Storyboard of an advertisement - Open on a little girl and a little boy in a playground park. They’re playing together when suddenly the girl approaches the boy and kisses him on the mouth. The boy looks at his mom, unsure how to react. Text reads “It’s no big deal. They’re vaccinated. Learn more on Canada.ca/vaccines.” It ends with the Government of Canada wordmark.
Storyboard of an advertisement - Open on three young girls in a daycare. Seated face to face they start playing a clapping game. They sing: “Itchy rash, itchy rash, cranky Fran. Her fever’s rising as high as it can. Coughing, and sneezing, and feeling sleepy. She’s spreading infection to you and me. She’s spreading infection to you and me.” As the last syllable is sung, one child hits the other’s hand enthusiastically, knocking the other kid out of the game. Text on the screen reads: “Don’t play with disease. Keep them safe with vaccines. Learn more on Canada.ca/vaccines. It ends with the Government of Canada wordmark.
Storyboard of an advertisement - Open on three young girls in a daycare. Seated face to face they start playing a clapping game. They sing: “Itchy rash, itchy rash, cranky Fran. Her fever’s rising as high as it can. Coughing, and sneezing, and feeling sleepy. She’s spreading infection to you and me.” As the last syllable is sung, one child hits the other’s hand enthusiastically, knocking the other kid out of the game. Text on the screen reads: “Don’t play with disease. Vaccinate your children. Learn more on Canada.ca/vaccines. It ends with the Government of Canada wordmark.
Storyboard of an advertisement - Open on the interior of a vehicle. We see a mother kissing her daughter on the head after safely seating her in the car seat. Cut to a quiet street. A father is holding his daughter’s hand to cross the street on her way to kindergarten. Cut to another quiet street. A mother is helping her daughter put on her bike helmet. Cut to a kitchen. A mother is checking the temperature of the milk she is giving to her baby. Cut to a nurse’s office. A child is seated on the examining table, accompanied by her mother. We see the hand of the nurse putting a colorful plaster on the arm of the child. We understand that she has just received a vaccine. Text on the screen reads “You protect them every day. So do vaccines. Learn more on Canada.ca/vaccines. It ends with the Government of Canada wordmark.