Figure 7: Aided recall of ads by phase

This vertical bar chart compares unaided recall of Elections Canada's recruitment campaign and main campaign ads. Results are displayed across the various phases of the election period as follows:

• Recruitment campaign recall
  • Registration phase: 13 percent
  • VIC phase: 16 percent
  • Early voting phase: 25 percent
  • Election day phase: 31 percent
  • Main campaign recall
    • Registration phase: 18 percent
    • VIC phase: 39 percent
    • Early voting phase: 47 percent
    • Election day phase: 55 percent