Prepared for Global Affairs Canada
Supplier Name: Leger Marketing Inc.
Contract Number: 08283-190680/001/CY
Contract Value: 78,044.02$ (including HST)
Award Date: February 14, 2020
Delivery Date: March 09, 2021
Registration Number: POR 104-19
For
more information on this report, please contact: POR-ROP@international.gc.ca
Ce rapport est aussi disponible en français
This public opinion research report
presents the results of an online survey conducted by Leger Marketing Inc. on behalf of Global Affairs Canada. The research study was conducted in January
2021 with 2,000 Italians.
Cette publication
est aussi disponible en français sous le titre Perceptions des italiens à l’égard de l’accord économique et commercial
global (AECG) entre le Canada et l’Union européenne et de la réputation des
produits canadiens.
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Global Affairs Canada. For more information on this report, please contact Global Affairs Canada at: POR-ROP@international.gc.ca.
Global Affairs Canada
125 Sussex Drive
Ottawa, Ontario
Catalogue Number: FR5-179/2021E-PDF
International Standard Book Number (ISBN): 978-0-660-37959-3
© Her Majesty the Queen in Right of Canada, as represented by the Minister of Public Works and Government Services, 2021
1.3 Overview of the study findings
1.5 Notes on the interpretation of research findings
1.6 Declaration of political neutrality and contact
information
2.1 Canada versus other countries
2.3 Opinions of Canadian culture and society
3. Perceptions of free trade agreements
4. Canada-European Union Comprehensive Economic and Trade
Agreement (CETA)
4.1 General perceptions regarding CETA
4. Sociodemographic characterization
Appendix A: Detailed research methodology
Appendix B: Survey questionnaire in English
Appendix C: Survey questionnaire in Italian
Leger is pleased to
present to Global Affairs Canada this report on the results of a quantitative
survey on Italian perceptions of Canada and the Comprehensive Economic Trade Agreement
(CETA).
This report was
prepared by Leger, which was mandated by Global Affairs Canada (contract No. 08283-190680/001/CY, granted
on February 14, 2020, and that has a value of 78,044.02$), in partnership with
its counterpart: BVA-Doxa.
The Canada-European Union Comprehensive Economic Trade Agreement (CETA) is a sensitive issue for Canada in Italy, where various sectorial players (particularly in the agricultural sector) are trying to influence political actors to limit the access of Canadian products to the Italian market or to induce them to reject the agreement. At the heart of this campaign, led by Italian actors against the free trade agreement, is the reputation of Canadian products, particularly agri-food products (including wheat), and Canadian brands.
It is in this highly contentious context that Global Affairs Canada commissioned a survey of the general population in Italy to explore Italians' perceptions of Canada, in general, but also of Canadian products and the safety of Canadian agri-food products.
This study will support the Government of Canada's efforts to diversify its economic and trading partners. The ratification of the CETA is done individually by the EU members states. So far, more than half of the member states have ratified the agreement. Given the provisional application (it is currently being applied on a provisional basis), Canadians benefit already from the agreement.
Specifically, the research focused on the
following key objectives:
·
To
determine whether Italians are for or against the CETA, and why;
·
To
understand Italian perceptions of Canadian food products, including agri-food;
·
To
determine whether Italians feel that Canadian agri-food products are safe to
consume; and
·
To
understand Italian perceptions of Canada, and Canadians more generally.
To
achieve the goals of the study, a quantitative research plan based on a hybrid
telephone methodology (landline and cellphone) was developed. Telephone surveys were completed using
computer-assisted telephone interviewing (CATI) technology. Data collection for
this survey took place between January 14 and 31, 2021. A total sample of 2,000
Italians ages 18 and over living in all regions of Italy were surveyed. The overall
response rate for the survey was 21.22%.
Particular attention
was paid to ensure that the distribution of respondents was representative of
the general population, while ensuring that a minimum number of respondents
from each region of the country was surveyed. Using data from the most recent Italian
census, the results were weighted according to age, gender, and region.
Since survey
respondents were randomly selected, the sample collected has the
characteristics of a probability sample. The results of this survey are
representative of the state of opinion of the Italian population. The margin of
error for a probability sample of this size is ±2.19%, and that is 19 times out
of 20 (confidence interval of 95%).
Details of the
methodology and the survey questionnaire have been appended to this document (please
refer to Appendix A: Detailed research
methodology and Appendix B: Survey questionnaire).
While most Italians
are unfamiliar with Canadian geography, 3 out of 10 respondents have some
connection to Canada (whether having visited themselves or knowing friends and
family who have visited), and approximately one quarter have plans to visit or
do business with Canada. Younger respondents (ages 18 to 34), particularly,
have stronger relationships with Canada and are more interested in visiting or
doing business.
Canada’s image has its
strengths and weaknesses. Beyond the traditional and clichéd perceptions of
Canada, namely large open spaces and beautiful landscapes, Italians have
identified some of the core values of the Canadian identity, such as our
vibrant economy (particularly standing out in terms of its cutting-edge
technology, and education and research), high standard of living, commitment to
the environment, and its multicultural society. Indeed, one of Canada’s most
distinguishing traits is its social model – more than 9 in 10 respondents agreed
that Canada is socially innovative, respectful, and tolerant in terms of
diversity. Despite this, Canada was not seen as strongly as being a feminist
country; perceptions were also weaker with regards to its arts and culture
scene.
Respondents were quite
split on whether Canada shares more similarities or differences with the United
States. While just over half of Italians felt that Canada is more similar to
Europe than the US, approximately half also felt that Canada and the US share
many similarities in terms of lifestyle and culture.
Without a doubt,
Canada has a power of attraction among the Italians, as the highest-rated
country out of 15, with a score that exceeded even Italy’s (third behind Canada
and Germany).
Italians largely
recognize the benefits of international trade, frequently agreeing that Italy
needs to increase its exports. It is a strong sign, then, that Canada is seen
as an important economic partner for Italy and was considered the most reliable
economic partner for Italy in a post-COVID world. Ultimately, more than 4 in 5
respondents were in favour of increasing trade between Italy and Canada.
Pharmaceuticals, maple
syrup, and grains and wheat were the products that Italians are most interested
in, as well as the products that garnered the highest confidence ratings
amongst respondents (in addition to textiles and clothing). Overall, Canadian
food products were considered the third safest, behind German and French food
exports (Canada was the preferred oil importer, however).
While Italians are
largely in favour of international trade agreements, and with increasing its
exports, there is some apprehension: approximately half of the respondents
indicated that foreign imports should be limited and are concerned about the
impact of free trade agreements on Italy’s job market.
Italy’s opinion of
CETA continues to develop, with only 1 in 5 respondents having heard of CETA
prior to the survey and a lack of familiarity amongst those who had heard of it.
Although there is some support for CETA (28%), Italians need to know more in
order to feel that the trade agreement is good for Italy’s economy – 70% were
ultimately unable to say whether they support or oppose it. Knowing more about
the benefits of CETA, approximately three-quarters of respondents agreed that
CETA has much to offer to both Italy and Canada. Further improving perceptions
of CETA is the knowledge that there are strict requirements for health and
safety, that it opens up the possibility for temporary work in Canada, and the
recognition of Italian agri-food geographical indications.
Finally, this
quantitative study revealed an appetite for more information on CETA,
particularly regarding the advantages for Italian consumers, export
opportunities for Italy, and health regulations and issues. The most
trustworthy and credible sources of information are agricultural producers, the
Canadian government, and farmers’ associations.
The results of this
research will enable Global Affairs Canada to update and adjust its messages to
ensure that its awareness and communication strategies will have a positive
impact on the target audience upon ratification of the CETA.
The observations
expressed in this document do not reflect those of Global Affairs Canada. This
report was drawn up by Leger based on research conducted specifically for this
project. The results of this quantitative study are of a probabilistic nature
and can be generalized to the entire Italian population.
Contract
number: 08283-190680/001/CY
Contract
value: $78,044.20 (HST included)
Granted
on: 14-02-2020
Date of
delivery: 31-03-2021
Registration
number: POR 104-19
I hereby certify, as
Senior Officer of Leger, that the deliverables fully comply with the Government
of Canada political neutrality requirements outlined in the Policy on Communications and Federal Identity and of the Directive on the Management of Communications.
Specifically, the
deliverables do not include information on electoral voting intentions,
political party preferences, standing with the electorate, or ratings of the
performance of a political party or its leaders.
Signed by:
Christian
Bourque
Executive
Vice-President and Associate
Leger
507 Place d’Armes,
Suite 700
Montreal,
Quebec
H2Y 2W8
In terms of overall opinions, Italians give an average score of 7.5 out
of 10 to Canada, just a little higher than the score they give to their own
country (Italy; 7.3). We can consider that Canada, Germany (7.4), Italy, and
the United States (7.3) are on an equal footing. India was the only country not
to cross the five points mark, with an average score of 4.9; Brazil (5.5),
China (5.3), and Turkey (5.2) are not too far behind India, in terms of having
a lower score.
Generally speaking,
younger respondents (ages 18 to 34) reported slightly higher scores for other
countries than older respondents (excluding Italy and Turkey, which were more
favourably rated by older respondents).
Figure
1. Answer to question 1: To begin, I would like you to
rate your overall opinion of different countries on a scale of 0 to 100. “0”
means that your perception of the country is VERY NEGATIVE and “100” means you
have a VERY POSITIVE perception. Base: All respondents (n=2,000) * Responses
were converted on a scale of 1 to 10.
More than 9 out of 10
respondents consider Canada (95%), Germany (95%), the United States (94%) and
France (93%) to be reliable economic partners for Italy. Conversely, two thirds
or fewer consider South Korea (67%), Brazil (67%), Turkey (62%), China (61%),
and India (55%) to be reliable economic partners.
Men are more likely
than women to consider South Korea, The Netherlands, India, and Brazil
(somewhat/very) reliable economic partners for Italy, while younger respondents
(ages 18 to 34) are more likely to consider Canada, the United States, the
United Kingdom, France, Germany, China, Japan, South Korea, and The Netherlands
to be “very reliable” economic partners.
Figure 2. Answer to question 2: In your opinion, are the
following countries very reliable, somewhat reliable, somewhat unreliable, or
unreliable as economic partners for Italy? Base: All respondents (n=2,000)
While 7 out of 10
respondents have no connections with Canada, 16% have friends or family who
have visited Canada in the past; 11% have friends or family who have immigrated
to Canada. Younger respondents (ages 18 to 34) were more likely to know friends
or family who have visited Canada (23% versus 12% of those ages 55+).
Figure
3. Answer to question 6: What
connections have you had with Canada to date?
[Multiple mentions: Max 3] Base: All respondents (n=2,000)
One (1) in 5
respondents plan on visiting Canada at some point for a holiday (19%), while 5%
have considered moving to Canada. Three quarters of respondents (76%) do not
have any plans to visit or have any type of business with Canada. Younger
respondents (ages 18 to 34) were more likely to plan on visiting Canada on
holiday (34%), studying in Canada (16%), or moving to Canada (13%).
Figure 4. Answer to question 7: Have
you ever had the intention of…? [Multiple
mentions: Max 3]
Base: All respondents (n=2,000)
As shown in Figure 5,
3 out of 10 respondents (30%) know that Canada has ten provinces and three
territories to the north. Younger respondents (ages 18 to 34; 38%) and men (34%)
were more likely to know these facts about Canadian geography.
Figure
5. Answer to question 7C: Do you know that Canada has
ten provinces and three territories to the north? Base: All respondents
(n=2,000)
Fewer than 1 in 10
respondents (7%) claim to be familiar with the different provinces and
territories in Canada; the vast majority (81%) are either somewhat (28%) or
very (53%) unfamiliar.
Figure 6. Answer to question 7D: How familiar are you
with the different provinces and territories in Canada? Base: All respondents
(n=2,000)
In terms of general
perceptions of Canada, approximately 4 in 10 respondents consider Canada to be
“an economically vibrant country” (40%) and “a country with a very high
standard of living” (37%). Significantly fewer respondents recognize Canada’s
French and Anglo-Saxon cultures – 10% and 11%, respectively.
In terms of
differences between respondent subgroups, men were more likely to consider
Canada “an economically vibrant country” (45%) first and foremost, whereas women
(38%) and older respondents (age 55+; 38%) were more likely to consider Canada
a country with “wide open spaces and beautiful landscapes.” Younger respondents
(ages 18 to 34) were more focused on the trustworthy and multicultural (40%) as
well as high standard of living (44%) aspects.
Figure
7. Answer to question 5: Thinking
now about Canada, for you, Canada is above all…
[Multiple mentions: Max 3] Base: All respondents (n=2,000)
Italians have positive
perceptions of research and development in Canada. Thinking specifically about
Canada’s economy, more than 4 in 5 respondents agree that Canada is “a
country with companies that have cutting-edge technology” (84%) and that Canada
“has a high level of education and research” (82%). Awareness of Canada’s
economy is most lacking in terms of brand recognition – 65% of Italians agreed
that Canada has many well-known brands.[1]
Figure 8. Answer to question
8: I am going to read you some opinions that can be heard about Canada’s
economy. For each one, tell me if it corresponds a lot, somewhat, not
really, or not at all to the image you have of Canada. Canada…
Base: All respondents (n=2,000)
|
STATEMENT |
NET CORRESPONDS |
Corresponds a lot |
Somewhat corresponds |
NET DOESN’T
CORRESPOND |
Doesn’t really correspond |
Doesn’t correspond at all |
Don’t know |
|
…is a country with companies that have cutting-edge technology |
84% |
24% |
60% |
9% |
8% |
2% |
7% |
|
…has a high level of education and research |
82% |
24% |
58% |
10% |
9% |
1% |
8% |
|
…has companies that are competitive on an international scale |
80% |
21% |
59% |
15% |
14% |
1% |
4% |
|
…offers good investment opportunities |
73% |
16% |
56% |
10% |
9% |
1% |
17% |
|
…has products whose quality is renowned worldwide |
72% |
13% |
59% |
22% |
20% |
2% |
6% |
|
…is a country that has many well-known brands |
65% |
8% |
58% |
29% |
27% |
2% |
6% |
Table 1. Answer to question 8: I am going to read you some
opinions that can be heard about Canada’s economy. For each one, tell me
if it corresponds a lot, somewhat, not really, or not at all to the image you
have of Canada. Canada…
Base: All respondents (n=2,000)
With regards to
Canada’s culture, approximately two thirds of the respondents agreed
that Canada “is an avant-garde country in terms of cultural affairs” (68%) and
“is regarded for its culture in Italy” (65%). Younger respondents (ages 18 to
34) were significantly more likely to agree that Canada: is an avant-garde
country (75%); is known for its internationally recognized artists (65%); and
has an original and/or unique art scene (63%).
Figure 9. Answer to question
9: I am going to read you some opinions that can be heard about Canada’s
culture. For each one, tell me if it corresponds a lot, somewhat, not
really, or not at all to the image you have of Canada. Canada… Base: All
respondents (n=2,000)
|
STATEMENT |
NET CORRESPONDS |
Corresponds a lot |
Somewhat corresponds |
NET DOESN’T
CORRESPOND |
Doesn’t really correspond |
Doesn’t correspond at all |
Don’t know |
|
…is an avant-garde country in terms of cultural affairs |
68% |
16% |
52% |
27% |
23% |
4% |
5% |
|
…is regarded for its culture in Italy |
65% |
11% |
54% |
33% |
29% |
4% |
3% |
|
…is a country that is known for its artists on the international
scene |
56% |
9% |
47% |
38% |
33% |
5% |
6% |
|
…has an original and/or unique art scene |
55% |
8% |
47% |
38% |
33% |
5% |
7% |
Table 2. Answer to question 9: I am going to read you some
opinions that can be heard about Canada’s culture. For each one, tell me
if it corresponds a lot, somewhat, not really, or not at all to the image you
have of Canada. Canada…
Base: All respondents (n=2,000)
Italians have strong,
positive perceptions of Canadian social models. More than 9 out of 10
Italians agreed that Canada “is a socially innovative country” (92%), that
Canada “is a country where people are respectful of laws and regulations”
(92%),[2]
and that Canada is “respectful of ethnic, linguistic, religious, and sexual
diversity (91%). Responses were somewhat lacking with regards to gender
equality, however: only 58% agreed that Canada is “a feminist country.”
Figure 10. Answer to question 10: I am going to read you some
opinions that can be heard about Canada’s social model. For each one,
tell me if it corresponds a lot, somewhat, not really, or not at all to the
image you have of Canada. Canada… Base: All respondents (n=2,000)
|
STATEMENT |
NET CORRESPONDS |
Corresponds a lot |
Somewhat corresponds |
NET DOESN’T
CORRESPOND |
Doesn’t really correspond |
Doesn’t correspond at all |
Don’t know |
|
…is a socially innovative country |
92% |
28% |
64% |
6% |
6% |
- |
2% |
|
… is a country where people are respectful of laws and
regulations |
92% |
32% |
61% |
6% |
5% |
- |
2% |
|
…is respectful of ethnic, linguistic, religious, and sexual
diversity |
91% |
31% |
60% |
7% |
6% |
1% |
2% |
|
…gives everyone a chance |
88% |
27% |
61% |
9% |
8% |
- |
4% |
|
…is a country that is a forerunner in equality between men and
women |
88% |
28% |
60% |
7% |
7% |
- |
4% |
|
…is an inspiring model for Italy |
88% |
23% |
65% |
10% |
9% |
1% |
2% |
|
…is a country that looks after its Native communities
(Indigenous people) |
85% |
27% |
58% |
7% |
7% |
- |
8% |
|
…is a feminist country |
58% |
14% |
44% |
29% |
27% |
2% |
13% |
Table 3. Answer to question 10: I am going to read you some
opinions that can be heard about Canada’s social model. For each one,
tell me if it corresponds a lot, somewhat, not really, or not at all to the
image you have of Canada. Canada…
Base: All respondents (n=2,000)
Perceptions of
Canada’s environment are, generally, quite positive. At least 8 out of
10 respondents agreed with all four statements concerning Canada’s environment,
in that Canada is: “a country that effectively protects its ecosystems and
environment” (88%); “an important partner in the fight against global warming”
(85%); “a country that produces quality food products” (85%); and “a country
that adheres to stringent health regulations, just like Europe” (83%).[3]
Figure
11. Answer to question 11: I am going to read you some opinions that can be
heard about Canada’s environment. For each one, tell me if it
corresponds a lot, somewhat, not really, or not at all to the image you have of
Canada. Canada… Base: All respondents (n=2,000)
|
STATEMENT |
NET CORRESPONDS |
Corresponds a lot |
Somewhat corresponds |
NET DOESN’T
CORRESPOND |
Doesn’t really correspond |
Doesn’t correspond at all |
Don’t know |
|
…is a country that effectively protects its ecosystems and
environment |
88% |
28% |
60% |
7% |
7% |
- |
5% |
|
…is an important partner in the fight against global warming |
85% |
25% |
60% |
8% |
7% |
1% |
7% |
|
…is a country that produces quality food products |
85% |
22% |
63% |
10% |
9% |
1% |
5% |
|
…is a country that adheres to stringent health regulations, just
like Europe |
83% |
22% |
60% |
8% |
7% |
- |
10% |
Table 4. Answer to question 11: I am going to read you some
opinions that can be heard about Canada’s environment. For each one,
tell me if it corresponds a lot, somewhat, not really, or not at all to the image
you have of Canada. Canada…
Base: All respondents
(n=2,000)
In terms of the
similarities between Canada and the United States, respondents had mixed
opinions: while 55% agreed that “Canada and the United States are very
different countries,” 52% simultaneously agreed that the two countries are “very
similar,” lifestyle-wise[4]. Respondents were also split 50/50 in terms
of whether Canada and the United States share the same culture (50% agree).
Men, and middle-aged
respondents (ages 35 to 54) were more likely to agree that Canadian and
American lifestyles are very similar (56% and 57%, respectively) and that they
pretty much share the same culture (53% and 54%).
Figure 12. Answer to
question 7B: Do you agree or disagree with each of the following statements? Is
it strongly or somewhat…? Base: All respondents (n=2,000)
|
STATEMENT |
NET AGREE |
Strongly agree |
Somewhat agree |
NET DISAGREE |
Somewhat disagree |
Strongly disagree |
Don’t know |
|
…Canada is more similar to European countries than the United
States of America |
59% |
14% |
45% |
35% |
31% |
4% |
6% |
|
…Canada and the United States of America are very different
countries |
55% |
14% |
41% |
42% |
33% |
8% |
3% |
|
…Canadian and American lifestyles are very similar; they consume
the same products |
52% |
6% |
45% |
41% |
27% |
13% |
8% |
|
…Canada and the United States of America share pretty much the
same culture |
50% |
6% |
44% |
45% |
31% |
14% |
5% |
Table
5. Answer to question 7B: Do you agree or disagree with
each of the following statements? Is it strongly or somewhat…? Base: All
respondents (n=2,000)
Italians most often
associate Canada with industrial activities in the agriculture and agri-food
sectors (42%) and the renewable energy and environmental technology sector
(36%). Fewer than 1 in 10 respondents associated Canada with the film industry
(4%) and the aviation and aerospace industry (7%).
Figure 13. Answer to question 13: With which of the
following industrial activities do you associate Canada with? You may choose
three. [Interviewer
instruction: List. Maximum of three answers.]
Base: All respondents (n=2,000)
Overall, Italians have
positive perceptions of international trade, but they have some apprehension. Approximately
9 in 10 respondents agreed that “Italy needs to increase its exports of Italian
products” (93%) and “should participate in more trade agreements with foreign
countries” (89%), while 52% agreed that foreign imports should be limited and
45% agreed that free trade agreements endanger jobs in Italy.
Younger respondents
(ages 18 to 34) were more likely to agree with the statements that were “pro”
trade agreement, e.g., that trade agreements are good for Italy’s prosperity that
Italians benefit by having access to quality foreign products, that Italy needs
to increase its exports, and that Italy benefits from international trade, in
general.
Figure 14. Answer
to question 3: Do you agree or disagree with each of the following statements?
Base: All
respondents (n=2,000)
|
STATEMENT |
NET AGREE |
Strongly agree |
Somewhat agree |
NET DISAGREE |
Somewhat disagree |
Strongly disagree |
Don’t know |
|
Italy needs to increase its exports of Italian
products |
93% |
44% |
49% |
7% |
6% |
1% |
- |
|
Italy should participate in more trade agreements
with foreign countries |
89% |
25% |
64% |
9% |
8% |
1% |
3% |
|
Free trade agreements are good for Italy's
prosperity |
88% |
21% |
67% |
10% |
9% |
1% |
2% |
|
Rules for importing foreign products into Italy
should be stricter |
86% |
19% |
67% |
13% |
10% |
3% |
1% |
|
In general, Italy benefits from international trade. |
83% |
21% |
62% |
16% |
14% |
1% |
2% |
|
I trust the controls set by the Italian government
regarding foreign products. |
83% |
14% |
69% |
17% |
14% |
3% |
- |
|
Italians benefit from free trade agreements by
having access to quality foreign products |
81% |
15% |
66% |
16% |
15% |
1% |
3% |
|
Italy must limit imports of foreign products as much
as possible |
52% |
7% |
45% |
46% |
29% |
17% |
2% |
|
Free trade agreements endanger jobs in Italy |
45% |
7% |
38% |
50% |
33% |
17% |
5% |
Table 6. Answer to question 3: Do you agree or disagree with
each of the following statements?
Base: All respondents
(n=2,000)
Thinking about the
trust that respondents have for various types of groups and organizations as
potential sources of information, Italians consider agricultural producers
(93%)[5]
and farmers’ associations (90%) the most trustworthy. Conversely, respondents
were less likely to consider traditional media (e.g., TV, radio, newspapers)
(54%) and social media (e.g., Facebook, Twitter, etc.) (42%) trustworthy.
Younger respondents (ages 18 to 34) were more likely to have higher levels of
trust for all sources with the exception of the Italian government (for which
the level of trust was the same amongst all genders and age groups).
Figure 15. Answer
to question 4: How much do you trust each of the following?
Base: All
respondents (n=2,000)
|
ORGANIZATION OR GROUP |
NET TRUST |
A lot |
Moderately |
NET DISTRUST |
A little |
Not at all |
Don’t know |
|
Agricultural producers |
93% |
27% |
67% |
6% |
6% |
- |
- |
|
Farmers associations |
90% |
23% |
67% |
9% |
9% |
- |
1% |
|
The Canadian government |
82% |
16% |
66% |
10% |
9% |
1% |
7% |
|
The European Union |
81% |
19% |
62% |
19% |
17% |
2% |
- |
|
Environmental groups |
80% |
14% |
66% |
19% |
17% |
2% |
1% |
|
National business associations and businesspeople |
79% |
15% |
65% |
20% |
18% |
2% |
1% |
|
The Italian government |
75% |
14% |
61% |
25% |
19% |
5% |
- |
|
Lobby groups |
70% |
6% |
65% |
25% |
23% |
2% |
5% |
|
Traditional media (TV, Radio, Newspapers) |
54% |
2% |
52% |
45% |
41% |
5% |
1% |
|
Social Media (Facebook, Twitter, etc.) |
42% |
1% |
41% |
56% |
43% |
14% |
2% |
Table 7. Answer to question 4: How
much do you trust each of the following?
Base: All respondents
(n=2,000)
Thinking exclusively
about exported products, Italians most often consider German products to be the
“safest” (52%), followed by French (35%) and Canadian (29%) products.
Kazakhstan (1%), Turkey (2%), Chinese (2%), Brazil (3%), and Russian (4%)
products were all quite low on the list, in terms of being considered the
“safest.”
Figure
16. Answer to question 16: Among the following, which
country or countries… produce/export the “safest” food products…? [Multiple mentions: Max 3] Base: All respondents
(n=2,000)
More than one third of
Italians prefer to get their imported oil from Canada (35%), followed closely
by Saudi Arabia (31%). China (3%) and Iraq (6%) were the least-preferred
countries for receiving imported oil.
Figure 17. Answer to question 12: Among the following
oil producing countries, from which country would you prefer to see Italy
import its oil? [Interviewer instruction: List. Maximum of two answers.]
Base: All respondents (n=2,000)
Thinking more
specifically about trade with Canada, Italians cited the most interest in
Canadian pharmaceuticals (35%), maple syrup (30%), and grains and wheat (29%).
Fewer than one-fifth were interested in alcohol (wine, beer, and spirits) (14%)
and cosmetics (16%).
Figure 18. Answer to question 21: Among the following
list of products, which Canadian products might interest you? [Interviewer
instruction: List. Several answers are possible.]
Base: All respondents (n=2,000)
Overall, respondents
had the highest levels of confidence in Canadian textiles and clothing (83%),
pharmaceuticals (83%), maple syrup (82%), and grains and wheat (80%). Except
for wine, beer, and spirits (67%), at least 7 out of 10 respondents reported
confidence in all the types of products asked.[6]
Respondents ages 18 to
34 were more likely than older respondents to be confident in 7 of the 9 types
of Canadian products: fruits and vegetables; meat; grains and wheat; textiles
and clothing; cosmetics; wine, beer, and spirits; and pharmaceuticals.
Figure 19. Answer to
question 22: How confident are you in the quality of the following Canadian products?
Base: All respondents (n=2,000)
|
STATEMENT |
NET CONFIDENT |
Very confident |
Quite confident |
NET NOT CONFIDENT |
Not much confident |
Not at all confident |
Don’t know |
|
Textiles and clothing |
83% |
17% |
66% |
15% |
13% |
3% |
2% |
|
Pharmaceuticals |
83% |
19% |
64% |
14% |
11% |
2% |
3% |
|
Maple syrup |
82% |
25% |
58% |
13% |
10% |
3% |
5% |
|
Grains and wheat |
80% |
19% |
61% |
16% |
13% |
3% |
4% |
|
Fruit and vegetables |
76% |
16% |
60% |
22% |
18% |
4% |
3% |
|
Fish and seafood |
76% |
18% |
59% |
21% |
17% |
4% |
3% |
|
Cosmetics |
74% |
11% |
63% |
20% |
17% |
4% |
6% |
|
Meat |
71% |
16% |
55% |
26% |
21% |
5% |
3% |
|
Wine, beer and spirits |
67% |
13% |
55% |
29% |
23% |
7% |
3% |
Table
8. Answer to question 22: How confident are you in the
quality of the following Canadian products? Base: All respondents (n=2,000)
Overall, more than 4
in 5 respondents consider Canada to be an important economic partner for Italy
(83%), the majority (62%) considering Canada to be “somewhat important.”
Figure
20. Answer to question 14: Would you say
that Canada is an economic partner that is very, somewhat, a little, or not at
all important for Italy? [Interviewer instruction: List. Only one answer
possible.] Base: All respondents (n=2,000)
Similarly, 82% of
respondents were in favour of Italy increasing its trade with Canada. Fourteen
percent (14%) felt neutral and were neither for nor against increasing trade. Men
(84%) and those ages 18 to 34 (87%) were more likely to be in favour of Italy
increasing its trade with Canada.
Figure 21. Answer to question 15: Would you be very in
favour of, somewhat in favour of, neither in favour of nor against, somewhat
against, or very against Italy increasing its trade with Canada? [Interviewer
instruction: List. Only one answer possible.]
Base: All respondents (n=1,956)
Next, respondents were
asked a series of questions about the Canada-European Union Comprehensive
Economic and Trade Agreement, or CETA – a commercial partnership with Canada
that has lifted nearly all tariffs on imported products. To start, only 19% of
the respondents reported having heard of CETA prior to completing the survey. Men
(23%) were significantly more likely than women (15%) to have heard of CETA.
Figure 22. Answer to question 17: Canada and the
European Union have entered into a comprehensive commercial partnership known
as CETA. The CETA lifted nearly all tariffs on imported products. Have you
heard of CETA? Base: All respondents (n=2,000)
Amongst respondents
who had heard of CETA, only 20% reported being “somewhat familiar” with the
agreement; the majority (79%) were unfamiliar with it.
Figure 23. Answer to
question 18: How familiar would you say you are with CETA?
Base: Respondents who are
familiar with CETA (n=410)
Now knowing a little
bit more about CETA, 28% of all respondents indicated that they support it,
while 2% oppose the agreement. Most of the respondents (70%) were unsure,
however. Men (30%) and those ages 18 to 34 (36%) were more likely to support
CETA.
Figure 24. Answer to question 19: What do you think of
CETA overall? Is it something you
personally would support or oppose? Is that strongly or somewhat?
Base: All respondents (n=2,000)
Those who support CETA
most often explained that they feel it is good for the economy (22%) and
promotes trade as well as strengthening the links between countries (20%).
Those who oppose CETA most often felt that Italy does not need to import any
products (29%) and that the agreement offers minimal benefits (23%). See Tables
9 and 10, below for the reasons respondents provided, as to why they support or
oppose CETA.
|
Reasons for supporting CETA |
Total |
|
n = (weighted) |
558 |
|
n = (unweighted) |
592 |
|
Good
for the economy |
22% |
|
Promotes
trade / free trade / exchange / relationship / strengthen links between
countries |
20% |
|
Good
to remove/lift/revise tariffs/duties |
13% |
|
Good
for businesses / companies / commercial opportunities |
10% |
|
Good
initiative / It's a good thing |
8% |
|
Good
opportunity to export / increase export |
6% |
|
New
markets for our products |
5% |
|
Good
for consumers (access, better prices, etc.) |
4% |
|
Need
more information |
4% |
|
Good
opportunity |
3% |
|
Positive
(unspecified) |
3% |
|
Good
benefits (unspecified) |
3% |
|
Reduction
of taxes |
3% |
|
Good
for employment / jobs |
2% |
|
Trustworthy
/ Reliable / Reputable |
2% |
|
Good
established rules / regulations |
2% |
|
Easier
to invest in Canada |
1% |
|
Other |
2% |
|
Don’t
know / Refused |
3% |
Table 9. Answer to question 20: Why do
you say you SUPPORT CETA?
Base: Respondents who somewhat or strongly support
CETA (n=644)
|
Reasons for not supporting CETA |
Total |
|
n = (weighted) |
46 |
|
n = (unweighted) |
52 |
|
We
do not need to import |
29% |
|
Minimal
benefits / Not profitable enough |
23% |
|
Too
many interests |
6% |
|
Lack
of transparency / trust |
6% |
|
Need
more information |
4% |
|
Good
for employment / jobs |
3% |
|
Positive
(unspecified) |
1% |
|
Other |
19% |
|
Don't
know / Refused |
15% |
Table 10. Answer to question 20: Why do
you say you NOT SUPPORT CETA?
Base: Respondents who somewhat or strongly oppose CETA
(n=52)
Presented with a list
of statements about CETA, in terms of the opportunities arising from the trade
agreement, at least 7 out of 10 respondents agreed with all of them.
Specifically, respondents agreed that CETA will: strengthen the partnership
between Italy and Canada (76%); will offer business opportunities for Italian
companies (74%); will open the North American market to Italian products (73%);
will allow Italians to have access to and discover more Canadian products
(74%); and that it will facilitate labour mobility between Italy and Canada
(73%).
Respondents ages 18 to
34 were significantly more likely than older respondents to agree with all 5
statements concerning the benefits of CETA for both countries.
Figure 25. Answer to
question 23: I will now read you a series of statements you may have heard
about CETA. For each of them, I would like you to tell me whether you totally
agree, somewhat agree, somewhat disagree, or totally disagree. The CETA… Base:
All respondents (n=2,000)
|
STATEMENT |
NET AGREE |
Strongly agree |
Somewhat agree |
Neither agree nor disagree |
NET DISAGREE |
Somewhat disagree |
Strongly disagree |
Don’t know |
|
…will strengthen the partnership between Italy and Canada |
76% |
20% |
56% |
13% |
5% |
3% |
1% |
7% |
|
…offers business opportunities for Italian companies |
74% |
22% |
52% |
13% |
6% |
4% |
1% |
8% |
|
…will open the North American market to Italian products |
74% |
20% |
53% |
12% |
5% |
4% |
1% |
9% |
|
…will allow Italians to have access to and discover more
Canadian products |
74% |
17% |
57% |
13% |
6% |
4% |
2% |
8% |
|
…is a good thing because it will facilitate labour mobility
between the two countries |
73% |
21% |
52% |
13% |
6% |
5% |
1% |
7% |
Table 11. Answer to question 23: I will now read you a series
of statements you may have heard about CETA. For each of them, I would like you
to tell me whether you totally agree, somewhat agree, somewhat disagree, or
totally disagree. The CETA…
Base: All respondents (n=2,000)
Thinking about the
potential issues regarding trade between Canada and the European Union,
respondents most often reported that economic growth is the most important
issue (22%), followed by expansion of trade (8%).
|
Important trade issues |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
Economic
growth |
22% |
|
Expansion
of trade / exchange (commercial, industrial, cultural, etc.) |
8% |
|
Employment
/ job / work opportunities |
6% |
|
Good
established rules / regulations (product safety, quality, health standards,
etc.) |
6% |
|
Export
opportunities / More export opportunities |
4% |
|
New
markets for our products |
4% |
|
Trust
/ Reliability |
4% |
|
Commercial
/ Business opportunities |
2% |
|
Variety/Diversity
of products |
2% |
|
Removal/Reduction
of tariffs/duties/taxes |
2% |
|
Strengthen
connection/partnership |
2% |
|
Renewable
energy |
2% |
|
Equal
exchange |
1% |
|
Benefits/Advantages
/ Benefits/Advantages for all (unspecified) |
1% |
|
Commercial
/ International development |
1% |
|
Removing
non-tariff barriers |
1% |
|
Transparency |
1% |
|
Investment
opportunities |
1% |
|
Financial
aspect (unspecified) |
1% |
|
New
technologies |
1% |
|
Global
warming |
1% |
|
Help
companies / businesses (unspecified) |
1% |
|
Other |
2% |
|
Don't
know / Refused |
26% |
Table 12. Answer to question 24: What is the most important
issue for you regarding trade between Canada and the EU?
Base: All respondents (n=2,000)
When asked about what
would improve their perceptions of CETA, respondents most often reported that
they feel better knowing that the exporting country needs to respect the Health
and Safety requirements of the importing country (82%), and that it opens the
possibility for Italians to temporarily work in Canada (79%).
Respondents ages 18 to
34 were significantly more likely than older respondents to report that all 4
elements improve their perceptions of CETA.
Figure 26. Answer to question 25: For each of the
following items, please indicate whether it improves your perception of CETA or
not. [Interviewer
instruction: List. Only one answer per line.]
Percentage of respondents who reported “yes, it
improves my perception of CETA.”
Base: All respondents (n=2,000)
When asked on which
topics they would like more information regarding CETA, more than half of the
respondents reported wanting to know more about the advantages CETA offers for
Italian consumers (54%), followed by 46% who would like to know more about the
export opportunities for Italy.
Younger respondents
(ages 18 to 34) are more interested in information about the environment (32%),
while men are more likely to be interested in information about export
opportunities for Italy (49%) and temporary work opportunities in Canada (44%).
Figure 27. Answer to question 26: On which topics
would you like more information regarding CETA? [Interviewer instruction: List.
Several answers are possible.]
Base: All respondents (n=2,000)
Thinking about the
source of information about CETA, respondents consider agricultural producers
(87%), the Canadian government (85%), and farmers’ associations (85%)[7] to
be the most credible. Social media was by far considered the least credible
source of information (37%).
Those ages 18 to 34
are more likely to feel that the following sources are credible: agricultural
producers (91%); farmers’ associations (90%); national business associations
and businesspeople (85%); environmental groups (84%); lobby groups (76%); traditional
media (57%); and social media (46%).
Figure 28. Answer to
question 27: In terms of receiving information about CETA, how credible do you
think each of the following are? Base: All respondents (n=2,000)
|
SOURCE OF INFORMATION |
NET CREDIBLE |
Very credible |
Somewhat credible |
NET NOT CREDIBLE |
Not very credible |
Not at all credible |
Don’t know |
|
Agricultural producers |
87% |
21% |
66% |
10% |
9% |
1% |
3% |
|
The Canadian government |
85% |
16% |
69% |
11% |
10% |
1% |
4% |
|
Farmers associations |
85% |
19% |
67% |
12% |
10% |
1% |
3% |
|
The European Union |
79% |
16% |
64% |
18% |
17% |
2% |
2% |
|
The Italian government |
76% |
15% |
61% |
22% |
18% |
4% |
2% |
|
Environmental groups |
76% |
10% |
66% |
21% |
18% |
2% |
3% |
|
National business associations and businesspeople |
76% |
14% |
62% |
21% |
19% |
1% |
3% |
|
Local citizens |
75% |
11% |
63% |
23% |
20% |
2% |
3% |
|
Community leaders and influencers |
70% |
4% |
66% |
27% |
25% |
2% |
3% |
|
Lobby groups |
68% |
5% |
64% |
26% |
23% |
3% |
5% |
|
Traditional media (TV, Radio, Newspapers) |
52% |
1% |
51% |
46% |
42% |
4% |
2% |
|
Word of mouth |
49% |
2% |
48% |
48% |
40% |
8% |
2% |
|
Social Media (Facebook, Twitter, etc.) |
37% |
1% |
36% |
59% |
49% |
11% |
3% |
Table
13. Answer to question 27: In terms of receiving
information about CETA, how credible do you think each of the following are? Base:
All respondents (n=2,000)
Thinking specifically
about CETA and Italy’s economic recovery from COVID-19, 72% of Italians feel
that Canada is a reliable economic and commercial partner while 18% do not; 9%
were unsure. Those ages 18 to 34 (81%) were significantly more likely than
those ages 35 to 54 (68%) to feel that Canada is a reliable partner.
Figure 29. Answer to question 28: In your opinion, is
Canada a reliable economic and commercial partner for Italy's post-COVID-19
economic recovery? Base: All respondents (n=2,000)
When asked how
relevant they feel CETA is to Italy’s economic recovery from COVID-19, 41% of the
respondents suggested that CETA is more relevant now (41%) while 37% felt that
it is about the same. Eight percent (8%) reported that CETA is less relevant
now, and 14% were unsure. Those ages 18 to 34 (58%) were significantly more
likely than those ages 55+ (34%) to feel that CETA is more relevant post-COVID.
Figure
30. Answer to question 29: Do you think that the CETA is now more relevant,
about as relevant, or less relevant to Italy's economic recovery from the
COVID-19 pandemic? Base: All respondents (n=2,000)
Finally, respondents
were asked about their overall opinion regarding COVID-19 and trade agreements.
More than three quarters of the respondents (77%) felt that the pandemic made
them realize that trade agreements with trusted countries are necessary and
valuable for their country’s recovery, while only 15% indicated that the
pandemic has made them realize that Italy should further close its borders to
protect their economy. Younger respondents (ages 18 to 34) by far agreed with
the former: 86% felt that economic and trade agreements are necessary and
valuable.
Figure 31.
Answer to question 30: Which of these two statements most closely reflects your
opinion?
Base: All
respondents (n=2,000)
|
SEX |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
Male |
48% |
|
Female |
52% |
Table
14. Sex
|
AGE |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
18-24 A. |
8% |
|
25-34 A. |
13% |
|
35-44 A. |
15% |
|
45-54 A. |
19% |
|
55-64 A. |
17% |
|
65-74 A. |
12% |
|
75+ A. |
15% |
Table
15. Age
|
HEAD OF FAMILY |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
The head of the
family is the interviewee |
45% |
|
The head of the
family is the spouse of the interviewee |
34% |
|
The head of the
family is another person |
21% |
Table
16. Head of family
|
NUMBER OF PEOPLE IN HOUSEHOLD |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
A person |
10% |
|
Two people |
33% |
|
Three people |
28% |
|
Four people |
24% |
|
Five people |
2% |
|
Six or more
people |
- |
|
Does not
indicate |
3% |
Table
17. Number of people in household
|
CHILDREN UNDER 15 IN HOUSEHOLD |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
A child |
12% |
|
Two kids |
4% |
|
Three children |
- |
|
Four children |
- |
|
Five children |
- |
|
Six or more
people |
- |
|
No children |
85% |
Table
18. Number of children under 15 living in the household
|
LEVEL OF EDUCATION |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
Graduation |
16% |
|
University
without a degree |
2% |
|
High school
with diploma |
35% |
|
High school
without a diploma |
10% |
|
Licensed junior
high school |
21% |
|
Unlicensed
junior high school |
6% |
|
Licensed
elementary school |
10% |
|
Primary school
without a license |
- |
|
No school |
- |
|
Does not
indicate |
- |
Table
19. Level of education
|
PROFESSION |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
Entrepreneur,
Freelancer (indep.) |
4% |
|
Executive,
Senior Official (Dep.) |
1% |
|
Intermediate
framework (office manager, service manager, technician with |
1% |
|
Teacher
(teacher, professor) (employee) |
2% |
|
Employee
(employee) |
36% |
|
Merchant,
Craftsman (indep.) |
7% |
|
Skilled worker
(employee) |
7% |
|
General worker
(employee) |
4% |
|
Farmer Tenant
(indep.) |
- |
|
Employee Farmer
(Laborer (employee) |
- |
|
Housewife
(employed only in the house) |
- |
|
Retired |
35% |
|
Unemployed (or
awaiting 1st employment) |
1% |
|
Student |
- |
|
Other |
- |
|
Does not
indicate |
2% |
Table 20. Profession
|
HOUSEHOLD INCOME |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
Up to 440 Euros |
- |
|
440 - 540 Euros |
- |
|
540 - 645 Euros |
- |
|
645 - 750 Euros |
- |
|
750 - 850 Euros |
1% |
|
850 - 955 Euros |
1% |
|
955 - 1060
Euros |
1% |
|
1060 - 1160
Euros |
3% |
|
1160 - 1265
Euros |
3% |
|
1265 - 1370
Euros |
2% |
|
1370 - 1550
Euros |
4% |
|
1550 - 1940
Euros |
5% |
|
1940 - 2455
Euros |
7% |
|
2455 - 3875
Euros |
6% |
|
More than 3875
Euros |
5% |
|
Does not
indicate |
63% |
Table
21. Monthly household income before taxes
|
TYPE OF HOME |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
In a single
house owned |
35% |
|
In a single
house for rent |
4% |
|
In a private
apartment |
52% |
|
In a rented
apartment |
7% |
|
In another type
of home (in a rented room, etc.) |
- |
|
Does not
indicate |
2% |
Table
22. Type of home
|
Total |
|
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
North-West |
27% |
|
North-East |
19% |
|
Centre |
20% |
|
South |
23% |
|
Islands |
11% |
Table
23. Geographic area
|
TYPE OF MUNICIPALITY |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
Capital |
30% |
|
Not the capital |
70% |
Table
24. Type of municipality
|
SIZE OF CITY/TOWN |
Total |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
Up to 2,000 inhabitants |
2% |
|
2,001 – 3,000
inhabitants |
6% |
|
3,001 – 5,000 inhabitants |
9% |
|
5,001 - 10,000
inhabitants |
13% |
|
10,001 - 20,000
inhabitants |
16% |
|
20,001 – 30,000
inhabitants |
8% |
|
30,001 – 50,000
inhabitants |
10% |
|
5,0001 -
100,000 inhabitants |
13% |
|
100,001 – 250,000
inhabitants |
7% |
|
Over 250,000 inhabitants |
15% |
Table
25. Size of city/town
To achieve the goals
of the study, a research plan based on a quantitative methodology was
developed. The study consisted of a telephone survey of the general population
of Italy. This methodology was used to explore and assess the perceptions and
image of Canada and Canadians in Italy as well as Italians’ knowledge and
opinions about the CETA.
Telephone Methodology
The quantitative
research was conducted by means of telephone surveys (landline and cellphone)
using computer-assisted telephone interviewing (CATI) technology. The survey
questionnaire was developed by Leger in collaboration with Global Affairs
Canada. Data collection was carried out by BVA-Doxa, Leger’s partner in Italy.
Data collection for
this survey took place between January 14 and 31, 2021. A total sample of 2,000
Italians aged 18 and over, living in all regions of Italy were surveyed. The
final research tool is provided in Appendix
B: Survey questionnaire.
Particular attention
was paid to ensure that the distribution of respondents was representative of
the general population, while ensuring that a minimum number of respondents
from each region of the country was surveyed. The following table presents the
distribution of respondents in the regions:
|
Regions |
Sample |
|
n = (weighted) |
2,000 |
|
n = (unweighted) |
2,000 |
|
PIEMONTE |
7% |
|
LIGURIA |
3% |
|
LOMBARDIA |
17% |
|
TRENTINO
ALTO ADIGE |
2% |
|
VENETO |
8% |
|
FRIULI
VENEZIA GIULIA |
2% |
|
EMILIA |
7% |
|
TOSCANA |
6% |
|
MARCHE |
2% |
|
UMBRIA |
2% |
|
LAZIO |
10% |
|
MOLISE |
1% |
|
ABRUZZI |
2% |
|
CAMPANIA |
9% |
|
PUGLIA |
6% |
|
BASILICATA |
1% |
|
CALABRIA |
3% |
|
SICILIA |
8% |
|
SARDEGNA |
3% |
Table
A1. Regional distribution of respondents
Since the survey
respondents were randomly selected, the sample thus collected has the
characteristics of a probability sample. It can therefore be said that the
results of this survey are representative of the state of opinion of the Italian
population. The margin of error for a probability sample of this size is ±2.19%,
and that is, 19 times out of 20 (confidence interval of 95%).
Leger respects the
strictest guidelines for quantitative research. The survey was drawn up in
accordance with the Government of Canada’s Standards
for the Conduct of Government of Canada Public Opinion Research—Telephone
surveys. Respondents were assured that this research was voluntary,
confidential, and anonymous. As with all research conducted by Leger, any
information that could identify respondents was deleted from the data, in
accordance with the Privacy Act.
Unweighted and weighted samples
Using data from the
most recent Italian census, the results were weighted according to age, gender,
and region. The table below shows the distribution of respondents according to
these main demographic variables.
There is no evidence
in these data that a different distribution by region or age before weighting
would have significantly changed the results for this survey. The weighting
applied corrected the original imbalance for data analysis purposes; no further
manipulation was required.
|
AGE WITHIN SEX – NORTH WEST
REGION |
18 to 24 |
25 to 34 |
35 to 44 |
45 to 54 |
55 to 64 |
65+ |
Total |
|
Male |
1.09% |
1.67% |
2.06% |
2.62% |
2.18% |
3.32% |
12.95% |
|
Female |
0.99% |
1.60% |
2.03% |
2.61% |
2.28% |
4.36% |
13.87% |
|
Total |
2.08% |
3.27% |
4.09% |
5.23% |
4.47% |
7.68% |
26.82% |
Table
A2. Distribution of age and sex in the North West region
|
AGE WITHIN SEX – NORTH
EAST REGION |
18 to 24 |
25 to 34 |
35 to 44 |
45 to 54 |
55 to 64 |
65+ |
Total |
|
Male |
0.80% |
1.20% |
1.48% |
1.91% |
1.60% |
2.38% |
9.36% |
|
Female |
0.73% |
1.16% |
1.47% |
1.90% |
1.67% |
3.07% |
10.00% |
|
Total |
1.53% |
2.36% |
2.95% |
3.81% |
3.27% |
5.45% |
19.36% |
Table
A3. Distribution of age and sex in the North East region
|
AGE WITHIN SEX – CENTRAL
REGION |
18 to 24 |
25 to 34 |
35 to 44 |
45 to 54 |
55 to 64 |
65+ |
Total |
|
Male |
0.80% |
1.24% |
1.56% |
1.90% |
1.61% |
2.44% |
9.55% |
|
Female |
0.73% |
1.20% |
1.58% |
1.99% |
1.75% |
3.19% |
10.45% |
|
Total |
1.53% |
2.45% |
3.14% |
3.89% |
3.36% |
5.63% |
20.00% |
Table
A4. Distribution of age and sex in the Central region
|
AGE WITHIN SEX – SOUTH
REGION |
18 to 24 |
25 to 34 |
35 to 44 |
45 to 54 |
55 to 64 |
65+ |
Total |
|
Male |
1.10% |
1.65% |
1.81% |
2.06% |
1.84% |
2.58% |
11.04% |
|
Female |
1.02% |
1.59% |
1.81% |
2.16% |
1.99% |
3.26% |
11.84% |
|
Total |
2.12% |
3.24% |
3.62% |
4.22% |
3.83% |
5.85% |
22.88% |
Table
A5. Distribution of age and sex in the South region
|
AGE WITHIN SEX – ISLANDS |
18 to 24 |
25 to 34 |
35 to 44 |
45 to 54 |
55 to 64 |
65+ |
Total |
|
Male |
0.50% |
0.76% |
0.85% |
0.99% |
0.89% |
1.28% |
5.28% |
|
Female |
0.46% |
0.73% |
0.85% |
1.03% |
0.96% |
1.63% |
5.66% |
|
Total |
0.96% |
1.50% |
1.71% |
2.02% |
1.85% |
2.90% |
10.94% |
Table
A6. Distribution of age and sex in the Islands
|
REGION WITHIN
MUNICIPALITY SIZE |
Up to 10,000 |
10,000 to 50,000 |
50,000 to 250,000 |
250,000+ |
Total |
|
Piemonte/V.D.Aosta
|
3.08% |
2.30% |
0.65% |
1.47% |
7.50% |
|
Liguria
|
0.74% |
0.56% |
0.35% |
0.98% |
2.63% |
|
Lombardia
|
6.60% |
5.70% |
2.05% |
2.34% |
16.69% |
|
Tre
Venezie |
4.77% |
4.53% |
1.75% |
0.88% |
11.92% |
|
Emilia
|
1.70% |
2.54% |
2.53% |
0.66% |
7.44% |
|
Toscana
|
1.25% |
2.52% |
1.85% |
0.63% |
6.25% |
|
Marche/Umbria
|
1.29% |
1.74% |
0.99% |
0.00% |
4.02% |
|
Lazio
|
1.30% |
2.35% |
1.36% |
4.72% |
9.73% |
|
Campania
|
2.10% |
3.79% |
1.94% |
1.57% |
9.40% |
|
Abruzzo/Molise/Puglia
|
2.28% |
4.00% |
2.53% |
0.54% |
9.35% |
|
Basilicata/Calabria
|
2.15% |
0.87% |
1.11% |
0.00% |
4.13% |
|
Sicilia
|
1.67% |
3.11% |
1.80% |
1.58% |
8.16% |
|
Sardegna
|
1.28% |
0.80% |
0.70% |
0.00% |
2.78% |
|
Total |
30.21% |
34.81% |
19.62% |
15.37% |
100.00% |
Table
A7. Distribution of regions within municipality size
As with all research
conducted by Leger, contact information was kept completely confidential, and
any information that could identify respondents was deleted from the data, in
accordance with the Privacy Act of
Canada.
Participation rate calculation
The overall response
rate for this study is 21.22%. The response rate is calculated using the
following formula: response rate = R ÷ (U + IS + R). The table below provides
details of the calculation.
|
Base
Sample |
52,359 |
|
Invalid number |
48,047 |
|
No service |
47,356 |
|
Non-residential |
691 |
|
Fax / modem / pager |
- |
|
Double |
- |
|
Unresolved (U) |
124 |
|
No answer |
82 |
|
Answering machine |
28 |
|
Line busy |
32 |
|
EFFECTIVE
SAMPLE* |
2,161 |
|
In-scope non-responding
units (IS) |
1,676 |
|
Refusal |
1,659 |
|
Language Barrier |
17 |
|
Responding units (R) |
485 |
|
Quota attained |
- |
|
Unqualified |
22 |
|
Incomplete |
362 |
|
Appointment |
101 |
|
COMPLETED
INTERVIEWS |
2,000 |
|
Response rate |
21,22% |
Table
A8. Call disposition summary
A response rate of 21.22% is good for
consumer telephone studies in Italy. A high response rate reduces the risk of
non-response bias in the survey by reducing the probability that the sample is
not representative.
As with all research conducted by Leger, contact information was kept completely confidential and any information that could identify respondents was deleted from the data, in accordance with Canada's Privacy Act.
INTRODUCTION
INFO TXT
Hello, my name is ___________
from BVA-Doxa, an Italian public opinion research firm. Thank you for taking
the time to take part in this study. This study is about your perceptions of
international trade with other countries. Anyone can complete this survey; you
don’t need to be an expert.
Answering this survey
shouldn’t take more than 20 minutes of your time. Your participation is
voluntary, and the answers you provide will be kept confidential and anonymous.
May I
continue?
Yes
Make
appointment
Refusal
ONLY READ IF NEEDED
This study is about
your perceptions of Canada. Anyone can complete this survey. You don’t have to
be an expert or know Canada well to answer the questions. We are interested in
your opinion.
MENTION THE CLIENT
ONLY AT THE END OF THE SURVEY
This study was
commissioned by the Canadian government.
Section A. General
perception of Canada
SINGLE MENTION
NUMERICAL QUESTION:
0-100
ASK ALL
RANDOM ORDER
Q#1
To begin, I would like
you to rate your overall opinion of different countries on a scale of 0 to 100.
“0” means that your
perception of the country is VERY NEGATIVE and “100” means you have a VERY
POSITIVE perception.
Scores in between
allow you to specify your opinion.
Required answer 0 to
100
STATEMENTS LIST
1. Canada
2. Italy
3. Germany
4. France
5. United Kingdom
6. United States
7. Australia
8. China
9. Japan
10. South Korea
11. The Netherlands
12. Spain
13. Turkey
14. India
15. Brazil
ANSWER CHOICES
Numerical answer
Min:0
Max: 100
998 I don’t know
SINGLE MENTION
ASK ALL
RANDOM ORDER
Q#2
In your opinion, are
the following countries very reliable, somewhat reliable, somewhat unreliable,
or unreliable as economic partners for Italy?
Interviewer
instruction: List. Only one answer per line.
synchronized with Q1
STATEMENTS LIST
1. Canada
3. Germany
4. France
5. United Kingdom
6. United States
7. Australia
8. China
9. Japan
10. South Korea
11. The Netherlands
12. Spain
13. Turkey
14. India
15. Brazil
ANSWER CHOICES
1 Very reliable
2 Somewhat reliable
3 Somewhat unreliable
4 Very unreliable
98 I don’t know
[ASK TO ALL]
[LIST ORDER: In order]
[STATEMENT LIST ORDER:
Randomized]
Q#3
Do you agree or
disagree with each of the following statements?
STATEMENTS LIST
1. Free trade agreements are good for
Italy's prosperity
2. Free trade agreements endanger jobs
in Italy
3. Italians benefit from free trade
agreements by having access to quality foreign products
4. Italy must limit imports of foreign
products as much as possible
5. Italy needs to increase its exports
of Italian products
6. In general, Italy benefits from
international trade.
7. Rules for importing foreign products
into Italy should be stricter
8. I trust the controls set by the
Italian government regarding foreign products.
9. Italy should participate in more
trade agreements with foreign countries
ANSWER CHOICES
1. Strongly agree
2. Somewhat agree
3. Somewhat disagree
4. Strongly disagree
98. I don’t know
[ASK TO ALL]
[SINGLE MENTION GRID]
[LIST ORDER: In order]
[STATEMENT LIST ORDER:
Randomized]
Q#4
How much do you trust
each of the following?
STATEMENTS LIST
1. The European Union
2. The Canadian government
3. The Italian government
4. Environmental groups
5. Agricultural producers
6. National business associations and
businesspeople
7. Traditional media (TV, Radio,
Newspapers)
8. Social Media (Facebook, Twitter,
etc.)
9. Farmers associations and
10. Lobby groups
ANSWER CHOICES
1. A lot
2. Moderately
3. A little
4 Not at all
98. I don’t know
MULTIPLE MENTIONS: MAX
3
[ASK ALL]
[RANDOM]
Q#16
Among the following,
which country or countries… produce/export the “safest” food products…
Interviewer
instruction: List. Maximum of three answers.
1. French products
2. Canadian products
3. American products
4. British products
5. Chinese products
6. Korean products
7. German products
8. Russian products
9. Turkey products
10. Kazakhstan products
11. Japan products
12. Brazil products
98. I don’t know (Do not read)
MULTIPLE MENTIONS:
MAX3
[ASK ALL]
Q#5
Thinking now about
Canada, for you, Canada is above all:
Interviewer
instruction: List. Maximum of three answers.
1. Wide open spaces and beautiful
landscapes
2. A country with a strong French
culture
3. A country with a strong Anglo-Saxon
culture
4. A country rich in raw materials
5. A country that is trustworthy, fair
and multicultural
6. An economically vibrant country
7. A country with a very high standard
of living
8. A country where you could spend your
vacation or even settle down
98. I don’t know (Do not read)
MULTIPLE MENTIONS:
MAX5
[ASK ALL]
[RANDOM]
Q#6
What connections have
you had with Canada to date:
Interviewer instruction:
List. Several answers are possible.
1. You have visited Canada.
2. You have friends or family who have
visited Canada.
3. You have friends or family who have
immigrated in Canada.
4. You have Canadian friends or family.
5. You have worked or done business
with Canadians.
6. Other (specify)
8. No relations with Canada to date (Do
not read)
MULTIPLE MENTIONS:
MAX5
[ASK ALL]
[RANDOM]
Q#7
Have you ever had the
intention of…
Interviewer
instruction: List. Several answers are possible.
1. Going on holiday to Canada
2. Moving to Canada to live there
3. Doing business with Canada
4. Studying in Canada
5. Making investments in Canada
[ASK ALL]
[RANDOM]
Q#7B
Do you agree or
disagree with each of the following statements? Is it strongly or somewhat…
STATEMENTS LIST
1. …Canada and the United states of
America are very different countries
2. …Canada is more similar to European
countries than the United States of America
3. …Canada and the United States of
America share pretty much the same culture
4. …Canadian and American lifestyles
are very similar, they consume the same products
ANSWER CHOICES
1. Strongly agree
2. Somewhat agree
3. Somewhat disagree
4. Strongly disagree
98. I don’t’ know (Do not read)
[ASK ALL]
[IN ORDER]
Q#7C
Do you know that
Canada has ten provinces and three territories to the north?
ANSWER CHOICES
1. Yes
2. No
98. I don’t’ know (Do not read)
[ASK ALL]
[IN ORDER]
Q#7D
How familiar are you
with the different provinces and territories in Canada?
ANSWER CHOICES
1. Very familiar
2. Somewhat familiar
3. Somewhat unfamiliar
4. Very unfamiliar
98. I don’t’ know (Do not read)
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#8
I am going to read you
some opinions that can be heard about Canada’s economy. For each one, tell me
if it corresponds a lot, somewhat, not really, or not at all to the image you
have of Canada.
Canada…
Interviewer
instruction: List. Only one answer per line.
STATEMENTS LIST
1. …has companies that are competitive
on an international scale
2. …offers good investment
opportunities
3. …has products whose quality is
renowned worldwide
4. …is a country with companies that
have cutting-edge technology
5. …is a country that has many
well-known brands
6. …has a high level of education and
research
ANSWER CHOICES
1. Corresponds a lot
2. Somewhat corresponds
3. Doesn’t really correspond
4. Doesn’t correspond at all
98. I don’t’ know (Do not read)
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#9
I am going to read you
some opinions that can be heard about Canada’s culture. For each one, tell me
if it corresponds a lot, somewhat, not really, or not at all to the image you
have of Canada.
Canada…
Interviewer
instruction: List. Only one answer per line.
Prog: Rotation of
items
STATEMENTS LIST
1. …is a country that is known for its
artists on the international scene
2. …is an avant-garde country in terms
of cultural affairs
3. …has an original and/or unique art
scene
4. …is regarded for its culture in
Italy
ANSWER CHOICES
1. Corresponds a lot
2. Somewhat corresponds
3. Doesn’t really correspond
4. Doesn’t correspond at all
98. I don’t’ know (Do not read)
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#10
I am going to read you
some opinions that can be heard about Canada’s social model. For each one, tell
me if it corresponds a lot, somewhat, not really, or not at all to the image
you have of Canada.
Canada…
Interviewer
instruction: List. Only one answer per line.
Prog: Rotation of
items
STATEMENTS LIST
1. …gives everyone a chance
2. …is respectful of ethnic, linguistic,
religious, and sexual diversity
4. …is a country that looks after its
Native communities (Indigenous people)
5. …is a feminist country
6. …is a country that is a forerunner
in equality between men and women
7. …is a socially innovative country
8. …is an inspiring model for Italy
9. … is a country where people are
respectful of laws and regulations
ANSWER CHOICES
1. Corresponds a lot
2. Somewhat corresponds
3. Doesn’t really correspond
4. Doesn’t correspond at all
98. I don’t’ know (Do not read)
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#11
I am going to read you
some opinions that can be heard about Canada’s environment. For each one, tell
me if it corresponds a lot, somewhat, not really, or not at all to the image
you have of Canada.
Canada…
Interviewer
instruction: List. Only one answer per line.
Prog: Rotation of
items
STATEMENTS LIST
1. …is an important partner in the
fight against global warming
2. …is a country that effectively
protects its ecosystems and environment
4. …is a country that adheres to
stringent health regulations, just like Europe
5. …is a country that produces quality
food products
ANSWER CHOICES
1. Corresponds a lot
2. Somewhat corresponds
3. Doesn’t really correspond
4. Doesn’t correspond at all
98. I don’t’ know (Do not read)
MULTIPLE MENTIONS: MAX
2
[ASK ALL]
[IN ORDER]
Q#12
Among the following
oil producing countries, from which country would you prefer to see Italy
import its oil?
Interviewer
instruction: List. Maximum of two answers.
1. Saudi Arabia
2. China
3. United States
4. Iraq
5. Canada
6. Iran
7. Russia
98. I don’t know (Do not read)
MULTIPLE MENTIONS MAX
= 3 CHOICES
[ASK ALL]
[RANDOM]
Q#13
With which of the
following industrial activities do you associate Canada with?
You may choose three.
Interviewer
instruction: List. Maximum of three answers.
1. Renewable energy and environmental
technologies
2. The computer industry and new
information technologies
3. The aviation and aerospace industry
4. The medical and pharmaceutical
industry
5. The agriculture and agri-food
industry
6. The oil and gas industry
7. Forestry and mining
8. The film industry
98. I don’t know (Do not read)
SINGLE MENTION
[ASK ALL]
[IN ORDER]
Q#14
Would you say that
Canada is an economic partner that is very, somewhat, a little, or not at all
important for Italy?
Interviewer
instruction: List. Only one answer possible.
1. Very important
2. Somewhat important
3. A little important
4. Not important at all
98. I don’t know (Do not read)
SINGLE MENTION
[ASK ALL]
[IN ORDER]
Q#15
Would you be very in
favour of, somewhat in favour of, neither in favour of nor against, somewhat
against, or very against Italy increasing its trade with Canada?
Interviewer
instruction: List. Only one answer possible.
1. Very in favour
2. Somewhat in favour
3. Neither in favour of nor against
4. Somewhat against
5. Very against
98. I don’t know (Do not read)
Section B. General
perception regarding the CETA
SINGLE MENTION
[ASK ALL]
Q#17
Canada and the
European Union have entered into a comprehensive commercial partnership known
as CETA. The CETA lifted nearly all tariffs on imported products. Have you
heard of CETA?
1. Yes
2. No
98. I don’t know
SINGLE MENTION
[ASK IF Q17 =1]
Q#18
How familiar would you
say you are with CETA?
1. Very familiar
2. Somewhat familiar
3. Somewhat unfamiliar
4. Very unfamiliar
98. I don’t know
[ASK TO ALL]
[LIST ORDER: In order]
Q#19
What do you think of
CETA overall? Is it something you
personally would support or oppose? Is that strongly or somewhat?
1. Strongly support
2. Somewhat support
3. Somewhat oppose
4. Strongly oppose
98. I don’t know
[ASK TO ALL]
[OPEN ENDED]
Q#20
Why do you say you
(INSERT Q# ANSWER) CETA?
96. Please specify
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#21
Among the following
list of products, which Canadian products might interest you?
Interviewer
instruction: List. Several answers are possible.
1. Fruit and vegetables
2. Meat
3. Fish and seafood
5. Grains and wheat
6. Maple syrup
7. Textiles and clothing
8. Cosmetics
9. Wine, beer and spirits
10. Pharmaceuticals
SINGLE MENTION GRID
[ASK ALL]
SYNCHRONIZED ORDER OF
THE LIST WITH PREVIOUS QUESTION
ANSWER CHOICE LIST IN
ORDER
Q#22
How confident are you
in the quality of the following Canadian products?
STATEMENTS LIST
1. Fruit and vegetables
2. Meat
3. Fish and seafood
5. Grains and wheat
6. Maple syrup
7. Textiles and clothing
8. Cosmetics
9. Wine, beer and spirits
10. Pharmaceuticals
ANSWER CHOICE
1. Very confident
2. Quite confident
3. Not much confident
4. Not at all confident
98. I don’t know
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#23
I will now read you a
series of statements you may have heard about CETA. For each of them, I would
like you to tell me whether you totally agree, somewhat agree, somewhat
disagree, or totally disagree.
The CETA…
Interviewer
instruction: List. Only one answer per line.
Prog: Rotation of
items
STATEMENTS LIST
1. …offers business opportunities for
Italian companies
2. …will open the North American market
to Italian products
3. …will strengthen the partnership
between Italy and Canada
4. …will allow Italians to have access
to and discover more Canadian products
5. …is a good thing because it will
facilitate labour mobility between the two countries
ANSWER CHOICES
1. Strongly agree
2. Somewhat agree
3. Neither agree nor disagree
4. Somewhat disagree
5. Strongly disagree
98. I don’t know (Do not read)
[ASK TO ALL]
[OPEN ENDED]
Q#24
What is the most
important issue for you regarding trade between Canada and the EU?
96. Please specify
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#25
For each of the
following items, please indicate whether it improves your perception of CETA or
not.
Interviewer
instruction: List. Only one answer per line.
Prog: Rotation of
items
STATEMENTS LIST
1. With CETA Canada now recognizes
Italian Agri-food geographical indications.
2. The CETA opens the possibility for
Italians to temporarily work in Canada.
3. Under the CETA, the Investment Court
System replaces traditional private arbitration for the settlement of
investment disputes.
4. Under CETA, the exporting country
needs to respect the Health and Safety requirements of the importing country.
ANSWER CHOICES
1. Yes, it improves my perception of
CETA
2. No, it doesn’t improve my perception
of CETA
98. I don’t know (Do not read)
SINGLE MENTION
[ASK ALL]
[RANDOM]
Q#26
On which topics would
you like more information regarding CETA?
Interviewer
instruction: List. Several answers are possible.
Prog: Rotation of
items
1. Health regulations and issues
2. Environment
3. Law and applicable legislations
4. Export opportunities for Italy
5. Opportunities for temporary work in
Canada
6. Advantages for Italian consumers
7. Other (specify)
8. None of these topics (Do not read)
[ASK TO ALL]
[SINGLE MENTION GRID]
[LIST ORDER: In order]
[STATEMENT LIST ORDER:
Randomized]
Q#27
In terms of receiving
information about CETA, how credible do you think each of the following are?
STATEMENTS LIST
1. The European Union
2. The Canadian government
3. The Italian government
4. Environmental groups
5. Agricultural producers
6. National business associations and
businesspeople
7. Traditional media (TV, Radio,
Newspapers)
8. Social Media (Facebook, Twitter,
etc.)
8. Local citizens
9. Farmers associations
10. Lobby groups
11. Word of mouth
12. Community leaders and influencers
ANSWER CHOICES
1. Very credible
2. Somewhat credible
3. Not very credible
4. Not at all credible
98. I don’t know
[ASK TO ALL]
[SINGLE MENTION]
[LIST ORDER:
Randomize]
Q28
In your opinion, is Canada a reliable economic and commercial partner for
Italy's post-COVID-19 economic recovery?
1 Yes
2 No
98 I
don't know
[ASK TO ALL]
[SINGLE MENTION]
[LIST ORDER: In order]
Q29
Do you think that the
CETA is now more relevant, about as relevant, or less relevant to Italy's
economic recovery from the COVID-19 pandemic?
1 More
relevant
2 About
as relevant
3 Less
relevant
98 I
don't know
[ASK TO ALL]
[SINGLE MENTION]
[LIST ORDER:
Randomize]
Q30
Which of these two
statements most closely reflects your opinion?
1 The
COVID-19 pandemic made me realize that economic and trade agreements with
trusted countries are necessary and valuable for Italy's economy.
2 The
COVID-19 pandemic made me realize that Italy should further close its borders
to foreign products to protect Italy's economy.
98 I
don't know
Section C.
Sociodemographic characterization
Sex
Age
Profession
Region
Size of city/town
Composition of
household
Number of children
under 15 living in the household
Level of education
Owner or renter
Monthly household
income before taxes
This concludes the
survey. Thank you for your cooperation.
INFO TXT
Buongiorno, mi chiamo
______________ e lavoro per BVA-Doxa, una società italiana di ricerche di
mercato. Grazie per averci dedicato del tempo per partecipare a questo studio
riguardante la Sua percezione riguardo gli scambi internazionali con altri
paesi. Chiunque può completare questo sondaggio; non è necessario essere
esperti in materia.
La partecipazione a questo
sondaggio non dovrebbe richiedere più di 20 minuti del Suo tempo. La Sua
partecipazione è volontaria e le risposte fornite saranno mantenute riservate e
anonime.
Posso continuare?
Sì
Fissare appuntamento
Rifiuto
LEGGERE SOLO SE NECESSARIO
Questo studio riguarda le
Sue percezioni del Canada. Chiunque può completare questo sondaggio. Non è
necessario essere esperti o conoscere bene il Canada per rispondere alle
domande. Siamo interessati alla Sua opinione.
FARE RIFERIMENTO AL COMMITTENTE
DELLA RICERCA SOLO ALLA FINE DEL SONDAGGIO
Questo studio è stato
commissionato dal governo canadese.
Sezione
A. Percezione generale del Canada
MENZIONE
SINGOLA
DOMANDA
NUMERICA: 0-100
CHIEDERE
A TUTTI
ORDINE
CASUALE
Q#1
Per iniziare, vorrei che
Lei valutasse la Sua opinione generale su una serie di paesi diversi, su una
scala da 0 a 100 , dove "0" significa che la percezione del paese è
MOLTO NEGATIVA e "100" significa che la percezione è invece MOLTO
POSITIVA.
I punteggi intermedi Le consentono di essere più
specifico nell’esprimere la Sua opinione.
Risposta obbligatoria da 0 a 100
ELENCO
1. Canada
2. Italia
3. Germania
4. Francia
5. Regno Unito
6. Stati Uniti d’America
7. Australia
8. Cina
9. Giappone
10. Corea del Sud
11. Paesi Bassi
12. Spagna
13. Turchia
14. India
15. Brasile
RISPOSTE POSSIBILI
Risposta
numerica
Minimo:
0
Massimo:
100
998 Non so
MENZIONE
SINGOLA
CHIEDERE
A TUTTI
ORDINE
CASUALE
Q#2
Secondo Lei, i Paesi che
seguono sono molto affidabili, abbastanza affidabili, abbastanza inaffidabili o
inaffidabili come partner economici per l'Italia?
Istruzioni per l’intervistatore: leggere l’elenco. Solo una risposta per riga.
Sincronizzato con Q1
ELENCO
1. Canada
2. Italia
3. Germania
4. Francia
5. Regno Unito
6. Stati Uniti d’America
7. Australia
8. Cina
9. Giappone
10. Corea del Sud
11. Paesi Bassi
12. Spagna
13. Turchia
14. India
15. Brasile
RISPOSTE POSSIBILI
1 Molto affidabile
2 Abbastanza affidabile
3 Abbastanza
inaffidabile
4 Inaffidabile
98 Non so
[CHIEDERE
A TUTTI]
[ORDINE
DELL’ELENCO: in ordine]
[ORDINE
DI PRESENTAZIONE DELLE AFFERMAZIONI: ordine casuale]
Q#3
Lei
è d’accordo o in disaccordo con le affermazioni che seguono?
ELENCO
DELLE AFFERMAZIONI
1. I trattati di libero scambio sono
una cosa positiva per la ricchezza dell’Italia
2. I trattati di libero scambio mettono
a repentaglio il lavoro in Italia
3. Gli italiani
beneficiano dei trattati di libero scambio grazie all’accesso a prodotti
stranieri di qualità
4. L’Italia deve
limitare al massimo l’importazione di prodotti stranieri
5. L’Italia deve
aumentare l’esportazione di prodotti italiani
6. In generale, l’Italia
trae beneficio dai commerci internazionali.
7. I regolamenti
relativi all’importazione di prodotti stranieri dovrebbero essere più severi
8. Mi fido dei controlli
attuati dal governo italiano relativamente ai prodotti stranieri.
9. L’Italia dovrebbe
partecipare a un numero maggiore di trattati commerciali con altri paesi
stranieri
RISPOSTE POSSIBILI
1. Assolutamente
d’accordo
2. Abbastanza d’accordo
3. Parzialmente in
disaccordo
4. Assolutamente in
disaccordo
98. Non so
[CHIEDERE A TUTTI]
[GRIGLIA - UNA SOLA RISPOSTA]
[ORDINE DELL’ELENCO: in ordine]
[ORDINE DI PRESENTAZIONE DELLE AFFERMAZIONI: ordine casuale]
Q#4
Quanta fiducia ripone in ognuno dei gruppi che seguono:
ELENCO
DI AFFERMAZIONI
1. L’Unione Europea
2. Il governo canadese
3. Il governo italiano
4. Gruppi ambientalisti
5. Produttori agricoli
6. Associazioni
imprenditoriali nazionali e imprenditori
7. Media tradizionali (TV, Radio,
quotidiani)
8. Social Media (Facebook, Twitter,
ecc.)
9. Associazioni di
agricoltori
10. Gruppi di interesse
speciale
RISPOSTE POSSIBILI
1. Molta
2. Moderata
3. Un po’
4 Per niente
98. Non so
RISPOSTE POSSIBILI: MAX 3
[CHIEDERE A TUTTI]
[ORDINE CASUALE]
Q#16
Relativamente ai prodotti che seguono, quali paesi
producono/esportano i prodotti alimentari "più sicuri"?
Istruzioni
per l’intervistatore: leggere l’elenco. Massimo
tre risposte.
1. Prodotti francesi
2. Prodotti canadesi
3. Prodotti statunitensi
4. Prodotti britannici
5. Prodotti cinesi
6. Prodotti coreani
7. Prodotti tedeschi
8. Prodotti russi
9. Prodotti turchi
10. Prodotti kazaki
11. Prodotti giapponesi
12. Prodotti brasiliani
98. Non so (Non leggere
questa opzione)
RISPOSTE POSSIBILI: MAX3
[CHIEDERE A TUTTI]
Q#5
Concentriamoci ora sul Canada; per Lei il Canada è principalmente:
Istruzioni per l’intervistatore: leggere l’elenco. Massimo tre risposte.
1. Ampi spazi aperti e
paesaggi meravigliosi
2. Un paese con una forte
cultura francese
3. Un paese con una forte
cultura anglosassone
4. Un paese ricco di materie
prime
5. Un paese affidabile, equo e
multiculturale
6. Un paese economicamente
vivace
7. Un paese con un tenore di
vita molto elevato
8. Un paese in cui trascorrere
le vacanze o addirittura stabilirsi
98. Non so (Non leggere
questa opzione)
RISPOSTE POSSIBILI: MAX5
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#6
Fino ad oggi, quali contatti ha avuto Lei con il Canada:
Istruzioni
per l’intervistatore: leggere l’elenco. È
possibile fornire più di una risposta.
1. Ha visitato il
Canada.
2. Ha amici o parenti che hanno
visitato il Canada.
3. Ha amici o familiari che
sono immigrati in Canada.
4. Ha amici o familiari
canadesi.
5. Ha lavorato o fatto
affari con i canadesi.
6. Altro (specificare)
8. Nessuna relazione con il
Canada fino ad oggi (Non leggere questa opzione)
NUMERO
MASSIMO DI RISPOSTE = 5
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#7
Ha mai avuto intenzione di…
Istruzioni
per l’intervistatore: leggere l’elenco. È
possibile fornire più di una risposta.
1. … andare in vacanza in Canada
2. … trasferirsi a vivere in Canada
3. … fare affari con il Canada
4. … studiare in Canada
5. … fare investimenti in Canada
[CHIEDERE
A TUTTI]
[ORDINE CASUALE]
Q#7B
Lei è d’accordo o in disaccordo con ognuna delle seguenti affermazioni?
Si tratta di un sentimento molto forte o relativamente forte?
ELENCO
DI AFFERMAZIONI
RISPOSTE POSSIBILI
1. Assolutamente
d’accordo
2. Abbastanza d’accordo
3. Parzialmente in
disaccordo
4. Assolutamente in
disaccordo
98. Non so (Non leggere
questa opzione)
[CHIEDERE A TUTTI]
[IN ORDINE]
Q#7C
Lei sapeva che il Canada è composto da dieci province e tre territori a
nord del paese?
RISPOSTE
POSSIBILI
1. Sì
2. No
[CHIEDERE A
TUTTI]
[IN ORDINE]
Q#7D
Quanta familiarità ha con le diverse province e territori del Canada?
RISPOSTE POSSIBILI
1. Molta familiarità
2. Una certa familiarità
3. Non molta familiarità
4. Pochissima
familiarità
98. Non so (Non leggere
questa opzione)
UNA SOLA RISPOSTA
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#8
Leggerò ora alcune opinioni che si sentono a proposito dell'economia
canadese. Per ognuna di esse, mi dica se corrisponde molto, abbastanza, non
molto, o per niente all'immagine che Lei ha del Canada.
Il Canada…
Istruzioni per l’intervistatore: leggere l’elenco. Solo una risposta per
riga.
ELENCO DELLE AFFERMAZIONI
1. … ha aziende che sono
competitive a livello internazionale
2. … offre buone
opportunità di investimento
3. ... ha prodotti la
cui qualità è rinomata in tutto il mondo
4. ... è un paese con
aziende che adottano tecnologie all'avanguardia
5. ... è un paese con
molti marchi famosi
6. ... ha un alto livello di istruzione
e ricerca
RISPOSTE POSSIBILI
1. Corrisponde molto
2. Corrisponde
abbastanza
3. Non corrisponde molto
4. Non corrisponde per
niente
98. Non so (Non leggere
questa opzione)
UNA SOLA RISPOSTA
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#9
Adesso
leggerò alcune opinioni relative alla cultura canadese. Per ognuna, mi dica se
corrisponde molto, abbastanza, non molto, o per niente all'immagine che Lei ha
del Canada.
Il
Canada…
Istruzioni
per l’intervistatore: leggere l’elenco. Solo una risposta per riga.
Programmatore:
elementi in ordine casuale
ELENCO
DELLE AFFERMAZIONI
1.
... è un paese noto per i suoi artisti sulla scena internazionale
2.
... è un paese all'avanguardia in termini di affari culturali
3.
... ha una scena artistica originale e/o unica
4.
... e’ rinomato in Italia per la sua cultura
RISPOSTE POSSIBILI
1. Corrisponde molto
2. Corrisponde
abbastanza
3. Non corrisponde molto
4. Non corrisponde per
niente
98. Non so (Non leggere
questa opzione)
UNA SOLA RISPOSTA
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#10
Le
leggerò alcune opinioni relative al modello sociale canadese. Per ognuna, mi
dica se corrisponde molto, abbastanza, non molto, o per niente all'immagine che
Lei ha del Canada.
Il
Canada…
Istruzioni
per l’intervistatore: leggere l’elenco. Una sola risposta per riga.
Programmatore:
elementi in ordine casuale
ELENCO
DELLE AFFERMAZIONI
1.
... offre a tutti un’occasione
2. ... rispetta la diversità etnica, linguistica, religiosa e sessuale
4. ... è un paese che si prende cura delle sue comunità native
(popolazioni indigene)
5. ... è un paese femminista
6. ... è un paese precursore nell'uguaglianza tra uomini e donne
7. ... è un paese socialmente innovativo
8. ... è un modello stimolante per l'Italia
9. ... è un paese in cui si rispettano le leggi e i regolamenti
RISPOSTE POSSIBILI
1. Corrisponde molto
2. Corrisponde
abbastanza
3. Non corrisponde molto
4. Non corrisponde per
niente
98. Non so (Non leggere
questa opzione)
UNA SOLA RISPOSTA
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#11
Sto per leggere
alcune opinioni relative al rispetto dell’ambiente in Canada. Per ognuna, mi
dica se corrisponde molto, abbastanza, non molto, o per niente all'immagine che
Lei ha del Canada.
Il Canada…
Istruzioni per
l’intervistatore: leggere l’elenco. Una sola risposta per riga.
Programmatore:
elementi in ordine casuale
ELENCO DELLE
AFFERMAZIONI
1. ... è un
partner importante nella lotta contro il riscaldamento globale
2. ... è un paese che protegge efficacemente i suoi ecosistemi e
l'ambiente
4. ... è un paese che aderisce a rigide normative sanitarie, proprio
come l'Europa
5. ... è un paese che produce prodotti alimentari di qualità
RISPOSTE POSSIBILI
1. Corrisponde molto
2. Corrisponde
abbastanza
3. Non corrisponde molto
4. Non corrisponde per
niente
98. Non so (Non leggere
questa opzione)
NUMERO MASSIMO DI RISPOSTE = 2
[CHIEDERE
A TUTTI]
[IN
ORDINE]
Q#12
Tra i seguenti paesi produttori di petrolio, da quale paese preferirebbe
che l'Italia importasse il petrolio?
Istruzioni per
l’intervistatore: leggere l’elenco. Massimo due risposte.
1. Arabia Saudita
2. Cina
3. Stati Uniti d’America
4. Iraq
5. Canada
6. Iran
7. Russia
98. Non so (Non leggere questa opzione)
NUMERO
MASSIMO DI RISPOSTE = 3
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#13
A quali delle seguenti attività industriali associa il Canada?
È possibile sceglierne tre.
Istruzioni per l’intervistatore: leggere l’elenco. Massimo tre risposte.
1. Energie rinnovabili e
tecnologie ambientali
2. Industria informatica
e nuove tecnologie dell'informazione
3. Industria aeronautica
e aerospaziale
4. Industria medica e
farmaceutica
5. Agricoltura e
industria agroalimentare
6. Industria petrolifera
e del gas
7. Silvicoltura e
miniere
8. Industria cinematografica
98. Non so (Non leggere
questa opzione)
UNA SOLA RISPOSTA
[CHIEDERE A TUTTI]
[IN ORDINE]
Q#14
Lei definirebbe il Canada come partner economico molto importante,
abbastanza importante, relativamente importante o per niente importante per
l'Italia?
Istruzioni per
l’intervistatore: leggere l’elenco. Una
sola risposta possibile.
1. Molto importante
2. Abbastanza importante
3. Relativamente
importante
4. Per niente importante
98. Non so (Non leggere
questa opzione)
UNA SOLA RISPOSTA
[CHIEDERE
A TUTTI]
[IN
ORDINE]
Q#15
Lei
sarebbe molto a favore, abbastanza a favore, indifferente, piuttosto contrario
o decisamente contrario a un aumento degli scambi con il Canada da parte
dell’Italia?
Istruzioni
per l’intervistatore: leggere l’elenco. Una sola risposta
possibile.
1. Molto a favore
2. Abbastanza a favore
3. Indifferente
4. Piuttosto contrario
5. Decisamente contrario
98. Non so (Non leggere
questa opzione)
Sezione B. Percezione generale dell’Accordo economico e commerciale
globale (CETA)
UNA SOLA RISPOSTA
[CHIEDERE A TUTTI]
Q#17
Il Canada e l'Unione Europea hanno negoziato un trattato commerciale
globale noto come CETA. Il CETA ha revocato quasi tutte le tariffe sui prodotti
di importazione. Lei ha mai sentito parlare del CETA?
1. Sì
2. No
98. Non so
UNA SOLA RISPOSTA
[CHIEDERE SE LA RISPOSTA A Q17 =1]
Q#18
Quanta familiarità ha Lei con il CETA?
1. Molta familiarità
2. Una certa familiarità
3. Non molta familiarità
4. Pochissima
familiarità
98. Non so
[CHIEDERE A TUTTI]
[ORDINE DELL’ELENCO: in ordine]
Q#19
Cosa pensa del CETA in generale? È qualcosa che personalmente
sosterrebbe o a cui si opporrebbe? Sarebbe un sentimento forte o relativamente
forte?
1. Lo sosterrei con
forza
2. Lo sosterrei in
maniera relativa
3. Mi opporrei in
maniera relativa
4. Mi opporrei con forza
98. Non so
[CHIEDERE A TUTTI]
[DOMANDA APERTA]
Q#20
Perché dice che (INSERIRE LA RISPOSTA DATA) il CETA?
96. Per cortesia,
specifichi la Sua risposta.
UNA SOLA RISPOSTA
[CHIEDERE A TUTTI]
[ORDINE CASUALE]
Q#21
Tra quelli elencati qui di seguito, quali prodotti canadesi potrebbero
interessarLe?
Istruzioni
per l’intervistatore: leggere l’elenco. È
possibile fornire più di una risposta.
1. Frutta e verdura
2. Carne
3. Pesce e frutti di mare
5. Cereali e frumento
6. Sciroppo d'acero
7. Tessili e abbigliamento
8. Cosmetici
9. Vino, birra e
alcolici
10. Prodotti farmaceutici
GRIGLIA - UNA SOLA RISPOSTA
[CHIEDERE A TUTTI]
ORDINE DELL’ELENCO SINCRONIZZATO CON LA DOMANDA PRECEDENTE
RISPONDERE ALL’ELENCO DELLE AFFERMAZIONI IN ORDINE
Q#22
Quanta fiducia ha nella qualità dei seguenti prodotti canadesi?
ELENCO DELLE AFFERMAZIONI
1. Frutta e verdura
2. Carne
3. Pesce e frutti di
mare
5. Cereali e frumento
6. Sciroppo d'acero
7. Tessili e abbigliamento
8. Cosmetici
9. Vino, birra e
alcolici
10. Prodotti farmaceutici
RISPOSTE POSSIBILI
1. Molta fiducia
2. Abbastanza fiducia
3. Non molta fiducia
4. Nessuna fiducia
98. Non so
UNA SOLA RISPOSTA
[CHIEDERE A TUTTI]
[ORDINE CASUALE]
Q#23
Ora leggerò una serie di affermazioni che potrebbe aver sentito sul
CETA. Per ciascuna di esse, vorrei che mi dicesse se è assolutamente d'accordo,
abbastanza d'accordo, né d’accordo né in disaccordo, parzialmente in disaccordo
o assolutamente in disaccordo.
Il CETA…
Istruzioni per l’intervistatore: leggere l’elenco. Solo una risposta per
riga.
Programmatore: elementi in ordine casuale
ELENCO DELLE AFFERMAZIONI
1. ... offre opportunità
commerciali per le aziende italiane
2. ... aprirà il mercato
nordamericano ai prodotti italiani
3. ... rafforzerà il
partenariato tra Italia e Canada
4. ... consentirà agli
italiani di avere accesso e scoprire altri prodotti canadesi
5. ... è una cosa
positiva perché faciliterà la mobilità dei lavoratori tra i due paesi
RISPOSTE POSSIBILI
1. Assolutamente
d’accordo
2. Abbastanza d’accordo
3. Né d’accordo né in
disaccordo
4. Parzialmente in disaccordo
5. Assolutamente in disaccordo
98. Non so (Non leggere
questa opzione)
[CHIEDERE A TUTTI]
[DOMANDA APERTA]
Q#24
Qual è la questione di maggiore importanza, secondo
Lei, che riguarda gli scambi tra il Canada e l'Unione Europea?
96. Per cortesia,
specifichi la Sua risposta.
UNA SOLA RISPOSTA
[CHIEDERE A TUTTI]
[ORDINE CASUALE]
Q#25
Indichi se ognuno dei punti che seguono migliora o meno la Sua
percezione del CETA.
Istruzioni
per l’intervistatore: leggere l’elenco. Solo
una risposta per riga.
Programmatore: elementi in ordine casuale
ELENCO DELLE AFFERMAZIONI
1. Grazie al CETA il Canada riconosce ora le indicazioni geografiche
agroalimentari italiane.
2. Il CETA apre la possibilità agli italiani di lavorare temporaneamente
in Canada.
3. Ai sensi del CETA, il sistema giudiziario per gli investimenti
sostituisce il tradizionale arbitrato privato per la risoluzione delle
controversie in materia di investimenti.
4. Per esportare un prodotto, tutti i paesi che firmano l'accordo CETA
devono rispettare i requisiti di salute e sicurezza del paese importatore.
RISPOSTE POSSIBILI
1. Sì, migliora la mia
percezione del CETA
2. No, non migliora la
mia percezione del CETA
98. Non so (Non leggere
questa opzione)
UNA SOLA RISPOSTA
[CHIEDERE
A TUTTI]
[ORDINE
CASUALE]
Q#26
Su quali argomenti desidera avere maggiori informazioni sul CETA?
Istruzioni
per l’intervistatore: leggere l’elenco. È
possibile fornire più di una risposta.
Programmatore: elementi in ordine casuale
1. Normative
e questioni sanitarie
2. Ambiente
3. Leggi e regolamenti
vigenti
4. Opportunità di
esportazione per l'Italia
5. Opportunità di lavoro
temporaneo in Canada
6. Vantaggi per i
consumatori italiani
7. Altro (specificare)
8. Nessuno di questi
argomenti (non leggere questa opzione)
[CHIEDERE A TUTTI]
[GRIGLIA - UNA SOLA RISPOSTA]
[ORDINE DELL’ELENCO: in ordine]
[ORDINE DI LETTURA DELLE AFFERMAZIONI: ordine casuale]
Q#27
In termini di ricezione di informazioni sul CETA, quanto pensa Lei che
siano affidabili i gruppi che seguono?
ELENCO
DELLE AFFERMAZIONI
1. L’Unione Europea
2. Il governo canadese
3. Il governo italiano
4. Gruppi ambientalisti
5. Produttori agricoli
6. Associazioni
imprenditoriali nazionali e imprenditori
7. Media tradizionali (TV, Radio,
quotidiani)
8. Social Media (Facebook, Twitter,
ecc.)
9. Abitanti del luogo
10. Associazioni di agricoltori
11. Gruppi di interesse
speciale
12. Passaparola
13. Leader e influencer
della comunità
RISPOSTE POSSIBILI
1. Molto affidabile
2. Abbastanza affidabile
3. Non molto affidabile
4. Per niente affidabile
98. Non so
[CHIEDERE
A TUTTI]
[UNA SOLA RISPOSTA]
[ORDINE DELL’ELENCO: casuale]
Q#28
Secondo Lei, il Canada rappresenta un partner economico e commerciale di
fiducia ai fini della ripresa economica italiana del post COVID-19?
1 Sì
2 No
98 Non so
[CHIEDERE
A TUTTI]
[MENZIONE
SINGOLA]
[ORDINE
DELL’ELENCO: in ordine]
Q#29
Secondo Lei, il CETA è
ora più rilevante, meno rilevante o tanto rilevante quanto prima per la ripresa
economica italiana dalla pandemia dovuta al COVID-19?
1 Più
rilevante
2 Tanto
rilevante quanto prima
3 Meno rilevante
98 Non so
[CHIEDERE
A TUTTI]
[MENZIONE
SINGOLA]
[ORDINE
DELL’ELENCO: casuale]
Q30
Quale di queste due affermazioni riflette meglio la Sua opinione?
1 La
pandemia causata dal COVID-19 mi ha fatto capire che gli accordi economici e
commerciali con paesi fidati sono necessari e importanti per l’economia
italiana.
2 La
pandemia causata dal COVID-19 mi ha fatto capire che l’Italia dovrebbe chiudere
ulteriormente le frontiere a prodotti stranieri e proteggere la propria
economia.
98 Non
so
Sezione C. Caratterizzazione
sociodemografica
Genere
Età
Professione
Regione
Dimensione della città/cittadina
Dimensione del nucleo familiare
Numero di bambini sotto i 15 anni che vivono in casa
Livello
di educazione
Proprietario
o affittuario
Reddito familiare mensile al lordo delle imposte
Il sondaggio è ora
concluso. Grazie per la Sua collaborazione.
[1] Due to rounding, individual percentages may not necessarily reflect the combined total.
[2] Due to rounding, individual percentages may not necessarily reflect the combined total.
[3] Due to rounding, individual percentages may not necessarily reflect the combined total.
[4] Due to rounding, individual percentages may not necessarily reflect the combined total.
[5] Due to rounding, individual percentages may not necessarily reflect the combined total.
[6] Due to rounding, individual percentages may not necessarily reflect the combined total.
[7] Due to rounding, individual percentages may not necessarily reflect the combined total.