Appendix – National Electors Study on the 43rd Canadian Federal General Election – Methodological Report

Quantitative Research Instruments

Recruitment Script

Landline

Hello, my name is [insert here] and I am calling on behalf of Elections Canada from Advanis. We are doing an important study about the federal election.

Please be assured that I am not selling anything and that we are not inquiring about your political opinions. Your survey participation is voluntary and your answers will be kept entirely confidential.

May I speak to the last person in your household who celebrated his or her birthday and that is at least 17 years of age and is a Canadian citizen eligible to vote in October?

If Asked: We are asking people to complete three online surveys. Each survey will take about 15 minutes to complete. The first survey will be available in June, the second survey will be available in the fall prior to the election, and the third survey will be available after the election.

If Asked: The election is expected to take place on October 21.

If Asked About Legitimacy Of Survey: If you would like to ensure that this survey is run by Elections Canada, you can call their toll-free number at 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time). You can also contact Alethea Woods, from Phoenix Strategic Perspectives, at 613-260-1700, ext. 223. Phoenix Strategic Perspectives is conducting this study with Advanis on behalf of Elections Canada.

If Asked About The National Do Not Call List: Calls made for the purpose of market research, polls or surveys are not considered telemarketing calls. Organizations making these types of calls are not required to register with the National Do Not Call List. The National Do Not Call List toll-free telephone number is 1-866-580-3625.

If Asked About Elections Canada: The toll-free telephone number for Elections Canada is 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time).

If Have Visual Disability And Can't Take Web Survey But Want To Participate: Take down their information and send to team supervisor to add to shift report. We can call them with the survey later.

Wireless

Hello, my name is [insert here] and I am calling on behalf of Elections Canada from Advanis. We are doing an important study about the federal election.

Please be assured that I am not selling anything and that we are not inquiring about your political opinions. Your survey participation is voluntary and your answers will be kept entirely confidential.

May I speak to the last person in your household who celebrated his or her birthday and that is at least 17 years of age and is a Canadian citizen eligible to vote in October?

If Asked: We are asking people to complete three online surveys. Each survey will take about 15 minutes to complete. The first survey will be available in June, the second survey will be available in the fall prior to the election, and the third survey will be available after the election.

If Asked: The election is expected to take place on October 21.

If Asked About Legitimacy Of Survey: If you would like to ensure that this survey is run by Elections Canada, you can call their toll-free number at 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time). You can also contact Alethea Woods, from Phoenix Strategic Perspectives, at 613-260-1700, ext. 223. Phoenix Strategic Perspectives is conducting this study with Advanis on behalf of Elections Canada.

If Asked About The National Do Not Call List: Calls made for the purpose of market research, polls or surveys are not considered telemarketing calls. Organizations making these types of calls are not required to register with the National Do Not Call List. The National Do Not Call List toll-free telephone number is 1-866-580-3625.

If Asked About Elections Canada: The toll-free telephone number for Elections Canada is 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time).

If Have Visual Disability And Can't Take Web Survey But Want To Participate: Take down their information and send to team supervisor to add to shift report. We can call them with the survey later.

Screener

S1

Please note that this call may be recorded for quality control or training purposes. Any personal information collected is subject to the federal Privacy Act and will be held in strict confidence. By taking part in this survey, you consent to the use of your answers for research and statistical purposes. The anonymous database of all responses may be shared with external researchers under the strict condition that no personal information is ever distributed or made public.

S2

May I confirm that you are a Canadian citizen?

S3 Show if not Canadian citizen

This survey must be completed by Canadian citizens. Would there be someone in your household who is a Canadian citizen?

T3 Show if no Canadian citizen in household

Thank you for your time.

Landline

We are conducting a multi-survey for Elections Canada. There will be three online surveys. Each will take about 15 minutes to complete. The first survey will be available within the next few weeks. We will also be asking you to complete an online survey in September or October before the election and then another online survey after the election.

Can I send you a text or email with a link to the survey to complete when you have time? A link to the survey will be sent to you within the next week.

If Yes, Ask: Would you prefer a text message or an email?
(if Landline and BeforeJunedate and have email OR landline and No email)

Wireless

We are conducting a multi-survey for Elections Canada. There will be three online surveys. Each will take about 15 minutes to complete. The first survey will be available within the next few weeks. We will also be asking you to complete an online survey in September or October before the election and then another online survey after the election.

Can I send you a text or email with a link to the survey to complete when you have time? A link to the survey will be sent to you within the next week.

If Yes, Ask: Would you prefer a text message or an email?
(if not landline and BeforeJunedate and have email or landline and No email)

If wireless: we can also send an email with the survey link if that is preferred.

Refcontactmethod Show if Refused contactmethod
Thank you for your time. Goodbye.

CBcontactmethod Show if Callback contactmethod
Arrange callback.

confirmemail Show if contactmethod send email
Could you please confirm your email address for me?

Refused

emailrefuse Show if email refused
Thank you for your time. Goodbye.

confirmsms Show if send SMS new contactmethod
What mobile phone number would you like us to send the survey link to?

EndSMS Show if contactmethod send SMS
(if DateJunepassed) Thank you for agreeing to participate. We will send you a text message with the survey link shortly.

Goodbye and have a great day/evening!

(if BeforeJunedate) Thank you for agreeing to participate. We will send you a text message with the survey link within the next week.

Goodbye and have a great day/evening!

Status Code: -1

EndEmail Show if confirmed email
(if DateJunepassed) Thank you for agreeing to participate. We will send you an email with the survey link shortly.

Goodbye and have a great day/evening!

(if BeforeJunedate) Thank you for agreeing to participate. We will send you an email with the survey link within the next week.

Goodbye and have a great day/evening!

Status Code: -1

Wave 1 Questionnaire

Phone intro

[Refer to recruitment script]

Web intro

Please select the language in which you wish to complete the survey.

[Next]

Thank you for agreeing to take part in this short survey being conducted on behalf of Elections Canada by Advanis. Click <here> if you wish to contact Elections Canada to verify the authenticity of this survey. The survey should take no more than 15 minutes to complete and is voluntary and completely confidential.

Elections Canada is required by the Privacy Act to protect your personal information. Elections Canada will not use your responses to identify you, and none of your opinions will be attributed to you personally in any way. To view Advanis's privacy policy, click <here>.

[Next]

Programming notes:

  1. Section titles should not appear on screen for respondents.
  2. Do not present question numbers on screen for respondents.
  3. All questions are mandatory unless otherwise stated.
  4. Allow one response per question unless otherwise stated.
  5. Some questions are phone-only or web-only. This is noted.
Screening/Quotas
  1. Are you a Canadian citizen? [Do not read list]

  2. In what year were you born?

    [Ask if Q2=02]

  3. Will you be 18 years of age on or before October 21? [Do not read list]

  4. In which province or territory do you live? [Do not read list]

  5. Are you of First Nations, Métis or Inuit descent? [Do not read list; If multiple identities, Ask “which do you primarily identify as”]

    [Ask q6 if q5=01]

  6. Do you live on a reserve? [Read list]

  7. Moved to demographic section

  8. Moved to demographic section

  9. Moved to demographic section

  10. Were you born in Canada? [Do not read list]

  11. In what country were you born?

  12. In what year did you first come to Canada to live?

  13. In what year did you become a citizen of Canada? [DO NOT READ]

    [Ask if Q13=01]

  14. Did you become a Canadian citizen before or after October 19, 2015? [Read List] [Interviewer note: If asked about the date, say: The last federal election was held on October 19, 2015.]

Section I: Voter Participation
  1. In each election, many people don't or can't vote for a variety of reasons. Thinking about all elections since you have been eligible to vote, have you voted in none of them, some, most, or all of them? [Note to interviewer: If asked this applies to federal, provincial and municipal elections, including elections in the respondent's country of origin]

    [Skip q16 if subgroup: new canadian or if q2 > 1997]

  2. Did you vote in the previous federal election held on October 19, 2015? [Do not read list]

Section II: Perceptions of Elections Canada
  1. When you think about getting information about when and where to vote, or how to identify yourself at the polls, or any other information on the voting process, who or which organization first comes to mind? [Do not read list; record first mention] [Online: open ended]

    Notes:
    If the respondent only mentions where or how they get the information (e.g. “in the mail,” “online”), then PROBE: “Can you think of who is the source of information you would get (in the mail, online, etc.)?” Do not probe more than once. Record the response given, and move on to the next question.

  2. How much confidence, if any, do you have in the following institutions in Canada? [Phone only:] Do you have a great deal of confidence, a fair amount, not much, or no confidence in…. [Read items]

    [grid]
    [rows; rotate items]

    1. Deleted
    2. The civil service
    3. The police
    4. The federal government
    5. Big business/corporations
    6. Elections Canada

    [Columns]

  3. Overall, how familiar are you with Elections Canada? [Read List]

    [skip q20/21 if q19=4]

    [Split sample 50/50 the next 2 questions]

  4. [Phone] Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree that Elections Canada is the most trusted source of information about the electoral process? [Read items]
    [Web] How strongly do you agree or disagree that Elections Canada is the most trusted source of information about the electoral process?

  5. [Phone]On a scale of 0 (zero) to 10, where 0 means strongly disagree and 10 means strongly agree, how much do you agree that: Elections Canada is the most trusted source of information about the electoral process.
    [Web] How much do you agree that…? Elections Canada is the most trusted source of information about the electoral process.

Section III: Electoral Information
  1. [Phone only] To the best of your knowledge, what are the current ways that electors can vote in a federal election? [Do not read; accept multiple mentions].

    Probe carefully to avoid suggesting answers which would give away the list. After each answer, probe “Anything else?”

    Notes:
    If respondent simply says “polling station,” probe “Could you please be more specific – about when would that be?”

    If respondent says “prior to election day,” ask for clarification “Could you please be more specific?”

  2. [Web only] Besides voting in person at the polling station on election day, is it possible to vote in the following ways? Select all that apply.

    [Rotate]

Section IV: Registration Requirements
  1. To the best of your knowledge…[Read items and response options]

    [Grid]

    [Rows]

    1. …do you need to be registered on the list of electors to vote in a Canadian federal election?
    2. …do you need to update your voter registration if your information changes – for example if you moved or changed your name?

    [Columns]

  2. Are you personally registered to vote in a Canadian federal election? [Do Not Read List]

    [Ask If Q25=01]

  3. How do you know that you are registered to vote? [DO NOT READ; ACCEPT MULTIPLE RESPONSES]

    [Ask Q27 If Q24a=01 And Q25≠1]

  4. If someone needed to register to vote or update their voter registration information, how can they do so? [Do not read; Accept Multiple Responses] [Online: Open Ended]

Section V: Voter Identification

[Split Sample: 50/50 – Q28 And Q29 Rotated Split Sample 1 And Q30 Split Sample 2]

  1. To the best of your knowledge, do voters have to present a proof of identity in order to vote in a Canadian federal election? [Do Not Read List]

  2. To the best of your knowledge, do voters have to present a proof of address in order to vote in a Canadian federal election? [Do Not Read List]

  3. In order to vote at a federal election, must electors provide… [Read List]

    [Do Not Read]

Section VI: Expectations of Voting Experience
  1. [Phone] As you may know, a federal election is expected to be held in the fall. If you wanted to vote, do you think it would be very easy, somewhat easy, somewhat difficult, or very difficult for you to …? [Read Items]
    [Web] As you may know, a federal election is expected to be held in the fall. If you wanted to vote, how easy or difficult do you think it would be to …?

    [Grid]

    [Rows]

    1. [Ask Only If Q25 = No Or Don't Know]…register to vote?
    2. …decide which candidate to vote for?
    3. …go to the polling station?
    4. …vote once you arrive at the polling station?

    [Columns]

  2. How much time do you think it would take you to do the following? [Read Items]

    [Grid]

    [Rows]

    1. go to the polling station?
    2. vote once you arrive at the polling station?
  3. [Web only] Here are some steps you could take during an election campaign before you cast your vote. Please select the steps in the order you would expect to take them, assuming you were to vote. The final step will be to cast your vote.

    Only select the steps that would apply to you. [randomize all but “go to the polling place to cast my vote”; select all that apply]

  4. [Web only] Please indicate how easy or difficult you expect each step to be.

    [Grid]

    [Rows]

    1. [List items selected in previous question]

    [Columns]

  5. Are you certain to vote, likely to vote, unlikely to vote or certain not to vote in the 2019 federal election? [Do not read list]

Section VII: Working in the Election

[Split sample: next 4 questions in 4 ways]

  1. Is this true or false? In a federal election, the people who work at the polls are paid. [Do not read list]

  2. Is this true or false? In a federal election, people from the general public can be hired to work at the polls. [Do not read list]

  3. During an election, Elections Canada hires and pays local people to work at the polls in their area. How interested would you be in working at the polls in an election? [Read List]

  4. During an election, Elections Canada needs local people to work at the polls in their area; without them it would be impossible to hold elections. How interested would you be in working at the polls in an election? [Read List]

Section VIII: Political financing and regulation of political entities
  1. Is this true or false? There is no limit on the amount of money an individual may donate to a federal political party or candidate. [Do Not Read List]

    [Split Sample The Next questions in 4 ways]

  2. Deleted Question

  3. Deleted Question

  4. Deleted Question

  5. Do you think it is appropriate for a provincial government to run advertising about federal election issues during a federal election? [Do Not Read List]

  6. Do you think it is appropriate for provincial government officials to campaign about federal election issues during a federal election? [Do Not Read List]

  7. Deleted Question

  8. Do you think it is appropriate for a federal government to run advertising about provincial election issues during a provincial election? [Do Not Read List]

  9. Do you think it is appropriate for federal government officials to campaign about provincial election issues during a provincial election? [Do Not Read List]

Section VIII: Civic, Democratic and Political Engagement
  1. [Phone] In general, are you very interested, somewhat interested, not very interested, or not at all interested in politics? [Do Not Read List]
    [Web] In general, how interested are you in politics?

  2. Deleted Question

  3. Who is the current federal Minister of Finance in Canada? Is it…? [Read List]

    [Rotate Names]

  4. To the best of your knowledge, which government has primary responsibility for ….? [Read Item] [Phone Only: Read “Is it the federal, provincial, or municipal government?”]

    [Read Next Item]

    [Grid]

    [Rows; Rotate]

    1. …education?
    2. …defence?

    [Columns]

  5. [Phone] Thinking about government and politics in Canada, do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements? [Read Items]

    [Web] Thinking about government and politics in Canada, how strongly do you agree or disagree with the following statements?

    [Grid]

    [Rows; Rotate]

    1. All federal political parties are basically the same; there is not really a choice.
    2. I do not think government cares much about what people like me think.
    3. Sometimes politics and government seem so complicated that someone like me can't really understand what's going on.

    [Columns]

    [Split Sample: 50/50 The Next 2 Questions]

  6. Deleted Question

  7. For some people, voting is a duty. They feel that they should vote in every election. For others, voting is a choice. They only vote when they feel strongly about that election. For you personally, is voting first and foremost a duty or a choice? [Do Not Read List]

    [Note: If Respondent Says “both,” Probe “If you had to choose which would you say is the most important: duty or choice?”]

  8. For some people, voting is a choice. They only vote when they feel strongly about that election. For others, voting is a duty. They feel that they should vote in every election. For you personally, is voting first and foremost a choice or a duty? [Do Not Read List] [Note: If Respondent Says “both,” Probe “If you had to choose which would you say is the most important: choice or duty?”]

  9. When you were in high school, did you take any courses where you learned about government, politics and democracy? [Do not read list]

    [Ask q58 if —subgroup: youth]

  10. Did you participate in a mock election program in primary school or high school, for example Student Vote? [Do Not Read List]

    [Note To Interviewers: If asked about Student Vote: “This is a program that runs during a federal, provincial or municipal election that lets students vote for the actual candidates in a mock election at their schools.”]

  11. Deleted Question

  12. Deleted Question

  13. [Phone] When you were growing up, did you often, sometimes, or never talk about politics or government at home? [Do Not Read List]
    [Web] When you were growing up, how often did you talk about politics or government at home?

  14. [Phone] And now, do you often, sometimes, or never talk about politics or government [Insert Item]? [Read Options]
    [Web] And now, how often do you talk about politics or government …?

    [Grid]

    [Rows]

    1. …at home?
    2. …with friends?

    [Columns]

  15. [Web Only] In the past 12 months, have you done any of the following? (select all that apply)

    [Grid]

    [Rows; Rotate Items]

    1. Left a comment on an online article, or wrote a letter or email to a newspaper
    2. Attended a community meeting about a local issue
    3. Contacted a politician to express your views on an issue
    4. Participated in a demonstration or protest march
    5. Signed a petition
    6. Raised or donated money for a cause
    7. Bought or boycotted products for political or ethical reasons
    8. Wore a t-shirt, bracelet, or badge for a cause
    9. Used social media to share political information or content
    10. Searched online for information about political issues
    11. Volunteered for an organization
    12. Volunteered for a political party or a candidate
    13. Donated money to a political party or a candidate
    14. None of the above
  16. Do you think of yourself as close to a particular federal political party? [Read List]

    [Ask If Q64=01]

  17. [Phone] Do you feel very close, somewhat close, or not very close to this party? [READ LIST] [WEB] How close do you feel to this party?

Section X: Electoral Change and Technology

[Split Sample The Next Questions in 7 ways; Respondents Asked 1 of Q70a-B-Q71-Q72A-D]

  1. Deleted Question

  2. Deleted Question

  3. Deleted Question

  4. Deleted Question

  5. [Phone] Do you strongly agree, somewhat agree, somewhat disagree, or strongly disagree with the following statement? [Read Items]
    [Web] How strongly do you agree or disagree with the following statement?

    1. The voting age in a federal election should be lowered from 18 to 16 years old.
    2. Canadians should have the option to vote over the Internet in federal elections.
  6. Which statement comes closest to your own view? [Read List]

    [Rotate First Two Options]

  7. In some countries, there are rules or incentives in place to ensure political parties run candidates from certain groups. [Phone] Do you strongly agree, somewhat agree, somewhat disagree, or strongly disagree that (Pipe In Text Of Selected Q72A-H)? [WEB] How strongly do you agree or disagree that (Pipe In Text Of Selected Q72A-H)?

    1. political parties should be required to have more women candidates?
    2. political parties should receive a financial incentive for having more women candidates?
    3. deleted
    4. deleted
    5. political parties should be required to have more Indigenous candidates?
    6. political parties should receive a financial incentive for having more Indigenous candidates?
    7. deleted
    8. deleted
Section XI: Media and Privacy
  1. Deleted Question

  2. Deleted Question

  3. In the last 2 weeks, have you… [Online: …done any of the following? Select all that apply.]

    [Grid]

    [Rows; Rotate Items]

    1. Read a newspaper or magazine
    2. Read or watched news online
    3. Watched television
    4. Deleted
    5. Listened to radio
    6. Deleted
    7. Used public transit
    8. Used social media [Phone: Read If Asked: (for example, Facebook, Twitter, Snapchat, YouTube, etc.)]
    9. Watched a movie at a movie theatre
    10. None of the above

    [Ask If At Least 2 of Q75 A, B, C, E, or H=01]

  4. [Web Only] In general, which of these media sources would you say is your main source of news?

  5. Deleted Question

  6. [Phone] Would you say that you have a great deal of trust, a fair amount, not much, or no trust at all in the following sources of news information? [Read Items]
    [Web] How much trust do you have in the following sources of news information?

    [Grid]

    [Rows; Rotate]

    1. Traditional journalism, which includes mainstream media outlets available in print, on TV, and online.
    2. News information posted on social media. This does not include people's personal opinions.

    [Columns]

  7. Elections Canada keeps the name, address and date of birth of all Canadians who are registered to vote. This information is shared with federal political parties every year, and when there is an election. [Phone] Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree with the following statements? [Read Items]
    [Web]
    How strongly do you agree or disagree with the following statements?

    [Grid]

    [Rows; Rotate]

    1. Elections Canada can be trusted to protect the personal information of Canadians.
    2. [Split Sample 3 Ways] i. Political parties can be trusted to collect and use the personal information of Canadians in a responsible way./ii. Laws should regulate how political parties collect and use Canadians' personal information./iii. It is important for political parties to collect and use personal information about Canadians in order to communicate with them.

    [Columns]

Section XV: Demographics

The last few questions are for classification purposes only. Please be assured that your answers will remain completely confidential.

  1. Deleted Question

  2. For the purposes of this survey, could you please provide your gender? [Read List]

  3. What language do you speak most often at home? [Read List]

  1. a. Will you be enrolled in full-time or part-time post-secondary studies in the fall? [Read List]

  2. What best describes your current employment status? [Read List]

  3. What is your marital status? [Do Not Read List]

  4. What is the highest level of education that you have reached? [Do Not Read – Code One Only]

    1. How much difficulty do you have with … [Read First Item]? [Phone] Do you have no difficulty, some, a lot, or you can't do this at all? What about…[Read Next Item]? [Repeat For All. Do Not Repeat Scale Unless Asked]

      [Grid]

      [Rows; Rotate]

      1. …hearing, even when using a hearing aid?
      2. …seeing, even when wearing glasses or contacts?
      3. …going up and down a flight of stairs without resting?
      4. …using your fingers to grasp a small object like a pencil?

      [Columns]

      • 01. No difficulty      [Score 0]
      • 02. Some difficulty      [Score 1]
      • 03. A lot of difficulty      [Score 4]
      • 04. I cannot do this at all      [Score 7]
      • 99. [Do Not Read] Prefer not to say
    2. Thinking of your daily activities, how much difficulty do you have with… [Read First Item]? [Phone] Do you have no difficulty, some, a lot, or you can't do most daily activities because of this? What about…[Read Next Item]? [Repeat For All. Do Not Repeat Scale Unless Asked]

      [Grid]

      [Rows; Rotate]

      1. …chronic or recurring pain?
      2. …learning, remembering or concentrating?
      3. …a mental, psychological, or emotional health condition?
      4. …a developmental disability or disorder, for example Down syndrome or autism?

      [Columns]

      • 01. No difficulty      [Score 0]
      • 02. Some difficulty      [Score 1]
      • 03. A lot of difficulty      [Score 4]
      • 04. I cannot do most activities because of this      [Score 7]
      • 99. [Do Not Read] Prefer not to say

    Use Q7 And Q8 To Construct The Disability Severity Scale

    • scores of 0-1=No disability
    • scores of 2-3=Mild disability      [Subgroup: Mild/moderate Disability]
    • scores of 4-6=Moderate disability      [Subgroup: Mild/moderate Disability]
    • scores of 7-13=Severe disability      [Subgroup: Very/severe Disability]
    • scores of 14+=Very severe disability      [Subgroup: Very/severe Disability]

    [Skip Q9 if Disability severity scale <2]

    1. Do you consider yourself to have a disability? [Do Not Read List]

      • 01. Yes
      • 02. No
      • 99. Prefer not to say
  5. What was the total annual income of all members of your household combined, before taxes, in 2018? [Read List]

  6. Including yourself, how many people usually live in your household?

    [Ask If Q87=02 or more]

  7. How many people in your household are under 18 years old?

    [Ask if Q88=01 or more]

  8. What is the age of the youngest person in your household?

  9. Deleted Question

  10. How many times have you moved in the last 12 months? [Do Not Read List] [Read If Asked: “A move is considered moving to any new dwelling, including a move for college or university.”]
    [Web] If you have not moved please enter 0.

    [Phone]

    [Web]

  11. Deleted Question

  12. Deleted Question

    [Ask If Q5=04]

  13. What is your ethnic or cultural background? [Do Not Read. Accept Only One Reply; Use 97 For Mixed/multiple Ethnicities.]

    Group Includes
    01 White/Caucasian English-Canadian, French-Canadian, Quebecois and non-visible minority (includes English, Irish, Scottish, German, French, Italian)
    02 Chinese China, Hong Kong, Taiwan
    03 East Asian Japanese, Korean
    04 South Asian/East Indian Bangladeshi, Bengali, Bruneian, Gujarati, East Indian, Indo-Pakistani, Mauritian, Mayotte, Mongolian, Pakistani, Punjabi, Singhalese, Sri Lankan, Tamil
    05 South East Asian Vietnamese, Cambodian, Malaysian, Laotian, Indonesian, Singaporean, Burmese, Kampuchean, Thai
    06 Filipino
    07 Black (Africa, Caribbean) Angolan, Anguillan, Antiguan, Aruba/Netherlands Antilles, Bahamian, Barbadian, Belizean, Beninese, Bermudan, Botswanan, Burkinabe, Burundian, Cameroonian, Cape Verde Islands, Cayman Islands, Central African, Chadian, Comoros Islands, Congolais, Dominican, Equatorial Guinean, Ethiopian, Gabonese, Gambian, Ghanaian, Grenadian, Guadeloupian, Guinean, Guinea-Bissauan, Guyanese, Haitian, Ivorian, Jamaican, Kenyan, Lesothan, Liberian, Malagasy, Malawian, Malian, Martinican/French Guiana, Montserratan, Mozambican, Namibian, Nevisitian, Nigerois, Nigerian, Rwandan, Vicentian/Grenadines, Saint Lucian, Senegalese, Trinidadian, Tobagonian, West Indian, other Caribbean, other African
    08 Latin American All Central and South American countries, Mexico, Cuba, Puerto Rico
    09 West Asian/North African/ Arab Afghan, Algerian, Armenian, Bahrain, Bhutanese, Egyptian, Iranian, Iraqi, Israeli, Jordanian, Kurdish, Kuwaiti, Lebanese, Libyan, Maghrebi origins, Mauritanian, Moroccan, Nepalese, Omani, Palestinian, Yemenite, Saudi Arabian, Syrian, Turk
    10 Pacific Islands Fijian, Melanesian, Micronesian, Polynesian, Tongan, Tuvaluan, Wake Island, Samoan, American Samoa, Coral Sea Islands Territory, Kiribatian, Nauruan, Norfolk Island, Northern Mariana Island, Tokelau, Pitcairn Islands, Trust Territory of the Pacific Islands, Vanuatuan, Wallis and Futuna Islands, Cook Islands, Johnston Atoll, Guam, Midway Islands, New Caledonian
    97 Other visible minorities or mixed ethnicity, please specify Record [insert here]
    98 Don't know
    99 Refusal

    [Web List]

  14. [Web Only] We're interested in how you see yourself. How well does the following pair of words describe you?

    [Grid]

    [Rows; Rotate]

    1. Extraverted, enthusiastic
    2. Critical, quarrelsome
    3. Dependable, self-disciplined
    4. Anxious, easily upset
    5. Open to new experiences, complex
    6. Reserved, quiet
    7. Sympathetic, warm
    8. Disorganized, careless
    9. Calm, emotionally stable
    10. Conventional, uncreative

    [Columns]

  15. Finally, to help us better understand how results vary by region, please provide your postal code.

    [Web Panel Only] Finally, to help Elections Canada better understand how results vary locally and by region, would you please provide your postal code? Your postal code will not be used to identify you or link your survey responses to you.

    Record: [Text]

  16. Would you be willing to provide the first three digits of your postal code?

Phone Conclusion

That concludes the survey. This survey was conducted on behalf of Elections Canada. Thank you very much for your thoughtful feedback. It is much appreciated.

If you have any reason to believe that your personal information is not being handled in accordance with the Privacy Act, you have a right to complain to the Privacy Commissioner of Canada. Would you like me to give you the contact information?

[If Asked]
Toll-free: 1-800-282-1376
TTY: (819) 994-6591
Web: Go to www.priv.gc.ca and click “Report a concern”

We'll contact you for the follow-up survey during the electoral period.

Online Closing Page

That concludes the survey. This survey was conducted on behalf of Elections Canada. Thank you very much for your thoughtful feedback. It is much appreciated.

If you have any reason to believe that your personal information is not being handled in accordance with the Privacy Act, you have a right to complain to the Privacy Commissioner of Canada:

Toll-free: 1-800-282-1376
TTY: (819) 994-6591
Web: Go to www.priv.gc.ca and click “Report a concern”

We'll contact you for the follow-up survey during the electoral period.

[Web Only: If Q38 Or Q39 Are 01 Or 02, Show The Following After The Privacy Information: You indicated that you might be interested in working at the polls in your area. For information about doing so, please visit this page of Elections Canada's website:
https://www.elections.ca/content.aspx?section=emp&dir=pos&document=index&lang=e]

Wave 2 Questionnaire

Web intro

Please select the language in which you wish to complete the survey.

A short while ago, you agreed to take part in an important study about the Federal Election. Thank you for completing the first of the three surveys being conducted on behalf of Elections Canada by Advanis.

It is now time to complete the second survey. It should take no more than 15 minutes to complete and is completely confidential. Click <here> if you wish to contact Elections Canada to verify the authenticity of this survey.

Elections Canada is required by the Privacy Act to protect your personal information. Elections Canada will not use your responses to identify you, and none of your opinions will be attributed to you personally in any way. To view Advanis's privacy policy, click <here>.

Programming notes:

The following variables from W1 are required for import to W2:

Section 1: Electoral Information
  1. Awareness

    [If W2a]: Are you aware that a federal election is scheduled to take place on October 21, 2019?

    [If W2b,c,d,e]: Are you aware that a federal election will take place on October 21, 2019?

    [Ask if date < Oct. 21]

  2. Vote intention

    How likely or unlikely is it that you will vote in the 2019 federal election?

  3. Informed voting process - breakdown

    Overall, how well informed do you feel you are about voting in the federal election, in terms of …

    [Grid]

    [Rows]

    1. where to vote?
    2. when to vote?
    3. the ways to vote?

    [Columns]

Section 2: EC Advertising
  1. Unaided recall – ec advertising

    Over the past few weeks or so, have you seen, heard or read any advertising or communications from Elections Canada about where, when and the ways to register and vote in the Canadian federal election?

    [Ask if Q4=01]

  2. How did you know

    How did you know that it was an ad or communication from Elections Canada?

    [Open-ended]

    [Ask if Q4=01]

  3. Channel unaided recall

    Where did you see or hear this advertising or communication? Select all that apply.

    [Select all that apply; randomize options]

    [Ask if Q4=01]

  4. Main message unaided recall

    Thinking about the advertising and communications that you saw or heard, what do you think is the main point they were trying to get across?

    [Open-ended]

Section 3: Knowledge-related Measures
  1. Knowledge registration

    [If W2a-b] To the best of your knowledge…

    [Grid]

    [Rows]

    1. …do you need to be registered on the list of electors to vote in a Canadian federal election?
    2. …do you need to update your voter registration if your information changes – for example if you moved or changed your name?

    [Columns]

    [If Q8A ≠ 01 and Q8B ≠ 01, then skip Q9, Q10, Q11A and Q11B]

    [Split sample the next 4 questions as follows:

  2. Registration methods open

    [W2a-b] If someone needed to register to vote or update their voter registration information, how can they do so? [Online: open-ended]

  3. Election day registration

    [W2a-b] If an elector is not registered on election day and wants to vote, can they register at the polling place and then vote immediately after?

  4. A. Online registration A

    [W2a-b] To the best of your knowledge, can electors use an Online Voter Registration Service on Elections Canada's website to check, update or complete their voter registration during the election?

  1. B. Online registration B

    [W2a-b] To the best of your knowledge, is it possible for Canadian electors to check, update or complete their voter registration on Elections Canada's website?

    [Split sample: next 2 questions in 2 ways]

  2. A. Knowledge ID A

    [W2c-e] To the best of your knowledge,

    [Grid]

    [Rows; rotate order]

    1. a. do voters have to present a proof of identity in order to vote in a Canadian federal election?
    2. b. do voters have to present a proof of address in order to vote in a Canadian federal election?

    [Columns]

  1. B. Knowledge ID B

    [W2c-e] In order to vote at a federal election, must electors provide…

  2. Knowledge ways to vote

    [W2c-d] Besides voting in person at the polling station on election day, is it possible to vote in the following ways? Select all that apply.

    [Rotate 01-05]

    [Split sample: next 4 questions in 4 ways]

  3. A. Work the polls – Paid

    [W2a] Is this true or false? In a federal election, the people who work at the polls are paid.

  1. B. Work the polls – General public

    [W2a] Is this true or false? In a federal election, people from the general public can be hired to work at the polls.

  1. C. Work the polls – Interest paid

    [W2a] During an election, Elections Canada hires and pays local people to work at the polls in their area. How interested would you be in working at the polls in the election?

  1. D. Work the polls – Interest duty

    [W2a] During an election, Elections Canada needs local people to work at the polls in their area; without them it would be impossible to hold elections. How interested would you be in working at the polls in the election?

Section 4: Aided recall of EC advertising
  1. Recall slogan

    Do you recall hearing or seeing the slogan "It's Our Vote"?

    [Split sample: next question – 50% receive image; 50% do not]

  2. Received VIC

    [IF W2c-e] So far in this election, have you received a voter information card in the mail addressed to you personally telling you where and when to vote?

    [Insert image]

    [Ask if Q16=01]

  3. VIC info correct

    Was the following information correct on the card you received?

    [Grid]

    [Rows]

    1. your name?
    2. your address?

    [Columns]

  4. Reminder brochure

    [IF W2c-e] Do you remember receiving a brochure in the mail over the past few weeks or so describing how to prepare to vote in the upcoming federal election? [show image of cover page]

    [Insert image]

    For W2a:

    For each of W2b-e:

    For all of W2a-e:

  5. Seen ad - image

    [If image] Have you seen this ad in the past few weeks?

    [Insert image]

  6. Seen ad – video

    [If video] Have you seen or heard this ad in the past few weeks?

    [Click here to watch]

  7. Seen ad - audio

    [If audio] Have you heard this ad in the past few weeks?

    [Click here to listen]

    [If yes to any of Q19-21]

  8. Channel – aided recall

    Where have you seen, read or heard these ads? Select all that apply.

    [Select all that apply; Randomize options]

  9. Main message – aided recall

    What do you think is the main point these ads are trying to get across? Select all that apply.

    [Select all that apply; Randomize options]

  10. Opinion aided recall

    To what extent do you agree or disagree with the following statements about these ads?

    [Grid]

    [Rotate rows]

    1. These ads catch my attention
    2. These ads are relevant to me
    3. These ads are clear
    4. These ads provide useful information

    [Ask if indigenous or primary language is not English or French – W1]

  11. Ads other languages

    Thinking about the ads and communications pieces you have seen or been shown, have you seen, read or heard any of these ads in a language other than English or French?

Section 5: Experience of campaign
  1. Visited EC website

    [If W2a] Have you visited Elections Canada's website in the past month or so?

    [If W2b-e] Have you visited Elections Canada's website so far in this election?

    [Ask if Q26=01]

  2. Satisfaction EC website

    How satisfied were you with your experience using Elections Canada's website?

    [Ask if Q27 = 03 or 04]

  1. B. Why were you dissatisfied with your experience using Elections Canada's website?

    [Open-ended]

  2. Contacted EC

    [If W2a] Have you directly contacted Elections Canada in the past month or so?

    [If W2b-e] Have you directly contacted Elections Canada so far in this election?

    [Ask if Q28=01]

  3. Contact EC channel

    How did you contact Elections Canada? Select all that apply.

    [Select all that apply; Randomize options]

    [Ask if Q29≠98]

  4. Satisfaction contact EC

    How satisfied were you with the service you received when you contacted Elections Canada?

  5. Satisfaction overall info received

    Overall, how satisfied are you with the information you have received from Elections Canada on the voting process, meaning where, when, and the ways to vote in the federal election?

    [Ask if not registered – W1, Q25=02 or 98]

  6. Registration – previously unregistered

    Have you made sure that you are registered to vote in the federal election?

    [Ask if registered – W1, Q25=01]

  7. Registration check – previously registered

    [If W2a] Have you checked or updated your voter registration in the past month or so?

    [If W2b-e] Have you checked or updated your voter registration so far in this election?

    [Ask if (Q32=01 or 02) or (Q33=01 or 02)]

  8. Registered method

    How did you make sure you are registered? Select all that apply.

    [Randomize options; Select all that apply]

    [Ask if ((Q32=01 or 02) or (Q33=01 or 02)) and Q34≠98]

  9. Ease checking registration

    How easy or difficult was it to make sure you are registered?

  10. Confidence EC

    Overall, how much confidence do you have in Elections Canada?

  11. Watched leaders' debate

    [W2e] Did you watch or listen to any of the leaders' debates that took place during this election?

    [Ask if Q37=01]

  12. Channel leaders' debate

    [W2e] How did you watch or listen to the leaders' debate(s)? Select all that apply.

    [Select all that apply; Randomize options]

    [Ask if Q37=02]

  13. Why not – Leaders' debate

    [W2e] Is there a specific reason you did not watch or listen to any of the leaders' debate(s)? Select all that apply.

    [Select all that apply; Randomize options]

  14. Personally contacted by candidate

    During the election so far, have you been directly contacted by a political party or candidate?

    [Ask if Q40=01]

  15. Candidate contact - Method

    How did the political party or candidate contact you? Select all that apply.

    [Select all that apply; Randomize options]

  16. Preferred contact method

    What do you think are appropriate ways for political parties or candidates to contact you during an election? Select all that apply.

    [Select all that apply; Randomize options]

Section 6: Policy questions

[Split sample: Next 2 questions in 2 ways]

  1. Political parties spending limits - opinion

    There are limits on how much political parties can spend during elections. Is this a good thing or a bad thing?

  2. Sources of political financing - opinion

    How much do you agree or disagree with the following statement?

    How much do you agree or disagree with the following statement?

  3. Satisfaction democracy

    Overall, how satisfied are you with the way democracy works in Canada?

    [Split sample: Next 2 questions in 2 ways]

  4. Responsibility encouraging youth to learn about elections

    [W2a] Who do you think should be most responsible for encouraging young people to learn about elections?

    [Accept 1 response; randomize options]

  5. Responsibility encouraging youth to vote

    [W2a] Who do you think should be MOST responsible for encouraging young people to vote?

    [Accept 1 response; randomize options]

    [Split sample: Next 2 questions in 2 ways]

  6. Ballot counting preference

    In Canadian federal elections, each paper ballot is counted by hand. In some provincial elections, paper ballots are scanned into a machine that counts the votes. Which vote counting method do you prefer?

  7. Voters list preference

    In a Canadian federal election, workers at the polls use paper lists to see if an elector's name is on the list and to mark them off after they vote. In some provincial elections, poll workers use computers or tablets to electronically look up and mark off electors' names. Which method do you prefer?

  8. Voter fraud/suppression opinion

    Thinking about the election in your riding, how much of a problem would it be if…

    [Grid]

    [Rows/rotate items]

    1. One person who is eligible to vote was prevented from voting in your riding?
    2. One person who is not eligible to vote was able to vote in your riding?

    [Columns]

  9. Recall false information

    Since the beginning of the election campaign, do you recall seeing or hearing any false information about…

    [Grid]

    [Rows]

    1. who is eligible to vote?
    2. how to register?
    3. where to vote?
    4. when to vote?
  10. Impact foreign influence/interference/false information

    Based on what you have seen or heard recently, what impact, if any, do you think the following could have on the outcome of the election?

    [Grid]

    [Rows/rotate A-C]

    1. Hacking by foreign countries or groups into the computer systems that support the election.
    2. Foreign countries or groups using social media and other means to influence the political opinions of Canadians.
    3. The spread of false information online.

    [Columns]

Section 7: Vote intentions and perceptions
  1. Employment status

    People have different schedules that affect when they can vote. Which of the following, if any, apply to you? Select all that apply.

    [Accept all that apply]

    [If Q2 = 05, skip to section 8]

    [W2a] [Ask if Q53 ≠ 04]

  2. Need to take time off

    How likely is it that you would need to take time off work or school to go and vote?

    [Ask if Q2=01 or 02]

  3. Intended method

    [W2a-d] If you do vote, which voting method do you think you will use?

    [Accept 1 response]

    [Ask if 55 ≠ 04 or 05]

  4. Vote alone or not

    If you do vote, do you think you will go on your own or with someone else?

    [Ask if Q32=03 or 98]

  5. Expected difficulty registration

    As you may know, you need to be registered on the list of electors to vote in a Canadian federal election. If you wanted to register, how easy or difficult do you think it would be to do so?

    [Ask if W2c-e OR has any difficulty with seeing, stairs or chronic pain based on W1]

  6. Expected difficulty voting process

    If you do vote, how easy or difficult do you think it will be to …?

    [Grid]

    [Rows]

    1. [Show if W2c-e] …go to the polling station?
    2. [Show If has “some difficulty” or more with seeing, stairs or with chronic pain based on W1] …access the polling station?
    3. [Show if W2c-e]…prove your identity and address?
    4. [Show if W2c-e]…vote once you arrive at the polling station?

    [Columns]

Section 8: Voting experience

[Ask if Q2=05; Everyone else goes to section 9]

  1. Voting method

    You mentioned that you already voted. Which method did you use to vote? Was it…?

    [Accept 1 response]

    [Ask if Q59 = 01]

  2. A. Time went to vote – Election day

    Do you remember approximately what time it was when you went to vote?

    [Show list]

    [Ask if Q59 = 02, 03, or 06]

  1. B. Time went to vote – Early voting options

    Do you remember approximately what time it was when you went to vote?

    [Show list]

    [Ask if Q59 = 01, 02, 03, or 06]

  2. Time it took

    How much time did it take you to…

    [Grid]

    [Rows]

    1. travel to the [Insert based on Q60: polling station/advance polling station/local Elections Canada office/poll on campus]?
    2. vote once you arrived at the [Insert based on Q60: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Ask if Q61A≠98 and Q61B≠98]

  3. Time reasonable

    Would you say that this was a reasonable amount of time?

    [Ask if Q16 = 01 and (Q59 = 01, 02, 03 or 06)]

  4. Brought VIC

    When you went to vote, did you bring your voter information card with you?

    [If PROV=Quebec]

  5. A. ID option 1 QC

    When you voted, did you use your driver's license to prove your identity and address?

    [If PROV≠Quebec]

  1. B. ID option 1 – not QC

    When you voted, did you use one of the following pieces of photo ID to prove your identity and address?

    [If (Q64A OR B = 04) and Indigenous = First nations]

  1. C. ID option 1 – Band Membership Card

    Did you use a band membership card that contains your photo, name and address?

    [If ((Q64A or B = 04) and (Q64C≠01 or 98)) and Q59≠04]

  2. ID options 2 or 3

    Which of the following options did you use to meet the identification requirements to vote?

    [If Q65 = 01 or (Q59=04 and ((Q64A or B = 04) and Q64C≠01 or 98))]

  3. ID address

    What document did you use to prove your address? This can include electronic statements or invoices shown on a mobile device, as well as physical documents. At this point, please select only one document.

    [Select one]

    [Ask if Q66 <= 96]

  4. ID other

    Which second piece of ID did you use to meet the identification requirements to vote? This can include electronic statements or invoices shown on a mobile device, as well as physical documents. [SELECT ONE]

    [Skip Q68 if Q64A, Q64B or Q65 = 98]

  5. Ease meeting ID requirements

    Overall, how easy was it to meet the identification requirements?

Section 9: Media consumption

[Ask all]

  1. Media consumption past 2 weeks

    In the last 2 weeks, have you done any of the following? Select all that apply.

  2. Marketing filter

    Do you or does anyone in your household work for any of the following employers? Select any that apply.

Online closing page

That concludes the survey. This survey was conducted on behalf of Elections Canada. Thank you very much for your thoughtful feedback. It is much appreciated.

We'll contact you for the third and final survey following the election.

If you have any reason to believe that your personal information is not being handled in accordance with the Privacy Act, you have a right to complain to the Privacy Commissioner of Canada:

Toll-free: 1-800-282-1376
TTY: (819) 994-6591
Web: Go to www.priv.gc.ca and click “Report a concern”

Wave 3a Questionnaire

Introduction
[Phone]

Good afternoon/evening. My name is … and I am calling from Advanis, a public opinion research company. Today we are conducting a study on behalf of Elections Canada. This is the follow-up survey to the first survey that [If landline: a member of your household] [If cell: you] completed in June. Please be assured that we are not selling or soliciting anything.

[If asked]: The survey will take about 15 minutes to complete.

[If asked about the legitimacy of the survey]: If you would like to ensure that this survey is run by Elections Canada, you can call their toll-free number at 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time). You can also contact Alethea Woods, from Phoenix Strategic Perspectives, at 1-844-960-1700, ext. 223. Phoenix Strategic Perspectives is conducting this study with Advanis on behalf of Elections Canada.

[If asked about the national do not call list]: Calls made for the purpose of market research, polls or surveys are not considered telemarketing calls. Organizations making these types of calls are not required to register with the National Do Not Call List. The National Do Not Call List toll-free telephone number is 1-866-580-3625.

[If asked about Elections Canada]: The toll-free telephone number for Elections Canada is 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time).

A. Landline Protocol

I would like to speak to [Insert first name of w1 respondent]. Would that be you?

If person selected is not available, arrange for callback.

If in doubt, confirm whether respondent would like to be interviewed in English or French.

PRIV

Please note that this call may be recorded for quality control or training purposes. Any personal information collected is subject to the federal Privacy Act and will be held in strict confidence. By taking part in this survey, you consent to the use of your answers for research and statistical purposes. The anonymous database of all responses may be shared with external researchers under the strict condition that no personal information is ever distributed or made public.

B. Cell Protocol

I would like to speak to [Insert first name of w1 respondent]. Would that be you?

If person is not available, arrange for callback.

If person is not available over interview period, thank and discontinue.
If in doubt, confirm whether respondent would like to be interviewed in English or French.

PRIV

Please note that this call may be recorded for quality control or training purposes. Any personal information collected is subject to the federal Privacy Act and will be held in strict confidence. By taking part in this survey, you consent to the use of your answers for research and statistical purposes. The anonymous database of all responses may be shared with external researchers under the strict condition that no personal information is ever distributed or made public.

[Web]

Please select the language in which you wish to complete the survey.

A short while ago, you agreed to take part in an important study about the Federal Election. Thank you for your continued participation in the surveys being conducted on behalf of Elections Canada by Advanis.

It is now time to complete the final survey. It should take no more than 15 minutes to complete and is completely confidential. Click <here> if you wish to contact Elections Canada to verify the authenticity of this survey.

Elections Canada is required by the Privacy Act to protect your personal information. Elections Canada will not use your responses to identify you, and none of your opinions will be attributed to you personally in any way.

To view Advanis's privacy policy, click <here>.

Programming notes:

The survey is to be programmed for both phone and web administration.

Don't know/opt out options are only included for questions where these should be included as options on the web. On the phone, respondents may always volunteer don't know (code 98) or refused (code 99).

Instructions indicate when a question is to be asked only in one mode, or where different wording for the question should be used depending on mode.

W1 Variables

The following variables from W1 are required for import to W3:

W2 Variables

The following variables from W2 are required for import to W3:

Section 1: Electoral Awareness and Knowledge
  1. [If did not respond to w2] Did you know that a federal election took place on October 21, 2019?

    [Phone: Do not read]

[All respondents]

[Phone] Now, I would like to ask you a few questions about voting in elections in Canada.
[Online] These first few questions are about voting in elections in Canada.

  1. To the best of your knowledge…

    1. …do you need to be registered on the list of electors to vote in a Canadian federal election?
    2. …do you need to update your voter registration if your information changes – for example if you moved or changed your name?

[Interviewers: if asked about registration, say: This means that your name is on the list of electors.]

[Phone: Do not read]

[Online: Grid]

[If Q14A ≠ 01 and Q14B ≠ 01, then skip Q146, Q15, Q16, Q17]

[Split sample the next 4 questions as follows:

  1. If someone needed to register to vote or update their voter registration information, how can they do so? [Online: open ended] [Phone: do not read; Accept multiple responses]

  1. If an elector is not registered on election day and wants to vote, can they register at the polling place and then vote immediately after?

    [Phone: do not read]

  2. To the best of your knowledge, could electors use an Online Voter Registration Service on Elections Canada's website to check, update or complete their voter registration during this last federal election?

    [Phone: do not read]

  3. To the best of your knowledge, is it possible for Canadian electors to check, update or complete their voter registration on Elections Canada's website?

    [Phone: do not read]

    [All respondents]

  4. [Phone only] To the best of your knowledge, what are the current ways that electors can vote in a federal election? [Do not read; Accept multiple responses. Probe carefully to avoid suggesting answers which would give away the list. After each answer, probe “Anything else?”]

    [Phone: do not read]

Notes:

If asked to clarify: “Ways to vote” means the different voting methods available in a federal election.

If respondent simply says, “polling station,” probe “Could you please be more specific about when would that be?”

If respondent says, “prior to election day,” ask for clarification “Could you please be more specific? – about when would that be?” As 02, 03 and 04 can be prior to election day, see chart.

If respondent says “online,” probe to find out if they refer to casting a vote online (code 08) or to ordering a ballot kit online to vote by mail (code 03).

If respondent says “overseas, outside of canada, at an embassy or consulate,” code as “by mail.”

  1. [Online only] Besides voting in person at the polling station on election day, is it possible to vote in the following ways? Select all that apply.

    [Rotate 01-05]

    [Ask if W1 Q6=01 and (Q10=01 or responded to W2)]

  1. Was there a polling place on your reserve for this election?

    [Phone: do not read]

    [Split sample 50/50 between Q19 and Q20+Q21]

  1. In order to vote at a federal election, must electors provide… [Read list]

    [Random rotate Q20 and Q21; use a flag variable for identification of first and second]

  2. To the best of your knowledge, do voters have to present a proof of identity in order to vote in a Canadian federal election?

    [Phone: do not read]

  3. To the best of your knowledge, do voters have to present a proof of address in order to vote in a Canadian federal election?

    [Phone: do not read]

Section 2: EC Advertising and Communications
  1. When you think about getting information about when and where to vote, or how to identify yourself at the polls, or any other information on the voting process, who or which organization first comes to mind?

    [Online: open-ended]

    [Phone:] [Do not read list; record first mention]

    Notes:

    If the respondent only mentions where or how they get the information (e.g. “in the mail,” “online”), then probe: “Can you think of who is the source of information you would get (in the mail, online, etc.)?”

    Do not probe more than once. Record the response given, and move on to the next question.

  1. Overall, how familiar are you with Elections Canada?

    [Phone: read list]

    [Skip Q112/Q113 if Q111=04]

    [Split sample 50/50 the next 2 questions]

  2. [Phone] Do you strongly agree, somewhat agree, somewhat disagree or strongly disagree that Elections Canada is the most trusted source of information about the electoral process? [Read items]

    [Online] How strongly do you agree or disagree that Elections Canada is the most trusted source of information about the electoral process?

  3. [Phone] On a scale of 0 (zero) to 10, where 0 means strongly disagree and 10 means strongly agree, how much do you agree that: Elections Canada is the most trusted source of information about the electoral process.

    [Online] How much do you agree that…?
    Elections Canada is the most trusted source of information about the electoral process.

    [Phone]: Record number: [minimum of 0, maximum of 10]

    [Online]

    [Respondents aware of election: Q10=01 or responded to W2] [else skip to Q27]

  4. Over the past few weeks or so, have you seen, heard or read any advertising or communications from Elections Canada about where, when and the ways to register and vote in the Canadian federal election?

    [Phone: do not read]

    [Ask if Q114=01]

  5. How did you know that it was an ad or communication from Elections Canada?

    [Phone: do not read; Accept multiple responses]

    [Online: open-end]

    [Ask if Q114=01]

  6. Where did you see or hear this advertising or communication?

    [Phone: do not read; Accept multiple responses]

    [Online: select all that apply; Randomize options]

    [Ask if Q114=01]

  7. Thinking about the advertising and communications that you saw or heard, what do you think is the main point they were trying to get across?

    [Phone: do not read; Accept multiple responses]

    [Online: open-end]

  8. Do you recall hearing or seeing the slogan "It's Our Vote"?

    [Phone: do not read]

    [Skip if already received VIC at W2]

During the campaign, did you receive a voter information card addressed to you personally and telling you where and when to vote?

[Online: 50% to be shown the image of the VIC]

[Phone: do not read]

[Ask next two questions if Q23=01]

Was your name correct on the card you received?

[Phone: do not read]

And was your address correct on the card?

[Phone: do not read]

[Skip if already received brochure at W2]

During the campaign, did you receive a brochure in the mail describing how to register and vote in the upcoming federal election? The brochure was titled “Guide to the Federal Election.”

[Online: show the image of the guide]

[Phone: do not read]

Section 3: Contact with EC during Campaign

[Skip if already contacted EC at W2]

  1. [Online only] During the campaign, did you contact Elections Canada?

    [Ask if Q102=01]

  2. [Online only] How did you contact Elections Canada?

    [Online: select all that apply; Randomize]

    [Ask if Q102=01]

  3. [Online only] How satisfied were you with the service you received when you contacted Elections Canada?

    [Skip if already visited ec website at W2]

  4. [Online only] Did you visit Elections Canada's website during the campaign?

    [Ask if Q105=01]

  5. [Online only] How satisfied were you with your experience using Elections Canada's website?

    [Ask if Q106=03 or 04]

  6. [Online only] Why were you dissatisfied with your experience using Elections Canada's website?

    [Open-ended]

    [All respondents]

  1. [If (Did not respond to W2 AND Q10≠01), add preamble: “The last federal election was held on October 21, 2019.] Overall, how well informed do you feel you were about… [Phone:] [Read first item]? Would you say you were very informed, somewhat informed, not very informed, or not at all informed about this? What about… [read next item]? [Repeat for all. Do not repeat scale unless asked] [Online: grid]

    1. where to vote?
    2. when to vote?
    3. the ways to vote?

    [Do not read]

Section 4: Information on Accessibility

[Respondents with a disability; If disability severity scale >1] [Else skip to section 5]

  1. Elections Canada offers a number of voting tools and services to make voting more accessible, for example, for Canadians with disabilities. [Phone:] Would you say you are very aware, somewhat aware, not very aware, or not at all aware of the accessible tools and services that are available?

    [Online:] How aware are you of the tools and services that are available?

    [Phone: do not read]

    [Ask if responded to W2 or Q10=01]

  2. For this election, did you need information on …

    [Phone: read items]

    [Online: grid]

    1. The accessibility of your polling place?
    2. Accessible voting tools and services to assist you with voting?

    [Phone: do not read]

    [Online: grid]

    [Ask if Q29A or Q29B=01]

  3. How easy or difficult was it to find the information you needed on accessibility for the election?

    [Phone: read scale]

    [Phone: do not read]

Section 5: Information Needs and Satisfaction

[Respondents aware of election: Q10=01 or responded to W2] [else skip to section 13]

  1. For this election, how easy or difficult was it to find the information you needed on the voting process, meaning where, when and the ways to vote? [Phone:] Was it…?

    [Read list]

    [Do not read]

  2. Overall, how satisfied are you with the information you have received from Elections Canada on the voting process?

    [Phone: read scale]

Section 6: Registration

[Respondents aware of election: Q10=01 or responded to W2] [else skip to section 13]

[Ask if W1 Q25≠01 and ((W2 Q32≠01 or 02) or (did not respond to W2))]

  1. What, if anything, did you do to make sure you were registered to vote in this election? Did you…?

    [Read list; accept one response]

    [If respondent gives multiple answers: code 01 ahead of 03]

    [Ask if W1 Q25=01 and ((W2 Q33≠01 or 02) or (did not respond to W2))]

  1. What, if anything, did you do to make sure you were registered to vote in this election? Did you…?

    [Read list; Accept one response]

    [If respondent gives multiple answers: code 02 ahead of 03]

    [Ask if q31 = 01 or 03 or if Q121=02 or 03]

  1. How did you make sure you were registered to vote?

    [Online: randomize options; Select all that apply]

    [Phone: do not read. Code up to 3 responses]

    [Interviewers: if respondent says he/she went online/checked website, probe to clarify if this is code 03 or code 04.]

    [Ask if q31 = 01 or 03 or if q121=02 or 03]

  2. [Phone:] Was it very easy, somewhat easy, somewhat difficult or very difficult to make sure you were registered?

    [Online:] How easy or difficult was it to make sure you are registered?

    [Phone: do not read]

    [Phone only] [Ask if q33 = 03 or 04]

  3. Why was it difficult to make sure you were registered?

    [Open-ended]

    [Do not read]

  4. Deleted question

  5. Deleted question

    [Skip if student at W2]

  1. Are you currently enrolled in full-time or part-time studies at a post-secondary institution?

    [Ask if student at W2, or at w3 (i.e. if q122 = 01)]

  2. [Online only] Do you study at one of the following post-secondary campuses? [Online note: If you study on multiple campuses, please select the main campus where you attend studies.]

Section 7: Voter Participation

[Respondents aware of election: Q10=01] [Else skip to section 13]

[Skip if already voted at W2]

  1. Many people don't or can't vote for a variety of reasons. Which of the following statements describes you?

    [Phone: read list]

    [Phone: do not read]

    [Ask if q37=01 or 02 or 03 and student on campus with a poll]

  1. [Online only] Were you aware that you could vote on campus from October 5 to 9 during the election?

    [Ask if q124 = 02 or 98]

  2. [Online only] If you had known you could vote on campus, do you think you would have voted there?

    [Ask if q37=01 or 02 or 03]

  1. What is the main reason you did not vote?

    [Phone: do not read; code 1 answer]

    [Online: present options (but not theme headings), accept 1 answer; randomize 01 to 18]

    Everyday life or health reasons
    Political reasons
    Electoral process-related reasons
    All other reasons

    [Ask if Q38=09]

  2. Is it a proof of address or a proof of identity that you were missing?

    [Phone: do not read]

    [Ask if Q38=02]

  3. Were you out of town for work or personal reasons?

    [If respondent asks why this information is being collected, say: Elections Canada is working to improve its services for electors who are out of town on voting days.]

    [Phone: do not read]

    [Ask if Q40=02]

  4. Would you say that your travel was planned or unplanned?

    [Phone: do not read]

    Phone: if respondent asks what is meant by unplanned: This means that the trip was not planned in advance—for example, you knew that you were leaving less than a week before you left.
    [If respondent asks why this information is being collected, say: Elections Canada is working to improve its services for electors who are out of town on voting days.]

    Online: hyperlink/mouseover “unplanned”: This means that the trip was not planned in advance—for example, you knew that you were leaving less than a week before you left.]

    [Ask if Q38=01]

  5. You indicated that you were too busy to vote. If you had to choose, which of the following most closely reflects your situation? [Phone:] Would it be…

    [Phone: read; rotate]

    [Online: present options; randomize]

    [Do not read]

    [Ask if Q37=04]

  6. Which method did you use to vote? [Phone:] Was it... [Read in order until respondent provides a response – code one answer only]

    [Do not read]

    [If respondent asks for clarification at answer 03 “at the local elections canada office,” say: Whenever there is an election, the official in charge of conducting the election in a riding opens an office. That office is open to the public for the duration of the campaign. Did you vote there before election day?]

    [If respondents say they voted online, ask for clarification. Voters can register online to receive a ballot in the mail. These responses should be coded as: 04 – by mail.]

    [Ask if voted method at w2 or w3 is poll on campus]

  1. If a poll on campus had not been available, do you think you would have voted in some other way?

    [Phone: do not read]

    [Ask if q123=02 and voted method at w2 or w3 is not poll on campus]
    [Online only
    ]

  2. You may have noticed there was a voting place on your campus during the election from October 5 to 9. Is there a reason that you did not vote at the campus voting place? Select all that apply.

    [Randomize 01-08; Accept multiple responses]

Section 8: Polling Places

[Those who voted in-person: If w2 voting method or Q43=01, 02, 03, 06] [Else skip to section 9]

  1. When you went to vote, did you go…?

    [Phone: read list; Accept one]

    [Do not read]

    [If W2 already voted, skip to Q47]

    [Ask if Q43=01]

  2. Do you remember approximately what time it was when you went to vote?

    [Phone: do not read]

    [Notes: The polls open and close at different times on election day depending on province/territory.

    If the respondent says a time that is too early or too late by an hour or less, probe whether they went to vote closer to the nearest valid hour.

    For example: “Was it closer to 7 am or 8 am when you went to vote?” if someone said they went to vote at 7 am but the polls in their area did not open until 8 am.

    If respondent answers closer to the valid hour, then record response in the valid category. Otherwise, use code 95 or 96.

    If the respondent says a time that is too early or too late by more than 1 hour, use code 95 or 96.]

    [Ask if Q43=02, 03, 06]

  3. Do you remember approximately what time it was when you went to vote?

    [Do not read]

    [Notes: If the respondent says a time that is too early or too late by an hour or less, probe whether they went to vote closer to the nearest valid hour.

    For example: “Was it closer to 8 am or 9 am when you went to vote?” if someone said they went to vote at 8 am but the polls did not open until 9 am.

    If respondent answers closer to the valid hour, then record response in the valid category. Otherwise, use code 95 or 96.

    If the respondent says a time that is too early or too late by more than 1 hour, use code 95 or 96.]

  4. Did you go to the [Insert based on Q43 or votng method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus] from home, work, school, or another location?

    [Phone: do not read]

  5. What kind of transportation did you take to get there?

    [Phone: do not read]

    [If W2 already voted, skip Q49 and Q50]

  6. To the best of your knowledge, how long did it take you to travel to the [Insert based on q43 or votng method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Phone: do not read]
    Record time in minutes: [number]

    [Ask if Q49 ≠ 98 or 99]

  7. Would you say that this was a reasonable amount of time?

    [Phone: do not read]

  8. [Phone:] Was the [Insert based on Q43 or votng method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus] a very reasonable, somewhat reasonable, somewhat unreasonable, or very unreasonable distance from your home?

    [Online:] How reasonable was the distance from the [Insert based on Q43 or votng method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus] to your home?

    [Phone: do not read]

  9. [Phone:] Was the [Insert based on Q43 or votng method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus] in a location that was very familiar, somewhat familiar, not very familiar, or not familiar at all to you?
    [Online:] Was the [Insert based on Q43 or votng method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus] in a location that was familiar to you?

    [Phone: do not read]

    [Ask if Q48=01]

  10. Were you able to find a suitable parking space?

    [Phone: do not read]

    [Ask if W1 Q7b, c or Q8a = 02, 03 or 04]

  11. Did you need level access to enter the [Insert based on Q43 or voting method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Phone: if asked, say: Level access means being able to get through the polling place without having to use steps, whether using a ramp, an elevator, an entrance that has no steps, etc.]

    [Online: Hyperlink “level access”: Level access means being able to get through the polling place without having to use steps, whether using a ramp, an elevator, an entrance that has no steps, etc.]

    [Phone: do not read]

    [Ask if disability severity score > 1]

  12. How easy or difficult was it for you to enter and access the [Insert based on Q43 or voting method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus] [Phone:] Was it…?

    [Phone: read list]

    [Do not read]

    [Ask if Q55 = 03 or 04]

  13. What made it difficult for you to access the [Insert based on Q43 or voting method at W2]: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Phone: do not read – Accept multiple responses]
    [Online: open-ended]

    [Those who voted in-person: Q43=01, 02, 03 or 06 or W2=in-person]

  14. Overall, would you say that the building where you voted was…?

    [Phone: read scale]

    [Do not read]

    [Ask if Q57 = 03 or 04]

  15. Could you briefly describe why the building was not suitable?

    [Phone: do not read – Accept multiple responses]
    [Online: open-ended]

Section 9: Voter Identification

[Those who voted (Q37 = 04)]; [skip to section 10 if W2 = already voted] [else skip to section 13]

[Ask if Q23=01 and Q43=01, 02, 03 or 06]

  1. Did you bring your voter information card with you to the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Phone: do not read]

    [If PROV=Quebec]

  2. When you voted, did you use your driver's license to prove your identity and address?

    [Phone: do not read]

    [If PROV≠Quebec]

  3. When you voted, did you use one of the following pieces of ID to prove your identity and address? [Accept only one response]

    [Interviewers: if asked, about option 02, say: “A provincial or territorial photo ID is an ID card issued by your province or territory that includes your photo and address. It may be used in place of a driver's license as a form of government-issued identification. It is not a health card.]

    [Read list]

    [Do not read]

    [Ask if (Q60 or Q61=04) and W1 Q5=01]

  4. Did you use a band membership card that contains your photo, name and address?

    [Phone: do not read]

    [Ask if ((Q60 OR Q61=04) and (Q62≠01,98 or 99)) and Q43≠04]

  5. Which of the following did you use to meet the identification requirements to vote? Did you…?

    [Read list]

    [Ask if Q63=01 or (Q43=04 and ((Q60 or Q61=04) and (Q62≠01, 98 or 99)))]

  6. [Phone only] Which two pieces of ID did you use to prove your address and also your identity? This can include electronic statements or invoices shown on a mobile device, as well as physical documents.

    [Do not read lists; Accept no more than two responses between list a and list b as indicated]

    If respondent gives only one response, code first response then probe:
    “And what was the second piece of ID you used?”

    If respondent gives no response from List A, probe:
    “Did you use any other document to prove your address?”

    If respondent still does not name a document on list a, then code 96.

    List A – Proof of address and identity

    [Do not read] [Must select at least one from List A; can select up to two]

    List B – Proof of identity only

    [Do not read] [Select no more than one – Do not select any if List A has two selections]

    [Ask if Q63=01 or (Q43=04 and ((Q60 or Q61=04) and (Q62≠01, 98 or 99)))]

  7. A. [Online only] What document did you use to prove your address? This can include electronic statements or invoices shown on a mobile device, as well as physical documents. At this point, please select only one document.

    [Select one]

    [Ask if Q64A <= 96]

  1. B. [Online only] Which second piece of ID did you use to meet the identification requirements to vote? This can include electronic statements or invoices shown on a mobile device, as well as physical documents. [Select one]

    [Skip if Q60-Q63 = 98 or 99]

  2. Overall, how easy was it to meet the identification requirements? [Phone:] Was it…?

    [Read list]

    [Do not read]

    [Ask if Q65 = 03 or 04]

  3. Was it your identity or your address that was difficult to prove?

    [Phone: do not read]

Section 10: Time it Took to Vote

[If W2 already voted, skip to section 11]

[Those who voted in-person: Q43=01, 02, 03, 06] [else skip to section 11]

  1. To the best of your knowledge, how long did it take you to vote once you arrived at the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus]?

    Record time in minutes
    [Do not read]

    [Ask if Q67 ≠ 98 or 99]

  2. Would you say that this was a reasonable amount of time?

    [Phone: do not read]

Section 11: Accessible Voting Services

[Ask if disability severity scale >1 and (W2 voting method or Q43 = 01, 02, 03, 05 or 06)]
[else skip to section 12
]

  1. When you voted, did someone assist you with marking your ballot?

    [Phone: do not read]

    [Ask if Q69 = 01]

  2. Who gave you assistance marking your ballot? [Phone:] Was it …?

    [Phone: read list]

    [Do not read]

    [Ask if Q69 = 01]

  3. How satisfied were you with the assistance you received marking your ballot?

    [Phone: read scale]

    [Do not read]

    [Ask if W1 - Q7b,d or Q8b,d = 02, 03 or 04; or Q7a=03 or 04]

  4. Did you use any of the following tools or services to help you vote? [Phone: Read items]

    [Online: grid]
    [Rows]

    1. [Ask if (Q7b ≠ 04) AND (Q7a or Q8b,d = 03 or 04)] Language or sign language interpretation
    2. [Ask if (Q7b ≠ 04) AND ((Q7b = 02 or 03) OR (Q8b,d = 02, 03 or 04))] Large-print list of candidates
    3. [Ask if (Q7b ≠ 04) AND ((Q7b = 02 or 03) OR (Q8b,d = 02, 03 or 04))] Magnifier
    4. [Ask if Q7b = 03 or 04] Braille list of candidates
    5. [Ask if (Q7b = 03 or 04) or (Q7d, Q8b,d = 02, 03 or 04] Tactile and braille template that fits onto the ballot
    6. [Ask if (Q7b = 03 or 04) or (Q7d, Q8b,d = 02, 03 or 04)] Signature guide
    7. [Ask if (Q7a ≠ 04) AND (Q7b or Q8b,d = 02, 03 or 04)] A personal smart phone to read the ballot
    8. Any other personal device or support you used

    [Columns]

    [Ask if Q72h = 01]

  1. i. What other personal device or support did you use to help you vote?

    [Phone: do not read]
    [Open-end]

    [Ask if disability severity scale >1]

  2. [Phone:] Overall, would you say that Elections Canada staff were very sensitive, somewhat sensitive, not very sensitive, or not at all sensitive regarding your needs when voting?
    [Online:] Overall, how sensitive would you say Elections staff were regarding your needs when voting?

    [Phone: do not read]

Section 12: Overall Satisfaction with Voting Experience

[Voters (if Q37=04) and already voted at W2] [else skip to section 13]

[Ask if W2 voting method or Q43 = 01, 02, 03, 05, 06]

  1. Voters can choose to be served in either official language, English or French. In which language were you served?

    [Phone: do not read]

    [Ask if Q74 = 01, 02, or 03]

  2. Were you satisfied with the official language in which you were served?

    [Phone: do not read]

    [Ask if W2 voting method or Q43 = 01, 02, 03, 05, 06]

  3. Overall, how satisfied were you with the services provided by Elections Canada staff when you voted? [Phone:] Were you…

    [Phone: read list]

    [Do not read]

    [Ask if Q76 = 03 or 04]

  4. [Phone only] Is there a specific reason why you were not satisfied with the services provided by Elections Canada staff?

    [Do not read – accept multiple responses]

    [Ask if W2 voting method or Q43 = 01, 02, 03, 06]

  1. [Online only] Here are some steps you may have taken during the election campaign before you cast your vote. Please select only the steps you took and put them in the order you took them.

    [Randomize all but “go to the polling place to cast my vote”; select all that apply]

  2. [Online only] Please indicate how easy or difficult each step was.

    [Grid]
    [Rows]

    [List items selected in previous question]

    [Columns]

  1. Overall, how easy was it to vote? [Phone:] Would you say it was…?

    [Phone: read list]

    [Do not read]

    [If Q78 = 03 or 04]

  2. [Phone only] Can you tell us why it was difficult to vote?

    [Do not read]

    [Ask if Q37 = 04 or already voted at W2]

  3. Overall, how satisfied were you with your voting experience? [Phone:] Were you…?

    [Phone: read scale]

    [Do not read]

Section 13: Trust and Confidence in EC

[All respondents]

  1. [Phone:] Thinking about the October 21 federal election, would you say that Elections Canada ran the election...? [Emphasize “elections canada”]
    [Online:] Thinking about the October 21 federal election, how fairly would you say Elections Canada ran the election?

    [Phone: read scale]

    [Do not read]

    [Ask if Q81 = 03 or 04]

  1. A. [Phone only] Is there a specific reason you think Elections Canada ran the election unfairly?

    [Open-ended]
    [Do not read]

    [All respondents]

  2. What level of trust do you have in the accuracy of the election results in your riding? [Phone:] Is it…?

    [Phone: read scale]

    [Do not read]

    [Ask if Q82 = 03 or 04]

  3. [Phone only] Is there a specific reason your trust in the accuracy of the election results is low? [Do not read; code multiple responses]

  4. Deleted question

  1. Overall, how much confidence do you have in Elections Canada? [Phone:] Do you have a great deal of confidence, a fair amount, not much, or no confidence?

    [Phone: do not read]

Section 14: Policy questions

[All respondents] [Split sample Q130 and Q131 - 50/50]

  1. In Canadian federal elections, each paper ballot is counted by hand. In some provincial elections, paper ballots are scanned into a machine that counts the votes. Which vote counting method do you prefer?

    [Phone: read list]

    [Phone: do not read]

  2. In a Canadian federal election, workers at the polls use paper lists to see if an elector's name is on the list and to mark them off after they vote. In some provincial elections, poll workers use computers or tablets to electronically look up and mark off electors' names. Which method do you prefer?

    [Phone: read list]

    [Phone: do not read]

Section 15: Political Communications and Electoral Interference

[If Q10=01 or responded to W2] [else skip to Q141]

[Skip if already contacted by party/candidate at W2]

  1. During the election, were you directly contacted by a political party or candidate?

    [Phone: do not read]

    [Ask if Q132=01]

  2. How did the political party or candidate contact you?

    [Phone: do not read; Accept multiple responses]

    [Online: select all that apply; Randomize options]

  3. Based on what you have seen or heard recently, do you think any of the following were a problem in this election?

    [Phone: read items]
    [Online: grid]
    [Rows/rotate A-C]

    1. Hacking by foreign countries or groups into the computer systems that support the election.
    2. Foreign countries or groups using social media and other means to influence the political opinions of Canadians.
    3. The spread of false information online.

    [Phone: do not read]

    [Ask if 134a=01]

  4. What impact, if any, do you think problems of foreign hacking had on the outcome of this election?

    [Phone: read scale]

    [Do not read]

    [Ask if 134b=01]

  5. What impact, if any, do you think problems of foreign influence had on the outcome of this election?

    [Phone: read scale]

    [Do not read]

    [Ask if 134c=01]

  6. What impact, if any, do you think problems of false information had on the outcome of this election?

    [Phone: read scale]

    [Do not read]

Section 16: Civic, Democratic and Political Engagement

[All respondents]

  1. [Online only] In this last election, did any of the following people or groups encourage you to vote? Select all that apply.

    [Randomize 01 to 11]

  2. Did your spouse or partner vote in the federal election?

    [Phone: do not read]

  3. [Online only] In each of the following groups, how many would you say voted?

    [Online grid; rows; randomize]

    1. Your friends
    2. Your colleagues or peers
    3. Your family

    [Columns]

  4. Overall, how satisfied are you with the way democracy works in Canada?

    [Phone: read scale]

    [Phone: do not read]

Section 17: Socio-Demographics
  1. [Online only] In the last 2 weeks, have you done any of the following? Select all that apply.

The last few questions are for classification purposes only. Please be assured that your answers will remain completely confidential.

  1. How many times have you moved in the last 12 months? [Do not read list] [Phone: read if asked:][Online: Hyperlink:] “A move is considered moving to any new dwelling, including a move for college or university.”]
    [Online] If you have not moved please enter 0.

    [Phone]

    [Online]

  1. What was the total annual income of all members of your household combined, before taxes, in 2018?

    [Phone: read list]

    [Online only]

    Elections Canada wants to ensure its services are accessible to all Canadians who have the right to vote, including those who have religious or spiritual obligations.

  1. What is your religion, if you have one? [ALPHABETIZE 02 to 16]

    [Ask if Q201= 02 to 97]

  2. How important is your religion to the way you live your daily life?

Conclusion

[Phone]

That concludes the survey. This survey was conducted on behalf of Elections Canada. Thank you very much for your thoughtful feedback. It is much appreciated.

If you have any reason to believe that your personal information is not being handled in accordance with the Privacy Act, you have a right to complain to the Privacy Commissioner of Canada. Would you like me to give you the contact information?

[If asked]

Toll-free: 1-800-282-1376
TTY: (819) 994-6591
Web: Go to www.priv.gc.ca and click “Report a concern”

[Online]

That concludes the survey. This survey was conducted on behalf of Elections Canada. Thank you very much for your thoughtful feedback. It is much appreciated.

If you have any comments about this survey, please contact Elections Canada.

If you have any reason to believe that your personal information is not being handled in accordance with the Privacy Act, you have a right to complain to the Privacy Commissioner of Canada:

Toll-free: 1-800-282-1376
TTY: (819) 994-6591
Web: Go to www.priv.gc.ca and click “Report a concern.”

Wave 3b Questionnaire

Introduction

Good afternoon/evening. My name is ... and I am calling from Advanis, a public opinion research company. Today we are conducting a study on behalf of Elections Canada. Please be assured that we are not selling or soliciting anything.

[If asked]: The survey will take about 15 minutes to complete.

[If asked about the legitimacy of the survey]: If you would like to ensure that this survey is run by Elections Canada, you can call their toll-free number at 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time). You can also contact Alethea Woods, from Phoenix Strategic Perspectives, at 1-844-960-1700, ext. 223. Phoenix Strategic Perspectives is conducting this study with Advanis on behalf of Elections Canada.

[If asked about the national do not call list]: Calls made for the purpose of market research, polls or surveys are not considered telemarketing calls. Organizations making these types of calls are not required to register with the National Do Not Call List. The National Do Not Call List toll-free telephone number is 1-866-580-3625.

[If asked about Elections Canada]: The toll-free telephone number for Elections Canada is 1-800-463-6868. Their hours of operation are Monday to Friday, from 9:00 a.m. to 5:00 p.m. (Eastern time).

A. Landline Protocol

I would like to speak to the person in your household who is a Canadian citizen, is at least 18 years old, and who has had the most recent birthday. Would that be you?

If person selected is not available, arrange for callback.

If person selected is not available over interview period, ask for person with next most recent birthday and go to Q1.

If no one in household is a canadian citizen or 18 years, thank and discontinue.

If in doubt, confirm whether respondent would like to be interviewed in English or French.

PRIV

Please note that this call may be recorded for quality control or training purposes. Any personal information collected is subject to the federal Privacy Act and will be held in strict confidence. By taking part in this survey, you consent to the use of your answers for research and statistical purposes. The anonymous database of all responses may be shared with external researchers under the strict condition that no personal information is ever distributed or made public.

B. Cell Protocol

I would like to speak to someone who is a Canadian citizen and is at least 18 years old. Does that describe you?

If person is not available, arrange for callback.

If person is not available over interview period, thank and discontinue.

If person is not a canadian citizen or 18 years, thank and discontinue.

If in doubt, confirm whether respondent would like to be interviewed in English or French.

PRIV

Please note that this call may be recorded for quality control or training purposes. Any personal information collected is subject to the federal Privacy Act and will be held in strict confidence. By taking part in this survey, you consent to the use of your answers for research and statistical purposes. The anonymous database of all responses may be shared with external researchers under the strict condition that no personal information is ever distributed or made public.

Section 1: Screening Questions
  1. May I confirm that you are a Canadian citizen?

    [Do not read]

    Termination message: This survey must be completed by Canadian citizens.
  2. In what year were you born?

    Termination message: This survey must be completed by Canadian citizens who were at least 18 years old on October 21, 2019.

    [Ask if Q2=02]

  3. May I confirm that you were 18 years old on October 21, 2019?

    [Do not read]

    Termination message: This survey must be completed by Canadian citizens who were at least 18 years old on October 21, 2019.

    [All respondents]

  4. In which province or territory do you live?

    [Do not read]

    Termination Message: This survey must be completed by Canadian citizens who were at least 18 years old on October 21, 2019 and who live in Canada.

  5. Are you of First Nations, Métis or Inuit descent? [If multiple identities, ask “which do you primarily identify as”]

    [Do not read]

    [Ask if Q5=01]

  6. Do you live on a reserve?

    [Do not read]

    [All respondents]

    [Read:] Elections Canada wants to ensure that its services are accessible to all Canadians who have the right to vote, including people who have difficulty doing some tasks or doing some daily activities.

  7. How much difficulty, if any, do you have with … [Read first item]? Do you have no difficulty, some, a lot, or you can't do this at all? What about…[Read next item]? [Repeat for all. Do not repeat scale unless asked]

    [If asked why elections canada needs this information, say: If you have difficulty with some of these activities, we will ask you a few questions about how accessible Elections Canada's services were for you later in the survey. Your answers will help Elections Canada improve its services.]

    [Rotate]

    1. hearing, even when using a hearing aid?
    2. seeing, even when wearing glasses or contacts?
    3. going up and down a flight of stairs without resting?
    4. using your fingers to grasp a small object like a pencil?

    [Rotate]

    [Do not read]

  8. Thinking of your daily activities, how much difficulty, if any, do you have with… [Read first item]? Do you have no difficulty, some, a lot, or you can't do most daily activities because of this? What about…[Read next item]? [Repeat for all. Do not repeat scale unless asked]

    [If asked why elections canada needs this information, say: If any of these give you difficulty in your daily activities, we will ask you a few questions about how accessible Elections Canada's services were for you later in the survey. Your answers will help Elections Canada improve its services.]

    [Rotate]

    1. chronic or recurring pain?
    2. learning, remembering or concentrating?
    3. a mental health, psychological or emotional health condition?
    4. a developmental disability or disorder, for example Down syndrome or autism?

    [Rotate]

    [Do not read]

Use Q7 and Q8 to construct the disability severity scale

[Skip if disability severity scale <2]

  1. Do you consider yourself to have a disability?

    [Do not read]

Section 2: Electoral Awareness and Knowledge

[All respondents]

  1. Did you know that a federal election took place on October 21, 2019?

    [Do not read]

    [All respondents]

  1. In general, are you very interested, somewhat interested, not very interested, or not at all interested in politics?

    [Do not read]

    [Skip Q13 if Q2 > 1997]

  2. Did you vote in the previous federal election held on October 19, 2015?

    [Do not read]

    [All respondents]

    Now, I would like to ask you a few questions about voting in elections in Canada.

  3. To the best of your knowledge…

    1. …do you need to be registered on the list of electors to vote in a Canadian federal election?
    2. …do you need to update your voter registration if your information changes – for example if you moved or changed your name?

    [Interviewers: if asked about registration, say: This means that your name is on the list of electors.]

    [Do not read]

    [If Q14A ≠ 01 and Q14B ≠ 01, then skip Q15, Q16, Q17]

  4. If an elector is not registered on election day and wants to vote, can they register at the polling place and then vote immediately after?

    [Do not read]

    [Split sample 50/50 next two questions]

  5. To the best of your knowledge, could electors use an Online Voter Registration Service on Elections Canada's website to check, update or complete their voter registration during this last federal election?

    [Do not read]

  6. To the best of your knowledge, is it possible for Canadian electors to check, update or complete their voter registration on Elections Canada's website?

    [Do not read]

    [All respondents]

  7. To the best of your knowledge, what are the current ways that electors can vote in a federal election? [Do not read; Accept multiple responses. Probe carefully to avoid suggesting answers which would give away the list. After each answer, probe “Anything else?”]

    Notes:

    If asked to clarify: “Ways to vote” means the different voting methods available in a federal election.

    If respondent simply says, “polling station,” probe “Could you please be more specific?”

    If respondent says, “prior to election day,” ask for clarification “Could you please be more specific – about when would that be?” AS 02, 03 and 04 can be prior to election day, see chart.

    If respondent says “online,” probe to find out if they refer to casting a vote online (code 08) or to ordering a ballot kit online to vote by mail (code 03).

    If respondent says “overseas, outside of canada, at an embassy or consulate,” code as “by mail.”

    [Ask if Q6=01 and Q10=01]

  8. Was there a polling place on your reserve for this election?

    [Do not read]

    [Split sample 50/50 between Q19 and Q20+Q21]

  1. In order to vote at a federal election, must electors provide… [Read list]

    [Phone: do not read]

    [Random rotate Q20 with Q21; use a flag variable for identification of first and second]

  2. To the best of your knowledge, do voters have to present a proof of identity in order to vote in a Canadian federal election?

    [Do not read]

  3. To the best of your knowledge, do voters have to present a proof of ADDRESS in order to vote in a Canadian federal election?

    [Do not read]

Section 3: EC Communications
  1. When you think about getting information about when and where to vote, or how to identify yourself at the polls, or any other information on the voting process, who or which organization first comes to mind?

    [Do not read list; Record first mention]

    Notes:

    If the respondent only mentions where or how they get the information (e.g. “in the mail,” “online”), then PROBE: “Can you think of who is the source of information you would get (in the mail, online, etc.)?”
    Do not probe more than once. Record the response given, and move on to the next question.

    [Do not read]

    [Respondents aware of election: Q10=01]

    I'd like to ask a few questions about the information you may have received during the federal election.

  2. During the campaign, did you receive a voter information card addressed to you personally and telling you where and when to vote?

    [Do not read]

    [Ask next two questions if Q23=01]

  3. Was your name correct on the card you received?

    [Do not read]

  4. And was your address correct on the card?

    [Do not read]

    [Respondents aware of election: Q10=01]

  5. During the campaign, did you receive a brochure in the mail describing how to register and vote in the upcoming federal election? The brochure was titled “Guide to the Federal Election.”

    [Do not read]

    [Respondents aware of election: Q10=01]

  1. During the campaign, did you contact Elections Canada?

    [Do not read]

    [Ask if Q102=01]

  2. How did you contact Elections Canada?

    [Do not read; Accept multiple responses]

    [Ask if Q102=01]

  3. How satisfied were you with the service you received when you contacted Elections Canada? Were you …

    [Read scale]

  4. Did you visit Elections Canada's website during the campaign?

    [Do not read]

    [Ask if Q105=01]

  5. How satisfied were you with your experience using Elections Canada's website? Were you …

    [Read list]

    [Do not read]

    [Ask if Q106=03 or 04]

  6. Why were you dissatisfied with your experience using Elections Canada's website?

    [Open-ended]

    [All respondents]

  1. 27. [If Q10≠01, add preamble: “The last federal election was held on October 21, 2019.] Overall, how well informed do you feel you were about… [Read first item]? Would you say you were very informed, somewhat informed, not very informed, or not at all informed about this? What about…[Read next item]? [Repeat for all. Do not repeat scale unless asked]

    1. where to vote?
    2. when to vote?
    3. the ways to vote?

    [Do not read]

Section 4: Information on Accessibility

[Respondents with a disability; If disability severity scale >1] [else skip to section 5]

  1. Elections Canada offers a number of voting tools and services to make voting more accessible, for example, for Canadians with disabilities. Would you say you are very aware, somewhat aware, not very aware, or not at all aware of the accessible tools and services that are available?

    [Read scale]

    [Do not read]

    [Ask if Q10 = 01]

  2. For this election, did you need information on …

    [Read items]

    1. The accessibility of your polling place?
    2. Accessible voting tools and services to assist you with voting?

    [Do not read]

    [Ask if Q29A OR Q29B = 01]

  3. How easy or difficult was it to find the information you needed on accessibility for the election?

    [Read scale]

    [Do not read]

Section 5: Registration

[Respondents aware of election: Q10=01] [Else skip to section 12]

  1. What, if anything, did you do to make sure you were registered to vote in this election? Did you…? [Read list; Accept one response]
    [If respondent gives multiple answers: code 01 ahead of 02 or 03; code 02 ahead of 03]

    [Do not read]

    [Ask if Q31 = 01, 02 or 03]

  2. How did you make sure you were registered to vote? [Do not read. Code up to 3 responses]

    [Interviewers: If respondent says he/she went online/checked website, probe to clarify if this is code 03 or code 04.]

    [Ask if Q31 = 01, 02 or 03]

  3. Was it very easy, somewhat easy, somewhat difficult or very difficult to make sure you were registered?

    [Do not read]

    [Ask if Q33 = 03 or 04]

  4. Why was it difficult to make sure you were registered?

    [Open-ended]

    [Do not read]

    [Ask if Q31 = 04]

  5. Were you already registered to vote in a Canadian federal election?

    [Do not read list]

    [Ask if Q35 = 01]

  6. How did you know that you were registered to vote? [Do not read; Accept multiple responses]

Section 6: Voter Participation

[Respondents aware of election: Q10=01] [Else skip to section 12]

  1. Many people don't or can't vote for a variety of reasons. Which of the following statements describes you?

    [Read list]

    [Do not read]

    [Ask if Q37=01, 02 OR 03]

  2. What is the main reason you did not vote? [Do not read; code 1 answer only]

    Everyday life or health reasons
    Political reasons
    Electoral process-related reasons
    All other reasons

    [Ask if Q38=09]

  3. Is it a proof of address or a proof of identity that you were missing?

    [Do not read]

    [Ask if Q38=02]

  4. Were you out of town for work or personal reasons?

    [If respondent asks why this information is being collected, say: Elections Canada is working to improve its services for electors who are out of town on voting days.]

    [Do not read]

    [Ask if Q40=02]

  5. Would you say that your travel was planned or unplanned?

    [If respondent asks what is meant by “unplanned,” say: This means that the trip was not planned in advance—for example, you knew that you were leaving less than a week before you left.]

    [If respondent asks why this information is being collected, say: Elections Canada is working to improve its services for electors who are out of town on voting days.]

    [Do not read]

    [Ask if Q38=01]

  6. I noted that you were too busy to vote. If you had to choose, which of the following most closely reflects your situation? Would it be…

    [Read list; Rotate items]

    [Do not read]

    [Ask if Q37=04]

  7. Which method did you use to vote? Was it... [Read in order until respondent provides a response – code one answer only]

    [Do not read]

    [If respondent asks for clarification at answer 03 “at the local elections canada office,” say: Whenever there is an election, the official in charge of conducting the election in a riding opens an office. That office is open to the public for the duration of the campaign. Did you vote there before election day?]

    [If respondents say they voted online, ask for clarification. voters can register online to receive a ballot in the mail. these responses should be coded as: 04 – by mail.]

    [Ask if Q43=06 voted on campus]

  8. If a poll on campus had not been available, do you think you would have voted in some other way?

    [Do not read]

Section 7: Polling Places

[Those who voted in-person: If Q43=01, 02, 03, 06] [Else skip to section 8]

  1. When you went to vote, did you go…?

    [Read list; Accept one]

    [Do not read]

    [Ask if Q43=01]

  2. Do you remember approximately what time it was when you went to vote?

    [Do not read]

    [Notes: The polls open and close at different times on election day depending on province/territory.

    If the respondent says a time that is too early or too late by an hour or less, probe whether they went to vote closer to the nearest valid hour.

    For example: “Was it closer to 7 am or 8 am when you went to vote?” if someone said they went to vote at 7 am but the polls in their area did not open until 8 am.

    If respondent answers closer to the valid hour, then record response in the valid category. Otherwise, use code 95 or 96.

    If the respondent says a time that is too early or too late by more than 1 hour, use code 95 or 96.]

    [Ask if Q43=02, 03, 06]

  3. Do you remember approximately what time it was when you went to vote?

    [Do not read]

    [Notes:
    If the respondent says a time that is too early or too late by an hour or less, probe whether they went to vote closer to the nearest valid hour.

    For example: “Was it closer to 8 am or 9 am when you went to vote?” if someone said they went to vote at 8 am but the polls did not open until 9 am.

    If respondent answers closer to the valid hour, then record response in the valid category. Otherwise, use code 95 or 96.

    If the respondent says a time that is too early or too late by more than 1 hour, use code 95 or 96.]

  4. Did you go to the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus] from home, work, school, or another location?

    [Do not read]

  5. What kind of transportation did you take to get there?

    [Do not read]

  6. To the best of your knowledge, how long did it take you to travel to the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Do not read]

    [Ask if Q49 ≠ 98 or 99]

  7. Would you say that this was a reasonable amount of time?

    [Do not read]

  8. Was the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus] a very reasonable, somewhat reasonable, somewhat unreasonable, or very unreasonable distance from your home?

    [Do not read]

  9. Was the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus] in a location that was very familiar, somewhat familiar, not very familiar, or not familiar at all to you?

    [Do not read]

    [Ask if Q48=01]

  10. Were you able to find a suitable parking space?

    [Do not read]

    [Ask if Q7b, c or Q8a = 02, 03 or 04]

  11. Did you need level access to enter the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [If asked: Level access means being able to get through the polling place without having to use steps, whether using a ramp, an elevator, an entrance that has no steps, etc.]

    [Do not read]

    [Ask if disability severity score > 1]

  12. How easy or difficult was it for you to enter and access the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus] Was it…?

    [Read list]

    [Do not read]

    [Ask if Q55 = 03 or 04]

  13. What made it difficult for you to access the [Insert based on Q42: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Do not read – Accept multiple responses]

    [Those who voted in-person: Q43=01, 02, 03 or 06]

  14. Overall, would you say that the building where you voted was…?

    [Read scale]

    [Do not read]

    [Ask if Q57 = 03 or 04]

  15. Could you briefly describe why the building was not suitable?

    [Do not read – Accept multiple responses]

Section 8: Voter Identification

[Those who voted (Q37 = 04)]; [Else skip to section 12]

[Ask if Q23=01 and Q43=01, 02, 03 or 06]

  1. Did you bring your voter information card with you to the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Do not read]

    [If PROV=Quebec]

  2. When you voted, did you use your driver's license to prove your identity and address?

    [Do not read]

    [If PROV≠Quebec]

  3. When you voted, did you use one of the following pieces of photo ID to prove your identity and address? [Accept only one response]

    [Interviewers: if asked, about option 02, say: “A provincial or territorial photo ID is an ID card issued by your province or territory that includes your photo and address. It may be used in place of a driver's license as a form of government-issued identification. It is not a health card.]

    [Read list]

    [Do not read]

    [Ask if (Q60 OR Q61=04) and Q5=01]

  4. Did you use a band membership card that contains your photo, name and address?

    [Do not read]

    [Ask if ((Q60 or Q61=04) and (Q62≠01,98 or 99)) and Q43≠04]

  5. Which of the following did you use to meet the identification requirements to vote? Did you…?

    [Read list]

    [Do not read]

    [Ask if Q63=01 or (Q43=04 and ((Q60 or Q61=04) and (Q62≠01, 98 or 99)))]

  6. Which two pieces of ID did you use to prove your address and also your identity? This can include electronic statements or invoices shown on a mobile device, as well as physical documents.

    [Do not read lists; Accept no more than two responses between list A and list B as indicated]

    If respondent gives only one response, code first response then probe:
    “And what was the second piece of ID you used?”

    If respondent gives no response from List A, probe:
    “Did you use any other document to prove your address?”

    If respondent still does not name a document on List A, then code 96.

    List A – Proof of address and identity

    [Do not read] [Must select at least one from List A; can select up to two]

    List B – Proof of identity only

    [Do not read] [select no more than one – Do not select any if list a has two selections]

    [Skip if Q60-Q63 = 98 or 99]

  7. Overall, how easy was it to meet the identification requirements? Was it…?

    [Read list]

    [Do not read]

    [Ask if Q65 = 03 or 04]

  8. Was it your identity or your address that was difficult to prove?

    [Do not read]

Section 9: Time it Took to Vote

[Those who voted in-person: Q43=01, 02, 03, 06] [Else skip to section 10]

  1. To the best of your knowledge, how long did it take you to vote once you arrived at the [Insert based on Q43: polling station/advance polling station/local Elections Canada office/poll on campus]?

    [Ask if Q67 ≠ 98 or 99]

  2. Would you say that this was a reasonable amount of time?

    [Do not read]

Section 10: Accessible Voting Services

[Ask if disability severity scale >1 and Q43 = 01, 02, 03, 05 or 06] [Else skip to section 11]

  1. When you voted, did someone assist you with marking your ballot?

    [Do not read]

    [Ask if Q69 = 01]

  2. Who gave you assistance marking your ballot? Was it …?

    [Do not read]

    [Ask if Q69 = 01]

  3. How satisfied were you with the assistance you received marking your ballot?

    [Read scale]

    [Do not read]

    [Ask if Q7b,d or Q8b,d = 02, 03 or 04; or Q7a=03 or 04]

  4. Did you use any of the following tools or services to help you vote? [Read items]

    [Grid]

    [Rows]

    1. [Ask if (Q7b ≠ 04) AND (Q7a or Q8b,d = 03 or 04)] Language or sign language interpretation
    2. [Ask if (Q7b ≠ 04) AND ((Q7b = 02 or 03) OR (Q8b,d = 02, 03 or 04))] Large-print list of candidates
    3. [Ask if (Q7b ≠ 04) AND ((Q7b = 02 or 03) OR (Q8b,d = 02, 03 or 04))] Magnifier
    4. [Ask if Q7b = 03 or 04] Braille list of candidates
    5. [Ask if (Q7b = 03 or 04) or (Q7d, Q8b,d = 02, 03 or 04] Tactile and braille template that fits onto the ballot
    6. [Ask if (Q7b = 03 or 04) or (Q7d, Q8b,d = 02, 03 or 04)] Signature guide
    7. [Ask if (Q7a ≠ 04) AND (Q7b or Q8b,d = 02, 03 or 04)] A personal smart phone to read the ballot
    8. Any other personal device or support you used

    [Columns]

    [Ask if Q72h = 01]

  1. i. What other personal device or support did you use to help you vote? [Do not read]

    [Do not read]

    [Open-end]

    [Ask if disability severity scale >1]

  2. Overall, would you say that Elections Canada staff were very sensitive, somewhat sensitive, not very sensitive, or not at all sensitive regarding your needs when voting?

    Do not read

Section 11: Overall Satisfaction with Voting Experience

[Voters (If Q37=04)] [Else skip to section 12]

[Ask if Q43 = 01, 02, 03, 05, 06]

  1. Voters can choose to be served in either official language, English or French. In which language were you served?

    [Do not read]

    [Ask if Q74 = 01, 02, or 03]

  2. Were you satisfied with the official language in which you were served?

    [Do not read]

    [Ask if Q43 = 01, 02, 03, 05, 06]

  3. Overall, how satisfied were you with the services provided by Elections Canada staff when you voted? Were you …

    [Read scale]

    [Do not read]

    [Ask if Q76 = 03 or 04]

  4. Is there a specific reason why you were not satisfied with the services provided by Elections Canada staff?

    [Do not read – Accept multiple responses]

    [Ask if Q37 = 04]

  5. Overall, how easy was it to vote? Would you say it was…?

    [Read list]

    [Do not read]

    [If Q78 = 03 or 04]

  6. Can you tell us why it was difficult to vote?

    [Do not read -- Accept multiple responses]

  7. Overall, how satisfied were you with your voting experience? Were you…?

    [Read scale]

    [Do not read]

Section 12: Trust and Confidence in EC

[All respondents]

  1. Thinking about the October 21, 2019, federal election, would you say that Elections Canada ran the election...? [Emphasize “Elections Canada”]

    [Read scale]

    [Do not read]

    [Ask if Q81 = 03 or 04]

  1. A. Is there a specific reason you think Elections Canada ran the election unfairly?

    [Open-ended]

    [Do not read]

  2. What level of trust do you have in the accuracy of the election results in your riding? Is it…?

    [Read scale]

    [Do not read]

    [Ask if Q82 = 03 or 04]

  3. Is there a specific reason your trust in the accuracy of the election results is low? [Do not read; code multiple responses]

Finally,

  1. How much confidence do you have in the following institutions in Canada? Do you have a great deal of confidence, a fair amount, not much, or no confidence in…? [Read items; Rotate items; Only repeat scale as needed]

    1. The civil service
    2. The police
    3. The federal government
    4. Big business/corporations
    5. Elections Canada

    [Do not read]

Section 13: Demographics

[All respondents]

The last few questions are for classification purposes only. Please be assured that your answers will remain completely confidential.

  1. For the purposes of this survey, could you please provide your gender? [Read list; Stop when respondent provides an answer]

    [Do not read]

  2. What language do you speak most often at home?

    [Read list]

    [Do not read]

    [Ask if Q5=04]

  3. What is your ethnic or cultural background? [Do not read. Accept only one reply; Use 97 for mixed/multiple ethnicities.]

    Group Includes
    01 White/Caucasian English-Canadian, French-Canadian, Quebecois and non-visible minority (includes English, Irish, Scottish, German, French, Italian)
    02 Chinese China, Hong Kong, Taiwan
    03 East Asian Japanese, Korean
    04 South Asian/East Indian Bangladeshi, Bengali, Bruneian, Gujarati, East Indian, Indo-Pakistani, Mauritian, Mayotte, Mongolian, Pakistani, Punjabi, Singhalese, Sri Lankan, Tamil
    05 South East Asian Vietnamese, Cambodian, Malaysian, Laotian, Indonesian, Singaporean, Burmese, Kampuchean, Thai
    06 Filipino
    07 Black (Africa, Caribbean) Angolan, Anguillan, Antiguan, Aruba/Netherlands Antilles, Bahamian, Barbadian, Belizean, Beninese, Bermudan, Botswanan, Burkinabe, Burundian, Cameroonian, Cape Verde Islands, Cayman Islands, Central African, Chadian, Comoros Islands, Congolais, Dominican, Equatorial Guinean, Ethiopian, Gabonese, Gambian, Ghanaian, Grenadian, Guadeloupian, Guinean, Guinea-Bissauan, Guyanese, Haitian, Ivorian, Jamaican, Kenyan, Lesothan, Liberian, Malagasy, Malawian, Malian, Martinican/French Guiana, Montserratan, Mozambican, Namibian, Nevisitian, Nigerois, Nigerian, Rwandan, Vicentian/Grenadines, Saint Lucian, Senegalese, Trinidadian, Tobagonian, West Indian, other Caribbean, other African
    08 Latin American All Central and South American countries, Mexico, Cuba, Puerto Rico
    09 West Asian/North African/ Arab Afghan, Algerian, Armenian, Bahrain, Bhutanese, Egyptian, Iranian, Iraqi, Israeli, Jordanian, Kurdish, Kuwaiti, Lebanese, Libyan, Maghrebi origins, Mauritanian, Moroccan, Nepalese, Omani, Palestinian, Yemenite, Saudi Arabian, Syrian, Turk
    10 Pacific Islands Fijian, Melanesian, Micronesian, Polynesian, Tongan, Tuvaluan, Wake Island, Samoan, American Samoa, Coral Sea Islands Territory, Kiribatian, Nauruan, Norfolk Island, Northern Mariana Island, Tokelau, Pitcairn Islands, Trust Territory of the Pacific Islands, Vanuatuan, Wallis and Futuna Islands, Cook Islands, Johnston Atoll, Guam, Midway Islands, New Caledonian
    97 Other visible minorities or mixed ethnicity, please specify Record [insert here]
    98 Don't know
    99 Refusal
  4. Were you born in Canada?

    [Do not read list]

    [Ask if Q88=02]

  5. In what country were you born?

    [Do not read]

    [Ask if Q88=02]

  6. In what year did you first come to Canada to live?

    [Do not read]

    [Ask if Q88=02]

  7. In what year did you become a citizen of Canada?

    [Do not read]

    [Ask if Q91=01]

  8. Did you become a Canadian citizen before or after October 19, 2015? [Interviewer note: If asked about the date, say: The last federal election was held on October 19, 2015.]

    [Do not read]

  9. What is the highest level of education that you have reached? [Do not read – code one only]

  10. How would you describe your current employment status?

    [If asked to clarify:] Are you, for example, employed full-time, or in school, retired, or unable to work?

    [Do not read list, code up to 2 responses]

    [Probe as needed to confirm whether the respondent is employed or self-employed, full time or part-time]

  11. What was the total annual income of all members of your household combined, before taxes, in 2018?

    [Read list]

    [Do not read]

  12. What is your marital status?

    [Do not read list]

  13. Including yourself, how many people usually live in your household?

    [Do not read]

    [Ask if Q97=2 or more]

  14. How many people in your household are under 18 years old?

    [Do not read]

  15. How many times have you moved in the last 12 months? [Read if asked: “A move is considered moving to any new dwelling, including a move for college or university.”]

    [Do not read]

  16. Finally, to help us better understand how results vary by region, please provide your postal code.

    Your postal code will not be used to identify you or link your survey responses to you.

    [Do not read]

    [Ask if Q100=98 or 99]

  17. Would you be willing to provide the first three digits of your postal code?

Conclusion

That concludes the survey. This survey was conducted on behalf of Elections Canada. Thank you very much for your thoughtful feedback. It is much appreciated.

If you have any reason to believe that your personal information is not being handled in accordance with the Privacy Act, you have a right to complain to the Privacy Commissioner of Canada. Would you like me to give you the contact information?

[If asked]

Toll-free: 1-800-282-1376
TTY: (819) 994-6591
Web: Go to www.priv.gc.ca and click “Report a concern”

Qualitative Research Instruments

Recruitment Screener

Youth, new citizens, voters, non-voters, Indigenous

(In-person focus groups + interviews)

Introduction: Hello/Bonjour, my name is [Insert]. I'm calling from Phoenix Strategic Perspectives, a Canadian research company. We're organizing a series of discussion groups and interviews on behalf of Elections Canada to explore issues of relevance to Canadians.

Would you prefer to continue in English or French?/Préférez-vous continuer en français ou en anglais?

[Recruiter note: For english groups, if participant would prefer to continue in french, please respond with, "Malheureusement, nous recherchons des gens qui parlent anglais pour participer à ces groupes de discussion. Nous vous remercions de votre intérêt." For french group, if participant would prefer to continue in English, please respond with, “Unfortunately, we are looking for people who speak French to participate in this discussion group. We thank you for your interest.”]

Description: As I mentioned, we're conducting a research study for Elections Canada to discuss issues of importance to Canadians. [Focus groups: The groups will last 90 minutes and people who take part will receive a cash gift to thank them for their time. [Interviews: The interviews will be conducted by telephone, will last up to 40 minutes, and people who take part will receive a cash gift to thank them for their time.] Participation is completely voluntary and your decision to participate or not will not affect any dealings you may have with Elections Canada. We are interested in your opinions only. [Focus groups: The format is a round table discussion led by a research professional from Phoenix Strategic Perspectives with up to 10 participants.] All opinions will remain anonymous and will be used for research purposes only in accordance with laws designed to protect your privacy.*

*Privacy: If asked:

The personal information you provide is governed in accordance with the Privacy Act and will not be linked with your name on any document including the consent form. In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly. The final report written by Phoenix SPI will be available to the public from Library and Archives Canada (http://www.bac-lac.gc.ca/).

  1. Are you a Canadian citizen at least 18 years old who normally resides in the [Insert city] area?

  2. 2. Is there someone else in the household who is at least 18 years of age and a Canadian citizen?

    [*Termination message: Thank you for your interest. In order to participate you must be 18 years of age and a Canadian citizen.]

  3. Would you be interested in taking part in this study?

  4. Before we invite you to attend, I need to ask you a few questions to ensure that we get a good mix of participants. This will take 5 minutes. May I continue?

  5. Will you please provide your gender? [Read list; Stop when respondent provides an answer] [Recruit a mix]

  6. Do you, or a member of your household or immediate family, work in any of the following fields? [Read list]

    [When terminating a call with someone, say: Thank you for your cooperation. We already have enough participants who have a similar profile to yours, so we are unable to invite you to participate.]

  7. We have been asked to speak to participants from all different ages. May I have your age please? Record: [insert here]. [Recruit a mix by age]

  8. Are you of First Nations, Métis or Inuit descent?

    [Ask if Q8=Indigenous]

  9. How far away is the nearest city of at least 100,000 residents? [Read list]

  10. Were you born in Canada?

    [Ask if Q10=No]

  11. Did you become a Canadian citizen before or after October 19, 2015?

    [Ask if 18-34 years]

  12. Are you currently enrolled in a post-secondary program?

    [All respondents]

  13. Which of the following best describes your employment situation? [Get mix]

  14. Could you please tell me what is the last level of education that you completed? [Get mix]

    PSE: If Q12=Yes – go to industry screening and consent

    NEET: If Q12=No and Q13=unemployed – go to industry screening and consent
    ***Once these 3 groups [1 NEET, 2 PSE] are fully recruited, drop Q12.

    New citizens: If Q11=After – Ask Q13 and Q14 and then go to industry screening and consent
    ***Once the 3 new citizen groups are fully recruited, drop Q10 and Q11.

    Indigenous: If indigenous – ask Q13 and Q14 and then go to industry screening and consent
    ***Once the indigenous groups + interviews are fully recruited, drop Q8 and Q9.

  15. Did you vote in the last federal general election held on October 21, 2019?

[Go to industry screening and consent]

Persons with disabilities: deaf, visual impairment, mobility limitations

(In-person + online focus groups + interviews)

Introduction: Hello/Bonjour, my name is [Insert]. I'm calling from Phoenix Strategic Perspectives, a Canadian research company. We're organizing a series of discussion groups and interviews on behalf of Elections Canada with people in your area.

Would you prefer to continue in English or French?/Préférez-vous continuer en français ou en anglais?

[Recruiter note: For english groups, if participant would prefer to continue in french, please respond with, "Malheureusement, nous recherchons des gens qui parlent anglais pour participer à ces groupes de discussion. Nous vous remercions de votre intérêt." For french group, if participant would prefer to continue in english, please respond with, “Unfortunately, we are looking for people who speak French to participate in this discussion group. We thank you for your interest.”]

  1. Is there anyone in your household 18 years of age or older who has a disability or a mental health condition? If so, may I speak with this individual?

    [Recruiter note: IF anyone asks why Elections Canada is asking this question, say: Elections Canada wants to ensure that its services are accessible to all Canadians who have the right to vote, including people who have difficulty doing some tasks or doing some daily activities. For this reason, we want to ensure that Canadians with a disability or a mental health condition are included in this research study.]

Description: As I mentioned, we're conducting a research study for Elections Canada to discuss issues of importance to Canadians. [Focus groups: The groups will last 90 minutes and people who take part will receive a cash gift to thank them for their time. Interviews: The interviews will be conducted by telephone, will last up to 40 minutes, and people who take part will receive a cash gift to thank them for their time.] Participation is completely voluntary and your decision to participate or not will not affect any dealings you may have with the Government of Canada. We are interested in your opinions only. [Focus groups: The format is a (In-person: round table discussion; ONLINE: online chat) led by a research professional from Phoenix Strategic Perspectives with up to 10 participants.] All opinions will remain anonymous and will be used for research purposes only in accordance with laws designed to protect your privacy.*

*Privacy: If asked:

The personal information you provide is governed in accordance with the Privacy Act and will not be linked with your name on any document including the consent form. In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly. The final report written by Phoenix SPI will be available to the public from Library and Archives Canada (http://www.bac-lac.gc.ca/).

  1. Would you be interested in taking part in this study?

  2. Before we invite you to attend, I need to ask you a few questions to ensure that we get a good mix of participants. This will take 5 minutes. May I continue?

  3. Will you please provide your gender? [Read list; Stop when respondent provides an answer] [Recruit a mix]

  4. Do you, or a member of your household or immediate family, work in any of the following fields? [Read list]

    [When terminating a call with someone, say: Thank you for your cooperation. We already have enough participants who have a similar profile to yours, so we are unable to invite you to participate.]

  5. Are you a Canadian citizen at least 18 years old who normally resides in the [Insert city] area?

    [*Termination message: Thank you for your interest. In order to participate you must be 18 years of age and a Canadian citizen.]

  6. How much difficulty do you have with … [Read first item]? Do you have no difficulty, some, a lot, or you can't do this at all? [Get mix by some/a lot]

    1. hearing, even when using a hearing aid?      Some/a lot = deaf
    2. seeing, even when wearing glasses or contacts?      Some/a lot = visual
    3. going up and down a flight of stairs without resting?      Some/a lot = mobility
    4. using your fingers to grasp a small object like a pencil?      Some/a lot = mobility
  7. Thinking of your daily activities, how much difficulty do you have with… [Read first item]? Do you have no difficulty, some, a lot, or you can't do most daily activities because of this? [Get mix by some/a lot]

    1. learning, remembering or concentrating?
    2. a mental, psychological or emotional health condition?
    3. a developmental disability or disorder, for example Down syndrome or autism?

    If some/a lot to one or more of A-C = mental health/cognitive disability

  8. Could you tell me the type or nature of your disability or mental health condition?

    Record type of disability/mental health condition: [insert here]

  9. We have been asked to speak to participants from all different ages. May I have your age please? Record: [insert here]. [Get mix]

    At this point, thank/terminate if Q7a or Q7b OR Q8 ≠ some/a lot or if Q7c or Q7d = no difficulty.

  10. Could you please tell me what is the last level of education that you completed? [Get mix]

    [Ask if mobility limitation or deaf; Everyone else goes to industry screening and consent]

  11. Do you currently have a computer with high-speed Internet that you have regular access to?

    [*Termination message: Thank you for your cooperation. The focus groups we'd like to invite you to participate in will take place online. This means you will need to have access to a computer with high-speed Internet, so we are unable to invite you to participate.]

  12. The focus groups we'd like to invite you to participate in will take place online. How comfortable would you say you are using the Internet?

    [*Termination message: Thank you for your cooperation. Since the focus groups we'd like to invite you to participate in will take place online, you do need to be comfortable using the Internet. For this reason, we are unable to invite you to participate.]

[Go to industry screening and consent]

Industry screening and consent

We have just a few final questions for you.

  1. Have you ever attended a discussion group or taken part in an interview on any topic that was arranged in advance and for which you received money for your participation?

  2. When did you last attend one of these discussion groups or interviews? [Do not read list unless helpful; Record response]

    [Note: When terminating a call with someone, say: Thank you for your cooperation. We already have enough participants who have a similar profile to yours, so we are unable to invite you to participate.]

  3. Thinking about the groups or interviews that you have taken part in, what were the main topics discussed?

  4. How many discussion groups have you attended in the past 5 years?

  5. Participants will be asked to voice their opinions in front of others. Do you feel comfortable doing this?

  6. The discussion group will be audio/video recorded. These recordings are used to help with analyzing the findings and writing the report. The results from the discussions will be grouped together in the research report, which means that individuals will not be identified in any way. Neither your name nor your specific comments will appear in the research report. Is this acceptable?

  7. There may be some people from Elections Canada who have been involved in this project observing the session. They will not take part in the discussion and they will not know your name. Is this acceptable?

[Go to invitation]

Invitation to participate

I would like to invite you to:

In-person focus groups: attend the focus group session where you will exchange your opinions in a moderated discussion with other Canadians from your community. The discussion will be led by a researcher from the public opinion research firm, Phoenix Strategic Perspectives. The group will take place on [Day of week], [Date], at [Time] at [Facility]. It will last an hour and a half [90 minutes] and we ask that you arrive 15 minutes early. Information regarding how to participate will be sent to you by email in the coming days. People who attend will receive [Adjust based on audience: $100/$150] to thank them for their time. The facility where the discussion is being held is fully accessible.

Online focus groups: attend the online focus group session where you will exchange your opinions in a moderated chat session with other Canadians from your community. The discussion will be led by a researcher from the public opinion research firm, Phoenix Strategic Perspectives. The group will take place on [Day of week], [Date], at [Time]. It will last an hour and a half [90 minutes]. Information regarding how to participate will be sent to you by email in the coming days. You will be asked to log into the online session 15 minutes prior to the start time. People who participate will receive $100 to thank them for their time.

Interviews: participate in a telephone interview which will be conducted by a researcher from the public opinion firm, Phoenix Strategic Perspectives. The interview will take place on [Day of week], [Date], at [Time]. It will last up to 40 minutes. A reminder of the date and time will be sent by email in the coming days. People who participate will receive $100 to thank them for their time.

Are you willing to attend?

May I have your email address so that we can also send you an email message with the information you will need about the Focus group/interview?

[For in-person focus groups]

At the facility where the focus group is held, you will be asked to produce photo identification, so please remember to bring something with you (for example, a driver's license; for those with a visual impairment: for example, a government issued ID card). If you use glasses to read, please remember to bring them with you. Participants may be asked to review some materials during the discussion.

As I mentioned, the session will be audio/video recorded for research purposes and representatives of the Elections Canada research team will be observing from an adjoining room. You will be asked to sign a waiver to acknowledge that you will be video recorded during the session. The recordings will be used only by the Phoenix SPI research team and will not be shared with others. All information collected in the group discussion will remain anonymous and be used for research purposes only in accordance with laws designed to protect your privacy.

[For in-person and online focus groups]

As we are only inviting a small number of people to attend, your participation is very important to us. If for some reason you are unable to attend, please call us so that we can get someone to replace you. You can reach us at [Insert number] at our office. Please ask for [Insert name].

Someone will call you the day before to remind you about the session. So that we can call you to remind you about the focus group or contact you should there be any changes, can you please confirm your name and contact information for me?

Everyone

Thank you very much for your time and willingness to participate in this research.

Moderator's Guide

Introduction (5 minutes)

  1. Introduce moderator/firm and welcome participants.
  2. Describe focus group.
  3. Explanations.
  4. Any questions?
  5. Roundtable introduction: Please tell us your first name and something that interests you.

Voting experience and impressions (10 minutes)

I'd like to start by spending a few minutes talking/chatting about your experience during the last federal election that was held on October 21.

Moderator: For the non-voter groups, start at Q5, but add the following preamble: “What all of you have in common is that you did not vote in the federal election” And cut the phrase: “For those of you who didn't vote.”

  1. How many of you voted in the last federal election? [In-person: hand-count]

  2. For those of you who voted…When did you vote … on Election Day or at another time? [Moderator: Confirm that those who voted at another time did so at an advance poll]

  3. What was your experience voting…how easy or difficult was the process of voting?

    1. What made it easy?
    2. What made it difficult? [Moderator: Steer away from complaints about wait times]
  4. For those of you who voted in advance, why did you vote on one of the advance polling days? [Moderator: Keep brief]

  5. People don't or can't vote for a variety of reasons. For those of you who didn't vote:

    1. Is there any reason in particular why you didn't vote in the recent federal election? [Moderator: Keep brief]
    2. What is your perception of the voting process…how easy or difficult do you think it is to vote?
    3. Did that play a role in why you didn't vote? [Moderator: As appropriate, link perceptions of the voting process to the reason(s) stated for not voting]
  6. This next question is for everyone…Did anyone look for information about how, where and when to vote? [In-person: Hand-count] [Moderator: Listen for active seeking versus passive/waiting to receive it]

  7. For those of you who looked for information about voting:

    1. At what point during the election campaign did you start looking for this kind of information?
    2. What type of information were you looking for?
    3. Where did you go for this information?
    4. Did you find what you were looking for?

Media consumption (5 minutes)

As I mentioned, tonight/today we'll be talking/chatting about Elections Canada's information materials for electors. Before we do that, I'd like to briefly talk/chat about the types of media you use to stay informed and the types of ads you encounter on these and other media.

  1. What sources do you typically use to get information about current events and politics? Why is that?

  2. Where are you most likely to notice ads? On the internet? On your social media account? On TV? On the radio? Outdoors, such as on public transit or billboards? [Moderator: Adjust as needed for visual disability group]

  3. During elections, Elections Canada's social media accounts provide news and information on voting and employment opportunities. Is anyone following or likely to follow Elections Canada on social media? Why/why not? If so, which social media?

Moderator: Elections Canada is on Twitter, Facebook, YouTube, LinkedIn and Instragram.

Review of information campaign materials (40 minutes)

Now we're going to talk/chat about some advertising and communications materials that were distributed during the recent federal election to help Canadians understand when, where and how to register and vote. These materials were part of a multi-media information campaign conducted by Elections Canada. Tonight/today, you will be asked to provide feedback on a number of these materials from different phases of the campaign. Some of the pieces aired on TV and some were broadcast on radio, while others were presented on social media, the internet or in print format.

Let's turn to the monitor. We're going to review 4 sets of ads from different phases of the campaign. The ads will have appeared in different media. We're going to start with ads issued before the election period began, in what we call the pre-writ period. [Moderator: Play the ads].

Moderator: The order of ads is… [see annex 1]

  1. Pre-writ and registration
  2. VIC
  3. Early voting
  4. Election day

Allow up to 3 minutes for review for each of the 4 phases – 15 minutes in total.

Questions for each ad phase (35 minutes)

  1. Do you recall seeing/hearing8 these ads before or during the election period?

    1. Where did you see them?
    2. [New canadians/Indigenous groups]: Did you see/hear these ads in a language other than French or English?

    [Moderator: Note differences by ad; as appropriate, link feedback to each ad]

  2. What's your overall impression of these ads?

    1. What do you think about the concept of these ads? Why do you say that?
    2. Which ad(s), if any, did you like the most? Why is that?
    3. Which ad(s), if any, did you like the least? Why is that?
    4. Were the ads easy to understand? Why or why not?
  3. What do you think is the main message of these ads? Why do you say that?

Moderator: The main messages are…

  1. Who do you think these ads target…that is, who are they designed for?

  2. For those of you who recalled these ads, did you do anything after seeing/hearing them? If so, what?

    1. Moderator: If they looked for information, ask: Where did you look for this information and did you find what you were looking for?
  3. What action could, or should, someone take based on these ads?

Moderator:

  1. Thinking about the specific phase of the campaign, Moderator: Remind participants which phase the ads pertain to, is there any information missing…any information that could have been helpful to receive at this point? Why do you say that?

    Next, we're going to look at the next set of ads…. Repeat questions 11 through 16 as needed.

    Now, I'd like to ask you a few questions about the different types of ads we've reviewed so far…

    [Moderator: Adjust as needed if these questions have already been addressed during the previous sets of questions]

  2. Ads with audio: Focusing on the radio and video ads you reviewed tonight/today, what do you think about ….

    1. … the tone of the ads?
    2. …the announcer's voice?
      • Was it easy to follow?
      • Did the announcer speak too fast?
    3. … the background music?
      • Did it fit well with the ad?
      • Did it drown out the announcer's voice?
      • Did it take away from the main point of the ad (which is to inform you about the election)? Why?
  3. For the video ads: Did you watch the ads in their entirety?

    1. If yes: Where did you see them (i.e. tv, social media, internet)?
    2. If no: Why didn't you watch them? Were they too long?
  4. For the social media ads: Did you comment on or share any of these ads on your social media pages or stories? Why/why not?

Guide/brochure (10 minutes)

Now, were going to look at the “Guide to the federal election,” which was mailed to voters during the election period. The format of the guide was a bound booklet. [Moderator: Show guide and demonstrate how it looked]. Please take a few minutes to review the guide. [Moderator: Pass out guide. Allow 2 minutes to review the booklet. Remind participants not to write in the package. Play the audio for the visual disability group.]

  1. Do you recall receiving this guide in the mail during the election period?

    1. If yes: What did you do with it? Did you read it?
  2. What's your overall impression of this guide? Why do you say that?

    1. What do you like the most? Why is that?
    2. What do you like the least? Why is that?
  3. What do you think of… [Moderator: Adjust for the visual disability group as needed.]

    1. …the layout? Probe: too long/short
    2. …the use of graphics versus the text? Probe: right balance/too much/too little text
    3. …the content…is it organized well?
  4. Who do you think this guide is designed for… who is the target audience? Probe if needed: New Canadians, youth, non-voters, etc.

  5. Thinking about the information in the guide, does it contain all the information you would need to vote? If not, why not? What's missing?

    Probes as needed: Key dates, registration information, voting options, ID requirements.

  6. [New canadians/Indigenous groups]: Were you aware that this guide is available in other languages?

  7. [Visually impaired group]: Were you aware that this guide is available in alternate formats such as braille, DAISY, large print?

    1. If yes: Did you request/receive the guide in an alternate format? Did it meet your needs and expectations?
    2. If no: In which formats do you expect materials like this to be available?

    [Moderator: The guide is available in audio.]

Overall assessments of information campaign (15 minutes)

Now that we've had a chance to review specific pieces of the information campaign, I have some general questions for you about the campaign overall.

  1. To start, what's your overall impression of the information campaign? Why is that? [Moderator: The focus should be the overall look and feel of the campaign…all the pieces, across the different media. Clarify if needed.]

    1. What, if anything, do you like about it? Why is that?
    2. What, if anything, do you dislike about it? Why is that?
    3. What about the logo and tagline, “It’s Our Vote,” did you like it? Why/why not? Moderator: Pay attention to references to the “x.” probe if not mentioned.
    4. What about the use of colours…do they draw your attention?
    5. Did any colours stand out?
    6. Is the campaign relevant to you? Do you see yourself in these ads? Why/why not?
  2. Thinking about all the materials presented to you tonight/today, together do they give you an understanding of when and where to vote and the ways to register and vote? Why/why not?

    1. Did you need more information about anything? If so, what?
  3. [Visually impaired group]: Did these ads and information pieces meet your needs?

    1. Was there any information that you needed, but that you did not receive?
    2. Was there a format that you needed to receive this information in, but that was not available?
    3. What can Elections Canada do better to meet your voting needs?
  4. Finally, is there another way that Elections Canada should be communicating this information to you? If so, how?

Voter journey (10 minutes)

We're going to change the topic and talk about the steps you took to vote/would take if you voted.

[Pass out voter journey sheets to participants]

On the sheet you'll notice there are various steps a person can take to prepare for and cast their vote. [FOR VOTERS INSERT: “Thinking back to the election period”] Take a moment to think of the steps you [Voters: took] [Non voters: would take] leading up to voting and order them by what you would [Voters: what you did] do first, and then second and so on. If you notice any steps that are missing, feel free to write them in at the bottom. If there are any steps that don't apply to you, feel free to cross them out.

  1. Can you tell me about the order you chose?

  2. [Voters]: When you voted, what step would you say was the most difficult or challenging? Why?
    [Non-voters]: If you were voting, what step would you expect to be the most difficult or challenging? Why?

Conclusion

We've covered a lot tonight and I really appreciate you taking the time to come and share your opinions. I'm going to leave the room now to check with the observers to see if there are any last questions for you. When I come back, I'm going to ask whether any of you has last thoughts that you want to give Elections Canada about the discussion topic.

Moderator will leave the room and check with observers to see if there are last questions.

This concludes what we needed to cover tonight. We really appreciate you taking the time to share your views. Your input is very important and insightful.

Test Materials

Test materials for both the quantitative and qualitative research included a sample of Elections Canada advertising that represented the key spots and messages from the voter information campaign. The tables below provide an overview of the number of test materials by phase of the voter information campaign and medium. The full set of advertising products can be accessed on Elections Canada's website.

Quantitative test materials
Phase Video Radio Print Social Media Web Banner Billboard
Pre-writ X (2)     X (2) X (1)  
Registration X (1) X (1) X (1) X (1) X (1) X (1)
VIC X (1) X (1) X (1) X (1) X (1) X (1)
Early voting X (1) X (1) X (1) X (1) X (1) X (1)
Election day X (1) X (1) X (1) X (1) X (1) X (1)
Qualitative test materials
Phase Video Radio Print Social Media Web Banner
Registration X (1)     X (2)  
VIC   X (1) X (1)    
Early voting X (1)   X (1) X (1) X (1)
Election day   X (1)   X (1) X (1)


Footnote 8 Moderator: Adjust language based on ads in each phase.