Methodological Report - COVID-19 TRACKING SURVEY ON CANADIANS' VIEWS

2020-2021

Submitted to
Health Canada

Prepared by
Leger

Ce rapport est aussi disponible en français

Contract number: HT372-203161/001/CY
POR #037-20
Awarded 2020-09-17
Contract Value: $238,615.89
Delivery Date: 2022-02-01

Leger
507 Place d'Armes, Suite 700
Montréal, Québec
G1R 2K2
Phone: 514-982-2464
Fax: 514-987-1960

For more information on this report, please contact Health Canada at: hc.cpab.por-rop.dgcap.sc@canada.ca

COVID-19 TRACKING SURVEY ON CANADIANS' VIEWS

Methodological Report

Prepared for Health Canada
Supplier Name: Leger Marketing Inc.
March 2020

This public opinion research report presents the technical aspects of a tracking survey online conducted by Leger Marketing Inc. on behalf of Health Canada. The research was conducted with Canadians 18 and over.

Cette publication est aussi disponible en français sous le titre : Enquête de suivi concernant le point de vue des canadiens sur la COVID-19.

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Health Canada. For more information on this report, please contact Health Canada at hc.cpab.por-rop.dgcap.sc@canada.ca or at:

Health Canada, CPAB
200 Eglantine Driveway, Tunney's Pasture
Jeanne Mance Building, AL 1915C
Ottawa, Ontario K1A 0K9

Catalogue Number:
H14-389/2021E-PDF

International Standard Book Number (ISBN):
978-0-660-41698-4

Related publications (registration number: POR 037-20):
Catalogue Number: H14-389/2021F-PDF (Final Report, French)
ISBN 978-0-660-41699-1

^©Her Majesty the Queen in Right of Canada, as represented by the Minister of Health, 2020.

Table of Contents

• 1. Executive Summary
  • 1.1 Background and Objectives
  • 1.2 Data Collection
  • 1.3 Notes on the Interpretation of the Findings
  • 1.4 Declaration of Political Neutrality and Contact Information
• 2. Methodology
  • 2.1 Wave
  • 2.2 Wave 2
  • 2.3 Wave 3
  • 2.4 Wave 4
  • 2.5 Wave 5
  • 2.6 Wave 6
  • 2.7 Wave 7
  • 2.8 Wave 8
• APPENDIX A - Detailed Research Methodology
• APPENDIX B - STORYBOARD AND MESSAGES FROM PUBLIC HEALTH OFFICIALS WAVE 1
• APPENDIX C - SURVEY WAVE 1
• APPENDIX D - SURVEY WAVE 2
• APPENDIX E - STORYBOARDS WAVE 3
• APPENDIX F - SURVEY WAVE 3
• APPENDIX G - MESSAGES TESTED WAVE 4
• APPENDIX H - SURVEY WAVE 4
• APPENDIX I - SURVEY WAVE 5
• APPENDIX J - SURVEY WAVE 6
• APPENDIX K - SURVEY WAVE 7
• APPENDIX L - SURVEY WAVE 8

1. Executive Summary

Leger is pleased to present the Government of Canada, Health Canada (HC) and the Public Health Agency of Canada (PHAC) with this report on the methodology used for this study on health-related public opinion during the COVID-19 pandemic.

This report was prepared by Leger who was contracted by Health Canada (contract number HT372-203161/001/CY awarded September 17, 2020).

1.1 Background and Objectives

To adequately respond to COVID-19, Health Canada and the Public Health Agency of Canada have developed a set of measures to protect the public and minimize the health, social and economic impacts of the pandemic. This study was developed in response to the lack of targeted health-related public opinion information about the COVID-19 pandemic.

To that end, HC and PHAC implemented a study with multiple survey phases. This project made it possible to survey the opinions of the Canadian population and measure the evolution of behaviours several times over the course of a few months.

The study provided ongoing first-hand data that allowed HC and PHAC to develop effective communications and initiatives.

The objectives were to provide Health Canada and other governments with research-based information on Canadians' perceptions, knowledge and behaviours relating to COVID-19. This type of information was particularly useful to HC and PHAC in refining its communications campaigns and tools.

General objectives were established for all eight waves of the study. In addition, specific objectives for each wave were also established. The specific objectives of each wave are mentioned in the methodology section.

The general objectives were as follows:

• to measure changes in behaviours and attitudes over time;
• to understand Canadians' level of awareness, knowledge, concerns, behaviours and opinions on specific COVID-19 issues; and
• to test public education concepts and messages.

1.2 Data Collection

This study was conducted through a web-based survey of the Canadian population aged 18 and over who can speak English or French. The respondents were randomly selected through the Leo panel, Leger's panel.

Eight waves of studies were conducted for this research project as follow. Details on methodology for each wave are provided in the full methodological report.

The results of this survey are not statistically projectable to the target population because the sampling method used does not ensure that the sample represents the target population with a known margin of sampling error. Reported percentages are not generalizable to any group other than the sample studied, and therefore no formal statistical inferences can be drawn between the sample results and the broader target population it may be intended to reflect. Survey data are weighted to ensure that they replicate what the latest census would indicate in the composition of the adult population of Canada. Details regarding the weighting procedures and participation rate can be found in Appendix A.

1.3 Notes on the Interpretation of the Findings

The opinions and observations expressed in this document do not reflect those of the Government of Canada, Health Canada (HC) or the Public Health Agency of Canada (PHAC). This report was compiled by Leger based on research conducted specifically for this project.

1.4 Declaration of Political Neutrality and Contact Information

I hereby certify, as chief agent of Leger, that the deliverables are in full compliance with the neutrality requirements of the Policy on Communications and Federal Identity and the Directive on the Management of Communications-Appendix C (Appendix C: Mandatory Procedures for Public Opinion Research).

Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, party positions, or the assessment of the performance of a political party or its leaders.

Signed by:

Christian Bourque
Executive Vice President and Associate
Leger
507 Place d'Armes, Suite 700
Montréal, Quebec
H2Y 2W8
cbourque@leger360.com

2. Methodology

This study was conducted through a web-based survey of the Canadian population aged 18 and over who can speak English or French. The respondents were randomly selected through the Leo panel, Leger's panel of Canadian Internet users comprising nearly half a million Internet users.

Eight waves of studies were conducted for this research project. Details for each wave are provided in the following sections.

2.1 Wave 1

For the first wave, a sample of 1,000 respondents representative of the Canadian population completed the survey. Fieldwork for this survey took place from September 25, 2020 to September 28, 2020.

The objectives of the first wave were to test different concepts and messages on COVID-19 and security measures with Canadians. Respondents were exposed to four storyboards and a message from Dr. Theresa Tam (English) and Dr. Howard Njoo (French). They were then asked for their opinion of the sketches as well as their preferred concept. The storyboards showed to the respondents can be found in Appendix B and the questionnaire can be found in Appendix C.

2.1.1 Quotas

For the first wave, the objective was to have a representative sample of the Canadian population. To do so, the following regional distribution was established:

As for any general population sample derived from a national survey, the final results were weighted by region, age, gender, language and education levels.

2.1.2 Pretest

To validate the programming of the questionnaire, a pretest in both official language was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.1.3 Data Collection

Data collection for the first wave of this project began on September 25, 2020 and was carried out until September 28, 2020. A target of 1,000 respondents was established. The following table details the collection dates and the number of respondents and recontacts for each wave.

2.1.4 Participation Rate

Below is the calculation of the participation rate to the first wave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

2.2 Wave 2

For the second wave, a sample of 2,000 respondents representative of the Canadian population completed the survey. Fieldwork for this survey took place from November 6, 2020 to November 19, 2020.

The objectives of the second wave were to assess the sources of information used by Canadians to keep up to date with Covid-19, and measure Canadians' views on Covid-19 vaccination and seasonal flu vaccination. The questionnaire for this wave can be found in Appendix D.

2.2.1 Quotas

For the second wave, the objective was to have a representative sample of the Canadian population. To do so, the following regional distribution was established:

For the second wave, final results were weighted by region, age, gender, language, education levels, presence of children in the household and immigration status.

2.2.2 Pretest

To validate the programming of the questionnaire, a pretest in both official languages was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.2.3 Data Collection

Data collection for the second wave of this project began on November 6, 2020 and was carried out until November 19, 2020. A target of 2,000 respondents was established. The following table details the collection dates and the number of respondents and recontacts for each wave.

2.2.4 Participation Rate

Below is the calculation of the participation rate to the second wave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

2.3 Wave 3

For the third wave, a sample of 1,600 respondents (1,000 from the general population, 300 visible minorities and 300 Canadians with low-income) completed the survey. Fieldwork for this survey took place from November 11, 2020 to November 18, 2020.

The objectives of the third survey wave were to test different concepts for the COVID Alert mobile application marketing campaign. Respondents were exposed to three different storyboards and were asked for their opinion of the sketches and their preferred campaign concept. The storyboards showed to the respondents can be found in Appendix E and the questionnaire can be found in Appendix F.

2.3.1 Quotas

For the third wave, the objective was to have a representative sample of the Canadian population, but also to have a better understanding of low-income Canadians and visible minorities. To do so, the following regional distribution and the following over samples was established:

For the third wave, final results were weighted by region, age, gender, language, education levels, visible minorities and low income.

2.3.2 Pretest

To validate the programming of the questionnaire, a pretest in both official languages was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.3.3 Data Collection

Data collection for the third wave of this project began on November 11, 2020 and was carried out until November 18, 2020. A target of 1,600 respondents was established. The following table details the collection dates and the number of respondents and recontacts for each wave.

2.3.4 Participation Rate

Below is the calculation of the participation rate to the thirdwave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

2.4 Wave 4

For the fourth wave, a sample of 2,100 respondents (2,000 from the general population, 100 Indigenous Canadians) completed the survey. Fieldwork for this survey took place from December 22, 2020 to January 3, 2021.

The objectives of the fourth survey wave were to assess Canadians' behaviour during the pandemic and evaluate their opinions on different topics related to Covid-19. Also during this wave, different messages related to vaccination were tested with different groups of Canadians:

• General population was exposed to 5 different messages related to education and building trust in the vaccine and had to choose which one was the most effective to them;
• General population was also exposed to 5 other messages related to priority groups in the vaccination process and had to choose which one was the most effective to them;
• Seniors (70 years of age or older) were exposed to 4 different messages related to the importance of getting the Covid-19 vaccine and had to choose which one was the most effective to them; and
• Indigenous were exposed to 4 different messages related to the importance of getting the Covid-19 vaccine and had to choose which one was the most effective to them.

The questionnaire for the fourth wave, as well as the different messages, can be found in respectively in Appendix G and Appendix H.

2.4.1 Quotas

For the fourth wave, the objective was to have a representative sample of the Canadian population, but also to have a better understanding of Indigenous Canadians. To do so, the following regional distribution and the following over samples were established:

For the fourth wave, final results were weighted by region, age, gender, language, education levels, income and wether or not respondents were Indigenous or part of a visible minority group.

2.4.2 Pretest

To validate the programming of the questionnaire, a pretest in both official languages was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.4.3 Data Collection

Data collection for the fourth wave of this project began on December 22, 2020 and was carried out until January 3^rd, 2021. A target of 2,100 respondents was established. The following table details the collection dates and the number of respondents and recontacts for each wave.

2.4.4 Participation Rate

Below is the calculation of the participation rate to the fourth wave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

2.5 Wave 5

For the fifth wave, a sample of 2,000 respondents completed the survey. Fieldwork for this survey took place from February 25, 2021 to March 6, 2021.

Similar to the fourth way, the objectives of the fifth survey wave were to assess Canadians' behaviour during the pandemic and evaluate their opinions on different topics related to Covid-19. More questions about vaccines and Canadians' position on vaccines were asked in the fifth wave.

The questionnaire for the fifth wave can be found in Appendix I.

2.5.1 Quotas

For the fifth wave, the objective was to have a representative sample of the Canadian population. To do so, the following regional distribution and the following over samples were established:

For the fifth wave, final results were weighted by region, age, gender, language, education levels, presence of children in the household and immigration status.

2.5.2 Pretest

To validate the programming of the questionnaire, a pretest in both official languages was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.5.3 Data Collection

Data collection for the fifth wave of this project began on February 25, 2021 and was carried out until March 6, 2021. A target of 2,000 respondents was established. The following table details the collection dates and the number of respondents and recontacts for each wave.

2.5.4 Participation Rate

Below is the calculation of the participation rate to the fifth wave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

2.6 Wave 6

For the sixth wave, a sample of 2,750 (2,000 from the general population, 300 South Asian, 250 Black respondents, and 200 Indigenous) were surveyed. Fieldwork for this survey took place from April 21, 2021 to May 1^st, 2021.

Similar to the other waves, the objectives of the sixth wave were to assess Canadians' behaviour during the pandemic and evaluate their opinions on different topics related to Covid-19. More questions about vaccines and Canadians' position on vaccines were asked in the sixth wave, as well as new questions on mental health and travel restrictions.

The questionnaire for the sixth wave can be found in Appendix J.

2.6.1 Quotas

For the sixth wave, the objective was to have a representative sample of the Canadian population, but also to have a better understanding of Indigenous Canadians and Canadians from visible minority groups such as Black respondents and South Asian respondents. To do so, the following regional distribution and oversample were established:

The final results were weighted by region, age, gender, language, education levels, presence of children in the household, immigration status (born in Canada or not) and visible minorities (Indigenous, Black and South Asians).

2.6.2 Pretest

To validate the programming of the questionnaire, a pretest in both official languages was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.6.3 Data Collection

Data collection for the sixth wave of this project began on April 21^st, 2021 and was carried out until May 1^st, 2021. A target of 2,700 respondents was established. The following table details the collection dates and the number of respondents.

2.6.4 Participation Rate

Below is the calculation of the participation rate to the sixth wave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

2.7 Wave 7

For the seventh wave, a sample of 3,200 (2,250 from the general population and an oversample of 400 South Asian, 200 Indigenous, and 350 Black respondents) were surveyed. Fieldwork for this survey took place from June 10, 2021 to June 30, 2021.

Similar to the other waves, the objectives of the seventh wave were to assess Canadians' behaviour during the pandemic and evaluate their opinions on different topics related to Covid-19. Questions more specific to childhood vaccination were asked during this wave.

The questionnaire for the seventh wave can be found in Appendix K.

2.7.1 Quotas

For the seventh wave, the objective was to have a representative sample of the Canadian population, but also to have a better understanding of Indigenous, Black and South Asian Canadians. To do so, the following regional distribution and the following over samples were established:

For the seventh wave, results were weighted by region, age, gender, language, education levels, presence of children in the household, immigration status (born in Canada or not) and visible minorities (Indigenous, Black, South Asians and others).

2.7.2 Pretest

To validate the programming of the questionnaire, a pretest in both official languages was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.7.3 Data Collection

Data collection for the seventh wave of this project began on June 10^th, 2021 and was carried out until June 30^th, 2021. A target of 3,200 respondents was established. The following table details the collection dates and the number of respondents.

2.7.4 Participation Rate

Below is the calculation of the participation rate to the seventh wave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

2.8 Wave 8

For the eighth wave, a sample of 3,200 (2,250 from the general population and an oversample of 350 South Asian, 200 Indigenous, and 400 Black respondents). Fieldwork for this survey took place from August 31^st, 2021 to Septembre 14, 2021.

The objectives of the eighth wave were to assess Canadians' behaviour during the pandemic and evaluate their opinions on different topics related to Covid-19, such as COVID-19 concerns, post-pandemic, mental health, vaccines (adults and children), vaccine passport, public health measures, rapid tests and flu vaccine.

The questionnaire for the eighth wave can be found in Appendix L.

2.8.1 Quotas

For the eighth wave, the objective was to have a representative sample of the Canadian population, but also to have a better understanding of Indigenous, Black and South Asian Canadians. Compared to wave seven, more Black respondents were surveyed than South Asians. The following regional distribution and the following over samples were established:

Final results were weighted by region, age, gender, language, education levels, presence of children in the household, immigration status (born in Canada or not) and visible minorities (Indigenous, Black, South Asians and others).

2.8.2 Pretest

To validate the programming of the questionnaire, a pretest in both official languages was conducted before the data collection. The following table shows the details of the pretest.

As no problems were detected during the pretests, data collection went forward.

2.8.3 Data Collection

Data collection for the eighth wave of this project began on August 31^st, 2021 and was carried out until September 14^th, 2021. A target of 3,200 respondents was established. The following table details the collection dates and the number of respondents.

2.8.4 Participation Rate

Below is the calculation of the participation rate to the eighth wave. The participation rate is calculated using the following formula: Participation rate / response rate = R ÷ (U + IS + R). The table below provides details of the calculation.

APPENDIX A - Detailed Research Methodology

A.2 Quantitative Methodology

A.2.1 Methods

Quantitative research was conducted through online surveys, using Computer Aided Web Interviewing (CAWI) technology. Leger adheres to the most stringent guidelines for quantitative research. The survey instrument was compliant with the Standards of Conduct of Government of Canada Public Opinion Research. Respondents were assured of the voluntary, confidential, and anonymous nature of this research. As with all research conducted by Leger, all information that could allow for the identification of participants was removed from the data, in accordance with the Privacy Act.

A.2.2 Computer Aided Web Interviewing (CAWI)

A panel-based Internet survey with a sample of Canadian adults from the general population was made randomly from the Leo online panel.

Leger owns and operates an Internet panel of more than 400,000 Canadians from coast to coast. An Internet panel is made up of web users profiled on different sociodemographic variables. The majority of Leger's panel members (61%) have been recruited randomly over the phone over the past decade, making it highly similar to the actual Canadian population on many demographic characteristics. Respondents earn points for each survey they complete and can redeem their points for rewards.

The questionnaires for this project, as well as the material to be tested, were provided by Health Canada. The data collection has been conducted in accordance with the Standards for the Conduct of Government of Canada Public Opinion Research-Series A-Fieldwork and Data Tabulation for Online Surveys.

A.2.3 Quality Control

In addition to pre-testing to ensure the quality of programming, Leger has a process in place to ensure the quality of the responses given by respondents. Since February 2021, Leger has implemented a series of validation questions to ensure the reliability of the results in each survey.

A.2.4 Unweighted and Weighted Samples and Weighting factors

Wave 1

The tables below present the geographic distribution of respondents, their gender, age, language and level of education before and after weighting for the first wave.

There is no evidence from the data that having achieved a different age or gender distribution prior to weighting would have significantly changed the results for this study. The relatively small weight sizes and differences in responses between various subgroups suggest that data quality was not affected. The weight that was applied corrected the initial imbalance for data analysis purposes and no further manipulations were necessary.

Weighting factors for wave 1

Some subgroups are sometimes under- or overrepresented in a sample compared to the general population. The weighting of a sample makes it possible to correct those differences. The weighting factors are therefore the weight given to each respondent corresponding to a subgroup of the sample. For the first wave, results were weighted by region, gender, age, language and level of education.

Wave 2 :

The tables below present the geographic distribution of respondents, their gender, age, language, level of education, the presence of children in the household and their immigration status before and after weighting for the second wave.

Weighting factors for wave 2

Results for the second wave were weighted by region, gender, age, language and level of education and immigration status.

Wave 3:

The tables below present the geographic distribution of respondents, their gender, age, language and level of education as well as if they are part of a visible minority group and if they have a low income or not before and after weighting.

Weighting factors for wave 3

For the third wave, results were weighted by region, gender, age, language, level of education, income and visible minority.

Wave 4:

The tables below present the geographic distribution of respondents, their gender, age, language and level of education as well as if they are part of a visible minority group, if they have a low income or not and if they are Indigenous.

Weighting factors for wave 4

For the fourth wave, results were weighted by region, gender, age, language, level of education, income, visible minority and if the respondent is Indigenous or not.

Wave 5:

The tables below present the geographic distribution of respondents, their gender, age, language, level of education, presence of children in the household, and whether or not the respondent is born in Canada.

Weighting factors for wave 5

For the fifth wave, results were weighted by region, gender, age, language and level of education, presence of children in the household and immigration status.

Wave 6:

The tables below present the geographic distribution of respondents, their gender, age, language, level of education, presence of children in the household, whether or not the respondent is born in Canada and distribution of respondents from visible minority groups.

Weighting factors for wave 6

For the sixth wave, final results were weighted by region, age, gender, language, education levels, presence of children in the household, immigration status (born in Canada or not) and visible minorities (Indigenous, Black, South Asians and others).

Wave 7:

The tables below present the geographic distribution of respondents, their gender, age, language, level of education, presence of children in the household, whether or not the respondent is born in Canada and visible minorities (Indigenous, Black, South Asians and others).

Weighting factors for wave 7

For the seventh wave, final results were weighted by region, age, gender, language, education levels, presence of children in the household, immigration status (born in Canada or not) and visible minorities (Indigenous, Black, South Asians and others).

Wave 8:

The tables below present the geographic distribution of respondents, their gender, age, language, level of education, presence of children in the household, and whether or not the respondent is born in Canada and visible minorities (Indigenous, Black, South Asians and others).

Weighting factors for wave 8

For the eighth wave, final results were weighted by region, age, gender, language, education levels, presence of children in the household, immigration status (born in Canada or not) and visible minorities (Indigenous, Black, South Asians and others).

For all eight waves, there is no evidence from the data that having achieved a different distribution prior to weighting would have significantly changed the results for this study. The relatively small weight sizes and differences in responses between various subgroups suggest that data quality was not affected. The weight that was applied corrected the initial imbalance for data analysis purposes and no further manipulations were necessary.

3. Survey instrument

The questionnaires were provided by Health Canada and were subject to change at each wave in order to adapt to the changing situation of the COVID-19 pandemic and to meet the different objectives of the study.

APPENDIX B - STORYBOARD AND MESSAGES FROM PUBLIC HEALTH OFFICIALS WAVE 1

Description:

We open on beautiful shots of our Canadians nature in the fall. We see different landscapes. We see trees with their leaves falling and changing colours. We see some geese flying south in a V formation in the sky.

We see people living their lives and enjoying what the season brings. We see kids playing outside. We see 2 professional women exiting a coffee shop, dressed warmly and wearing masks over their faces.

We see an elderly man washing his hands in the kitchen after getting fall food from the farmers' market.

A young man arriving to an outdoor gathering where everyone is having a good time while sitting at a distance.
VO: There's so much we love about the fall.

From here, the place of the montage picks up. We come back to see more fall landscapes. We come back to children playing outside. We come back to the two women with coffees and masks.

We come back to the man in his kitchen.

We come back to the young people at the outdoor gathering.
VO: so let's not fall back into our old habits.

Keep following COVID-19 public health measures.

VO: Keep following COVID-19 public health measures to protect yourself and others.
<Icons representing the safety measures>

Canada

Description:

We cut to a young man on a couch in his apartment, with a few male and female friends he invited over sitting around the room. As he goes to hug a friend who entered the room ...

...the atmosphere suddenly changes, and we see a "flash-forward" of the same young man alone on the couch in a now-empty living room.

We cut to a middle-aged man arriving at a store, not wearing a mask. As he goes to grab the door handle,

...the atmosphere suddenly changes, and we see a "flash-forward" of the same store with a "Closed" sign on the door.
VO: We know how quickly our reality can change.

We cut to a mother and child arriving home with groceries. The mother walks past the sink without washing her hands. As she starts to put away the food, she hands an apple straight from the bag to her child.

The atmosphere suddenly changes, and we see a "flash-forward" of the same child sitting in the kitchen, coughing and clearly sick.
VO: And how to prevent it from changing again.

We come back to the young man who are (is) now gathering outdoors, where people are properly spaced.

We come back to the middle-aged man who is now entering the store with a mask on.

We come back to the mother and child who are now washing their hands. They both smile.

Keep following COVID-19 public health measures.

VO: keep following COVID-19 public health measures to protect yourself and others.
<Icons representing the safety measures>

Canada

Description:

SFX: We hear the squeaks of a sink faucet and the rush of water running as a person washes their hands.

Moves to a split screen- SFX: we layer in a squirting noise as another person uses hand sanitizer in their car. They rub their hands together in a steady rhythm. Each sound fits together, creating a looping rhythm.

Moves to a 3-way screen-SFX: We layer in the snap of elastic ear loops as people put on their masks before entering a store.

Moves to a 4-way screen-SFX: We layer in the sound of feet on the sidewalk as people step sideways to make room for others.

Moves to a 5-way screen-SFX: We layer in a squeak of a sneaker on the floor as someone stops themselves from entering a marked aisle in a store from the wrong direction.

Moves to a 6-way screen-SFX: The sounds and rhythms build, playing through another complete loop.
VO: We all play a part in containing COVID-19.

Let's keep protecting ourselves and others.

VO: So let's keep the rhythm going, and keep protecting ourselves and others.
<Icons representing the safety measures>
ALT: So don't miss a beat, and keep protecting yourself and others.

Description:

We see an older man putting on a mask in a parked car.
Vo: Every time you put on a mask, remember: you're doing this so that one day, we can all get back to doing...

3-way screen- Kissing a baby on the head
VO: This.

People laughing together
VO: This.

Person in a tropical shirt sleeping on airplane. Mouth open/snoring
VO: and this.

Quick cuts and close-ups, and exaggerating sound design.

We see a 35-year-old woman in her office-building bathroom.
VO: and all those times your wash yours hands, remember that eventually, it'll pay off for...

3-way screen- Indoor dinner party with friends, lots of hands reaching for and passing around food
VO: Them.

Old couple holding hands, slow dancing
VO: Them

Friends petting a random dog in the street
VO: Them

We see a 22-year-old man arriving at a small outdoor gathering.
VO: And whenever you stick to your same, small social circle, remember that at some point, we'll all be able to get together...

3-way screen- Graduation ceremony
VO: Here.

Young people on a crowded dance floor
VO: Here

Crowd cheering at a live hockey game
VO: And definitely here.

Quick cuts and close-ups, and exaggerated sound design.

Keep following COVID-19 public health measures.
VO: Remember the why behind what we are doing. Keep following COVID-19 public health measures.
<Icons representing the safety measures>

Canada

Dr. Tam:

COVID-19 cases are rising.

All Canadians must continue to practice public health measures to help slow the spread of the virus.

Keep to the same small social circle, wear a mask, keep your distance from others, wash your hands and stay home if you're sick.

If you have symptoms, contact your local health authority to get tested.

Protect yourself and others, we've come too far to stop now.

PM VO: A message from the government of Canada.

Dr Nijoo:

Les cas de COVID-19 continuent d'augmenter.

Nous devons tous continuer d'appliquer les mesures de santé publique pour ralentir la propagation du virus.

Gardez le même cercle social restreint, portez un masque, gardez vos distances avec les autres, lavez vos mains et restez à la maison si vous êtes malade.

Si vous avez des symptômes, contactez votre centre de service de santé local et passez un test de dépistage.

Protégeons-nous les uns les autres, on fait trop de chemin pour arrêter maintenant.

PM VO : un message du gouvernement du Canada.

APPENDIX C - SURVEY WAVE 1

Thank you for agreeing to take part in this survey. We anticipate that the survey will take approximatel 12 minutes to complete.

Introduction

Background information

This research is being conducted by Léger Marketing, a Canadian public opinion research firm on behalf of Health Canada.

The purpose of this online survey is to collect opinions and feedback from Canadians that will be used by Health Canada to help inform government actions and decisions.

How does the online survey work?

• You are being asked to offer your opinions and experiences through an online survey. You have to be 18 or over in order to participate in this survey.
• We anticipate that the survey will take 12 minutes to complete.
• Your participation in the survey is completely voluntary.
• Your responses are confidential and will only ever be reported in aggregate - never in any way that can identify any individual respondent or their responses.
• Your decision on whether or not to participate will not affect any dealings you may have with the Government of Canada.

What about your personal information?

• The personal information you provide to Health Canada is governed in accordance with the Privacy Act and is being collected under the authority of section 4 of the Department of Health Act in accordance with the Treasury Board Directive on Privacy Practices. We only collect the information we need to conduct the research project.
• Purpose of collection: We require your personal information such as demographic information to better understand the topic of the research. However, your responses are always combined with the responses of others for analysis and reporting; you will never be identified.
• Your rights under the Privacy Act: In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. For more information about these rights, or about our privacy practices, please contact Health Canada's Privacy Coordinator at 613-948-1219 or privacy-vie.privee@hc-sc.gc.ca. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly.

If you are experiencing technical issue while responding to the survey, please contact Leger's technical support team at support@legeropinion.com

Your help is greatly appreciated, and we look forward to receiving your feedback.

[CONTINUE]

Screening Questions (for target audience and quotas)

GDR What best describes your gender?

1. Male
2. Female
3. Another gender

MINO Do you identify as any of the following?
SELECT ALL THAT APPLY

1. An Indigenous person (First Nations, Inuit or Métis)
2. A member of an ethnocultural or a visible minority group
3. A member of the LGBTQ2 community
4. A person with a disability

95. None of the above

99. I prefer not to answer

PROV In which province or territory do you currently live?

• British Columbia   BC
• Alberta    AB
• Saskatchewan    SK
• Manitoba    MB
• Ontario    ON
• Quebec    QC
• New Brunswick    NB
• Nova Scotia    NS
• Prince Edward Island   PE
• Newfoundland   NF
• Northwest Territories    NT
• Yukon    YK
• Nunavut    NU

AGE1
[Validation between 1900 and 2003]
[TERMINATE BETWEEN 2003 and 2020]
In what year were you born?

• FORMAT   [YYYY]

99. I prefer not to answer

[ASK IF 99 at AGE1]
AGE2 Would you be willing to indicate in which of the following age categories you belong?

1. Under 18   TERMINATE
2. Between 18 and 24
3. Between 25 and 34
4. Between 35 and 44
5. Between 45 and 54
6. Between 55 and 64
7. 65 or older

99. I prefer not to answer   TERMINATE

Wave 1 Questions

We would like to show you 4 concepts that are currently being considered by Health Canada for their COVID-19 Public Education Campaign. The final 30-second videos have not yet been produced so what you will see are what we call a storyboard. A storyboard is a series of images and descriptions, shot by shot, that help you envision what the video would look like once it is filmed. You will need to use your imagination to envision the final product. In the final videos, there would be real people in real settings, some background music and voices.

We will show you one concept at a time following by a short series of questions. Please take the time to read and look at each storyboard carefully.

[RAMDOMIZE ORDER OF STORYBOARD]
[STORYBOAD #1 - NAME]
[STORYBOAD #2 - NAME]
[STORYBOAD #3 - NAME]
[STORYBOAD #4 - NAME]

[SHOW FIRST STORYBOARD]
Here is the first storyboard.

[Q1_Lr1mob] Overall, did you like or dislike this ad concept?

• Strongly liked the ad concept
• Somewhat liked the ad concept
• Neither like nor dislike the ad concept
• Somewhat disliked the ad concept
• Strongly disliked the ad concept
• Don't know

[Q2_Lr1mob] How relevant is the ad concept to you?

• Very relevant
• Somewhat relevant
• Not very relevant
• Not at all relevant
• Don't know

[Q3_Lr1mob] In your own words, what is the main message of this concept?
[Open-ended]

[Q4_Lr1mob] How well does the ad concept communicate the main message?

• Very well
• Somewhat well
• Not very well
• Not well at all
• Don't know

[Q5_Lr1mob] Do you think this ad concept is appropriate for the Government of Canada?

• Very appropriate
• Somewhat appropriate
• Somewhat inappropriate
• Very inappropriate
• Don't know

[Q6_Lr1mob] Now thinking about the ad, do you agree or disagree that the ad concept:
RANDOMIZE:

• Caught my attention
• Was effective
• Was memorable
• Clearly presented information about COVID-19
• Made me want to go to visit Canada.ca/coronavirus
• Made me more likely to want to follow the latest COVID safety guidelines
• Strongly agree
• Somewhat agree
• Somewhat disagree
• Strongly disagree
• Don't know

[Q7_Lr1mob] What, if anything, would you do to improve this ad concept?
[Open-ended]

[SHOW NEXT STORYBOARDS AND REPEAT Q1 TO Q7 FOR EACH STORYBOARD]
[Q8] Now that you have seen all concepts, which concept do you think is the most effective?

• Concept #1
• Concept #2
• Concept #3
• Concept #4
• Don't know

[Q9] In your own words, why did you pick this ad concept?
[Open-ended]

[SHOW IMAGE AND SCRIPT DESCRIPTION FOR DR. TAM IN ENGLISH]
[SHOW IMAGE AND SCRIPT DESCRIPTION FOR DR. NJOO IN FRENCH]

[Q10] Overall, did you like or dislike this message from [Dr. Theresa Tam/Dr. Howard Njoo]?

• Strongly liked the ad concept
• Somewhat liked the ad concept
• Neither like nor dislike the ad concept
• Somewhat disliked the ad concept
• Strongly disliked the ad concept
• Don't know

[Q11] How relevant is the message to you?

• Very relevant
• Somewhat relevant
• Not very relevant
• Not at all relevant
• Don't know

[Q12] In your own words, what is the main message (Be as specific as possible)?
[Open-ended]

[Q13] How well does [Dr. Theresa Tam/Dr. Howard Njoo] communicate the main message?

• Very well
• Somewhat well
• Not very well
• Not well at all
• Don't know

[Q14] Do you think this message is appropriate for the Government of Canada?

• Very appropriate
• Somewhat appropriate
• Somewhat inappropriate
• Very inappropriate
• Don't know

[Q15] Now thinking about this message, do you agree or disagree that it:
RANDOMIZE:

• Caught my attention
• Was effective
• Was memorable
• Clearly presented
• Made me more likely to want to follow the latest COVID safety guidelines
• Strongly agree
• Somewhat agree
• Somewhat disagree
• Strongly disagree
• Don't know

[Q16] What, if anything, would you do to improve [Dr. Theresa Tam/Dr. Howard Njoo] message?
[Open-ended]

Socio-Demographic Questions

[SHOW ALL]
INFO2
The last few questions are strictly for statistical purposes. All of your answers are completely confidential.

LANG
What is the language you first learned at home as a child and still understand?

1. English
2. French
3. Other

99. I prefer not to answer

SCOL
What is the highest level of formal education that you have completed?
SELECT ONE ONLY

2. Some high school or less
3. High school diploma or equivalent
4. Registered Apprenticeship or other trades certificate or diploma
5. College, CEGEP or other non-university certificate or diploma
6. University certificate or diploma below bachelor's level
7. Bachelor's degree
8. Postgraduate degree above bachelor's level

99. I prefer not to answer

OCCUP
Which of the following categories best describes your current employment status? Are you...
SELECT ONE ONLY

1. Working full-time (35 or more hours per week)
2. Working part-time (less than 35 hours per week)
3. Self-employed
4. Unemployed, but looking for work
5. A student attending school full-time
6. Retired
7. Not in the workforce (full-time homemaker, full-time parent, or unemployed and not looking for work)
8. Other employment status. Please specify.

99. I prefer not to answer

REVEN
Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes?
SELECT ONE ONLY

1. Under $20,000
2. Between $20,000 and $40,000
3. Between $40,000 and $60,000
4. Between $60,000 and $80,000
5. Between $80,000 and $100,000
6. Between $100,000 and $150,000
7. $150,000 and above
8. Prefer not to say

[ASK POSTAL3 TO ALL]
[OPEN TEXT: VALIDATION - FORCE THE TEXT FORMAT TO BE A9A]
POSTAL3
Please indicate the first 3 characters of your postal code.
If you would rather not provide it, please select I don't know/I prefer not to answer

• A9A    [FORMAT]

99. I prefer not to answer   A9A

APPENDIX D - SURVEY WAVE 2

Thank you for agreeing to take part in this survey. We anticipate that the survey will take approximately 12 minutes to complete.

[NEXT]

Introduction

Background information

This research is being conducted by Léger Marketing, a Canadian public opinion research firm on behalf of Health Canada.

The purpose of this online survey is to collect opinions and feedback from Canadians that will be used by Health Canada to help inform government actions and decisions.

How does the online survey work?

• You are being asked to offer your opinions and experiences through an online survey. You have to be 18 or over in order to participate in this survey.
• We anticipate that the survey will take 12 minutes to complete.
• Your participation in the survey is completely voluntary.
• Your responses are confidential and will only ever be reported in aggregate - never in any way that can identify any individual respondent or their responses.
• Your decision on whether or not to participate will not affect any dealings you may have with the Government of Canada.

What about your personal information?

• The personal information you provide to Health Canada is governed in accordance with the Privacy Act and is being collected under the authority of section 4 of the Department of Health Act in accordance with the Treasury Board Directive on Privacy Practices. We only collect the information we need to conduct the research project.
• Purpose of collection: We require your personal information such as demographic information to better understand the topic of the research. However, your responses are always combined with the responses of others for analysis and reporting; you will never be identified.
• Your rights under the Privacy Act: In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. For more information about these rights, or about our privacy practices, please contact Health Canada's Privacy Coordinator at 613-948-1219 or privacy-vie.privee@hc-sc.gc.ca. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly.

If you are experiencing technical issue while responding to the survey, please contact Leger's technical support team at support@legeropinion.com

Your help is greatly appreciated, and we look forward to receiving your feedback.

[CONTINUE]

Screening Questions (for quotas and/or screening)

GDR [GoC POR Mandatory Question]
What is your gender identity?

1. Male
2. Female
3. Another gender

99. I prefer not to answer

* Gender refers to current gender which may be different from sex assigned at birth and may be different from what is indicated on legal documents.

PROV [GoC POR Mandatory Question]
In which province or territory do you currently live?

1. British Columbia
2. Alberta
3. Saskatchewan
4. Manitoba
5. Ontario
6. Quebec
7. New Brunswick
8. Nova Scotia
9. Prince Edward Island
10. Newfoundland
11. Northwest Territories
12. Yukon
13. Nunavut

AGE1 [GoC POR Mandatory Question]
[Validation between 1900 and 2003]
[TERMINATE BETWEEN 2003 and 2020]
In what year were you born?

• FORMAT    [YYYY]

99. I prefer not to answer

[ASK IF 99 at AGE1]
AGE2 [GoC POR Mandatory Question]
Would you be willing to indicate in which of the following age categories you belong?

1. Under 18   TERMINATE
2. Between 18 and 24
3. Between 25 and 34
4. Between 35 and 44
5. Between 45 and 54
6. Between 55 and 64
7. 65 or older

99. I prefer not to answer   TERMINATE

CHILD
Are you the parent or guardian of a child or children under 18 years of age living in your household?

1. Yes
2. No

99. Prefer not to answer

COVID-19 information

Q1. Where do you get your information about COVID-19? (check all that apply)

• Daily press conferences
• Government websites
• News channels
• Newspapers
• Radio stations
• Online news sources
• Consultation with health care providers
• Conversations with family/friends/work colleagues
• Social media
• Other, please specify:

Q2. To what extent are you paying attention to messages from public health authorities on COVID-19? [TRACKING QUESTION]

• To a great extent
• To a moderate extent
• To a small extent
• Not at all
• Don't know

Q3. Have you seen, read or heard anything recently that says people should not wear face masks?

• Yes
• No
• Don't know

[ASK IF YES IN Q3]
Q4. Where have you seen this information?

• Newspapers
• Radio
• Television
• Online news
• Online medical website
• Online personal interest website
• Social media
• Other
• Don't know / No response

Vaccine: General, Flu, COVID-19

[VACCINE IN GENERAL]
Q5. When considering vaccines such as influenza and COVID-19, which of the following statements most accurately reflects your views on vaccines?

• I (will or have) accept(ed) all public health authorities recommended vaccines
• I (will or have) refuse(d) or delay(ed) getting some public health authorities recommended vaccines
• I (will or have) refuse(d) all public health authorities recommended vaccines
• Don't know/No response

[ASK IF YES AT CHILD]
Q5B. When considering vaccines for childhood immunization, which of the following statements most accurately reflects your views on vaccines?

• I (will or have) accept(ed) all public health authorities recommended vaccines for my child(ren)
• I (will or have) refuse(d) or delay(ed) getting some public health authorities recommended vaccines for my child(ren)
• I (will or have) refuse(d) all public health authorities recommended vaccines my child(ren)
• Don't know/No response

Q6. To what extent are you concerned about the safety of vaccines? [TRACKING QUESTION]

• Very concerned
• Somewhat concerned
• Not very concerned
• Not at all concerned
• Don't know

Q7. Thinking about the last year, would you say you are more concerned, less concerned, or feel about the same about vaccines?

• More concerned
• Less concerned
• Feel about the same
• Don't know

[ASK IF More concerned OR Less concerned IN Q7]
Q8. Why do you say you are more/less [adjust depending on answer to Q7] concerned?
[Open-ended]

[ASK IF YES AT CHILD]
Q9. Have your child(ren) missed any recommended routine vaccines since the start of the COVID-19 pandemic?

• Yes
• No
• Don't know

[ASK IF YES IN Q9]
Q10. Why have they missed these vaccines? (Check all that apply)

• Due to restrictions in place
• Lack of access to a healthcare professional
• Scheduling issues
• Fears of being exposed to COVID-19
• Not offered in schools currently
• I don't trust vaccines
• Other, please specify:

[ASK IF YES IN Q9]
Q11. Have you (or do you intend) to reschedule their vaccine?

• Yes
• No
• Don't know

[FLU VACCINE]
Q12. Did you get your flu shot last year?

• Yes
• No
• Don't know

Q13. Do you plan to get/did get your flu shot this year? [TRACKING QUESTION]

• Yes, have already received it
• Yes, plan to receive it
• No
• Don't know

[ASK IF NO IN Q13]
Q14. Why are you not planning on getting your flu shot this year?

• I am healthy, and/or never get the flu
• Getting the flu doesn't make me that sick
• I have concerns about the flu vaccine, and/or its side effects
• The flu vaccine does not work
• No specific reason, I just won't get it
• Other, please specify:

[COVID-19 Vaccine]
Q15. If a vaccine against the coronavirus became available in Canada, would you get vaccinated? [TRACKING QUESTION]

• Yes, I would get a vaccination as soon as one became available to me
• Yes, I would eventually get a vaccination, but would wait a while first
• No, I would not get a coronavirus vaccination
• I don't know yet

[ASK IF "would eventually get a vaccination, but would wait a while first" IN Q15]
Q16. What is the main reason why you would eventually get a vaccination, but would wait a while first?

• I want to see if it is safe
• Higher priority people should receive it first
• I am too busy
• Other, please specify:

[ASK IF NO OR DON'T KNOW IN Q15]
Q17. What is the main reason why you would not get vaccinated / you don't know if you would get vaccinated [Adjust depending on answer at Q15]?
[Randomize]

• I am worried about the side effects
• I don't think it will be effective
• I am not confident in the safety of the COVID-19 vaccines
• Not enough testing or research has been done
• Do not trust government
• Do not trust the newness of the vaccine
• I have already had COVID-19
• I am not at high risk of getting COVID-19
• If I get COVID-19, I will not be very sick
• I am against vaccines in general
• The vaccine is not recommended for me because I have a pre-existing medical condition
• I don't have the time
• Other reason, please specify:

Q18. What information, if any, would help to inform your decision to get the COVID-19 vaccine? (Check all that apply)

• The effectiveness of the vaccine
• The safety of the COVID-19 vaccine
• Whether I need the vaccine if I have already had the COVID-19 virus
• How the COVID-19 vaccine was developed
• Where the COVID-19 vaccine was developed
• Who should get the vaccine first and why
• What happens after I get the vaccine (can I stop wearing my mask and other COVID prevention public health measures)
• The side effects of the COVID-19 vaccine
• Whether I'll get compensation in case I suffer a serious injury from a COVID-19 vaccine
• Other, please specify:

Q19. In the past two weeks, have you seen, read or heard anything about vaccines for COVID-19?

• Yes
• No
• Don't know

[ASK IF YES IN Q19]
Q20. Where did you see, read or hear about this information? (Check all that apply)

• Newspapers/magazines
• Radio
• Television
• Online news
• Online medical website
• Online personal interest website
• Social media
• Personal conversation

[If selected ask for] Q20B. With who?

• Health care providers (e.g., physician, nurse, pharmacist)
• School/caregivers
• Family member/friend
• Other
• Other, please specify:
• Don't know / No response

[ASK IF YES IN Q19]
Q21. What was the COVID-19 vaccine information about? (Check all that apply)

• Safety/risks
• Effectiveness
• Supply
• Access
• Anti-vaccine messaging
• Testing / approval process
• Other, please specify:
• Don't recall

[ASK IF YES IN Q19]
Q22. Did the COVID-19 vaccine information change your opinion about getting the COVID-19 vaccine, or not?

• I'm more likely to get vaccinated
• I'm less likely to get vaccinated
• No change

Q23. In the past month, have you come across information about the COVID-19 vaccine that you suspect may be false or inaccurate?

• Yes
• No
• Not sure
• I have not come across information about the COVID-19 vaccine

Q24. How concerned are you about potential false or misleading information being spread about the COVID-19 vaccine? [RANDOM]

Q29. Do you feel that potential false or misleading information being spread about the COVID-19 vaccine will affect the health of Canadians?

• Yes
• No
• Don't know

Q30. Do you think efforts should be made to fight the spread of false or misleading information about the COVID-19 vaccine?

• Yes
• No
• Don't know

[ASK IF Q30 = YES]
Q31. Who do you think should have the responsibility to fight the potential spread of false or misleading information about the COVID-19 vaccine? (Check all that apply)

• Individuals
• Health care providers
• Public health/government officials
• News media companies
• Social media companies
• Pharmaceutical companies producing the COVID-19 vaccines
• World Health Organization (WHO)
• Health scientists and researchers
• Other, please specify:

Food Safety and Health Products

Q32. To what extent do you agree or disagree with the following statements: [Random]

Socio-Demographic Questions

[SHOW ALL]
INFO2
The last few questions are strictly for statistical purposes. All of your answers are completely confidential

MINO
Do you identify as any of the following?
SELECT ALL THAT APPLY

• An Indigenous person (First Nations, Inuit or Métis)
• A member of an ethnocultural or a visible minority group other than an Indigenous person
• A member of the LGBTQ2 community
• A person with a disability
• None of the above
• I prefer not to answer

LANG [GoC POR Mandatory Question]
What is the language you first learned at home as a child and still understand?

• English
• French
• Other
• I prefer not to answer

[ASK IF Outside Canada in IMM]
YIMM
[DROP DOWN MENU]
In what year did you move to Canada?

COUNTRY
What is your country of origin?
[DROP DOWN MENU-ALPHABETICAL ORDER]

SCOL [GoC POR Mandatory Question]
What is the highest level of formal education that you have completed?
SELECT ONE ONLY

2. Some high school or less
3. High school diploma or equivalent
4. Registered Apprenticeship or other trades certificate or diploma
5. College, CEGEP or other non-university certificate or diploma
6. University certificate or diploma below the bachelor's level
7. Bachelor's degree
8. Postgraduate degree above bachelor's level

99. I prefer not to answer

OCCUP [GoC POR Mandatory Question]
Which of the following categories best describes your current employment status? Are you...
SELECT ONE ONLY

1. Working full-time (35 or more hours per week)
2. Working part-time (less than 35 hours per week)
3. Self-employed
4. Unemployed, but looking for work
5. A student attending school full-time
6. Retired
7. Not in the workforce (full-time homemaker, full-time parent, or unemployed and not looking for work)
8. Other employment status. Please specify.

99. I prefer not to answer

REVEN [GoC POR Mandatory Question]
Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes?
SELECT ONE ONLY

1. Under $20,000
2. Between $20,000 and $40,000
3. Between $40,000 and $60,000
4. Between $60,000 and $80,000
5. Between $80,000 and $100,000
6. Between $100,000 and $150,000
7. $150,000 and above
8. Prefer not to say

[ASK POSTAL3 TO ALL] [GoC POR Mandatory Question]
[OPEN TEXT: VALIDATION - FORCE THE TEXT FORMAT TO BE A9A]
POSTAL3
Please indicate the first 3 characters of your postal code.
If you would rather not provide it, please select I don't know/I prefer not to answer

• A9A   [FORMAT]

99. I prefer not to answer   A9A

APPENDIX E - STORYBOARDS WAVE 3

Description:

We open in a kitchen. Terry's beside his stove on his phone.
VO: Terry has it.

Cut to a dinning room. Jeff's sitting down with his wife and kids, who are eating. He's checking his phone.
VO: Jeff's family has it.
(Jeff gives us an assured look)

A living room. Gael and Laura are on the sofa. Gael checks his phone.
VO: Gael and Laura got is at the same time.
(Gael smiles at us)

A bakery. Marie's wearing a mask and checking her phone. Her co-workers behind her are busy at work, physically distanced.
VO: Everyone at Marie's work got it.
(Marie nods at us)

Over Marie's shoulder, we COVID Alert on her phone with "No exposures detected" on the screen.
VO: the COVID Alert app is the latest tool to fight COVID-19.

We cycle back to Terry in his kitchen, cooking; to Laura and Gael cuddling on the sofa; to Jeff enjoying dinner with his family, laughing.
VO: The more people who have it, the more people it can help to protect.

Download COVID Alert
VO: Spread the word. Slow the spread. Download COVID Alert.

Canada

Description:

We see a phone screen on the camera setting. A boy is taking selfies.
Boy: Hi, I'm Josh...

As he takes another silly selfies, a hand reaches in and takes the phone.
Boy:... and I don't have my own phone yet, but my mom has one...

As he takes another silly selfie, a hand reaches in and takes the phone. It's his mother. She smiles and shakes her head, looking at the phone.
Boy:... and the other day her COVID Alter app said she'd been close to someone who tested positive for COVID-19.

The boy follows his mother, tapping her arm to let him look at the phone. They sit down on the couch and open the COVID Alert app.
So, we got tested, which was kinda not nice but it was good 'cause if that person gave my mom COVID and neither of them had the app, she wouldn't know so fast.

They see the "no exposure detected" screen. The boy sees the thumbs ups and throws his arms up, celebrating.

He jumps up off the couch and does a silly victory dance.
Boy: so if you downloaded the COVID Alert app, thanks! You are awesome.

Download COVID Alert.

Canada

Description:

Open in Jan's apartment
VO: This is Jan.

Screen slides right to pink apartment
VO: Jan visits her neighbour Mo, who lives alone. Mo has COVID-19, but doesn't know it.

Screen slides right to purple bus interior
VO: Jan leaves to catch the bus and sits with her friend Marc.

Screen slides right to teal workplace
VO: Marc's a frontline worker. So if Marc gets exposed to the virus Mo might've given to Jan, Marc could go back to work tomorrow and infect.. a lot of people...

Screen slides abruptly left all of the way back to Jan in the yellow apartment
VO: But wait. They all have the COVID alert app.
Jan: (to camera), We all have the app.

Screen slides to pink apartment
VO: So Mo gets an alert that he's been exposed. Mo later tests positive and enters a key in his app.

Close up of phone, yellow background.
VO: which anonymously alerts Jan,

Close-up of phone, purple background.
VO: who tells Marc, who stays home from work. Phew, close call.
<Text message: "Hey, I might have COVID">

Download the COVID Alert app.
VO: Help break the chain of infection. Download the COVID Alert app.

Canada

APPENDIX F - SURVEY WAVE 3

Thank you for agreeing to take part in this survey. We anticipate that the survey will take approximately 12 minutes to complete.

[NEXT]

Introduction

Background information

This research is being conducted by Léger Marketing, a Canadian public opinion research firm on behalf of Health Canada.

The purpose of this online survey is to collect opinions and feedback from Canadians that will be used by Health Canada to help inform government actions and decisions.

How does the online survey work?

• You are being asked to offer your opinions and experiences through an online survey. You have to be 18 or over in order to participate in this survey.
• We anticipate that the survey will take 12 minutes to complete.
• Your participation in the survey is completely voluntary.
• Your responses are confidential and will only ever be reported in aggregate - never in any way that can identify any individual respondent or their responses.
• Your decision on whether or not to participate will not affect any dealings you may have with the Government of Canada.

What about your personal information?

• The personal information you provide to Health Canada is governed in accordance with the Privacy Act and is being collected under the authority of section 4 of the Department of Health Act in accordance with the Treasury Board Directive on Privacy Practices. We only collect the information we need to conduct the research project.
• Purpose of collection: We require your personal information such as demographic information to better understand the topic of the research. However, your responses are always combined with the responses of others for analysis and reporting; you will never be identified.
• Your rights under the Privacy Act: In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. For more information about these rights, or about our privacy practices, please contact Health Canada's Privacy Coordinator at 613-948-1219 or privacy-vie.privee@hc-sc.gc.ca. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly.

If you are experiencing technical issue while responding to the survey, please contact Leger's technical support team at support@legeropinion.com

Your help is greatly appreciated, and we look forward to receiving your feedback.

[CONTINUE]

Screening Questions (for quotas and oversamples - visible minorities and low income)

GDR
What best describes your gender?

1. Male
2. Female
3. Another gender

99. I prefer not to answer

MINO
2- Do you identify as any of the following?
SELECT ALL THAT APPLY

1. An Indigenous person (First Nations, Inuit or Métis)
2. A member of an ethnocultural or a visible minority group*
3. A member of the LGBTQ2 community
4. A person with a disability

95. None of the above

99. I prefer not to answer

*NOTE: The Employment Equity Act defines visible minority as a person, or people other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour.

PROV
In which province or territory do you currently live?

• British Columbia   BC
• Alberta    AB
• Saskatchewan    SK
• Manitoba    MB
• Ontario    ON
• Quebec    QC
• New Brunswick    NB
• Nova Scotia    NS
• Prince Edward Island    PE
• Newfoundland    NF
• Northwest Territories    NT
• Yukon    YK
• Nunavut    NU

AGE1
[Validation between 1900 and 2003]
[TERMINATE BETWEEN 2003 and 2020]
In what year were you born?

• FORMAT    [YYYY]

99. I prefer not to answer

[ASK IF 99 at AGE1]
AGE2
Would you be willing to indicate in which of the following age categories you belong?

1. Under 18 TERMINATE
2. Between 18 and 24
3. Between 25 and 34
4. Between 35 and 44
5. Between 45 and 54
6. Between 55 and 64
7. 65 or older

99. I prefer not to answer TERMINATE

REVEN
Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes?
SELECT ONE ONLY

1. Under $20,000
2. Between $20,000 and $40,000
3. Between $40,000 and $60,000
4. Between $60,000 and $80,000
5. Between $80,000 and $100,000
6. Between $100,000 and $150,000
7. $150,000 and above
8. Prefer not to say

Wave 3 Questions

We would like to show you 3 concepts that are currently being considered by Health Canada for their COVID Alert Marketing Campaign. The final 30-second videos have not yet been produced so what you will see are what we call a storyboard. A storyboard is a series of images and descriptions, shot by shot, that help you envision what the video would look like once it is filmed. You will need to use your imagination to envision the final product. In the final videos, there would be real people in real settings, some background music and voices.

We will show you one concept at a time following by a short series of questions. Please take the time to read and watch each animatic carefully.

[RAMDOMIZE ORDER OF STORYBOARD]
[STORYBOARD #1 - NAME]
[STORYBOARD #2 - NAME]
[STORYBOARD #3 - NAME]

[SHOW FIRST STORYBOARD]
Here is the first storyboard.

1. Overall, did you like or dislike this ad concept?

• Strongly liked the ad concept
• Somewhat liked the ad concept
• Neither like nor dislike the ad concept
• Somewhat disliked the ad concept
• Strongly disliked the ad concept
• Don't know

2. How relevant is the ad concept to you?

• Very relevant
• Somewhat relevant
• Not very relevant
• Not at all relevant
• Don't know

3. In your own words, what is the main message of this concept?
[Open-ended]

4. How well does the ad concept communicate the main message?

• Very well
• Somewhat well
• Not very well
• Not well at all
• Don't know

5. Do you think this ad concept is appropriate for the Government of Canada?

• Very appropriate
• Somewhat appropriate
• Somewhat inappropriate
• Very inappropriate
• Don't know

6. Now thinking about the ad, do you agree or disagree that the ad concept:
[RANDOMIZE:

• Caught my attention
• Was effective
• Was memorable
• Clearly presented information about the COVID Alert app
• Made me want to go to visit Canada.ca/coronavirus
• Made me more likely to download the COVID Alert app
• Made it clear how the COVID Alert app works
• Made me feel like the COVID Alert app is the only thing I need to protect myself from COVID-19
• Strongly agree
• Somewhat agree
• Somewhat disagree
• Strongly disagree
• Don't know

7. What, if anything, would you do to improve this ad concept?
[Open-ended]

[SHOW NEXT STORYBOARD AND REPEAT Q1 TO Q7 FOR EACH STORYBOARD]
8. Now that you have seen all concepts, which concept do you think is the most effective in encouraging you to download the COVID Alert app?

• Concept #1
• Concept #2
• Concept #3
• Don't know

9. In your own words, why did you pick this ad concept?
[Open-ended]

10. Do you own a smartphone? A smartphone is defined as a mobile phone that performs many of the functions of a computer, typically having a touchscreen interface, internet access, and an operating system capable of running downloaded applications.

• Yes
• No
• Prefer not to say

11. If yes, is the version of your smartphone less than 5 years old?

• Yes,
• No
• Don't know
• Prefer not to say

[Ask if Q10 = YES]
12. Have you already downloaded the COVID Alert app?

• Yes
• No
• Prefer not to say

ASK IF Q12=YES
13. Why did you decide to download this app?
[Open-ended]

ASK IF Q12=NO/NO ANSWER
14. Why have you not yet downloaded this app?
[Open-ended]

ASK IF Q12=NO/NO ANSWER
15. How likely are you to download the COVID Alert app?

• Very likely
• Somewhat likely
• Somewhat unlikely
• Very unlikely

Socio-Demographic Questions

[SHOW ALL]

INFO2
The last few questions are strictly for statistical purposes. All of your answers are completely confidential.

LANG
What is the language you first learned at home as a child and still understand?

1. English
2. French
3. Other

99. I prefer not to answer

SCOL
What is the highest level of formal education that you have completed?
SELECT ONE ONLY

2. Some high school or less
3. High school diploma or equivalent
4. Registered Apprenticeship or other trades certificate or diploma
5. College, CEGEP or other non-university certificate or diploma
6. University certificate or diploma below bachelor's level
7. Bachelor's degree
8. Postgraduate degree above bachelor's level

99. I prefer not to answer

OCCUP
Which of the following categories best describes your current employment status? Are you...
SELECT ONE ONLY

1. Working full-time (35 or more hours per week)
2. Working part-time (less than 35 hours per week)
3. Self-employed
4. Unemployed, but looking for work
5. A student attending school full-time
6. Retired
7. Not in the workforce (full-time homemaker, full-time parent, or unemployed and not looking for work)
8. Other employment status. Please specify.

99. I prefer not to answer

[ASK POSTAL3 TO ALL]
[OPEN TEXT: VALIDATION - FORCE THE TEXT FORMAT TO BE A9A]
POSTAL3
Please indicate the first 3 characters of your postal code.
If you would rather not provide it, please select I don't know/I prefer not to answer

• A9A   [FORMAT]

99. I prefer not to answer   A9A

APPENDIX G - MESSAGES TESTED WAVE 4

Component 1: Educate and Build Trust - Messages

• Scientists around the world are working together to develop safe and effective COVID-19 vaccines. Get the facts on how vaccines are approved in Canada at Canada.ca/coronavirus.
• Vaccines authorized by Health Canada are a safe and effective way to control the spread of serious diseases. Get the facts about the COVID-19 vaccines at Canada.ca/coronavirus.
• Canada is recognized as having some of the highest standards in the world for reviewing and authorizing vaccines. Learn more at Canada.ca/coronavirus.
• It is normal to have questions about the COVID-19 vaccine. To help you make an informed decision, visit Canada.ca/coronavirus to learn about how vaccines are developed and approved.
• Canadians deserve accessible, transparent information about COVID-19 vaccines and treatments. Get the facts on the COVID-19 vaccines at Canada.ca/coronavirus.

Component 2: Priority Groups - Messages

Generic

• The first vaccines are reserved for those who need it most. If you belong to a priority population, you may be eligible to get vaccinated now. Learn more at Canada.ca/coronavirus.
• COVID-19 vaccines are now available to priority populations. Take the next step to protect yourself from COVID-19. Visit Canada.ca/coronavirus to learn more.
• Help reduce your risk of getting COVID-19. Get vaccinated and continue to practice public health measures. Visit Canada.ca/coronavirus.
• Getting the COVID-19 vaccine is one of the most important actions you can take to protect yourself. Visit Canada.ca/coronavirus to learn more.
• Take the next step towards getting back to the people and places you miss. Get the COVID-19 vaccine. Learn more about the vaccines at Canada.ca/coronavirus.
• Get the COVID-19 vaccine and continue to practice public health measures to protect yourself. Learn more about the vaccines at Canada.ca/coronavirus.

Seniors

• COVID-19 vaccines are now available to Canadians 70 and over. Take the next step to protect yourself by getting the COVID-19 vaccine. Visit Canada.ca/coronavirus to learn more.
• COVID-19 vaccines are now available to seniors 70+ and other priority groups. Learn more at Canada.ca/coronavirus.
• Canadians 70 and over should get a COVID-19 vaccine to protect themselves. Find out if you're eligible at Canada.ca/coronavirus.
• The COVID-19 vaccine is now available for seniors. Take the next step towards getting back to the people and places you miss.

Indigenous

• The COVID-19 vaccine is now available for First Nations, Inuit and Métis communities. Protect yourself by getting vaccinated. Visit Canada.ca/coronavirus to learn more.
• Help protect your family and community. Encourage those around you to get the COVID-19 vaccine. Visit Canada.ca/coronavirus to learn more.
• Help protect your family and community from COVID-19. Learn about the COVID-19 vaccines at Canada.ca/coronavirus.
• The COVID-19 vaccine is now available for Indigenous adults. Take the next step towards getting back to the people and places you miss.

APPENDIX H - SURVEY WAVE 4

Thank you for agreeing to take part in this survey. We anticipate that the survey will take approximately 12 minutes to complete.

[NEXT]

Introduction

Background information

This research is being conducted by Léger Marketing, a Canadian public opinion research firm on behalf of Health Canada.

The purpose of this online survey is to collect opinions and feedback from Canadians that will be used by Health Canada to help inform government actions and decisions.

How does the online survey work?

• You are being asked to offer your opinions and experiences through an online survey. You must be 18 or over in order to participate in this survey.
• We anticipate that the survey will take 12 minutes to complete.
• Your participation in the survey is completely voluntary.
• Your responses are confidential and will only ever be reported in aggregate - never in any way that can identify any individual respondent or their responses.
• Your decision on whether or not to participate will not affect any dealings you may have with the Government of Canada.

What about your personal information?

• The personal information you provide to Health Canada is governed in accordance with the Privacy Act and is being collected under the authority of section 4 of the Department of Health Act in accordance with the Treasury Board Directive on Privacy Practices. We only collect the information we need to conduct the research project.
• Purpose of collection: We require your personal information such as demographic information to better understand the topic of the research. However, your responses are always combined with the responses of others for analysis and reporting; you will never be identified.
• Your rights under the Privacy Act: In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. For more information about these rights, or about our privacy practices, please contact Health Canada's Privacy Coordinator at 613-948-1219 or privacy-vie.privee@hc-sc.gc.ca. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly.

If you are experiencing technical issue while responding to the survey, please contact Leger's technical support team at support@legeropinion.com

Your help is greatly appreciated, and we look forward to receiving your feedback.

[CONTINUE]

Screening Questions (for quotas and/or screening)

GDR [GoC POR Mandatory Question]
What is your gender identity?

4. Male
5. Female
6. Other

99. I prefer not to answer

* Gender refers to current gender which may be different from sex assigned at birth and may be different from what is indicated on legal documents.

PROV [GoC POR Mandatory Question]
In which province or territory do you currently live?

1. British Columbia
2. Alberta
3. Saskatchewan
4. Manitoba
5. Ontario
6. Quebec
7. New Brunswick
8. Nova Scotia
9. Prince Edward Island
10. Newfoundland
11. Northwest Territories
12. Yukon
13. Nunavut

AGE1 [GoC POR Mandatory Question]
[Validation between 1900 and 2003]
[TERMINATE BETWEEN 2003 and 2020]
In what year were you born?

• FORMAT   [YYYY]

99. I prefer not to answer

[ASK IF 99 at AGE1]
AGE2 [GoC POR Mandatory Question]
Would you be willing to indicate in which of the following age categories do you belong?

1. Under 18    TERMINATE
2. Between 18 and 24
3. Between 25 and 34
4. Between 35 and 44
5. Between 45 and 54
6. Between 55 and 69
7. 70 or older

99. I prefer not to answer   TERMINATE

CHILD
Are you the parent or guardian of a child or children under 18 years of age living in your household?

1. Yes
2. No

99. Prefer not to answer

MINO
Do you identify as any of the following?
SELECT ALL THAT APPLY

• An Indigenous person (First Nations, Inuit or Métis)
• A member of an ethnocultural or a visible minority group other than an Indigenous person
• A member of the LGBTQ2 community
• A person with a disability
• None of the above
• I prefer not to answer

Public Health Measures, Concerns, Mental Health, Information

[NEW Wave 4] Q1. How often do you follow each of the following public health measures?

Q8. [NEW Wave 4] What is currently your most pressing concern, if any, related to COVID-19?

• Physical health
• Mental health
• Health of family and/or friends
• Health of someone in a high risk category
• Economy
• Social impact
• Personal financial situation
• Other, please specify:
• I have no pressing concern
• Don't know

Q9. [NEW Wave 4] How would you rate your mental health now compared to before the pandemic?

• Better
• About the same
• Worse
• Don't know

Q10. To what extent are you paying attention to messages from public health authorities on COVID-19? [TRACKING QUESTION]

• To a great extent
• To a moderate extent
• To a small extent
• Not at all
• Don't know

COVID-19 Vaccine

Q11. To what extent are you concerned about the safety of COVID-19 vaccines? [TRACKING QUESTION]

• Very concerned
• Somewhat concerned
• Not very concerned
• Not at all concerned
• Don't know

Q12. When a vaccine for COVID-19 becomes available to you, will you get vaccinated? [TRACKING QUESTION]

• Yes, I will get vaccinated as soon as one became available to me
• Yes, I will eventually get vaccinated, but would wait a while first
• No, I will not get a COVID-19 vaccine coronavirus vaccination
• I already got the COVID-19 vaccine
• I don't know yet

[ASK IF "WILL EVENTUALLY GET VACCINATED, BUT WOULD WAIT A WHILE FIRST" IN Q12]
Q13. What is the main reason why you would eventually get a vaccination, but would wait a while first?

• To ensure the safety of the vaccine (e.g., no negative side effects)
• To enable priority groups to get vaccinated first (e.g., frontline workers and vulnerable populations)
• I am too busy
• To ensure the effectiveness of the vaccine
• General fear/unease about being first
• Need for more information
• I don't feel I want or need the vaccine
• To avoid crowds or long wait times
• Other, please specify:

[ASK IF NO OR DON'T KNOW IN Q12]
Q14. What is the main reason why you will not get vaccinated / you don't know if you will get vaccinated [Adjust depending on answer at Q12]?
[Randomize]

• I am worried about the side effects
• I don't think it will be effective
• I am not confident in the safety of the COVID-19 vaccines
• Not enough testing or research has been done
• Do not trust government
• Do not trust the newness of the vaccine
• I have already had COVID-19
• I am not at high risk of getting COVID-19
• If I get COVID-19, I will not be very sick
• I am against vaccines in general
• The vaccine is not recommended for me because I have a pre-existing medical condition
• I don't have the time
• Other reason, please specify:

Q15. [NEW Wave 4] Please indicate to what extent you agree or disagree with each of the following statements. [Randomize statements]

Q26. [NEW Wave 4] Do you feel you have enough information or resources available to make informed decisions about COVID-19 vaccines?

• Yes
• No
• Don't know

[ASK IF NO AT Q26]
Q27. [NEW Wave 4] Why do you feel you don't have enough information to make an informed choice? [Open-ended]

Q28. [NEW Wave 4] Where do you look for information, if any, about COVID-19 vaccines? (check all that apply) [Randomize]

• Healthcare provider, such as doctors, nurses, pharmacists
• News media
• Provincial/territorial websites
• Local public health
• Talk to friends/family/colleagues
• Online communities/forums
• Local community groups/leaders
• Social media
• News media
• Vaccine manufacturer
• Other, please specify:
• I do not look for information about COVID-19 vaccine

Q29. [NEW Wave 4] Thinking about COVID-19 vaccines, how important is it that your health care provider is able to explain the following topics to you. [Randomize]

Q37. [NEW Wave 4] What kinds of resources could your health care provider share with you that you would find helpful to learn about COVID-19 vaccines? Please select the top three resources [Randomize]

• Fact sheets/quick reference sheets
• Answers to frequently asked questions
• Webinar/online seminar/Training
• Brochures, booklets, pamphlets or other printed materials
• Electronic versions of printed materials
• Podcasts
• YouTube videos or other short videos
• Web portals/digital resources
• Posters, charts or infographics
• Other, please specify:
• I do not want any resources
• I do not have a healthcare provider

[Ask if any resource was selected in Q33]
[NEW Wave 4] Q38. Would you share these resources with people you know (e.g. colleagues, friends or family)?

• Yes
• No
• Don't know

[NEW Wave 4] Q39. On a scale of 1 to 7, how much do you trust each of the following to give you credible health information about COVID-19 vaccines? [Randomize]

COVID Vaccine Key Messages Testing

The following questions will show you messages that will be considered by the Government of Canada for their COVID-19 vaccine Public Education Campaign. Please read all of the messages carefully.

[Campaign Component: Educate and Build Trust]

[Ask ALL]

Q47. Which of the messages listed below do you feel is most effective in demonstrating that any COVID-19 vaccine authorized by Health Canada will be safe and effective? Select one option. Please read all of the messages carefully.

• Message 1
• Message 2
• Message 3
• Message 4
• Message 5

Q48. For the message you chose as being the most effective, do you agree or disagree with the following statements. The message….

Q51. From the same list of messages, please select one message that stands out to you (positive or negative) and tell us what you like or dislike about this message. [Open-ended]

• Message 1
• Message 2
• Message 3
• Message 4
• Message 5

[Campaign Component: Priority Groups]

[Note: Generic Messages - ASK ALL]

Q52. Certain individuals are more impacted by the COVID-19 virus. Which of the messages listed below do you feel is most effective in demonstrating to these individuals the importance of getting the COVID-19 vaccine to protect themselves and others? Select one option. Please read all of the messages carefully.

• Message 1
• Message 2
• Message 3
• Message 4
• Message 5

Q53. For the message you chose as being the most effective, do you agree or disagree with the following statements. The message...

Q56. From the same list of messages, please select one message that stands out to you (positive or negative) and tell us what you like or dislike about this message. [Open-ended]

• Message 1
• Message 2
• Message 3
• Message 4
• Message 5

[Note: Senior Messages - ASK SENIORS + ONLY (Based on answer to AGE)]

[IF INDIGENOUS AND SENIORS, ONLY ASK INDIGENOUS QUESTIONS]

Q57. Now, which of the messages listed below do you feel is most effective in demonstrating the importance of getting the COVID-19 vaccine to protect yourself and others? Select one option. Please read all of the messages carefully.

• Message 1
• Message 2
• Message 3
• Message 4

Q58. For the message you chose as being the most effective, do you agree or disagree with the following statements. The message….

Q61. From the same list of messages, please select one message that stands out to you (positive or negative) and tell us what you like or dislike about this message. [Open-ended]

• Message 1
• Message 2
• Message 3
• Message 4

[Note: Indigenous Messages - ASK INDIGENOUS ONLY. (Based on answer to MINO)]

Q62. Now, which of the messages listed below do you feel is most effective in demonstrating the importance of getting the COVID-19 vaccine to protect yourself and others? Select one option. Please read all of the messages carefully.

• Message 1
• Message 2
• Message 3
• Message 4

Q63. For the message you chose as being the most effective, do you agree or disagree with the following statements. The message...

Q66. From the same list of messages, please select one message that stands out to you (positive or negative) and tell us what you like or dislike about this message. [Open-ended]

• Message 1
• Message 2
• Message 3
• Message 4

Socio-Demographic Questions

[SHOW ALL]
INFO2
The last few questions are strictly for statistical purposes. All of your answers are completely confidential

LANG [GoC POR Mandatory Question]
What is the language you first learned at home as a child and still understand?

• English
• French
• Other
• I prefer not to answer

IMM
Where were you born?

• Born in Canada
• Born outside Canada

[ASK IF Outside Canada in IMM]
YIMM
[DROP DOWN MENU]
In what year did you move to Canada?

COUNTRY
What is your country of origin?
[DROP DOWN MENU-ALPHABETICAL ORDER]

SCOL [GoC POR Mandatory Question]
What is the highest level of formal education that you have completed?
SELECT ONE ONLY

2. Some high school or less
3. High school diploma or equivalent
4. Registered Apprenticeship or other trades certificate or diploma
5. College, CEGEP or other non-university certificate or diploma
6. University certificate or diploma below the bachelor's level
7. Bachelor's degree
8. Postgraduate degree above bachelor's level

99. I prefer not to answer

OCCUP [GoC POR Mandatory Question]
Which of the following categories best describes your current employment status? Are you...
SELECT ONE ONLY

1. Working full-time (35 or more hours per week)
2. Working part-time (less than 35 hours per week)
3. Self-employed
4. Unemployed, but looking for work
5. A student attending school full-time
6. Retired
7. Not in the workforce (full-time homemaker, full-time parent, or unemployed and not looking for work)
8. Other employment status. Please specify.

99. I prefer not to answer

REVEN [GoC POR Mandatory Question]
Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes?
SELECT ONE ONLY

1. Under $20,000
2. Between $20,000 and $40,000
3. Between $40,000 and $60,000
4. Between $60,000 and $80,000
5. Between $80,000 and $100,000
6. Between $100,000 and $150,000
7. $150,000 and above
8. Prefer not to say

[ASK POSTAL3 TO ALL] [GoC POR Mandatory Question]
[OPEN TEXT: VALIDATION - FORCE THE TEXT FORMAT TO BE A9A]
POSTAL3
Please indicate the first 3 characters of your postal code.
If you would rather not provide it, please select I don't know/I prefer not to answer

• A9A   [FORMAT]

99. I prefer not to answer   A9A

APPENDIX I - SURVEY WAVE 5

Thank you for agreeing to take part in this survey. We anticipate that the survey will take approximately 12 minutes to complete.

[NEXT]

Introduction

Background information

This research is being conducted by Léger Marketing, a Canadian public opinion research firm on behalf of Health Canada.

The purpose of this online survey is to collect opinions and feedback from Canadians that will be used by Health Canada to help inform government actions and decisions.

How does the online survey work?

• You are being asked to offer your opinions and experiences through an online survey. You must be 18 or over in order to participate in this survey.
• We anticipate that the survey will take 12 minutes to complete.
• Your participation in the survey is completely voluntary.
• Your responses are confidential and will only ever be reported in aggregate - never in any way that can identify any individual respondent or their responses.
• Your decision on whether or not to participate will not affect any dealings you may have with the Government of Canada.

What about your personal information?

• The personal information you provide to Health Canada is governed in accordance with the Privacy Act and is being collected under the authority of section 4 of the Department of Health Act in accordance with the Treasury Board Directive on Privacy Practices. We only collect the information we need to conduct the research project.
• Purpose of collection: We require your personal information such as demographic information to better understand the topic of the research. However, your responses are always combined with the responses of others for analysis and reporting; you will never be identified.
• Your rights under the Privacy Act: In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. For more information about these rights, or about our privacy practices, please contact Health Canada's Privacy Coordinator at 613-948-1219 or privacy-vie.privee@hc-sc.gc.ca. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly.

If you are experiencing technical issue while responding to the survey, please contact Leger's technical support team at support@legeropinion.com

Your help is greatly appreciated, and we look forward to receiving your feedback.

[CONTINUE]

Screening Questions (for quotas and/or screening)

GDR [GoC POR Mandatory Question]
What is your gender identity?

7. Male
8. Female
9. Other

99. I prefer not to answer

* Gender refers to current gender which may be different from sex assigned at birth and may be different from what is indicated on legal documents.

PROV [GoC POR Mandatory Question]
In which province or territory do you currently live?

1. British Columbia
2. Alberta
3. Saskatchewan
4. Manitoba
5. Ontario
6. Quebec
7. New Brunswick
8. Nova Scotia
9. Prince Edward Island
10. Newfoundland
11. Northwest Territories
12. Yukon
13. Nunavut

AGE1 [GoC POR Mandatory Question]
[Validation between 1900 and 2003]
[TERMINATE BETWEEN 2003 and 2020]
In what year were you born?

• FORMAT   [YYYY]

99. I prefer not to answer

[ASK IF 99 at AGE1]
AGE2 [GoC POR Mandatory Question]
Would you be willing to indicate in which of the following age categories do you belong?

1. Under 18 TERMINATE
2. Between 18 and 24
3. Between 25 and 34
4. Between 35 and 44
5. Between 45 and 54
6. Between 55 and 64
7. 65 or older

99. I prefer not to answer TERMINATE

CHILD
Are you the parent or guardian of a child or children under 18 years of age living in your household?

1. Yes
2. No

99. Prefer not to answer

Public Health Measures, Concerns, Mental Health, Information

[Wave 4 - Wave 5] Q1. How often do you follow each of the following public health measures?

Q8. [Wave 4 - Wave 5] What is currently your most pressing concern, if any, related to COVID-19?

• Physical health
• Mental health
• Health of family and/or friends
• Health of someone in a high risk category
• Economy
• Social impact
• Personal financial situation
• Other, please specify:
• I have no pressing concern
• Don't know

Q9. [Wave 4 - Wave 5] How would you rate your mental health now compared to before the pandemic?

• Better
• About the same
• Worse
• Don't know

Q10. [TRACKING QUESTION] To what extent are you paying attention to messages from public health authorities on COVID-19?

• To a great extent
• To a moderate extent
• To a small extent
• Not at all
• Don't know

COVID-19 Vaccine

Q12. [TRACKING QUESTION] When a vaccine for COVID-19 becomes available to you, will you get vaccinated?

• Yes, I will get vaccinated as soon as one became available to me
• Yes, I will eventually get vaccinated, but would wait a while first
• No, I will not get a COVID-19 vaccine coronavirus vaccination
• I already got the COVID-19 vaccine
• I don't know yet

[ASK IF "WILL EVENTUALLY GET VACCINATED, BUT WOULD WAIT A WHILE FIRST" IN Q12]
Q13. What is the main reason why you would eventually get a vaccination, but would wait a while first? [Randomize]

• [NEW Wave 5] I am unsure if the vaccine is safe for me personally (e.g. due to a pre-existing medical condition, pregnancy, allergy, etc.)
• To ensure the safety of the vaccine (e.g., no negative side effects)
• To enable priority groups to get vaccinated first (e.g., frontline workers and vulnerable populations)
• I am too busy
• To ensure the effectiveness of the vaccine
• General fear/unease about being first
• Need for more information
• I don't feel I want or need the vaccine
• To avoid crowds or long wait times
• [NEW Wave 5] I have concerns about the new mRNA vaccines and want to wait for another vaccine
• Other, please specify:

[ASK IF NO OR DON'T KNOW IN Q12]
Q14. What is the main reason why you will not get vaccinated / you don't know if you will get vaccinated [Adjust depending on answer at Q12]?
[Randomize]

• I am worried about the side effects
• I don't think it will be effective
• I am not confident in the safety of the COVID-19 vaccines
• Not enough testing or research has been done
• Do not trust government
• Do not trust the newness of the vaccine
• I have already had COVID-19
• I am not at high risk of getting COVID-19
• If I get COVID-19, I will not be very sick
• I am against vaccines in general
• The vaccine is not recommended for me (e.g., due to an allergy or other pre-existing medical condition)
• I don't have the time
• Other reason, please specify:

Q74. [NEW Wave 5] Amongst the following factors, which ones, if any, <might motivate> [If Q12 ="I already got the COVID-19 vaccine" in Q12 = "motivated"]you to get vaccinated? [Randomize] Please select up to your top 3.

• Benefits to my employment/financial situation (e.g., being able to return to work or continue working)
• Benefits to my local community (e.g., small businesses being open, community events resuming, etc.)
• Being able to travel within Canada
• Being able to travel internationally
• Being able to get back to activities I enjoyed before the pandemic
• Being able to spend time with friends and family in-person
• Helping to get things back to "normal"
• None of the above

Q75. [NEW Wave 5] Which of the following best describes your situation?

• I am not yet able to get a COVID-19 vaccine (i.e., I'm not in a priority group for vaccination)
• I had the opportunity to get a COVID-19 vaccine and I got vaccinated
• I have/had the opportunity to get a COVID-19 vaccine and I choose/chose not to be vaccinated at this time
• I don't know
• I prefer not to answer

[Wave 4 - Wave 5] Q15. Please indicate to what extent you agree or disagree with each of the following statements. [Randomize statements]

[NEW Wave 5] Q67. To what extent are you concerned about the following in relation to the COVID-19 vaccines? [Randomize statements]

<Q29.hover text for mRNA: "mRNA vaccines are a new type of vaccine. Many types of vaccines use a weakened or inactivated virus or part of a virus to trigger an immune response inside our body. However, instead of using the live virus that causes COVID-19, mRNA vaccines teach our cells how to make a protein that will trigger an immune response. Once triggered, our body then makes antibodies. These antibodies help us fight the infection if the real virus does enter our body in the future.">

Q68. [NEW Wave 5] Existing research shows that the efficacy of COVID-19 vaccines can vary by vaccine from 70% to up to 95%. When it comes to getting vaccinated for COVID-19, which of the following statements best describes your view.

• I would prefer to get the first vaccine available to me, even if I get one that is less effective than others
• I would prefer to get the most effective vaccine, even if it means waiting a few months
• I would prefer to have a choice in what vaccine I receive
• I do not intend to get a COVID-19 vaccine
• I don't know
• I prefer not to answer

Q69. [NEW Wave 5] Which of the following statements best describes how you feel about the information or resources available to make informed decisions concerning COVID-19 vaccines?

• I need more information to make an informed decision about COVID-19 vaccines
• I have the right amount of information I need to make an informed decision about COVID-19 vaccines
• There is too much information available, which makes it difficult to make an informed decision about COVID-19 vaccines
• I don't know

Q70. [NEW Wave 5] Do you find it challenging to find or access credible information on COVID-19 vaccines?

• Yes
• No
• I don't know

Q71. [NEW Wave 5] Since the start of the pandemic, have you had a conversation with a health care provider (e.g., doctor, nurse, pharmacist, dentist, midwives, chiropractor etc.) about COVID-19 vaccines?

• Yes
• No
• Don't know

[ASK IF YES AT Q71]
Q72. [NEW Wave 5] With who did you have the conversation? Please check all that apply

• Doctor
• Nurse
• Pharmacist
• Dentist
• Midwives
• Other health care provider, please specify:
• Don't know

[ASK IF YES AT Q71]
Q73. [NEW Wave 5] What kind of information were you looking for from the health care provider you talked to? Please check all that apply

• Effectiveness of the vaccines
• Safety of the vaccines
• Possible vaccine side effects and rare vaccine reactions
• Vaccine ingredients
• Who can get the vaccine (i.e., vaccine recommendations and availability across different groups)
• Personal eligibility for the vaccine
• Where vaccines will be available/administered and by whom
• How vaccines are developed
• How vaccines are approved for use in Canada
• How vaccines will be monitored for safety once they are available
• Other, please specify:
• I don't remember/don't know

Socio-Demographic Questions

[SHOW ALL]

INFO2
The last few questions are strictly for statistical purposes. All of your answers are completely confidential

LANG [GoC POR Mandatory Question]
What is the language you first learned at home as a child and still understand?

• English
• French
• Other
• I prefer not to answer

MINO
Do you identify as any of the following?
SELECT ALL THAT APPLY

• An Indigenous person (First Nations, Inuit or Métis)
• A member of an ethnocultural or a visible minority group other than an Indigenous person
• A member of the LGBTQ2 community
• A person with a disability
• None of the above
• I prefer not to answer

ETHNIC
Do you identify as any of the following? Select all that apply

• White
• Indigenous
• South Asian
• Chinese
• Filipino
• Southeast Asian
• West Asian
• Korean
• Japanese
• Black
• Latin American
• Arab
• Other
• None of the above [Exclusive]

IMM
Where were you born?

• Born in Canada
• Born outside Canada

[ASK IF Outside Canada in IMM]
YIMM
[DROP DOWN MENU]
In what year did you move to Canada?

COUNTRY
What is your country of origin?
[DROP DOWN MENU-ALPHABETICAL ORDER]

SCOL [GoC POR Mandatory Question]
What is the highest level of formal education that you have completed?
SELECT ONE ONLY

2. Some high school or less
3. High school diploma or equivalent
4. Registered Apprenticeship or other trades certificate or diploma
5. College, CEGEP or other non-university certificate or diploma
6. University certificate or diploma below the bachelor's level
7. Bachelor's degree
8. Postgraduate degree above bachelor's level

99. I prefer not to answer

OCCUP [GoC POR Mandatory Question]
Which of the following categories best describes your current employment status? Are you...
SELECT ONE ONLY

1. Working full-time (35 or more hours per week)
2. Working part-time (less than 35 hours per week)
3. Self-employed
4. Unemployed, but looking for work
5. A student attending school full-time
6. Retired
7. Not in the workforce (full-time homemaker, full-time parent, or unemployed and not looking for work)
8. Other employment status. Please specify.

99. I prefer not to answer

OCCUP2
[IF 1 or 2 in OCCUP]
[NEW Wave 5]

Are you a health care provider (such as nurse, medical doctor, paramedic, first responder, pharmacist, etc) and/or a frontline worker or essential worker (such as gas station attendant, bus driver, grocery store clerk, media workers, laboratory workers, etc.)?

1. Health care provider
2. Frontline worker or essential worker
3. None of the above
4. I prefer not to answer

REVEN [GoC POR Mandatory Question]
Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes?
SELECT ONE ONLY

1. Under $20,000
2. Between $20,000 and $39,999
3. Between $40,000 and $59,999
4. Between $60,000 and $79,999
5. Between $80,000 and $99,999
6. Between $100,000 and $149,999
7. $150,000 and above
8. Prefer not to say

[ASK POSTAL3 TO ALL] [GoC POR Mandatory Question]
[OPEN TEXT: VALIDATION - FORCE THE TEXT FORMAT TO BE A9A]
POSTAL3
Please indicate the first 3 characters of your postal code.
If you would rather not provide it, please select I don't know/I prefer not to answer

• A9A   [FORMAT]

99. I prefer not to answer   A9A

APPENDIX J - SURVEY WAVE 6

Thank you for agreeing to take part in this survey. We anticipate that the survey will take approximately 12 minutes to complete.

[NEXT]

Introduction

Background information

This research is being conducted by Léger Marketing, a Canadian public opinion research firm on behalf of Health Canada.

The purpose of this online survey is to collect opinions and feedback from Canadians that will be used by Health Canada to help inform government actions and decisions.

How does the online survey work?

• You are being asked to offer your opinions and experiences through an online survey. You must be 18 or over in order to participate in this survey.
• We anticipate that the survey will take 12 minutes to complete.
• Your participation in the survey is completely voluntary.
• Your responses are confidential and will only ever be reported in aggregate - never in any way that can identify any individual respondent or their responses.
• Your decision on whether or not to participate will not affect any dealings you may have with the Government of Canada.

What about your personal information?

• The personal information you provide to Health Canada is governed in accordance with the Privacy Act and is being collected under the authority of section 4 of the Department of Health Act in accordance with the Treasury Board Directive on Privacy Practices. We only collect the information we need to conduct the research project.
• Purpose of collection: We require your personal information such as demographic information to better understand the topic of the research. However, your responses are always combined with the responses of others for analysis and reporting; you will never be identified.
• Your rights under the Privacy Act: In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. For more information about these rights, or about our privacy practices, please contact Health Canada's Privacy Coordinator at 613-948-1219 or privacy-vie.privee@hc-sc.gc.ca. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly.

If you are experiencing technical issue while responding to the survey, please contact Leger's technical support team at support@legeropinion.com

Your help is greatly appreciated, and we look forward to receiving your feedback.

[CONTINUE]

Screening Questions (for quotas and/or screening)

GDR [GoC POR Mandatory Question]
What is your gender identity?

10. Male
11. Female
12. Other

99. I prefer not to answer

* Gender refers to current gender which may be different from sex assigned at birth and may be different from what is indicated on legal documents.

PROV [GoC POR Mandatory Question]

In which province or territory do you currently live?

1. British Columbia
2. Alberta
3. Saskatchewan
4. Manitoba
5. Ontario
6. Quebec
7. New Brunswick
8. Nova Scotia
9. Prince Edward Island
10. Newfoundland
11. Northwest Territories
12. Yukon
13. Nunavut

AGE1 [GoC POR Mandatory Question]
[Validation between 1900 and 2003]
[TERMINATE BETWEEN 2003 and 2020]
In what year were you born?

• FORMAT   [YYYY]

99. I prefer not to answer

[ASK IF 99 at AGE1]
AGE2 [GoC POR Mandatory Question]
Would you be willing to indicate in which of the following age categories do you belong?

1. Under 18   TERMINATE
2. Between 18 and 24
3. Between 25 and 34
4. Between 35 and 44
5. Between 45 and 54
6. Between 55 and 64
7. 65 or older

99. I prefer not to answer   TERMINATE

CHILD
Are you the parent or guardian of a child or children under 18 years of age living in your household?

1. Yes
2. No

99. Prefer not to answer

Public Health Measures, Concerns, Mental Health, Information

[Wave 4 - 5- 6] Q1. How often do you follow each of the following public health measures?

[Wave 4 - 5- 6] Q2. What is currently your most pressing concern, if any, related to COVID-19?

• Physical health
• Mental health
• Health of family and/or friends
• Health of someone in a high risk category
• Economy
• Social impact
• Personal financial situation
• Other, please specify:
• I have no pressing concern
• Don't know

Q9_6. [NEW WAVE 6] How would you rate your physical health now compared to before the pandemic?

• Better
• About the same
• Worse
• Don't know

[Wave 4 - 5- 6] Q9. How would you rate your mental health now compared to before the pandemic?

• Better
• About the same
• Worse
• Don't know

Q11_6. [NEW WAVE 6] Since the start of the pandemic, have you looked for any information on coping with mental health during COVID-19?

• Yes, I have
• Not yet, but I plan to do so
• No, I haven't
• Don't know

[Ask if "No, I haven't in Q11]
Q12_6. [NEW WAVE 6] Why have you not looked for information? (select all that apply)

• My mental health is fine
• I don't think I need information
• I didn't know these type of information exist
• I don't have the time
• I don't know where to look
• Other, please specify:
• Don't know

Q13_6. [NEW WAVE 6] Since the start of the pandemic, have you received any support for coping with mental health during COVID-19?

• Yes
• No
• Don't know

[TRACKING QUESTION] Q10. To what extent are you paying attention to messages from public health authorities on COVID-19?

• To a great extent
• To a moderate extent
• To a small extent
• Not at all
• Don't know

COVID-19 Vaccine

Q15_6. [NEW Wave 6] Have you received a COVID-19 vaccine (at least one dose)?

• Yes
• No

[ASK IF 'NO' IN Q15]
Q16_6. [NEW Wave 6] Are you currently eligible to receive a COVID-19 vaccine in your community (i.e., on the basis of age, occupation, health status, etc.)?

• Yes
• No
• I don't know

[ASK IF 'YES' IN Q16]
Q17_6. [NEW Wave 6] What is the main reason you have not received a COVID-19 vaccine, despite being eligible to do so?

• Limited vaccine supply/appointment availability within my community
• Difficulties making an appointment (e.g., being unsure how to register, challenges with accessing or completing the online registration process, etc.)
• Difficulties accessing a vaccine clinic (e.g., transportation limitations, being unable to take time off work, lack of childcare, etc.)
• I am waiting for the COVID-19 vaccine product of my choice to be available to me
• I prefer to wait a while before getting vaccinated
• I do not plan on being vaccinated for COVID-19
• I am worried about the side effects
• I prefer not to answer
• Other, please specify:

Q12. [TRACKING QUESTION] When a vaccine for COVID-19 becomes available to you, will you get vaccinated?

• Yes, I will get vaccinated as soon as a vaccine becomes available to me
• Yes, I will eventually get vaccinated, but will wait a while first
• No, I will not get a COVID-19 vaccine
• I already got the COVID-19 vaccine
• I don't know yet

[ASK IF "WILL EVENTUALLY GET VACCINATED, BUT WILL WAIT A WHILE FIRST" IN Q18]
TRACKING QUESTION]
Q13. What is the main reason why you would eventually get a vaccination, but would wait a while first? [Randomize]

• I am unsure if the vaccine is safe for me personally (e.g. due to a pre-existing medical condition, pregnancy, allergy, etc.)To ensure the safety of the vaccine (e.g., no negative side effects)
• To enable priority groups to get vaccinated first (e.g., frontline workers and vulnerable populations)
• I am too busy
• To ensure the effectiveness of the vaccine
• General fear/unease about being first
• Need for more information
• I don't feel I want or need the vaccine
• To avoid crowds or long wait times
• I have concerns about the new mRNA vaccines and want to wait for another vaccine
• [NEW Wave 6] I am worried about the side effects
• Other, please specify:

[ASK IF NO OR DON'T KNOW IN Q18]
[TRACKING QUESTION]
Q14. What is the main reason why you will not get vaccinated / you don't know if you will get vaccinated [Adjust depending on answer at Q18]?
[Randomize]

• I am worried about the side effects
• I don't think it will be effective
• I am not confident in the safety of the COVID-19 vaccines
• Not enough testing or research has been done
• Do not trust government
• Do not trust the newness of the vaccine
• I have already had COVID-19
• I am not at high risk of getting COVID-19
• If I get COVID-19, I will not be very sick
• I am against vaccines in general
• The vaccine is not recommended for me (e.g., due to an allergy or other pre-existing medical condition)
• I don't have the time
• Other reason, please specify:

Q15. [Wave 4 - 5- 6] Please indicate to what extent you agree or disagree with each of the following statements. [Randomize statements]

Q67. [Wave 5-6] To what extent are you concerned about the following in relation to the COVID-19 vaccines? [Randomize statements]

Q38_6. [NEW WAVE 6] Which of the following would make you feel more confident that authorized COVID-19 vaccines are safe, if any? Check your top three.

• Seeing or hearing about friends, family or others I know personally getting vaccinated
• Seeing or hearing about people that are "like" me (i.e., similar age, health status, family situation, occupation, etc.) getting vaccinated
• Seeing or hearing about public figures (e.g., politicians, public health experts, celebrities, etc.) getting vaccinated
• My health care providers' assurance that the vaccines are safe
• My health care providers' recommendation that I get vaccinated
• More information on the data Health Canada uses to assess vaccine safety before and after vaccines are authorized for use in the public
• More information on the people and organizations who make decisions about vaccines in Canada (i.e., their expertise, how they are selected, etc.)
• Information on or examples of vaccines and other drugs that have not been approved for use by Health Canada on the basis of safety data
• Information on how people in the COVID-19 vaccine trials are doing now (i.e., longer-term effects of vaccination)
• Knowing that other countries are also authorizing the vaccines for public use
• None of the above

[ASK IF 'NO' IN NEW Q15]
Q39_6. [NEW WAVE 6] When it comes to getting vaccinated for COVID-19, which of the following is the most important to you?

• Getting vaccinated as soon as possible, regardless of what specific COVID-19 vaccine I receive
• Getting the most effective COVID-19 vaccine
• Getting the COVID-19 vaccine of my choosing
• I do not intend to get a COVID-19 vaccine
• I don't know
• I prefer not to answer

Q39_6. [NEW WAVE 6] In Canada, public health recommendations about COVID-19 vaccines come from a variety of sources, including those at federal, provincial/territorial, and local levels. These recommendations include guidance on who should be prioritized for the vaccines and the spacing of doses for two-dose vaccines. These recommendations may not be consistent across all levels, because they take into account factors like differences in regional demographics and vaccine supply and availability. These recommendations also evolve as we learn more about the vaccines and COVID-19 itself.

Please indicate to what extent you agree with the following statements.

Travel

Q46_6. [NEW WAVE 6] Have you seen, read or heard anything about the Government of Canada's restrictions on international travel and quarantine for returning travelers?

• Yes
• No

[ASK IF Q46 = YES]
Q47_6. [NEW WAVE 6] Do you support or oppose the Government of Canada's restrictions on international travel and quarantine for returning travelers? Please use a scale from 1 to 10 where 1 means you "strongly oppose" and 10 means you "strongly support".

[ASK IF Q46 = YES]
Q48_6. [NEW WAVE 6] How much sympathy do you have for travelers who have to go through these measures, i.e. COVID-19 testing upon arrival, a 3-night stay at the hotel, etc…?

• A lot
• Some
• Not a lot
• Not at all

[ASK IF Q48 = A lot or Some]
Q49_6. [NEW WAVE 6] Why do you have sympathy for these travelers? [Open-ended]

Q50_6. [NEW WAVE 6]To what extent do you agree or disagree with the following statements:
[ROTATE a - b]

a) A proof of vaccination should replace testing requirements for travellers entering Canada.

b) A proof of vaccination should replace quarantine requirements for travellers entering Canada

• Strongly agree
• Agree
• Disagree
• Strongly disagree
• Don't know

Socio-Demographic Questions

[SHOW ALL]

INFO2
The last few questions are strictly for statistical purposes. All of your answers are completely confidential

LANG [GoC POR Mandatory Question]
What is the language you first learned at home as a child and still understand?

• English
• French
• Other
• I prefer not to answer

MINO
Do you identify as any of the following?
SELECT ALL THAT APPLY

• An Indigenous person (First Nations, Inuit or Métis)
• A member of an ethnocultural or a visible minority group other than an Indigenous person
• A member of the LGBTQ2 community
• A person with a disability
• None of the above
• I prefer not to answer

ETHNIC
Do you identify as any of the following? Select all that apply

• White
• Indigenous
• South Asian
• Chinese
• Filipino
• Southeast Asian
• West Asian
• Korean
• Japanese
• Black
• Latin American
• Arab
• Other
• None of the above [Exclusive]

IMM
Where were you born?

• Born in Canada
• Born outside Canada

[ASK IF Outside Canada in IMM]
YIMM
[DROP DOWN MENU]

In what year did you move to Canada?
COUNTRY
What is your country of origin?
[DROP DOWN MENU-ALPHABETICAL ORDER]

SCOL [GoC POR Mandatory Question]
What is the highest level of formal education that you have completed?
SELECT ONE ONLY

2. Some high school or less
3. High school diploma or equivalent
4. Registered Apprenticeship or other trades certificate or diploma
5. College, CEGEP or other non-university certificate or diploma
6. University certificate or diploma below the bachelor's level
7. Bachelor's degree
8. Postgraduate degree above bachelor's level

99. I prefer not to answer

OCCUP [GoC POR Mandatory Question]
Which of the following categories best describes your current employment status? Are you...
SELECT ONE ONLY

1. Working full-time (35 or more hours per week)
2. Working part-time (less than 35 hours per week)
3. Self-employed
4. Unemployed, but looking for work
5. A student attending school full-time
6. Retired
7. Not in the workforce (full-time homemaker, full-time parent, or unemployed and not looking for work)
8. Other employment status. Please specify.

99. I prefer not to answer

OCCUP2
[IF 1 or 2 in OCCUP]
[NEW Wave 5]
Are you a health care provider (such as nurse, medical doctor, paramedic, first responder, pharmacist, etc) and/or a frontline worker or essential worker (such as gas station attendant, bus driver, grocery store clerk, media workers, laboratory workers, etc.)?

5. Health care provider
6. Frontline worker or essential worker
7. None of the above
8. I prefer not to answer

REVEN [GoC POR Mandatory Question]

Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes?
SELECT ONE ONLY

1. Under $20,000
2. Between $20,000 and $39,999
3. Between $40,000 and $59,999
4. Between $60,000 and $79,999
5. Between $80,000 and $99,999
6. Between $100,000 and $149,999
7. $150,000 and above
8. Prefer not to say

[ASK POSTAL3 TO ALL] [GoC POR Mandatory Question]
[OPEN TEXT: VALIDATION - FORCE THE TEXT FORMAT TO BE A9A]
POSTAL3
Please indicate the first 3 characters of your postal code.
If you would rather not provide it, please select I don't know/I prefer not to answer

• A9A   [FORMAT]

99. I prefer not to answer   A9A

APPENDIX K - SURVEY WAVE 7

Thank you for agreeing to take part in this survey. We anticipate that the survey will take approximately 12 minutes to complete.

[NEXT]

Introduction

Background information

This research is being conducted by Léger Marketing, a Canadian public opinion research firm on behalf of Health Canada.

The purpose of this online survey is to collect opinions and feedback from Canadians that will be used by Health Canada to help inform government actions and decisions.

How does the online survey work?

• You are being asked to offer your opinions and experiences through an online survey. You must be 18 or over in order to participate in this survey.
• We anticipate that the survey will take 12 minutes to complete.
• Your participation in the survey is completely voluntary.
• Your responses are confidential and will only ever be reported in aggregate - never in any way that can identify any individual respondent or their responses.
• Your decision on whether or not to participate will not affect any dealings you may have with the Government of Canada.

What about your personal information?

• The personal information you provide to Health Canada is governed in accordance with the Privacy Act and is being collected under the authority of section 4 of the Department of Health Act in accordance with the Treasury Board Directive on Privacy Practices. We only collect the information we need to conduct the research project.
• Purpose of collection: We require your personal information such as demographic information to better understand the topic of the research. However, your responses are always combined with the responses of others for analysis and reporting; you will never be identified.
• Your rights under the Privacy Act: In addition to protecting your personal information, the Privacy Act gives you the right to request access to and correction of your personal information. For more information about these rights, or about our privacy practices, please contact Health Canada's Privacy Coordinator at 613-948-1219 or privacy-vie.privee@hc-sc.gc.ca. You also have the right to file a complaint with the Privacy Commissioner of Canada if you think your personal information has been handled improperly.