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Registration Number: POR-090-17
Contract #: 08242-170471/001/CY
Contract Award Date: 2018-02-06
Contract Value: $149,992.36

Final Report
CONSULAR POLICY AND PROGRAMS

Prepared for
Global Affairs Canada
Kristin.Plater@international.gc.ca

May 25, 2018

Prepared by
The Strategic Counsel
21 St. Clair Ave E., Ste. 800
Toronto, Ontario M4T 1L9
Tel: (416) 975-4465 Fax: (416) 975-1883
Email: info@thestrategiccounsel.com
Website: www.thestrategiccounsel.com
Ce rapport est aussi disponible en français.

CONSULAR POLICY AND PROGRAMS

Final Report

Prepared for: Global Affairs Canada
Supplier Name: The Strategic Counsel
April 2018

This public opinion research report presents the results of an digital survey and focus groups conducted by The Strategic Counsel on behalf of Global Affairs Canada. The research study was conducted with 846 travellers and 96 focus group participants between February and April 2018.

Cette publication est aussi disponible en français sous le titre: Rapport final - POLITIQUES ET PROGRAMMES CONSULAIRES.

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Public Services and Procurement Canada. For more information on this report, please contact Public Services and Procurement Canada at: tpsgc.questions-questions.pwgsc@tpsgc-pwgsc.gc.ca or at:

Communications Branch
Public Services and Procurement Canada
Portage III Tower A
16A1-11 Laurier Street
Gatineau QC K1A 0S5

Catalogue Number:
FR5-142/2018E-PDF
International Standard Book Number (ISBN):
978-0-660-26364-9

© Her Majesty the Queen in Right of Canada, as represented by the Minister of Foreign Affairs, Canada 2018

Table of Contents

  1. Executive Summary.......................... 4

    1. Background and Objectives.................... 5

    2. Methodology...................................... 6

    3. Key Findings.................................... 7

      1. The Current Trip, General International Travel Patterns and Experience ............ 7

      2. Trip Planning and Preparation............ 8

      3. Awareness, Use and Interpretation of Travel Advisories and Other Government Services for Those Travelling Abroad............ 9

      4. Familiarity with and Expectations of Consular Services............ 10

    4. Conclusions and Recommendations........................ 11

  2. Objectives and Methodology.......................... 13

    1. Background .................... 5

    2. Research Objectives ................14

    3. Methodology.................................... 15

      1. Quantitative Component............................. 15

      2. Qualitative Component............................. 15

  3. Findings from Quantitative Research: Survey of International Travellers................... 18

    1. Travel Patterns in the Last 5 Years............................. 19

      1. Number of Trips Abroad................................. 19

      2. Destinations Travelled To......................... 20

      3. Purpose of Trips Taken Abroad.................... 21

      4. Length of Time Travelling Abroad.................. 22

    2. About the Current Trip.................... 22

      1. Current Destination.................... 22

      2. Previous Travel to Current Destination.................... 23

      3. Purpose of Current Trip.................... 24

      4. Expected Length of Time Abroad On Current Trip.................... 25

      5. Travelling Alone or With Others.................... 25

    3. Trip Planning.................... 27

      1. Preparation.................... 27

      2. Planning for Travel to an Unknown Destination.................... 28

      3. Planning for the Current Trip................... 29

      4. Types of Activities Planned for the Current Trip................ 31

      5. Timelines for Booking the Current Trip................... 32

      6. Purchasing Flights and Accommodations........... 32

    4. Use of Technology while Travelling.................... 34

    5. Sources of Travel Information.................... 36

      1. Likely Actions Taken by Travellers Who Need Help When Abroad.................... 36

      2. Sources of Information on Safety and Security.................... 37

      3. Awareness and Use of Travel Advisories.................... 40

      4. Interest in Government of Canada Travel App.................... 42

    6. Awareness of and Support to Canadians Travelling Abroad.................... 43

      1. Familiarity with Consular Services and Support.................... 43

      2. Role of the Government of Canada Assisting Canadians Travelling Abroad.................... 45

      3. Performance of Government in Providing Assistance to Canadians Travelling Abroad.................... 46

    7. Perceptions of Consular Service Delivery.................... 47

      1. Confidence in Ability to Quickly Access Consular Officials.................... 47

      2. Likely Methods of Contacting Consular Officials.................... 47

      3. Expectations of Assistance to Travellers.................... 48

      4. Interactions and Experience with Consular Services.................... 49

  4. Findings from Qualitative Research: Focus Groups with the Public and Travel Professionals.................... 52

    1. Planning International Travel.................... 53

      1. Views of the Travelling Public.................... 53

      2. Views of Travel Professionals.................... 60

    2. Expectations Regarding Government Support.................... 62

      1. Situations in Which Canadians Abroad Might Require Assistance from the Government of Canada.................... 62

      2. Expected Levels of Service from the Government of Canada.................... 64>

      3. Awareness and Understanding of Consular Services.................... 66

      4. Views on Vulnerable Groups.................... 66

    3. Awareness and Credibility of Information from the Government of Canada.................... 67

      1. Credibility of Government of Canada Information on International Travel.................... 67

      2. Preferred Channels for Obtaining Information.................... 68

      3. Awareness of Specific Products.................... 69

      4. Views on Tailoring Information for Vulnerable Groups.................... 70

    4. Assessment of Travel Advisories.................... 71

      1. Awareness and Use.................... 71

      2. Interpretation of Travel Advisories and Risk Levels.................... 72

      3. Suggestions for Improving Travel Advisories.................... 73

  5. Appendix: Research Instruments.................... 75

    1. Questionnaires.................... 76

      1. English Version.................... 76

      2. French Version.................... 88

    2. Recruitment Screeners ....................101

      1. Travelling Public – English.................... 101

      2. Travelling Public – French.................... 105

      3. Travel Professionals – English.................... 109

      4. Travel Professionals – French.................... 111

    3. Moderator’s Guide.................... 114

      1. Travelling Public – English.................... 114

      2. Travelling Public – French.................... 119

      3. Travel Professionals – English ....................124

      4. Travel Professionals – French.................... 129

I. Executive Summary

Executive Summary


The Strategic Counsel (TSC) is pleased to provide this report to Global Affairs Canada (GAC) following completion of a comprehensive qualitative and quantitative research study among Canadian citizens who travel internationally for business and/or pleasure, as well as other types of activities such as volunteer commitments or study, as well as with travel professionals. The 2018 study provides an update to previous research studies undertaken by The Strategic Counsel with Canadians traveling internationally in 2007 and 2008, although the current study contains many new areas of questioning to reflect a significant refocusing of the research objectives.

A. Background and Objectives

The number of Canadians traveling abroad has been steadily increasing, up 21% from ten years ago, and the destinations to which they travel are more diversified. According to recently available statistics, Canadians made 32.5 million overnight trips outside the country in 2015, of which 82% were for leisure. 1 While many Canadians continue to travel frequently to the United States (which remains the top travel destination for those traveling outside Canada), as well as the ‘sun’ destinations (i.e., Mexico and the Caribbean) and Europe, travel to less familiar and more remote parts of the world is also on the rise. A growing proportion of Canadians are now travelling to the Asia/Pacific region – China, Hong Kong, Japan and Thailand are the most popular destinations in the region. Although it represents a smaller proportion of the overall travel market, adventure or experiential travel is also on the rise with increasing numbers of international travellers drawn to more exotic locations and wanting to incorporate activities involving a higher risk, such as mountain biking, rock climbing, deep sea diving or skydiving, into their vacation plans.

While most international trips are completely without incident, it is the role of the Government of Canada and specifically Consular Services within GAC to provide information to Canadian citizens on safe travel and to offer consular assistance should they find themselves in trouble while they are abroad. In keeping with the need to adapt to a changing consular environment and the evolving international travel patterns of Canadian citizens, GAC undertook to track and update the two public opinion research studies undertaken in 2007 and 2008, and which were also completed by The Strategic Counsel, with Canadian travellers and industry professionals.

The previous research concluded that Canadian travellers’ approach to trip planning is somewhat ad hoc and, while safety and security is a concern, less attention is paid to this aspect of trip planning compared to other aspects. In terms of key sources of information, the Government of Canada, while credible and generally seen as easy to find when needed, was viewed as a secondary source for both travellers and travel professionals, with many sourcing information from travel guides and Internet sites. Ultimately though, the Government of Canada was seen as travellers’ main resource in case of trouble when travelling abroad.

This current study continues to explore the behaviours, attitudes, needs and expectations of Canadian travellers a decade later. Combined, the qualitative and quantitative phases were designed to address a range of objectives, including:

Results of this research will inform recommendations that will support government priorities while also benefitting Canadians. This research will allow GAC to develop an improved consular strategy that supports a better client experience for Canadians and safety for those abroad.

B. Methodology

This study was undertaken as a hybrid, qualitative-quantitative, research program. This mirrors the approach taken in 2007 and 2008, with some modifications in terms of defining the target audience for the research.

As a first phase, a series of 12 focus groups were conducted, each two hours in length, in five centers across Canada – Halifax, Toronto, Calgary, Montreal (in French) and Vancouver. Ten of the groups were conducted among the travelling public (2 in each center), defined as those aged 18 years and older who have travelled in the past two years and/or who plan to travel internationally within the next year. Groups were split by age, with one group undertaken among those aged 18 to 34 years and a second group in each location with those aged 35 and older. All groups comprised a mix of participants by gender, family composition, educational levels and household income. Care was also taken to ensure that the groups included participants having travelled to, or planning on travelling to, diverse destinations. In two of the five locations (Toronto and Montreal) an additional group was conducted with travel professionals (2 groups in total).

The reader should note that findings from qualitative research are not statistically reliable, and unlike national surveys, cannot be extrapolated to the broader target population with any degree of statistical validity. While participants are recruited in a manner that takes into account representation by key demographic characteristics, the groups cannot be positioned as representative of the broader travelling population. Nevertheless, focus groups are a highly effective research tool and remain a suitable methodology for the purpose and objectives of this research.

As the focus groups were being organized and completed, arrangements were also being made to conduct the quantitative phase of the research. This phase of the study involved face-to-face intercept interviews inside international departure areas at the Toronto, Vancouver and Montreal international airports. Interviewing was conducted on different days and times in each airport, depending on the blocks of time which were made available by each airport authority. A total of 846 interviews were completed with the travelling public between March 12 and April 2, 2018, and the average length of interview was approximately 15 minutes.

The survey was designed to target Canadians who were 18 years and older and who were travelling internationally. Additionally, soft quotas were established to ensure the sample included a cross-section by gender, age, and travel destination. Quotas were also put in place to ensure a sufficient number of responses from Francophones transiting through the Montreal Airport.

Readers should note that respondents to this survey are travelers flying by air to international destinations, based on soft quotas set and outlined above, and transiting through three specific airports (Toronto, Montreal and Vancouver). A convenience or availability sampling approach was utilized which is a common sampling technique employed to reach highly targeted or specific audiences such as international air travelers. This sampling method involves reaching respondents wherever they can most conveniently be found (i.e., airports). As such, the results are not statistically projectable to all Canadians traveling internationally.

More details on both the qualitative and quantitative methodologies can be found in the Objectives and Methodology section of this report. The research instruments, including the recruiting script, moderator’s guide and the airport intercept survey, are contained in the Appendix.

C. Key Findings

1. The Current Trip, General International Travel Patterns and Experience

2. Trip Planning and Preparation

3. Awareness, Use and Interpretation of Travel Advisories and Other Government Services for Those Travelling Abroad

4. Familiarity with and Expectations of Consular Services

D. Conclusions and Recommendations

The findings from the 2018 study underscore continued opportunities to inform and educate Canadians about safe and smart travel when they are planning a trip abroad. In particular, efforts should be made to raise awareness of the Government of Canada resources that exist, including travel advice and advisories, the Registration of Canadians Abroad database and the Travel Smart App. Overall, travellers and travel professionals are positively disposed to all of these tools or resources, but are simply unaware of their existence.

To the extent that more content and interactive tools can be made available as part of the Travel Smart Mobile App, and then promoted widely, there is likely to be reasonable uptake especially among the group of younger (and typically less experienced) travellers. Travellers want information and resources at their fingertips.

Social media channels in particular provide a more direct route to connect with and inform specific groups of travellers about safe travel tips and information, and data shows that penetration and use of these channels is likely to grow. Recent statistics indicate that, “by the end of 2017, approximately 22.7 million Canadians had a social media account, a number that has grown by 300,000 annually for the past 2 years … 64% of Canadians have an account on a major social network (Facebook, Twitter, LinkedIn, YouTube or Instagram) … two-thirds of Canadian social media users use their accounts every day.” 2 Given these trends, the opportunities for public sector and government officials to engage with a broad spectrum of the public and various online communities, including travellers, has been and is likely to continue growing.

Any awareness-raising activities should keep in mind specific segments of travellers – younger, inexperienced, those travelling alone, the elderly and disabled persons, among other groups such as those travelling with minors – as well as the ways in which travellers and travel professionals are now undertaking much of their travel research, most of which is conducted online. Promotional strategies should incorporate a significant online component, targeting sites such as TripAdvisor and Expedia, and other online booking services.

Travellers are, in general, fairly self-sufficient, but this may lead to a sense of over-confidence. Few anticipate that they will find themselves in a situation where they may need assistance from the Government of Canada while they are travelling overseas and many believe that they could readily find and locate Consular Services if assistance was required. Travellers need to be reminded of the simple steps they can take to ensure their trips are safe. They also need to be reminded that the same steps apply regardless of the length of their trip, the purpose or the destination.

There are also opportunities for further outreach to travel professionals, specifically at trade shows or through their associations to ensure that they are effectively utilizing and actively promoting Government of Canada resources to their clients. Similarly, it is important to consider an outreach strategy to tour operators and those offering vacation packages or ‘all-inclusive’ deals given their popularity and the fact that some travellers book these types of trips quite spontaneously and are, therefore, even less likely to think about safety and security considerations.

Travellers expect and believe they will receive timely and appropriate emergency consular assistance should they find themselves in some sort of distress while they are abroad. Raising awareness of the 24/7 assistance that is available to Canadian citizens travelling overseas would be reassuring, while at the same time it is important to ground any messaging within the context of ‘responsible travel’ to ensure that Canadians remain aware and vigilant of their personal responsibility.

MORE INFORMATION
Supplier Name: The Strategic Counsel
PWGSC Contract Number: 08242-170471/001/CY
Contract Award Date: 2018-02-06
Contract Budget: $149,992.36
To obtain more information on this study, please e-mail Kristin.Plater@international.gc.ca.

Statement of Political Neutrality
I hereby certify as Senior Officer of The Strategic Counsel that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate or ratings of the performance of a political party or its leaders.

Signed:

Donna Nixon Signature
Donna Nixon, Partner

Objectives and Methodology

A. Background

As the number of Canadians travelling abroad has been steadily increasing, up 21% from ten years ago, and the destinations Canadians are travelling to have diversified, a better understanding of how Canadians receive information while travelling abroad is crucial. In keeping with the need to adapt to a changing consular environment, Global Affairs Canada (GAC) undertook to update its public opinion research studies last undertaken in 2007 and 2008 with Canadian travellers and industry professionals.

Previous qualitative focus groups and airport intercepts were undertaken just over 10 years ago and that research concluded that:

B. Research Objectives

The purpose of the 2018 research program was to continue to explore the behaviours, attitudes, needs and expectations of Canadian travellers almost a decade later. The main objectives of the research were to:

Results of this research will be used to inform recommendations that will support government priorities while also benefitting Canadians. This research will allow GAC to develop an new consular strategy that supports an improved client experience for Canadians and safety for Canadian citizens when they are abroad.

C. Methodology

The study was undertaken as a hybrid, quantitative-qualitative, research program. The study design was similar to that undertaken in 2008 although some important changes have been made and are noted below.

1. Quantitative Component

The quantitative phase of this study involved conducting intercepts inside international departure areas at the Toronto, Vancouver and Montreal international airports. A total of 846 interviews were completed with the travelling public. The intercepts were undertaken between March 12 and April 2, 2018 and the average length of interview was about 15 minutes.

Interviewing was conducted on different days and times in each airport, depending on timing made available by each airport authority. Details can be found in the chart provided below. Authorization was provided at each airport and security passes were issued for on-site interviewing by each airport authority.

Airport

Dates (2018)

Times

Number of Completions

Toronto

March 17, 19, 20, 21

6am-2pm, 3pm-11pm

274

Vancouver

March 12, 13, 14, 15, 16, 31
April 2

7 am-11 pm

271

Montreal

March 27, 28 , 29, 31
April 2

1am-1pm, 3pm-10pm

301

The survey was designed to target Canadians aged 18 years and older who are travelling internationally. In order to ensure information was collected from international travellers as opposed to those travelling within Canada, the interviews took place beyond the security screening areas inside the international departure area.

Soft quotas were set to ensure the final sample was representative by gender, age, and travel destination as per the chart below. Additional quotas were also put in place to ensure a sufficient number of responses from Francophones transiting through the Montreal Airport. Given that a series of soft quotas for gender, age and destination were monitored and achieved, there was no requirement to weight the data in this study.

Demographic

Quota Set

Actual Completions

Gender

50% Men
50% Women

50% Men

50% Women

Age

18-34% = 27%

35-54 = 34%

55+ = 39%

18-34% = 28%

55+ = 38%

Destination

United States = 20% (1/5)

Caribbean/Mexico = 20% (1/5)

All Other Destinations = 60% (3/5)

United States = 20%

Caribbean/Mexico =  22%

All Other Destinations = 60%

The final sample includes those who self-selected for participation. In any survey, there is the potential for non-response bias exists and typically the final sample is compared with Census or other data to assess the degree to which it reflects the target audience in terms of key demographic characteristics. In this case, such a comparison is not possible given the implementation of soft quotas, particularly age and destination, which means the final sample may not be reflective of the broader international air travel patterns or demographic characteristics of Canadians who travel overseas.However, attempts have been made to reduce non-response bias by ensuring that interviews were undertaken at different times of the day, on different days of the week, and at different gates and at different locations past the security gates within each airport in order to encourage participation from as wide a range of air travelers as possible.

The response rate for the quantitative component of the research is 24.44%.This is calculated according toindustry standards using the Empirical Method calculation as follows:

N

Total attempts

3789

UNRESOLVED (U)*

0

IN SCOPE NON-RESPONDING (IS)

2863

Refusals

2739

Break-offs (interview not completed)

124

IN SCOPE RESPONDING (R)

926

Disqualified/Quote filled

80

Completed

846

RESPONSE RATE [R / (U + IS + R)]

24.44%

* As an intercept methodology was used for this study, unresolved responses were difficult to track. Any traveller who did not speak to the field team directly (i.e. walked away) is not included in the calculation above.

2. Qualitative Component

A series of 12 focus groups were conducted in 5 major Canadian cities identified as points of origin for many international travellers. As outlined in the chart below, the groups were held across the country in Halifax (February 27th), Toronto (March 1st), Calgary (March 7th), Montreal (March 8th) and Vancouver (March 8th). Of the 12 groups, 9 were moderated in English and 3 in French (in Montreal).

Each focus group was two hours in length and these were held among two targeted subgroups as follows:

A total of 8 participants were recruited for each group, assuming that 6 to 8 participants would attend each group. Each participant received an honorarium in respect of their time, $90 for the travelling public and $150 for travel professionals.

The recruitment screeners and moderator’s guides can be referenced in the Appendix.

Date

City

Profile

Time

Tuesday

Feb 27/18

 

Halifax

Travelling public:

18-34 year olds

35-55+ year olds

5:30 pm

7:30 pm

Thursday

March 1/18

 

Toronto

Travel agents/Travel Professionals

Travelling public:

18-34 year olds

35-55+ year olds

12:30 pm

 

5:30 pm

7:30 pm

Wednesday

March 7/18

 

Calgary

Travelling public

18-34 year olds

35-55+ year olds

5:30 pm

7:30 pm

Thursday

March 8/18

 

Montreal

Travel agents/Travel Professionals

Travelling public:

18-34 year olds

35-55+ year olds

12:30 pm

 

5:30 pm

7:30 pm

Thursday

March 8/18

 

Vancouver

Travelling public:

18-34 year olds

35-55+ year olds

5:30 pm

7:30 pm

Composition of Groups with Travelling Public

In each location, two groups were composed of members of the public who were screened to ensure that they had travelled abroad at least once in the last two years and/or planned to travel abroad within the next year.

The travelling public groups were also divided into two age categories of 18 to 34 and 35 or older. The division by age group generally aligned with the methodology from 2008, whereby findings suggested a clear age gap in sources of information and attitudes towards international travel and Consular Services.

Additional qualifying criteria included:

In addition to this mandatory criteria, recruitment also took into consideration the frequency of travel, type of travel, travel destinations and the amount spent on travel outside of Canada. Screeners attempted to ensure that there was good mix of participants in each group by gender, educational attainment, and household income. To the extent possible, attempts were made to include some individuals within each group who had dual citizenship.

Composition of Groups with Travel Professionals

In Montreal and Toronto, a third group was undertaken with travel industry professionals. To maximize the representative nature of the groups, travel agents were screened for the following criteria:

Findings from the Airport Intercepts with International Travellers

A. Travel Patterns in the Last 5 Years

Prior to asking a series of questions specifically pertaining to the current trip, respondents were asked about their general travel patterns over the last 5 years. This data is useful in developing a set of traveller profiles and, in later sections of this report, the reader will note there are differences in attitudes and behaviors regarding international travel planning and preparation according to the frequency of travel (a proxy for the degree to which individuals can be considered to be more/less experienced travelers). This is also, not unexpectedly, directly correlated with age.

1. Number of Trips Abroad

At the outset of the survey respondents were asked about their experience travelling internationally over the last five years. Just under one-third (31%) suggested by their response that they are fairly experienced travellers, having taken 10 or more trips within the last five years. Almost half of those surveyed (49%) have taken anywhere between 3 to 5 (30%) or 6 to 9 trips (19%) in the last 5 years. Relatively few have taken just 1 to 2 trips abroad (12%) and even fewer say this is their first trip (4%) or that they have not travelled abroad in the last 5 years (3%).

As such, most of those surveyed could be considered as reasonably experienced international travellers. In fact, compared to the findings in 2008, a higher proportion of respondents to the 2018 survey have travelled 6 or more times in the last 5 years (50% versus 27%).

NUMBER OF TRIPS TAKEN IN THE LAST 5 YEARS

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

850

817

846

426

420

234

294

318

666

180

%

%

%

%

%

%

%

%

%

%

1-2

21

25

12

13

11

15

10

11

12

14

3-5

32

36

30

31

29

31

29

30

26

44

6-9

36*

27*

19

17

20

19

20

17

19

16

10+

31

32

30

22

35

34

35

16

Don’t Know

<1

<1

2

1

2

2

2

2

2

3

This is my first trip abroad

11

13

4

3

5

7

3

3

4

3

Had not travelled in the past 5 years

3

3

3

3

3

3

2

4

Q1. TOTAL NUMBER OF TRIPS - In the last 5 years, approximately how many separate trips have you taken outside Canada to each of the following regions? (Q3 in 2007/2008) Thinking about the past five years, about how many times have you travelled outside of Canada and the U.S.? * Percentage is 6-9 and 10+ combined

There are some variations of note:

2. Destinations Travelled To

Canadian travellers have visited a wide range of international destinations over the last five years. In keeping with the results of the 2008 survey, the findings show that the main destinations reflect common travel patterns for Canadians overall, with significant numbers of those surveyed having visited the United States (72%), the Caribbean/Mexico (64%), and Europe (40%) in the last five years.

However, we do note a slight shift in travel destinations with fewer reporting that their recent trips abroad have included travel to Northern Asia, or South/Central America.

DESTINATIONS TRAVELLED TO WITHIN THE LAST 5 YEARS

TOTAL

2007

TOTAL

2008

TOTAL

2018

 Male

Female

Age 18-34

Age 35-54

Age 55+

English

French

760

709

846

426

420

234

294

318

666

180

%

%

%

%

%

%

%

%

%

%

United States

65

72

72

74

70

70

74

71

75

62

Mexico/Caribbean

44

66

64

62

69

60

69

64

61

57

Europe

73

56

40

36

44

37

38

44

41

36

Northern Asia

25

20

15

16

15

15

19

13

16

12

Southeast Asia

19

16

15

16

14

14

18

13

17

8

South/Central America

33

22

10

10

10

9

10

10

11

7

Australia/New Zealand

9

6

9

9

9

10

7

9

9

8

The Middle East

11

7

7

8

6

8

9

5

7

8

Africa

10

7

5

5

5

5

4

5

5

3

Q1. DESTINATIONS - In the last 5 years, approximately how many separate trips have you taken outside Canada to each of the following regions? (Q6 in 2007/2008) And to which parts of the world have you travelled in the past 5 years?

There are some significant differences in destinations travelled to, by region of residence:

Other subgroup differences include:

3. Purpose of Trips Taken Abroad

When asked about the general purpose of their travel abroad over the last five years, in line with the results of the 2008 survey, most (80% vs. 78% in 2008) mention that their trips were primarily taken for pleasure or leisure. Among these respondents, one-in-ten (10%) were visiting their country of heritage, while fewer (4%) were travelling to their country of nationality for which they have dual citizenship.

One-in-ten respondents (11%) mentioned that they typically travel for business, which is comparable to what was found in 2008 (9%), and a small percentage (6%) say that their travel combines both business and pleasure. Those whose travel in the last five years has primarily been related to volunteer work or studying abroad (2%) did not make up a significant proportion of the final sample.

PURPOSE OF TRAVEL ABROAD IN THE LAST 5 YEARS

(Single Mention)

TOTAL

2007

TOTAL

2008

TOTAL

2018

 Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

760

709

842

423

419

232

292

318

666

180

 

%

%

%

%

%

%

%

%

%

%

BUSINESS

11

9

11

16

6

8

18

7

12

9

NET - PLEASURE/LEISURE

75 

78

80

73

86

79

72

87

81

74

Pleasure / Leisure

-

-

65

60

71

70

57

69

68

55

Visiting your country of heritage for which you are not a dual citizen

-

-

10

8

12

6

12

10

9

11

Travelling to your other country of nationality for which you are a dual citizen

-

-

4

6

3

3

3

7

3

8

Family/Visiting family

-

-

<1

<1

<1

<1

-

1

<1

1

NET - VOLUNTEER/STUDYING ABROAD

-

-

2

2

1

4

1

-

2

2

Volunteer work abroad

-

-

1

1

<1

1

1

-

1

1

Studying abroad

-

-

1

2

<1

3

<1

-

1

2

BUSINESS AND PERSONAL

13

11

6

8

5

6

8

5

5

13

Don’t Know / No Answer

-

2

1

<1

2

3

<1

1

1

1

Q2. And, has the purpose of these trips been mostly related to …? (Q4 in 2007/2008) And when you travel abroad, is it generally for business, or generally for personal reasons?

Across demographic groups and regions, we note some variability in terms of the purpose of travel abroad:

4. Length of Time Travelling Abroad

The majority (58%) of respondents indicated their trips abroad average one to two weeks. Still, a significant proportion (18%) say they travel between 3 to 4 weeks. Trips shorter or much longer than that are not as common. One-in-ten (9%) say their trips have typically been under one week while slightly more (13%) say they typically travel for up to 3 months. Those who are abroad for a much longer period, more than 3 months (1%), represent a very small percentage of international travellers.

TYPICAL LENGTH OF TRIP ABROAD

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

 Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

 760

709

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

%

%

<1 week

 5

3

9

12

7

12

12

5

10

6

1-2 weeks

 58

69

58

59

57

61

62

53

57

63

3-4 weeks

 37*

27*

18

15

21

15

15

22

17

20

Up to 3 months

13

13

12

7

11

19

14

8

More than 3 months

1

1

1

1

1

1

1

1

Don’t Know / No Answer

 <1

<1

2

1

2

5

<1

1

2

2

Mean (days)

 18

19

16

17

16

15

14

19

17

14

Q3. When you travel abroad, what is the typical length of your trip, in days? (Q5 in 2007/2008) And when you travel abroad, what would be a typical length of your trip, in days?
* Percentage is 3-4 weeks, Up to 3 months, more than 3 months combined

The demographic variations, with respect to length of trip abroad, align closely with variations found in terms of the purpose of the trip:

B. About the Current Trip

1. Current Destination

With respect to their current travel plans, those surveyed were heading off to a range of destinations. The reader should keep in mind that the chart below is not reflective of broader international travel patterns of Canadian citizens given that soft quotas were administered to ensure that the final sample included travellers taking trips to various regions or continents. The findings generally align with the results from 2008 in that a large proportion of travellers were destined for Western Europe (25%). Travellers were also destined for the Caribbean/Mexico/Cuba (22%), however this number has dropped significantly since the 2008 wave (41%). However, one-in-five (20%) of travellers included in the 2018 survey were heading to the United States, a destination which was excluded from the 2007 and 2008 survey design. Compared to 2008, slightly fewer were travelling to Northern Asia (15% vs. 22% in 2008).

DESTINATIONS ON CURRENT TRIP

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

 Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

850

817

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

%

%

WESTERN EUROPE

35

24

25

26

25

24

22

29

24

31

CARIBBEAN/MEXICO/CUBA

26

41

22

19

24

16

20

27

19

31

USA

-

-

20

20

20

22

22

17

20

19

NORTHERN ASIA

22

22

15

15

15

16

18

11

16

11

SOUTHEAST ASIA

5

10

10

10

10

12

11

8

13

1

MIDDLE EAST

5

3

4

5

3

6

5

3

5

2

AFRICA

6

2

4

5

2

3

3

5

4

4

AUSTRALIA/NEW ZEALAND

1

1

3

2

4

4

2

4

4

-

OTHER EUROPE (in 2018)/EASTERN EUROPE (in 2017)

2

2

3

3

3

4

4

2

3

4

SOUTH/CENTRAL AMERICA

5

2

2

2

3

2

3

2

3

1

QG. ALL MENTIONS - Which countries will you be travelling to on this trip? (Q1 in 2007/2008) Please tell me the country or countries you will be travelling to on this trip?

There are few differences across demographic groups with the exception of the following:

2. Previous Travel to Current Destination

Most respondents were travelling to a destination with which they were at least somewhat familiar, having travelled to it many times before (37%) or a few times in the past (22%). Very few say they have travelled to the destination only once previously (13%) while over one-quarter have never travelled to their destination before (28%).

FREQUENCY OF TRAVEL TO CURRENT DESTINATION

 

TOTAL

2018

 Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Travelled to many times before

37

36

39

24

40

44

39

31

Travelled to a few times before

22

23

22

21

24

21

22

24

Only travelled to once before

13

14

12

15

11

14

11

18

Never travelled to before

28

28

27

40

24

22

28

27

Q5. is the destination/are the destinations you are travelling to one(s) that you have …

An analysis of key demographic differences shows that those more likely to say they have travelled to the destination many times before includes:

Across the three airports in which surveys were conducted, a much higher number of those transiting through Pearson Airport in Toronto (49%) said they had travelled to their current planned destination many times before, compared to those in Vancouver (33%) or Montreal (30%).

Some regional differences were also evident:

The nature and type of trip also correlate with familiarity with the destination:

3. Purpose of Current Trip

In line with patterns of international travel over the last 5 years, the majority of travellers’ current trips were for pleasure (79%) rather than for business (11%). These results are also similar to what was found in 2007 and 2008.

PURPOSE OF CURRENT TRIP

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

 Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

850

817

842

423

419

232

292

318

817

25

 

%

%

%

%

%

%

%

%

%

%

NET - PLEASURE/LEISURE

81

86

79

73

86

79

72

86

79

84

Pleasure / Leisure

-

-

65

60

71

70

57

69

65

64

Visiting your country of heritage for which you are not a dual citizen

-

-

10

8

12

6

12

10

10

4

Travelling to your other country of nationality for which you are a dual citizen

-

-

5

6

3

3

3

7

4

16

Business

15

10

11

16

6

8

18

7

11

4

Combination of business and leisure / personal

4

3

6

8

5

6

8

5

6

12

NET - VOLUNTEER/STUDYING ABROAD

-

-

2

2

1

4

1

-

2

-

Volunteer work abroad

-

-

1

1

<1

1

1

-

1

-

Studying abroad

-

-

1

2

<1

3

<1

-

1

-

NET - OTHER

-

-

7

8

5

6

8

6

6

12

Family/Visiting family

-

-

<1

<1

<1

<1

-

1

<1

-

Don’t Know / No Answer

-

-

1

<1

2

3

<1

1

1

-

Q.F How would you describe the purpose of this trip? Is it mostly related to … (Q2 in 2007/2008) Would you describe the purpose of this trip to be primarily business or personal?

Across demographic groups, those travelling for pleasure are more likely to include women (86%) compared to men (73%) and those who are over age 55 (86%), compared to those aged 35 to 54 (72%).

4. Expected Length of Time Abroad On Current Trip

The majority of travellers (64%) indicated that their intended length of stay abroad was 2 weeks or less (54% say their trip is 1 to 2 weeks in duration; 10% say they plan to be away less than a week). Just under one-quarter (22%) will be overseas for 3 to 4 weeks, while relatively few say their trip is more than a month in duration (10% are travelling abroad for up to 3 months, while just 3% anticipate being overseas for more than 3 months).

LENGTH OF CURRENT TRIP

 

TOTAL

2018

 Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Less than a week

10

12

9

11

14

7

11

9

1-2 weeks

54

52

55

55

56

50

53

56

3-4 weeks

22

21

24

18

22

26

23

21

Up to three months

10

10

9

10

5

14

10

8

More than 3 months

4

4

3

6

3

3

3

6

Don’t Know / No Answer

<1

<1

<1

-

-

1

<1

1

Q7. How long do you expect to be outside of Canada on this trip?

There are few relevant demographic variations other than age – specifically, a much higher proportion of those aged 65 and older (32%) indicated they will be overseas for 3 to 4 weeks, compared to the average (22%).

Regionally, residents of the Atlantic region (35%) and the Prairies (34%) were also more likely to say their trip was 3 to 4 weeks in duration, compared to those residing in Ontario (22%), British Columbia/Northern Canada (21%), or Quebec (18%).

Otherwise, length of trip depends, to a large extent, on the purpose of the trip – while 38% of those travelling primarily for business say their trip is under a week in duration (vs. 7% of those travelling for pleasure), 58% of those travelling for pleasure expect to be overseas for up to 2 weeks (vs. 37% of those travelling primarily for business). Notably, just over one-third (35%) of those who indicated the purpose of their trip is related to a volunteer commitment say they will be abroad for a period of up to 3 months and another one-in-five (22%) anticipate being overseas for more than 3 months.

5. Travelling Alone or With Others

A significant proportion of those going abroad are travelling alone (41%). About as many (40%) said they were travelling with family members, while fewer are travelling with friends (17%), as part of a group (i.e., an organized package or tour (4%)), or with colleagues (2%). Very few respondents (1%) are travelling with minor dependents.

TRAVELLING ALONE OR WITH OTHERS

(Multi-Mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Alone

41

44

37

45

46

33

45

26

With family members

40

38

42

25

38

54

40

42

With friends

17

15

19

26

13

15

14

29

With a group (i.e., as part of a package or group tour)

4

3

5

6

2

3

2

9

With colleagues

2

3

1

3

3

1

2

3

With minor dependents

1

<1

2

<1

2

1

1

2

Other

<1

-

<1

-

-

<1

-

1

 

Q8. Are you travelling …?

 

Not surprisingly, whether travellers are heading overseas alone, with family members or friends, is a factor of age, travel experience, familiarity with the destination, length of stay, and the purpose of the trip.

 

Those travelling alone are more likely to be:

By contrast, those travelling with family members are more likely to be found among:

The profile of those more likely to be travelling with friends includes:

C.Trip Planning

1.    Preparation

When travelling to a new destination abroad, most travellers express a preference for being as prepared as possible for every potential situation which could arise (58%), although this represents a drop of 9 points from the 2008 survey results.  It is notable that about one-third (32%) of travellers are comfortable dealing with situations as they arise, an increase of 7 points since 2008.

 

VIEWS ON BEING PREPARED FOR TRIP TO A NEW DESTINATION

(Single Mention)

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

850 

817

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

%

Important to be prepared

64

67

58

55

60

56

52

65

60

50

Better to deal with situations as they arise

26

25

32

33

31

34

36

27

32

34

Neither / both / depends

9

8

9

10

9

10

11

7

8

16

Don’t Know / No Answer

-

-

1

1

<1

<1

1

<1

1

-

Q4. People have different approaches to planning for a major trip to a new destination abroad. Some believe it is important to plan for every potential situation and be as prepared as possible. Other people believe it is impossible to anticipate every possible problem and would rather deal with situations as they arise. Which ONE of these two approaches is closer to your own? (Q9 in 2007/2008) People have different approaches to planning for a major trip to a new destination abroad. Some believe it is important to plan for every potential situation and be as prepared as possible. Other people believe it is impossible to anticipate every possible problem and would rather deal with situations as they arise. Which of these two approaches is closer to your own?

Attitudes in regards to the approach to planning for a major trip vary principally by age and depending on with whom the individual is travelling:

2. Planning for Travel to an Unknown Destination

When planning a visit to a new destination, respondents say they undertake a series of steps to prepare for their trip. Most common is searching for information on accommodations, local attractions and weather (63%), followed by arranging for health or travel insurance (49%), checking that their passport is current (46%), and getting information about the destination country (45%).

One-third or fewer tend to do each of the following in preparation for a trip: checking visa requirements (34%), checking safety/security information (32%), getting a new passport (32%), checking travel advisories (31%), and checking the necessary health steps such as vaccinations (28%).

By comparison, relatively few get a SIM card, data plan or roaming service (16%) or register with the Government of Canada office abroad (6%).

PLANNING FOR TRAVEL TO A NEW DESTINATION

(Multi-mention)

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

 850

817

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

%

%

Accommodations, attractions, weather (non-security / safety information)

48

57

63

63

62

62

65

62

66

51

Arrange health and / or travel insurance

26

27

49

49

50

46

50

51

49

51

Check if passport still valid (general)

-

-

46

43

49

47

47

45

47

44

Get information about new country / countries

51

36

45

43

47

44

51

40

46

41

Check into required visas / entry requirements

28

24

34

35

33

32

37

32

33

38

Check safety / security information (general)

-

-

32

30

35

33

32

33

33

31

Get new passport / renew passport

44

41

32

32

31

34

33

29

28

45

Check travel advisories

20

21

31

34

29

28

37

29

33

24

Check into necessary health steps (vaccinations)

36

34

31

31

31

26

31

35

32

28

Check into arrangements for local currency / access to ATMs

22

16

28

26

29

28

28

27

29

23

Get SIM card / data plan / roaming services

-

-

16

17

16

21

20

9

15

21

Register with Canadian government office abroad

1

2

6

6

5

6

8

3

5

8

Other

17

13

2

1

2

3

1

2

2

2

Nothing

7

7

2

2

2

2

2

2

2

1

Don’t Know / No Answer

1

2

2

2

2

3

2

2

2

2

Mentions 1% and under not shown.

Q6. What steps do you normally take to prepare for a trip abroad to a country or region that you are not familiar with? (Q7 in 2007/2008) What steps do you normally take to prepare for a trip abroad to a country or region that you are unfamiliar with? Anything else?

The 2018 findings reveal some striking shifts relative to what was found in 2008:

3. Planning for the Current Trip

When respondents were asked about the specific steps taken to plan their current trip, the responses were slightly different. Travellers appear to take a number of more precautionary steps. The majority of respondents ensured that their passport was current for the travel period (68%), obtained or verified their insurance coverage (57%) and provided a copy of their travel itinerary to someone at home (51%). The majority of travellers (58%) also consulted with family and friends as part of their pre-trip planning activities.

Just over one-third (37%) checked travel advice on the country of destination. In line with earlier results, few (10%) registered with the Government of Canada, although this is a higher number than what respondents reported among their ‘typical’ planning activities.

PLANNING FOR CURRENT TRIP

(Multi-mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Check to make sure your passport is current for the travel period

68

66

70

69

67

67

71

57

Consult friends and family

58

53

63

58

55

61

61

49

Obtain or ensure you have health and / or travel insurance coverage

57

54

59

51

56

61

60

44

Leave a copy of your travel itinerary with someone at home

51

50

53

44

51

57

54

41

Get information about local currency and options for getting cash

42

39

45

45

43

39

45

32

Check visa or entry requirements for the countries to be visited

37

36

39

44

38

32

40

28

Read travel advice on your country of destination

37

37

36

37

38

36

38

31

Check into the need for health vaccinations

31

31

32

33

30

31

31

31

Prepare documentation for travelling with children (e.g., consent letter to travel abroad)

12

12

12

9

19

8

12

13

Register with the Canadian Government to let them know where you will be travelling

10

9

10

9

10

10

9

13

Q14. When preparing for this trip, please tell me if you did each of the following.

Overall, the steps taken to prepare for a trip did vary across sub-groups:

Specific to insurance, respondents who reported having or getting health or travel insurance for their current trip, were asked about how familiar they are with the terms and exclusions of their coverage. Approximately three quarters (74%) of travellers mentioned that they were either very (30%) or somewhat (44%) familiar with these clauses. The balance (26%) claimed low to no famiiarity.

FAMILIARITY WITH INSURANCE CLAUSES AND EXCLUSIONS

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

479

230

249

120

164

195

399

80

 

%

%

%

%

%

%

%

%

NET - FAMILIAR

74

71

77

63

82

74

73

80

Very familiar

30

28

31

17

33

35

28

38

Somewhat familiar

44

43

45

46

49

39

44

43

Not very familiar

18

20

16

28

12

18

19

16

Not at all familiar

8

9

7

10

7

7

9

4

NET - NOT FAMILIAR

26

29

23

38

18

25

27

20

Don’t Know / No Answer

<1

<1

-

-

-

1

<1

-

Q15. How familiar are you with the clauses and exclusions in your health or travel insurance? Would you say you are …?

Familiarity with the details of health and travel insurance varies by gender and age:

4. Types of Activities Planned for the Current Trip

The types of activities that travellers intend to do, or have planned for, on their current trip generally reflect the fact that a majority are travelling for pleasure. As a result, many plan to sightsee (58%), shop (52%) visit cultural or historical sites of interest (49%), enjoy the beach or pool (46%) or visit friends and family (46%). Nevertheless, one-quarter (26%) are planning to participate in some type of adventure activity. Far fewer will be attending business meetings (13%) or conferences (11%), which again aligns with the smaller proportion of those surveyed who were travelling on business.

TYPES OF ACTIVITIES PLANNED FOR CURRENT TRIP

(Multi-Mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Sightsee

58

55

61

62

53

60

64

36

Shopping

52

40

64

57

45

54

56

35

Visit cultural or historic sites of interest

49

44

54

55

43

51

52

38

Enjoy beaches / pool

46

40

52

47

39

52

47

41

Visit friends or family

46

44

47

40

44

52

49

33

Participate in adventure activities such as hiking, biking, skydiving or scuba diving

26

28

25

37

26

19

30

15

Attend business meetings

13

18

8

9

19

10

13

12

Attend a conference

11

15

8

9

17

8

11

14

Attend sporting events

11

15

7

13

13

7

12

8

Study or undertake educational activities

6

6

6

11

6

2

6

7

Other

<1

<1

<1

<1

<1

-

<1

-

Mentions of 1% and under not shown

Q11. I’m going to read you a list of activities and, for each, please tell me if this is something you are planning to do on this trip?

Adventure activities are of greater interest to those aged 18 to 34 (37% plan to participate in adventure activities on this trip), compared to those aged 35 to 54 (26%) or those aged 55 and older (19%).

5. Timelines for Booking the Current Trip

The timelines for booking travel abroad varies widely. The majority (76%) of respondents booked their current trip somewhere between 3 weeks and more than 3 months ahead of their departure date (22% booked 3 to 4 weeks prior, 32% within 3 months prior to departure, and 22% more than 3 months in advance). Spur of the moment bookings were less common by comparison – just 6% booked their trips less than a week before departure, and another 17% within 1 to 2 weeks of the departure date.

LENGTH OF TIME IN ADVANCE OF DEPARTURE THAT CURRENT TRIP WAS BOOKED

(Single Mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Less than a week

6

5

7

6

8

4

7

3

1-2 weeks

17

17

17

20

18

14

16

19

3-4 weeks

22

23

21

21

26

20

23

19

Up to three months

32

31

32

36

30

30

32

29

More than 3 months

22

22

23

17

17

31

21

27

It really depends on the type of trip

1

1

1

1

1

1

1

2

Don’t Know / No Answer

<1

<1

<1

-

<1

1

-

2

Q12. How much in advance of your departure did you book your trip?

The time taken to make arrangements varies across sub-groups:

Not surprisingly, trip length taken correlated to the time taken to plan and book the trip. Those taking shorter trips (i.e., under two weeks), were most likely to book their travel arrangements less than two weeks before their departure. Similarly, those who planned to be abroad for more than 3 months typically booked their travel arrangements over 3 months in advance of leaving.

6. Purchasing Flights and Accommodations

About equal numbers of respondents reported purchasing their flights and/or accommodations through a travel agent (29%), directly with an airline (28%) or via an online travel website (27%). Other responses with fewer mentions included having someone else purchase the trip – either a family member/friend (12%) or their employer (7%).

HOW FLIGHT AND ACCOMODATIONS WERE PURCHASED

(Multi-Mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

821

180

 

%

%

%

%

%

%

%

%

Through a travel agent

29

28

30

21

29

35

28

34

Directly through the airline

28

28

29

29

27

30

30

21

Through an online travel reservation service

27

27

27

33

28

21

29

18

Family member or friend purchased the trip

12

10

13

11

6

17

8

24

Your employer purchased the trip

7

9

5

7

10

4

6

9

Through reward points (e.g., Air miles, Avion, Visa points)

1

1

1

<1

1

2

1

-

School

1

<1

1

1

1

-

<1

2

Tour company/Broker/Agency

<1

<1

1

<1

<1

1

<1

-

Other

1

2

1

<1

2

1

2

1

Q16. How did you purchase your trip, including your flight and accommodation?

Results were fairly consistent among sub-groups, with some differences by age, language and nature of travel:

For travellers who mentioned that they had purchased their flight and accommodations through an online travel service, Expedia emerged as the most frequently used booking service (34%). Other, less significant, sources mentioned include Flight Hub (8%), Air Canada (8%) and Cheap Air (7%).

ONLINE TRAVEL BOOKING SERVICES USED

(Open-End)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

226

114

112

77

83

66

193

33

 

%

%

%

%

%

%

%

%

Expedia

34

36

31

39

39

21

31

48

Flight Hub

8

8

8

9

8

6

9

-

Air Canada

8

4

12

5

8

9

7

9

Cheap air/Cheap on air

7

8

5

10

5

5

8

-

Google

4

6

2

4

5

3

4

3

Sunwing

4

4

4

3

2

6

4

3

Travelocity

3

2

4

1

4

5

4

-

Agency/Travel agency

3

4

1

-

2

6

3

-

Rewards/Points (e.g., Air miles, Choice awards)

3

4

2

-

1

8

3

-

Kayak

2

2

3

3

4

-

2

3

Orbitz

2

2

2

4

1

-

2

3

TripAdvisor

2

2

2

4

1

-

1

6

Booking.com

1

3

-

1

-

3

2

-

Smarter Travel

1

2

1

-

2

2

1

3

American Airlines

1

2

1

-

2

2

1

6

WestJet

1

2

-

-

2

-

1

-

Vacations to go

1

2

-

3

-

-

1

-

Sell off vacations

1

-

2

1

-

2

1

3

Last minute vacations

1

1

1

-

-

3

1

3

Other

13

11

14

10

11

18

12

15

Not Stated

<1

1

-

1

-

-

1

-

Can’t recall

9

8

10

8

10

9

10

3

Mentions 1% and under not shown.

Q17. ALL MENTIONS - Which online travel reservation services did you use?

D. Use of Technology while Travelling

Most travellers appear to have some ability to stay connected while they are overseas. The vast majority of travellers carry a smart phone (86%) while fewer travel with a tablet (38%) or a laptop (27%).

CONNECTIVITY WHILE TRAVELLING ABROAD

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

A smart phone

86

87

85

94

95

71

87

81

A tablet

38

35

40

34

38

40

39

32

A laptop

27

31

23

29

34

19

29

21

None of the above

8

8

8

1

2

19

7

12

Q9. On this trip, are you travelling with …?

Men (31%) are somewhat more likely than women (23%) to be travelling with a laptop.

Age is also a critical factor driving travellers’ connectivity while abroad:

The purpose of the trip also drives use of technology while travelling:

Notably, the extent to which one is more likely to travel with various devices does not vary significantly by the length of the trip. However, those travelling alone (40%) and experienced travellers who have taken at least 10 or more trips in the last 5 years (37%) are more likely to travel with a laptop, compared to the average (27%).

Respondents who indicated they were travelling with any or all the devices noted above (i.e., a smart phone, tablet or laptop) were further asked about the degree to which they will be connected while they are overseas. Notably, many (57%) turn off their cellular data access and use Wi-Fi instead. About one-third (34%) have access to international roaming while they are travelling abroad, just under one-third (29%) use Google Voice or Skype to make calls, and about one-in-five (21%) purchase a SIM card in order to make local calls at their destination. Under one-in-ten (8%) download travel apps for use while travelling abroad.

USE OF WI-FI, INTERNATIONAL ROAMING AND OTHER COMMUNICATIONS WHILE ABROAD

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

778

391

387

232

287

259

620

158

 

%

%

%

%

%

%

%

%

Turn off your cellular data and use Wi-Fi available at cafes, restaurants, hotels abroad

57

54

59

60

56

54

58

54

International roaming

34

36

33

30

39

32

35

32

Use Google Voice or Skype instead of making calls

29

29

28

34

27

25

25

41

Purchase a SIM card and credits to be able to use your phone in your destination

21

20

22

26

22

15

21

19

Download travel apps

8

8

7

13

6

4

9

4

None of the above

8

9

6

7

6

10

7

11

Q10. Do you have access to or plan to do any of the following while you are abroad on this trip? (ASKED ONLY OF THOSE WHO SAY THEY ARE TRAVELLING WITH ANY OR ALL OF SMART PHONE, TABLET OR LAPTOP AT Q.9)

Access to international roaming is more common among:

The propensity to download travel apps is highest among those aged 18 to 34 (13%) and drops off significantly for those aged 35 to 54 (6%) or 55 and older (4%). Use of travel apps is also slightly higher among English-speaking travellers (8%) relative to those who speak French (4%). Of interest, those who say they have travelled to the destination many times before (11%) are also more likely to have downloaded a travel app, compared to those who have never travelled to the destination (6%).

E. Sources of Travel Information

1. Likely Actions Taken by Travellers Who Need Help When Abroad

When travellers find themselves in trouble abroad their first thought is typically to seek assistance from the Canadian Embassy and/or Consulate (59%). However, a significant number of respondents also said they would contact the local police (41%), call home (30%) or contact local friends or family (29%). Smaller numbers would contact their travel agent or tour operator (16%), seek assistance from the local hotel (15%), contact consular officials from another country’s embassy or mission (11%) or handle the situation on their own (9%).

HOW TRAVELLERS WOULD REACT IF IN TROUBLE ABROAD

(Multi-Mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Contact the Canadian Embassy or Consulate

59

58

60

55

65

57

67

31

Contact Local police

41

43

38

39

40

43

42

37

Call home

30

27

33

37

29

26

30

29

Contact Local friends / family

29

27

30

26

30

29

31

20

Contact Travel Agent / Tour Operator

16

13

19

18

13

17

12

29

Seek assistance from local hotel

15

14

16

18

15

14

15

16

Contact Embassy representatives at another mission / for another country

11

14

9

7

15

11

7

28

Would handle the situation on my own

9

10

8

12

8

7

8

13

General (call someone)

3

4

3

2

5

3

1

13

Seek assistance online

2

1

2

2

1

2

2

 -

Other

1

1

1

-

1

2

1

2

Not Stated

<1

<1

<1

-

-

1

<1

-

Don’t Know / No Answer

1

1

<1

-

2

1

1

1

Mentions 1% and under not shown.

Q18. What would you do, or where would you turn to for help if you found yourself in some kind of trouble in a foreign country?

Across sub-groups of travellers, those most likely to contact the Canadian Embassy or Consulate include:

Those most likely to handle the situation on their own include:

Francophones were also much more likely than their English-speaking counterparts to say they would be likely to contact their travel agent or tour operator (29% vs. 12% respectively).

2. Sources of Information on Safety and Security

The Internet (57%) remains the primary source of information on safety and security issues for travellers when they are going abroad particularly to a destination with which they are less familiar. Moreover, use of the Internet as a source has grown significantly since 2007 (up 23 points) and 2008 (up 9 points). In addition, other online sources have also shown an increase in usage, including Government of Canada websites (19%) as well as social media (13%) neither of which were specifically mentioned in 2007 or 2008. The Government of Canada (general) is mentioned by almost one-quarter of travellers (24%, up from 15% in 2008) and printed publications from the Government of Canada are mentioned by one-in-ten (9%).

Friends and family who have been to the destination are viewed as a reliable source (40%), as well as those who live there (26%). About one-in-five mention travel agents (21%) and television (20%).

Travel books (13%), radio (10%), governments of the destination country (8%) and tour companies (1%) are mentioned with much less frequency. Notably, the trendline for use of travel books is down (4 points since 2007) while the reverse is true for government of destination countries (up 6 points since 2007).

MAIN SOURCE OF INFORMATION ON SAFETY AND SECURITY WHEN VISITING A NEW DESTINATION

(Multi-Mention)

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

 850

817

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

%

%

The Internet

 34

 48

57

57

56

67

61

45

64

30

Friends and / or family who have been there

 10

11

40

36

44

47

35

40

38

47

Friends and / or family who live there

 8

 8

26

22

30

28

24

27

26

28

Travel agent

 -

 9

21

20

22

18

19

26

19

29

Television

 -

 -

20

22

19

15

15

28

21

22

NET - Canadian government

17

15

24

24

24

20

26

24

24

24

Canadian government websites

 -

 -

19

19

19

17

21

18

21

12

Canadian government printed publication

 -

 -

9

9

8

6

12

8

7

14

Social Media (i.e., Facebook, YouTube, Twitter, Instagram, Snapchat)

 -

 -

13

12

15

21

14

7

14

11

Travel books (i.e., Fodor’s, Lonely Planet, Eyewitness)

 17

15 

13

11

15

14

11

14

14

11

Radio

 -

 -

10

12

8

6

7

15

9

12

Government of destination countries

 3

 4

9

7

10

9

10

8

6

17

Local resources at the destination (i.e., hotel concierge, tourist bureaus)

 -

 -

8

8

8

9

8

8

9

5

Tour company

 -

 -

7

6

9

6

6

10

7

11

Other

19

 9

1

1

1

1

1

1

1

1

Nothing

 5

 9

2

2

2

1

2

2

1

4

Don’t Know / No Answer

6

 8

2

1

2

2

1

2

2

-

Q19. What sources do you rely on most for information about safety and security issues when travelling abroad, particularly when you are travelling to a place you are less familiar with? (Q11 in 2007/2008) Where would you be most likely to go to get information about safety and security issues when preparing to travel abroad to someplace you are unfamiliar with?

Reliance on various sources of information about safety and security does vary across sub-groups:

Those who had cited the Internet as a source of information on safety and security abroad were asked a follow-up question to identify specific sites. Not unexpectedly, the majority (52%) simply use Google to obtain information, most likely inputting key words reflecting the destination, and this has risen dramatically from 2008 (17%) and 2007 (12%).

INTERNET SOURCES FOR SAFETY AND SECURITY INFORMATION

(Open-end)

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

 289

391

478

244

234

156

180

142

424

54

 

%

%

%

%

%

%

%

%

%

%

Google

12 

17

52

53

51

47

52

58

58

11

Canadian government website

 3

2

6

6

6

5

7

6

4

19

TripAdvisor

 -

-

6

5

7

8

5

4

6

6

Government websites of country/various countries

 5

5

5

6

4

5

8

1

2

24

Travel/tourism websites (other and non-specific)

 3

3

3

3

4

4

5

1

2

11

News/BBC news/CBC news

 -

-

3

5

2

4

3

2

3

-

General search/ no site in particular

 2

1

3

4

1

1

2

6

3

-

Website of country/ website of specific city

 4

5

2

2

2

1

1

4

2

4

Wikipedia

 -

-

2

3

1

3

2

1

2

2

Facebook

 -

-

2

2

2

4

2

-

1

6

Expedia

 -

-

2

2

2

1

2

2

2

2

Government/Government sites (general)

 -

-

2

2

2

2

1

2

2

-

Other

 6

17

4

5

3

5

4

2

3

15

Can’t recall

 -

-

18

15

21

21

15

18

18

17

Mentions of 1% and under not shown.

Q20. ALL MENTIONS - You mentioned you rely on the Internet. What sites specifically? (Q11 in 2007/2008) Probe for type of site. Similarly respondents who mentioned a Government of Canada website were asked if they could name specific sites. About one-quarter (24%) cited the Travel Advisories specifically. Some (13%) also mentioned the main Government of Canada website and/or the travel.gc.ca website (9%).

GOVERNMENT OF CANADA WEBSITES FOR SAFETY AND SECURITY INFORMATION

(Open-end)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

160

79

81

39

63

58

139

21

 

%

%

%

%

%

%

%

%

Travel Advisory/Canadian travel advisory

24

19

30

28

21

26

26

14

Canada Government/Gov.ca/Federal government site

13

14

12

10

14

14

14

10

Travel.gc.ca

9

10

7

15

13

-

6

29

Gouv.qc.ca

6

6

6

3

13

2

3

29

Google

4

8

1

3

5

5

5

-

Canada.ca/Org.ca

4

5

2

3

3

5

4

-

Foreign affairs

4

3

5

-

3

7

2

14

Passport Canada

3

-

6

3

3

3

4

-

Other

10

13

7

8

11

10

9

19

Can’t recall

30

32

28

28

27

34

32

14

Q21. ALL MENTIONS - You mentioned you rely on Canadian government websites. What sites specifically?

Women (30%) and English-speaking respondents (26%) were more likely to cite Travel Advisories by name. French-speaking respondents were more likely to cite the travel.gc.ca or gouv.gc.ca sites (29% each).

For those respondents who indicated they use social media to obtain information on safety and security, Facebook emerges as the most widely used platform (71%). Just over one-in-five respondents (21%) mentioned Instagram, while mentions of Twitter (13%), Google (8%), Snapchat (5%) and YouTube (4%) were much fewer.

SOCIAL MEDIA FOR SAFETY AND SECURITY INFORMATION

(Open-end)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

112

50

62

50

41

21

92

20

 

%

%

%

%

%

%

%

%

Facebook

71

70

71

70

73

67

71

70

Instagram

21

14

27

42

7

-

20

30

Twitter

13

14

11

10

22

-

12

15

Google

8

10

6

4

5

24

10

-

Snapchat

5

8

3

12

-

-

3

15

YouTube

4

2

6

4

7

-

1

20

Other

6

8

5

6

5

10

7

5

Can’t recall

7

8

6

6

10

5

9

-

Q22. ALL MENTIONS - You mentioned you rely on the social media. What social media specifically?

Younger respondents, aged 18 to 34 years (42%) were much more likely to cite Instagram, while those aged 35 to 54 (22%) were more likely to cite Twitter and those aged 55 and older were more likely to identify Google (24%).

3. Awareness and Use of Travel Advisories

The majority of Canadians travelling internationally (68%) report being aware of travel advisories, an increase of 5-points from 2008 (63%). As the table below shows, most of this increase is however a result of those who indicate they are aware of them, but haven’t actually checked them (up from 22% in 2008 to 28% in 2018). Nevertheless, fully two-in-five (40%) say they have used the advisories, although this level has remained flat since 2007/08.

AWARENESS AND USE OF TRAVEL ADVICE OR ADVISORY PAGES

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

Total Answering

 850

 817

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

%

%

NET - YES

62 

63

68

67

70

67

75

64

67

73

Yes – aware of and checked

42

41

40

40

41

36

44

41

42

34

Yes – aware of, but not checked

19

22

28

27

29

31

31

23

25

38

NO

38 

36 

30

32

28

30

25

35

31

24

Don’t Know / No Answer

 -

 -

2

2

2

3

<1

2

1

3

Q23. Are you aware of or ever checked travel advice or travel advisory pages that are online which provide up-to-date information about safety, security, laws and culture in connection with travelling to specific countries? (Q14 in 2007/2008) Are you aware of "travel advisories" that provide up-to-date information about safety and security issues in connection with travelling to specific countries? (Q15 in 2007/2008) Have you checked such travel advisories yourself in preparing for a trip abroad in the past five years?

Awareness is higher among those:

A new question in the 2018 survey asked travellers how they interpret the term ‘travel advisory’. Results were split with a slight skew towards those believing the term is meant to offer counsel which should be taken seriously: about the same proportions interpreted the term as strong guidance (37%) or as a clear recommendation to avoid travel to certain locations (35%). The remainder (25%) interpreted the term ‘travel advisory’ as a mere suggestion.

INTERPRETATION OF THE TERM ‘TRAVEL ADVISORY’

(Single Mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

Strong guidance

37

33

41

39

33

39

38

35

A recommendation to avoid travel to certain locations

35

36

33

27

40

35

35

33

A suggestion

25

27

24

29

26

23

24

29

Don’t Know / No Answer

3

4

2

5

2

3

3

3

Q24. Which one of the following best reflects how you interpret the term ‘travel advisory’ when you hear it in the context of travel to certain regions or countries?

Interpretation of the term does not vary significantly across sub-groups of travellers, although women (41%) are somewhat more inclined relative to men (33%) to view it as strong guidance. Interestingly, among the 35 to 54 age group of travellers, two-in-five (40%) interpreted the term as a recommendation more so than strong guidance (33%) or a suggestion (26%).

Among those who indicated an awareness of travel advisories, the majority (59%) believe that they originate from the Government of Canada, reflecting a slight increase since 2008 (54%). However, another one-in-five (21%, vs 5% in 2008) believe that they emanate from the government of the destination country, which suggests that although respondents recognize these as a government issued advisory, they are confused about the source (domestic or foreign). Others report having come across travel advisories in travel guides (15%, vs 11% 2008), on social media sites (12%), or from information provided by their travel agent (12%, vs 5% in 2008).

PERCIEVED SPONSOR OF TRAVEL ADVISORIES

(Multi-Mention)

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

 359

337

579

284

295

157

220

202

448

131

 

%

%

%

%

%

%

%

%

%

%

Canadian / Federal Government

69

54

59

60

59

64

56

59

61

53

Government of destination country

2

5

21

23

19

18

25

19

16

38

Travel guides

7

11

15

15

15

17

13

16

14

19

Social media

-

-

12

12

13

16

11

10

13

8

Travel agent

-

5

12

7

16

11

10

13

10

15

U.S. Government

6

1

11

14

8

8

14

10

10

15

Any other government

-

-

8

10

6

7

12

5

6

15

Google

-

-

5

6

3

3

5

6

6

-

Tour company

-

-

3

2

5

1

2

6

3

5

Other

15

13

3

1

5

4

3

3

4

1

None

-

-

<1

1

-

1

<1

-

<1

-

Not Stated

-

-

<1

<1

<1

-

<1

<1

<1

-

Don’t Know / No Answer

6

4

10

9

10

10

11

8

9

12

Q26. ALL MENTIONS - And, where do you come across these travel advisories? That is, who authors or sponsors them? (Q16 in 2007/2008) Where have you found these travel advisories; that is, who sponsors them? AMONG THOSE WHO ARE AWARE OF TRAVEL ADVISORIES AT Q.23.

While most respondents, regardless of language spoken, identified travel advisories as coming from the Government of Canada, a large share of French-speaking respondents (38%) link the advisories to a foreign government or the government of the destination country.

A majority of respondents (78%) typically review travel advisories prior to booking their travel rather than after (16%).

WHEN TRAVEL ADVICE OR ADVISORY PAGES ARE CHECKED

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

342

169

173

85

128

129

280

62

 

%

%

%

%

%

%

%

%

Before

78

79

77

75

80

78

79

76

After

16

14

18

20

11

19

14

24

Don’t Know / No Answer

6

7

5

5

9

4

7

-

Q25. Do you typically check travel advice or travel advisory pages BEFORE or AFTER you have booked your travel?

Regardless, few have actually changed their travel plans as a result of information found in a government travel advisory (31%), although this does reflect a slight increase over the results from 2008 (27%). Most (65%) say that the information found in a travel advisory has not caused them to change their trip preparations or alter their plans in some way.

IMPACT OF TRAVEL ADVISORIES ON TRIP PREPARATION

 

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 338

296

343

170

173

100

124

119

274

69

 

%

%

%

%

%

%

%

%

%

%

Yes

 29

27

31

31

32

28

32

34

31

35

No

 68

70

65

67

64

67

65

64

66

64

Don’t Know / No Answer

 3

3

3

2

4

5

2

3

4

1

Q27. Did information you found in a government travel advisory ever cause you to change your trip preparations or alter your travel plans in some way? (Q19 in 2007/2008) Same phrasing.

There are no significant variations across demographic or other sub-groups of international travellers.

4. Interest in Government of Canada Travel App

Although few are currently using travel apps, there is significant interest in a Government of Canada travel app which would allow travellers to receive automatic travel updates – almost two-thirds (63%) are interested, split about evenly between those who are ‘very’ (30%) and those who are only ‘somewhat’ (33%) interested. Just over one-third (35%) are either ‘not very’ (18%) or ‘not at all’ (17%) interested.

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

NET - INTERESTED

63

59

66

65

71

53

64

59

Very interested

30

30

30

27

38

25

30

31

Somewhat interested

33

29

37

38

34

28

34

29

Not very interested

18

19

17

21

16

18

18

17

Not interested at all

17

19

15

12

10

26

16

18

NET - NOT INTERESTED

35

38

31

32

27

44

34

36

Don’t Know / No Answer

3

3

2

3

2

3

2

5

Q28. How interested are you in a Government of Canada travel app that you can download and which allows you to receive automatic travel updates?

Those who express greater interest in a travel app include:

F. Awareness of and Support to Canadians Travelling Abroad

1. Familiarity with Consular Services and Support

Most travellers (55%) are not familiar with the services and support offered by Consular Services to Canadians travelling abroad. Slightly more than one-third (36%) say they have some level of familiarity with Consular Services, but this is soft – 29% are somewhat familiar and just 7% say they are very familiar.

FAMILIARITY WITH CONSULAR SERVICES AND SUPPORT

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

NET - FAMILIAR

36

37

35

29

44

34

31

53

Very familiar

7

6

7

3

11

6

5

15

Somewhat familiar

29

31

27

26

33

28

27

38

Not very familiar

33

34

31

36

31

32

36

22

Not familiar at all

22

21

23

24

17

26

24

16

NET - NOT FAMILIAR

55

55

54

59

48

58

59

38

Don’t Know / No Answer

9

8

11

12

9

8

9

12

Q30. How familiar are you with the range of services and support offered by Consular Services which is the group within the Government of Canada that provides assistance to Canadians when they are travelling abroad?

Familiarity varies by age and language:

Among those who were familiar with Consular Services, the plurality have learned about them through the Government of Canada website (34%), another internet site (22%) or on TV (20%). Fewer than one-in-five heard about Consular Services via a friend or family member (18%), the newspaper (17%), Government of Canada publications (14%), a travel agent/tour operator (10%), radio (9%) or through their employer (4%).

SOURCES OF INFORMATION ON CONSULAR SERVICES

(Multi-Mention)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

580

303

277

151

220

209

445

135

 

%

%

%

%

%

%

%

%

Government of Canada website

34

35

34

34

40

29

34

36

Internet (other than the Government of Canada)

22

22

21

26

23

17

22

20

TV

20

18

22

20

15

25

20

21

From a friend, family member or colleague

18

16

21

20

21

14

18

21

Newspaper

17

16

18

12

15

23

16

21

Government of Canada publications

14

14

14

8

17

16

11

26

From a travel agent or tour operator

10

9

11

6

11

11

8

16

Radio

9

10

8

11

7

9

8

12

From my employer

4

4

5

5

6

2

4

7

Public awareness/Knew about it/General knowledge

2

2

3

3

2

1

3

-

Other

1

1

1

-

1

1

1

-

Don’t Know / No Answer

13

14

13

16

10

14

13

13

Mentions 1% and under not shown.

Q31. Where have you heard about Canadian Consular Services?

Of note:

2. Role of the Government of Canada Assisting Canadians Travelling Abroad

Most travellers continue to feel that the Government of Canada primarily supports Canadian travellers with replacement of missing passports, a result which is similar to what was found in the survey undertaken a decade ago (56% in 2018; 53% in 2008).

Increasingly, however, respondents are now more likely to indicate that the Government also provides assistance during a disaster (50% in 2018, up from 31% in 2008).

There have also been increases in the proportion of respondents who are now aware of the broader range of support from the Government of Canada including: assistance about the local country (27% vs. 15% in 2008), contacting travellers when there has been a death (24% vs. 10%), document services (24%), assistance finding a missing child (20% vs. 7%) and registering with the Government of Canada as a Canadian travelling or living abroad (19% vs. 2%). GAC marketing, communications or education about these services, increased media attention to natural disaster assistance by GAC or attention given to high profile consular cases in the media may all be having an impact.

WAYS THE GOVERNMENT ASSISTS CANADIAN TRAVELLERS IN FOREIGN COUNTRIES

(Multi-Mention)

Note:Mentions 1% and under not shown.

TOTAL

2007

TOTAL

2008

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

 850

817

846

426

420

234

294

318

666

180

 

 %

%

%

%

%

%

%

%

%

%

Getting or replacing a missing passport

 50

53

56

54

58

53

59

55

56

57

During a disaster, either natural (like a hurricane) or a civil disaster (rioting)

 31

31

50

47

53

50

57

44

51

46

When arrested, detained by local authorities

 20

29

32

35

30

35

34

29

32

33

Providing safe haven within the Embassy

 -

-

28

26

30

26

32

26

25

37

Assistance or information about local country or Canada (i.e., how to extend VISA, what can be brought back to Canada)

 20

15

27

27

28

27

32

24

25

37

When there has been a death in the family

 9

10

24

22

27

22

29

22

26

19

Document services (i.e., notary / legal services)

 -

-

24

21

26

27

27

18

21

33

Assistance in finding a missing child / child abduction

 6

7

20

19

21

21

22

17

20

21

Registering with the Government as a Canadian travelling or living abroad

 2

2

19

19

18

18

21

17

17

23

Helping get out of jail

 -

-

18

19

17

20

21

14

17

22

Interpretation or translation services

 -

-

14

12

16

15

19

9

17

22

In case of sickness/accident/ medical emergency

 -

7

2

1

2

2

2

2

2

-

Other

 19

7

1

2

<1

1

1

1

1

-

Not Stated

 26

24

<1

<1

<1

<1

<1

<1

<1

-

Q32. To the best of your knowledge, in what ways does the Canadian Government assist Canadian travellers when they need help in a foreign country? (Q32 in 2007/2008) Same phrasing.

3. Performance of Government in Providing Assistance to Canadians Travelling Abroad

The Government of Canada receives relatively strong positive ratings in terms of the services and support it provides to Canadians when they are travelling abroad. On a 10-point scale, just over half (51%) offer a rating of 7-10. Just over one-in-ten (13%) provide a more neutral rating of 5 or 6, while very few rate the government poorly (3% give a rate of 1-4). Notably, one-third (33%) were unable to respond to this question – they ‘don’t know.’

RATINGS OF GOVERNMENT OF CANADA SUPPORT AND SERVICES FOR TRAVELLING ABROAD

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

TOP 4 BOX (10/9/8/7)

51

52

50

53

51

48

45

71

.../9/10 (Excellent)

19

18

20

17

19

19

14

38

.../7/8

32

34

30

36

32

29

32

32

.../5/6

13

14

12

13

12

14

14

8

.../3/4

2

3

2

2

2

3

3

1

.../1/2 (Very Poor)

1

1

<1

<1

<1

2

1

-

BOTTOM 4 BOX (1/2/3/4)

3

4

2

3

3

4

4

1

Don’t Know / No Answer

33

30

36

31

34

34

36

21

Q29. Now I would like to ask you a few questions about assistance to Canadians when they are travelling abroad. On a scale of 1 to 10, where 1 is very poor and 10 is very good, in general, how would you rate the services and support that Canadians receive from the Government of Canada when they are travelling abroad?

Ratings are higher among:

G. Perceptions of Consular Service Delivery

The last section of the survey asked respondents about their views on Consular Services, including their sense as to how easily they could access services, how they would be most likely to do so, their expectations of service and their experience, among those who have interacted with Consular Services.

1. Confidence in Ability to Quickly Access Consular Officials

Most (57%) are confident that they would be able to readily access a Consular official if they found themselves in a situation where they needed assistance while travelling abroad. Relatively few (11%) expressed a lack of confidence, although about the same number (10%) weren’t sure how easy or difficult it might be. Another one-in-five (22%) gave a neutral rating (5 or 6 on a 10-point scale), which could also be interpreted as being at least fairly confident, but not entirely certain.

CONFIDENCE IN CONSULAR SERVICES

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

NET – TOP 4 (7-10)

57

58

57

58

60

54

54

70

9/10

21

22

21

15

21

26

17

36

7/8

36

36

36

43

38

29

36

34

5/6

22

24

20

16

22

26

25

11

3/4

7

6

9

9

6

7

8

5

1/2

3

2

4

4

3

3

4

1

NET – BOTTOM 4 (1-4)

11

8

13

12

9

10

12

6

Don’t Know / No Answer

10

10

10

14

9

9

10

13

Q33. How confident are you that you would be able to quickly access a Consular official if you found yourself needing some assistance while travelling abroad? Please use a scale of 1 to 10 where 1 means you are not confident at all and 10 means you are extremely confident.

Confidence is higher among:

2. Likely Methods of Contacting Consular Officials

If a traveller needed to contact a Consular official, most would do so by telephone (62%) while far fewer would be likely to go to the consulate or embassy in-person (22%). E-mail (8%) and text messaging (3%) are much less likely options.

LIKELY WAYS OF CONTACTING A CONSULAR OFFICIAL

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

By telephone

62

62

63

65

63

60

66

49

In person

22

23

21

16

21

27

19

32

By e-mail

8

7

9

8

9

6

8

7

By text message

3

4

3

6

3

2

3

7

Travel agency

<1

<1

<1

-

-

1

<1

1

Other

1

1

1

-

1

2

1

1

Don’t Know / No Answer

3

4

3

5

2

3

4

3

Q34. How would you be most likely to contact a Consular official? Would it be …?

Anglophones (66%) are more likely to contact the consulate by telephone, compared to Francophones (49%). A higher percentage of Francophones (32%) indicated they would be more likely to go the consulate in-person.

3. Expectations of Assistance to Travellers

Many travellers (57%) expect a Consular official to be able to answer questions and provide advice. Expectations are not as high that consular officials would directly intervene in a situation and manage all aspects of it (22%) or that they would refer the traveller to local service providers for help (14%).

EXPECTATIONS FOR ASSISTANCE FROM CONSULAR OFFICIALS

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

They would answer questions and provide advice on how to handle the situation

57

62

53

52

60

59

61

44

They would directly intervene and manage all aspects of my problem

22

17

26

21

21

22

19

30

They would refer me to local service providers who could help

14

14

15

19

13

12

12

21

Don’t Know / No Answer

7

8

5

8

6

7

7

5

Q35. If you contacted a Consular official, which one of the following best describes the kind of assistance you would expect?

Expectations do vary by key demographic sub-groups:

Those who primarily have travelled overseas for business in the last 5 years (72%) are among the most likely to assume that Consular Services would tend to focus more on advice.

4. Interactions and Experience with Consular Services

Very few of those surveyed (8%) have had an interaction with the Government of Canada or Consular Services while they have been abroad within the last five years. The vast majority (91%) have not.

CONTACT WITH CONSULAR SERVICES WITHIN THE LAST 5 YEARS

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

846

426

420

234

294

318

666

180

 

%

%

%

%

%

%

%

%

NET - YES

8

9

6

6

10

7

6

14

Yes, I contacted them

5

6

3

3

6

5

4

9

Yes, they contacted me

1

1

1

2

1

1

1

2

Yes both

2

3

1

2

3

1

2

3

No, never

91

89

93

91

90

92

93

82

Don’t Know / No Answer

1

2

1

3

<1

2

1

4

Q36. Within the last 5 years, have you contacted the Government of Canada / Consular Services or have they contacted you while you were travelling abroad?

Those groups more likely to have had some contact with Consular Affairs include:

For that small number of respondents who had an interaction with Consular Services, most (88%) found it easy to reach a Consular official – in fact, fully 42% said it was ‘very easy’ while another 46% said it was at least ‘somewhat easy.’

EASE OR DIFFICULTY IN REACHING A CONSULAR OFFICIAL

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

57

37

20

11

26

20

35

22

 

%

%

%

%

%

%

%

%

NET - EASY

88

86

90

82

92

85

86

91

Very easy

42

43

40

27

46

45

43

41

Somewhat easy

46

43

50

55

46

40

43

50

Somewhat difficult

7

8

5

9

4

10

9

5

Very difficult

4

3

5

-

4

5

3

5

NET - DIFFICULT

11

11

10

9

8

15

11

9

Don’t Know / No Answer

2

3

-

9

-

-

3

-

Q37. How easy or difficult was it for you to reach a Consular official? ASKED AMONG THOSE WHO SAID ‘YES’ AT Q.36.

The reasons given for having contacted Consular Services were varied, ranging from Registering with the Government as a Canadian travelling abroad (29%), to replacing a missing passport (15%), stolen ID or credit cards (15%), a health issue (14%), assistance about the local country (12%), assistance or information during a disaster (9%), document services (6%) or a death in the family (6%).

NATURE OF THE INTERACTION

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

66

40

26

15

29

22

41

25

 

%

%

%

%

%

%

%

%

Registering with the Government as a Canadian travelling or living abroad

29

33

23

27

31

27

24

36

Getting or replacing a missing passport

15

18

12

 

21

18

20

8

Stolen ID or credit cards

15

18

12

27

10

14

17

12

A health issue

14

18

8

13

14

14

17

8

Assistance or information about local country or Canada (i.e., how to extend VISA, what can be brought back to Canada)

12

5

23

13

17

5

2

28

During a disaster, either natural (like a hurricane) or a civil disaster (rioting)

9

5

15

13

14

-

12

4

Document services (i.e., notary / legal services)

9

8

12

7

7

14

12

4

A death in the family

6

5

8

-

3

14

5

8

Other

2

3

-

-

-

5

2

-

Don’t Know / No Answer

3

5

-

13

-

-

5

-

Q38. What was the nature of your interaction(s)? ASKED AMONG THOSE WHO SAID ‘YES’ AT Q.36.

The small sample size of those who had interactions with Consular Services does not permit analysis of significant differences across sub-groups.

Although interactions were few in number, most (92%) were satisfied with the support and services provided. Fully two-thirds (67%) were ‘very satisfied’ and another quarter (26%) were somewhat satisfied.

SATISFACTION WITH THE INTERACTION

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

 

66

40

26

15

29

22

41

25

 

%

%

%

%

%

%

%

%

NET - SATISFIED

92

93

92

100

97

82

90

96

Very satisfied

67

68

65

67

83

45

59

80

Somewhat satisfied

26

25

27

33

14

36

32

16

Somewhat dissatisfied

5

5

4

-

-

14

5

4

Very dissatisfied

2

-

4

-

3

-

2

-

NET - DISSATISFIED

6

5

8

-

3

14

7

4

Don’t Know / No Answer

2

3

-

-

-

5

2

-

Q39. Overall, how satisfied were you with the support and services they provided to you? ASKED AMONG THOSE WHO SAID ‘YES’ AT Q.36.

Those who were anything other than ‘very satisfied’ with the support and services they received were asked a follow-up question as to what could have been done better. Over one-third (38%) mentioned an issue related to timeliness in the delivery of the service or the process, while another two-in-five (19%) felt that officials could have been more helpful or compassionate, in general.

SUGGESTIONS TO IMPROVE SERVICE FROM CONSULAR OFFICIALS

(Open-Ended)

 

TOTAL

2018

Male

Female

Age 18-34

Age 35-54

Age

55+

English

French

*Note: Small base size.

21*

12*

9*

5*

5*

11*

16*

5*

 

%

%

%

%

%

%

%

%

Could have been a faster process/Took a bit of time

38

50

22

20

40

45

25

80

More helpful/Expected more compassion (i.e. stressful situation)

19

25

11

-

20

27

19

20

Other

29

8

56

60

40

9

38

-

Not Stated

14

17

11

20

 

18

19

-

Q40. What could have been done differently or better to make this a more satisfactory experience for you? OPEN-END. ASKED OF THOSE WHO RESPONDED ‘SOMEWHAT SATISFIED, SOMEWHAT DISSATISFIED OR VERY DISSATISFIED’ AT Q.39.

Findings from Qualitative Research: Focus Groups with the Public and Travel Professionals

A. Planning International Travel

1. Views of the Travelling Public

As noted in the methodology section of this report, both younger and older participants to the focus groups were reasonably experienced international travellers. Trips taken varied considerably, in terms of destinations, duration, nature or purpose. In line with existing travel data, many of the trips participants have taken or plan to take are to destinations in the United States, Mexico and the Caribbean. However, the majority of participants also had experience travelling to a wider range of destinations in Europe, South and East Asia, Central and South America, and North Africa, among others.

Based on comments from participants, the majority of trips taken are principally for personal reasons or for pleasure, although a minority of participants indicated that some of their international travel pertains to business activities. A very few of those who participated in the groups had travelled abroad as an international student or were volunteering in some capacity. Those travelling for personal reasons were typically visiting family members, touring sites of cultural or historical significance, partaking in specific types of activities (i.e., horseback riding), or simply relaxing.

Some participants mentioned that they tend to favour resorts or ‘all-inclusive’ vacation packages for the obvious advantages – upfront payment, affordability, convenience, access to amenities, certainty – while others were more likely to strike out on their own.

“I like to venture off on my own … hiking trails, getting off the resort and finding new places.”

“J’aime découvrir. Apprendre une nouvelle langue, comme aller au Costa Rica [I love to discover. Learn a new language, like going to Costa Rica].”

While most participants tended to travel as part of a group, frequently with friends or other family members, some preferred to travel on their own. Notably, travelling as a single person was the case for a number of younger participants (aged 18 to 34), including young women. This included overseas trips to destinations such as Asia and South America with which they were quite unfamiliar and did not have any local contacts. Adventure travel was not a strong focus across the board, but was more often mentioned by younger travellers. Based on comments from the four focus groups conducted with younger participants, aged 18 to 34, this group is more likely to engage in activities while overseas that take them off the beaten path.

Others, more commonly, were travelling to countries of origin, where they continue to have family connections.

“Avant j’allais souvent à Paris, en Europe, parce que ma grand mère a un appartement là. [I used to go to Paris, to Europe frequently because my grandmother has an apartment there]”

“Mon prochain voyage sera probablement au Liban parce que j’ai de la famille là-bas [My next trip will probably be to Lebanon because I have family there].”

Considerations When Choosing a Destination

The considerations which go into selecting a destination ultimately depend on the purpose of the trip and specifically whether the destination is one with which the traveller is familiar. However, when considering a destination that is more ‘unknown,’ the top four factors which participants were most focused on included:

Additional considerations mentioned by others included:

Trip Planning Activities and Timelines

As noted earlier, the timelines for planning an overseas trip are quite variable. Those trips that are booked very spontaneously naturally involve very minimal planning. By contrast, other trips, typically to destinations much further afield and/or to places with which the traveller is less familiar, often take several months of planning – up to six month or more. For these types of trips, participants indicated that they would likely spend at least two to three months organizing the trip, including booking flights, accommodation as well as researching activities including sites, restaurants and other points of interest. The motivation to plan ahead was driven primarily by potential cost savings.

“You generally get better deals if you plan ahead.”

Planning activities usually center on:

Few participants appear to develop detailed itineraries for their trips, although the extent to which this is done varies by destination, the nature of the trip (i.e., whether a number of stops are being made) and the length of the trip.

“Moi je vais acheter mon billet d’avion et booker la première nuit, mais pour le reste je décide rendu sur place

[I will book my plane ticket and my first night, but then, I decide once I’m there].”

‘’Moi je vais avoir mon hotel, mais je vais voir rendu là pour les activités et les repas [I will have my hotel, but will see once I’m there as fas as activities and meals are concerned].‘’

The almost universal exception to this is those travelling with children.

Key Sources of Information

The vast majority of participants utilize sources of information that are available online including websites, such as TripAdvisor to book flights and accommodation, Yelp (mentioned in Montreal), and social media sites such as Facebook, Instagram, Snapchat, blogs, including video blogs, YouTube videos (a source more often used by younger people). In addition to TripAdvisor, the most commonly mentioned online sources included: Expedia, Kayak, Airbnb, and airline websites. Skyscanner.ca was mentioned by younger participants in Vancouver. Many seek out trip reviews that are available online to gain a better understanding of what is more or less important to see and do while overseas – often this occurs once the destination has been selected. They also lean on advice from friends and family.

"look at reviews and ask friends for their input on certain places.”

“I compare reviews that I read online.”

“I ask people’s opinions on social media about places that I am going to.”

“I rely heavily on other people’s reviews.”

“Je vais demander à des amis ou de la famille qui y sont déjà allés [I’ll ask friends or family that have been there].’’

Not unexpectedly, the vast majority of those planning a trip simply ‘Google’ the destination to find out more about it. This is generally the starting point for planning purposes.

Travel experts and authorities, such as Lonely Planet or Fodor’s and the Guide du routard (in Montreal), are a source of information for some, although not necessarily the majority. As noted above, most cast a wide net searching online and then narrow down the search. Only a very few number of participants indicated that they utilize these sites and fewer still access travel books in print. A key concern is having the most up-to-date information which participants felt was more often the case online. That said, one Francophone respondent in Montreal suggested that having printed copy (i.e., the travel book) was particularly useful at destination and was a more practical alternative given travellers cannot always be connected. Another mentioned the benefits of being able to read it on the plane.

“They’re expensive and somewhat obsolete now with all the apps.”

“I like having the book version, but I am always worried about when it was printed.”

“Je vais toujours avoir un livre comme Lonely Planet…parce-que je n’ai pas tout le temps accès à internet [I will always have a book like Lonely Planet with me…because I do not always have internet access].”

It is important to note that most participants make all of their travel arrangements themselves, typically booking flights and accommodations, etc. online. Very few mentioned seeking the services of a travel agent, although some did say they occasionally visited store front outlets such as Flight Center. This should not, however, be taken to mean that travel agents do not play a key role as a source of information or in influencing travellers’ choice of destination or in terms of the activities undertaken while abroad. As noted in a later section specifically focusing on the views of travel professionals, they remain quite active in this regard, although this group is also heavily utilizing online sources to gather information and advice regarding travel abroad.

The Government of Canada was identified as a ‘go to’ source of information by some participants, mainly those in the 35 and older age bracket. More commonly, participants rely on the news media to keep them informed of issues the might impact their decision to go to a particular destination. It is notable, however, that a number of participants did in fact access Government of Canada information although this was often a result of Googling the country by name, which brought up the Government of Canada travel advisory for the country. More discussion of participants’ views on Government of Canada travel advisories is included in a later section of this report, but at this point in the discussion, views were somewhat mixed as to the degree of credibility participants placed on these advisories. While some would be inclined to change their plans if a government advisory indicated their chosen destination was unsafe, others said they would likely proceed as planned. The latter was the case for younger people in particular whose commentary suggested a slightly higher tolerance for risk, compared to older participants.

“I didn’t know whether to book to go to Bali when the volcano was possibly going off. But I was really desperate to go, so I took the risk.”

At first blush, participants tend to feel that the Government of Canada travel advisories are quite conservative and generally over-state any risks. They is also a perception that they are vague, out-of-date and probably more useful to those travelling on business rather than for pleasure. In general, participants felt that it was difficult to find useful travel information from the Government and those participants who spoke about using Government of Canada information as a travel planning resource underscored that they would still conduct additional research.

“It’s too broad. You still need to do more research.”

Must-Do Activities

Participants identified numerous ‘must-do’ activities which they undertake prior to departure:

Purchasing travel insurance was not consistently undertaken by all participants. About as many did as did not. A number of participants felt they were adequately covered by the insurance benefits they received through their employer, although many could not provide much detail on the specifics of their coverage. The perceived need for travel insurance depends on:

Taking the time to research the laws and culture of the destination was also not a standard practice, and less so among younger travellers, although some did focus specifically on what would be appropriate attire. Here again, the tendency is to Google this type of information.

“Google is a resource.”

“I’ll look up travel blogs to understand what clothes you should be wearing.”

“Moi je like certaines pages de voyages sur Facebook et ça te donne des idées d’où aller [I like certain pages on Facebook and it gives you ideas of where to go and what to do].”

Many lean heavily on information available on country/regional websites and, even more so, on discussions with other friends and family members who have travelled to the same destination or people they meet while travelling. As several younger participants commented: “I mostly go with the flow” or “I have a lot of family there, so I take their advice on which places to be careful.” 

Very few participants (two or three across all groups, except for Montreal where the numbers were even fewer) spontaneously mentioned registering with the Government of Canada before going abroad. Ascertaining how to get assistance from the Government of Canada was not mentioned, unprompted, as a standard pre-trip activity. When explicitly asked whether knowing how to reach the Canadian consulate or embassy or where it is located is the type of information that they gather prior to departing on an overseas trip, very few acknowledged regularly doing so. For the small number who did, this information was felt to be more vital when they were heading to less familiar destinations and/or places where they did not speak the language. Most felt this information would be easy to find online if they needed it, so didn’t consider it to be vital to obtain before leaving the country.

It also came up, as part of this discussion, that travellers don’t generally consider the range of issues that could arise while travelling abroad and often don’t know how to reach emergency services abroad – a general acknowledgement that travellers could do more to prepare for unanticipated events or circumstances.

“What would 911 be? Do you dial 911? Nobody thinks about that.”>

A number of young people, in particular, indicated that they would be more likely to contact a family member back home rather than the Government of Canada if they got into some kind of predicament while overseas. In general, participants’ comments, and younger people specifically, have a lot of confidence in their own ability to navigate through most issues that could arise

“I feel like I could just think on my feet if something does go wrong.”

“Moi, je me retournerai vers les autorités locales, quelqu’un là-bas. Ça ne m’aurait même pas effleuré l’esprit de contacter le Gouvernement du Canada [Personally, I would turn to local authorities, someone there. It would never have even crossed my mind to contact the Canadian government].”

Familiar versus Less Familiar Destinations

The process for planning a trip to a more familiar destination is quite different and typically much less involved. For example, participants take a very different approach to trip preparation if they are travelling to the United States – which they view as being similar to travelling in Canada – or to destinations such as Mexico and the Caribbean. Many participants commented that it was less important for them to know where Canadian consulates/embassies were located or to purchase travel insurance, especially when travelling throughout the United States, as their sense was that, should an urgent situation arise, it would be much easier to handle there or to return to Canada quickly, if needed. That said, a few people in Montreal agreed that travel insurance was probably more of a necessity in that country, as opposed to anywhere else, given the high cost of receiving health care and the potential for it to be personally financially ruinous.

A key factor playing into attitudes and behaviours here has to do with language. Comments suggest that participants are much more comfortable and confident in their ability to manage, should unanticipated circumstances arise, when they can easily communicate with others. Difficulties arise when there are language barriers and, it is under these conditions, that most participants feel they would access the services of Government of Canada officials overseas or back home.

“You see it [the U.S.] as a neighbor, in that it has the same language and a lot of the rules are the same.”

“I feel like I don’t need it [travel insurance] in the U.S. I feel like I could communicate better there.”

Trip planning is also somewhat less onerous if travelling to a country of origin or a destination where friends or relations reside. In these situations, travellers feel much more secure knowing that they can rely on individuals who have a very good understanding of the local environment, including how to access emergency services or assistance.

Travelling with Children

When travelling with children, participants generally agreed that safety becomes a more important priority. As such, decisions regarding the destination and the types of activities are made on the basis of those that would be most suitable for young children – more family-oriented – and which would not expose them to any sort of risks. Often this meant choosing all-inclusive packages.

Some participants also underscored that appropriate paperwork is required when travelling with children.

Use of Travel Apps and Technology

Use of travel apps is not necessarily widespread, although a larger proportion of younger travellers indicated they tend to use apps to track flight times and other relevant trip information. Google Translate is a popular app, mentioned by several participants, and is seen as quite useful when travelling abroad to destinations where English is not commonly spoken. In Montreal, participants did not mention Google Translate to the same extent, but they did indicate a preference for online services such as TripAdvisor.

At issue for many participants is the cost associated with roaming. This is a particular concern for younger people who appeared to be more cost conscious. This is one reason why offline maps from Google Maps were mentioned in Montreal. While many do travel with a smart phone, the common practice is to disable the roaming function while overseas and/or to obtain a plan or SIM card which would allow them to make local calls only. Most felt that, if it was absolutely necessary, they could readily enable their phone.

“Wi-Fi is like everywhere!”

“Moi je cherche le wifi [I seek out wifi]. ‘’

It is not always the case that travellers will carry their own laptop or tablet with them on an overseas trip. However, most felt comfortable that they could access the Internet when and if they needed at their hotel or at a local café. This is where they might, for example, upload photos on Facebook, Instagram or Snapchat.

2. Views of Travel Professionals

Two discussion groups were held with travel agents (16 participants in total) in Toronto and Montreal. It was clear from these discussions that they take their responsibility to provide clients with appropriate and useful travel advice quite seriously. In many ways, their comments aligned with those of the travelling public. In terms of their motivation, the use of the expression “on est dans l’obligation [we have an obligation],” which came up a few times in Montreal, suggests that they are to some or a great degree motivated by the issue of potential liability.

Considerations When Developing a Travel Plan or Itinerary

Travel agents listed a wide range of considerations which are taken into account when developing a travel itinerary, including:

Advising clients with respect to any risks is something that most travel agents do, particularly as it relates to weather patterns (i.e., travelling to the Caribbean during hurricane season). However, in Montreal, where sun destinations are extremely popular, numerous professionals stated that clients frequently disregard this warning.

Directing clients to purchase travel insurance or to Government of Canada resources is common practice for some and not for others. In Montreal, the Fonds d’indemnisation des clients des agents de voyages [Compensation Fund for Customers of Travel Agents] came into play in that discussion. Travel professionals in Montreal also said that it was

obligatoire de leur proposer des asssurances de voyages [an obligation to suggest travel insurance to them].”

Key Sources of Information

Similar to the general public, travel agents conduct much of their research online, accessing many of the same resources (i.e., TripAdvisor). Beyond this, travel professionals obtain information from:

Notably, some travel agents mentioned that they subscribe to the Government of Canada alerts and would review them when they receive an alert. However, many don’t actively seek out information from the Government of Canada. Off the top of their heads, and with the exception of travel professionals in Montreal, most can’t recall the Government of Canada website URL for travel information – “it’s gc.on or something” – but like others, they simply Google it to find this information

Travels professionals in Montreal also say they consult the consulates of the destinations to which their clients wish to travel. And, they frequent “voyage.gc.ca,” as they consider it an essential tool. They say that it is the site “auquel As an example, they will use the site to obtain the requirements for consent of both parents, in the case of a divorce, to allow one parent to leave the country with the children.

“C’est la bible de l’agent de voyage [It’s the travel agent’s bible]!”

Advice to Clients before Travelling

The standard advice provided to clients prior to taking a trip overseas includes:

Some of the travel profressionals in Montreal tended to provide advice on the basis of the clients’ travel experience (overall or at destination) and the degree to which their client is considered an ‘anxious’ traveler.

As noted above, some travel agents are more diligent when it comes to advising clients to purchase medical insurance, although most do remind clients to consider doing so. In Montreal, they are particularly diligent about reminding clients of this when it comes to travelling to the U.S., even if they plan to be away for a few days. As one agent put it, “ils peuvent perdent leurs chemise avec trois jours d’hospitalisation [they could lose the shirt off their backs with just three days of hospitalisation]!”

Similarly, there are mixed views on the utility of registering with the Government of Canada before going abroad. Travel professionals in Montreal do typically provide their clients with customs declaration forms before departure and will also share brochures about travelling obtained from the Government of Canada.

“I send them something that links to the website to register.”

“The value is that if something happens … at least the government knows who is there.”

“I don’t think it’s that valuable.”

“Je ne le fait pas sytématiquement, mais parfois c’est après coup, après que l’ouragan est passée et qu’ils sont pris dans un palmier en quelque part et que je me dis que j’aurai dû les inscrire [I don’t do it systematically. Sometimes it’s afterwards, after the hurricane has passed and they are stuck in a palm tree somewhere that I tell myself ‘I should have registered them’].”

When clients are travelling with children, travel agents do consider where they are going, who is going and the age of the children and specifically focus on any safety concerns, including dietary food safety.

“Children are more sensitive than adults.”

They also provide clients with guidance in regards to documentation and letters of consent that may be required, particularly in instances where only one adult is accompanying children under the age of 13.

B. Expectations Regarding Government Support

Participants in both sets of focus groups with the travelling public and travel agents participants were asked about their expectations of support from the Government of Canada for citizens who are travelling abroad. Specifically this portion of the discussion focused on:

It should be noted that relatively few participants have ever sought out assistance from the Government of Canada while abroad. For those who did, experiences and satisfaction with the service received was mixed. One participant commented that while in Dubai, the hotel in which she was staying had a fire which required all occupants to vacate. Documents such as birth certificates and passports as well as cash were destroyed in the fire and resulted in this individual having to contact the Consulate General of Canada in Dubai. The feedback provided by this participant suggested that the experience was a positive one – while the Government of Dubai directed them to another hotel and covered these costs, the Consulate assisted with re-issuing of documents in a reasonably timely fashion. Yet another positive example came from a travel professional who was accompanying a small group of older travellers and one of them passed away while in Tokyo. He lauded the service he received from the Canadian Embassy. Another participant was somewhat more critical of his experience while travelling in Vietnam, highlighting difficulties in obtaining a replacement passport after he was pick-pocketed and his bag was stolen. After going online and determining that the closest Consulate was in Ho Chi Minh City, he went there to request a new passport. Without going into too much detail, he described it as a "horrible process". Clearly, his expectation was that the Consulate would have more authority to issue a temporary passport on-site.

For the most part, the views of travellers and travel agents regarding their expectations of government support for Canadian citizens travelling abroad were aligned. Where there were differences, these are noted.

1. Situations in Which Canadians Abroad Might Require Assistance from the Government of Canada

Most participants defaulted to the more obvious scenarios where a traveller might require some assistance while abroad, including:

As one participant clearly stated: “something that prevents you from getting home is when I need the Government of Canada.” It may have been a result of the many Quebec residents who were stranded last fall in the Caribbean due to hurricanes, but “pouvoir se faire rapatrier [being able to get repatriated]” was definitely a top of mind concern and expectation for many in Montreal.

Other scenarios were clearly felt to be in the purview of the traveller and not situations where one should expect to be able to obtain assistance from the Government of Canada:

Situations where participants had mixed views included:

Even faced with the most extreme or challenging situations, many travellers’ first instinct would be to resolve the situation themselves, as exemplified by the following remarks:

“If my husband died, I would try and contact them [Consular Services].But I would contact my insurance first.”

“Moi, j’appellerais les autorités locales [I would call the local authorities].”

As a general rule, the distinction between situations where one should or should not expect support from the Government of Canada appeared to rest, to a large extent, on whether circumstances were within or beyond the traveller’s control. This view was somewhat more nuanced in Montreal where participants were mainly of the view that government should offer reasonable help to citizens travelling overseas if they request it. Although a minority view, it should be noted that some participants had expectations that Consular officials would be able to provide general ‘tourism’ advice and support: recommendations of hotels, restaurants, maps, etc.

2. Expected Levels of Service from the Government of Canada

Key for many travellers is assistance from the Government of Canada in helping to navigate local services and resources when there is a language barrier. The expectation is that a Canadian travelling abroad should be able to access services from the Canadian Embassy or Consulate in English or French. While they recognize that some local employees may be staffing the Embassy or Consulate, they expect them to be able to converse adequately in either or both of Canada’s two official languages. As one younger Montrealer put it, “je m’attends à ce que le service soit disponoble en français, parce qu’il ne l’est pas toujours [I expect service to be provided in French because it is not always the case].”

In terms of service levels or the quality of service provided, participants also expected the following:

The general expectation of many travellers is summarized in the following two quotes from two different participants:

“I would expect them to be available, receptive and open to whatever issue the traveler has.”

Les urgences, ça arrive à n’importe quelle heure [I expect them to be available 24 hours a day. Emergencies happen at all hours]!”

For most participants the bottom line is that if they approach Consular services for assistance they want immediate access and guidance until the issue is resolved.

“You should be able to walk in the door and they should be able to help you instantly.”

“I want them to not turn you away until you come to a solution.”

“I don’t think there should be a time where they ever refuse services. They should still be able to provide resources and guide you.”

On s’attend à une assistance. Un corps diplomatique à l’étranger est là pour rendre assitance à son citoyen, peu importe la raison [we expact some kind of assistance, a foreign diplomatic corps is there to render assistance to its citizen when they are abroad…regardless of the reason].”

Travel agents were equally adamant that Canadians should have access to support and assistance regardless of the circumstances in which they find themselves.

“I think there’s an obligation to provide support – guidance, direction, advice, and support in some way – no matter where we are in the world.”

“Although the Canadian Government is not responsible for every situation, they should try to do their utmost.”

“Nous sommes un état de droit au Canada et ils doivent faire respecter nos droits à l’étranger [Canada is a country which is governed by laws and they must help ensure our rights abroad are respected].”

Whether travellers should have to pay for services received from Consular officials was heavily debated in virtually all groups and no strong consensus emerged.Some situations were clearer than others.

“If you decide to travel off the grid, the cost is on that person.”

“If you choose to be in a dangerous country or area, then all issues faced are the responsibility of the traveler.”

“Si le gouvernement t’a dit de ne pas aller là, que c’est dangeureux et que tu y vas quand même, bien c’est ta responsabilité [If the government told you not to go there, that it is dangerous and you go anyway, then it’s your responsibility].”

The uniqueness of many circumstances was a factor and many participants found it challenging to define, with absolute clarity, the conditions under which an individual should pay versus not. What did seem to be a majority view was that the default approach taken should be to help first and work out the details of payment later. In some instances, participants indicated that Canadians travelling abroad should expect the same response overseas from their government as they would at home.

“Travellers should be accountable for themselves and should expect to receive attention from consular services … they can deal with the repercussions once back in Canada.”

“If there’s an immediate threat, you treat everyone who needs help first.  Then you deal with everything else later.”

“Payments or punishment can be dealt with after you arrive back in Canada.”

“Si tu fais quelque chose d’illégale, ils devrait t’aider…mais c’est à toi de payer pour ton avocat [If you do something illegal, they should help you, but it’s up to you to pay for your lawyer].”

3. Awareness and Understanding of Consular Services

When asked if they knew what the group of individuals within the Government of Canada who provide services and support to Canadians travelling abroad is, most could not specifically identify them as Consular Services. And, while many are unfamiliar with the term – Consular Services – they suspect that this group would provide assistance with virtually anything a Canadian might require while they are in a foreign country. In Calgary and in Halifax, the term Consular Services seemed to evoke connotations of a concierge service – general consulting and advice, travel tips and guidance.

4. Views on Vulnerable Groups

A range of groups were identified as being more vulnerable, for different reasons, when travelling abroad:

Journalists were mentioned, but not with the same degree of frequency as the above-noted groups. Other groups, less commonly cited, included: families travelling with children, visible minorities, military personnel, women who are pregnant, people working and living abroad, low income travellers and students.

For most participants, LGBTQ travellers were not top-of-mind as a vulnerable group when travelling. But, when specifically mentioned, most agreed that there are a number of countries or regions where it remains either unpopular to freely present one’s self as LGBTQ, or illegal to engage in homosexual activities.

Similarly, few spontaneously identified those with mental illnesses as being more vulnerable. In fact, in some cases, participants, including a couple of travel professionals in Montreal, remarked that those with mental illness probably shouldn’t be travelling abroad. One younger participant in Montreal went so far as to say “moi je les considère comme étant dans le groupe des personnes handicapées [I consider them as part of the disabled people group].” This type of remark likely reflects continuing misunderstanding of mental illness and the resulting societal stigma around it. When it was explained that mental illness encompasses a wide spectrum of conditions including issues such as anxiety and depression and for which there are medications, most concluded that this population might be at least somewhat more vulnerable. However, it was felt that a bigger issue would be to ensure they have an adequate supply of medications before going overseas.

Travel agents were more inclined to emphasize inexperienced travellers as being most at risk, in addition to those who are older, as well as those travelling by themselves.

While some were of the view that these groups might require more targeted information and services, most felt that the level of service should be standard across all groups (i.e., that no one should be either advantaged or disadvantaged). Furthermore, some Montrealers agreed there should be an effort made to forewarn vulnerable groups when appropriate, for example members of the LBGTQ community travelling to certain countries prior to departure. More importantly, it was felt that the issue facing the traveller is what should drive the response, not necessarily who the traveller is.

“The level of service should be the same across all types of people, but then they should prioritize based on the issue.”

“Ça devrait être la même chose pour tout le monde [it should be the same for everybody]’’

‘’ Ils devraient avoir la même attention, mais peut-être plus de prévention [They should receive the same level of attention, but maybe more prevention].’’

C. Awareness and Credibility of Information from the Government of Canada

1. Credibility of Government of Canada Information on International Travel

Although the Government of Canada is not the primary source for information when travelling abroad, it is seen as generally credible and trustworthy.

At the same time, participants did question Government’s motivations for either downplaying or highlighting possible risks with some saying that that it may understate issues of concern so as not to be alarmist, or conversely dramatize issues in order to persuade Canadians not to travel to certain areas.

“[The Government of Canada may] downplay any issues that may be a concern to not upset certain groups of people.”

“[The Government of Canada may] make something more drastic than it is [in order to] scare travellers away”

“Excessively conservative.”

“Ils sont credible, mais parfois je trouve qu’ils exagèrent un peu, mais c’est mieux qu’ils exagère un peu que pas assez [They are credible, but sometimes I find that they exaggerate a little, although it’s better that they exaggerate a bit than not enough].”

Some other remarks included that the website was “not up to date” and “vague”.

2. Preferred Channels for Obtaining Information

Travellers

Travellers get information from a variety of sources. In terms of their preferences to access information from the Government of Canada, by far, most preferred a centralized website. There is a broad consensus among travellers to receive information through a travel app, although limited numbers are aware of the current Government of Canada Travel Smart App. In terms of their ideal app, participants are interested in something that is easy to use and suggested a discussion forum layout where you can “ask questions and share travel experiences” On the App itself, Canadians are looking for the Government of Canada to provide information such as contact details (local and in Canada), a map locator (to find the nearest embassy), and information on culture and safety precautions. In Montreal, it was also suggested that the App be available offline.

“An app that would provide accurate timing information, what’s going on there, [and] safety [information].”

“Up to date advice.”

‘’Il faudrait que l’application soit disponible hors ligne [The app would have to be available offline].’’

It is apparent that there is also a need for the Government of Canada to take on more of a ‘push’ strategy to provide information to travellers. As such, travellers believe that making this information more connected to the flight booking process and accessible at airports would be beneficial.

“Would be helpful if it did that [provided information] automatically when you were booking your flights.”

“Il devrait me donner l’information quand je fais mes reservations, m’envoyer quelque chose [They should give the information when I make my reservations, they should send me something].”

“When you’re getting on your flight, pamphlets should be given out. A contact 1-800 number should be provided.”

In the 2018 round of focus groups, not surprisingly, we noted significantly more mention of social media, such as Facebook and Twitter, as one of the preferred information channels among both younger and older participants. One respondent specifically stated they receive information from special interest groups on social media.

Other less frequently mentioned channels included the news media, radio ads and travel alerts. In Montreal, travel vaccination clinics were also suggested as a good venue to distribute information, as were airports and all government buildings.

Travel Professionals

Travel professionals put forward a number of suggestions for ways in which the Government of Canada could provide them with information to help them brief their clients. Among the top mentions were engaging with travel associations, such as ACTA (the Association of Canadian Travel Agencies), or membership-based consortiums, as travel professionals regularly interact with these organizations. Tradeshows and workshops (i.e., Travel Marketplace) were also mentioned frequently by travel professionals, as many attend several throughout the year. In Montreal, Tourisme Plus and PAXnouvelles were mentioned as effective channels. Travel professionals in that city also suggested having video segments or webinars on the www.voyage.gc.ca website.

Agents mentioned that their least preferred means of receiving this type of information was by email or regular mail, as it is already a cluttered space. Montreal travel professionals did, however, suggest that a regular newsletter would be an effective way to communicate with them.

“Emails is a problem because you’re not going to look at it.”

“Snail mail is going to be thrown out.”

“Je sais qu’on est déjà inondé, mais un bulletin ça serait bon [I know that we are already inundated, but a newsletter would be good].”

3. Awareness of Specific Products

The majority of participants were not aware of the Registration of Canadians Abroad, travel advice and advisories, or the Travel Smart App provided by the Government of Canada. This is true for both travellers and travel professionals, although travel professionals were more likely to be aware of some of these products.

It is clear that travellers and agents view the Registration of Canadians abroad as a useful resource, but one that could be better promoted by the Government. Following a discussion explaining how the registry works, many participants stated that they would consider registering in the future. Take-up on registration was identified as more likely when travellers are heading to a more dangerous destinations, including destinations where a natural disaster might be a more likely occurrence, or locations to which travellers had never been to before.

“Did not know it existed but would use it.”

“I like the idea of this and will use it next time.”

“If the area I am visiting is dangerous, at least I can register”

“I would use it if I knew there was a service attached to it”

“C’est pour ça que le monde doit s’incrire, s’il arrive quelque chose et qu’on ne s’est pas inscrit, ils ne sauront même pas qu’on est là [That is why people must register, if something happens and we didn’t register, they won’t even know we’re there]!”

Similarly, many international travellers said they were not aware of the travel advice and advisories provided by the Government of Canada. Despite low awareness, some participants mentioned that they remember “Googling” it and landing on the Government of Canada website. Travel agents were more aware of the government travel advice and advisories and some use them to brief clients.

Awareness of the Travel Smart app was very low in all groups – both travellers and travel professionals. However, the majority were enthusiastic when they were shown App or had downloaded it themselves, which happened in many groups. Many positive comments were offered unprompted in terms of the ease of use and speed of the App on their smartphones. Travel professionals mentioned they would suggest it to their clients.

“[It’s] fast and easy on a smartphone.”

“Walked away with a lot of information.”

Je la téléchargerai, mais je voudrais être sûr qu’elle ait une ‘plus-value’ [I would download it, but «I would want to know that it has value-added].

“Ils l’ont en application maintenant?...À l’avenir je vais leur suggérer [They have it as an app now?...Going forward, I will suggest it to them].”

4. Views on Tailoring Information for Vulnerable Groups

There were mixed views from the travelling public as to whether the Government of Canada should tailor information to specific vulnerable groups within the population. As previously mentioned, these groups included the elderly, inexperienced travellers, in addition to others such as disabled persons and LGBTQ. It should also be said that in Montreal, some travel professionals suggested that members of the LGBTQ community already know where they should and should not travel, although they were not suggesting that the advisories were unnecessary.

“Quatre-vingt pourcent de ma clientele est LGBTQ et je vous dirais qu’ils ne demandent pas d’aller en Russie ou en Jamaïque [Eighty percent of my clientel is LGBTQ and I can tell you that they don’t ask to go to Russia, nor to Jamaica]. ”

While most felt that travel information specific to these ‘higher risk’ or vulnerable groups should be easy to find and access, the over-riding view was that communications should be broad-based and that information should not necessarily be highly targeted or tailored. Notably, and perhaps somewhat surprisingly, the concern was that a more targeted approach might in fact be seen as less inclusive, in the sense that it brings attention to specific sub-groups rather than assuming that these groups may face many of the same issues as other travellers regardless of their age, health or sexual orientation.

“I think it should be general, but cover all aspects.”

“You need to start with general information and then that should lead to pathways where people can get answers to more specific questions that reflect their unique situation.”

“If I fell into any of these categories, I would find it really hepful if they were segregated on a website.”

“If you’re going to start saying you’re LGBTQ, you’re calling them out.”

D. Assessment of Travel Advisories

1. Awareness and Use

The overall awareness of Government of Canada travel advice and advisories was moderate, with fewer travellers and more travel professionals being familiar with travel advice and advisories prior to the discussion. However, once participants were shown the travel advice pages online they were more likely to state that they had seen or used them before. Most participants mentioned that the travel advisories would be a useful resource for them, in addition to the channels that they already use. Others found these particularly important, interesting and credible.

“It would just be another resource for me.”

“I’d take it into consideration, but wouldn’t be my be all end all.”

“S’ils me disaient de ne pas y aller, je n’irais pas [If they told me not to go, I wouldn’t go].”


Discussions about how and when travellers would use the travel advisories yielded interesting commentary.  As anticipated, the majority said they would consult the website prior to deciding to go to a specific destination and some would access the travel advice and advisories while they were travelling abroad, but primarily when they required assistance.

Travel agents were more familiar than travellers with the travel advisories and they were also more likely to utilize them, mostly as a tool to brief their clients on certain destinations.  One participant in particular mentioned that there is a commitment of travel agents to provide this type of information to their clients.

As a travel agent I have an obligation to let them know that is the advisory”

“If I had someone who was concerned, I would send this to them right away”

“On est dans l’obligation de dévoiler les risques [We have an obligation to tell them about the risks].”

2. Interpretation of Travel Advisories and Risk Levels

Overall the term ‘travel advisory’ did not resonate strongly with participants although, upon further discussion, it was clear. Many likened the term ‘advisory’ to ‘advice’ while others interpreted it as a notice or alert rather than a webpage one could go to for travel advice and information.

“Advisory sounds like an option, but alert is something you should know.”

Participants’ comments underscore both the positive aspects and current strengths of the travel advice and advisories as well as areas and opportunities for improvement. Comments were similar between international travellers and travel professionals.

The key strengths of the travel advice and advisories as identified by participants were:

“Ça démontre l’importance [It shows the importance].”

“C’est comme le surligner [It’s like highlighting it].”

Participants also made a number of suggestions for improvements:

While participants express interest in travel information from the Government of Canada provides for travel, they also suggested modifications to the pages to clarify the content. In addition, they recommended that awareness-raising intiatives are key to ensuring that more travellers know about these Government of Canada resources.

“Having all the information in one website is great, should be promoted more.”

“Je trouve ça intéressant, il faudrait peut-être en parler plus [I find this interesting, it should be talked about more].’’

‘’Là je vais avoir une seule ressource et regarder ça de manière facile. [Now I can have a single resource and find things easily].’’

3. Suggestions for Improving Travel Advisories

There was an overwhelming consensus to have contact information for local emergency and consular services shown more prominently on the Advisory and permit easier access for users, without having to navigate to the last tab. Notably, many said that adding this information (from the assistance tab) to the landing page would be beneficial. This suggestion originated from the idea if travellers are in need of emergency assistance from the Government of Canada, they should be able to quickly and easily find this type of contact information.

“When someone is in trouble it’s not quick to get assistance”

Specific to the risk levels, there were multiple suggestions to make this page of the travel advisory easier to understand. The vast majority of participants mentioned that it would be useful to include a color coding scale (of red, yellow and green, for example) for the risk levels so that these could be more easily understood. Participants are also interested in seeing the description associated with the risk level upfront on the landing page (vs. clicking on a pop out box).

“Color-coding the levels would help me navigate threats easier.”

On the landing page multiple red high risk location alerts are prominent. While the bright red text attracted the user’s attention, it was difficult for participants to decipher exactly what this meant for them and their travel plans. Many comments underscored that the presentation (i.e., many areas highlighted in red) makes it seem as if the entire country is a huge risk. The description of the areas meant nothing to those who had never been there and they could therefore not make an informed decision as to the degree of risk associated with travelling to the country. In fact, some felt that the advisories were greatly exaggerated as to the actual level of risk. Most of these comments were made by individuals who had been to the country previously, but also by some who had not but simply felt that the extent of red highlighting likely exaggerated the extent of the country affected by a travel advisory. Participants in multiple groups suggested including a map whereby users could easily see and understand which parts of the country were actually affected by a travel advisory. Similarl to the risk levels, color coding could be implemented for ease of understanding.

“A map would be useful with colours of danger.”

In addition to the suggestions above, there were a number of other requests for improvements to the Travel Advisories:

Appendix: Research Instruments

A. Questionnaires

1. English Version

GLOBAL AFFAIRS CANADA – CONSULAR ASSISTANCE TO CANADIANS

FINAL QUESTIONNAIRE – Mar. 14, 2018

SECTION 1: Introduction and Screening

Confirm whether respondent would prefer to be spoken to in English or in French.

A. Language

English

CONTINUE

French

CONTINUE

Good morning/afternoon/evening. My name is [insert interviewer name] from The Strategic Counsel, a Canadian public opinion research firm. We are currently conducting a survey of Canadian travellers for the Government of Canada about travel planning and assistance to Canadians travelling abroad. I’d like to ask you a few questions if you have time.

This survey is registered with the National Survey Registration System.

IF ASKED: The survey should not take more than 15 minutes, depending on your answers to some of the questions.

IF ASKED: I can tell you a bit more about the background of this study at the end of the survey

IF ASKED: The registration system has been created by the Canadian survey research industry to allow the public to verify that a survey is legitimate, get information about the survey industry or register a complaint. The registration system’s toll-free telephone number is [insert number].

B. Are you a Canadian citizen?

Yes

CONTINUE

No

THANK AND TERMINATE

VOLUNTEERED Prefer not to answer

THANK AND TERMINATE

C. Do you, your partner or spouse work for the Government of Canada?

Yes

THANK AND TERMINATE

No

CONTINUE

VOLUNTEERED Prefer not to answer

THANK AND TERMINATE

D. Gender (By observation)

Male

CONTINUE

Female

CONTINUE

Non-binary

CONTINUE

QUOTA-SET. 50/50 SPLIT.

E. Before we begin, I’d just like to ask you a few questions to make sure you we get a good mix of respondents. In what year were you born? RECORD AND CATEGORIZE.

______________ RECORD AGE

Under 18

THANK AND TERMINATE

18-34

CONTINUE

35-44

CONTINUE

45-54

CONTINUE

55-64

CONTINUE

65+

CONTINUE

VOLUNTEERED  Prefer not to answer

CONTINUE

QUOTA-SET. AGE 18-34 = 27%. 35-54=34%. 55+ = 39%.

F. How would you describe the purpose of this trip? Is it mostly related to … READ LIST. ACCEPT ONE RESPONSE ONLY.

Business

CONTINUE

Pleasure/Leisure

CONTINUE

Visiting your country of heritage

CONTINUE

Volunteer work abroad

CONTINUE

Studying abroad

CONTINUE

VOLUNTEERED Combination of business and leisure/personal

CONTINUE

VOLUNTEERED Other:  Please specify ______________

CONTINUE

VOLUNTEERED Prefer not to answer

THANK AND TERMINATE

G. Which countries will you be travelling to on this trip? RECORD ALL COUNTRIES UP TO A MAXIMUM OF THREE.

1. _________________________________

2. _________________________________

3. _________________________________

Prefer not to answer □ THANK AND TERMINATE

QUOTA-SET. RECODE COUNTRIES BY REGION.

1/5 UNITED STATES. 1/5 SUN DESTIINATIONS (MEXICO/CARIBBEAN). 3/5 OTHER REMAINING DESTINATIONS – TRY TO INCLUDE EVERY CONTINENT.

IF MEETS CRITERIA/QUOTAS, CONTINUE. OTHERWISE THANK AND TERMINATE.

SECTION 2: General Travel in Last 5 Years

1. In the last 5 years, approximately how many separate trips have you taken outside Canada to each of the following regions? READ LIST AND RECORD NUMBER OF TRIPS.

REGIONS

RECORD NO. OF TRIPS

The United States

 

Mexico

 

The Caribbean

 

Europe

 

Northern Asia (i.e., China, Japan)

 

Southeast Asia (i.e., India, Philippines, Vietnam, Indonesia)

 

The Middle East (i.e., Egypt, Israel)

 

Australia or New Zealand

 

Africa

 

South/Central America

 

Other, please specify:  ____________________________________

 

VOLUNTEERED Don’t Know/No Answer

This is my first trip abroad [PN:  EXCLUSIVE]

2. And, has the purpose of these trips been mostly related to … READ LIST.  ACCEPT ONE RESPONSE ONLY.

Business

CONTINUE

Pleasure/Leisure

CONTINUE

Visiting your country of heritage for which you are not a dual citizen

CONTINUE

Travelling to your other country of nationality for which you are a dual citizen

CONTINUE

Volunteer work abroad

CONTINUE

Studying abroad

CONTINUE

VOLUNTEERED Combination of business and leisure/personal

CONTINUE

VOLUNTEERED Other:  Please specify ______________

CONTINUE

VOLUNTEERED Don’t Know/No Answer

CONTINUE

3. When you travel abroad, what is the typical length of your trip, in days? RECORD NUMBER OF DAYS – ACCEPT ESTIMATE.

________ Number of days

VOLUNTEERED Don’t Know/No Answer □

4. People have different approaches to planning for a major trip to a new destination abroad. Some believe it is important to plan for every potential situation and be as prepared as possible. Other people believe it is impossible to anticipate every possible problem and would rather deal with situations as they arise. Which ONE of these two approaches is closer to your own? ONE RESPONSE ONLY.

Important to be prepared

Better to deal with situations as they arise

VOLUNTEERED Neither/both/depends

VOLUNTEERED Don’t Know/No Answer

 

Travel Planning, Preparation and Arrangements

Now I have a few questions about this trip and how you planned for it.

5. First, [DEPENDING ON RESPONSE AT QG] is the destination/are the destinations you are travelling to one(s) that you have … READ LIST.  ACCEPT ONE RESPONSE.

Travelled to many times before

Travelled to a few times before

Only travelled to once before

Never travelled to before

VOLUNTEERED Don’t Know/No Answer

6. What steps do you normally take to prepare for a trip abroad to a country or region that you are not familiar with? DO NOT READ – CODE ALL THAT APPLY. PROBE: Anything else?

Accommodations, attractions, weather (non-security/safety information)

Get information about new country/countries

Check travel advisories

Check safety/security information (general)

 

Get new passport/renew passport

Check if passport still valid (general)

Check into required visas/entry requirements

Check into necessary health steps (vaccinations)

Arrange health and/or travel insurance

Check into arrangements for local currency/access to ATMs

Register with Canadian government office abroad

Get SIM card/data plan/roaming services

Other, please specify:  ____________________________________

Nothing

Don’t Know/No Answer

7. How long do you expect to be outside of Canada on this trip?READ LIST.

Less than a week

1-2 weeks

3-4 weeks

Up to three months

More than 3 months

VOLUNTEERED Don’t Know/No Answer

8. Are you travelling … READ LIST. ACCEPT MULTIPLE RESPONSES.

Alone

With friends

With family members

With colleagues

With a group (i.e., as part of a package or group tour)

With minor dependents

VOLUNTEERED Other:  Please specify _______________________

VOLUNTEERED Don’t Know/No Answer

9. On this trip are you travelling with … READ LIST. ACCEPT MULTIPLE RESPONSES.

A smart phone

A tablet

A laptop

None of the above

[IF ‘NONE OF THE ABOVE’ AT Q.9, SKIP TO Q.11]

10. Do you have access to or plan to do any of the following while you are abroad on this trip? READ LIST. CHECK AS MANY AS APPLY

International roaming

Purchase a SIM card and credits to be able to use your phone in your destination

Turn off your cellular data and use Wi-Fi available at cafes, restaurants, hotels abroad

Use Google Voice or Skype instead of making calls

Download travel apps

None of the above

 

11. I’m going to read you a list of activities and, for each, please tell me if this is something you are planning to do on this trip? READ LIST. RANDOMIZE ITEMS. CHECK ALL THAT APPLY

Visit friends or family

Visit cultural or historic sites of interest

Attend sporting events

Participate in adventure activities such as hiking, biking, skydiving or scuba diving

Attend a conference

Study or undertake educational activities

Sightsee

Shopping

Enjoy beaches/pool

Attend business meetings

Other:  Please specify _________________________

 

12. How much in advance of your departure did you book your trip? READ LIST. ACCEPT ONE RESPONSE ONLY

Less than a week

1-2 weeks

3-4 weeks

Up to three months

More than 3 months

VOLUNTEERED  It really depends on the type of trip

VOLUNTEERED Don’t Know/No Answer

13. DELETED

 

14. When preparing for this trip, please tell me if you did each of the following.  READ IN RANDOM ORDER.  CHECK ALL THAT APPLY.

Read travel advice on your country of destination

Obtain or ensure you have health and/or travel insurance coverage

Check to make sure your passport is current for the travel period

Check visa or entry requirements for the countries to be visited

Check into the need for health vaccinations

Register with the Canadian Government to let them know where you will be travelling

Get information about local currency and options for getting cash

Prepare documentation for travelling with children (e.g., consent letter to travel abroad)

Leave a copy of your travel itinerary with someone at home

Consult friends and family

 

15. [IF ‘HEALTH/TRAVEL INSURANCE’ CHECKED AT Q.14, ASK] How familiar are you with the clauses and exclusions in your health or travel insurance?  Would you say you are … READ LIST.  ONE RESPONSE ONLY.

Very familiar

Somewhat familiar

Not very familiar

Not at all familiar

VOLUNTEERED Don’t Know/No Answer

 

16. How did you purchase your trip, including your flight and accommodation?  READ LIST.  ACCEPT AS MANY AS APPLY.

Directly through the airline

Through an online travel reservation service

Through a travel agent

Family member or friend purchased the trip

Your employer purchased the trip

Other:  Please specify _______________________________

VOLUNTEERED Don’t Know/No Answer

17. [IF ‘ONLINE TRAVEL SERVICES’ CHECKED AT Q.16, ASK] Which online travel reservation services did you use? NAME UP TO THREE.

1. _______________________

2. _______________________

3. _______________________

Can’t recall □

SECTION 4: Sources of Travel Information

These next few questions ask about where you typically get travel information from, specifically on the topic of safety and security, and where you might go if you needed help while abroad.

18. What would you do, or where would you turn to for help if you found yourself in some kind of trouble in a foreign country? DO NOT READ. PROBE.Anything else?

The Canadian Government - general (PROBE FOR SPECIFICS)

The Canadian Embassy or Consulate

Local police

Local hotel

Local friends/family

Call home

Embassy representatives at another mission/for another country

Travel Agent/Tour Operator

Would handle the situation on my own

Other, please specify:  ____________________________________

Don’t Know/No Answer

19. What sources do you rely on most for information about safety and security issues when travelling abroad, particularly when you are travelling to a place you are less familiar with? DO NOT READ. CODE ALL THAT APPLY. Anything else?

The Internet

Travel books (i.e., Fodors, Lonely Planet, Eyewitness)

Social Media (i.e., Facebook, YouTube, Twitter, Instagram, Snapchat)

Television

Radio

Friends and/or family who have been there

Friends and/or family who live there

Travel agent

Tour company

Canadian government printed publication

Canadian government websites

Government of destination countries

Local resources at the destination (i.e., hotel concierge, tourist bureaus)

Other, please specify:  ____________________________________

Nothing

Don’t Know/No Answer

20. [IF ‘INTERNET’ AT Q.19, ASK] You mentioned you rely on the Internet. What sites specifically? ACCEPT UP TO 3 RESPONSES,

1. _______________________

2. _______________________

3. _______________________

Can’t recall □

21. [IF ‘CANADIAN GOVERNMENT WEBSITE’ AT Q.19, ASK] You mentioned you rely on Canadian government websites. What sites specifically? ACCEPT UP TO 3 RESPONSES,

1. _______________________

2. _____________________

3. _______________________

Can’t recall □

22. [IF ‘SOCIAL MEDIA’ AT Q.19, ASK] You mentioned you rely on the social media. What social media specifically? ACCEPT UP TO 3 RESPONSES,

1. _______________________

2. _____________________

3. _______________________

Can’t recall □

23. Are you aware of or ever checked travel advice or travel advisory pages that are online which provide up-to-date information about safety, security, laws and culture in connection with travelling to specific countries?

Yes – aware of and checked

Yes – aware of, but not checked

No

Don’t Know/No Answer

24. Which one of the following best reflects how you interpret the term ‘travel advisory’ when you hear it in the context of travel to certain regions or countries?READ LIST. ACCEPT ONE RESPONSE ONLY.

A suggestion

Strong guidance

A recommendation to avoid travel to certain locations

Don’t Know/No Answer

25. [IF ‘YES – AWARE OF AND CHECKED’ AT Q.23, ASK] Do you typically check travel advice or travel advisory pages BEFORE or AFTER you have booked your travel?

Before

After

Don’t Know/No Answer

26. [IF ‘YES’ AT Q.23, ASK] And, where do you come across these travel advisories? That is, who authors or sponsors them? DO NOT READ. CODE ALL THAT APPLY.

Canadian/Federal Government

U.S. Government

Government of destination country

Any other government

Travel guides

Social media

The Internet (PROBE FOR SPONSOR OF SITE)

Travel agent

Tour company

Other, please specify:  ____________________________________

Don’t Know/No Answer

27. [IF ‘CANADIAN/FEDERAL GOVT’ AT Q.26 AND ‘YES’ AT Q.23, ASK] Did information you found in a government travel advisory ever cause you to change your trip preparations or alter your travel plans I some way?

Yes

No

Don’t Know/No Answer

28. How interested are you in a Government of Canada travel app that you can download and which allows to receive automatic travel updates?

Very interested

Somewhat interested

Not very interested

Not interested at all

Don’t Know/No Answer

SECTION 5: Traveller Assistance While Abroad and Consular Service Delivery Perceptions

Now I would like to ask you a few questions about assistance to Canadians when they are travelling abroad.

29. On a scale of 1 to 10, where 1 is very poor and 10 is very good, in general, how would you rate the services and support that Canadians receive from the Government of Canada when they are travelling abroad?

Very Poor

1

2

3

4

5

6

7

8

9

Excellent

10

Don’t Know/No Answer

30. How familiar are you with the range of services and support offered by Consular Services which is the group within the Government of Canada that provides assistance to Canadians when they are travelling abroad?

Very familiar

Somewhat familiar

Not very familiar

Not familiar at all

Don’t Know/No Answer

31. [IF ‘VERY, SOMEWHAT, NOT VERY FAMILIAR’ AT Q.30, ASK] Where have you heard about Canadian Consular Services? READ LIST. CHECK ALL THAT APPLY. PROBE.Anywhere else?

Government of Canada website

Government of Canada publications

Newspaper

TV

Radio

Internet (Other than Government of Canada)

From a friend, family member or colleague

From my employer

From a travel agent or tour operator

Other, please specify:  ____________________________________

Don’t Know/No Answer

32. To the best of your knowledge, in what ways does the Canadian Government assist Canadian travellers when they need help in a foreign country?DO NOT READ. CODE ALL THAT APPLY.PROBE.Anything else?

When arrested, detained by local authorities

Assistance or information about local country or Canada (i.e., how to extend VISA, what can be brought back to Canada)

Assistance in finding a missing child/child abduction

When there has been a death in the family

During a disaster, either natural (like a hurricane) or a civil disaster (rioting)

Getting or replacing a missing passport

Registering with the Government as a Canadian travelling or living abroad

Document services (i.e., notary/legal services)

Helping get out of jail

Providing safe haven within the Embassy

Interpretation or translation services

Other, please specify:  ____________________________________

Don’t Know/No Answer

33. How confident are you that you would be able to quickly access a Consular official if you found yourself needing some assistance while travelling abroad? Please use a scale of 1 to 10 where 1 means you are not confident at all and 10 means you are extremely confident.

Not confident at all

1

2

3

4

5

6

7

8

9

Extremely confident

10

Don’t Know/No Answer

34. How would you be most likely to contact a Consular official? Would it be … READ LIST. CHECK ONE RESPONSE ONLY.

By telephone

In person

By e-mail

By text message

Other:  Please specify ___________________________________

Don’t Know/No Answer

35. If you contacted a Consular official, which one of the following best describes the kind of assistance you would expect? READ. ACCEPT ONE RESPONSE ONLY.

They would answer questions and provide advice on how to handle the situation

They would refer me to local service providers who could help

They would directly intervene and manage all aspects of my problem

Don’t Know/No Answer

36. Within the last 5 years, have you contacted the Government of Canada/Consular Services or have they contacted you while you were travelling abroad?

Yes, I contacted them

Yes, they contacted me

Yes both

No, never [SKIP TO Q41]

Don’t Know/No Answer [SKIP TO Q41]

37. [IF ‘YES, CONTACTED THEM OR BOTH’ AT Q.36, ASK] How easy or difficult was it for you to reach a Consular official?

Very easy

Somewhat easy

Somewhat difficult

Very difficult

Don’t Know/No Answer

 

38. [IF ‘YES’ AT Q.36, ASK] was the nature of your interaction(s)? DO NOT READ. CODE ALL THAT APPLY. PROBE. Anything else?

Being arrested, detained by local authorities

Assistance or information about local country or Canada (i.e., how to extend VISA, what can be brought back to Canada)

Assistance in finding a missing child/child abduction

A death in the family

A health issue

 

During a disaster, either natural (like a hurricane) or a civil disaster (rioting)

Getting or replacing a missing passport

Stolen ID or credit cards

Registering with the Government as a Canadian travelling or living abroad

Document services (i.e., notary/legal services)

Seeking safe haven within the Embassy

Other, please specify:  ____________________________________

Don’t Know/No Answer

39. [IF ‘YES’ AT Q.36, ASK] Overall, how satisfied were you with the support and services they provided to you?

Very satisfied

Somewhat satisfied

Somewhat dissatisfied

Very dissatisfied

Don’t Know/No Answer

40. [IF ‘SOMEWHAT SATISFIED, SOMEWHAT/VERY DISSATISFIED’ AT Q.39] What could have been done differently or better to make this a more satisfactory experience for you?OPEN END.

40a. [IF ‘YES AT Q.36 ASK] Did you provide feedback (either positive or negative) on the support and services Government of Canada/Consular Services provided to you?

Yes

No, but I knew how to provide feedback

No, because I didn’t know how to provide feedback

Don’t Know/No Answer

SECTION 6: Respondent Profile

I’d like to finish with a few general questions about you which will help us to analyse the results. Please be assured that this information will remain fully confidential.

41. Were you born … READ LIST. ACCEPT ONE REPSONSE ONLY.

In Canada

Another country

VOLUNTEERED  Prefer not to answer

42. Are you also a citizen of a country other than Canada? CLARIFY IF NECESSARY. That is, are you a dual citizen?

Yes

No

VOLUNTEERED  Prefer not to answer

43. What is the highest level of education that you have completed? READ LIST. CODE ONE REPSONSE ONLY.

Some high school

High school graduate

Some college

Graduated college

Some university

Graduated university

Graduate school

Prefer not to answer

44 Are you currently residing in Canada or in another country?

In Canada

In another country

VOLUNTEERED  Prefer not to answer

45. [IF ‘IN CANADA’ AT Q.44, ASK] In which province or territory do you currently reside?

Alberta

British Columbia

Manitoba

New Brunswick

Newfoundland/Labrador

Northwest Territories

Nova Scotia

Nunavut

Ontario

Quebec

Prince Edward Island

Saskatchewan

Yukon

Prefer not to answer

THESE ARE ALL THE QUESTIONS I HAVE FOR YOU. ON BEHALF OF THE GOVERNMENT OF CANADA, THANK YOU FOR YOUR PARTICIPATING IN THE SURVEY.

[IF ASKED] THIS SURVEY IS BEING CONDUCTED BY GLOBAL AFFFAIRS CANADA TO EVALUATE HABITS, VIEWS AND PERCEPTIONS OF CANADIAN TRAVELLERS AND TO IDENTIFY HOW TRAVEL INFORMATION MIGHT BE IMPROVED.

46. RECORD AIRPORT

Toronto

Vancouver

Montreal

RECORD DATE/TIME/INTERVIEWER ID.

DATE: ___________________

TIME: ____________________

INTERVIEWER ID: ____________________

2. French Version

AFFAIRES MONDIALES CANADA – AIDE CONSULAIRE OFFERTE AUX CANADIENS

QUESTIONNAIRE FINAL – Le 14 mars 2018

SECTION 1 : Introduction et pré-sélection

Confirmer si le/la répondant(e) préfère parler français ou anglais.

A. Langue

Anglais

CONTINUER

Français

CONTINUER

Bonjour/bon après-midi/bonsoir. Je m’appelle [insérer le nom de l’intervieweur] de la firme The Strategic Counsel, une société canadienne de recherche sur l'opinion publique. Nous menons présentement une enquête auprès de voyageurs canadiens pour le gouvernement du Canada qui porte sur la planification des voyages et l’assistance voyage pour les Canadiens qui vont à l’étranger. J’aimerais vous poser quelques questions si vous avez un moment à me consacrer.

Ce sondage est enregistré auprès du Système national d'enregistrement des sondages.

SI LA QUESTION EST POSÉE :Répondre au sondage ne devrait pas prendre plus de 15 minutes selon les réponses que vous donnerez à certaines questions.

SI LA QUESTION EST POSÉE :Je pourrai vous donner plus de détails sur le contexte de cette étude à la fin du sondage.

SI LA QUESTION EST POSÉE : Le système d’enregistrement a été créé par l'industrie canadienne de la recherche par sondage pour permettre au public de vérifier la légitimité d’un sondage, obtenir de l’information sur le secteur étudié ou déposer une plainte. Le numéro sans frais du système d’enregistrement est le [insérer le numéro].

B. Êtes-vous citoyen(ne) canadien(ne)?

Oui

CONTINUER

Non

REMERCIER ET TERMINER

A RÉPONDU Préfère ne pas répondre

REMERCIER ET TERMINER

C. Est-ce que vous ou votre conjoint-e travaillez pour le gouvernement du Canada?

Oui

REMERCIER ET TERMINER

Non

CONTINUER

A RÉPONDU Préfère ne pas répondre

REMERCIER ET TERMINER

D. Genre (selon l’observation)

Un homme

CONTINUER

Une femme

CONTINUER

Non binaire

CONTINUER

QUOTA-SET. 50/50 SPLIT.

E. Avant de commencer, j’aimerais vous poser quelques questions pour assurer la diversité des répondants. En quelle année êtes-vous né(e)? NOTER ET CATÉGORISER.

_______________NOTER L’ÂGE

Moins de 18 ans

REMERCIER ET TERMINER

18-34 ans

CONTINUER

35-44 ans

CONTINUER

45-54 ans

CONTINUER

55-64 ans

CONTINUER

65 ans et plus

CONTINUER

A RÉPONDU Préfère ne pas répondre

CONTINUER

QUOTA-SET. AGE 18-34 = 27%. 35-54=34%. 55+ = 39%.

F. Comment décririez-vous l’objectif de ce voyage? Est-il principalement lié…? LIRE LA LISTE.ACCEPTER UNE SEULE RÉPONSE.

Aux affaires

CONTINUER

À l’agrément ou aux loisirs

CONTINUER

À la visite de votre pays d’origine

CONTINUER

À du bénévolat à l’étranger

CONTINUER

À des études à l’étranger

CONTINUER

A RÉPONDU Combinaison d’affaires et de loisirs

CONTINUER

A RÉPONDU Autre : veuillez préciser ______________

CONTINUER

A RÉPONDU Préfère ne pas répondre

REMERCIER ET TERMINER

G. Quels pays visiterez-vous pendant ce voyage? NOTER TOUS LES PAYS JUSQU’À UN MAXIMUM DE TROIS.

1. _________________________________

2. _________________________________

3. _________________________________

Préfère ne pas répondre □ REMERCIER ET TERMINER

QUOTA-SET.RECODE COUNTRIES BY REGION.

1/5 UNITED STATES. 1/5 SUN DESTIINATIONS (MEXICO/CARIBBEAN). 3/5 OTHER REMAINING DESTINATIONS – TRY TO INCLUDE EVERY CONTINENT.

SI LE OU LA RÉPONDANT-E RÉPOND AUX CRITÈRES/QUOTAS, CONTINUEZ. SINON REMERCIER ET

TERMINER

SECTION 2 : Voyages généraux au cours des 5 dernières années

1. Au cours des 5 dernières années, environ combien de voyages distincts avez-vous faits à l’extérieur du Canada à destination de chaque région suivante? LIRE LA LISTE ET NOTER LE NOMBRE DE VOYAGES.

RÉGIONS

NOTER LE NOMBRE DE VOYAGES

États-Unis

 

Mexique

 

Caraïbes

 

Europe

 

Nord de l’Asie (p. ex. : Chine, Japon)

 

Sud de l’Asie (p. ex. : Inde, Philippines, Vietnam, Indonésie)

 

Moyen-Orient (p. ex. : Égypte, Israël)

 

Australie ou Nouvelle-Zélande

 

Afrique

 

Amérique du Sud ou Amérique centrale

 

Autre, veuillez préciser :  ____________________________________

 

A RÉPONDU Ne sais pas/aucune réponse

C’était mon premier voyage à l’étranger [NP : EXCLUSIF]

2. Et l’objectif de ces voyages était-il principalement lié…? LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE.

Aux affaires

CONTINUER

À l’agrément ou aux loisirs

CONTINUER

À la visite de votre pays d’origine pour lequel vous n’avez pas une double citoyenneté

CONTINUER

Au déplacement vers votre autre pays de nationalité pour lequel vous avez une double citoyenneté

CONTINUER

À du bénévolat à l’étranger

CONTINUER

À des études à l’étranger

CONTINUER

A RÉPONDU Combinaison d’affaires et de loisirs

CONTINUER

A RÉPONDU Autre : veuillez préciser ______________

CONTINUER

A RÉPONDU Ne sais pas/aucune réponse

CONTINUER

3. Quand vous voyagez à l’étranger, quelle est la durée typique de votre séjour en termes de jours? NOTER LE NOMBRE DE JOURS – ACCEPTER UNE ESTIMATION.

________ Nombre de jours

A RÉPONDU Ne sais pas/aucune réponse

4. Les gens adoptent différentes approches à la planification d’un voyage important vers une nouvelle destination à l’étranger. Certains estiment qu’il est important de planifier en vue de chaque situation éventuelle et d’être aussi bien préparé que possible. D’autres pensent qu’il est impossible d’anticiper chaque problème éventuel et préfèrent composer avec les problèmes quand ils apparaissent. QUELLE approche se rapproche le plus de celle que vous adoptez? UNE SEULE RÉPONSE.

Il est important d’être préparé

Il est préférable de composer avec les problèmes quand ils apparaissent

A RÉPONDU Ni l’un ni l’autre/les deux/cela dépend

A RÉPONDU Ne sais pas/aucune réponse

SECTION 3 :

À présent, je vais vous poser quelques questions sur ce voyage et vous demander comment vous l’avez planifié.

5. Tout d’abord, le/la/l’/les [SELON LA RÉPONSE DONNÉE À LA QG] est-elle/sont-elles une/des destination(s) où vous…? LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE.

Avez voyagé plusieurs fois

Avez voyagé quelques fois

Avez voyagé une fois seulement

N’avez jamais voyagé

A RÉPONDU Ne sais pas/aucune réponse

6. Quelles mesures avez-vous l’habitude de prendre pour vous préparer en vue d’un voyage à l’étranger vers un pays ou une région que vous ne connaissez pas? NE PAS LIRE – CODER TOUTES LES RÉPONSES QUI CORRESPONDENT. SONDER : Y a-t-il autre chose?

Hébergement, attractions, météo (information qui ne concerne pas la sécurité)

Obtenir de l’information sur le(s) nouveau(x) pays

Consulter les avis aux voyageurs

Obtenir l’information concernant la sécurité (générale)

 

Obtenir un nouveau passeport/renouveler le passeport

Vérifier si le passeport est toujours valide (général)

Consulter les exigences requises en ce qui a trait aux visas ou à l’entrée

Consulter les mesures à prendre en matière de santé (vaccins)

Souscrire une assurance maladie/voyage

Prendre des dispositions pour vous procurer de la monnaie locale ou
accéder à des guichets automatiques

Vous inscrire auprès du bureau du gouvernement du Canada à l’étranger

Obtenir une carte SIM, un forfait de données ou des services d’itinérance

Autre, veuillez préciser :  ____________________________________

Rien

Ne sais pas/aucune réponse

7. Combien de temps prévoyez-vous passer à l’extérieur du Canada pendant ce voyage?

Moins d'une semaine

1-2 semaine(s)

3-4 semaines

Jusqu’à 3 mois

Plus de 3 mois

A RÉPONDU Ne sais pas/aucune réponse

8. Voyagez-vous…? LIRE LA LISTE. ACCEPTER DES RÉPONSES MULTIPLES.

Seul(e)

Avec des amis

Avec des membres de votre famille

Avec des collègues

Avec un groupe (p. ex. : dans le cadre d’un forfait ou d’un de groupe)

Avec des personnes à charge mineures

A RÉPONDU Autre : veuillez préciser _______________________

A RÉPONDU Ne sais pas/aucune réponse

9. Pendant ce voyage, voyagez-vous avec…? LIRE LA LISTE. ACCEPTER DES RÉPONSES MULTIPLES.

Un téléphone intelligent

Une tablette

Un ordinateur portatif

Aucune de ces réponses

[SI LA RÉPONSE « AUCUNE DE CES RÉPONSES » A ÉTÉ DONNÉE À LA Q.9, PASSER À LA Q.11]

10. Avez-vous accès à l’un des éléments suivants ou prévoyez-vous faire l’un des éléments suivants pendant ce voyage à l’étranger? LIRE LA LISTE. COCHEZ TOUTES LES RÉPONSES QUI CORRESPONDENT.

Itinérance internationale

Acheter une carte SIM et des crédits pour pouvoir utiliser votre téléphone à votre destination

Désactiver les services de données de votre téléphone et utiliser le réseau Wi-Fi disponible dans les café-restaurants, les restaurants et les hôtels à l’étranger

Utiliser Google Voice ou Skype au lieu de faire des appels

Télécharger des applications liées aux voyages

Aucune de ces réponses

11. Je vais vous lire une liste d’activités et, pour chacune d’elles, dites-moi s’il s’agit de quelque chose que vous prévoyez faire pendant ce voyage. LIRE LA LISTE. RANDOMISER LES ÉLÉMENTS COCHER TOUTES LES RÉPONSES QUI CORRESPONDENT.

Rendre visite à des amis ou de la famille

Visiter des sites culturels ou historiques d’intérêt

Assister à des événements sportifs

Participer à des activités d’aventure, comme la randonnée pédestre, le cyclisme, le parachutisme ou la plongée sous-marine

Assister à une conférence

Étudier ou entreprendre des activités éducatives

Visiter des endroits

Magasiner

Profiter des plages ou de la piscine

Assister à des réunions d’affaires

Autre : veuillez préciser _________________________

12. Combien de temps avant la date de départ avez-vous fait les réservations de votre voyage? LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE.

Moins d'une semaine

1-2 semaine(s)

3-4 semaines

Jusqu’à 3 mois

Plus de 3 mois

A RÉPONDU Cela dépend vraiment du type de voyage

A RÉPONDU Ne sais pas/aucune réponse

13. DELETED

14. Quand vous vous êtes préparé(e) en vue de ce voyage, dites-moi si vous avez fait chaque élément suivant.  LIRE DANS UN ORDRE ALÉATOIRE. COCHER TOUTES LES RÉPONSES QUI CORRESPONDENT.

Lire les conseils en matière de voyage qui portent sur votre pays de destination

Obtenir une protection d’assurance maladie/voyage ou vous assurer d’en avoir une

Vérifier si votre passeport est valide pendant la période de voyage

Consulter les exigences requises en ce qui a trait aux visas ou à l’entrée pour les pays à visiter

Vérifier le besoin d’obtenir des vaccins

Vous inscrire auprès du gouvernement du Canada pour l’informer de l’endroit où vous prévoyez aller

Obtenir de l’information relative à la monnaie locale et aux options pour vous procurer de l’argent comptant

Préparer les documents requis pour les voyages avec des enfants (p. ex. : lettre de consentement qui autorise les voyages à l’étranger)

Laisser une copie de votre itinéraire de voyage à quelqu’un chez vous

Consultez des amis et des parents

15. [SI LA RÉPONSE « ASSURANCE MALADIE/VOYAGE » A ÉTÉ COCHÉE À LA Q.14, DEMANDER] Dans quelle mesure connaissez-vous les clauses et les exclusions de votre assurance maladie ou voyage? Diriez-vous que vous…? LIRE LA LISTE.UNE SEULE RÉPONSE.

Les connaissez très bien

Les connaissez assez bien

Ne les connaissez pas très bien

Ne les connaissez pas du tout

A RÉPONDU Ne sais pas/aucune réponse

16. De quelle façon avez-vous acheté votre voyage, y compris le vol et l’hébergement?LIRE LA LISTE. ACCEPTER TOUTES LES RÉPONSES QUI CORRESPONDENT.

Directement par l’entremise de la compagnie aérienne

Par l’entremise d’un service de réservation de voyages en ligne

Par l’entremise d’un agent de voyages

Un membre de ma famille ou un ami a acheté le voyage

Votre employeur a acheté le voyage

Autre : veuillez préciser _______________________________

A RÉPONDU Ne sais pas/aucune réponse

17. [SI LA RÉPONSE « SERVICES DE VOYAGES EN LIGNE » A ÉTÉ COCHÉE À LA Q.16, DEMANDER] Quels services de réservation de voyages en ligne avez-vous utilisés? NOMMER JUSQU’À TROIS SERVICES.

4. _______________________

5. _______________________

6. _______________________

Ne m’en souviens pas

SECTION 4 : Sources d’information sur les voyages

Les quelques questions suivantes portent sur l’endroit où vous avez l’habitude de vous procurer de l’information sur les voyages, particulièrement en ce qui a trait à la sécurité, et où aller si vous avez besoin d’aide alors que vous êtes à l’étranger.

18. Que feriez-vous ou à qui vous adresseriez-vous pour obtenir de l’aide si vous aviez des ennuis dans un pays étranger? NE PAS LIRE. CODER TOUTES LES RÉPONSES QUI CORRESPONDENT.SONDER. Y a-t-il autre chose?

Gouvernement du Canada - général (SONDER POUR OBTENIR DES RÉPONSES PRÉCISES)

Ambassade du Canada ou consulat canadien

Police locale

Hôtel local

Amis/parents locaux

Appeler chez vous

Représentants d’ambassade d’une autre mission ou pour un autre pays

Agent/organisateur de voyages

Gérer la situation seul(e)

Autre, veuillez préciser :  ____________________________________

Ne sais pas/aucune réponse

19 Quelles sources utilisez-vous le plus pour obtenir de l’information sur les questions de sécurité quand vous voyagez à l’étranger, particulièrement lorsque vous voyagez à un endroit que vous connaissez moins?NE PAS LIRE.CODER TOUTES LES RÉPONSES QUI CORRESPONDENT.Y a-t-il autre chose?

Internet    

Livres sur les voyages (p. ex. : Fodors, Lonely Planet, Eyewitness)

Médias sociaux (p. ex. : Facebook, YouTube, Twitter, Instagram, Snapchat)

Télévision

Radio

Amis ou parents qui y sont déjà allés

Amis ou parents qui y vivent

Agent de voyages

Compagnie d’excursions

Publication imprimée du gouvernement du Canada

Sites Web du gouvernement du Canada

Gouvernement des pays de destination

Ressources locales à la destination (p. ex. : concierge de l’hôtel, bureaux d’information touristique)

Autre, veuillez préciser :  ____________________________________

Rien

Ne sais pas/aucune réponse

20. [SI LA RÉPONSE « INTERNET » A ÉTÉ DONNÉE À LA Q.119, DEMANDER] Vous avez dit que vous utilisez l’Internet. À quels sites particuliers faites-vous référence? ACCEPTER JUSQU’À 3 RÉPONSES

1. _______________________

2. _______________________

3. _______________________

Ne m’en souviens pas                             

21. [SI LA RÉPONSE « SITE WEB DU GOUVERNEMENT DU CANADA » A ÉTÉ DONNÉE À LA Q.119, DEMANDER]  Vous avez dit que vous utilisez des sites Web du gouvernement du Canada. À quels sites particuliers faites-vous référence?  ACCEPTER JUSQU’À 3 RÉPONSES

1. _______________________

2. _______________________

3. _______________________

Ne m’en souviens pas

22.[SI LA RÉPONSE « MÉDIAS SOCIAUX » A ÉTÉ DONNÉE À LA Q.119, DEMANDER] Vous avez dit que vous utilisez les médias sociaux. À quels médias sociaux faites-vous référence?ACCEPTER JUSQU’À 3 RÉPONSES

1. _______________________

2. _______________________

3. _______________________

Ne m’en souviens pas

23. Êtes-vous au courant des pages de conseils en matière de voyage ou d’avis aux voyageurs en ligne qui fournissent des renseignements à jour sur la sécurité, les lois et la culture liés aux voyages dans des pays particuliers, ou avez-vous déjà consulté ces pages?

Oui – je suis au courant et je les ai consultées

Oui – je suis au courant, mais je ne les ai pas consultées

Non

Ne sais pas/aucune réponse

 

24 Quel élément suivant reflète le mieux votre interprétation de l’expression « avis aux voyageurs » quand vous l’entendez dans le contexte des voyages dans certains pays ou régions?LIRE LA LISTE.ACCEPTER UNE SEULE RÉPONSE.

Une suggestion

Des directives claires

Une recommandation pour éviter de voyager à certains endroits

Ne sais pas/aucune réponse

25. [SI LA RÉPONSE « OUI – JE SUIS AU COURANT ET JE LES AI CONSULTÉES » A ÉTÉ DONNÉE À LA Q.223, DEMANDER]Avez-vous l’habitude de consulter les pages de conseils en matière de voyage ou d’avis aux voyageurs AVANT ou APRÈS que vous avez fait les réservations de votre voyage?

Avant

Après

Ne sais pas/aucune réponse

 

 

26. [SI LA RÉPONSE OUI A ÉTÉ DONNÉE À LA Q.223, DEMANDER] Et où trouvez-vous ces avis aux voyageurs, c’est-à-dire, qui les écrit ou les commandite?NE PAS LIRE. CODER TOUTES LES RÉPONSES QUI CORRESPONDENT.

Gouvernement du Canada ou gouvernement fédéral

Gouvernement des États-Unis

Gouvernement du pays de destination

Autre gouvernement

Guides de voyage

Médias sociaux

Internet (SONDER POUR CONNAÎTRE LE COMMANDITAIRE DU SITE)

Agent de voyages

Compagnie d’excursions

Autre, veuillez préciser :  ____________________________________

Ne sais pas/aucune réponse

27. [SI LA RÉPONSE GOUVERNEMENT DU CANADA OU GOUVERNEMENT FÉDÉRAL A ÉTÉ DONNÉE À LA Q.226 ET OUI À LA Q.223, DEMANDER] Les renseignements que vous avez trouvés dans les avis aux voyageurs vous ont-ils déjà incité(e) à apporter des changements à vos préparatifs de voyage ou modifier vos plans de voyage d’une manière ou d’une autre?

Oui

Non

Ne sais pas/aucune réponse

 

28. Dans quelle mesure une application de voyage du gouvernement du Canada que vous pouvez télécharger et qui vous permet de recevoir des mises à jour automatiques sur les voyages vous semble-t-elle intéressante?

Très intéressante

Quelque peu intéressante

Pas très intéressante

Pas du tout intéressante

Ne sais pas/aucune réponse

SECTION 5 : Aide aux voyageurs à l’étranger et perceptions relatives à la prestation des services consulaires

J’aimerais maintenant vous poser quelques questions sur l’aide apportée aux Canadiens quand ils voyagent à l’étranger.

29. Sur une échelle de 1 à 10, où 1 signifie « très mauvais » et 10 signifie « excellents », indiquez en général comment vous évalueriez les services et le soutien que les Canadiens reçoivent du gouvernement du Canada quand ils voyagent à l’étranger.

Très mauvais

1

2

3

4

5

6

7

8

9

Excellents

10

Ne sais pas/aucune réponse

30. Dans quelle mesure connaissez-vous la gamme de services et de soutiens offerts par les services consulaires, le groupe au sein du gouvernement du Canada qui fournit de l’aide aux Canadiens quand ils voyagent à l’étranger?

Très bien

Un peu

Pas très bien

Pas du tout

Ne sais pas/aucune réponse

31. [SI LA RÉPONSE TRÈS BIEN UN PEU OU PAS TRÈS BIEN A ÉTÉ DONNÉE À LA Q.30, DEMANDER] Où avez-vous entendu parler des services consulaires du Canada? LIRE LA LISTE. COCHER TOUTES LES RÉPONSES QUI CORRESPONDENT. SONDER. Y a-t-il d’autres endroits?

Site Web du gouvernement du Canada

Publications du gouvernement du Canada

Journaux

Télévision

Radio

Internet (pas un site du gouvernement du Canada)

D’un ami, membre de la famille ou collègue

De mon employeur

D’un agent ou organisateur de voyages

Autre, veuillez préciser :  ____________________________________

Ne sais pas/aucune réponse

32. Au meilleur de votre connaissance, de quelles façons le gouvernement du Canada apporte-t-il son soutien aux voyageurs canadiens quand ils ont besoin d’aide dans un pays étranger? NE PAS LIRE. CODER TOUTES LES RÉPONSES QUI CORRESPONDENT.SONDER.Y a-t-il autre chose?

Quand ils se font arrêter et sont détenus par des autorités locales

Aide ou information sur le pays visité ou le Canada (p. ex. : comment prolonger un VISA, ce qui peut être apporté au Canada)

Aide à trouver un enfant disparu ou aide relative à un enlèvement d’enfant

En cas de décès d’un membre de la famille

Lors d’une catastrophe naturelle (ouragan) ou une catastrophe civile (émeutes)

Obtenir ou remplacer un passeport disparu

Enregistrement auprès du gouvernement en tant que Canadien(ne) qui voyage ou habite à l’étranger

Services relatifs aux documents (p. ex. : services notariaux/légaux)

Aider à sortir de prison

Fournir un refuge sûr à l’ambassade

Services d’interprétation ou de traduction

Autre, veuillez préciser :  ____________________________________

Ne sais pas/aucune réponse

33. Dans quelle mesure êtes-vous confiant(e) que vous pourriez communiquer rapidement avec un agent consulaire si vous aviez besoin d’aide alors que vous voyagez à l’étranger? Utilisez une échelle de 1 à 10, où 1 signifie pas du tout confiant(e) et 10 signifie extrêmement confiant(e)

Pas du tout confiant(e)

1

2

3

4

5

6

7

8

9

Extrêmement confiant(e)

10

Ne sais pas/aucune réponse

34. De quelle façon seriez-vous le plus susceptible de communiquer avec un agent consulaire? Le feriez-vous…? LIRE LA LISTE. COCHER UNE SEULE RÉPONSE.

Par téléphone

En personne

Par courriel

Par message texte

Autre : veuillez préciser ___________________________________

Ne sais pas/aucune réponse

35. Si vous communiquiez avec un agent consulaire, quel énoncé suivant décrit le mieux le type d’aide que vous vous attendriez à recevoir? LIRE. ACCEPTER UNE SEULE RÉPONSE.

Il répondrait à mes questions et me donnerait des conseils sur la façon de gérer la situation

Il me transférerait aux fournisseurs de services locaux qui pourraient m’aider

Il interviendrait directement et gérerait tous les aspects de mon problème

Ne sais pas/aucune réponse

 

36. Au cours des 5 dernières années, avez-vous communiqué avec le gouvernement du Canada ou les services consulaires, ou ont-ils communiqué avec vous alors que vous voyagiez à l’étranger?

Oui, j’ai communiqué avec lui/eux

Oui, il(s) a/ont communiqué avec moi

Oui, les deux

Non, jamais [PASSER À LA Q441]

Ne sais pas/aucune réponse [PASSER À LA Q441]

37. [SI LA RÉPONSE OUI, J’AI COMMUNIQUÉ AVEC LUI/EUX OU OUI, LES DEUX A ÉTÉ DONNÉE À LA Q.336, DEMANDER] Dans quelle mesure a-t-il été facile ou difficile pour vous de rejoindre un agent consulaire?

Très facile

Assez facile

Assez difficile

Très difficile

Ne sais pas/aucune réponse

38. [SI LA RÉPONSE OUI A ÉTÉ DONNÉE À LA Q.336, DEMANDER]Quelle a été la nature de votre/vos interaction(s)? NE PAS LIRE. CODER TOUTES LES RÉPONSES QUI CORRESPONDENT. SONDER.Y a-t-il autre chose?

Se faire arrêter et être détenu(e) par des autorités locales

Aide ou information sur le pays visité ou le Canada (p. ex. : comment prolonger un VISA, ce qui peut être apporté au Canada)

Aide à trouver un enfant disparu ou aide relative à un enlèvement d’enfant

Le décès d’un membre de la famille

Un problème de santé

 

Lors d’une catastrophe naturelle (ouragan) ou catastrophe civile (émeutes)

Obtenir ou remplacer un passeport disparu

Cartes d’identité ou de crédit volées

Enregistrement auprès du gouvernement en tant que Canadien(ne) qui voyage ou habite à l’étranger

Services relatifs aux documents (p. ex. : services notariaux/légaux)

Chercher un refuge sûr à l’ambassade

Autre, veuillez préciser :  ____________________________________

Ne sais pas/aucune réponse

39. [SI LA RÉPONSE « OUI » A ÉTÉ DONNÉE À LA Q.3336, DEMANDER] En général, dans quelle mesure avez-vous été satisfait(e) du soutien et des services qu’il vous a fournis?

Très satisfait(e)

Assez satisfait(e)

Assez insatisfait(e)

Très insatisfait(e)

Ne sais pas/aucune réponse

40. [SI LA RÉPONSE ASSEZ SATISFAIT(E) ASSEZ INSATISFAIT(E) OU TRÈS INSATISFAIT(E) A ÉTÉ DONNÉE À LA Q.339, DEMANDER] Qu’est-ce qui aurait pu être fait différemment ou être mieux fait pour rendre votre expérience plus satisfaisante? RÉPONSE OUVERTE.

40a.[SI LA RÉPONSE A ÉTÉ DONNÉE À LA Q.336, DEMANDER]Avez-vous fourni une rétroaction (positive ou négative) sur le soutien et les services fournis par le gouvernement du Canada ou les services consulaires?

Oui

Non, mais je savais comment fournir une rétroaction

Non, parce que je ne savais pas comment fournir une rétroaction

Ne sais pas/aucune réponse

SECTION 6 : Profil du/de la répondant(e)

J’aimerais terminer ce sondage en vous posant quelques questions d’ordre général qui nous aideront à analyser les résultats. Je tiens à vous assurer que l’information fournie demeurera entièrement confidentielle.

41 Êtes-vous né(e)…? LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE.

Au Canada

Dans un autre pays

A RÉPONDU Préfère ne pas répondre

42. Êtes-vous aussi citoyen(ne) d’un pays autre que le Canada? CLARIFIER AU BESOIN. En d’autres mots, avez-vous une double citoyenneté?

Oui

Non

A RÉPONDU Préfère ne pas répondre

43. Quel est le plus haut niveau de scolarité que vous avez atteint? LIRE LA LISTE. CODER UNE SEULE RÉPONSE.

Études secondaires partielles

Diplôme d'études secondaires

Études collégiales partielles

Diplôme d’études collégiales

Études universitaires partielles

Diplôme d'études universitaires

Études supérieures

Préfère ne pas répondre

 

44. Habitez-vous présentement au Canada ou dans un autre pays?

Au Canada

Dans un autre pays

A RÉPONDU Préfère ne pas répondre

 

45. [SI LA RÉPONSE « AU CANADA » A ÉTÉ DONNÉE À LA Q.44, DEMANDER] Dans quelle province ou quel territoire habitez-vous présentement?

Alberta

Colombie-Britannique

Manitoba

Nouveau-Brunswick

Terre-Neuve-et-Labrador

Territoires du Nord-Ouest

Nouvelle-Écosse

Nunavut

Ontario

Québec

Île-du-Prince-Édouard

Saskatchewan

Yukon

Préfère ne pas répondre

VOILÀ TOUTES LES QUESTIONS QUE J’AI À VOUS POSER. AU NOM DU GOUVERNEMENT DU CANADA, NOUS VOUS REMERCIONS D’AVOIR RÉPONDU À CE SONDAGE.

[SI LA QUESTION EST POSÉE] CE SONDAGE EST RÉALISÉ PAR AFFAIRES MONDIALES CANADA AFIN D’ÉVALUER LES HABITUDES, LES POINTS DE VUE ET LES PERCEPTIONS DES VOYAGEURS CANADIENS ET DE DÉTERMINER COMMENT AMÉLIORER L’INFORMATION FOURNIE SUR LES VOYAGES.

46.NOTER L’AÉROPORT

Toronto

Vancouver

Montréal

NOTER LA DATE/L’HEURE/L’IDENTIFICATION DE L’INTERVIEWEUR

DATE : ___________________

HEURE : ____________________

IDENTIFICATION DE L’INTERVIEWEUR : ____________________

B. Recruitment Screeners

1. Travelling Public – English

Recruitment Screener – Global Affairs Canada

Consular Services – Policy and Program Focus Groups

Travelling Public

FINAL – February 15, 2018

Good morning/afternoon. My name is ______________ and I am calling from The Strategic Counsel a national public opinion research firm. We would like to invite you to participate in a series of discussion groups with Canadians that are being conducted on behalf of the Government of Canada. The discussion will focus on your views on issues surrounding international travel.

Your participation is completely voluntary and all your answers are confidential. They will be used for research purposes only. We are simply interested in hearing your opinions – no attempt will be made to sell you anything.

The format is a focus group discussion which will be led by a research professional. Each discussion would last about two hours and you would receive $90 compensation for your participation. Any personal information that you share with us will remain confidential. Any reports that are produced from the series of focus groups we are conducting will not contain comments that are attributed to specific individuals. And, upon completion of the project, all reports will be made publicly available through the Library and Archives of Canada and the Library of Parliament.

But before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix/variety of people across the series of focus groups that we are conducting. May I ask you a few questions?
Yes - CONTINUE

No – THANK AND TERMINATE

  1. First, are you or is any member of your household or your immediate family employed in: Market Research, Advertising, Marketing, Public Relations, any Media (print, radio, television), or with the Government of Canada?
    IF YES, THANK AND TERMINATE CALL
    IF NO, CONTINUE
    IF REFUSED, THANK AND TERMINATE CALL

  2. Are you a Canadian citizen?
    YES – CONTINUE
    NO – THANK AND TERMINATE

  3. Are you a dual citizen? That is, do you also have citizenship in another country? MAXIMUM OF 3 PARTICIPANTS PER GROUP WITH DUAL CITIZENSHIP.
    YES – RECORD WHICH OTHER COUNTRY. CONTINUE
    NO – CONTINUE

  4. Have you travelled outside Canada in the past 2 years?
    YES – SKIP TO Q.6
    NO – ASK Q.5

  5. Are you planning to travel outside Canada over the course of the coming year?
    YES – CONTINUE
    NO – THANK AND TERMINATE

  6. Which of the following best describes your use of the Internet when planning your travel?
    I use/would use the Internet exclusively when planning my travel – CONTINUE
    I use/would use the Internet along with other resources when planning my travel – CONTINUE
    I would not rely much on the Internet – THANK AND TERMINATE

  7. Are you familiar with the concept of a focus group?
    IF YES, CONTINUE
    IF NO, EXPLAIN FOLLOWING “a focus group consists of eight to ten participants and one moderator.
    During a two-hour session, participants are asked to discuss a wide range of issues related to the topic
    being examined.”

  8. How comfortable are you in expressing your views in public, reading written materials or looking at images projected onto a screen?
    Very Comfortable
    Somewhat Comfortable
    Somewhat Uncomfortable (THANK & TERMINATE)
    Very Uncomfortable (THANK & TERMINATE)

  9. Have you previously participated in a focus group or an in-depth interview for which you received a sum of money?
    YES NO – GO TO Q.10 AND CONTINUE
    IF YES – How long ago was that? ______

    (TERMINATE IF LESS THAN 12 MTHS)
    How many have you been involved with? ________
    (TERMINATE IF MORE THAN 3 FOCUS GROUPS)
    Were any of these groups being conducted on behalf of the Government of Canada?
    (IF YES, THANK AND TERMINATE)

  10. We’d like to know a little more about your international travel habits. How many times have you travelled outside Canada over the past 5 years? TO THE EXTENT POSSIBLE, ENSURE A MIX OF FREQUENT AND LESS FREQUENT TRAVELLERS
    Once
    2-3 times
    4-5 times
    More than 5 times

  11. When you travel, is the purpose of your travel mostly for … ENSURE A MIX OF DIFFERENT TYPES OF TRAVELLERS, WITH SLIGHT SKEW TO THOSE TRAVELLING FOR PLEASURE.
    Business
    Volunteering
    Pleasure - Vacation
    Pleasure - Visiting friends or family
    Combination of the above (RECORD)
    Other Purpose (RECORD)

  12. Which continents, regions or countries have you travelled to (or do you intend to travel to)? ENSURE THAT NO MORE THAN 2 PARTICIPANTS PER GROUP HAVE TRAVELLED TO/INTEND TO TRAVEL TO THE U.S./SUN DESTINATIONS (I.E., CARIBBEAN). ENSURE THAT NO MORE THAN 1 PARTICIPANT HAS TRAVELLED TO/INTENDS TO TRAVEL TO EUROPE. REMAINING PARTICIPANTS SHOULD BE A GOOD CROSS-SECTION WITH FOCUS ON ASIA, AFRICA AND MIDDLE EAST.

    1. U.S.

    2. Europe

    3. Asia

    4. Central America

    5. Caribbean

    6. South America

    7. Middle East

    8. Africa

    9. Oceania

  13. Approximately how much do you spend in a year on travel outside of Canada, including plane tickets, accommodation and activities? ENSURE GOOD MIX ACROSS EXPENDITURE BUCKETS.
    Under $1000
    $1000-just under $3000
    $3000-just under $5000
    $5000-just under $10000
    $10,000-just under $15,000
    $15,000-just under $20,000
    $20,000 or more

  14. Which of the following age categories do you fall into? (IN EACH CENTRE, ENSURE THAT ONE GROUP IS COMPOSED OF PEOPLE BETWEEN THE AGES OF 18-34, AND THE OTHER GROUP SHOULD BE COMPOSED OF PEOPLE 35+. WITHIN THESE TWO GROUPS, ENSURE PROPER MIX OF AGES, AS NOTED BELOW.)
    Under 18 – THANK AND TERMINATE
    ELIGIBLE FOR FIRST GROUP IN EACH LOCATION. ENSURE 4 PARTICIPANTS AGED 18-24 AND 4
    PARTICIPANTS AGED 25-34.
    18-24
    25-34
    ELIGIBLE FOR SECOND GROUP IN EACH LOCATION. ENSURE APPROX. 1/3 OF EACH GROUP FROM EACH OF THE 3 AGE CATEGORIES.
    35-44
    45-54
    55+

  15. What is the highest level of education that you have completed? (ENSURE MIX OF EDUCATIONAL LEVELS, TO THE EXTENT POSSIBLE, IN EACH GROUP)
    Have not completed high school
    Completed high school
    Some college/university
    Completed college/university
    Prefer not to answer

  16. And, which of the following income categories would your annual household income for 2017 fall into? (ENSURE MIX OF INCOME LEVELS, TO THE EXTENT POSSIBLE, IN EACH GROUP)
    Under $25,000
    $25,000-$39,999
    $40,000-$64,999
    $65,000-$99,999
    $100,000 or more
    Prefer not to answer

  17. Record gender (NOT ASKED – ENSURE 50/50 SPLIT IN EACH GROUP)
    Male
    Female
    Non-binary

I would like to invite you to participate in a focus group (give city particulars, dates and times):

SCHEDULE OF GROUPS

Date

City

Facility

Profile

Time

 

Tuesday

Feb 27/18

 

 

Halifax

MQO

1883 Upper Water Street,4th floor

Halifax, NS B3J 1S9

902 465 3034

18-34 year olds

35+ year olds

 

5:30 pm

7:30 pm

 

Thursday

March 1/18

 

 

Toronto

Consumer Vision

3rd floor, 2 Bloor Street, W

Toronto, ON M5W 3E2

416 967 1596

18-34 year olds

35+ year olds

5:30 pm

7:30 pm

 

Wednesday

March 7/18

 

 

Calgary

Qualitative Coordination
Suite 120, 707 10th Avenue SW

Calgary, AB T2R 0B3

403 229 3500 tel

18-34 year olds

35+ year olds

5:30 pm

7:30 pm

Thursday

March 8/18

 

Montreal

(in French)

Consumer Vision/Leger Marketing

507 Place D'Armes, Suite 700
Montreal, QC H2Y 2W8
514 982 2464 tel

18-34 year olds

35+ year olds

5:30 pm

7:30 pm

 

Thursday

March 8/18

 

 

Vancouver

Vancouver Focus

5th Floor 1080 Howe St. #503

Vancouver, BC V6Z 2T1

604 682 4292

18-34 year olds

35+ year olds

5:30 pm

7:30 pm

This is a firm commitment. If you envision anything preventing you from attending (either home- or work-related), please let me know now and we will keep your name for a future study. As we may be reviewing some written documents during the focus group, please make sure to bring along your reading glasses if you require them. Please arrive 10 to 15 minutes in advance of the group so that we are able to start and finish on time.

2. Travelling Public – French

Questionnaire de recrutement – Affaires mondiales Canada

Affaires consulaires – Groupes de discussion sur les politiques et les programmes

Voyageurs

VERSION FINALE – 15 février 2018

Bonjour. Mon nom est______________ et je vous appelle du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique. Nous aimerions vous inviter à participer à une série de groupes de discussion réunissant des Canadiens, organisés pour le compte du gouvernement du Canada. La discussion vise à recueillir votre opinion sur des questions touchant aux voyages internationaux.

Votre participation est entièrement volontaire. Vos réponses seront traitées de façon confidentielle et serviront uniquement dans le cadre de cette étude. Nous souhaitons simplement connaître vos opinions –Nous n’essaierons pas de vous vendre quoi que ce soit.

Chaque groupe de discussion sera animé par un professionnel de la recherche. La discussion durera environ deux heures et vous toucherez un montant de 90 $ pour votre participation. Tout renseignement personnel que vous communiquerez sera confidentiel. Nos rapports sur cette série de groupes de discussion ne contiendront aucun commentaire attribué à des participants individuels. À la fin du projet, les rapports seront rendus publics par l’intermédiaire de Bibliothèque et Archives Canada et de la Bibliothèque du Parlement.

Mais avant de vous inviter à participer, je dois vous poser quelques questions qui nous permettront de former des groupes suffisamment diversifiés. Puis-je vous poser quelques questions?

Oui – CONTINUER
Non – REMERCIER ET METTRE FIN À L’APPEL

  1. Tout d’abord, est-ce que vous, un membre de votre ménage ou un membre de votre famille immédiate travaillez dans le domaine des études de marché, de la publicité, du marketing, des relations publiques, des médias (presse, radio, télévision) ou pour le gouvernement du Canada?
    SI OUI, REMERCIER ET CONCLURE
    SI NON, CONTINUER
    EN CAS DE REFUS, REMERCIER ET CONCLURE

  2. Avez-vous la citoyenneté canadienne?
    OUI – CONTINUER
    NON – REMERCIER ET CONCLURE

  3. Avez-vous la double nationalité ? Autrement dit, avez-vous également la citoyenneté d’un autre pays?
    DANS CHAQUE GROUPE, MAXIMUM DE 3 PARTICIPANTS AYANT LA DOUBLE NATIONALITÉ.
    OUI – NOTER L’AUTRE PAYS. CONTINUER
    NON – CONTINUER

  4. Avez-vous voyagé à l’extérieur du Canada au cours des deux dernières années?
    OUI – PASSER À LA Q.6
    NON – POSER LA Q.5

  5. Prévoyez-vous voyager à l’extérieur du Canada au cours de la prochaine année?
    OUI – CONTINUER
    NON – REMERCIER ET CONCLURE

  6. Lequel des énoncés suivants décrit le mieux votre utilisation d’Internet lorsque vous planifiez un voyage?
    J’utilise ou j’utiliserais exclusivement Internet pour planifier un voyage – CONTINUER
    J’utilise ou j’utiliserais Internet conjointement avec d’autres ressources pour planifier un voyage –
    CONTINUER
    Je ne me servirais pas beaucoup d’Internet – REMERCIER ET CONCLURE

  7. Est-ce que vous connaissez le concept du « groupe de discussion »?
    SI OUI, CONTINUER
    SI NON, EXPLIQUER « Un groupe de discussion se compose de huit à dix participants et d’un
    modérateur. Au cours d’une période de deux heures, les participants sont invités à discuter d’un
    éventail de questions reliées au sujet abordé. »

  8. Dans quelle mesure êtes-vous à l’aise pour exprimer votre opinion en public, lire des documents, ou regarder des images projetées sur un écran?
    Très à l’aise
    Assez à l’aise
    Assez mal à l’aise (REMERCIER ET CONCLURE)
    Très mal à l’aise (REMERCIER ET CONCLURE)

  9. Avez-vous déjà participé à un groupe de discussion ou à une entrevue approfondie en contrepartie d’une somme d’argent?
    OUI NON – PASSER À LA Q.10 ET CONTINUER
    SI OUI – Il y a combien de temps? ______
    (CONCLURE SI C’ÉTAIT IL Y A MOINS DE 12 MOIS)
    À combien de groupes avez-vous participé? ________
    (CONCLURE SI PLUS DE 3 GROUPES DE DISCUSSION)
    Est-ce que certains de ces groupes étaient organisés pour le gouvernement du Canada?
    (SI OUI, REMERCIER ET CONCLURE)

  10. Nous aimerions en savoir un peu plus sur vos habitudes de voyage à l’étranger. Combien de fois avez-vous voyagé à l’extérieur du Canada au cours des cinq dernières années? AUTANT QUE POSSIBLE, ASSURER UN BON ÉQUILIBRE ENTRE VOYAGEURS FRÉQUENTS ET VOYAGEURS OCCASIONNELS.
    Une fois
    2 ou 3 fois
    4 ou 5 fois
    Plus de 5 fois

  11. 11. Lorsque vous voyagez, le faites-vous surtout … AUTANT QUE POSSIBLE, ASSURER UN BON ÉQUILIBRE ENTRE LES DIFFÉRENTS TYPES DE VOYAGEURS, EN FAVORISANT LÉGÈREMENT CEUX QUI VOYAGENT POUR
    LE PLAISIR.
    Pour affaires
    Pour faire du bénévolat
    Pour le plaisir – soit pour prendre des vacances
    Pour le plaisir – soit pour rendre visite à des amis ou de la famille
    Une combinaison de ce qui précède (NOTER)
    Dans un autre but (NOTER)

  12. 12. Dans quels continents, régions ou pays êtes-vous allé (ou comptez-vous aller)? VEILLER À CE QUE PAS PLUS DE 2 PARTICIPANTS PAR GROUPE NE SOIENT ALLÉS, OU COMPTENT ALLER, AUX ÉTATS-UNIS OU VERS DES DESTINATIONS ENSOLEILLÉES (p. ex. LES CARAÏBES). VEILLER À CE QUE PAS PLUS D’UN PARTICIPANT NE SOIT ALLÉ, OU COMPTE ALLER, EN EUROPE. LE RESTE DU GROUPE DOIT OFFRIR UNE BONNE REPRÉSENTATION DES AUTRES DESTINATIONS, EN PARTICULIER L’ASIE, L’AFRIQUE ET LE MOYEN-ORIENT.

    1. États-Unis

    2. Europe

    3. Asie

    4. Amérique centrale

    5. Caraïbes

    6. Amérique du Sud

    7. Moyen-Orient

    8. Afrique

    9. Océanie

  13. Quel montant environ consacrez-vous à vos voyages à l’extérieur du Canada au cours d’une année, en
    comptant les billets d’avion, l’hébergement et les activités? ASSURER UN BON ÉQUILIBRE ENTRE LES
    DIFFÉRENTS BUDGETS DE VOYAGE.
    Moins de 1000 $
    1000 $ à moins de 3000 $
    3000 $ à moins de 5000 $
    5000 $ à moins de 10 000 $
    10 000 $ à moins de 15 000 $
    15 000 $ à moins de 20 000 $
    20 000 $ ou plus

  14. À quelle tranche d’âge appartenez-vous? (POUR CHAQUE VILLE, VEILLER À CE QU’UN GROUPE SOIT COMPOSÉ DE PERSONNES DE 18 À 34 ANS, ET L’AUTRE, DE PERSONNES ÂGÉES DE 35 ANS OU PLUS. DANS CHACUN DE CES DEUX GROUPES, ASSURER UNE BONNE REPRÉSENTATION DES ÂGES, CONFORMÉMENT AUX INDICATIONS CI-DESSOUS.)
    Moins de 18 ans – REMERCIER ET CONCLURE
    TRANCHES D’ÂGE ADMISSIBLES AU PREMIER GROUPE, DANS CHAQUE VILLE. RECRUTER 4 PARTICIPANTS ÂGÉS DE 18 À 24 ANS ET 4 PARTICIPANTS ÂGÉS DE 25 À 34 ANS.
    18 à 24 ans
    25 à 34 ans
    TRANCHES D’ÂGE ADMISSIBLES AU SECOND GROUPE, DANS CHAQUE VILLE. VEILLER À CE QU’ENVIRON UN TIERS DE CHAQUE GROUPE PROVIENNE DE CHAQUE TRANCHE D’ÂGE.
    35 à 44 ans
    45 à 54 ans
    55 ans ou plus

  15. Quel est le plus haut niveau de scolarité que vous avez atteint? (AUTANT QUE POSSIBLE, ASSURER UNE BONNE REPRÉSENTATION DES NIVEAUX DE SCOLARITÉ DANS TOUS LES GROUPES)
    Études secondaires partielles
    Études secondaires terminées
    Études collégiales ou universitaires partielles
    Études collégiales ou universitaires terminées
    Je préfère ne pas répondre

  16. Et maintenant, dans laquelle des catégories suivantes se situe le revenu annuel de votre ménage pour 2017? (AUTANT QUE POSSIBLE, ASSURER UNE BONNE REPRÉSENTATION DES NIVEAUX DE REVENU DANS TOUS LES GROUPES)
    Moins de 25 000 $
    25 000 $ à 39 999 $
    40 000 $ à 64 999 $
    65 000 $ à 99 999 $
    100 000 $ ou plus
    Je préfère ne pas répondre

  17. Noter le sexe (NE PAS POSER LA QUESTION – VISER UNE PROPORTION ÉGALE DES SEXES DANS CHAQUE GROUPE)
    Homme
    Femme
    Personne non binaire

J’aimerais vous inviter à prendre part au groupe de discussion qui aura lieu le… (préciser la date et l’heure ainsi que les détails du lieu) :

CALENDRIER DES GROUPES TYPICAL LENGTH OF TRIP ABROAD

Date

Ville

Lieu

Profil

Heure

 

Mardi

27 février 2018

 

 

Halifax

MQO

1883 Upper Water Street,4th floor

Halifax, NS B3J 1S9

902 465-3034

18 à 34 ans

35 ans ou plus

 

17 h 30

19 h 30

 

Jeudi

1er mars 2018

 

 

Toronto

Consumer Vision

3rd floor, 2 Bloor Street, W

Toronto, ON M5W 3E2

416 967-1596

18 à 34 ans

35 ans ou plus

17 h 30

19 h 30

 

Mercredi 7 mars 2018

 

Calgary

Qualitative Coordination
Suite 120, 707 10th Avenue SW

Calgary, AB T2R 0B3

403 229-3500

18 à 34 ans

35 ans ou plus

17 h 30

19 h 30

Jeudi

8 mars 2018

 

Montréal

(français)

Consumer Vision/Leger Marketing

507, place d'Armes, bureau 700
Montréal, QC H2Y 2W8
514 982-2464

18 à 34 ans

35 ans ou plus

17 h 30

19 h 30

 

Jeudi

8 mars 2018

 

 

Vancouver

Vancouver Focus

5th Floor 1080 Howe St. #503

Vancouver, BC V6Z 2T1

604 682-4292

18 à 34 ans

35 ans ou plus

17 h 30

19 h 30

Veuillez considérer ce rendez-vous comme un engagement ferme. Si vous risquez de ne pas pouvoir être présent(e) pour des raisons personnelles ou professionnelles, veuillez m’en aviser dès maintenant et nous conserverons votre nom en vue d’une étude ultérieure. Si vous utilisez des lunettes de lecture, assurez-vous de les avoir avec vous le jour de la discussion, car vous pourriez devoir examiner des documents écrits. Nous vous prions d’être sur les lieux au moins 10 à 15 minutes avant la rencontre, afin que nous puissions respecter l’horaire prévu.

3. Travel Professionals – English

Recruitment Screener – Global Affairs Canada

Consular Services – Policy and Program Focus Groups

Travel Agents/Professionals

FINAL – February 15, 2018

Good morning/afternoon. My name is ______________ and I am calling from The Strategic Counsel a national public opinion research firm. We are contacting travel agents and travel professionals like yourself to request their participation in a series of discussion groups with Canadians that are being conducted on behalf of the Government of Canada. The discussion will focus on your views on issues surrounding international travel.

Your participation is completely voluntary and all your answers are confidential. They will be used for research purposes only. We are simply interested in hearing your opinions – no attempt will be made to sell you anything.

The format is a focus group discussion which will be led by a research professional. Each discussion would last about two hours and you would receive $150 compensation for your participation. Any personal information that you share with us will remain confidential. Any reports that are produced from the series of focus groups we are conducting will not contain comments that are attributed to specific individuals. And, upon completion of the project, all reports will be made publicly available through the Library and Archives of Canada and the Library of Parliament.

But before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix/variety of people across the series of focus groups that we are conducting. May I ask you a few questions?
Yes - CONTINUE
No – THANK AND TERMINATE

  1. Are you a full time travel agent?
    YES – CONTINUE
    NO – THANK AND ASK TO SPEAK TO A COLLEAGUE WHO IS WORKING FULL TIME.

  2. For how many years have you worked as a travel agent? (ENSURE THAT A MINIMUM OF HALF OF ALL PARTICIPANTS HAVE MORE THAN 5 YEARS OF EXPERIENCE)
    Less than one year – THANK AND TERMINATE
    1 to 5 years
    than 5 years

  3. And do you mainly book corporate or consumer travel for your clients? (ENSURE THAT A MAJORITY OF PARTICIPANTS SPECIALIZE IN CONSUMER TRAVEL)
    Corporate travel
    Consumer travel

  4. As part of your work as a travel agent, do you book international travel?
    YES – CONTINUE
    NO – THANK AND ASK TO SPEAK TO A COLLEAGUE WHO BOOKS INTERNATIONAL TRAVEL. START
    FROM THE BEGINNING.

  5. Are you familiar with the concept of a focus group?
    IF YES, CONTINUE
    IF NO, EXPLAIN FOLLOWING “a focus group consists of eight to ten participants and one moderator.
    During a two-hour session, participants are asked to discuss a wide range of issues related to the topic
    being examined.”

  6. Have you previously participated in a focus group or an in-depth interview for which you received a sum of money?
    YES NO – GO TO Q.7 AND CONTINUE
    IF YES – How long ago was that? ______ (TERMINATE IF LESS THAN 12 MTHS)
    How many have you been involved with? ________ (TERMINATE IF MORE THAN 3 FOCUS GROUPS)
    Were any of these groups being conducted on behalf of the Government of Canada? (IF YES, THANK AND TERMINATE)

  7. It would also be helpful to know which continents, regions or countries you focus on when you are booking travel for your clients. I’m going to read you a list of regions. Please tell which ones are the top 3 destinations (i.e., the destinations you book most often for your clients). ENSURE CROSS-SECTION OF DESTINATIONS.

    1. U.S.

    2. Europe

    3. Asia

    4. Central America

    5. Caribbean

    6. South America

    7. Middle East

    8. Africa

    9. Oceania

  8. What are some of the more unusual, or less common, destinations that you have booked travel for? RECORD. ENSURE GOOD MIX OF TRAVEL AGENTS WITH EXPERIENCE BOOKING TO DESTINATIONS OUTSIDE THE U.S., CARIBBEAN AND EUROPE. AT LEAST 5 OF 8 PARTICIPANTS SHOULD HAVE SOME EXPERIENCE IN BOOKING TO DESTINATIONS OTHER THAN U.S., CARIBBEAN AND EUROPE.

  9. Are you/is your travel agency a member of an association, network or consortium of travel agents/professionals?
    Yes – Which one(s)? RECORD
    No – CONTINUE

  10. Record gender (NOT ASKED. TO THE EXTENT POSSIBLE, ENSURE A GOOD GENDER SPLIT FOR EACH GROUP)
    Male
    Female
    Non-binary

I would like to invite you to participate in a focus group (give city particulars, dates and times):

SCHEDULE OF GROUPS

Date

City

Facility

Profile

Time

 

Thursday

March 1/18

 

 

Toronto

Consumer Vision

3rd floor, 2 Bloor Street, W

Toronto, ON M5W 3E2

416 967 1596

Travel Professionals

12:30-2:30 p.m.

 

Thursday

March 8/18

 

Montreal

(in French)

Consumer Vision/Leger Marketing

507 Place D'Armes, Suite 700
Montreal, QC H2Y 2W8
514 982 2464 tel

Travel Professionals

12:30-2:30 p.m.

 

This is a firm commitment. If you envision anything preventing you from attending (either home- or work-related), please let me know now and we will keep your name for a future study. As we may be reviewing some written documents during the focus group, please make sure to bring along your reading glasses if you require them. Please arrive 10 to 15 minutes in advance of the group so that we are able to start and finish on time.

4. Travel Professionals – French

Questionnaire de recrutement – Affaires mondiales Canada

Affaires consulaires – Groupes de discussion sur les politiques et les programmes

Agents de voyage et professionnels du voyage

VERSION FINALE – 15 février 2018

Bonjour. Mon nom est______________ et je vous appelle du Strategic Counsel, une entreprise nationale de recherche sur l’opinion publique. Nous invitons actuellement des agents de voyage et d’autres professionnels canadiens du voyage tels que vous, à participer à une série de groupes de discussion organisés pour le compte du gouvernement du Canada. La discussion vise à recueillir votre opinion sur des questions touchant aux voyages internationaux.

Votre participation est entièrement volontaire. Vos réponses seront traitées de façon confidentielle et serviront uniquement dans le cadre de cette étude. Nous souhaitons simplement connaître vos opinions –Nous n’essaierons pas de vous vendre quoi que ce soit.

Chaque groupe de discussion sera animé par un professionnel de la recherche. La discussion durera environ deux heures et vous toucherez un montant de 150 $ pour votre participation. Tout renseignement personnel que vous communiquerez sera confidentiel. Nos rapports sur cette série de groupes de discussion ne contiendront aucun commentaire attribué à des participants individuels. À la fin du projet, les rapports seront rendus publics par l’intermédiaire de Bibliothèque et Archives Canada et de la Bibliothèque du Parlement.

Mais avant de vous inviter à participer, je dois vous poser quelques questions qui nous permettront de former des groupes suffisamment diversifiés. Puis-je vous poser quelques questions?

Oui – CONTINUER

Non – REMERCIER ET METTRE FIN À L’APPEL

  1. Êtes-vous une agente / un agent de voyages à temps plein?
    OUI – CONTINUER
    NON – REMERCIER ET DEMANDER À PARLER À UN COLLÈGUE TRAVAILLANT À TEMPS PLEIN.

  2. Depuis combien d’années travaillez-vous comme agente / agent de voyage? (VEILLER À CE QU’AU MOINS LA MOITIÉ DES PARTICIPANTS AIENT PLUS DE 5 ANS D’EXPÉRIENCE)
    Moins d’un an – REMERCIER ET CONCLURE
    1 à 5 ans
    Plus de 5 ans

  3. Et vous occupez-vous principalement de réserver des voyages d’affaires ou des voyages d’agrément?
    (VEILLER À CE QUE LA MAJORITÉ DES PARTICIPANTS SE SPÉCIALISENT DANS LES VOYAGES D’AGRÉMENT)
    Voyages d’affaires
    Voyages d’agrément

  4. Dans le cadre de votre travail, est-ce que vous faites des réservations de voyages à l’étranger?
    OUI – CONTINUER
    NON – REMERCIER ET DEMANDER À PARLER À UN COLLÈGUE QUI S’OCCUPE DE RÉSERVATIONS DE
    VOYAGES À L’ÉTRANGER. REPRENDRE DEPUIS LE DÉBUT.

  5. Est-ce que vous connaissez le concept du « groupe de discussion »?
    SI OUI, CONTINUER
    SI NON, EXPLIQUER « Un groupe de discussion se compose de huit à dix participants et d’un modérateur. Au cours d’une période de deux heures, les participants sont invités à discuter d’un éventail de
    questions reliées au sujet abordé. »

  6. Avez-vous déjà participé à un groupe de discussion ou à une entrevue approfondie en contrepartie d’une somme d’argent?
    OUI NON – PASSER À LA Q.7 ET CONTINUER
    SI OUI – Il y a combien de temps? ______
    (CONCLURE SI C’ÉTAIT IL Y A MOINS DE 12 MOIS)
    À combien de groupes avez-vous participé? ________
    (CONCLURE SI PLUS DE 3 GROUPES DE DISCUSSION)
    Est-ce que certains de ces groupes étaient organisés pour le gouvernement du Canada?
    (SI OUI, REMERCIER ET CONCLURE)

  7. 7. Il serait également utile de savoir sur quels continents, régions ou pays se concentrent vos réservations de voyages pour vos clients. Je vais vous lire une liste de régions. Veuillez me dire quelles sont les trois destinations les plus courantes (celles que vous réservez le plus souvent pour vos clients). ASSURER UNE BONNE REPRÉSENTATION DES DESTINATIONS.

    1. États-Unis

    2. Europe

    3. Asie

    4. Amérique centrale

    5. Caraïbes

    6. Amérique du Sud

    7. Moyen-Orient

    8. Afrique

    9. Océanie

  8. Quelles sont certaines des destinations plus inhabituelles, ou moins courantes, pour lesquelles vous avez fait des réservations de voyages? NOTER LES DESTINATIONS. VEILLER À BIEN REPRÉSENTER LES AGENTS QUI ONT DE L’EXPÉRIENCE DANS LES RÉSERVATIONS VERS D’AUTRES DESTINATIONS QUE LES ÉTATS-UNIS, LES CARAÏBES ET L’EUROPE. AU MOINS 5 DES 8 PARTICIPANTS DEVRAIENT AVOIR CE TYPE D’EXPÉRIENCE.

  9. 9. Êtes-vous membre, ou votre agence est-elle membre, d’une association, d’un réseau ou d’un consortium de professionnels du voyage?
    Oui – Lesquels? NOTER
    Non – CONTINUER

  10. Êtes-vous membre, ou votre agence est-elle membre, d’une association, d’un réseau ou d’un consortium de professionnels du voyage?
    Oui – Lesquels? NOTER
    Non – CONTINUER

  11. Noter le sexe (NE PAS POSER LA QUESTION – VISER UNE PROPORTION ÉGALE DES SEXES DANS CHAQUE GROUPE)
    Homme
    Femme
    Personne non binaire

J’aimerais vous inviter à prendre part au groupe de discussion qui aura lieu le… (préciser la date et l’heure ainsi que les détails du lieu) :

CALENDRIER DES GROUPES

Date

Ville

Lieu

Profil

Heure

 

Jeudi

1er mars 2018

 

 

Toronto

Consumer Vision

3rd floor, 2 Bloor Street, W

Toronto, ON M5W 3E2

416 967-1596

Professionnels du voyage

12 h 30-14 h 30

 

Jeudi

8 mars 2018

 

Montréal

(français)

Consumer Vision/Leger Marketing

507, place d'Armes, bureau 700
Montréal, QC H2Y 2W8
514 982-2464

Professionnels du voyage

12 h 30-14 h 30

Veuillez considérer ce rendez-vous comme un engagement ferme. Si vous risquez de ne pas pouvoir être présent(e) pour des raisons personnelles ou professionnelles, veuillez m’en aviser dès maintenant et nous conserverons votre nom en vue d’une étude ultérieure.

Si vous utilisez des lunettes de lecture, assurez-vous de les avoir avec vous le jour de la discussion, car vous pourriez devoir examiner des documents écrits. Nous vous prions d’être sur les lieux au moins 10 à 15 minutes avant la rencontre, afin que nous puissions respecter l’horaire prévu.

C. Moderator’s Guide

1. Travelling Public – English

Moderator’s Guide

Consular Services: Travelling Abroad

Travelling Public

FINAL – March 1, 2018

Introduction (5 minutes):

A. Common considerations when travelling (25 minutes):

B. Expectations regarding support to travellers from the Government of Canada (20 minutes)

C. Principles underpinning support to travellers abroad and service standards (25 minutes)

NOTE: ALL SCENARIOS HAVE BEEN DELETED.

D. Information from the Government of Canada (10 minutes)

E. Views on Travel Advisories (30 minutes)

G. Wrap-Up (5 minutes):

THANK YOU

2. Travelling Public – French

Guide du modérateur

Affaires consulaires : Voyages à l’étranger

Voyageurs

FINAL – 1er mars 2018

Introduction (5 minutes)

A. Considérations habituelles lors d’un voyage (25 minutes)

B. Attentes à l’égard des services d’assistance aux voyageurs du gouvernement du Canada (20 minutes)

C. Principes qui sous-tendent l’aide aux voyageurs et normes de service (25 minutes)

D. Information provenant du gouvernement du Canada (10 minutes)

E. Opinions concernant les avertissements destinés aux voyageurs (30 minutes)

G. Bilan (5 minutes)

MERCI.

3. Travel Professionals – English

Moderator’s Guide

Consular Services: Travelling Abroad

Travel Professionals

FINAL – Mar.1, 2018

Introduction (5 minutes):

A Common considerations when travelling (25 minutes):

B. Expectations regarding support to travellers from the Government of Canada (20 minutes)

 

 

C. Principles underpinning support to travellers abroad and service standards (25 minutes)

 

Are there any situations where you feel the GoC could or should refuse services to a travelling Canadian? What types of situations?  Probe for:

o   Irresponsible behavior, crime (arrest/detention), crimes against children etc.

NOTE:  ALL SCENARIOS HAVE BEEN DELETED.

 

D. Information from the Government of Canada (10 minutes)

 

 

E. Views on Travel Advisories (30 minutes)

G. Wrap-Up (5 minutes):

THANK YOU.

 

Travelling Public – French

Guide du modérateur

Affaires consulaires : Voyages à l’étranger

Voyageurs

FINAL – 1er mars 2018

Introduction (5 minutes)

A. Considérations habituelles lors d’un voyage (25 minutes)

B. Attentes à l’égard des services d’assistance aux voyageurs du gouvernement du Canada (20 minutes)

C. Principes qui sous-tendent l’aide aux voyageurs et normes de service (25 minutes)

D. Information provenant du gouvernement du Canada (10 minutes)

 

E. Opinions concernant les avertissements destinés aux voyageurs (30 minutes)

https://voyage.gc.ca/destinations/liban

G. Bilan (5 minutes) 

MERCI.

 

3.    Travel Professionals – English

Moderator’s Guide

Consular Services: Travelling Abroad

Travel Professionals

 

FINAL – Mar.1, 2018

 

Introduction (5 minutes):

 

A. Common considerations when travelling (25 minutes):

B. Expectations regarding support to travellers from the Government of Canada (20 minutes)

C. Principles underpinning support to travellers abroad and service standards (25 minutes)

D. Information from the Government of Canada (10 minutes)

E. Views on Travel Advisories (30 minutes)

G. Wrap-Up (5 minutes):

 

THANK YOU.

4.    Travel Professionals – French

Guide du modérateur

Affaires consulaires : Voyages à l’étranger

Professionnels du voyage

 

FINAL – 1er mars 2018

 

Introduction (5 minutes)

 

A. Considérations habituelles lors d’un voyage (25 minutes)

 

Un téléphone cellulaire ou un téléphone intelligent? – Leur suggérez-vous de se procurer un forfait leur permettant de faire des appels locaux ou internationaux dans leur pays de destination?

Une tablette ou un portable? – Essayez-vous de savoir s’il serait facile ou difficile pour eux d’avoir accès à Internet dans les régions où ils se déplacent? Est-ce un facteur important ou pas pour vos clients? Cela dépend-il des circonstances? Expliquez.

B. Attentes à l’égard des services d’assistance aux voyageurs du gouvernement du Canada (20 minutes)

o   Dans quelles circonstances cela s’est-il passé?

o   La prise de contact avec le GC a-t-elle été une expérience positive ou négative? Donnez des détails.

o    Si un client vous contactait parce qu’il avait besoin d’aide, quels conseils lui donneriez-vous? Feriez-vous d’abord appel au gouvernement canadien ou seriez-vous porté à vous tourner vers une autre personne ou une autre organisation pour obtenir de l’aide? Dans le second cas, vers qui vous tourneriez-vous? Expliquez.

C. Principes qui sous-tendent l’aide aux voyageurs et normes de service (25 minutes)

 

D. Information provenant du gouvernement du Canada (10 minutes)

 

E. Opinions concernant les avertissements destinés aux voyageurs (30 minutes)

o   Est-ce que vous consultez systématiquement les conseils aux voyageurs et les avertissements du gouvernement du Canada avant de faire des réservations de voyage pour un client?

https://voyage.gc.ca/destinations/liban

o   Jamais / Rarement / Parfois / Toujours / Cela dépend du pays ou de la région.

o   Si cela dépend du pays ou de la région : Pour quels pays ou régions auriez-vous le plus tendance à chercher à obtenir cette information? Expliquez.

 

G. Bilan (5 minutes) 

 

 

MERCI.

 

 

 



[1] Overview of Canadian Outbound Travel, Tourism Intelligence Network (http://tourismintelligence.ca/2016/12/07/overview-of-canadian-outbound-travel/). 

[2] Canadian Social Media Stats (Updated 2018).  Posted Jan. 24, 2018 (https://www.sherpamarketing.ca/canadian-social-media-stats-updated-2018-471).