Omni-Channel: Telephone Channel Usage In-Depth
Aware (Seek general information)
- First Channel: Web = 43 percent, Telephone = 7 percent, In-Person = 31 percent
- Second Channel (after Telephone): Web = 23 percent, In-Person = 19 percent
- Third Channel: In-Person (after Web) = 20 percent, Web (after going in person) = 3 percent
Apply (Submit Application)
- First Channel: Web = 44 percent, Telephone = 6 percent, In-Person = 40 percent
- Second Channel (after Telephone): Web = 30 percent, In-Person = 33 percent
- Third Channel: In-Person (after Web) = 10 percent, Web (after going in person) = 6 percent
Follow-Up (Seek/receive/provide info, re: application submitted)
- First Channel: Web = 32 percent, Telephone = 38 percent, In-Person = 24 percent
- Second Channel (after Telephone): Web = 14 percent, In-Person = 14 percent
- Third Channel: In-Person (after Web) = 19 percent, Web (after going in person) = 11 percent
Return to graphs: Omni-Channel: Telephone Channel Usage In-Depth