in the past 12 months (54% vs. 32%). This may signal that general confusion continues to exist among some Canadians related to both setting up and later managing their contracts.

Picture 13

Exhibit 3.4.2.a. Ease of understanding explanation of the trial period

This horizontal bar graph shows the proportion of people who find it clear or who find it unclear to understand the explanation of the trail period. The 1371 respondents in the 2021 survey answered as follows:

Find it clear (5, 6 or 7), 34%

Find it unclear (1, 2 or 3), 36%

Do not have a contract, 4%

Never read the agreement, 2%

Did not have a trial period, 6%

The 1306 respondents in the 2020 survey answered as follows:

Find it clear (5, 6 or 7), 35%

Find it unclear (1, 2 or 3), 41%

Do not have a contract, 4%

Never read the agreement, 1%

Did not have a trial period, 4%

The 1322 respondents in the 2019 survey answered as follows:

Find it clear (5, 6 or 7), 32%

Find it unclear (1, 2 or 3), 40%

Do not have a contract, 4%

Never read the agreement, 2%

Did not have a trial period, 5%

The 1111 respondents in the 2018 survey answered as follows:

Find it clear (5, 6 or 7), 36%

Find it unclear (1, 2 or 3), 34%

Do not have a contract, 4%

Never read the agreement, 2%

Did not have a trial period, 4%

WC8. The Code requires service providers to include a trial period for new contracts that include a device. During the trial period, you can cancel your contract without penalty. This trial period now has to be half of a month of service and include half the service included in your monthly plan.

How clearly did your service provider explain the trial period to you?

Please use a 7-point scale where 1 means extremely unclear and 7 means extremely clear.

Base: Total respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322), 2018 (n=1,111)

*Denotes less than 1%

Table 3.4.2.b. Ease of understanding explanation of the trial period by age, bill shock and complaint
Explanation of trial period Total
(A)
Age Complaints Bill Shock
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Made one
(V)
Did not make one
(W)
Yes
(P)
No
(Q)
Base=actual 1371 209 465 679 299 241 119 203 1160 201 1153
Find it clear (5, 6 or 7) 34 33 32 36 37 38 31 22 36 V 24 36 P
Find it unclear (1, 2 or 3) 36 41FGHI 39FGHI 28 30 28 23 54 W 32 53 Q 33
Do not have a contract 4 2 3 5 4 2 12DEGH 3 4 3 4
Never read the agreement 2 3 2 2 1 3 2 2 2 3 2
Did not have a trial period 6 4 4 9E 8 8 11DE 5 7 5 7
Don't Know 12 9 12 15 13 14 18D 7 13V 5 13P

WC8. The Code requires service providers to include a trial period for new contracts that include a device. During the trial period, you can cancel your contract without penalty. This trial period now has to be half of a month of service and include half the service included in your monthly plan.

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%
-Denotes 0

3.4.3 Cancellation Fees

The Wireless Code includes several rules on cancellation fees, establishing formulas for calculating the maximum cancellation fee that a service provider may charge, requiring disclosure of any fees in the contract and critical information summary, and limiting cancellation fees to two years.

Most service providers require customers to pay a cancellation fee if they cancel their contracts before the agreed upon end date. This needs to be carefully explained to the consumer for them to be fully aware of the implications of early cancellation. Consistent with 2020, half (51%) of Canadians who have wireless plans find the explanation to be clear, while close to one quarter find it unclear (26%; rated 1, 2 or 3 on a scale from 1-7). Given that this has not changed over the past four years, this signals a need for service providers to provide greater clarity around cancellation fees, or that current contracts may continue be difficult for many consumers to understand.

Picture 38

Exhibit 3.4.3.a. Clear explanation of early cancellation of contract

This horizontal bar graph shows the proportion of people who find it clear or who find it unclear to understand the explanation of the fee for early cancellation of a contract. The 1371 respondents in the 2021 survey answered as follows:

Find it clear (5, 6 or 7), 51%

Find it unclear (1, 2 or 3), 26%

Do not have a contract, 5%

Never read the agreement, 2%

The 1306 respondents in the 2020 survey answered as follows:

Find it clear (5, 6 or 7), 49%

Find it unclear (1, 2 or 3), 30%

Do not have a contract, 5%

Never read the agreement, 1%

The 1322 respondents in the 2019 survey answered as follows:

Find it clear (5, 6 or 7), 50%

Find it unclear (1, 2 or 3), 30%

Do not have a contract, 5%

Never read the agreement, 1%

The 1111 respondents in the 2018 survey answered as follows:

Find it clear (5, 6 or 7), 50%

Find it unclear (1, 2 or 3), 26%

Do not have a contract, 5%

Never read the agreement, 2%

WC9. When you signed your contract or accepted your service agreement, how clearly did your service provider explain any fees that would apply if you cancel your contract or agreement early? Please use a 7-point scale where 1 means extremely unclear and 7 means extremely clear.

Base: Total respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322), 2018 (n=1,111)

3.5 Change

3.5.1 Changes to Contract

The Wireless Code prevents service providers from making changes to the key terms of postpaid contracts without the customer’s express consent and requires providers to notify customers prior to making changes to non-key terms.

A small but significant portion of Canadians state that changes to wireless services were made without expressly making them aware of the new terms and conditions (15%), which has remained steady over the previous three years (12-16%).

In-line with previous years, changes to wireless services without expressly making the consumer aware of the new terms and conditions is reported more often by those who have made a complaint in the last 12 months (26% vs. 12%), as well as by those who report bill shock (27% vs. 12%). This suggests that a common factor may underlie these issues, such as unexpected service changes or an unclear contract. This is outlined in Table 4.5.1.b.

Picture 14

Exhibit 3.5.1.a. Changes to contract without disclosure of changes in terms and conditions

This pie graph shows if respondents became aware that their service provider changed their plan terms and conditions without disclosure. The 1371 respondents in the 2021 survey answered as follows:

Yes, 15%

No, 83%

Don’t know, 3%

The 1306 respondents in the 2020 survey answered as follows:

Yes, 13%

No, 85%

Don’t know, 2%

The 1322 respondents in the 2019 survey answered as follows:

Yes, 16%

No, 81%

Don’t know, 3%

The 1111 respondents in the 2018 survey answered as follows:

Yes, 12%

No, 85%

Don’t know, 3%

WC11. Have you ever become aware that your service provider changed your plan without expressly making you aware of how the terms and conditions had changed?

Base: Total respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322), 2018 (n=1,111)

Table 3.5.1.b. Changes to contract without disclosure of changes in terms and conditions by bill shock and complaints
Changes to contract without disclosure of changes in terms and conditions Total
(A)
Complaints Bill Shock
Made one
(V)
Did not make one
(W)
Yes
(P)
No
(Q)
Base=actual 1371 203 1160 201 1153
Yes 15 26W 12 27Q 12
No 83 70 85V 68 86P
Don’t know 3 3 3 5 2

WC11. Have you ever become aware that your service provider changed your plan without expressly making you aware of how the terms and conditions had changed?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.5.2 Changing Service Providers

When the Wireless Code was created in 2013, it prevented service providers from charging early cancellation fees after a period of 2 years, in the interest of making it easier for consumers to switch providers to take advantage of competitive offers.

The number of Canadians who have changed their service provider remains steady at 20 per cent. As in previous years, the most common reasons stated for changing providers include being offered a better deal (53%), no longer being satisfied with a service provider (24%) and/or needing an upgrade (7%). Full details are outlined in Exhibit 4.5.2.a.

Picture 15

Exhibit 3.5.2.a. Switching wireless service providers and reasons for change

There are two graphs on this figure, the first titled “Have you changed wireless service providers in the last two years?” is a vertical bar graph showing the proportion of people who have changed their service provider and those who have not. The 1371 respondents in the 2020 survey answered as follows:

Yes, 20%

No, 79%

Don’t know, 0%

The 1306 respondents in the 2020 survey answered as follows:

Yes, 20%

No, 79%

Don’t know, 1%

The 1322 respondents in the 2019 survey answered as follows:

Yes, 18%

No, 81%

Don’t know, 1%

The 1111 respondents in the 2018 survey answered as follows:

Yes, 16%

No, 84%

Don’t know, less than 1%

The second graph, titled “Reasons for changing wireless service providers” is also a vertical bar graph showing the extent to which each reason was applicable to the respondents. The 254 respondents in the 2021 survey who did change service providers in the last two years answered as follows:

Offered a better deal with a different provider, 53%

You were no longer satisfied with your service provider, 24%

Needed a new phone or to upgrade phone, 7%

Your contract had ended, 5%

Don’t know, 0%

The 233 respondents in the 2020 survey who did change service providers in the last two years answered as follows:

Offered a better deal with a different provider, 58%

You were no longer satisfied with your service provider, 37%

Needed a new phone or to upgrade phone, 9%

Your contract had ended, 6%

Don’t know, 3%

The 231 respondents in the 2019 survey who did change service providers in the last two years answered as follows:

Offered a better deal with a different provider, 45%

You were no longer satisfied with your service provider, 14%

Needed a new phone or to upgrade phone, 9%

Your contract had ended, 4%

Don’t know, 1%

The 152 respondents in the 2018 survey who did change service providers in the last two years answered as follows:

Offered a better deal with a different provider, 49%

You were no longer satisfied with your service provider, 19%

Needed a new phone or to upgrade phone, 13%

Your contract had ended, 3%

Don’t know, less than 1%

WC16. Have you changed wireless service providers in the last two years?

Base: Total respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (n=1,322), 2018 (n=1,111)

WC12. [If answered “Yes” to WC16] Why did you change service provider?

Base: Total respondents who changed their service provider in P2Y, 2021 (n=254); 2020 (n=233), 2019 (n=231), 2018 (n=152)

The vast majority (88%) say they were easily able to navigate the change process (5, 6 or 7 on a scale of 1-7). This reflects a significant increase over the previous three years (79-83% in 2018 – 2020).

Among the seven per cent of Canadians who found the process difficult (rated 1, 2 or 3 on a scale from 1-7); the high cost of ending their contract (29%), technical issues (19%), or difficulty retaining a phone number (10%) continued to be the main reasons for difficulties.

Picture 39

Exhibit 3.5.2.b. Ease of switching wireless service providers and reasons for difficulty

There are two graphs on this figure, the first titled “How easy or difficult it was to switch service providers” is a vertical bar graph showing the proportion of people who found it easy and those who found it difficult. The 254 respondents in the 2021 survey who changed service providers in the last two years answered as follows:

Find it easy (5, 6 or 7), 88%

Find it difficult, (1, 2 or 3), 7%

The 233 respondents in the 2020 survey who changed service providers in the last two years answered as follows:

Find it easy (5, 6 or 7), 82%

Find it difficult, (1, 2 or 3), 14%

The 231 respondents in the 2019 survey who changed service providers in the last two years answered as follows:

Find it easy (5, 6 or 7), 83%

Find it difficult, (1, 2 or 3), 11%

The 152 respondents in the 2018 survey who changed service providers in the last two years answered as follows:

Find it easy (5, 6 or 7), 79%

Find id difficult, (1, 2 or 3), 13%

The second graph, titled “Reasons for a difficult switch” is also a vertical bar graph showing the extent to which each reason was applicable to the respondents. The 23 respondents in the 2021 survey who found it difficult to switch answered as follows:

Technical issues, 19%

High cost of ending contract, 29%

Difficulty retaining phone number, 10%

Could not get the phone you wanted, 0%

Don’t know, 0%

The 29 respondents in the 2020 survey who found it difficult to switch answered as follows:

Technical issues, 23%

High cost of ending contract, 30%

Difficulty retaining phone number, 17%

Could not get the phone you wanted, 5%

Don’t know, 4%

The 24 respondents in the 2019 survey who found it difficult to switch answered as follows:

Technical issues, 16%

High cost of ending contract, 32%

Difficulty retaining phone number, 9%

Could not get the phone you wanted, 6%

Don’t know, 5%

The 19 respondents in the 2018 survey who found it difficult to switch answered as follows:

Technical issues, 49%

High cost of ending contract, 14%

Difficulty retaining phone number, 8%

Could not get the phone you wanted, less than 1%

Don’t know, less than 1%

WC13. [If answered “Yes” to WC16] How easy or difficult was it to switch service providers? Please use a 7-point scale where 1 means extremely difficult and 7 means extremely easy.

Base: Total respondents who changed their service provider in P2Y, 2021 (n=254); 2020 (n=233), 2019 (n=231), 2018 (n=152)

WC14. [If answered 1,2 OR 3 at WC13] Was there a reason why switching providers was difficult for you?

Base: Total respondents who find it difficult to switch, 2021 (n=23)**; 2020 (n=29)**; 2019 (n=24)**, 2018 (n=19)**

** Very Low Base < 30

3.6 Complaints

3.6.1 Complaints in the Last 12 Months

Incidence

The incidence of Canadians who report having made complaints about their wireless services has remained stable, in-line with 2016 to 2020 results (16% vs. 17-21%) and continues to remain significantly lower than in 2014 (26%).

Not unexpectedly, those who find managing data difficult are still more likely to have made a complaint over the past year (32% vs. 14%); see Table 4.6.1.b. Those who are enrolled in family plans are also more likely to have made a complaint than those with individual plans (20% vs. 14% respectively).

Picture 16

Exhibit 3.6.1.a. Wireless service complaint made in the past 12 months

This line graph shows the proportion of people who have made a wireless service complaint in the past 12 months over time. The 1306 respondents in the 2021 survey answered as follows:

Yes, 16%

No, 84%

The 1306 respondents in the 2020 survey answered as follows:

Yes, 17%

No, 82%

The 1322 respondents in the 2019 survey answered as follows:

Yes, 20%

No, 80%

The 1111 respondents in the 2018 survey answered as follows:

Yes, 18%

No, 82%

The 1277 respondents in the fall 2016 survey answered as follows:

Yes, 17%

No, 83%

The 925 respondents in the spring 2016 survey answered as follows:

Yes, 21%

No, 78%

The 1005 respondents in the 2015 survey answered as follows:

Yes, 23%

No, 77%

The 1016 respondents in the 2014 survey answered as follows:

Yes, 26%

No, 74%

QB11a/QB11/QB4 Have you made a complaint about your wireless services in the past 12 months?

Base: Respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306); 2019 (1,322), 2018 (n=1,111), Fall 2016 (n=1,277), Winter 2016 (n=925), 2015 (n=1,005), 2014 (n=1,016)

Table 3.6.1.b. Wireless service complaint made in the past 12 months by plan and data management
Wireless Service Complaint Made Total
(A)
Plan Manage Data
Family
(J)
Individual
(K)
Easy
(F)
Difficult
(G)
Base=actual 1371 426 925 958 77
Yes 16 20K 14 14 32F
No 84 79 85J 85G 68
Don’t know 1 1 * 1 -

QB11a. Have you made a complaint about your wireless services in the past 12 months?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%
- Denotes 0

Reasons for complaints

There have been a number of shifts in the reasons behind complaints over the past year. Inadequate quality of service is now the top stated reason (29% in 2021 vs. 22% in 2020). Complaints regarding incorrect charges have decreased (20% in 2021 vs. 35% in 2020). However, as mentioned previously, COVID-19 restrictions are likely a factor in data overage charges, as Canadians have greater access to their home Internet access or alternative devices at home. Complete details can be found in Exhibit 4.6.1.c below.

Picture 17

Exhibit 3.6.1.c. Reason for complaints

This horizontal bar graph shows the reasons for respondents complaining in the past 12 months. This horizontal bar graph shows the reasons for respondents complaining in the past 12 months. The 203 respondents in the 2021 survey answered as follows:

Incorrect charges on bill, 20%

Data charges, 23%

Inadequate quality of service, 29%

Misleading contract information, 6%

Misleading or aggressive sales practices, 2%

Problems with phone, 2%

High prices, 9%

Roaming charges, 5%

Unexpected fees, 5%

Poor communication/confusing plan, 2%

Payment/billing issues, 2%

Other, 16%

Don’t know, 1%

The 222 respondents in the 2020 survey answered as follows:

Incorrect charges on bill, 35%

Data charges, 27%

Inadequate quality of service, 22%

Misleading contract information, 19%

Misleading or aggressive sales practices, 4%

Problems with phone, 3%

High prices, 1%

Roaming charges, 0%

Unexpected fees, 0%

Poor communication/confusing plan, 0%

Payment/billing issues, 0%

Other, 6%

Don’t know, 3%

The 255 respondents in the 2019 survey answered as follows:

Data charges, 27%

Incorrect charges on bill, 26%

Inadequate quality of service, 17%

Roaming charges, 11%

Misleading contract information, 8%

High prices, 8%

Unexpected fees, 7%

Problems with phone, 6%

Poor communication/confusing plan, 3%

Misleading or aggressive sales practices, 2%

Payment/billing issues, 2%

Other, 12%

Don’t know, 2%

The 183 respondents in the 2018 survey answered as follows:

Data charges, 29%

Incorrect charges on bill, 17%

Inadequate quality of service, 16%

Roaming charges, 13%

Misleading contract information, 12%

High prices, 12%

Unexpected fees, 5%

Problems with phone, 1%

Poor communication/confusing plan, 4%

Misleading or aggressive sales practices, N/A

Payment/billing issues, N/A

Other, 14%

Don’t know, 6%

B11b. [ASK If answered “Yes” to B11a] What was your complaint about?

Base: Total respondents who made a complaint about the wireless services in the P12M, 2021 (n=203); 2020 (n=222); 2019 (n=255), 2018 (n=183)

Complaint Issued to Service Provider

The CCTS is mandated to review complaints from customers who are unsatisfied with how their complaint was addressed by their service provider.

Consistent with previous years, more than nine-in-ten Canadians who have made a complaint made it solely to their service provider (93%), while 4% made the complaint to both their provider and the CCTS. Almost no Canadians reported solely escalating complaints to the CCTS ( <1%), signalling that they understand the process involves contacting their provider first.

Picture 18

Exhibit 3.6.1.e. Complaints to wireless service provider

This horizontal bar graph shows the breakdown of who those people that have made a wireless complaint complained to. The 203 respondents who made a complaint in the 2021 survey answered as follows:

Your wireless service provider, 93%

CCTS, 0%

Both, 4%

The 222 respondents who made a complaint in the 2020 survey answered as follows:

Your wireless service provider, 93%

CCTS, 3%

Both, 2%

The 255 respondents who made a complaint in the 2019 survey answered as follows:

Your wireless service provider, 95%

CCTS, 3%

Both, 2%

The 183 respondents who made a complaint in the 2018 survey answered as follows:

Your wireless service provider, 92%

CCTS, 5%

Both, 5%

WC7. [ASK If answered “Yes” to B11a] Who did you complain to? Was it your service provider, the Commission for Complaints for Telecom-television Services, also known as the CCTS, or both?

Base: Total respondents who made a complaint about the wireless services in the P12M, 2021 (n=203); 2020 (n=222); 2019 (n=255), 2018 (n=183)

* Low Base < 100

3.7 Canadian’s Wireless Plans

3.7.1 Type of Plan

The majority of Canadians continue to purchase post-paid services in 2020 (90%). Pre-paid services are in-line with 2020 levels (9% vs 10%) but continue to be below 2015 levels (-4%). Complete details can be found Exhibit 4.7.1.a below.

As outlined in Table 4.7.1.b., older seniors (75+) are more likely to be enrolled in a prepaid plan (20% vs. 6-11% among those under 75).

Picture 19

Exhibit 3.7.1.a. Type of service plan

This line graph shows the proportion of people who have a postpaid or a prepaid service plan over time. The 1371 respondents in the 2021 survey answered as follows:

Postpaid, 90%

Prepaid, 9%

The 1306 respondents in the 2020 survey answered as follows:

Postpaid, 89%

Prepaid, 10%

The 1322 respondents in the 2019 survey answered as follows:

Postpaid, 90%

Prepaid, 8%

The 1111 respondents in the 2018 survey answered as follows:

Postpaid, 88%

Prepaid, 12%

The 1277 respondents in the fall 2016 survey answered as follows:

Postpaid, 83%

Prepaid, 16%

The 925 respondents in the spring 2016 survey answered as follows:

Postpaid, 88%

Prepaid, 11%

The 1005 respondents in the 2015 survey answered as follows:

Postpaid, 85%

Prepaid, 13%

QB1c. And is it a monthly plan, or a prepaid or pay-as-you-go plan?

Base: Total respondents who own a cell-phone, 2021 (n-1,371); 2020 (n=1,306), 2019 (n=1,322), 2018 (n=1,111), fall 2016 (n=1,277)

Exhibit 3.7.1.b. Type of service plan by age
Type of service plan Total
(A)
Age
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Base=actual 1371 209 465 679 299 241 119
Monthly/post-paid (paying after) 90 87I 92FI 88 92I 89I 78
Prepaid/pay-as-you-go (paying before) 9 11 6 10E 7 10 20DEGH
Other - - - - - - -
Don’t know 1 2 1 1 1 1 2

QB1c. And is it a monthly plan, or a prepaid or pay-as-you-go plan?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.
- Denotes 0

Type of Plan

While the majority of Canadians still use an individual plan (68%), family plans continue to see increased use over 2015 (31% vs. 25%) but have remained fairly stable since 2018 – yearly details can be found in Exhibit 4.7.1.c.

Picture 20

Exhibit 3.7.1.c. Individual or family/shared plan

This line graph shows the proportion of people who have an individual plan or a family/shared plan over time. The 1371 respondents in the 2021 survey answered as follows:

Individual plan, 68%

Family/shared plan, 31%

The 1306 respondents in the 2020 survey answered as follows:

Individual plan, 65%

Family/shared plan, 33%

The 1322 respondents in the 2019 survey answered as follows:

Individual plan, 67%

Family/shared plan, 32%

The 1111 respondents in the 2018 survey answered as follows:

Individual plan, 64%

Family/shared plan, 34%

The 1277 respondents in the fall 2016 survey answered as follows:

Individual plan, 69%

Family/shared plan, 30%

The 925 respondents in the spring 2016 survey answered as follows:

Individual plan, 68%

Family/shared plan, 30%

The 1005 respondents in the 2015 survey answered as follows:

Individual plan, 73%

Family/shared plan, 25%

Individual/Family Shared Plan

QB1a. Is it an individual plan or a family or shared plan?

Base: Respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306), 2019 (n=1,322), 2018 (n=1,111), fall 2016 (n=1,277)

Promotion through Employer or Association

Only a small number of Canadians (7%) have a wireless plan that is part of a promotion through their employer or an association they belong to, which has remained relatively stable from year to year. Full details can be found in Exhibit 4.7.1.d below.

Picture 21

Exhibit 3.7.1.d. Promotion through employer or association

This line graph shows the proportion of people who have a plan that is part of a promotion through their employer over time. The 1371 respondents in the 2021 survey answered as follows:

Yes, 7%

No, 93%

The 1306 respondents in the 2020 survey answered as follows:

Yes, 8%

No, 90%

The 1322 respondents in the 2019 survey answered as follows:

Yes, 6%

No, 93%

The 1111 respondents in the 2018 survey answered as follows:

Yes, 7%

No, 91%

The 1277 respondents in the fall 2016 survey answered as follows:

Yes, 6%

No, 93%

The 925 respondents in the spring 2016 survey answered as follows:

Yes, 7%

No, 93%

The 1005 respondents in the 2015 survey answered as follows:

Yes, 5%

No, 94%

QB1d. Is your plan part of a promotion through your employer or an association you belong to, sometimes also called an employee purchase plan?

Base: Respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306), 2019 (n=1,322), 2018 (n=1,111), fall 2016 (n=1,277)

3.7.2 Plan Inclusions

Minutes, Texts and Data

The majority of wireless plans continue to include text messaging (94%). The number of wireless plans with data (85%) has overtaken the number of plans with calling minutes (83%) for the first time.

Picture 22

Exhibit 3.7.2.a. Service features

This line graph shows the proportion of people who have data, calling minutes and text messaging included in their wireless plan over time. The 1371 respondents in the 2021 survey answered as follows:

Data, 83%

Calling minutes, 85%

Text messaging, 94%

The 1306 respondents in the 2020 survey answered as follows:

Data, 83%

Calling minutes, 86%

Text messaging, 93%

The 1322 respondents in the 2019 survey answered as follows:

Data, 83%

Calling minutes, 84%

Text messaging, 94%

The 1111 respondents in the 2018 survey answered as follows:

Data, 76%

Calling minutes, 84%

Text messaging, 90%

The 1277 respondents in the fall 2016 survey answered as follows:

Data, 72%

Calling minutes, 88%

Text messaging, 90%

The 925 respondents in the spring 2016 survey answered as follows:

Data, 73%

Calling minutes, 87%

Text messaging, 91%

The 1005 respondents in the 2015 survey answered as follows:

Data, 70%

Calling minutes, 87%

Text messaging, 90%

QB2a. Which of the following are included in your wireless plan?

Base: Respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306), 2019 (n=1,322), 2018 (n=1,111), Fall 2016 (n=1,277), Spring 2016 (n=925), 2015 (n=1,005)

3.7.3 Devices

Phone included or Bring Your Own Device (BYOD)

BYOD rates have increased slightly over the past two years (39%; +5% vs. 2019).

As outlined in Table 4.7.3.b., older Canadians (75+) are most likely to bring their own device (56% vs. 35-41% among those under 75). Canadians who have individual and/or prepaid plans are also more likely to BYOD (43% vs 31%), as are those who have a pre-paid plan (71% vs. 36% among those with a monthly plan).

Picture 23

Exhibit 3.7.3.a. Phone included with contract

This bar graph shows the proportion of people who have opted for a contract where the device was bought new from the wireless provider, BYOD, the device was sold at discount, bought phone as part of the contract or don’t know if there was a phone included in the contract. The 1371 respondents who own a cell phone in the 2020 survey answered as follows:

Bought a new phone from wireless provider, 58%

BYOD, 39%

Don’t know, 3%

The 1306 respondents who own a cell phone in the 2020 survey answered as follows:

Bought a new phone from wireless provider, 61%

BYOD, 36%

Don’t know, 3%

The 1322 respondents who own a cell phone in the 2019 survey answered as follows:

Bought a new phone from wireless provider, 63%

BYOD, 34%

Don’t know, 3%

WC4. And does your plan include a phone that was sold to you at a reduced price as part of your contract or did you bring your own device also known as a BYOD plan?

Base: Total respondents who own a cell-phone, 2021 (n=1,371); 2020 (n=1,306), 2019 (n=1,322)

Table 3.7.3.b. Phone included with contract by age, plan sharing and plan type
Phone included with contract Total
(A)
Age Plan Wireless Plans
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Family
(J)
Individual
(K)
Monthly
(L)
Pre-paid
(M)
Base=actual 1371 209 465 679 299 241 119 426 925 1234 119
Buy a new phone from your wireless provider 58 60I 63FI 52 56I 56I 39 65K 55 62M 26
Bring your own device 39 39 35 44E 41 41 56DEGH 31 43J 36 71L
Don’t know 3 1 2 4D 4 3 5D 3 2 2 3

WC4. When you signed up for your latest wireless plan, did you bring your own device, or did you buy a new phone from your wireless provider?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

Among those who purchased a new phone, few pay full price (9%). Compared to the previous year, more Canadians are starting a tab balance to purchase a new phone (51%; +10%). A tab balance involves the purchase of a phone at a reduced upfront cost, with the leftover cost added to an individual’s monthly bill to pay down this balance. Fewer (31%) are being given a discount on their phone versus 2020 (-6%).

As noted in Table 4.7.3.d, tab balances continue to be more prevalent among younger Canadians (18-54; 51-56%) than older Canadians (55+; 32-49%). Those 75+ are more likely to pay full price than those 18-74 (28% vs. 5-11%).

Picture 24

Exhibit 3.7.3.c. Type of new phone purchase

This horizontal bar graph shows the type of new phone purchased among those who purchased a new phone through their wireless provider. The 801 respondents who purchased a new phone through their wireless provider in the 2021 survey answered as follows:

Get a discount on their phone, 31%

Start a tab balance, 51%

Pay your wireless provider full price, 9%

Don’t know, 9%

The 801 respondents who purchased a new phone through their wireless provider in the 2020 survey answered as follows:

Get a discount on their phone, 37%

Start a tab balance, 41%

Pay your wireless provider full price, 13%

Don’t know, 9%

The 840 respondents who purchased a new phone through their wireless provider in the 2019 survey answered as follows:

Get a discount on their phone, 42%

Start a tab balance, 38%

Pay your wireless provider full price, 11%

Don’t know, 9%

WC4a. [IF QWC4 is Buy a new phone from your wireless provider] Did you:

Base: Total respondents who own a cell-phone, 2021 (n=801); 2020 (n=801), 2019 (n=840)

Table 3.7.3.d. Type of new phone purchase by age
Promotion through employer or association Total
(A)
Age
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Base=actual 801 128 295 366 171 138 49
Get a discount on your phone 31 32 33 29 32 30 19
Start a tab balance 51 56I 51I 46 49 47 32
Pay your wireless provider full price for our phone 9 5 10 11 9 6 28DEGH
Don’t know 9 7 6 15E 10 17DE 21DE

WC4a. [IF QWC4 is Buy a new phone from your wireless provider] Did you:

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.8 Television Service Provider Code

3.8.1 Recall of Television Service Provider Code

In September 2017, the Television Service Provider (TVSP) Code came into effect establishing guidelines for television service providers. The TVSP Code ensures that television consumers are empowered to make informed decisions and that there is a more competitive television marketplace. Despite having been introduced more than three years ago, awareness remains low and has declined since the TVSP Code was initially introduced. In 2021, few (11%) clearly recall the TVSP Code while most do not recall it at all (60%). This is likely a function of the reduced media attention on the TVSP Code as time goes on.

Picture 25

Exhibit 3.8.1.a. Recall of TV Service Provider Code

This horizontal graph shows the proportion of people who can clearly recall, vaguely recall, not recall or don’t know if they can recall hearing or seeing anything about the TV Service Provider Code. The 1102 respondents who subscribe to a TV service in the 2021 survey answered as follows:

Clearly recall, 11%

Vaguely recall, 26%

Do not recall, 60%

Don’t know, 2%

The 1060 respondents who subscribe to a TV service in the 2020 survey answered as follows:

Clearly recall, 13%

Vaguely recall, 24%

Do not recall, 60%

Don’t know, 4%

The 1060 respondents who subscribe to a TV service in the 2020 survey answered as follows:

Clearly recall, 13%

Vaguely recall, 24%

Do not recall, 60%

Don’t know, 4%

The 1107 respondents who subscribe to a TV service in the 2019 survey answered as follows:

Clearly recall, 17%

Vaguely recall, 24%

Do not recall, 56%

Don’t know, 3%

The 1096 respondents who subscribe to a TV service in the 2018 survey answered as follows:

Clearly recall, 16%

Vaguely recall, 25%

Do not recall, 56%

Don’t know, 3%

TVSP1. In September 2017, a Television Service Provider Code came into effect establishing guidelines for television service providers. The Code ensures that television consumers are empowered to make informed decisions and that there is a more competitive wireless marketplace. To what extent, if any would you say you recall hearing or seeing anything about this Code? Would you say you clearly recall, vaguely recall or do not recall?

Base: Total respondents who subscribe to a TV service, 2021 (n=1,102); 2020 (n=1,060), 2019 (n=1,107), 2018 (n=1,096),

As outlined in Table 4.8.1.b, demographics continue to play a role in recall of the TVSP Code, as Canadians aged 18-34 are still less likely to be aware of the TVSP Code (73% do not recall vs. 52-65% among those 35+), as are those with no tertiary education (70% vs. 56-59%). Those whose primary language is not an official language are also more likely to not recall the TVSP Code (79% vs. 58-59% among English or French speakers).

Table 3.8.1.b. Recall of TV Service Provider Code by age, education and language
Type of new phone purchase Total
(A)
Age Education Language
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
HS or less
(S)
College
(T)
Univ. or more
(U)
Eng
(B)
Fr
(C)
Other
(D)
Base=actual 1102 97 342 646 264 231 135 245 306 522 746 248 108
Do not recall 60 73EFGH 59 56 54 52 65H 70TU 56 59 59 58 79BC
Vaguely Recall 26 20 27 29 30 32 25 22 28 28 27D 31D 12
Clearly Recall 11 7 11 13 14I 14I 6 6 14S 12S 13 8 8
Don’t Know 2 * 3 3 2 2 4 3 2 2 2 3 1

TVSP1. In September 2017, a Television Service Provider Code came into effect establishing guidelines for television service providers. The Code ensures that television consumers are empowered to make informed decisions and that there is a more competitive wireless marketplace. To what extent, if any would you say you recall hearing or seeing anything about this Code? Would you say you clearly recall, vaguely recall or do not recall?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

3.8.2 Clarity of TV Contracts

Clarity of contracts has remained consistent over the last three years. Over half of Canadians are continuing to report they find their TV contracts clear and easy to understand (59%; rated 5, 6 or 7 on a scale from 1-7) and only a small portion (20%; rated 1, 2 or 3 on a scale from 1-7) are finding contracts difficult to understand.

Picture 26

Exhibit 3.8.2.a. Clarity of TV contracts

This horizontal bar graph shows the proportion of people who find their TV contracts clear and easy to understand, find it unclear and difficult to understand, don’t have a contract or who have never read their agreement. The 1102 respondents who subscribe to a TV service in the 2021 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 59%

Find it unclear and difficult to understand (1, 2 or 3), 20%

Do not have a contract, 4%

Never read their agreement, 2%

The 1060 respondents who subscribe to a TV service in the 2020 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 55%

Find it unclear and difficult to understand (1, 2 or 3), 21%

Do not have a contract, 4%

Never read their agreement, 4%

The 1107 respondents who subscribe to a TV service in the 2019 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 54%

Find it unclear and difficult to understand (1, 2 or 3), 23%

Do not have a contract, 4%

Never read their agreement, 2%

The 1096 respondents who subscribe to a TV service in the 2018 survey answered as follows:

Find it clear and easy to understand (5, 6 or 7), 57%

Find it unclear and difficult to understand (1, 2 or 3), 23%

Do not have a contract, 2%

Never read their agreement, 2%

TVSP2. To what extent do you find your TV contract clear and easy to understand? Please use a 7-point scale where 1 means extremely unclear and difficult to understand and 7 means extremely clear and easy to understand.

Base: Total respondents who subscribe to a TV service, 2021 (n=1,102); 2020 (n=1,060); 2019 (n=1,107), 2018 (n=1,096)

3.8.3 Awareness of Basic Service Package

The TVSP Code requires television service providers to ensure that customers are aware of the availability, price and content of their entry-level service offering (i.e., basic service package). Reports of being aware of the basic service package have remained steady since 2018, with just over half of TV service subscribers reporting they were informed (55%) while close to one-third (30%) do not believe they were informed of the basic service package. Service providers are required to inform new and old clients about the basic service, regardless of when their contracts were signed which suggests that consumer are still not being actively directed to the information on the basic service package.

Notably, as outlined in Table 4.8.3.b., those in the territories are less likely to say they were made aware of the basic service package (24% vs. 47-64% among other regions).

Picture 27

Exhibit 3.8.3.a. Awareness of basic service package

This bar graph shows the proportion of people who were informed of the basic service package offered by their TV service provider. The 1102 respondents who subscribe to a TV service in the 2021 survey answered as follows:

Yes, 55%

No, 30%

Don’t know, 15%

The 1060 respondents who subscribe to a TV service in the 2020 survey answered as follows:

Yes, 50%

No, 36%

Don’t know, 14%

The 1107 respondents who subscribe to a TV service in the 2019 survey answered as follows:

Yes, 52%

No, 31%

Don’t know, 16%

The 1096 respondents who subscribe to a TV service in the 2018 survey answered as follows:

Yes, 54%

No, 33%

Don’t know, 13%

TVSP4. The TVSP Code requires television service providers to ensure that customers are aware of the availability, price and content of their entry-level service offering, also known as the basic service package. Has your service provider informed you about their entry-level offering? This may have been by email, on the phone or via your monthly billing?

Base: Total respondents who subscribe to a TV service, 2021 (n=1,102); 2020 (n=1,060), 2019 (n=1,107), 2018 (n=1,096)

Table 3.8.3.b. Awareness of basic service package by region
Awareness of basic service package Total
(A)
Region
Atlantic
(J)
Quebec
(K)
Ontario
(L)
Prairies
(M)
B.C.
(N)
Territories
(R)
Base=actual 1102 99 258 290 296 122 37
Yes 55 47R 62JMR 55R 51R 60R 24
No 30 45KLMN 24 30 33K 24 59KLMMN
Don't Know 15 7 14 16 16 16 17

TVSP4. The TVSP Code requires television service providers to ensure that customers are aware of the availability, price and content of their entry-level service offering, also known as the basic service package. Has your service provider informed you about their entry-level offering? This may have been by email, on the phone or via your monthly billing?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.8.4 Service calls

The TVSP Code requires television service providers to provide customers with a timeframe for when a service call to a residence will begin, explain potential charges associated with the service call, and explain how they may cancel or reschedule the service call. This requirement continues to work well, as few Canadians report problems related to service calls (13%).

As in 2020, some regional differences exist regarding service call related problems. Those living outside Atlantic Canada or Quebec were more likely to have experienced problems (14-22% vs. 5-8%). Those whose primary language is not an official language were also more likely to have experienced problems (27% vs. 6-14%).

Complete details can be found in Table 4.8.4.b below.

Picture 28

Exhibit 3.8.4.a. Service calls

This bar graph shows the proportion of people who have experienced problems related to TV service calls. The 1060 respondents who subscribe to a TV service in the 2021 survey answered as follows:

Yes, 13%

No, 84%

Don’t know, 3%

The 1060 respondents who subscribe to a TV service in the 2020 survey answered as follows:

Yes, 14%

No, 82%

Don’t know, 4%

The 1107 respondents who subscribe to a TV service in the 2019 survey answered as follows:

Yes, 14%

No, 82%

Don’t know, 4%

The 1096 respondents who subscribe to a TV service in the 2018 survey answered as follows:

Yes, 14%

No, 84%

Don’t know, 2%

TVSP3. The TVSP Code requires television service providers to provide a customer with a timeframe for when a service call to a residence will begin, explain potential charges associated with the service call, and explain how you may cancel or reschedule the service call. Have you experienced problems related to service calls?

Base: Total respondents who subscribe to a TV service, 2021 (n=1,102); 2020 (n=1,060), 2019 (n=1,107), 2018 (n=1,096)

Table 3.8.4.b. Service calls by region and language
Experienced issues related to service calls Total
(A)
Region Language
Atlantic
(J)
Quebec
(K)
Ontario
(L)
Prairies
(M)
B.C.
(N)
Terri-tories
(R)
Eng
(B)
Fr
(C)
Other
(D)
Base=actual 1102 99 258 290 296 122 37 746 248 108
Yes 14 5 8 16JK 14J 22JK 9 14C 6 27BC
No 84 93LMN 87N 82 84N 74 87 84D 90D 68
Don't Know 3 2 5 2 2 3 4 2 4 5

TVSP3. The TVSP Code requires television service providers to provide a customer with a timeframe for when a service call to a residence will begin, explain potential charges associated with the service call, and explain how you may cancel or reschedule the service call. Have you experienced problems related to service calls?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.8.5 Changes in Price

Service providers can’t change the price of a TV channel or package of channels without informing their customers. When asked if their service provider had changed the price of their channels or packages without informing them, most Canadians continue to say they have not experienced an uninformed price change (76%). However, a small but significant minority (16%) continue to report uninformed price changes continue to occur.

Picture 29

Exhibit 3.8.5.a. Changes in price

This bar graph shows the proportion of people that have experienced changes in the price of TV channels or packages without being informed in advance. The 1102 respondents who subscribe to a TV service in the 2021 survey answered as follows:

Yes, 16%

No, 76%

Don’t know, 8%

The 1060 respondents who subscribe to a TV service in the 2020 survey answered as follows:

Yes, 16%

No, 76%

Don’t know, 8%

The 1107 respondents who subscribe to a TV service in the 2019 survey answered as follows:

Yes, 19%

No, 71%

Don’t know, 10%

The 1096 respondents who subscribe to a TV service in the 2018 survey answered as follows:

Yes, 17%

No, 76%

Don’t know, 7%

TVSP5. In the past twelve months, has your TV service provider changed the price of a TV channel or package of channels without informing you in advance?

Base: Total respondents who subscribe to a TV service, 2021 (n=1,102); 2020 (n=1,060), 2019 (n=1,107), 2018 (n=1,096)

3.8.6 Complaints

The number of Canadians who have made a complaint about their TV services in the past 12 months has remained steady over the past year (22%).

Picture 30

Exhibit 3.8.6.a. Complaints

This horizontal bar graph shows the proportion of people who have made a complaint about their TV services in the last 12 months. The 1102 respondents who subscribe to a TV service in the 2021 survey answered as follows:

Yes, 22%

No, 77%

Don’t know, 1%

The 1060 respondents who subscribe to a TV service in the 2020 survey answered as follows:

Yes, 23%

No, 74%

Don’t know, 3%

The 1107 respondents who subscribe to a TV service in the 2019 survey answered as follows:

Yes, 23%

No, 75%

Don’t know, 2%

The 1096 respondents who subscribe to a TV service in the 2018 survey answered as follows:

Yes, 27%

No, 70%

Don’t know, 3%

TVSP6. Have you made a complaint about your TV services within the last 12 months?

Base: Total respondents who subscribe to a TV service, 2021 (n=1,102); 2020 (n=1,060), 2019 (n=1,107), 2018 (n=1,096)

3.9 Internet Code

3.9.1 Recall of Internet Code

The Internet Code is administered by the CCTS and applies to the largest national and regional Internet Services Providers (ISP), though the CRTC expects all ISPs to behave in a manner that is consistent with all the principles set out in the Internet Code. The Internet Code makes it easier for Canadians to understand their Internet service contracts, aims to prevent bill shock from overage fees and rate increases, and makes it easier for Canadians to switch ISPs. The Internet Code, among other things, ensures that customers will benefit from increased clarity in their interactions with ISPs; from clearer prices, including for bundled services, promotions, and time-limited discounts; and from increased clarity around service calls, service interruptions, security deposits, and disconnections.

Close to one-in-three (30%) recall hearing about the Internet Code. Of those who recall the Internet Code, most vaguely recall it (21%), while a few clearly recall it (7%).

As outlined in Table 4.9.1.b., those who live in the Territories are less likely to recall the Internet Code (53% vs. 66-76% in other regions). Those whose primary language is not an official language are also less likely to recall the Internet Code (82% do not recall vs. 64-69% among those whose first language is French or English).

Picture 32

Exhibit 3.9.1.a. Recall of Internet Code

This horizontal bar graph shows the proportion of people who recall hearing or seeing anything about the Internet Code. The 1156 respondents in the 2021 survey answered as follows:

Clearly recall, 7%

Vaguely recall, 21%

Do not recall, 70%

Don’t know, 1%

QIC1. In 2019, the CRTC created an Internet Code to make it easier to understand Internet service contracts. The code also aims to better protect Canadians against bill shock and to offer subscribers greater flexibility in their choice of Internet service providers. To what extent, if any, would you say you recall hearing or seeing anything about the Internet Code? Would you say you clearly recall, vaguely recall or do not recall?

Base: Total respondents, 2021 (n=1,561)

Table 3.9.1.b. Recall of Internet Code by region and language
Recall of Internet Service Code Total
(A)
Region Language
Atlantic
(J)
Quebec
(K)
Ontario
(L)
Prairies
(M)
B.C.
(N)
Terri-tories
(R)
Eng
(B)
Fr
(C)
Other
(D)
Base=actual 1561 148 307 431 443 181 51 1074 294 193
Clearly Recall 7 6 5 7 8 8 7 8 5 4
Vaguely Recall 21 16 24 20 21 20 32J 21D 27D 10
Do not recall 70 76KR 66 72R 69R 70R 53 69 64 82BC
Don't Know 3 1 5M 2 1 1 8LM 2 4 4

QIC1. In 2019, the CRTC created an Internet Code to make it easier to understand Internet service contracts. The code also aims to better protect Canadians against bill shock and to offer subscribers greater flexibility in their choice of Internet service providers. To what extent, if any, would you say you recall hearing or seeing anything about the Internet Code? Would you say you clearly recall, vaguely recall or do not recall?

3.9.2 Recall of Internet Code (source)

Among those who recall the Internet Code, most recall comes from television (33%), followed by ISPs (23%), or print media (21%). Full details can be found in Exhibit 3.9.2.a. below:

Picture 34

Exhibit 3.9.2.a. Where recalled seeing or hearing about Internet Code

This horizontal bar graph shows where people recall hearing or seeing anything about the Internet Code. The 447 respondents who were aware of the Internet Code in the 2021 survey answered as follows:

Radio, 19%

Television, 33%

Print, 21%

Twitter, 5%

Facebook, 11%

From your Internet service provider, 23%

Don’t know, 17%

IC2. [If answered “Clearly Recall” or “Vaguely Recall” to IC1] Where do you recall hearing or seeing anything about the Internet Service Code? (READ LIST AND CHOOSE ALL THAT APPLY)?

Base: Total respondents, 2021 (n=447)

3.10 CRTC

3.10.1 Canadians’ Understanding of the CRTC Mandate

Canadians’ understanding of the mandate and role of the CRTC has remained stable over the past year. Thirty-five per cent (35%) consider themselves very well/well informed about the CRTC.

A number of demographic factors play a role in how informed one considers themselves to be about the CRTC:

Complete details can be found in Tables 4.10.1.b and 4.10.1.c below.

Picture 35

Exhibit 3.10.1.a. Level of informed with the mandate and role of the CRTC

This bar graph shows the proportion of people who are very well informed, well informed, not very well informed and not informed of the mandate and role of the CRTC. The 1561 respondents in the 2021 survey answered as follows:

Very well informed, 6%

Well informed, 29%

Not very well informed, 38%

Not informed, 26%

The 1510 respondents in the 2020 survey answered as follows:

Very well informed, 9%

Well informed, 28%

Not very well informed, 34%

Not informed, 26%

The 1524 respondents in the 2019 survey answered as follows:

Very well informed, 8%

Well informed, 28%

Not very well informed, 36%

Not informed, 26%

The 1345 respondents in the 2018 survey answered as follows:

Very well informed, 6%

Well informed, 23%

Not very well informed, 41%

Not informed, 28%

The 1483 respondents in the Fall 2016 survey answered as follows:

Very well informed, 7%

Well informed, 26%

Not very well informed, 37%

Not informed, 29%

The 1284 respondents in the 2014 survey answered as follows:

Very well informed, 6%

Well informed, 32%

Not very well informed, 40%

Not informed, 19%

informed with the mandate and role of the CRTC

C1. Overall, how informed are you about the mandate and role of the CRTC?

Base: Total respondents, 2021 (n=1,561); 2020 (n=1,510), 2019 (n=1,524), 2018 (n=1,345), fall 2016 (n=1,483), 2014 (n=1,289)

Table 3.10.1.b. Level of informed with the mandate and role of the CRTC by gender, age and region
Level of informed with the mandate and role of the CRTC Total
(A)
Gender Age Region
Male
(B)
Female
(C)
18-34
(D)
35-54
(E)
55+
(F)
55-64
(G)
65-74
(H)
75+
(I)
Atlantic
(J)
Quebec
(K)
Ontario
(L)
Prairies
(M)
B.C.
(N)
Terri-tories
(R)
Base=actual 1561 799 744 229 518 788 327 276 163 148 307 431 443 181 51
Informed (4 and 3) 35 39C 30 23 41DI 38D 43DI 39DI 29 32 38 32 32 38 51JLM
Uninformed (2 and 1) 63 60 66B 76EFGH 57 59 55 58 68EG 68R 60R 67R 65R 60R 31

QC1. Overall, how informed are you about the mandate and role of the CRTC?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

Table 3.10.1.c. Level of informed with the mandate and role of the CRTC by language and education
Level of informed with the mandate and role of the CRTC Total
(A)
Language Education
Eng
(B)
Fr
(C)
Other
(D)
HS or less
(S)
College
(T)
Univ. or more
(U)
Base=actual 1561 1074 294 193 362 416 738
Informed (4 and 3) 35 35D 42D 19 28 36S 37S
Uninformed (2 and 1) 63 62 57 78BC 70TU 61 61

QC1. Overall, how informed are you about the mandate and role of the CRTC?

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

3.10.2 Impression of the CRTC

Canadians’ impressions of the CRTC have remained steady since 2019, and remain more positive than in Fall 2016 (35% vs. 29%; rated 4 or 5 on a 1-5 scale).

Picture 36

Exhibit 3.10.2.a. Impression of the CRTC

This line graph shows the proportion of people who have a favourable, neutral or unfavourable impression of the CRTC. The 1561 respondents in the 2021 survey answered as follows:

Net favourable, 35%

Neutral, 39%

Net unfavourable, 17%

The 1510 respondents in the 2020 survey answered as follows:

Net favourable, 33%

Neutral, 37%

Net unfavourable, 16%

The 1524 respondents in the 2019 survey answered as follows:

Net favourable, 34%

Neutral, 35%

Net unfavourable, 16%

The 1345 respondents in the 2018 survey answered as follows:

Net favourable, 31%

Neutral, 42%

Net unfavourable, 15%

The 1483 respondents in the fall 2016 survey answered as follows:

Net favourable, 29%

Neutral, 43%

Net unfavourable, 12%

The 1289 respondents in the 2014 survey answered as follows:

Net favourable, 34%

Neutral, 38%

Net unfavourable, 16

The respondents in the 2013 survey answered as follows:

Net favourable, 37%

Neutral, 42%

Net unfavourable, 16%

The respondents in the 2008 survey answered as follows:

Net favourable, 30%

Neutral, 47%

Net unfavourable, 13%

*Note: base sizes are unknown for the 2013 and 2008 survey.

QC2. What is your impression of the CRTC?

Base: Total respondents, 2021 (n=1,561); 2020 (n=1,510), 2019 (n=1,524), 2018 (n=1,345), Fall 2016 (n=1,483), 2014 (n=1,289)

Given that impressions of the CRTC have remained steady, it follows that most Canadians say their impression of the CRTC has not changed. Few report an improved (7%) or worsened (5%) opinion, with most remaining the same (79%).

Picture 37

Exhibit 3.10.2.b. Impression of the CRTC over time

This line graph shows the proportion of people whose impression of the CRTC improved, remained about the same or declined over time. The 1561 respondents in the 2021 survey answered as follows:

Improved, 5%

Remained about the same, 79%

Declined, 7%

The 1510 respondents in the 2020 survey answered as follows:

Improved, 7%

Remained about the same, 74%

Declined, 5%

The 1524 respondents in the 2019 survey answered as follows:

Improved, 8%

Remained about the same, 72%

Declined, 7%

The 1345 respondents in the 2018 survey answered as follows:

Improved, 9%

Remained about the same, 75%

Declined, 5%

The 1483 respondents in the fall 2016 survey answered as follows:

Improved, 9%

Remained about the same, 71%

Declined, 5%

The 1289 respondents in the 2014 survey answered as follows:

Improved, 11%

Remained about the same, 75%

Declined, 4%

The respondents in the 2008 survey answered as follows:

Net favourable, 4%

Neutral, 83%

Net unfavourable, 4%

*Note: base sizes are unknown for the 2008 survey.

QC3. Over the past year, would you say your impression of the CRTC has:

Base: Total respondents, 2021 (n=1,561); 2020 (n=1,510), 2019 (n=1,524), 2018 (n=1,345), Fall 2016 (n=1,483), 2014 (n=1,289)

Appendix A: Methodology

4.1 Methodological Overview

Survey Administration

A telephone survey was conducted among 1,561 Canadians age 18 years and older; 1,387 who have their own wireless plan and 174 with those who do not have their own wireless plan. Included in this sample were Canadians who reside in cell-phone only households (n=526). This sample also included Canadians that are under contract with TV service providers (n=1,042).

Interviews were conducted using a combination of random digit dialling (RDD) for the landline sample frame and pre-screened cell-phone only households (CPO) sample. Since this survey included pre-screened sample it is considered a non-probability sample and as such margin of error does not apply and conclusions from these results cannot be generalized to any population.

A pre-test consisting of 10 completed English interviews and 10 completed French interviews was undertaken on January 11, 2021. No changes were made after the pre-test and as such the data were included in the final data set. The survey was in field from January 20th – January 31, 2021.

To allow for regional analyses, regional quotas were also set as follows:

Table 4.1.1.a: Survey Quotas
Region Wireless Quota Completions
Territories With wireless 50 50
Without wireless 0 0
British Columbia With wireless 150 150
Without wireless 30 31
Alberta With wireless 125 128
Without wireless 20 20
Manitoba With wireless 125 125
Without wireless 20 20
Saskatchewan With wireless 125 125
Without wireless 20 21
Ontario With wireless 350 350
Without wireless 50 50
Quebec With wireless 250 251
Without wireless 40 40
Atlantic With wireless 125 128
Without wireless 20 20

Survey data were weighted using the 2016 Census statistics with regard to region, age, gender and language. Further details about the methodology follow.

Questionnaire

This is a tracking survey and the overall objectives have not changed, although some questions were removed or added to the survey since the fall 2016 wave, and questions related to the Internet Code were added in 2021. CRTC provided Kantar with both English and French versions of the survey. The survey took approximately 15 minutes to complete.

Pre-test

A pre-test was undertaken on January 11, 2021, obtaining 10 English and 10 French completed interviews. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, minimal changes were required for the survey and as such the results of the 20 completes were included in the final data set.

Sample Design and Selection

A regionally stratified sample was drawn to achieve completions among Canadians who have a wireless plan that is not paid for by their employer and those who do not have any wireless plan. The sample was regionally stratified to ensure regional quotas were met.

A landline sample was provided by an internal random number generator that randomizes the last four digits of the phone number based on known area code/exchange combinations. Landline respondents were screened to ensure they qualified for the study. The person answering the phone was selected for the study if they were 18 years of age or older. Regional quotas were assigned by those with and without personal wireless plans.

Survey Administration

The telephone survey was conducted using computer assisted telephone interviewing (CATI) technology. CATI ensures the interview flows as it should with pre-programmed skip patterns. It also controls responses to ensure appropriate ranges and data validity. Sample is imported directly into the survey to ensure accurate recording of sample variables such as region. The system also controls automated scheduling and call-backs to ensure all appointments are adhered to.

Surveys were conducted in English or French as chosen by the respondent. Interviewing was conducted by fully trained interviewers and supervisors. A minimum of five per cent of all interviews were independently monitored and validated in real time.

All participants were informed of the general purpose of the research, they were informed of the sponsor and the supplier and that all of their responses would be confidential.

Margin of Errors

Since this survey included pre-screened sample it is considered a non-probabilistic sample and as such margin of error does not apply and conclusions from these results cannot be generalized to any population.

Weighting

Data were weighted by region, age, gender and language using 2016 Census Data.

Table 4.1.1.b. 2016 Census Data by Region, Age, Gender
Region Age Gender Population (N) Population (%)
Atlantic   18-34 Male 222,130 0.79
Female 223,220 0.79
35-54 Male 307,195 1.09
Female 328,985 1.17
55+ Male 392,955 1.40
Female 441,700 1.57
Quebec 18-34 Male 848,250 3.02
Female 842,360 3.00
35-54 Male 1,098,175 3.90
Female 1,097,760 3.90
55+ Male 1,259,920 4.48
Female 1,434,415 5.10
Ontario 18-34 Male 1,488,215 5.29
Female 1,483,160 5.27
35-54 Male 1,791,645 6.37
Female 1,916,435 6.81
55+ Male 1,904,450 6.77
Female 2,182,830 7.76
Prairies 18-34 Male 782,730 2.78
Female 762,790 2.71
35-54 Male 874,845 3.11
Female 870,205 3.09
55+ Male 803,335 2.86
Female 877,060 3.12
BC & Territories 18-34 Male 524,675 1.87
Female 517,040 1.84
35-54 Male 627,710 2.23
Female 668,600 2.38
55+ Male 734,570 2.61
Female 815,140 2.90
Total     28,122,500 100.00

Table 4.1.1.c. 2016 Census Data by Language
Language Population (N) Population (%)
English 16,032,637 57.01
French 5,908,537 21.01
Other 6,181,326 21.98
Total 34,766,911 100.00

Response Rate

A total of 116,827 Canadian phone numbers were dialled, of which n=1524 completed the survey. The overall response rate achieved for the study was 2.79%. The following table outlines the sample disposition and response rate as per the MRIA guidelines.

Table 4.1.1.d: Response Rate Calculation
Total Cell-phone Only (Prescreened) Landline (Random Digit Dialling)
Total Numbers Attempted 126725 966 125759
Invalid 36404 7 36397
Not in Service 33122 7 33115
Fax/modem 2657 0 2657
Business/non-residential 625 0 625
Unresolved (U) 82850 145 82705
Busy 3866 3 3863
No answer 51952 119 51833
Answering machine 27032 23 27009
Unresolved (IS) 5653 204 5449
Language problem/illness, incapable 315 9 306
Selected respondent not available 267 25 242
Refusal 4727 119 4608
Qualified respondent break-off 344 51 293
In-scope - Responding units (R) 1818 610 1208
Quota Full 192 48 144
Other disqualify - No Device not paid by employer (NWT/NU/YK only) 1 1
Other disqualify - Occupation 64 36 28
Completed interviews 1561 526 1035
Response Rate = R/(U+IS+R)  2.0% 63.6% 1.4%

Non-response Bias

The response rate for this survey was 2.0%. In order to maximize response, the following procedures are undertaken:

Tabulated Data

Detailed tables are included under separate cover.

Appendix B: Survey Instrument

Background Information for the Interviewers

The Wireless Code came into effect in 2013 and was updated in 2017.

The TV Service Provider Code came into effect in 2017.

The Internet Code came into effect in January 31 2020.

Section A: Introduction and Screening

Hello/Bonjour. The Canadian Radio-television and Telecommunications Commission (CRTC), is conducting a survey among Canadian 18+ to understand their attitudes and opinions on communication issues. Would you prefer that I continue in English or French? Préférez-vous continuer en français ou en anglais? My name is from Kantar, the company commissioned to conduct this survey. The survey will take approximately 15 minutes. If you have any questions regarding the survey, I can provide you with contact details of someone at the CRTC.

Your participation in this survey is voluntary and confidential. Your responses will be kept anonymous and the information provided will be protected according to the requirements of the Privacy Act, Access to Information Act and any other pertinent legislation. Is now a good and safe time? May I continue?

Yes CONTINUE
No, other time SCHEDULE CALLBACK
No/Refused THANK AND TERMINATE

[IF ASKED: Kantar is a professional research company hired by the Government of Canada to conduct this survey]

[ASK ALL] A1b. Do you have your own cell-phone, smartphone or other wireless device? In other words, a phone that is not paid for by your employer?

YES 1
NO 2

HV1. Hidden Variable: CPO Household

RECORD FROM SAMPLE

YES - CPO Household

NO

A1d. Does your household subscribe to a cable, satellite or IPTV TV service?

Yes 1
No 2
Don’t Know/No Response (VOLUNTEERED) 9

[IF ASKED: IPTV is a different way of getting traditional TV, similar to cable or satellite TV. IPTV is different from Netflix or other streaming services. (IPTV does not include Netflix)]

A2. Are you or is any member of your household or immediate family employed in any of the following businesses? [READ LIST]

Market Research 1 [THANK AND TERMINATE]
Public or media relations or advertising 2 [THANK AND TERMINATE]
Any media company such as print, radio, TV 3 [THANK AND TERMINATE]
Media monitoring 4 [THANK AND TERMINATE]
Any telecommunications company 5 [THANK AND TERMINATE]
No 6 [CONTINUE]

Section: Wireless Code

[ASK ALL]

I. RECALL OF WIRELESS CODE

WC1. In 2013 a Wireless Code was created to make wireless contracts clearer, limit early cancellation fees, and to contribute to a more competitive wireless marketplace. In 2017, the Code was updated to end unlocking fees. To what extent, if any would you say you recall hearing or seeing anything about this Code? Would you say you clearly recall, vaguely recall or do not recall?

Clearly Recall 1
Vaguely Recall 2
Do not recall 3
Don’t Know 99

PROGRAMMING INSTRUCTION:

IF NO AT A1B AND YES AT A1D SKIP TO SECTION TVSP Code

IF NO AT A1B AND NO AT A1D SKIP TO INTERNET SECTION IC1

II. TYPE OF WIRELESS CONTRACT

The next few questions are about your cell or wireless phone service contract or plan.

[Interviewer note: If say “I don’t have a plan/I have pay-as-you-go/month-to-month,” say: “this question is about your service agreement or plan, regardless of whether you have signed a contract for a specific time period, are month-to-month or use pre-paid cards.”] 

INDIVIDUAL, FAMILY AND SHARED PLANS

B1a. Is it an individual plan or a family or shared plan? 

[Interviewer note: If unsure about the difference, say “Do you pay only for one person (which is an individual plan) or do you share a plan with your family and pay together (which is a family plan)?”]

Individual plan 1
Family/shared plan 2
[DO NOT READ] Other [SPECIFY] 77
Don’t Know (DO NOT READ) 99

WC2. [ASK If answered “family/shared plan” to B1a] 

How many members are on your shared plan?

2 1
3 2
4 3
5+ 4
Don’t Know (DO NOT READ) 99

MONTHLY, PREPAID, AND PAY-AS-YOU-GO PLANS

B1c. And, is it a monthly plan, or a prepaid or pay-as-you-go plan?

[Interviewer note: If unsure about the difference, say “If you pay your bill after you use your wireless service, it’s a monthly or post-paid plan. If you pay before you use your wireless service, it’s a prepaid or pay-as-you-go plan.“]

Monthly/post-paid (paying after) 1
Prepaid/pay-as-you-go (paying before) 2
[DO NOT READ] Other [SPECIFY] 77
Don’t Know (DO NOT READ) 99

CORPORATE CONTRACTS (EMPLOYEE PURCHASE PLANS)

B1d. Is your plan part of a promotion through your employer or an association you belong to, sometimes also called an employee purchase plan?

Yes 1
No 2
Don’t Know (D NOT READ) 99

III. SERVICES INCLUDED IN THE WIRELESS SERVICE PLAN

(TEXT, VOICE, DATA)

DISPLAY: Now I would like to ask you a few questions about the services that are included in your wireless plan.

B2a. Which of the following are included in your wireless plan? 

  1. Calling minutes [Interviewer note: If the respondent is unsure about the meaning, say “This is what you need to make or receive phone calls.”] 
  2. Text messages [Interviewer note: If the respondent is unsure about the meaning, say “This can include both text messages and multimedia messages, like pictures or video sent via text.”] 
  3. Data [Interviewer note: If unsure about the meaning of data, say “This is what you need to browse the Internet, access applications or your emails with your wireless device.”] 

PROGRAMMING NOTE: PLEASE ALLOW YES NO AND DON’T KNOW AS OPTIONS

IV. DEVICES

PHONE INCLUDED WITH CONTRACT (BYOD, TAB CONTRACTS, AND OTHER DEVICE SUBSIDIES)

WC4. When you signed up for your latest wireless plan, did you bring your own device, or did you buy a new phone from your wireless provider?

[Interviewer note: If the respondent is unsure about the meaning of bring your own device, say “bring your own device is where you already own your mobile device and are simply purchasing the cellular service from a wireless company.”

Bring your own device 1
Buy a new phone from your wireless service provider 2
Don’t Know (DO NOT READ) 99

PROGRAMMING INSTRUCTION: ONLY ASKWC4A IF QWC4 is Buy a new phone from your wireless service provider

QWC4A: Did you:

Pay your wireless service provider full price for your phone 1
Get a reduction on the price of your phone 2
Choose a tab balance contract 3
Don’t Know (DO NOT READ) 99

INTREVIEWER INSTRUCTION: If the respondent is unsure about the meaning of a tab balance, say “Tab balances are when you buy a phone at a reduced upfront cost and the leftover cost of the phone goes onto your account, creating a tab balance. Each month, a percentage of your bill is used to pay down your account balance”]

V. DATA SERVICES

[ASK If answered “Data” to B2a] 

Now, I would like to ask you a few questions about the data services that are included in your wireless plan.

DATA PLANS

B4. Some wireless plans have unlimited data and some have limited data. When a plan includes a monthly data limit, you may have to pay data overage fees if you use more data in a month than is included in your plan.

How much data is currently included in your plan each month?

[Interviewer note: If the respondent is unsure about the meaning of data, say “This is what you need to browse the Internet, access applications or your emails with your wireless device when it is not connected to WiFi.”]

[DO NOT READ LIST]

PROGRAMMING INSTRUCTION: PLEASE PROGRAM TO ALLOW NUMBERICAL ENTRY AS FOLLOWS

Mega Bytes (MB) – DO NOT ALLOW ENTRY UNDER 100

Giga Bytes (GB) – DO NOT ALLOW ENTRY OVER 100

Unlimited

None – no data in plan

Don’t Know

[Interviewer note: If respondent indicates a number under 100 MegaBytes please ask them if they mean MegaBytes or GigaBytes. If there is confusion, please code as Don’t Know”]

HOW TO MANAGE DATA USE

PROGRAMMING NOTE: PLEASE ALLOW YES NO AND DONT KNOW AS OPTIONS

B5a. [ASK If do not answer “Unlimited or None” to B4] Which of the following activities, if any, do you use to manage or limit your data use? Select all that apply.

Use tools to track your data use 1
Reduce your data use after you get a notification that you are nearing your limit 2
Use WIFI when available instead of data 3
Other (specify) 4
I do not limit my data use (DO NOT READ)* 5
Don’t Know (DO NOT READ) 99

EASE OF MANAGING DATA

WC6. [ASK If answered “Data” to B2a and not code 3 (NO DATA) at B4] 

How easy do you find it to manage the data used by yourself and/or your family each month? 

[Interviewer note: If unsure about the meaning of data, say “This is what you need to browse the Internet, access applications or your emails with your wireless device.”]

7 – Extremely easy 07
6 06
5 05
4 04
3 03
2 02
1 – Extremely difficult 01
I DON’T USE MY DATA (DO NOT READ) 09
Don’t Know (DO NOT READ) 99

DATA OVERAGE FEES

B8. [“Data” to B2a and not code 3 (NO DATA) at B4.] In the past 12 months, how often have you paid data overage fees? 

READ LIST

[Interviewer note: If the respondent is unsure about the meaning of data, say “This is what you need to browse the Internet, access applications or your emails with your wireless device.”]

Never 1
1-2 times 2
3-6 times 3
7-9 times 4
10-12 times 5
Don’t Know- DO NOT READ 99

VI. BILL SHOCK

B10. During the last year, have you experienced ‘bill shock, meaning a surprisingly high bill?

READ LIST

Yes 1
No 2
Don’t Know DO NOT READ 99

REASON FOR BILL SHOCK

B10a. [If answered “Yes” to B10] What was the main reason for the ‘bill shock you experienced?

DO NOT READ LIST – SELECT ALL THAT APPLY

INTERVIEWER NOTE: IF RESPONDENT SAYS ‘ROAMING/ROAMING FEES, CLARIFY WHETHER THIS WAS WITHIN CANADA OR IN ANOTHER COUNTRY

Family/shared plans – difficulties managing use 01
International travel – roaming fees 02
Domestic travel – roaming fees 03
Data overage fees 04
Call minute overage fees 05
Long distance fees 06
Text overage fees 07
Billing issues/errors/mistakes 08
Unexpected set-up fee or service charge 09
Unexpected fees (Network access fee/9-1-1, etc.) 10
I was not given the plan/deal I was promised 11
Other (Specify) 77
Don’t Know (DO NOT READ) 99

AMOUNT OF BILL SHOCK

B10b. [If answered “Yes” to B10] What was the amount of the unexpected charges on your bill?

READ LIST

Less than $50 more than your usual monthly bill 01
$50 - $100 02
$101 - $250 03
$251 - $500 04
$501 - $1000 05
Greater than $1000 06
Don’t Know DO NOT READ 99

ROAMING FEES WHILE TRAVELING

B9. If you use your plan while traveling, you may be charged roaming fees. How easy do you find it to manage your roaming charges when you are traveling? 

Please use a 7-point scale where 1 means extremely difficult and 7 means extremely easy.

7 – Extremely easy 07
6 06
5 05
4 04
3 03
2 02
1 – Extremely difficult 01
I don’t travel with my phone (DO NOT READ) 08
Don’t Know (DO NOT READ) 99

VII. COMPLAINTS

B11a. Have you made a complaint about your wireless services in the past 12 months?

Yes 1
No 2
Don’t Know (DO NOT READ) 99

SUBJECT OF COMPLAINTS

B11b. [ASK If answered “Yes” to B11a] What was your complaint about? READ LIST IF NEEDED CHOOSE ALL THAT APPLY

Misleading information about the terms of your contract 1
Misleading or aggressive sales practices 13
Incorrect charge on your bill 2
Legitimacy or amount of early cancellation fee 3
Inadequate quality of service 4
Credit or refund not received 5
Data charges 6
Breach of contract 7
Change to contract without notice 8
30-day cancellation policy 9
Unlocking phone 10
Credit reporting 11
Unlimited data 12
Other [specify] 77
Don’t Know(Do not read) 99

NOTES TO INTERVIEWER: PLEASE FAMILIARIZE YOURSELF WITH THE FOLLOWING BEFORE INTERVIEW READ IF REQUIRED

WHO DID YOU COMPLAIN TO?

WC7. [ASK If answered “Yes” to B11a] Who did you complain to? Was it your service provider, the Commission for Complaints for Telecom-television Services, also knowns as the CCTS, or both?

Service provider 1
CCTS 2
Both 3
Don’t Know (DO NOT READ) 99

VIII. CLARITY AND EXPLANATIONS

Now, I would like to ask you a few questions about how clear and easy you find your wireless contract to understand.

EXPLANATION OF TRIAL PERIOD

WC8. The Code requires service providers to include a trial period for new contracts that include a device. During the trial period, you can cancel your contract without penalty. This trial period now has to be half of a month of service and include half the service included in your monthly plan.

How clearly did your service provider explain the trial period to you?

Please use a 7-point scale where 1 means extremely unclear and 7 means extremely clear.

7 – Extremely clear 07
6 06
5 05
4 04
3 03
2 02
1 – Extremely unclear 01
DO NOT READ: Do not have a contract 08
DO NOT READ: Never read the agreement 09
DO NOT READ: Did not have a trial period 10
DO NOT READ: Don’t Know 99

EXPLANATION OF CANCELLATION FEES

WC9. When you signed your contract or accepted your service agreement, how clearly did your service provider explain any fees that would apply if you cancel your contract or agreement early? Please use a 7-point scale where 1 means extremely unclear and 7 means extremely clear.

7 – Extremely clear 07
6 06
5 05
4 04
3 03
2 02
1 – Extremely unclear 01
DO NOT READ: Do not have a contract 08
DO NOT READ: Never read the agreement 09
DO NOT READ: Don’t Know 99

WC10. Do you find your contract clear and easy to understand? Please use a 7-point scale where 1 means extremely unclear and difficult to understand and 7 means extremely clear and easy to understand.

7 – Extremely clear and easy to understand 07
6 06
5 05
4 04
3 03
2 02
1 – Extremely unclear and difficult to understand 01
DO NOT READ: Do not have a contract 08
DO NOT READ: Never read the agreement 09
DO NOT READ: Don’t Know 99

IX. CHANGES

CHANGES TO YOUR CONTRACT

WC11. Have you ever become aware that your service provider changed your plan without expressly making you aware of how the terms and conditions had changed?

Yes 1
No 2
Don’t Know 99

[ASK ALL]

CHANGING SERVICE PROVIDERS

WC16. Have you changed wireless service providers in the last two years?

Yes 1
No 2
Don’t Know 99

REASONS FOR CHANGING SERVICE PROVIDER

WC12. [If answered “Yes” to WC16] Why did you change service provider? (DO NOT READ LIST - SELECT ALL THAT APPLY)

Your contract had ended 1
You were no longer satisfied with your service provider 2
Offered a better deal with a different provider 3
Needed a new phone / to upgrade phone 4
Other [open ended] 77
Don’t Know 99

EASE OF SWITCHING

WC13 [If answered “Yes” to WC16] How easy or difficult was it to switch service providers? Please use a 7-point scale where 1 means extremely difficult and 7 means extremely easy.

7 – Extremely easy 07
6 06
5 05
4 04
3 03
2 02
1 – Extremely difficult 01
DO NOT READ: Don’t Know 99

REASONS SWITCHING WAS DIFFICULT

WC14. [If answered 1,2 OR 3 at WC13] Was there a reason why switching providers was difficult for you? (DO NOT READ LIST – SELECT ALL THAT APPLY)

Technical issues 01
Difficulty retaining phone number 02
High costs of ending contract 03
Could not get the phone you wanted 04
Other [open ended] 77
Don’t Know 99

Section: TVSP Code

ASK TVSP CODE section if yes at A1d

The next few questions are about your TV service provider. By this we mean your cable, satellite or IPTV provider. Please do not include streaming services such as Netflix

INTERVIEWER INSTRUCTION: IF RESPONDENT INDICATES THEY DO NOT HAVE CABLE, SATELITE OR IPTV SERVICES SKIP THIS SECTION

TVSP1. In September 2017, a Television Service Provider Code came into effect establishing guidelines for television service providers. The Code ensures that consumers of television services are empowered to make informed decisions and that there is a more competitive wireless marketplace. To what extent, if any would you say you recall hearing or seeing anything about this Code? Would you say you clearly recall, vaguely recall or do not recall?

Clearly Recall 1
Vaguely Recall 2
Do not recall 3
Don’t Know(DO NOT READ) 99

TVSP2. To what extent do you find your TV contract clear and easy to understand? Please use a 7-point scale where 1 means extremely unclear and difficult to understand and 7 means extremely clear and easy to understand.

7 – Extremely clear and easy to understand 07
6 06
5 05
4 04
3 03
2 02
1 – Extremely unclear and difficult to understand 01
DO NOT READ: Do not have a contract 08
DO NOT READ: Never read the agreement 09
DO NOT READ: Don’t Know 99

TVSP3. The TVSP Code requires television service providers to provide a customer with a timeframe for when a service call to a residence will begin, explain potential charges associated with the service call, and explain how you may cancel or reschedule the service call. Have you experienced problems related to service calls?

Yes 1
No 2
Don’t Know 99

TVSP4. The TVSP Code requires television service providers to ensure that customers are aware of the availability, price and content of their entry-level service offering, also known as the basic service package. Has your service provider informed you about their entry-level offering? This may have been by email, on the phone or via your monthly billing?

Yes 1
No 2
Don’t Know 99

TVSP5. In the past twelve months, has your TV service provider changed the price of a TV channel or package of channels without informing you in advance?

Yes 1
No 2
Don’t Know 99

TVSP6. Have you made a complaint about your TV services within the last 12 months?

Yes 1
No 2
Don’t Know 99

SUBJECT OF COMPLAINTS

TVSP6b. [ASK If answered “Yes” to TVSP6] What was your complaint about? READ LIST IF NEEDED CHOOSE ALL THAT APPLY

Misleading information about the terms of your contract 1
Misleading or aggressive sales practices 2
Incorrect charge on your bill 3
Legitimacy or amount of early cancellation fee 4
Inadequate quality of service 5
Credit or refund not received 6
Breach of contract 7
Change to contract without notice 8
30-day cancellation policy 9
Credit reporting 10
Installation 11
Service calls 12
Other [specify] 77
Don’t Know(Do not read) 99

NOTES TO INTERVIEWER: PLEASE FAMILIARIZE YOURSELF WITH THE FOLLOWING BEFORE INTERVIEW READ IF REQUIRED

Section: Internet Code ASK ALL

IC1. In 2019, the CRTC created an Internet Service Code to make it easier to understand internet service contracts. The code also aims to better protect Canadians against bill shock and to offer subscribers greater flexibility in their choice of Internet service providers. To what extent, if any, would you say you recall hearing or seeing anything about the Internet Code? Would you say you clearly recall, vaguely recall or do not recall?

Clearly Recall 1
Vaguely Recall 2
Do not recall 3
Don’t Know 99

IC2. [If answered “Clearly Recall” or “Vaguely Recall” to IC1] Where do you recall hearing or seeing anything about the Internet Service Code? (READ LIST AND CHOOSE ALL THAT APPLY)

Radio 1
Television 2
Print 3
Twitter 4
Facebook 5
From your Internet service provider 6
Don’t Know 99

Section CRTC: CRTC ASK ALL

The Canadian Radio-television and Telecommunications Commission or CRTC is an independent agency of government, responsible for regulating Canada's broadcasting and telecommunications systems.

C1. Overall, how informed are you about the mandate and role of the CRTC? (READ LIST)

Very well informed 1
Well informed 2
Not very well informed 3
Not informed 4
Don’t Know (do not read) 99

C2. What is your impression of the CRTC? Would you say it is: (READ LIST)

[Repeat CRTC definition, if necessary: The Canadian Radio-television and Telecommunications Commission or CRTC is an independent agency of government, responsible for regulating Canada's broadcasting and telecommunications systems.

Very favourable 1
Somewhat favourable 2
Neutral 3
Somewhat unfavourable 4
Very unfavourable 5
Don’t Know (Do not read) 99

C3. Over the past year, would you say your impression of the CRTC has: (READ LIST)

[Repeat CRTC definition, if necessary]

The Canadian Radio-television and Telecommunications Commission or CRTC is an independent agency of government, responsible for regulating Canada's broadcasting and telecommunications systems].

Improved 1
Declined 2
Remained about the same 3
Don’t Know (Do not read) 99

Section: Demographics

Thank you, now we have a few questions for classifications purposes. Please be assured that your responses will remain confidential.

D1. What is your gender?

Male 1
Female 2
Other 3
[DO NOT READ] Prefer not to answer 9

D2. What is your year of birth?

[RECORD YEAR TO CALCULATE AGE] Don’t Know/refused D3 [IF D2 = Don’t Know/refused] For classification purposes, could you tell me whether your age is: [READ LIST]

Between 18 and 24 1
Between 25 and 34 2
Between 35 and 44 3
Between 45 and 54 4
Between 55 and 64 5
Between 65 or older 6
[DO NOT READ] Prefer not to answer) 9

[ASK ALL]

D4. What are the first 3 characters of your postal code?

The 1st 3 characters of your postal code  
[DO NOT READ] Prefer not to answer  

D5. What level of education have you completed? [READ IF NECESSARY - CODE ONE ONLY]

Less than a high school diploma or equivalent 1
High School diploma or equivalent 2
Registered Apprenticeship or other trades certificate or diploma 4
College, CEGEP or other non-university certificate or diploma 5
University certificate or diploma below bachelors level 6
Bachelor’s degree 7
Post graduate degree above bachelors level 8
[DO NOT READ] Prefer not to answer 99

D6. What is your mother tongue, (that is, the language you first learned at home)? 

(DO NOT READ)

[CODE ONE ONLY]

French 2
English 1
Other (SPECIFY) 8
Don’t Know/No Response (VOLUNTEERED) 99

D7. Which category is your total household income? That is, the total income of all persons in your household, before taxes? [READ - CODE ONE ONLY]

Under $20,000 1
$20,000 to under $40,000 2
$40,000 to under $60,000 3
$60,000 to under $80,000 5
$80,000 to under $100,000 6
$100,000 to under $150,000 7
$150,000 and above 8
[DO NOT READ] Refused 99

D8. Does your household subscribe to a residential telephone service, also referred to as a landline?

Yes 1
No 2
Don’t Know 3
[DO NOT READ] Prefer not to answer 99

D9. How many cellular phones are there in your household?

0 0
1 1
2 2
3 3
4 or more 4
Don’t Know 5
[DO NOT READ] Prefer not to answer 99

D10. Which of the following categories best describes your current employment status? Are you…? [READ - CODE ONE ONLY]

Working full-time (35 or more hours per week) 1
Working part-time (less than 35 hours per week) 2
Self-employed 3
Unemployed, but looking for work 4
Full-time student 5
Retired 6
Not in the workforce (Full-time homemaker or unemployed but not looking for work 7
Other employment status 8
[DO NOT READ] Refused 99

Those are all the questions I have for you today.

Thank you for your time on this important study! Once compiled, the results, will be made available on the Library and Archives Canada website. [IF ASKED: at https://www.bac-lac.gc.ca/].