Figure 3: Source of Recall of Elections Canada Advertising (1)

Q29b. Where did you see, hear or read about it? Base: n = 302: split-sample respondents who recalled communications from EC. [Dk/nr: 5%] (Multiple responses accepted.)

The above horizontal bar chart shows the percentage of respondents' sources of seeing, hearing, or reading about the by-election. The breakdown is as follows:

• Total
• ED householder-brochure/leaflet: 29%
• Television: 25%
• Newspaper: 24%
• Voter information card (VIC): 24%
• Candidates/political parties: 21%
• Radio: 16%
• Facebook: 14%
• Other Internet website: 13%
• Word of mouth: 3%
• YouTube: 3%
• Elections Canada website: 2%
• Instagram: 2%
• Twitter: 2%
• Screens in Tim Hortons: 1%
• Other: 2%