Channels In Each Stage Of The Journey By Program

Self-Service

• Aware
  • Service Canada = 39 percent
  • SIN = 28 percent
  • CPP = 32 percent
  • OAS = 45 percent
  • GIS = 35 percent
  • EI = 46 percent
  • CPP-D = 32 percent
• Apply
  • Service Canada = 37 percent
  • SIN = 9 percent
  • CPP = 37 percent
  • OAS = 64 percent
  • GIS = 31 percent
  • EI = 52 percent
  • CPP-D = 37 percent
• Follow-up
  • Service Canada = 14 percent
  • SIN = 8 percent
  • CPP = 14 percent
  • OAS = 0 percent
  • GIS = 8 percent
  • EI = 15 percent
  • CPP-D = 14 percent
• Entire Client Journey
  • Service Canada = 25 percent
  • SIN = 5 percent
  • CPP = 23 percent
  • OAS = 9 percent
  • GIS = 20 percent
  • EI = 39 percent
  • CPP-D = 23 percent

Low Touch

• Aware
  • Service Canada = 10 percent
  • SIN = 4 percent
  • CPP = 18 percent
  • OAS = 14 percent
  • GIS = 20 percent
  • EI = 11 percent
  • CPP-D = 18 percent
• Apply
  • Service Canada = 9 percent
  • SIN = 2 percent
  • CPP = 10 percent
  • OAS = 7 percent
  • GIS = 16 percent
  • EI = 13 percent
  • CPP-D = 10 percent
• Follow-up
  • Service Canada = 43 percent
  • SIN = 20 percent
  • CPP = 35 percent
  • OAS = 50 percent
  • GIS = 45 percent
  • EI = 47 percent
  • CPP-D = 35 percent

High Touch

• Aware
  • Service Canada = 44 percent
  • SIN = 62 percent
  • CPP = 46 percent
  • OAS = 32 percent
  • GIS = 38 percent
  • EI = 35 percent
  • CPP-D = 46 percent
• Apply
  • Service Canada = 53 percent
  • SIN = 87 percent
  • CPP = 51 percent
  • OAS = 26 percent
  • GIS = 50 percent
  • EI = 35 percent
  • CPP-D = 51 percent
• Follow-up
  • Service Canada = 41 percent
  • SIN = 70 percent
  • CPP = 46 percent
  • OAS = 45 percent
  • GIS = 45 percent
  • EI = 34 percent
  • CPP-D = 46 percent

Return to graphs: Channels In Each Stage Of The Journey By Program