Exploring attitudes towards Wireless Public Alerting System in Canada—Final Report

Prepared for the Canadian Radio-television and Telecommunications Commission
Supplier name: Kantar
Contract number: EP363-140002/020/CY
Contract value: $108,805.29
Award date: February 7, 2020
Delivery date: January 15, 2021

Registration number: POR 097-19

For more information on this report, please contact the CRTC at: ROP-POR@crtc.gc.ca

Ce rapport est aussi disponible en français.

Public Opinion Research on Wireless Public Alerting (WPA)
Prepared for Canadian Radio-television and Telecommunications Commission
Supplier name: Kantar
January 2021
The Canadian Radio-television and Telecommunications Commission (CRTC) commissioned Kantar to conduct a public opinion research survey to obtain data on Canadian’s general understanding, sentiments and satisfaction with the National Public Alerting System.

Cette publication est aussi disponible en français sous le titre: Exploration des attitudes Canadiennes envers le Système sans fil d’alertes publique.

Permission to Reproduce

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from the CRTC. For more information on this report, please contact the CRTC at rop-por@crtc.gc.ca or at:

Canadian Radio-television and Telecommunications Commission (CRTC)
1 Promenade du Portage
Gatineau, Quebec J8X 4B1

Catalogue Number: BC92-113/2021E-PDF

International Standard Book Number (ISBN): 978-0-660-37349-2

Related publications (registration number: POR 097-19): Exploration des attitudes Canadiennes envers le Système sans fil d’alertes publique.
Exploring attitudes towards Wireless Public Alerting System in Canada
Catalogue Number: BC92-113/2021F-PDF

© Her Majesty the Queen in Right of Canada, as represented by the Canadian Radio-television and Telecommunications Commission, 2021

Contents

• 1. Executive Summary
  • 1.1 Research Purpose and Objectives
  • 1.2 Summary of Findings
  • 1.3 Methodology
  • 1.4 Contract Value
  • 1.5 Statement of Political Neutrality
• 2. Foreword
  • 2.1 Background
  • 2.2 Research Objectives
  • 2.3 Methodological Overview
• 3. Highlights and Strategic Implications
• 4. Wireless Public Alerting
  • 4.1 National Public Alerting System
    • 4.1.1 Awareness of National Public Alerting System
    • 4.1.2 Alert Types
    • 4.1.3 Importance of NPAS
    • 4.1.4 Overall Satisfaction with NPAS
  • 4.2 Wireless Public Alerts
    • 4.2.1 Recall of Alerts Received in Past 12 Months
    • 4.2.2 Awareness of Cell Phone Alerts
    • 4.2.3 Information Source for Alerts
    • 4.2.4 Importance of Cellphone Alerts
    • 4.2.5 Relevance and Clarity of Cellphone Alerts
    • 4.2.6 Satisfaction with WPA Alerts
    • 4.2.7 Reason for Dissatisfaction
    • 4.2.8 Alert Frequency and Opt-outs
  • 4.3 Amber Alerts
    • 4.3.1 Satisfaction with Amber Alerts
    • 4.3.2 Reason for Dissatisfaction
    • 4.3.3 Potential to Opt-out of Amber Alerts
• Appendix A: Methodology
  • 5.1 Methodological Overview
• Appendix B: Survey Instrument

1. Executive Summary

1.1 Research Purpose and Objectives

As part of a Wireless Service Providers (WSPs) participation in Canada’s National Public Alerting System (NPAS), the CRTC requires WSPs to distribute wireless emergency alerts on their LTE networks. This means that all WPA-enabled wireless devices, connected to LTE networks, will receive a test or alert, warning Canadians in an affected area of imminent or unfolding hazards to life.

Included in the WSP’s obligation to participate in WPA, is the requirement for WSPs to also participate in a campaign to educate and create awareness among wireless users about the new WPA feature in the larger National Public Alerting System. In the Telecom Decision CRTC 2018-85, the CRTC set out an expectation that WSPs send a minimum of one SMS text message in 2018 and one in 2019 to notify their LTE customers that they will receive test alerts in regions where such tests are being issued.

Although NPAS testing over broadcasting mediums has been occurring since 2015 and WSPs promoted the WPA in 2018 and 2019, actual emergency wireless alerts, as well as the yearly test alerts, continue to generate a number of complaints to various alerting stakeholders. The nature of complaints received following actual or test alerts indicates that individuals hold a range of sentiments towards the system and the way in which it currently operates. In some cases, there appears to be some confusion with respect to who owns, operates, and regulates NPAS. For these reasons, the CRTC has interest in assessing the public’s general understanding, sentiments and satisfaction with respect to the NPAS.

Further, complaints to date suggest Canadians are not aware of the existence of WPA or that such alerts could be received by their mobile devices. The lack of knowledge among wireless users about the existence of WPA’s addition to the NPAS is of concern to the CRTC.

The research was designed to address the following objectives:

• Understand Canadians’ awareness of WPA and WPA testing;
• Assess whether the current regulatory mechanisms in place for creating awareness of both the WPA and the related yearly visible test alerts are effective and sufficient, and if not, whether alternative or additional regulatory measures are needed;
• Determine satisfaction with the way WPA alerts have been issued; both for Imminent Threat to Life alerts and Amber Alerts;
• Understand Canadians’ sentiment towards the NPAS system, how it is currently being used, and its importance to Canadians;
• Identify Canadians level of knowledge with regard to the purpose and conditions associated with alerts issued through the NPAS;
• Solicit Canadians’ feedback on how Amber Alerts are issued and received, including the following:
• Mandatory reception
• Size of the area of distribution, and
• Sound/alarm settings;
• Anticipate issues that the public may have on the Canadian NPAS capability

1.2 Summary of Findings

National Public Alerting System

The majority of Canadians are aware of Canada’s National Public Alerting System (NPAS; 86%). Most are aware that the system includes Amber Alerts (87%) and natural disasters (forest fires, tornadoes, or chemical spills; 74%), though many also erroneously believe the NPAS issues boil water or air quality advisories (41%). Canadians have a clear understanding of the importance of a NPAS, as close to nine-in-ten say the system is very important (6 or 7 on a 7-point scale; 86%). However, satisfaction is slightly muted, with only 60% saying they are very satisfied with the system (6 or 7 on a 7-point scale).

Wireless Public Alerts

The vast majority of Canadians (96%) recall receiving a Wireless Public Alert at least once in the past 12 months. Most say that they received this alert via their cellphone (92%), and fewer recall an alert on TV (31%) or radio (24%). Thus, it follows that most Canadians are aware that they can receive emergency alerts on their cellphone (97%). However, only half of Canadians (51%) are aware that only compatible devices connected to an LTE can receive alerts, signaling an opportunity for education.

Awareness of cellphone alerting is largely driven by the alerts themselves, with two-thirds of Canadians (62%) becoming aware of cellphone alerts by receiving one. Other notable sources of awareness include TV (11%), radio (8%), being notified by a wireless service provider (7%), news (6%), and social media (3%).

Most Canadians are satisfied with Wireless Public Alerts (6 or 7 on a 7-point scale; 75%). While the ability to send out cellphone alerts are generally regarded as a beneficial feature of the NPAS (6 or 7 on a 7-point scale; 89%) and alerts are rated as clear and easy to understand (6 or 7 on a 7-point scale; 95%), fewer Canadians (58%) believe the cellphone alerts they receive are relevant to them. This may be due to the size of distribution area, as the primary stated reason for Canadians’ dissatisfaction with alerts is that they did not apply to their area (44%).

Despite some dissatisfaction with alert relevance, few Canadians feel they have received too many alerts in the past year (6 or 7 on a 7-point scale; 9%) and a majority agree that bi-annual tests are the right amount (6 or 7 on a 7-point scale; 69%). Further, few say that they would like the option to opt-out of cellphone alerts completely (6 or 7 on a 7-point scale; 15%). Therefore, these results suggest that dissatisfaction with cellphone alerts does not stem from a desire to receive fewer alerts or the inability to opt-out of alerts, but rather the distribution areas being too broad.

Amber Alerts

Satisfaction with Amber Alerts exceeds that of the NPAS generally, with most (83%) Canadians saying they are satisfied with Amber Alerts (6 or 7 on a 7-point scale). Further, most agree that Amber Alerts are important for ensuring the safety of children (6 or 7 on a 7-point scale; 93%).

Among those who are dissatisfied with Amber Alerts, the primary cause of dissatisfaction is that the alert does not apply to their area (35%). Other notable causes of dissatisfaction included not receiving the alert at all (18%) and the alert sounds waking them up (18%), being too loud (7%), or not knowing how to turn the alert off (7%).

Despite dissatisfaction with alert distribution areas for both the NPAS and Amber Alerts, most Canadians believe that Amber Alerts should remain province or territory-wide (6 or 7 on a 7-point scale; 79%) and that Amber Alerts should be received by everyone, even if they are inconvenient (6 or 7 on a 7-point scale; 86%). Thus, public sentiment for Amber Alerts appears to be in favour of child protection over the inconvenience of alerting. As a result, there is limited support for the ability to opt-out of alerts (6 or 7 on a 7-point scale; 16%).

Demographic Differences

A number of additional demographic and subgroup analyses were also undertaken, including age, gender, region, satisfaction with the NPAS, and recipient of past 12-month alerts. Differences were noted in the following areas:

Age:

Canadians aged 16-54 differ from their older 55+ counterparts in a number of ways:

• Younger Canadians (16-54) are less likely to be aware of the NPAS than Canadians aged 55+ (84% vs. 87-92%);
• Younger Canadians (16-54) are more likely to recall receiving an alert on their wireless device (94% vs. 88-89% among 55+), while Canadians 55+ are more likely to recall seeing an alert on TV (40-53% vs. 18-28% among 16-54-year-olds).

Gender:

Women generally view the NPAS, WPA, and Amber Alerts more favourably. Differences between genders include:

• Women are more likely than men to rate the NPAS as important (6 or 7 on a 7-point scale; 91% vs. 81%);
• Women are more likely to be satisfied with the NPAS than men (65% vs. 55%);
• Satisfaction with WPA is higher among women than men (6 or 7 on a 7-point scale; 80% vs. 70%);
• Women are more likely to rate WPA alerts as important than men (6 or 7 on a 7-point scale; 90% vs. 84%);
• Women are more likely to agree that two tests per year is “just right” (6 or 7 on a 7-point scale; 72% vs. 65%); and
• Women are more likely than men to believe Amber Alerts are important for ensuring the safety of children (6 or 7 on a 7-point scale; 95% vs. 91%)

Region:

The regions tested included the Prairies (Manitoba, Alberta, and Saskatchewan), the Atlantic provinces (Nova Scotia, New Brunswick, Newfoundland and Labrador, and PEI), and the Territories (Northwest Territories, Nunavut, and Yukon). Regional differences exist on most measures of NPAS, WPA, and Amber Alerts, including:

• Ontarians report receiving more alerts and tend to be less satisfied with WPA in general, while those in the Atlantic region view WPA more favourably. Differences include:
  • Ontarians are more likely to have become aware of cellphone alerts by receiving one (70%) compared to those in Quebec (57%), Atlantic provinces (54%), Prairies (54%), or Territories (39%);
  • Ontarians are less satisfied with cellphone alerts (6 or 7 on a 7-point scale; 70%) than those in the Atlantic Provinces (86%) or Quebec (80%)
  • Ontarians are less likely to find cellphone alerts relevant (1 or 2 on a 7-point scale; 19%) compared to those in Quebec (8%), BC (8%), the Atlantic provinces (6%), Prairies (11%) or Territories (7%).
  • Ontarians are more likely to think they receive too many cellphone alerts (6 or 7 on a 7-point scale; 12%) compared to those in BC (5%), the Prairies (4%), or the Atlantic provinces (4%);
  • Ontarians are more likely to be aware of Amber Alerts (94%) than those in Quebec (87%), British Columbia (72%), the Atlantic provinces (82%), and the Territories (77%);
  • Those in Ontario are less likely to agree that Amber Alerts are important for child safety (6 or 7 on a 7-point scale; 91%) compared to those in Quebec (96%) and the Atlantic provinces (98%). This is likely tied to the number of alerts Ontarians say they receive and lower perceived relevance of these alerts.
• Notably, those in the Territories are less likely to say they received an alert in the language of their choice (7 on a 7-point scale; 71%) compared to those in Quebec (79%), Ontario (85%), British Columbia (76%), the Atlantic provinces (87%), or the Prairies (87%).

Past 12-month Alerts:

Canadians who have received an alert in the past 12 months generally view the system more favourably and are better informed about the NPAS, WPA, and Amber Alerts. More specifically, those who recall an alert are more likely to:

• Be satisfied with the NPAS (6 or 7 on a 7-point scale; 74% vs. 0%);
• Rate the NPAS as important (6 or 7 on a 7-point scale; 90% vs. 55%)
• Agree cellphone alerts are a good feature of the NPAS (6 or 7 on a 7-point scale; 92% vs. 67%); Agree that two tests per year is “just right” (6 or 7 on a 7-point scale; 73% vs. 51%); and
• Be satisfied with Amber Alerts (89% vs. 46% among those who do not recall an alert)

Strategic implications

The results of this research suggest that most Canadians support the NPAS, including WPA and Amber Alerts. The research also provides information to be considered for future updates to regulatory measures:

• Strong awareness of WPA and support for bi-annual tests suggest that the current regulatory measures are successful. However, lower awareness among younger and middle-aged Canadians (16-54) suggests that further education and awareness campaigns may be necessary for this cohort. Given that younger Canadians are less likely to use TV or radio as a source of information, education should come from WSPs or wireless alerts themselves.
• The receipt of an alert in the past 12 months is positively correlated with most aspects of NPAS, WPA, and Amber Alert approval. This again suggests that alerts themselves are a useful tool in public education. However, care must be taken to ensure the purpose of the alert is clearly stated (e.g., tests) so that Canadians understand the role and relevance of these alerts.
• Despite most dissatisfaction seeming to stem from a wide distribution area and therefore limited relevance of alerts, minimal support exists for allowing Canadians to opt out of alerts entirely. There is strong support for province or territory-wide Amber Alerts, even among those who say they receive too many alerts, suggesting that child safety outweighs any perceived inconvenience. However, geographic targeting for all alert types will likely decrease the number of complaints received by the CRTC.

1.3 Methodology

A telephone survey was conducted among 1,400 Canadians, aged 16 years and older, who have a wireless device connected to a wireless service provider.

The sample consisted of a national random probability sample of cell phone numbers. Kantar utilized random digit dialling (RDD) for the sample frame that includes cell phone numbers. The RDD approach ensures that all cell numbers are given an equal probability of being selected thereby minimizing sampling bias. Random sampling will also provide representation among subscribers to various WSPs, Indigenous communities, Anglophone and Francophone markets, and a variety of demographics including age, gender, education and disability.

A pre-test consisting of 10 completed English interviews and 10 completed French interviews was undertaken on April 15, 2020. Changes were made to question wording for clarity and to reduce survey length. As a result, these interviews were excluded from the final data set. The survey was in field from November 26 to December 13, 2020.

A sample of 1,400 members of the general population 16 years and older will provide a confidence interval of +/-2.6%, 19 times out of 20.

1.4 Contract Value

The total contract value for the project was $108,805.29 including applicable taxes.

1.5 Statement of Political Neutrality

I hereby certify as a representative of Kantar that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate or ratings of the performance of a political party or its leaders.

Tanya Whitehead
Kantar
Senior Director, Public Practice Leader

2. Foreword

2.1 Background

As part of a Wireless Service Providers (WSPs) participation in Canada’s National Public Alerting System (NPAS), the CRTC requires WSPs to distribute wireless emergency alerts on their LTE networks. This means that all WPA-enabled wireless devices, connected to LTE networks, will receive a test or alert, warning Canadians in an affected area of imminent or unfolding hazards to life.

Included in the WSP’s obligation to participate in WPA, is the requirement for WSPs to also participate in a campaign to educate and create awareness among wireless users about the new WPA feature in the larger National Public Alerting System. In the Telecom Decision CRTC 2018-85, the CRTC set out an expectation that WSPs send a minimum of one SMS text message in 2018 and one in 2019 to notify their LTE customers that they will receive test alerts in regions where such tests are being issued.

Although NPAS testing over broadcasting mediums has been occurring since 2015 and WSPs promoted the WPA in 2018 and 2019, actual emergency wireless alerts, as well as the yearly test alerts, continue to generate a number of complaints to various alerting stakeholders. The nature of complaints received following actual or test alerts indicates that individuals hold a range of sentiments towards the system and the way in which it currently operates. In some cases, there appears to be some confusion with respect to who owns, operates, and regulates NPAS. For these reasons, the CRTC has interest in assessing the public’s general understanding, sentiments and satisfaction with respect to the NPAS.

Further, complaints to date suggest Canadians are not aware of the existence of WPA or that such alerts could be received by their mobile devices. The lack of knowledge among wireless users about the existence of WPA’s addition to the NPAS is of concern to the CRTC.

2.2 Research Objectives

The research was designed to address the following objectives:

• Understand Canadians’ awareness of WPA and WPA testing;
• Assess whether the current regulatory mechanisms in place for creating awareness of both the WPA and the related yearly visible test alerts are effective and sufficient, and if not, whether alternative or additional regulatory measures are needed;
• Determine satisfaction with the way WPA alerts have been issued; both for Imminent Threat to Life alerts and Amber Alerts;
• Understand Canadians’ sentiment towards the NPAS system, how it is currently being used, and its importance to Canadians;
• Identify Canadians level of knowledge with regard to the purpose and conditions associated with alerts issued through the NPAS;
• Solicit Canadians’ feedback on how Amber Alerts are issued and received, including the following:
• Mandatory reception
• Size of the area of distribution, and
• Sound/alarm settings;
• Anticipate issues that the public may have on the Canadian NPAS capability

2.3 Methodological Overview

A telephone survey was conducted among 1,400 Canadians, aged 16 years and older, who had a wireless device connected to a wireless service provider.

The sample consisted of a national random probability sample of cell phone numbers. Kantar utilized random digit dialling (RDD) for the sample frame that includes cell phone numbers. The RDD approach ensures that all cell numbers are given an equal probability of being selected thereby minimizing sampling bias. Random sampling will also provide representation among subscribers to various WSPs, Indigenous communities, Anglophone and Francophone markets, and a variety of demographics including age, gender, education and disability.

A pre-test consisting of 10 completed English interviews and 10 completed French interviews was undertaken on April 15, 2020. Changes were made to question wording for clarity and to reduce survey length. As a result, these interviews were excluded from the final data set. The survey was in field from November 26 to December 13, 2020.

A sample of 1,400 members of the general population 16 years and older will provides a confidence interval of +/-2.6%, 19 times out of 20.

Please note: Analysis was undertaken to establish the extent of the relationship among variables such as gender, age, region, level of education attained, language spoken, and household income. Only differences significant at the 95% confidence level are presented in this report. Any differences that are statistically significant between subgroups are indicated with an uppercase letter to refer to the applicable column.

The numbers presented throughout this report are rounded to the closest full number. Due to this rounding, in some cases it may appear that ratings collapsed together are different by a percentage point from when they are presented individually, and totals may not add up to 100%.

3. Highlights and Strategic Implications

National Public Alerting System

The majority of Canadians are aware of Canada’s National Public Alerting System (NPAS; 86%). Most are aware that the system includes Amber Alerts (87%) and natural disasters (forest fires, tornadoes, or chemical spills; 74%), though many also erroneously believe the NPAS issues boil water or air quality advisories (41%). Canadians have a clear understanding of the importance of a NPAS, as close to nine-in-ten say the system is very important (6 or 7 on a 7-point scale; 86%). However, satisfaction is slightly muted, with only 60% saying they are very satisfied with the system (6 or 7 on a 7-point scale).

Wireless Public Alerts

The vast majority of Canadians (96%) recall receiving a Wireless Public Alert at least once in the past 12 months. Most say that they received this alert via their cellphone (92%), and fewer recall an alert on TV (31%) or radio (24%). Thus, it follows that most Canadians are aware that they can receive emergency alerts on their cellphone (97%). However, only half of Canadians (51%) are aware that only compatible devices connected to an LTE can receive alerts, signaling an opportunity for education.

Awareness of cellphone alerting is largely driven by the alerts themselves, with two-thirds of Canadians (62%) becoming aware of cellphone alerts by receiving one. Other notable sources of awareness include TV (11%), radio (8%), being notified by a wireless service provider (7%), news (6%), and social media (3%).

Most Canadians are satisfied with Wireless Public Alerts (6 or 7 on a 7-point scale; 75%). While the ability to send out cellphone alerts are generally regarded as a beneficial feature of the NPAS (6 or 7 on a 7-point scale; 89%) and alerts are rated as clear and easy to understand (6 or 7 on a 7-point scale; 95%), fewer Canadians (58%) believe that the cellphone alerts they receive are relevant to them. This may be due to the size of distribution area, as the primary stated reason for Canadians’ dissatisfaction with alerts is that they did not apply to their area (44%).

Despite some dissatisfaction with alert relevance, few Canadians feel they have received too many alerts in the past year (6 or 7 on a 7-point scale; 9%) and a majority agree that bi-annual tests are the right amount (6 or 7 on a 7-point scale; 69%). Further, few say that they would like the option to opt-out of cellphone alerts completely (6 or 7 on a 7-point scale; 15%). Therefore, these results suggest that dissatisfaction with cellphone alerts does not stem from a desire to receive fewer alerts or the inability to opt-out of alerts, but rather the distribution areas being too broad.

Amber Alerts

Satisfaction with Amber Alerts exceeds that of the NPAS generally, with most (83%) Canadians saying they are satisfied with Amber Alerts (6 or 7 on a 7-point scale). Further, most agree that Amber Alerts are important for ensuring the safety of children (6 or 7 on a 7-point scale; 93%).

Among those who are dissatisfied with Amber Alerts, the primary cause of dissatisfaction is that the alert does not apply to their area (35%). Other notable causes of dissatisfaction included not receiving the alert at all (18%) and the alert sounds waking them up (18%), being too loud (7%), or not knowing how to turn the alert off (7%).

Despite dissatisfaction with alert distribution areas for both the NPAS and Amber Alerts, most Canadians believe that Amber Alerts should remain province or territory-wide (6 or 7 on a 7-point scale; 79%) and that Amber Alerts should be received by everyone, even if they are inconvenient (6 or 7 on a 7-point scale; 86%). Thus, public sentiment for Amber Alerts appears to be in favour of child protection over the inconvenience of alerting. As a result, there is limited support for the ability to opt-out of alerts (6 or 7 on a 7-point scale; 16%).

Demographic Differences

A number of additional demographic and subgroup analyses were also undertaken, including age, gender, region, satisfaction with the NPAS, and recipient of past 12-month alerts. Differences were noted in the following areas:

Age:

Canadians aged 16-54 differ from their older 55+ counterparts in a number of ways:

• Younger Canadians (16-54) are less likely to be aware of the NPAS than Canadians aged 55+ (84% vs. 87-92%);
• Younger Canadians (16-54) are more likely to recall receiving an alert on their wireless device (94% vs. 88-89% among 55+), while Canadians 55+ are more likely to recall seeing an alert on TV (40-53% vs. 18-28% among 16-54-year-olds).

Gender:

Women generally view the NPAS, WPA, and Amber Alerts more favourably. Differences between genders include:

• Women are more likely than men to rate the NPAS as important (6 or 7 on a 7-point scale; 91% vs. 81%);
• Women are more likely to be satisfied with the NPAS than men (65% vs. 55%);
• Satisfaction with WPA is higher among women than men (6 or 7 on a 7-point scale; 80% vs. 70%);
• Women are more likely to rate WPA alerts as important than men (6 or 7 on a 7-point scale; 90% vs. 84%);
• Women are more likely to agree that two tests per year is “just right” (6 or 7 on a 7-point scale; 72% vs. 65%); and
• Women are more likely than men to believe Amber Alerts are important for ensuring the safety of children (6 or 7 on a 7-point scale; 95% vs. 91%)

Region:

The regions tested included the Prairies (Manitoba, Alberta, and Saskatchewan), the Atlantic provinces (Nova Scotia, New Brunswick, Newfoundland and Labrador, and PEI), and the Territories (Northwest Territories, Nunavut, and Yukon). Regional differences exist on most measures of NPAS, WPA, and Amber Alerts, including:

• Ontarians report receiving more alerts and tend to be less satisfied with WPA in general, while those in the Atlantic region view WPA more favourably. Differences include:
  • Ontarians are more likely to have become aware of cellphone alerts by receiving one (70%) compared to those in Quebec (57%), Atlantic provinces (54%), Prairies (54%), or Territories (39%);
  • Ontarians are less satisfied with cellphone alerts (6 or 7 on a 7-point scale; 70%) than those in the Atlantic Provinces (86%) or Quebec (80%)
  • Ontarians are less likely to find cellphone alerts relevant (1 or 2 on a 7-point scale; 19%) compared to those in Quebec (8%), BC (8%), the Atlantic provinces (6%), Prairies (11%) or Territories (7%).
  • Ontarians are more likely to think they receive too many cellphone alerts (6 or 7 on a 7-point scale; 12%) compared to those in BC (5%), the Prairies (4%), or the Atlantic provinces (4%);
  • Ontarians are more likely to be aware of Amber Alerts (94%) than those in Quebec (87%), British Columbia (72%), the Atlantic provinces (82%), and the Territories (77%);
  • Those in Ontario are less likely to agree that Amber Alerts are important for child safety (6 or 7 on a 7-point scale; 91%) compared to those in Quebec (96%) and the Atlantic provinces (98%). This is likely tied to the number of alerts Ontarians say they receive and lower perceived relevance of these alerts.
• Notably, those in the Territories are less likely to say they received an alert in the language of their choice (7 on a 7-point scale; 71%) compared to those in Quebec (79%), Ontario (85%), British Columbia (76%), the Atlantic provinces (87%), or the Prairies (87%).

Strategic implications

The results of this research suggest that most Canadians support the NPAS, including WPA and Amber Alerts. The research also provides information to be considered for future updates to regulatory measures:

• Strong awareness of WPA and support for bi-annual tests suggest that the current regulatory measures are successful. However, lower awareness among younger and middle-aged Canadians (16-54) suggests that further education and awareness campaigns may be necessary for this cohort. Given that younger Canadians are less likely to use TV or radio as a source of information, education should come from WSPs or wireless alerts themselves.
• The receipt of an alert in the past 12 months is positively correlated with most aspects of NPAS, WPA, and Amber Alert approval. This again suggests that alerts themselves are a useful tool in public education. However, care must be taken to ensure the purpose of the alert is clearly stated (e.g., tests) so that Canadians understand the role and relevance of these alerts. Further instructions about the functionality of alerts (e.g., how to lower volume or silence them) may also be beneficial in reducing complaints and broadening public support for WPA and the NPAS more broadly.
• Despite most dissatisfaction seeming to stem from a wide distribution area and therefore limited relevance of alerts, minimal support exists for allowing Canadians to opt out of alerts entirely. There is strong support for province or territory-wide Amber Alerts, even among those who say they receive too many alerts, suggesting that child safety outweighs any perceived inconvenience. However, geographic targeting for all alert types will likely decrease the number of complaints received by the CRTC.

4. Wireless Public Alerting

4.1 National Public Alerting System

4.1.1 Awareness of National Public Alerting System

Canada’s National Public Alerting System (NPAS), called Alert Ready, launched in 2015 as the official emergency alerting system of Canada. The system is responsible for delivering critical alerts of imminent threats to life to all Canadians through television, radio, and LTE or 4G compatible wireless devices.

The majority of Canadians are aware of the NPAS (86%). Recall is higher among older Canadians (55+) than their younger (16-54) counterparts (87-92% vs. 84% respectively). Awareness of the NPAS is also higher among those who have received an alert on their cellphone in the past 12 months (89% vs. 76% among those who do not recall an alert), suggesting that receiving alerts is a driver of awareness.

Q005. Today I would like to talk to you about the National Public Alerting System. This system is called Alert Ready. This system is the official emergency alerting system of Canada and is responsible for delivering critical alerts of imminent threats to life to all Canadians through television, radio, and LTE or 4G compatible wireless devices such as cellphones. Prior to today were you aware that…?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.1.2 Alert Types

Most Canadians are aware that the NPAS includes Amber Alerts (87%) and natural disasters (forest fires, tornadoes, or chemical spills; 74%). However, many also erroneously believe the NPAS issues boil water or air quality advisories (41%).

Awareness of what types of alerts are included in the national public alerting system varies by region. Those in Ontario are significantly more likely to be aware of Amber Alerts (94%) than those in Quebec, BC, or the Atlantic provinces (72-87%), while Canadians who live in the Prairies are more likely to believe boil water or air quality advisories are part of the system than those in other regions (52% vs. 32-42%).

Q008. National alerting systems are designed to include a number of different types of alerts. Which of the following do you think are included in Canada’s National Public Alerting System?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

4.1.3 Importance of NPAS

The majority of Canadians believe that it is important for Canada to have a National Public Alerting System (6 or 7 on a 7-point scale; 86%).

Women are more likely than men to rate the NPAS as important (6 or 7 on a 7-point scale; 91% vs. 81%). Not unexpectedly, those who remember receiving an alert in the past 12 months are more likely to rate the NPAS as more important than those who do not recall an alert (90% vs. 55%).

Q07B. On a scale of 1 to 7 where 1 is not at all important and 7 is very important, how important do you think the following are?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.1.4 Overall Satisfaction with NPAS

More than half of Canadians are satisfied with Canada’s NPAS (6 or 7 on a 7-point scale; 60%). Women are more likely to be satisfied with the NPAS than men (65% vs. 55%), as are those who have received an alert in the past 12 months (74% vs. 0% among those who do not recall an alert).

Q011. On a 7 point scale where 1 is not at all satisfied and 7 is very satisfied, how satisfied are you with Canada’s National Public Alerting System, overall?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.2 Wireless Public Alerts

4.2.1 Recall of Alerts Received in Past 12 Months

Nearly all Canadians (96%) recall receiving at least one alert (TV, radio, cell phone, etc.) in the past 12 months. The majority remember receiving an alert via their wireless device (92%), followed by on TV (31%) and/or radio (24%). Only a few (4%) recall receiving the alert somewhere else.

Older Canadians (55+) are more likely to recall seeing an alert on TV (40-53% vs. 18-28% among 16-54-year-olds). Younger Canadians (16-54) are more likely to recall receiving an alert on their wireless device (94% vs. 88-89% among 55+).

Q033. In the past 12 months, which of the following do you recall receiving emergency alerts on?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

4.2.2 Awareness of Cellphone Alerts

To receive emergency alerts, cellphones must be connected to an LTE, 4G or newer network. As of 2019, the CRTC requires all wireless carriers to support NPAS alerts.

Nearly all Canadians are aware that they can receive emergency alerts through their cellphone (97%). However, fewer (51%) are aware that only compatible devices connected to an LTE or newer type network can receive alerts.

Q005. Today I would like to talk to you about the National Public Alerting System. This system is called Alert Ready. This system is the official emergency alerting system of Canada and is responsible for delivering critical alerts of imminent threats to life to all Canadians through television, radio, and LTE or 4G compatible wireless devices such as cellphones. Prior to today were you aware that…?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

Q005. Today I would like to talk to you about the National Public Alerting System. This system is called Alert Ready. This system is the official emergency alerting system of Canada and is responsible for delivering critical alerts of imminent threats to life to all Canadians through television, radio, and LTE or 4G compatible wireless devices such as cellphones. Prior to today were you aware that…?

Base: Total respondents (n=1400)

4.2.3 Information Source for Alerts

Canadians aware of cellphone alerts became aware through a variety of sources. The majority (62%) became aware by receiving an alert on their wireless device, followed by TV (11%), radio (8%), and a notification through their wireless service provider (7%). Other sources of information include:

• News (6%);
• Cell phone making a noise (6%);
• Social media (3%);
• Online (3%);
• Friends and family (2%);
• Work (1%);
• Pelmorex/Weather Website (1%);
• Other countries used it (1%); and
• Test alerts (1%).

Residents of Ontario are more likely to have become aware of alerts by receiving one (70% vs. 39-57%), while those in the Territories are more likely to have become aware through being notified by wireless service provider (21% vs. 5-10%). Not unexpectedly, younger Canadians (16-54) were more likely than those 55+ to become aware of cellphone alerts through receiving one (65-73% vs. 46-55%), while older Canadians (55+) were more likely to have become aware of cell phone alerts on TV (12-28% vs. 5-7% among those 16-54).

Q013. How did you first become aware that you could receive cell phone alerts?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.2.4 Importance of Cellphone Alerts

Most Canadians believe that including cellphones in national public alerting is important (6 or 7 on a 7-point scale; 87%).

Those in the Atlantic provinces are more likely to believe cellphone alerts are important (6 or 7 on a 7-point scale) compared to those in other provinces (93% vs. 78-87%). As with the National Public Alerting System in general, women are more likely to believe cellphone alerts are important than men (6 or 7 on a 7-point scale; 90% vs. 84% respectively), as are those who recall an alert in the past 12 months (90% vs. 62% among those who do not recall an alert).

Q007B. On a scale of 1 to 7 where 1 is not at all important and 7 is very important, how important do you think the following are?

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.2.5 Relevance and Clarity of Cellphone Alerts

Most Canadians agree that cellphone alerts are a good feature of the NPAS (6 or 7 on a 7-point scale; 89%). Those who recall receiving an alert in the past 12 months are more likely to agree that cellphones are a beneficial feature than those who do not recall an alert (92% vs. 67%).

Further, the majority of Canadians who received a cellphone alert agree that the alert was clear and easy to understand (6 or 7 on a 7-point scale; 95%), and that they received the alert in the language of their choice (7 on a 7-point scale; 83%). Notably, those in the Territories are less likely to say they received an alert in the language of their choice (71% vs. 79-91% in other provinces). Additionally, those who were unsatisfied with the NPAS are more likely to have said they received an alert in a different language than the one they chose (1 or 2 on a 7-point scale, 10% vs. 3% among those satisfied with the NPAS).

Despite overall high satisfaction with cellphone alerts, fewer Canadians believe that the alerts they receive are relevant. Close to half (58%) of those who received a cellphone alert say that the alert was relevant to them (6 or 7 on a 7-point scale). Perceived relevance is lowest in Ontario, with one-in-five saying the alerts they had received were not relevant to them (1 or 2 on a 7-point scale; 19% vs. 1-8% in other provinces).

Q035. Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

Q035. Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Base: Total respondents (n=1293)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

Q035. Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Base: Total respondents (n=1293)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

Q035. Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Base: Total respondents (n=1293)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.2.6 Satisfaction with WPA Alerts

Level of Satisfaction

Three-quarters of Canadians say they are satisfied with WPA alerts (6 or 7 on a 7-point scale; 75%). Satisfaction is higher among women than men (80% vs. 70%), and among those who have received an alert in the past 12 months (83% vs. 24% among those who do not recall an alert). Satisfaction is also higher among those in the Atlantic provinces and Quebec (80-86%) compared with those in Ontario and the Prairies (64-70%).

Table 4.2.6.a. Level of Satisfaction with WPA Alerts

Q018. On a 7 point scale where 1 is not at all satisfied and 7 is very satisfied, how satisfied are you with the alerts that have been sent to your cell phone?

Base: Total respondents (n=1293)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

Q018. On a 7 point scale where 1 is not at all satisfied and 7 is very satisfied, how satisfied are you with the alerts that have been sent to your cell phone?

Base: Total respondents (n=1293)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.2.7 Reasons for Dissatisfaction with WPA

Respondents who were dissatisfied with cellphone alerts were asked to state the reason for their dissatisfaction. Among those who stated more than one reason, each reason was coded separately.

As outlined in Table 4.2.6.a, a minority (6%) of respondents stated that they were dissatisfied with WPA alerts (1,2 or 3 on a 7-point scale). Within this group that stated they were dissatisfied with WPA alerts, the primary stated reason was that the alert did not apply to their area (44%). Further, some said the alerts were meaningless or useless (8%) or did not apply to them (7%). This suggests that few Canadians have an issue with alerts in general, but rather with alert relevance.

Among those who were dissatisfied, their stated reasons for dissatisfaction include:

• The alert woke them up (19%);
• The message in the alert was not clear (11%);
• They wanted to be able to choose alerts they got (9%);
• The volume was too loud (8%);
• The alert evoked a reaction (e.g., fear; 6%);
• They did not want to receive alerts (6%);
• They had privacy concerns (4%);
• They only received Provincial, not Federal, alerts (4%);
• They can’t turn off alerts (3%);
• The alert came at a bad time (e.g., in meetings; (3%))
• The alert was not accessible for disabilities (2%);
• The information disappeared when silenced (2%); and
• They received the same alert too many times (1%)

Q019. Why were you unsatisfied?

Base: Total respondents (n=82)

* Denotes less than 1%

4.2.8 Alert Frequency and Opt-outs

Few Canadians feel that they have received too many cellphone alerts in the past 12 months (6 or 7 on a 7-point scale; 9%). Not unexpectedly, those who are dissatisfied with the NPAS are more likely to say that they receive too many alerts (46% vs. 11%). Those in Ontario and Quebec are also more likely to say they receive too many alerts compared to those in BC, the Prairies, or the Atlantic provinces (12-14% vs. 4-5% respectively).

Further, few (15%) agree that they would like the option to opt-out of cellphone alerts (6 or 7 on a 7-point scale). As expected, those who are dissatisfied with the NPAS are more interested in opting-out of cellphone alerts (44% vs. 12%).

Most (69%) are satisfied with bi-annual tests (6 or 7 on a 7-point scale). As expected, those in demographic groups that tend to view the NPAS more favourably are also more likely to agree that two tests per year is the right amount, including women (72% vs. 65% among men) and those who have received an alert in the past year (73% vs. 51% among those who have not received an alert).

Q035. Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

Q035. Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Base: Total respondents (n=1293)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

Q035. Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

4.3 Amber Alerts

4.3.1 Satisfaction with Amber Alerts

The majority (83%) of Canadians are satisfied with Amber Alerts (6 or 7 on a 7-point scale). Those in Quebec and the Prairies are also more likely to rate Amber Alerts favourably (6 or 7 on a 7-point scale; 90%) compared to those in all other provinces and territories (70-80%).

Canadians who have received any alert in the past 12 months are also more likely to be satisfied with Amber Alerts (89% vs. 46% among those who do not recall an alert), as are those who are more satisfied with the overall NPAS system (90% vs. 36% among those who are not satisfied). This suggests that opinion for the two systems is closely linked.

Q021. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements.

Base: Total respondents (n=1400)

Note: Letters denote statistically significant difference. For example, if there is a B then the result is significantly higher than the corresponding result in column B.

* Denotes less than 1%

Almost all Canadians agree that Amber Alerts are important for ensuring the safety of children (6 or 7 on a 7-point scale; 93%). Agreement is above 90% in almost all demographic groups, but is higher among women than men (95% vs. 91%). Those who have received an alert in the past 12 months are more likely to rate Amber Alerts highly for ensuring child welfare than those who have not received a past 12-month alert (96% vs. 80%), as are those who are satisfied with the NPAS (96% vs. 71% among those not satisfied).

Those in Ontario are less likely than those in Quebec and the Atlantic provinces to agree that Amber Alerts are important for child safety (91% vs. 96-98% respectively). This may be because Ontario receives a greater volume of province-wide alerts and thus may believe alerts are not as effective.

Q021. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements.

Base: Total respondents (n=1400)

* Denotes less than 1%

4.3.2 Reasons for Dissatisfaction with Amber Alerts

Respondents who were dissatisfied with Amber Alerts were asked to state the reason for their dissatisfaction. Among those who stated more than one reason, each reason was coded separately.

As outlined in Table 4.3.1.a, a minority (6%) of respondents stated that they were dissatisfied with Amber Alerts (1,2 or 3 on a 7-point scale). Among those who stated they were dissatisfied with Amber Alerts, one-third stated relevance (the alert did not apply to my area; 35%) as the primary cause of dissatisfaction with the system, followed by not receiving the alert at all (18%), and the alert waking them up (18%). Other stated reasons include:

• The volume was too loud (7%);
• They can’t turn off alerts (7%);
• The alerts were not handled properly (e.g., disappears when you check your phone; 7%);
• The alert came at an inconvenient time (5%);
• The alert was useless (e.g., not informative enough, should provide photos; 5%);
• The alert tone was unpleasant (4%);
• They want to be able to choose alerts they get (4%);
• There are not enough alerts (4%);
• There is a time lapse between event and alert (4%);
• They received an alert multiple times (3%);
• They did not want to receive alerts (3%);
• They believe people use the system to prank (1%);
• The alert evoked a reaction (e.g., fear; 1%).

Q022. Why were you not satisfied with the way Amber alerts were distributed?

Base: Total respondents (n=89)

4.3.3 Potential to Opt-out of Amber Alerts

Despite some Canadians stating they were dissatisfied because Amber Alerts did not apply to their region, most Canadians (79%) believe Amber Alerts should be issued province-wide or territory-wide (6 or 7 on a 7-point scale).

Further, the majority (86%) believe that Amber Alerts should be received by everyone, even if they are an inconvenience (6 or 7 on a 7-point scale). A small but not insignificant number (16%) believe that you should be able to opt out of Amber Alerts (6 or 7 on a 7-point scale).

Q021. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements.

Base: Total respondents (n=1400)

Q021. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements.

Base: Total respondents (n=1400)

Q021. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements.

Base: Total respondents (n=1400)

Appendix A: Methodology

Methodological Overview

Survey Administration

A telephone survey was conducted among 1,400 Canadians age 16 years and older who had a wireless device connected to a wireless service provider. Interviews were conducted using random digit dialling (RDD) for cell phone numbers.

A pre-test consisting of 10 completed English interviews and 10 completed French interviews was undertaken on April 15, 2020. Changes were made to question wording for clarity and to reduce survey length. As a result, these interviews were excluded from the final data set. The survey was in field from November 26 to December 13, 2020.

To allow for regional analyses, regional quotas were also set as follows:

Survey data were weighted using the 2016 Census statistics with regard to region, age, and gender. Further details about the methodology follow.

Pre-test

A pre-test was undertaken on April 15 obtaining 10 English and 10 French completed interviews. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, changes were made to question wording and as such the results of the 20 completes were not included in the final data set.

Sample Design and Selection

The sample consisted of a national random probability sample of cell phone numbers. The target population was Canadians who own a wireless device that is serviced by a WSP, aged 16 and over. Kantar utilized random digit dialling (RDD) for the sample frame that included cell phone numbers. The RDD approach ensures that all cell numbers are given an equal probability of being selected thereby minimizing sampling bias. Random sampling also provides representation among subscribers to various WSPs, Indigenous communities, Anglophone and Francophone markets, and a variety of demographics including age, gender, education and disability.

Survey Administration

The telephone survey was conducted using computer assisted telephone interviewing (CATI) technology. CATI ensures the interview flows as it should with pre-programmed skip patterns. It also controls responses to ensure appropriate ranges and data validity. Sample is imported directly into the survey to ensure accurate recording of sample variables such as region. The system also controls automated scheduling and call-backs to ensure all appointments are adhered to.

Surveys were conducted in English or French as chosen by the respondent. Interviewing was conducted by fully trained interviewers and supervisors. A minimum of five per cent of all interviews were independently monitored and validated in real time.

All participants were informed of the general purpose of the research, they were informed of the sponsor and the supplier and that all of their responses would be confidential.

Margin of Errors

A sample of 1,400 members of the general population 16 years and older will provide us with a confidence interval of +/-2.6%, 19 times out of 20.

Weighting

Data were weighted by region, age and gender using 2016 Census Data.

Response Rate

A total of 16,001 Canadian phone numbers were dialed, of which n=1400 completed the survey. The overall response rate achieved for the study was 4.1%. The following table outlines the sample disposition and response rate as per the MRIA guidelines.

Non-response Bias

The response rate for this survey was 4.1%. In order to maximize response Kantar undertakes the following:

A minimum of 8 callbacks were made before retiring a number.

Call backs are rescheduled at different times and days in order to maximize the possibility of an answer.

Appointments and call backs are offered at flexible times so respondents may take the survey at the most convenient time.

Tabulated Data

Detailed tables are included under separate cover.

Appendix B: Survey Instrument

Not back

Hello/Bonjour my name is INSERT NAME, from Kantar. We are currently conducting a survey on behalf of the Government of Canada on the national public alerting system.

Your participation in this survey is voluntary. Please be assured that your responses are confidential and will not be reported individually nor attributed to you personally. The information collected will be used to inform and develop public policy. This survey will take about 10 minutes to complete.

(INTERVIEWER NOTE: If needed arrange for a call back in the preferred language – English or French)

Normal

• 1 English
• 2 Français

Not back | Min = 16| Max = 99

Can you please tell me your age?

ASK IF Q002=DK/REFUSED

Not back | Dummy

For classification purposes, could you tell me whether your age is:

Normal

• 1 15 or under (TERMINATE)
• 2 Between 16 and 34
• 3 Between 35 and 54
• 4 Between 55 and 69
• 5 70 or older
• 6 REFUSED (DO NOT READ)

Not back | Dummy

And, which province/territory do you live in?

Normal

• 1 Newfoundland and Labrador
• 2 Nova Scotia
• 3 Prince Edward Island
• 4 New Brunswick
• 5 Quebec
• 6 Ontario
• 7 Manitoba
• 8 Saskatchewan
• 9 Alberta
• 10 British Columbia
• 11 Northwest Territories
• 12 Nunavut
• 13 Yukon
• 14 Prefer not to answer

Not back

Do you have your own cell phone, smartphone or other wireless device that is connected to a Wireless Service Provider?

Normal

• 1 Yes
• 2 No – TERMINATE
• 3 Don't know - TERMINATE

Not back | Number of rows: 3 | Number of columns: 3

Today I would like to talk to you about the National Public Alerting System. This system is called Alert Ready.

This system is the official emergency alerting system of Canada and is responsible for delivering critical alerts of imminent threats to life to all Canadians through television, radio, and LTE or 4G compatible wireless devices such as cellphones.

Prior to today were you aware that...?

Rows: | Columns: Normal

Rendered as Dynamic Grid

Not back | Min = 1

In the past 12 months, which of the following do you recall receiving emergency alerts on?

PAUSE BETWEEN ITEMS FOR A YES

Random

• 1 TV
• 2 Radio
• 3 Cellphone
• 4 Somewhere else
• 998 None of the above *Fixed *Exclusive

Not back | Number of rows: 8 | Number of columns: 7

On a scale of 1 to 7 where 1 is not at all important and 7 is very important, how important do you think the following are?

Rows: Normal | Columns: Normal

Rendered as Dynamic Grid

Not back | Number of rows: 8 | Number of columns: 3

National alerting systems are designed to include a number of different types of alerts. Which of the following do you think are included in Canada’s National Public Alerting System?

[IF NECESSARY] Please indicate yes, no, or don’t know.

Rows: Random | Columns: Normal

Rendered as Dynamic Grid

Not back

On a 7 point scale where 1 is not at all satisfied and 7 is very satisfied, how satisfied are you with Canada’s National Public Alerting System, overall?

Normal

• 1 1 – Not at all satisfied
• 2 2
• 3 3
• 4 4
• 5 5
• 6 6
• 7 7 – Very satisfied
• 999 Don't know *Fixed *Exclusive

ASK Q013 IF Q005=Yes to (2) You can receive emergency alerts through your cellphone

Not back | Min = 1

How did you first become aware that you could receive cell phone alerts?

Normal

• 1 Alert Ready Website
• 2 Friends and family
• 3 Notified by wireless service provider
• 4 Online
• 5 Pelmorex/Weather Network
• 6 Radio
• 7 Read or heard about it on the news
• 8 Received an alert
• 9 Social media
• 10 TV
• 996 Some other way(specify): *Open *Fixed

Not back | Number of rows: 8 | Number of columns: 7

Now, I am going to ask you a few questions about the emergency alerts that are sent to your cell phone. Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Rows: Random | Columns: Normal

Rendered as Dynamic Grid

Ask only if Q033 P12M_ALERT_TYPES = 3(CELL PHONE)

Not back

On a 7 point scale where 1 is not at all satisfied and 7 is very satisfied, how satisfied are you with the alerts that have been sent to your cell phone?

Normal

• 1 1 – Not at all satisfied
• 2 2
• 3 3
• 4 4
• 5 5
• 6 6
• 7 7 – Very satisfied

Ask only if Q018 - LVL_SAT_WPA,1,2,3

Not back | Min = 1

Why were you unsatisfied?

Normal

• 1 The alert did not apply to my area
• 2 The message in the alert was not clear
• 3 The alert woke me up
• 4 I received the same alert many times
• 5 The volume was too loud
• 6 The alert was not sent in my preferred official language
• 7 I want to be able to choose which alerts I get
• 8 Privacy concerns
• 9 I can’t turn off the alerts
• 10 The alert was not accessible. i.e., it did not accommodate my disability
• 11 Alert evoked a reaction (i.e. fear or panic)
• 12 I did not want to receive these alerts
• 996 Other (specify): *Open *Fixed

Not back

An Amber alert is issued when a child has been abducted and it is believed that their life is in grave danger. An Amber alert provides the public with immediate and up-to-date information about the abduction and solicits the public’s help in the safe and swift return of the child.

Not back | Number of rows: 6 | Number of columns: 7

Using a scale of 1 to 7 where 1 is do not agree at all and 7 is completely agree, please rate the extent to which you agree or disagree with the following statements

Rows: Random | Columns: Normal

Rendered as Dynamic Grid

Ask only if Q021 (3) 1,2,3

Not back

Why were you not satisfied with the way Amber alerts were distributed?

Normal

• 1 The alert did not apply to my area
• 2 The message in the alert was not clear
• 3 The alert woke me up
• 4 I received the same alert many times
• 5 The volume was too loud
• 6 The alert was not sent in my preferred official language
• 7 I want to be able to choose which alerts I get
• 8 Privacy concerns
• 9 I can’t turn off the alerts
• 10 The alert was not accessible. i.e., it did not accommodate my disability
• 11 Alert evoked a reaction (i.e. fear or panic)
• 12 I did not want to receive these alerts
• 13 Alert provoked a reaction (i.e. fear or panic)
• 996 Other (specify): *Open *Fixed
• 999 Don't know *Fixed *Exclusive

The following questions are for classification purposes only

Not back

Normal

• 1 Male
• 2 Female

Not back

Do you self-identify as Indigenous, that is, First Nations, Métis, or Inuit?

INTERVIEWER INSTRUCTION: Métis: PRONOUNCED 'MAY-TEE'

Normal

• 1 Yes
• 2 No
• 3 Don’t know
• 4 Prefer not to answer

Not back

Do you consider yourself to currently have any disabilities that affect your ability to properly receive alerts, and if so, what are those?

Normal

• 1 No
• 2 Hearing
• 3 Visual
• 4 Cognitive (such as various learning disabilities)
• 5 Emotional or psychological (such as PTSD, depression)
• 6 Mobility (such as paraplegic)
• 7 Other health problems or conditions (such as heart condition)
• 8 Prefer not to answer

Not back | Personal data

And finally, can you please tell me the first three characters of your postal code?

Not back

Thank you for your time today. If you would like more information about Canada’s alerting system you can visit https://www.alertready.ca/. . The results, once compiled, can be found on the Library and Archives website.

[ IF ASKED:  at  https://www.bac-lac.gc.ca/eng/porr/Pages/porr.aspx/].