Figure 10: Ad evaluation overall

This stacked horizontal bar chart compares level of agreement to various statements pertaining to Elections Canada's ads. The breakdown is as follows:

• Statement – Ads are clear:
  • Strongly agree: 41 percent
  • Somewhat agree: 45 percent
  • Somewhat disagree: 5 percent
  • Strongly disagree: 2 percent
• Statement – Ads provide useful information:
  • Strongly agree: 41 percent
  • Somewhat agree: 44 percent
  • Somewhat disagree: 6 percent
  • Strongly disagree: 3 percent
• Statement – Ads are relevant:
  • Strongly agree: 23 percent
  • Somewhat agree: 48 percent
  • Somewhat disagree: 15 percent
  • Strongly disagree: 7 percent
• Statement – Ads catch my attention:
  • Strongly agree: 12 percent
  • Somewhat agree: 51 percent
  • Somewhat disagree: 20 percent
  • Strongly disagree: 8 percent