Public Opinion Research Study on Electoral Matters - Wave 2 – Executive Summary

Prepared for Elections Canada

Supplier: Léger Marketing Inc.

Contract Number: 05005-221079/001/CY

Contract Value: $81,622.16 (including HST)

Award Date: 2022-02-24

Delivery Date: Septembre 28, 2022

 

Registration Number: POR 127-21

For more information on this report, please contact Elections Canada at rop-por@elections.ca.

Ce rapport est aussi disponible en français

Léger is pleased to present Elections Canada with this report on findings from the second wave of the tracking quantitative survey designed to learn about Canadians who are eligible electors residing in different regions in Canada. This report was prepared by Léger Marketing Inc., which was contracted by Elections Canada (contract number 05005-221079/001/CY awarded February 24, 2022).

Background and Objectives

As per its mandate, Elections Canada (EC) must always be ready to organize elections, even in exceptional circumstances, such as in the event of a natural disaster or emergency.

In this context, Elections Canada wanted to gauge the general public's opinion on various electoral issues and topics at different points in time between elections.

This report presents the results of the second wave of the survey conducted on electoral matters with 2,504 Canadians between April 25 and May 4, 2022. The first wave of this study was conducted in April 2021 footnote 1 and serves as the baseline for measuring and identifying significant trends or changes in the opinions and attitudes of Canadian electors across up to five survey waves that may be conducted over the course of this study through to 2023–24.

The project's aims, among others, are to improve understanding of Canadian electors':

More specifically, EC wants to track any significant fluctuation in these measures over time. Other questions are asked to help the agency better understand what other internal or external factors may inform or impact electors' views on trust in electoral administration more generally.

Intended Use of the Research

The information provided in these research reports will be used to inform EC's strategic communications and the development of policies, programs, and services. Future waves of the survey will be used to track these measures over time.

Methodology

This public opinion research was conducted via online surveys using Computer Aided Web Interviewing (CAWI) technology. Fieldwork for the wave two survey was carried out between April 25 and May 4, 2022. A total of 2,504 Canadian eligible electors (citizens at least 18 years of age at the time of the survey) with demographic characteristics reflective of the Canadian population were surveyed. The sample was drawn randomly from Léger's Leo panel and the overall response rate for the survey was 15 percent.

The questionnaire primarily comprised questions posed in the wave one survey conducted in April 2021, with some questions added or removed to account for changing research needs between waves.

Using data from the most recent Canadian census, results were weighted within each region by gender and age to ensure the best possible representativeness of the sample within each region and overall. The weight of each region was adjusted to be equivalent to its actual weight in relation to the distribution of the Canadian population. The weighting factors are presented in detail in Appendix 1 of this report.

A pre-test of 49 interviews was completed before launching data collection to validate the programming of the questionnaire in both English and French.

Léger adheres to the most stringent guidelines for quantitative research. This survey was conducted in accordance with the Standards of Conduct of Government of Canada Public Opinion Research for online surveys.

A complete methodological description is provided in the Appendices section of this document (please see Appendix 1).

Overview of the Findings

Notes on the Interpretation of the Research Findings

The views and observations expressed in this document do not reflect those of Elections Canada. This report was compiled by Léger based on the research conducted specifically for this project. This research is not probabilistic; the results cannot be inferred to reflect those of the general population of Canada.

Since a sample drawn from an Internet panel is not probabilistic in nature, margins of sampling error cannot be calculated for this survey. Respondents were selected from among those who have volunteered or registered to participate in online surveys. The results of such surveys cannot be described as statistically projectable to the target population. The data have been weighted to reflect the demographic composition of the target population.

The results of this survey cannot be compared with the results of other Elections Canada surveys of electors conducted during the federal general election held on September 20, 2021, due to differences in the research designs and methodologies.

In this report, all results are expressed as percentages unless otherwise noted. Percentages may not always add up to 100 due to rounding or multiple mentions. Comparisons with results from the previous survey wave are presented when possible. For graphs, the reported bases represent the base of respondents based on the most recent survey wave (April 2022 for this report).

Subgroup differences are reported when they are statistically significant at the 95% confidence level and are reported only for the most recent survey wave. When a subgroup is reported as being more or less likely to have given a particular response, this means the result for the subgroup was significantly different compared with the result for all other subgroups combined. For example, if respondents aged 18 to 24 were more likely to give a particular response, it is in comparison to the results for all other respondents aged 25 and older.

Political Neutrality Statement and Contact Information

Léger certifies that the final deliverables fully comply with the Government of Canada's political neutrality requirements outlined in its Policy on Communications and Federal Identity and the Directive on the Management of Communications.

Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate or ratings of the performance of a political party or its leader.

Signed:

Christian Bourque's signature

Christian Bourque, Senior Researcher Léger

Footnotes

Back to note 1 See Public Opinion Research Study on Electoral Matters - Wave 1 – Elections Canada.