Qualitative/Quantitative Research on E-cigarette Flavours and Risk Perception - Final Report - Text Descriptions

Figure1: Smoking Status (Traditional Cigarettes)
Smoking Status (Traditional Cigarettes)	All Respondents (n=1,509)
Current Smoker	40%
Former Smoker	13%
Non-Smoker	47%

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Figure 2: Length of Time Smoking
Length of Time Smoking	Current Smokers (n=607)
5 years or less	82%
More than 5 years	16%

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Figure 3: Use of E-Cigarettes
Use of E-Cigarettes	All Respondents (n=1,509)
Did not use E-cigarettes	53%
Used E-cigarettes	47%

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Figure 4: E-Cigarette User Profile Frequency of Use
E-Cigarette User Profile: Frequency of Use	All Respondents (n=1,509)
Daily	6%
Occasional User	15%
Infrequent User	14%
1-Time User	13%
Non-User	53%

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Figure 5: E-Cigarette User Profile Age of First Use
E-Cigarette User Profile: Age of First Use	All E-Cigarette Users (n=713)
12 to 15	20%
16 to 18	32%
19 to 21	31%
21 to 24	18%

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Figure 6: Path of Use
Path of Use	E-Cigarette Users, and Current and Former Smokers (n=613)
1^st Tried Traditional Cigarettes	83%
1^st Tried E-Cigarettes	16%

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Figure 7: Sources of E-Cigarette Awareness
Sources of E-Cigarette Awareness	All Respondents (n=1,509)
Friend	62%
Social Media	31%
News - TV, radio, newspaper	22%
Family member	19%
Store sign/advertisement	16%
YouTube	10%
Co-worker	7%
Other	3%

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Figure 8: E-Cigarette Users in Personal Life
E-Cigarette Users in Personal Life	All Respondents (n=1,509)
Friend	53%
Classmate	29%
Family members	20%
Co-worker	15%
Parent or guardian	6%
Other	3%

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Figure 9: Knowledge of Nicotine Content
Knowledge of Nicotine Content	All E-Cigarette Users (n=713)
Always contain nicotine	14%
Sometimes contain nicotine	64%
Never contain nicotine	8%

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Figure 10: First-Time Users' Reasons for Trying E-Cigarettes
First-Time Users' Reasons for Trying E-Cigarettes	One-Time Users (n=189)
Friends were vaping	43%
Like the flavours and smell	40%
Offered to them	39%
Looked fun and exciting	23%
To quit smoking	4%
To try it	3%
Other	1%

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Figure 11: Likelihood of Trying E-Cigarettes Again
Likelihood of Trying E-Cigarettes Again	First-Time and Infrequent Smokers (n=397)
Will Try Again	38%
Will Not Try Again	32%
Not Sure	31%

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Figure 12: Reasons for Not Using E-Cigarettes Again
Reasons for Not Using E-Cigarettes Again	Won't or Don't Know If Will Try Again (n=251)
Know it's not healthy	40%
Unappealing	37%
Don't want to get addicted	17%
Sensation not satisfying	17%
Negative perception from others	11%
Hurt throat	11%
Not convenient	11%
Didn't like the smell	6%
Got sick after	3%
Cost	2%
Don't Smoke	1%
Other	1%

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Figure 13: Frequency of E-Cigarette Use Over Time
Frequency of E-Cigarette Use Over Time	Daily and Occasional E-Cigarette Users (n=316)
Use has increased	28%
No Change	40%
Use has decreased	28%

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Figure 14: Location of E-Cigarette Use
Location of E-Cigarette Use	Daily and Occasional E-Cigarette Users (n=316)
At home	59%
At parties	43%
On the sidewalk	29%
At school	26%
While driving	24%
At work	23%
At bars	14%
At movie theatre, pool halls, etc.	10%
Other	2%

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Figure 15: Length of Time After Waking Before Using an E-Cigarette
Length of Time After Waking Before Using an E-Cigarette	Daily E-Cigarette Users (n=87)
Under 5 minutes	24%
More than 5 minutes but less than 15 minutes	22%
15 minutes to <1 hour	30%
1 to 2 hours	13%
More than 2 hours	4%

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Figure 16: Strong Cravings to Use an E-Cigarette
Strong Cravings to Use an E-Cigarette	Daily E-Cigarette Users (n=87)
Experience Cravings	57%
No Cravings	33%
Don't Know	10%

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Figure 17: Parents' Awareness of E-Cigarette Use
Parents' Awareness of E-Cigarette Use	All E-Cigarette Users (n=713)
Parents are Aware	51%
Parents are NOT Aware	40%
Don't Know	9%

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Figure 18: Parents' Perceptions of E-Cigarettes
Parents' Perceptions of E-Cigarettes	E-Cigarette Users with Aware Parents (n=356)
Don't really care because they believe it's less harmful	26%
Worried about the health risks	26%
Don't really care	25%
Worried about the safety risks	23%
Don't know much about e-cigarettes	19%
Pressure to stop using all the time	16%
Don't care at all	7%
Don't know anything about e-cigarettes	6%

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Figure 19: Quitting E-Cigarettes Tried to Stop Using
Quitting E-Cigarettes: Tried to Stop Using	Daily and Occasional E-Cigarette Users (n=316)
Tried to stop	32%
Have NOT tried to stop	64%
Don't Know	4%

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Figure 20: Quitting E-Cigarettes Likelihood of Ever Quitting
Quitting E-Cigarettes: Likelihood of Ever Quitting	Daily and Occasional E-Cigarette Users (n=316)
Yes, will stop	43%
No, will NOT stop	23%
Don't Know	34%

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Figure 21: Use of E-Cigarettes to Quit Smoking
Use of E-Cigarettes to Quit Smoking	Smokers Who Also Use E-Cigarettes (n=309)
Yes, have used as smoking cessation aid	58%
No, have NOT uses as smoking cessation aid	38%
Don't Know	4%

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Figure 22: Likelihood of Using E-Cigarette to Quit Smoking
Likelihood of Using E-Cigarette to Quit Smoking	Those Who Have NOT Used E-Cigarettes to Quit (n=132)
Very likely	14%
Somewhat likely	48%
Not very likely	14%
Not at all likely	5%
I'm not planning to quit	7%

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Figure 23: Devices Ownership
Devices: Ownership	Daily and Occasional E-Cigarette Users (n=316)
Have own device	77%
Do not have own device	23%

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Figure 24: Devices Use of Refillable Devices
Devices: Use of Refillable Devices	Those Who Own a Device (n=244)
Never	5%
Sometimes	35%
Always	58%

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Figure 25: Nicotine Use in E-Cigarettes Frequency of Use
Nicotine Use in E-Cigarettes: Frequency of Use	Those Who Own a Device (n=244)
Never	19%
Sometimes	54%
Always	23%

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Figure 26: Nicotine Use in E-Cigarettes Nicotine Concentration
Nicotine Use in E-Cigarettes: Nicotine Concentration	Those Who use Nicotine (n=188)
1mg/ml or 0.1%	3%
2mg/ml or 0.2%	3%
3mg/ml or 0.3%	13%
6 mg/ml or 0.6%	6%
12 mg/ml or 1.2%	4%
Other	19%
I have no idea	51%

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Figure 27: E-Cigarette Flavour Preferences Last Flavour Used
E-Cigarette Flavour Preferences: Last Flavour Used	All E-Cigarette Users (n=713)
Fruit	37%
Bubble Gum	11%
Coffee/cappuccino	7%
Tobacco	6%
Dessert	6%
Candy/Confectionary	5%
Candy floss	4%
Marijuana	4%
Soft drinks/energy drinks	3%
Cookies	2%
Other	4%

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Figure 29: E-Cigarette Flavour Preferences Preferred Flavour
E-Cigarette Flavour Preferences: Preferred Flavour	All E-Cigarette Users (n=713)
Fruit	32%
Bubble Gum	9%
Coffee/cappuccino	7%
Dessert	6%
Marijuana	6%
Candy/Confectionary	5%
Candy floss	5%
Tobacco	4%
Soft drinks/energy drinks	4%
Cookies	2%
Other	4%

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Figure 31: Purchasing Habits
Purchasing Habits	Daily and Occasional E-Cigarette Users (n=316)
I buy them myself at a store	47%
I buy them myself online	20%
A friend gives/lends them to me	17%
I ask someone to buy them for me	14%
I buy them a friend	12%
Someone else gives/lends them to me	8%
I buy them from someone else	8%
A family member gives/lends them to me	7%
Other	1%

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Figure 32: Reasons for E-Cigarette Use
Reasons for E-Cigarette Use	All E-Cigarette Users (n=713)
I like the flavours and smell	45%
My friends use e-cigarettes	31%
It's safer than smoking traditional cigarettes	30%
I like doing tricks with the vapour	22%
It's fun and exciting	21%
To help me try to quit cigarettes	20%
I can use e-cigarettes anywhere	16%
It's less expensive than smoking cigarettes	16%
It's easy to purchase/access them	9%
It's easier to hide from my parents or guardian	7%
Other	5%

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Figure 33: Perceived Disadvantages of E-Cigarettes
Perceived Disadvantages of E-Cigarettes	All E-Cigarette Users (n=713)
The associated health risks	55%
The cost to maintain the habit	55%
The potential to become addicted	43%
Social stigma associate with using e-cigarettes	37%
Having to smoke outdoors	20%
The smell	16%
Other	2%

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Figure 34: Perceived Risks
Perceived Risks	All Respondents (n=1,509)
Perceived Risks	No Risk	Slight Risk	Moderate Risk	Great Risk
Use cigarettes regularly	2%	5%	14%	76%
Use an e-cigarette containing nicotine regularly	2%	11%	36%	46%
Use cigarettes once in a while	4%	19%	46%	28%
Use and e-cigarette containing nicotine once in a while	5%	28%	44%	19%
Use a nicotine-free e-cigarette regularly	13%	30%	36%	16%
Use a nicotine-free e-cigarette once in a while	20%	39%	26%	9%

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Figure 36: Attitudes Towards E-Cigarettes and Nicotine
Attitudes Towards E-Cigarettes and Nicotine	All Respondents (n=1,509)
Attitudes Towards E-Cigarettes and Nicotine	Strongly Agree	Agree	Neither	Disagree	Strongly Disagree
You can become addicted to e-cigarettes with nicotine	37%	42%	10%	4%	2%
Nicotine is a toxic chemical	44%	33%	13%	4%	2%
E-cigarettes are no better than regular cigarettes	17%	30%	19%	22%	7%
E-cigarettes don't have same chemicals as regular cigarettes	9%	29%	21%	21%	8%
Using e-cigarettes is uncool	15%	23%	30%	20%	7%
Nicotine-free e-cigarettes pose little health risks	8%	28%	22%	24%	7%
Using e-cigarettes leads to smoking regular cigarettes	9%	21%	28%	24%	8%
Using e-cigarettes is not a big deal	5%	20%	28%	31%	11%

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Figure 38: E-Cigarette Information Sought
E-Cigarette Information Sought	All E-Cigarette Users (n=713)
Information on the health effects	42%
Ingredients in e-cigarette liquids	33%
The chemicals in e-cigarette liquids	32%
General product safety	27%
Explosions and device defects	27%
A comparison of e-cigarette versus cigarette smoking	24%
Information on choosing nicotine levels	24%
The cost of using e-cigarettes	23%
Recommendations and product reviews	21%
Laws and regulations on where can you use e-cigarettes	17%
Pros and cons of using e-cigarettes to quit smoking cigarettes	14%
Laws and regulations on how old you need to be to buy e-cigarettes	11%
Other	<1%
I have never looked for information on e-cigarettes	21%

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Figure 39: Sources of E-Cigarette Information
Sources of E-Cigarette Information	All E-Cigarette Users (n=713)
Google	37%
Friends/ Colleagues	28%
Vape shops	17%
Facebook	17%
Online forums	16%
Online news outlets	15%
YouTube	14%
Research institutes/universities	11%
Physicians/medical professionals	11%
Government sources	9%
Reddit	8%
Testimonials	7%
Instagram	6%
Pubmed/Google Scholar	4%
Other	1%
I have never looked for information on the risks or benefits	15%

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