Recruiting Screener

Hello, my name is                      .  I'm calling from Nanos Research, a national opinion research firm. We’re organizing a focus group to explore issues currently in the media.  Focus Groups are in-depth research discussions involving a small number of people who are brought together to talk about different topics.  About ten people will be taking part, all of them randomly recruited by telephone just like you.  The Government of Canada is sponsoring this research. The group discussion will last 2 hours at the most and will be on a weekday evening. For your participation you will receive $75. 

Participation is voluntary and all your answers will be kept confidential and will be used for research purposes only.  We are simply interested in hearing your opinions – no attempt will be made to sell you anything.  The format is a “round table” discussion led by a research professional.  An audio tape of the session will be produced for research purposes.  The tapes will be used only by the research professional to assist in preparing a report on the research findings and will be destroyed once the report is completed.

1.	May I ask you a few questions?

Yes 		1	CONTINUE
No		2	THANK & TERMINATE

2.	Have I reached you at your home phone number?

Yes 		1	CONTINUE
No	2	MAY I SPEAK WITH SOMEONE WHO DOES LIVE 
						HERE? – THANK & TERMINATE IF NON-RESIDENCE

3.	Are you a Canadian citizen at least 20 years old who normally resides in the [          ] area?

Yes		1	CONTINUE
			No 		2	THANK AND TERMINATE

 4a.   How long have you lived in the [             ] area?		 TERMINATE IF LESS THAN 2 YEARS

4b.   Do you live within the City of Toronto or in the Greater Toronto Area? [ ASK ONLY FOR TORONTO GROUPS - ENSURE 50/50 MIX] 
•	City of Toronto
•	GTA

 5a.   Have you ever worked in any of the following industries?
	READ LIST – TERMINATE IF ‘’YES’’ TO ANY IN 5a OR 5b. 
								    5a		                   5b
			Yes    No		  Yes    No
Market Research	[  ]	[  ]	[  ]	[  ]
Advertising	[  ]	[  ] 	[  ]	[  ]
Any media (Radio, TV, Print)	[  ]	[  ] 	[  ]	[  ]
Public Relations	[  ]	[  ] 	[  ]	[  ]
An employee of a government department or agency, 
whether federal or provincial	[  ]	[  ] 	[  ]	[  ]
An employee or a volunteer of a political party	[  ]	[  ] 	[  ]	[  ]
									 
5b.   Do any members of your family currently work for…REPEAT ABOVE LIST

6.	Would you be available to attend a discussion group on, Monday, December 12th / Tuesday, December 13th?  It will last no more than two hours and you will receive $75 for your time.

              Yes		1	CONTINUE
No		2	THANK & TERMINATE

7.	Gender [By observation only; do not read; ENSURE MIX]
                           
Male		1		
		Female		2

8.	And how old are you?  Are you ....READ LIST [ENSURE MIX]

Under 20 years	               1	  [THANK AND TERMINATE]	
20-25 years		2
25-34 years		3
35-44 years		4	
45-54 years		5	
55-64 years		6
65 years and older	7
		Refuse			9               [THANK AND TERMINATE]	

9.	Do you currently have children under the age of 18 living in the house with you? [ENSURE MIX]

		Yes		1
		No		2

10.	How many people above the age of 18 are there in your household? 

		One	1   
		More than one	2   

 11a.   Can you please tell me which of the following best describes your major activity during the    past six months?  [ENSURE GOOD MIX]

•	Working Full-Time
•	Working Part-Time
•	Retired			
•	Unemployed but looking for work RECRUIT ONLY FOR TRACK 1. MAX 3 PER GROUP. SKIP TO Q12
•	Not working  SKIP TO Q12
•	Unable to work SKIP TO Q12 MAX 3 PER GRP
•	Student	 RECRUIT ONLY FOR TRACK 1. MAX 3 PER GROUP. SKIP TO Q12 

          11b.     [IF EMPLOYED/RETIRED] What is/was your current/past occupation? 

			__________________________ (PLEASE SPECIFY)	

12a.      [IF Q10=1 ASK] We would like to talk to a cross-section of individuals for this study.  
                 Is your annual household income before taxes…

		  Under $75,000 [QUALIFIES FOR TRACK 1]
  Equal to or higher than $75,000	[QUALIFIES FOR TRACK 2]
  Don’t Know/Refused [TERMINATE]

 12b.      [IF Q10=2 ASK] We would like to talk to a cross-section of individuals for this study.  
                 Is your  annual household income before taxes…

		  Under $100,000 [QUALIFIES FOR TRACK 1]
  Equal to or higher than $100,000 [QUALIFIES FOR TRACK 2]
  Don’t Know/Refused [TERMINATE]

    13a.      For incomes LOWER than [$75,000 at Q12a or $100,000 at Q12b], ask… 
                 Is your annual household income before taxes…  [ENSURE GOOD MIX]

Less than $30,000
$30,000 - $44,999
$45,000 - $59,999
$60,000 - $74,999
[READ IF Q10=2] $75,000 - $99,999

  13b.      For incomes EQUAL/HIGHER than [$75,000 at Q12a or $100,000 at Q12b], ask…  
                Is your annual household income before taxes… [ENSURE GOOD MIX]

[READ IF Q10=1] $75,000 - $99,999
$100,000 - $124,999
$125,000 - $149,999
$150,000 or more

14.	 What is the highest level of education you have attained?  Is it… [ENSURE MIX]

•	Less than high school 
•	High school graduate
•	Some college
•	Completed college
•	Some Undergraduate University
•	Completed Undergraduate University
•	Some Post-Graduate University
•	Completed Post-Graduate University
•	Other				
•	Don’t Know/Refused [TERMINATE]

15a.    Have you ever attended a consumer group discussion which was arranged in advance 
        and for which you received a sum of money for participating?

Yes		1	CONTINUE
No		2	SKIP TO Q16

                  15b.    [IF YES ABOVE] When was the last time you attended a group?___________________

TERMINATE IF IN THE PAST 6 MONTHS
	          IF NOT IN THE PAST 6 MONTHS, CONTINUE.

        15c.    What was the topic of the most recent focus group you attended? 

TERMINATE IF TOPIC FINANCE/ECONOMY/POLITICAL/GOVERNMENT RELATED

16.	If you won a million dollars what would be the first two things you would do with the money? (MUST HAVE TWO RESPONSES TO ACCEPT.  TERMINATE IF FLIPPANT, COMBATIVE OR EXHIBITS DIFFICULTY IN RESPONDING)

17.	You may be asked to write out your answers to a questionnaire or watch a commercial. Is there any reason why you could not participate in this activity? 

		Yes	[  ] TERMINATE		No	[  ]

18.	Participants in group discussions are asked to voice their opinions and thoughts and sometimes even asked to stand up and demonstrate their feelings to others in the group.  How comfortable are you in voicing your opinions in front of others? Are you… [READ LIST]
			           Very Comfortable	[  ]
			           Comfortable	[  ]
			           Fairly Comfortable	[  ] - TERMINATE
			           Not Very Comfortable	[  ] - TERMINATE
			           Very Uncomfortable	[  ] - TERMINATE 

TERMINATE IF RESPONDENT OFFERS ANY REASON SUCH AS SIGHT OR HEARING PROBLEM, A WRITTEN OR VERBAL LANGUAGE PROBLEM, A CONCERN WITH NOT BEING ABLE TO COMMUNICATE EFFECTIVELY OR IF YOU HAVE A CONCERN.

STAND BY (IF QUOTAS ARE FULL OR IF THEY DON’T KNOW IF THEY CAN ATTEND)

Read to Stand-by Respondents 

Thank you for answering my questions. Unfortunately, at this time, the group you qualify for is full. We would like to place you on our stand-by list. This means that if there is an opening in the group, we would then call you back and see if you are available to attend the group.  May I please have a daytime contact number, an evening contact number and an email address, if you have one, so that we can contact you as soon as possible if an opening becomes available. [RECORD CONTACT INFO]

[Interviewers: Please do not give the respondent the address of the group if you are placing them on stand-by. The address should not be given to any stand-bys regardless of if the respondent requests the address]

DATE:  December 12th (Montreal & Toronto) / December 13th (Winnipeg)

•	Track 1:   DATE  @ 5:30pm –Lower Income              
   
•	Track 2:   DATE  @ 7:30pm – Higher Income   	

We would like to invite you to participate in this study which includes a focus group that will be facilitated by an experienced professional moderator and will last up to 2 hours. You will receive $75 for your time. Only those who show up for the focus group discussion at the scheduled time will receive the $75 incentive.
Yes 		1	CONTINUE
No		2	THANK & DISCONTINUE

Do you have a pen handy so that I can give you the address where the group will be held. It will be held at: 

Toronto
Nanos Research
36 King Street East, Suite 601
Toronto, ON M5C 1E5

Winnipeg
Probe Research
Suite 850 – 125 Garry St.
Winnipeg, MB, Canada
R3C 3P2

If I could just take down your details. Could you please provide us with your address, email address and telephone number?

Address: 						

							

Email:		 					

Telephone:	 					

Fax Number:	 					 - If applicable only

Participant Profiles by Day & Group

	Montreal	Toronto	Winnipeg	
	Monday,
December 12th  	Monday. December 12th      	Tuesday. December 13th 	
Track 1	Lower income   5:30pm	Lower income 5:30pm	Lower income   5:30pm	
Track 2	Higher income 7:30pm	Higher income 7:30pm	Higher income 7:30pm