FINANCIAL
DATA SHARING AND SECURITY
QUALITATIVE
RESEARCH
FINAL
REPORT
Prepared
For:
Supplier
name: Pollara Strategic Insights Contract Number: 60074-200895/001/CY
Contract
Value: $33,302.28
Award
Date: 2020-11-06
POR
Registration Number: 060-20
March
3, 2021
For
more information on this report please contact:
por-rop@fin.gc.ca
Ce rapport est aussi disponible en français
Submitted
by:
Lesli Martin Vice President leslimartin@pollara.com 416.921.0090 x2207
1255 Bay Street, Suite 900
Toronto, ON M5R 2A9
Use Of Digital Financial Services
Awareness And Perception Of Open Banking
Consumer Outcomes Of Open Banking
Support Of An Open Banking System
Appendix A: Recruitment Screener
QUALITATIVE RESEARCH ON FINANCIAL DATA SHARING AND SECURITY –
COPYRIGHT
Catalogue
Number: F2-282/2021E-PDF
978-0-660-37664-6
International
Standard Book Number (ISBN): F2-282/2021E
978-0-660-37666-0
Related
Publications (Registration Number POR 060-20)
Catalogue
Number: (Final Report – French)
International
Standard Book Number (ISBN):
This
public opinion research presents the results of a series of qualitative focus
group discussions conducted by Pollara Strategic Insights on behalf of the
Department of Finance. This study consisted of five virtual focus group
discussions with adult Canadians from across the country and included a mix of
age, gender, income, province of residence as well as a mix of those living in both
urban and rural settings. The purpose of the study was to understand current
perceptions of the financial data sharing and security as well as impressions
of the Open Banking concept.
Cette
publication est aussi
disponible en français sous
le titre – Recherche qualitative sur le partage et la
sécurité des données financières — Rapport final
This
publication may be re-produced for non-commercial purposes only. Prior written
permission must be obtained from:
Department of
Finance
90 Elgin
Street
Ottawa, ON
K1A 0G5
March 3, 2021
Contract
Number: 60074-200895/001/CY
POR
Registration Number: 060-20
I
hereby certify as Senior Officer of Pollara Strategic Insights that the
deliverables fully comply with the Government of Canada political neutrality
requirements outlined in the Policy on Communication and Federal Identity and
the Directive on the Management of Communications.
Specifically,
the deliverables do not include information on electoral voting intentions, political
party preferences, standings within the electorate or ratings of the
performance of a political party or its leaders.
Signed:
Lesli
Martin Vice President
Pollara
Strategic Insights
Budget
2018 announced the Government’s intent to undertake a review into the merits of
open banking. This review is being
guided by an Advisory Committee on Open Banking, supported by a secretariat
within the Department of Finance.
To
support this work, in winter of 2019, the Department of Finance commissioned
Pollara to conduct consultations and focus groups on the merits of open
banking, with a strong focus on protecting consumer privacy, ensuring the
security of financial transactions and maintaining the stability of the
financial sector. In January 2020, the Department announced that it would
undertake a second phase of the review into the merits of open banking, which
would be facilitated by the Advisory Committee.
Research
was deemed necessary to support this second phase of the review. Overall, this will provide a comprehensive picture
of Canadians’ views and expectations concerning their ability to use and move
their own financial information, with a focus on privacy and security. Specifically, this research will allow the
Advisory Committee to understand the following:
·
Views about consumers' ability to
move, use and control their own data;
·
Current privacy and security
behaviours related to financial services, including views on
awareness/understanding of current security/privacy measures;
·
Usage of data-driven services,
including those of a financial nature;
·
Views on the likelihood of using
financial data to access new and innovative services; and
·
Expectations for how personal data
would be treated in a system of secure financial data-sharing, and roles and
responsibilities of various actors in ensuring security and privacy
protections.
Results
of this research will inform the second wave of the government’s review into
the merits of open banking. In addition,
results may be used to help the Department develop communications strategies
and products that will effectively communicate aspects of this initiative to
Canadians.
Due
to the qualitative nature of this study, results cannot be extrapolated to a
broader audience and should be considered indicative, rather than definitive.
Contract Value for this research: $33,302.28
Pollara
recruited participants to take part in the focus groups. Participants were sourced from a panel of
over 100,000 Canadians (such as Aeroplan or PC Optimum members) who have
volunteered and registered to participate in research surveys and/or focus
groups. All participants had to have at
least one bank account, in any Canadian financial institution, with a
proportion of the participants in each group having more than one. Pollara conducted a total of five virtual
focus group discussions. Each group
consisted of a mix of gender, age and income.
Participants were recruited from people residing in the following areas:
·
Prairies (Saskatchewan and
Manitoba)
·
Ontario and Atlantic Canada
·
Western Canada (British Columbia
and Alberta)
·
Quebec and New Brunswick
(conducted in French)
·
Northern Canada (NWT, YK, NUN)
In total, 45 recipients took part in this research. The focus
group discussions lasted between 90 minutes to two hours each. Participants
were paid a $100 incentive for their time. Research was conducted between February
8th and 11th, 2021.
The COVID-19 pandemic has had
limited impact on banking behaviour or the use of
general data-driven services. There are
few concerns with data security when it comes to the use of these services.
Most participants do not feel that
the COVID-19 pandemic has had a major impact on their banking behaviour. All participants
were using digital tools (online banking, apps or ATMs) to conduct most of
their transactions before COVID and are continuing to do so now. Going to a branch was an infrequent
occurrence before the pandemic, and only a very few have switched to another
method (typically telephone) rather than going to a branch now.
The use of general data driven
services is mixed and is dependent on the perceived convenience the services
provide. Those who choose to use them
appreciate these conveniences, while who do not use them see no need for the
conveniences. Data security is not a
driver in this decision.
There is only some awareness and limited
use of innovative financial services, with the decision to use them based on
awareness of conveniences rather than level of data security.
Overall, awareness of the
innovative financial services tested is moderate, while use is quite low. While about half of the participants use digital
wallets and online payment systems, there is less awareness of robo-advisors or personal financial management systems or small-business
management – accounting software. Some
feel they use digital banks, but often are using an online subsidiary of a
traditional bank. There is very limited
awareness or usage of fintechs that offer products like
those provided by tradition financial institutions, such as lending for business
or lending for consumers.
As with other data-driven
services, the use of these financial services is dependent on the perceived
level of convenience. Those who use them
appreciate the service they offer. Those
who do not either are unaware of them, or do not see the need for them. Data security has little impact on their
decision to use or not use these services.
There is extremely low awareness
of open banking. After receiving a
description, participants are unsure of what this will provide, and some are
left more concerned about their data security.
Government’s oversight does help to build confidence, however.
Only one participant had heard of open
banking. To others, the name is somewhat
concerning, as they feel it means their financial information would be open and
available for all to see. When provided
with a description, consumers are left with more questions. Because they are not concerned about data
security now, they are unsure what this system is going to offer. To some, the concept leaves them feeling
more, not less concerned, as they are not sure how it will work or who will oversee
it.
Learning of Government oversight
helps to build confidence in the system.
Participants are aware and appreciative of the CDIC protections and
expect that government involvement will give them the same level of security in
this system.
While participants are unable to
perceive the benefits of open banking on their own, of those tested, consumer
redress, followed by data protection and control are most meaningful.
While participants are unable to
come up with benefits of the program themselves, they do see the benefits of
the tested consumers outcomes. The most
strongly positive benefit is that of redress, in case of an issue. Participants also feel data protection and
consumer control over data are important outcomes of the system. They are less likely to see the need for a
wider range of useful, competitive and consumer friendly financial services, as
they feel there are many out there already that they do not use. Nor do they see the benefit of reliable,
consistent access to services, as they feel they have this access presently.
Endorsement for an open banking system
ranges from support to indifference.
When asked how they would feel if
the Canadian government moved forward with an open banking system, opinions
ranged from support to indifference.
Some would appreciate the government oversight and extra security,
although they do not feel this would impact their use of data-driven
services. Others feel they would not use
the system, so do not particularly care.
None said they would oppose the adoption of this system.
Even
before the COVID-19 pandemic, the vast majority of
participants conducted their regular banking virtually; either online or using
their financial institution’s mobile app, or by getting cash from an ATM. While most said they would occasionally go to
a branch for a specific function, such as cashing cheques (particularly for
business accounts) or obtaining financial advice, all saw this as an infrequent
endeavor.
Most
feel the pandemic has not had a major influence on their banking behaviours. Some say they are using cash less often, as
some stores are requesting the use of debit or credit cards instead. While
some have switched to calling their branch for advice when needed, some,
particularly those in more rural locations, are still going to the branch in
person, when the need arises.
There
are not a lot of pain points noted in banking processes, either before or since
the pandemic. A couple of respondents
mentioned long wait times when calling a branch, but that was a minor
inconvenience noticed by only a few.
Overall, respondents have no concerns about their ability to bank
online, or the safety involved in these actions.
Currently,
most participants are aware of at least some type of data-driven services. There is a mixed usage of these services,
with some participants using them and others not. But the choice to use them is based on the
convenience the service offers, rather than on a level of comfort with the
technology. When asked for their concerns, participants who choose to use these
services have few or provide justification as to why the benefits outweigh
these concerns. For those who do not use
them, the primary reason is simply a lack of need. They do not feel they need the services and
are fine without using them. While some mention a concern that their
information may not be safe, as it may be hacked or used for nefarious reasons
by the companies who collect it, this is a statement made after the fact as a
secondary reason for their choice.
Participants
consider digital wallets and online payment systems in the same manner
as they consider other data-driven services.
Those who use it appreciate the convenience of being able to pay with
their phone, something they always have with them anyway. Those who do not use it say they have no need
for it and are fine using credit or debit cards to make their purchases. A few feel that this type of product would
make spending too easy which could affect their personal budgets. There are
some concerns about this technology, but it revolves primarily around what would
happen if they lose their phone. Many of
those who use it have two-step authentication in place to keep them safe and
feel this is less worry than losing their credit card. That said, there are some who feel comforted
knowing that if their credit card is used in a fraudulent manner, their
financial institution will cover the costs.
When
asked about digital banks, participants top-of-mind options are banks
such as Simplii and Tangerine. Even when explained that these banks are slightly
different, as they are a subsidiary of another bank, respondents tend to not
really understand the difference. To
them, the functions they use are “online,” therefore it is a digital bank. Some who rely primarily on the digital
application of their traditional bank feel that what they do is no different
than using a digital bank. There are
some participants who would be reluctant to use a digital bank. These people wanted the security of knowing
there is somewhere they can go to deal with any issues that they may have; the
idea of seeing someone face to face give them a sense of security if they need
redress. These participants do not have
issue with the technology of dealing with a digital bank, and have no concerns
conducting their banking digitally, they just needed that added level of
security, in case something happened.
Participants
have more concerns about using fintechs
that offer bank-like services to consumers or small businesses. While a couple of participants are familiar
with these types of services, most are not.
Because these companies are not well known to these participants, they
are hesitant to trust them with their finances. They also have a hard time
understanding the benefit of using these services. A couple of participants who are familiar
with them talked about product offerings with good interest rates. But to most, they would not risk trusting
this unknown entity to get a better rate.
In this situation, the concern that their information may be hacked is
less of a worry than the apprehension that the company might willingly defraud
them of their cash.
There
is some, albeit limited, awareness or use of robo-advisors
or personal financial management fintechs. As
with other data-driven services, those who use them appreciate the service and
convenience they offer, particularly in terms of budgeting and, for some, lower
investing fees. Those who do not use
them simply do not see the need for the service, with little concern over
safety and security. One participant had
a minor concern over providing his bank login information to the personal
financial management company, and wished he had a “read-only” login that would
allow the company to see his financials but not complete any transactions. However, while this made him uneasy, this
concern was not enough to make him stop using the service.
There
is awareness, but limited usage, of small business management – accounting
software. Generally, it is not used
because most of the participants are not small business owners. Some, however, have experience working with
this type of software through their work and a few through their own small
business. As with other data-driven
services, the reason for using this type of software is convenience and the
reason for not using it is a lack of need, with no concerns about security
mentioned.
There
is limited awareness and no usage of fintechs that
provide lending for businesses.
Those participants who are aware of it find the concept to be
questionable. For this reason, there is
little interest in using this product, with no concerns about data security.
There
is some awareness but no usage of fintechs that
provide consumer lending. Those
who are aware of this have seen it advertised when shopping online
(particularly when shopping for beauty products). These participants have been
hesitant to use it because they do not want to incur this type of debt. Some say if they don’t have the money to buy
it, and others add or the room on their credit card, to purchase it they should
not be buying it. Again, the lack of
interest is in the service itself, not in any security concerns.
Only
one participant in all groups was aware of open banking. All other participants have never heard of it
and could only guess what it is.
Although they are unsure what this means, the idea of “open” banking is
not appreciated. Participants do not
want to think that their banking could be open, as to them it means their
information would be available for anyone to access. While they are not particularly concerned
about data security, the term “open banking” does give them some worry.
Participants
were given the following definition:
Overall,
most participants are at least somewhat confused over this definition and are
left with many questions. Because security
is not considered an issue to almost everyone, they do not understand the need
for “improved” security. Instead of seeing this as a benefit, they are
skeptical that this change will provide any improvement at all. Some believe this process will involve the
building of a new system, which will be used by all financial
institutions. Those who made this
interpretation are not happy with this idea, as they are not sure who would be
building the system and if the entity building the system would be trustworthy. Overall, while data security is not a concern
to most participants, at first glance this system makes them feel more, not
less, worried.
Some
also express concern over having control as to how and what information is moved. They are worried that if they choose to use
it, all of their financial information would be
available to everyone who wanted to see it, hence the term “open” banking. Even when reassured that this would not be
the case, some were still skeptical. They worry that control over their information
would be complicated, with the default being that it would be available to
everyone who wanted it. Some also feel
that saying it is not going to be available to everyone would not be enough to
make them feel it would not be.
One
group was offered the potential name “consumer directed finance.” Participants in this group appreciated this
name more than open banking, as they find it to be more descriptive of what
they system is promising, and less likely to make them think all
of their information would out in the open for everyone to see.
Many
participants ask who will be running or building this system. Many guess that the government would be
involved, in some way. A few express
concerns if the government were to be the entity building this system, as they
question their ability to do so. Most,
however, are comforted by the government being involved with overseeing this
system. There is a high awareness of the
CDIC and a perception that this government agency helps them feel secure when
it comes to the use of the Canadian banking system. Therefore, having the government involved in
overseeing this system also provides a feeling of security.
Participants
were given the following description of benefits of open banking:
Specifically, Open Banking could provide consumers with: the ability to have better insights into their
spending habits, tailored investment advice, support small businesses with
accessing capital, enable those with limited or no credit history access
lending products, enable small business to secure loans.
Most participants can see how these services might have
interest to some Canadians, but feel it has limited interest to them
personally, either because the services are already available, or it is not
something they need. There are some in Northern Canada who appreciate the idea
of providing those with no credit history the ability to access lending
products. To these participants, this is
an issue for young people in the Territories, and this solution could help
solve a distinct problem. However, to
all other participants, this does not offer them anything that is not already
available. Additionally, since data
security is not perceived as a problem, Open Banking does not provide a
solution. Even those few who did express
some concerns about the security of data driven financial products do not
perceive any benefit to this system.
While
participants are unable to come up with benefits of the system themselves, when
provided with potential consumer outcomes, all seem beneficial to all
participants. Of those provided, the
most positive benefit comes from redress.
Specifically:
·
Consumers have recourse if issues
arise where process is straightforward and liability among market
participants is clearly and appropriately assigned.
Regardless
of the strength of the security in the system, all know all systems can be
hacked. Participants greatly appreciate
knowing that they will be covered, in a similar manner that they are covered by
the CDIC now, if there is a fraudulent loss of funds. A few would like this recourse to also cover
a fraudulent use of their information.
If the system is hacked and their personal information is used, they
would like the company involved to be penalized for this misuse of their
information.
The
second most important consumer outcomes are:
· Consumer data is
protected through secure data standards and/or rules covering a majority of market participants and that will build trust
in the financial system; and
· Consumers are in
control of their data in a manner that is
consistent with the principles outlined in the digital charter.
To
participants, these outcomes go hand-in-hand and are
equally important. They feel their data
can only be truly protected if they are in control of it. If the open banking system allows them to
have a high level of control over their data and stops companies from using
their data for marketing purposes, this could be seen as a strong benefit to
the system by many.
Two
tested consumer outcomes that are considered less important to participants
are:
· Consumers receive
access to a wider range of useful, competitive and consumer friendly financial
services through a market that encourages competitive and
innovative product; and
· Consumers
have reliable, consistent access to services through a standardized system that is user-friendly and
accessible for all.
Overall,
while participants see these could be beneficial to “some” they do not
personally have a strong need for either outcome. They have no “pain points” when it comes to
their finances, and there are already a number of
financial services that they choose not to use because they do not have the
need for them. Therefore, they do not
feel more services are necessary.
Likewise, they have no issues accessing the digital financial services
they use now, so they do not see the need for an improvement in this area.
Once
the idea of open banking was explored, participants were asked if they would
support the Government of Canada moving to this system. Opinions range from support to
indifference. Some appreciated the added
security and redress opportunities.
While they do not necessarily believe there is a strong need for this
system, and they do not believe this system will change their use of data
driven financial services in anyway, they do support having it in place because
“it can’t hurt”.
There
are many others who simply do not care one way or the other. They also do not feel there is a strong need
for the system, and they do not feel it is likely that they will use it. But, at the same time, they do not oppose the
system and are fine if it is put in place and if others agree to use it.
Data security is not a major
concern for participants and has very limited impact on their use of data
driven services, financial or otherwise.
Those who choose to use innovative financial services do so because of the
convenience and those who choose not to, do not have a need. Data security is, at most, a secondary
consideration.
There is extremely limited
awareness of open banking. Due to a lack
of perceived need for more data security, there is confusion as to what this
would provide. Even those who currently
use services that depend on data sharing and which would be considered “open
banking” do not see these services in this light and are unsure what open
banking would offer or how it would be used. That said, government oversight
does provide some participants with a level of comfort. The idea of having redress in case of issues
is the most positive benefit of this program, followed by data protection and
data security.
Despite the questions and
confusions surrounding open banking, when provided with definitions of the
system, most participants would either support the government’s adoption of it
or are indifferent to the system.
Focus Group Schedule
Monday
February 8th |
||
6:30pm
– 8:30pm EST |
Prairies
(Saskatchewan and Manitoba) |
|
Wednesday February
10th |
||
5:30pm
– 7:30pm EST |
Ontario and Atlantic
Canada |
|
8:00pm–10:00pm EST |
Western Canada (British Columbia and Alberta) |
|
Thursday February
11th |
|
|
5:30pm-7:30pm EST |
Quebec and New Brunswick (in French) |
|
8:00pm-10:00pm
EST |
Northern Canada (NWT,
YK, NUN) |
|
· See quotas in screener.
· RECRUIT 10 FOR 8 TO SHOW
· INCENTIVE: $100
·
NOTES:
·
Do not
reveal the client. Do *not* say that
this is for the government or about government issues.
·
If asked, it
is fine to say that the group is about current issues in Canada.
·
Take special note of the quotas in
screeners.
Thank you
for taking part in this survey, designed to invite people to online focus
groups about some current issues in Canada.
The focus
groups will be held during the ENTER LOCATION DATE, via Zoom
technology. Each focus group lasts about
2 hours.
A focus group consists of about
eight to ten participants and one moderator. During a two-hour session,
participants will be asked to discuss a range of issues related to the topic.
Participation
is voluntary. We are interested in hearing your opinions, no attempt will be
made to sell you anything or change your point of view. The sessions will be recorded but
all opinions expressed will remain anonymous and views will be grouped
together to ensure no particular individual can be
identified.
An audio and/or video tape of the
group session will be produced for research purposes. The tapes will be used only by the research
professional to assist in preparing a report on the research findings and will
be destroyed once the report is completed.
Do you agree to be audio and/or
videotaped for research purposes only?
Yes
No (THANK AND TERMINATE)
If you
qualify to participate in one of the groups, you will join 7-8 other people
like yourself in a webcam-based discussion via your computer, that will be
moderated by a professional researcher – who will ask questions and manage
the discussion.
All participants must be willing to participate in the discussion
via webcam.
1.
Based on this description, would you be interested in attending
this session?
Yes
No
IF YES:
2. Have you
attended a focus group within the last 6 months?
YES (THANK & TERMINATE)
NO
DON’T
KNOW (THANK & TERMINATE)
3. In total,
how many focus groups have you attending in the last 5 years?
None
1 to 2
3 to 4
5 or more (THANK
& TERMINATE)
I would like to ask you a few brief questions to see if you
qualify. Your responses will remain confidential.
4.
Are you…
Female
Male
MIX OF GENDERS IN EACH GROUP
5.
Have you or has any member of your household ever worked or
volunteered for any of the following organizations (READ LIST, IF YES TO ANY, THANK AND TERMINATE)
The Media
A Market Research Firm, PR firm,
or advertising agency
A Political Party
The federal, provincial, or local
government
A financial institution
A financial technology company
6.
This discussion group will be conducted in English/(French in French Screener) and require participants to
watch videos, look at images, verbally share their thoughts, and maybe type in
their thoughts as well.
Do you have any problems which may
prevent you from doing any of these things?
Yes (THANK
AND TERMINATE)
No
7.
What
province or territory do you live in?
British
Columbia
Alberta
Saskatchewan
Manitoba
Ontario
Quebec
Nova
Scotia
New
Brunswick
Newfoundland
PEI
Nunavut
Northwest
Territories
Yukon
Outside
of Canada (THANK AND TERMINATE)
8.
What
is your postal code?
___________
Prefer not to answer
9.
IF DO NOT WANT TO PROVIDE POSTAL CODE ASK: May I have the first three digits of
your postal code?
_______
Prefer not to answer (THANK & TERMINATE)
10.
Would
you describe your community as...
A city
or town
A city
suburb
A
small community, small town or a township
A
rural community
A
remote area
QUOTAS: OBTAIN A MIX OF CITY/SUBURB AND
SMALL/RURAL/REMOTE COMMUNITY
11.
Which age group do you fall into?
Under 18 (THANK & TERMINATE)
18-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70 or older
Refused (THANK & TERMINATE)
OBTAIN MIX OF UNDER 35, 35 TO 54 AND OVER
54 WITHIN ALL GROUPS
12.
How comfortable are you using
technology for such things as online banking, shopping, communicating with
others, etc.
Very comfortable
Somewhat comfortable
Not very comfortable
Not at all comfortable
13.
Which of the following types of
bank accounts do you personally have, whether it is yours alone, or a joint
account with another person?
A chequing account
A
savings account
Do not
have a bank account
NO
MORE THAN 2 PER GROUP WITH NO BANK ACCOUNT
14.
And what other financial
products do you personally have, whether it is yours alone or with another
person?
A
mortgage
A credit
card
A line
of credit
A loan
from a bank or other financial institution
A TFSA
A registered
investment account such as an RRSP or RESP
None of
the above
OBTAIN MIX OF PRODUCTS. NO MORE THAN THREE PER GROUP TO SAY NONE OF
THE ABOVE
15.
Which do you consider to be
your primary financial institution? That
is the bank or financial institution that you deal with most often?
Royal
Bank
BMO Bank
of Montreal
TD
Canada Trust/ Toronto Dominion Bank
Bank of
Nova Scotia/Scotia Bank
CIBC/Canadian
Imperial Bank of Commerce
Canadian
Western Bank
National
Bank of Canada
Laurentian
Bank
HSBC Bank
of Canada
Tangerine
Bank
A credit
union
Other
Don’t
know/Prefer not to say
RECRUIT MIX OF PRIMARY FINANCIAL
INSTITUTIONS
16.
And what other banks or
financial institutions do you use occasionally, if any?
Royal Bank
BMO Bank
of Montreal
TD Canada
Trust/ Toronto Dominion Bank
Bank of
Nova Scotia/Scotia Bank
CIBC/Canadian
Imperial Bank of Commerce
Canadian
Western Bank
National
Bank of Canada
Laurentian
Bank
HSBC
Bank of Canada
Tangerine
Bank
A credit
union
Other
None –
only use one bank
Don’t
know/Prefer not to say
OBTAIN MIX – AT LEAST HALF IN EACH GROUP TO
USE MORE THAN ONE FI
17.
Which of the following categories best describes your current
employment status?
Working full-time, that is, 35 or more hours per week
Working part-time, that is, less than 35 hours per week
Self-employed
Unemployed, but looking for work
A student attending school full-time
Retired
Not in the workforce [Full-time homemaker, unemployed,
not looking for work]
Other
OBTAIN
MIX
18.
And what is your annual household income before taxes? Just stop me when I reach your category.
Under $20,000
$20,000 to just under $40,000
$40,000 to just under $60,000
$60,000 to just under $80,000
$80,000 to just under $100,000
$100,000 to just under $150,000
$150,000 and above
Refused
OBTAIN
MIX
19.
Could you please tell me what is the highest level of formal education
that you have completed?
Less than a High School diploma or equivalent
High School diploma or equivalent
Registered Apprenticeship or other trades certificate or
diploma
College, CEGEP or other non-university certificate or
diploma
University certificate or diploma below bachelor's level
Bachelor's degree
Post graduate degree above bachelor's level
[Do not read] Prefer not to answer
OBTAIN
MIX IN EACH GROUP
20. How long
have you lived in Canada?
Was born in Canada
Less than 5 years
5 to less than 10 years
10 to less than 20 years
20 years or more
OBTAIN
MIX
21.
Do you consider yourself as an Indigenous person, that is,
First Nations (North American Indian), Métis or Inuk (Inuit)?
Yes
No
Prefer not to answer
OBTAIN
SOME MEMBERS
22.
In order for our client to understand the
demographics of those attending the group, it may be necessary for us to share
with them some of the answers to the questions we've just asked you. However, this information will not be
attached to your full name or contact information. Do you consent to this? (RECRUIT ONLY IF THEY AGREE)
I would like to invite you to attend the session on: [SEE SCHEDULING MATRIX AT TOP OF DOCUMENT]
DATE at TIME (LOCATION)
The session will last approximately 2 hours using Zoom technology.
You will receive a link and login information before the group. Please arrive
10 to 15 minutes prior to the time for registration.
As we are only inviting a small number of people to attend,
your participation is very important to us. If for some reason you are unable
to attend, please call us so that we can get someone to replace you. You can
reach us at [INSERT NUMBER] at our office. Please ask for [INSERT NAME].
Department of Finance
Moderator’s Guide - Draft
2 Hour
►
Introduction of moderator and company –
Pollara Strategic Insights, an independent market research company.
►
Explain focus groups: Today we are here on
behalf of the Government of Canada to obtain your opinions about some current
issues in the news. Your feedback will
help to inform future policies. The
session will last 2 hours.
►
Explain the process: The sessions are being
recorded for the purpose of this research only.
They are strictly confidential. They
will not be used in any communication, commercials or online. They are simply there to remind me of what
was said in this group. Once the report
is written, the recordings will be deleted.
There are also some people who are here, off camera, observing the group. They are the people who asked me to bring you
in. They are only there because they are
interested in what you have to say. But
your identities will remain confidential.
►
My job: Moderate participation, Ask questions
►
Your job is to participate. It is very important that we hear your honest
opinions. There are no right or wrong
answers. We all are different people,
coming from different background and experiences. I would expect us to have different
opinions. It is important that I hear them
all, and that everyone in this room respects everyone else’s opinions. Even if everyone seems to be agreeing on a
point, and there is one of you who does not agree, it is important that I hear
from that one person. Although you may
be the only one in this room, there will be more people in the community who
feel the same as you. So please make
sure I hear what you have to say. However, I am going to ask that you don’t all
talk at once, because in this form, if you do no one can hear anything. So if you have something to say and I am speaking to someone
else, hold on to it, but make sure I do get to you because I do want to hear
it. You can always hit the hand up
button at the bottom or your screen or simply wave in the camera and I will see
you.
►
Introduction: Now, I am going to ask you to
introduce yourself. I will go around the
room and if you could tell me your first name, in what area you live (in the
city or outside), if you work what you do, and who lives at home with you.
▲
I want to talk to you
about how you access financial services.
First, let’s think back to before we were dealing with the Covid-19
pandemic, back then how did you conduct most of your banking? Is it in person at a branch? Over the phone? Online?
Through an App? Why did you
choose this method?
►
IF NOT AT BRANCH:
Does your financial institution have a physical branch? Is it close to you? Can you easily get to it?
► IF YES: Again, before Covid-19, did you ever go to
this branch? Why or why not?
▲
Thinking about how
you did your banking before COVID, were there any “pain points” – that is
issues you had with getting your banking done?
Processes that you found difficult or that you thought could be easier? What are they? How did you work around them, if at all?
►
IF NOT MENTIONED ASK:
Thinking about the technology that you use when you are banking online or
through an app, do you have any “pain points” with this technology?
▲
Since the outbreak of
Covid-19 in Canada, have you changed the way you conduct your banking? How?
►
How do you feel about
going into a branch now? If you were
required to for some reason, would you feel OK about doing that? Why or why not? Once the pandemic is over, do you think you
will be going back to the branch? Why or
why not?
►
Do you have any
concerns about conducting your banking through online methods? What?
What do you do to help with these concerns?
►
When the pandemic is over do you think you will remain using the
technology you use now? Why or why not?
▲ How about if you need advice from your financial
institution – about an investment or maybe a loan or mortgage… Before dealing with the Covid-19 pandemic,
how did you get advice from your bank?
► How about now?
Have you had to talk to your bank about anything since Covid? How did you do it?
► Are there any pain points with getting advice? What?
► How would you like to get advice now? What should banks offer you?
▲
Do you have any
concerns about conducting your banking through online methods? What are your concerns?
►
Do you do anything to
help alleviate these concerns? Is there
anything you can do to make you feel less concerned?
►
Thinking about before
COVID, how did these concerns impact the way you conducted your banking? Did you specifically not conduct your banking
in certain ways specifically because of these concerns? Or were they worries in the back of your
mind, but you did it anyway?
►
Now, with COVID, do
these concerns impact the way you conduct your banking? Are you still not conducting your banking in
certain ways because of these concerns, or are you more likely to overlook them
due to the pandemic?
▲
Now I would like to ask you about
“date-driven services”. These are
services that use data provided to them automatically through a device. For instance, how Uber knows where you are
without you entering an address, FitBit automatically
monitors your activity, insurance trackers monitor your driving habits to
calculate insurance rates, Alexa and Google Home offer
automated assistance… First of all, when you use
these, do you consider them “data-driven”?
Do you think about where they are getting the information from? Are there any that you don’t consider to be
data-driven?
►
Do you use any of these services? Why or why not?
►
IF YES: Which ones do you use? What
do you like about these services? IF NOT MENTIONED PROBE: Do you like to be
able to use these services without having to enter personal data? Do you find it beneficial that they track
your information for you? Has this changed since the pandemic?
►
Are there any of
these services that cross the line – that you would not use? Why?
►
IF DO NOT USE
SERVICES: Why do you not use these services?
►
Do you have any
concerns about the use of your data with these services? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲
Now I would like to ask you about a few
modern financial technology service offerings…
DO NOT RANDOMIZE ORDER SHOWN:
▲
Let’s talk about Digital
Wallets and Online Payment systems.
These services provide consumers with new digital and mobile payment
options, often through their smartphone or mobile device. Are you aware of
these? What, if anything, do you know
about them?
►
Have you ever used
these systems? Which one(s)? Do you still use them now?
►
IF HAVE EVER USED
THEM ASK: Why did you start using them?
What did it offer you? When did you start using them? Was this since the pandemic or before?
►
Do these systems
offer you something that you do not get from other channels? What?
►
IF STOPPED USING THEM
ASK: Why did you stop using these systems?
What are you using instead?
►
IF DO NOT USE
SERVICES: Why do you not use these systems?
►
Do you have any
concerns with these systems? What? IF USE THEM: Why do you still use them
regardless of these concerns? Do the
companies offering them help alleviate these concerns? What?
►
IF NOT MENTIONED ASK:
Do you have any concerns about the use of your data with these systems? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲
Let’s talk about Digital
Banks. These are similar to traditional banks in that they often hold a
banking license and offer consumers traditional banking services. However, these services are offered
completely through a digital experience, with no physical locations. Are you aware of Digital Banks? What, if anything, do you know about them?
►
Have you ever used
Digital Banks? Which one(s)? Do you still use them now?
►
IF HAVE EVER USED
THEM ASK: Why did you start using a Digital Bank rather than a traditional
bank? What did it offer you? When did you start using them? Was this since the pandemic or before?
►
Do these banks offer
you something that you do not get from traditional banks? What?
►
IF STOPPED USING THEM
ASK: Why did you stop using the Digital Bank?
Where did you move your banking to (a traditional bank or another
digital bank)?
►
IF DO NOT USE
SERVICES: Why do you not use these services?
►
Do you have any concerns
with these services? What? IF USE THEM: Why do you still use them
regardless of these concerns? Do the
companies offering them help alleviate these concerns? What?
►
IF NOT MENTIONED ASK:
Do you have any concerns about the use of your data with these services? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲
Let’s talk about Fintechs that offer bank like services
to consumers or small businesses.
These fintechs do not operate as banks, but
typically partner with a financially regulated financial institution to provide
bank-like products (i.e., saving and spending products). Are you aware of these
fintechs?
What, if anything, do you know about them?
o
Have you ever used
these fintechs?
Which one(s)? Do you still use
them now?
o
IF HAVE EVER USED
THEM ASK: Why did you start using them?
What did it offer you? When did you start using them? Was this since the pandemic or before?
o
Do these fintechs offer you something that you do not get from
traditional banks? What?
o
IF STOPPED USING THEM
ASK: Why did you stop using these fintechs? What are you using instead?
o
IF DO NOT USE
SERVICES: Why do you not use these services?
o
Do you have any
concerns with these services? What? IF USE THEM: Why do you still use them
regardless of these concerns? Do the
companies offering them help alleviate these concerns? What?
o
IF NOT MENTIONED ASK:
Do you have any concerns about the use of your data with these services? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲ Let’s talk about Robo-advisors or Personal financial management. Personal financial management or robo-advisor fintech companies use software to provide digital financial advice and help consumers better manage their money, understand their financial situation, and undertake tailored financial planning. Are you aware of Robo-advisors? Are you aware of these? What, if anything, do you know about them?
►
Have you ever used
Robo-advisors? Which one(s)? Do you still use them now?
►
IF HAVE EVER USED
THEM ASK: Why did you start using them?
What did it offer you? When did you start using them? Was this since the pandemic or before?
►
Do these
Robo-advisors offer you something that you do not get from other channels? What?
►
IF STOPPED USING THEM
ASK: Why did you stop using these Robo-advisors? What are you using instead?
►
IF DO NOT USE
SERVICES: Why do you not use these services?
►
Do you have any
concerns with these services? What? IF USE THEM: Why do you still use them
regardless of these concerns? Do the
companies offering them help alleviate these concerns? What?
►
IF NOT MENTIONED ASK:
Do you have any concerns about the use of your data with these services? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲
Let’s talk about Small
business management – accounting software. This aims to streamline internal business
processes by helping to track invoices, payments and business purchases. These
services often leverage digital technology to connect to a businesses’ bank
account and help make or receive payments. Are you aware of these? What, if anything, do you know about them?
►
Have you ever used
these fintechs?
Which one(s)? Do you still use
them now?
►
IF HAVE EVER USED
THEM ASK: Why did you start using them?
What did it offer you? When did you start using them? Was this since the pandemic or before?
►
Do these fintechs offer you something that you do not get from other
channels? What?
►
IF STOPPED USING THEM
ASK: Why did you stop using these fintechs? What are you using instead?
►
IF DO NOT USE
SERVICES: Why do you not use these services?
►
Do you have any
concerns with these services? What? IF USE THEM: Why do you still use them
regardless of these concerns? Do the
companies offering them help alleviate these concerns? What?
►
IF NOT MENTIONED ASK:
Do you have any concerns about the use of your data with these services? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲
Let’s talk about Lending
for Business. This type of
fintech leverages digital technology and oftentimes peer-to-peer lending
platforms, to provide financing or loans to small businesses. Are you aware of
these? What, if anything, do you know about them?
►
Have you ever used
these fintechs?
Which one(s)? Do you still use
them now?
►
IF HAVE EVER USED
THEM ASK: Why did you start using them?
What did it offer you? When did you start using them? Was this since the pandemic or before?
►
Do these fintechs offer you something that you do not get from
traditional banks? What?
►
IF STOPPED USING THEM
ASK: Why did you stop using these fintechs? What are you using instead?
►
IF DO NOT USE
SERVICES: Why do you not use these services?
►
Do you have any
concerns with these services? What? IF USE THEM: Why do you still use them
regardless of these concerns? Do the
companies offering them help alleviate these concerns? What?
►
IF NOT MENTIONED ASK:
Do you have any concerns about the use of your data with these services? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲
Let’s talk about Consumer
Lending. This fintech provides
lending products or services to individual consumers. These fintechs
typically provide a “buy-now-pay later” model. Are you aware of these? What, if
anything, do you know about them?
►
Have you ever used
these fintechs?
Which one(s)? Do you still use
them now?
►
IF HAVE EVER USED
THEM ASK: Why did you start using them?
What did it offer you? When did you start using them? Was this since the pandemic or before?
►
Do these fintechs offer you something that you do not get from other
channels? What?
►
IF STOPPED USING THEM
ASK: Why did you stop using these fintechs? What are you using instead?
►
IF DO NOT USE
SERVICES: Why do you not use these services?
►
Do you have any
concerns with these services? What? IF USE THEM: Why do you still use them
regardless of these concerns? Do the
companies offering them help alleviate these concerns? What?
►
IF NOT MENTIONED ASK:
Do you have any concerns about the use of your data with these services? If so, what concerns? Has the company done anything to reassure
your concerns? Should they do more? What should they do?
▲
Now I would like to
talk to you about Open Banking. First, I
want to know what each of you think about Open Banking about what it is or what
it provides. So please take a minute and
consider your answer. I will go around
the room and tell me what you think it is, if you have heard of it at all. Once I hear from all of you, then we will
discuss. ALLOW FOR EVERYONE TO ANSWER
▲
Now let’s discuss: Have
you heard the term Open Banking? Do you
know what it is?
►
What do you think
Open Banking is?
►
What have you heard
about it?
►
Where have you heard
this?
►
In your opinion, and
based on what you have seen or heard, what is your impression of the concept of
Open Banking? What is positive? What is negative?
►
Do you have any
concerns about Open Banking?
▲
In its simplest
terms, Open Banking is a tool that enables consumers to more securely and
efficiently move their data to access-driven financial service offerings like
those noted above.
►
With this
description, what do you think of Open Banking?
Do you understand it?
▲
For example, some
households may choose to use a budgeting app which will access your financial
information to provide you with a detailed household budget. Or some may choose to use a Robo-advisor, which will look at their goals and finances and offer
investment advice, without the use of an advisor. Open banking could also
enable those with little or no credit history the ability to use their transaction
data to assess their credit worthiness. Open Banking is the system that allows
these services to access your data securely.
It is the infrastructure that allows the data to move securely. Or like a highway that allows the data to
move from your financial institution to the service you want to use. Right now,
these services get your data in other ways that are not as secure as Open
Banking.
►
With this
description, what do you think of Open Banking?
Do you think it could be beneficial to consumers? In what way?
►
Are there any
concerns you have about Open Banking?
What?
▲ Specifically, Open Banking could provide
consumers with: the ability to have better insights into their spending habits,
tailored investment advice, support small businesses with accessing capital,
enable those with limited or no credit history access lending products, enable
small businesses :
► Thinking about this concept overall, what
do you think would be the benefits of this?
DEVELOP LIST
► Do you think there would be
drawbacks? What? DEVELOP LIST
► Now let’s consider this for you
personally. Would this be of value to
you? Why or why not?
► Would you have any concerns with
this? What? What could be done, if anything, to make you
less concerned?
▲ Now again, thinking about this overall, do
you think the benefits outweigh your concerns or do your concerns outweigh the
benefits?
► Is there any specific benefit that makes
you think that this would be valuable to you?
Anything that this would have to provide for you to be interested in it?
► Is there any specific concern that you
cannot get over? Anything that would
make you say no way? Can you think of
anything that could be offered to help you get over this concern? What?
▲
How comfortable would
you feel if Canada was to move toward a system of Open Banking? Why would you feel that way?
►
What, if anything,
would need to be done to make you feel more comfortable and give you confidence
in using these technologies?
►
IF NOT MENTIONED
PROBE: Should there be privacy and security rules put in place? What should they be? How would you want to know about them?
►
What factors could
you see making you feel less comfortable about using this technology?
▲ When considering
the development of an Open Banking system, the government has some ideas of
what they think is important for consumers to get out of this system. I would like to get your opinion on these:
ROTATE ORDER SHOWN
► Consumer data is protected through secure data
standards and/or rules covering a majority of market
participants and that will build trust in the financial system.
► How do you feel about this? Is this important to you? Why or why not?
► Do you think this is possible? Why or why not?
► Consumers are in control of their data in a manner that is
consistent with the principles outlined in the Digital Charter.
► How do you feel about this? Is this important to you? Why or why not?
► Do you think this is possible? Why or why not?
► Consumers receive access to a wider range of useful,
competitive and consumer friendly financial services through a market
that encourages competitive and innovative products.
► How do you feel about this? Is this important to you? Why or why not?
► Do you think this is possible? Why or why not? What products do you feel would be
useful?
► Consumers
have reliable, consistent access to services through a standardized system that is
user-friendly and accessible for all.
► How do you feel about this? Is this important to you? Why or why not?
► Do you think this is possible? Why or why not?
►
Consumers have recourse if issues arise where process is straightforward and liability among
market participants is clearly and appropriately assigned
► How do you feel about this? Is this important to you? Why or why not?
► Do you think this is possible? Why or why not?
►
Are there any other benefits that you feel the system
could offer you?
► How do you feel about this? Is this important to you? Why or why not?
► Do you think this is possible? Why or why not?
▲
If the system managed
these things correctly, how would you feel about Open Banking? Does this answer your concerns? Why or why not?
►
Are there other areas
of concern that need to be addressed?
What?
▲
Do you think the
COVID pandemic has impacted Open Banking in anyway? How?
►
IF NOT MENTIONED: Do
you more people are using these Open Banking systems now than before the
pandemic? Why? Do you think this is good for consumers? For the Open Banking systems?
►
IF NOT MENTIONED: Do
you think the technology around these systems have developed faster due to the
pandemic? Why or why not? What do you think of this? Is it good for the consumer? For the Open Banking systems?
▲
How likely are you to
use these types of services overall? Why
or why not?
►
What if these
services were to provide you with better financial incomes? First, do you think that is possible? Why or why not?
►
Would this make you
consider using these services?
▲
Do you think
“someone” should be watching over this system?
Who do you think should be doing this?
Why them?
►
What should they be
watching for? Anything else?
►
If this group were to
be overseeing Open Banking, how would that make you feel about the system?
►
IF NOT MENTIONED ASK:
What if the government was overseeing it?
How would that make you feel?
▲
That is all we have
today/tonight. Thank you so much for
your participation. I will let the recruiter know that you were all here and
participating tonight and you will receive your payment as promised.