An image of four different cigarettes. “A” is white with a white filter, “B” is white with an imitation cork filter, “C” is white with the text “Cigarettes cause cancer” displayed horizontally on a white filter, and “D” is white with the text “Cigarettes cause cancer” displayed horizontally on an imitation cork filter portion.
A series of four images, including: (1) a small image of an unopened cigarette package mock-up; (2) a small image of an opened cigarette package mock-up with a Health Information Message visible on the opening flap; (3) a small image of an opened cigarette package mock-up showing cigarettes with text ‘Cigarettes cause cancer’ visible on the filter portion of the cigarette; and, (4) a large image of a fully opened cigarette package mock-up showing cigarettes with text ‘Cigarettes cause cancer’ visible on the filter portion of the cigarette and a single white cigarette laying in front of the package with the text ‘Cigarettes cause cancer’ visible on the filter portion of the cigarette.
An image of four different cigarettes. “A” is white with a white filter, “B” is white with an imitation cork filter, “C” is white with the text “Cigarettes cause cancer” displayed horizontally on a white filter, and “D” is white with the text “Cigarettes cause cancer” displayed horizontally on an imitation cork filter portion.
An image of six white cigarettes with white filters, each with a unique text message displayed on the filter portion of the cigarette. The messages on the cigarettes include: A1) Cigarettes cause diseases - Health Canada; A2) Cigarettes damage your organs – Health Canada; A3) Cigarettes harm everyone – Health Canada; A4) Cigarettes cause chronic bronchitis – Health Canada; A5) Cigarettes cause cancer – Health Canada; and, A6) Cigarettes harm children – Health Canada.
| Not at all effective (1-3) | Somewhat effective (4-6) | Very effective (7-10) | |
|---|---|---|---|
| A1. Cigarettes cause diseases | 41% | 38% | 20% |
| A3. Cigarettes harm everyone | 38% | 33% | 29% |
| A2. Cigarettes damage your organs | 20% | 48% | 31% |
| A4. Cigarettes cause chronic bronchitis | 25% | 34% | 41% |
| A5. Cigarettes cause cancer | 18% | 30% | 52% |
| A6. Cigarettes harm children | 14% | 32% | 54% |
| Not at all effective (1-3) | Somewhat effective (4-6) | Very effective (7-10) | |
|---|---|---|---|
| A1. Cigarettes cause diseases | 45% | 34% | 21% |
| A3. Cigarettes harm everyone | 34% | 36% | 29% |
| A2. Cigarettes damage your organs | 28% | 43% | 29% |
| A4. Cigarettes cause chronic bronchitis | 23% | 43% | 34% |
| A5. Cigarettes cause cancer | 23% | 28% | 49% |
| A6. Cigarettes harm children | 22% | 28% | 50% |
An image of six white cigarettes with white filters, each with a unique text message displayed and visible on the filter portion of the cigarette. The messages on the cigarettes include: B1) Cigarettes cause liver cancer - Health Canada; B2) Cigarettes cause emphysema – Health Canada; B3) Cigarettes harm sexual health – Health Canada; B4) Cigarettes cause pancreatic cancer – Health Canada; B5) Cigarettes cause leukemia – Health Canada; and, B6) Cigarettes cause lip cancer – Health Canada.
| Not at all effective (1-3) | Somewhat effective (4-6) | Very effective (7-10) | |
|---|---|---|---|
| B2. Cigarettes cause emphysema | 38% | 29% | 33% |
| B4. Cigarettes cause pancreatic cancer | 22% | 30% | 49% |
| B1. Cigarettes cause liver cancer | 21% | 30% | 49% |
| B6. Cigarettes cause lip cancer | 20% | 31% | 49% |
| B3. Cigarettes harm sexual health | 20% | 29% | 50% |
| B5. Cigarettes cause leukemia | 22% | 22% | 56% |
| Not at all effective (1-3) | Somewhat effective (4-6) | Very effective (7-10) | |
|---|---|---|---|
| B2. Cigarettes cause emphysema | 33% | 34% | 33% |
| B1. Cigarettes cause liver cancer | 21% | 31% | 48% |
| B4. Cigarettes cause pancreatic cancer | 22% | 27% | 50% |
| B6. Cigarettes cause lip cancer | 18% | 32% | 50% |
| B3. Cigarettes harm sexual health | 18% | 30% | 52% |
| B5. Cigarettes cause leukemia | 16% | 29% | 55% |
An image of six white cigarettes with white filters, each with a unique text message displayed and visible on the filter portion of the cigarette. The messages on the cigarettes include: C1) 7000 chemicals in every puff - Health Canada; C2) Poison in every puff - Health Canada; C3) Tobacco smoke contains poison – Health Canada; C4) Second-hand smoke is toxic – Health Canada; C5) Each cigarette is harmful – Health Canada; and, C6) Cigarettes are addictive – Health Canada.
| Not at all effective (1-3) | Somewhat effective (4-6) | Very effective (7-10) | |
|---|---|---|---|
| C5. Each cigarette is harmful | 42% | 42% | 15% |
| C4. Second-hand smoke is toxic | 39% | 35% | 27% |
| C3. Tobacco smoke contains poison | 29% | 40% | 31% |
| C6. Cigarettes are addictive | 36% | 33% | 32% |
| C2. Poison in every puff | 24% | 41% | 35% |
| C1. 7000 chemicals in every puff | 18% | 22% | 59% |
| Not at all effective (1-3) | Somewhat effective (4-6) | Very effective (7-10) | |
|---|---|---|---|
| C5. Each cigarette is harmful | 39% | 38% | 23% |
| C6. Cigarettes are addictive | 38% | 37% | 26% |
| C3. Tobacco smoke contains poison | 29% | 38% | 33% |
| C4. Second-hand smoke is toxic | 31% | 35% | 34% |
| C2. Poison in every puff | 28% | 29% | 43% |
| C1. 7000 chemicals in every puff | 26% | 20% | 54% |
An image showing six different cigarettes displayed in three rows of two cigarettes. Each row displays one white cigarette with a white filter and one white cigarette with a cork filter. Each cigarette displays the text “Each cigarette is harmful” on the filter portion, with different font sizes used to display the text in each row. The top row “B1” displays the text in the largest of the three font sizes. The second row “B2” displays the text in the second largest of the three font sizes. The third row displays the text in the smallest of the three font sizes.
An image showing six different cigarettes displayed in three rows of two cigarettes. Each row displays one white cigarette with a white filter and one white cigarette with a cork filter. Each cigarette displays the text “Each cigarette is harmful” on the filter portion, with different font styles used to display the text in each row. The top row “A1” displays the text in bold capital letters “EACH CIGARETTE IS HARMFUL”. The second row “A2” displays the text in regular sentence case “Each cigarette is harmful”. The third row displays the text in bold sentence case “Each cigarette is harmful”.
An image showing six different cigarettes displayed in three rows of two cigarettes. Each row displays one white cigarette with a white filter and one white cigarette with a cork filter. The cigarettes in the top and bottom rows display the text “Health Canada” in two different font sizes beneath a partially visible message “Cigarettes cause cancer” on the filter end of the cigarette. The cigarettes in the middle row only display the partially visible message “Cigarettes cause cancer” and do not contain the “Health Canada” text.
An image of four different health warning concepts displayed in a format as they could appear on the front of cigarette packages. Concept “A” is titled “Each cigarette is harmful”. Concept “B” is titled “Cigarettes cause stomach cancer”. Concept “C” is titled “Cigarettes are addictive and harmful”. Concept “D” is titled “Poison in every puff”.
| Not at all effective (1-3) | Somewhat effective (4-6) | Very effective (7-10) | |
|---|---|---|---|
| Concept A | 15% | 31% | 54% |
| Concept C | 13% | 32% | 55% |
| Concept D | 7% | 33% | 60% |
| Concept B | 8% | 26% | 67% |
An image of a health warning concept displayed in a format as it could appear on the front of cigarette packages. The concept is titled “Each cigarette is harmful” and has a subtext that reads “Toxic chemicals in tobacco smoke enter your blood. They move through your body and can damage your organs.” The health warning image is of a person blowing smoke. The person is visible from head to torso. An illustration of the circulatory system showing blood flowing from the heart to the brain and elsewhere is visible. A portion of the health warning displays the text “You can quit. We can help. Gosmokefree.gc.ca/quit 1-866-366-3667”.
An image of a health warning concept displayed in a format as it could appear on the front of cigarette packages. The concept is titled “Cigarettes cause stomach cancer” and has a subtext that reads “The disease can grow slowly over many years and spread to other organs. It can be deadly.” The health warning image is of a person blowing smoke. The person is visible from head to torso. An illustration of the internal organ system is visible with a focus on the stomach. A portion of the health warning displays the text “You can quit. We can help. Gosmokefree.gc.ca/quit 1-866-366-3667”.
An image of a health warning concept displayed in a format as it could appear on the front of cigarette packages. The concept is titled “Cigarettes are addictive and harmful” and has a subtext that reads “10 seconds after you take a puff, nicotine reaches your brain. Nicotine can alter teen brain development.” The health warning image is a dark outline of the head of a younger person with their hand placed on their forehead. An illustration of human brain is visible. A portion of the health warning displays the text “You can quit. We can help. Gosmokefree.gc.ca/quit 1-866-366-3667”.
An image of a health warning concept displayed in a format as it could appear on the front of cigarette packages. The concept is titled “Poison in every puff” and has a subtext that reads “The nicotine is what keeps you people smoking. The repeated exposure to toxic chemicals can cause disease and death. Health Canada”. The health warning image is of a person blowing smoke. The person is visible from head to torso. An illustration of the human circulatory system showing blood flowing from the heart to the brain and elsewhere is visible. A portion of the health warning displays the text “You can quit. We can help. Gosmokefree.gc.ca/quit 1-866-366-3667”.
A series of four images, including: (1) a small image of an unopened cigarette package mock-up; (2) a small image of an opened cigarette package mock-up with a Health Information Message visible on the opening flap; (3) a small image of an opened cigarette package mock-up showing cigarettes with text ‘Cigarettes cause cancer’ visible on the filter portion of the cigarette; and, (4) a large image of a fully opened cigarette package mock-up showing cigarettes with text ‘Cigarettes cause cancer’ visible on the filter portion of the cigarette and a single white cigarette laying in front of the package with the text ‘Cigarettes cause cancer’ visible on the filter portion of the cigarette.
An image of four different cigarettes. “A” is white with a white filter, “B” is white with an imitation cork filter, “C” is white with the text “Cigarettes cause cancer” displayed horizontally on a white filter, and “D” is white with the text “Cigarettes cause cancer” displayed horizontally on an imitation cork filter portion.
An image showing six different cigarettes displayed in three rows of two cigarettes. Each row displays one white cigarette with a white filter and one white cigarette with a cork filter. Each cigarette displays the text “Each cigarette is harmful” on the filter portion, with different font sizes used to display the text in each row. The top row “B1” displays the text in the largest of the three font sizes. The second row “B2” displays the text in the second largest of the three font sizes. The third row displays the text in the smallest of the three font sizes.
An image showing six different cigarettes displayed in three rows of two cigarettes. Each row displays one white cigarette with a white filter and one white cigarette with a cork filter. Each cigarette displays the text “Each cigarette is harmful” on the filter portion, with different font styles used to display the text in each row. The top row “A1” displays the text in bold capital letters “EACH CIGARETTE IS HARMFUL”. The second row “A2” displays the text in regular sentence case “Each cigarette is harmful”. The third row displays the text in bold sentence case “Each cigarette is harmful”.
An image showing six different cigarettes displayed in three rows of two cigarettes. Each row displays one white cigarette with a white filter and one white cigarette with a cork filter. The cigarettes in the top and bottom rows display the text “Health Canada” in two different font sizes beneath a partially visible message “Cigarettes cause cancer” on the filter end of the cigarette. The cigarettes in the middle row only display the partially visible message “Cigarettes cause cancer” and do not contain the “Health Canada” text.
An image of four different health warning concepts displayed in a format as they could appear on the front of cigarette packages. Concept “A” is titled “Each cigarette is harmful”. Concept “B” is titled “Cigarettes cause stomach cancer”. Concept “C” is titled “Cigarettes are addictive and harmful”. Concept “D” is titled “Poison in every puff”.