Figure 8: Aided recall of specific ads by format and ad campaign

This vertical bar chart compares aided recall of specific Elections Canada ads displayed by format and ad campaign. Results are displayed across the various phases of the election period as follows:

• Social media ad:
  • Recruitment: 14 percent
  • Registration: 10 percent
  • VIC: 16 percent
  • Early voting: 20 percent
  • Election day: 26 percent
• Image ad:
  • Recruitment: 16 percent
  • Registration: 12 percent
  • VIC: 13 percent
  • Early voting: 21 percent
  • Election day: 25 percent
• Broadcast ad:
  • Recruitment: --
  • Registration:--
  • VIC: 31 percent
  • Early voting: 36 percent
  • Election day: 41 percent