Executive summary: COVID-19 Tracking survey and focus groups on canadians' views 2022-23

Submitted to
Department of Health Canada

Prepared by
Leger

Contract number: HT372-224613
POR 021-22
Contract Value: $282,441.24 (HST included)
Awarded 2022-08-05
Project 14224-016

Leger
507 Place d'Armes, Suite 700
Montréal, Québec
G1R 2K2
Phone: 514-982-2464
Fax: 514-987-1960

For more information on this report, please contact Health Canada at: hc.cpab.por-rop.dgcap.sc@canada.ca
Ce rapport est aussi disponible en français.

COVID-19 Tracking survey and focus groups on canadians' views 2022-23

Prepared for Health Canada

Supplier Name: Leger
Executive Summary
March 2023

This public opinion research report presents the results of a tracking survey conducted by Leger Marketing Inc. on behalf of Health Canada. The research was conducted with the Canadian general population.

Cette publication est aussi disponible en français sous le titre : Sondage de suivi et groupes de discussion concernant le point de vue des Canadiens sur la COVID-19 2022-23.

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Health Canada. For more information on this report, please contact Health Canada at hc.cpab.por-rop.dgcap.sc@canada.ca or at:

Health Canada, CPAB
200 Eglantine Driveway, Tunney's Pasture
Jeanne Mance Building, AL 1915C
Ottawa, Ontario K1A 0K9

Catalogue Number: H14-389/2023E-PDF

International Standard Book Number (ISBN): 978-0-660-47962-0

Related publications (registration number:):
Catalogue Number: H14-389/2023F-PDF (Final Report, French)
ISBN: 978-0-660-47963-7

©His Majesty the King in Right of Canada, as represented by the Minister of Health, 2023.

1. Executive Summary

Leger is pleased to present Health Canada with this report on findings from wave sixteen (3.1) to wave twenty (3.5) of the tracking survey on respondents' views relating to COVID-19 issues. This report presents the results of three waves of quantitative surveys and two waves of qualitative research.

This report was prepared by Leger who was contracted by Health Canada (contract number HT372-224613 awarded August 5, 2022).

1.1 Background and Objectives

The COVID-19 pandemic has been a significant challenge for the entire world. Since the beginning of the pandemic, the Government of Canada has acted — in collaboration with provincial and territorial governments and international partners—to minimize the health, economic, and social impacts of this evolving public health issue. Part of Health Canada (HC) and the Public Health Agency of Canada's (PHAC) response to COVID-19 is a tailored and ongoing public education and advertising campaign, to ensure that the response is effective and appropriate, HC and PHAC rely on several feedback mechanisms, including public opinion research (POR).

In addition to gathering information through POR on COVID-19 from various sources (e.g., PCO, external research firms, StatCan), since 2020, HC and PHAC have conducted a tracking survey using a multi-wave approach to seek Canadians' views, opinions and behavioural information on COVID-19 issues, as well as their mental health concerns and access to mental health services, allowing the timely development of effective communications and initiatives.

As Canada and the world gradually transition from a pandemic to an endemic state, Health Canada continued to track Canadians' awareness, opinions and behaviours through quantitative and qualitative research to ensure constant communications' effectiveness.

1.2 Quantitative Methodology for Wave 16

The quantitative research was conducted through online surveys using Computer Aided Web Interviewing (CAWI) technology. The online survey was conducted from September 8 to 29, 2022. The participation rate for the survey was 12.41%. Calculation of the Web survey's participation rate is presented in Appendix A. A pre-test of the survey questions was carried out by conducting 43 interviews in both official languages (27 in English, 16 in French). The pre-test was completed on September 8, 2022. Survey interviews lasted 10 minutes on average.

A total sample of 3,004 Canadian adults were surveyed in all regions of the country, including an oversample of 400 Black-identifying individuals and 200 Indigenous-identifying individuals.

Special attention was given to ensure a distribution of respondents that provides a sufficient sample size to support analyses in the subgroups of the sample. The following table shows the effective sample collected by Leger in the different regions of the country:

Table 16.1. Sample Distribution by Region for wave 16
Region Number of respondents
Ontario 1,127
Quebec 761
British Columbia and Territories 360
Alberta 341
Prairies 219
Atlantics 196
Total 3,004

Based on the most recent data from Statistics Canada's national census, Leger weighted the results of this survey by age, gender, region, first language (mother tongue), education level, presence of children in the household, place of birth, and ethnicity. The most recent data regarding age, gender, region and first language was from the 2021 census. The data for education level, presence of children in the household, place of birth and ethnicity came from the 2016 census.

Details regarding the weighting procedures can be found in Appendix A.

As a member of the Canadian Research and Insights Council (CRIC), Leger adheres to the most stringent guidelines for quantitative research and acts in accordance with the Government of Canada requirements for quantitative research and Standards of the Conduct of Government of Canada Public Opinion Research. The details of the methodology and more information on Leger's quality control mechanisms are presented in Appendix A. The questionnaire is available in Appendix B.

1.3 Overview of Findings of Wave 16

1.4 Qualitative Methodology for Wave 17

Leger conducted a series of eight virtual discussion group sessions with French-speaking and English-speaking Canadians recruited from all the regions in Canada. Participants were recruited, screened for vaccination status and assigned to virtual discussion groups by vaccination status and demographics of interest (e.g., young adults, parents, vaccinated/unvaccinated). Twelve participants were recruited by our professional recruiters for each discussion group session. A total of 64 recruits participated in the virtual discussion groups (see Table below for details). All participants received an honorarium of $135.

Table 17.1. Details of the discussion sessions
Session Detail Date Recruits Participants Language
#1 (Young adults, two doses (18-35), Ontario and ATL) September 26th, 2022 12 8 English
#2 (Young adults, two doses (18-35), BC, Prairies, Territories) September 26th, 2022 12 9 English
#3 (Young adults, two doses (18-35), QC, NB) September 26th, 2022 12 9 French
#4 (Gen pop 18+, three doses or more, BC, Prairies, Territories) September 27th, 2022 12 8 English
#5 (Gen pop 18+, three doses or more, Ontario and ATL) September 27th, 2022 12 7 English
#6 (Gen pop 18+, three doses or more, QC, NB) September 26th, 2022 12 8 French
#7 (Vaccinated parents (mix of unvaccinated and vaccinated child, BC, prairies, Ontario) September 28th, 2022 12 5 English
#8 (Vaccinated parents (mix of unvaccinated and vaccinated child), QC, NB) September 27th, 2022 12 10 French

The virtual discussion group sessions lasted between 1h30 minutes and 2 hours and were conducted by a moderator using the CMNTY online platform. The choice of platform helped to facilitate the moderation, ensure an optimal interface between moderator and participants, and enable interaction as the discussion unfolded. The online platform also allowed for remote viewing of each session by Leger and Health Canada observers.
Further details regarding the qualitative methodology can be found in Appendix A. The screening and discussion guides are available in Appendix C and D.

1.5 Overview of Findings of Wave 17

Concerns about COVID-19:

Public health measures:

Influence of COVID-19 infection:

Vaccines:

Mental Health:

1.6 Quantitative Methodology for Wave 18

The quantitative research was conducted through online surveys using Computer Aided Web Interviewing (CAWI) technology. The eighteenth wave of this online survey was conducted from November 18th to December 8th, 2022. The participation rate for the survey was 14.5%. Calculation of the Web survey's participation rate is presented in Appendix A. A pre-test of the survey questions was carried out by conducting 38 interviews in both official languages (25 in English, 13 in French). The pre-test was completed on November 18th, 2022. Survey interviews lasted 10 minutes on average.

A final sample of 3,000 Canadians was targeted, including 2,400 respondents from the general population and an oversample of Black (400) and Indigenous people (200). A total of 3,026 respondents completed wave 18 of the survey.

Special attention was given to ensure a distribution of respondents that provides a sufficient sample size to support analyses in the subgroups of the sample. The following table shows the effective sample collected by Leger in the different regions of the country:

Table 18.1. Sample distribution by region
Region Number of respondents
Ontario 1,127
Quebec 813
British Columbia and Territories 382
Alberta 302
Prairies 212
Atlantic 190
Total 3,026

The following table details the distribution of the sample by ethnicity.

Table 18.2. Sample distribution by ethnicity
Ethnicity Number of respondents
White 2,008
Indigenous 260
Black 432
South Asian 89
East Asian 132
Other / None of the above 210
Total 3,026

Based on the most recent data from Statistics Canada's national census, Leger weighted the results of this survey by age, gender, region, first language (mother tongue), education level, presence of children in the household, place of birth, and ethnicity. The most recent data regarding age, gender, region and first language was from the 2021 census. The data for education level, presence of children in the household, place of birth and ethnicity came from the 2016 census.

Details regarding the weighting procedures can be found in Appendix A.

As a member of the Canadian Research and Insights Council (CRIC), Leger adheres to the most stringent guidelines for quantitative research and acts in accordance with the Government of Canada requirements for quantitative research and Standards of the Conduct of Government of Canada Public Opinion Research. The details of the methodology and more information on Leger's quality control mechanisms are presented in Appendix A. The questionnaire is available in Appendix E.

1.7 Overview of Findings of Wave 18

COVID-19 infection

Mental health

COVID-19 vaccine

Routine vaccinations

Flu vaccine

Public health measures

1.8 Qualitative Methodology for Wave 19

Leger conducted a series of eight focus group sessions with French-speaking and English-speaking Canadians. Conducting the groups online offered the opportunity to regroup people from all the regions in Canada. Two focus groups were held with 2SLGBTQIA+ identifying individuals (18-55 years old), two groups were held with racialized populations (18-55 years old), three groups were held with parents and people who are pregnant, and one group was held with young adults (18-34 years old). All groups were interviewed using the same discussion guide, but questions were adapted for the parents' groups in order to gain insights on specific challenged they may face and perceptions they may hold regarding the topics under study. Overall, three focus groups were conducted in French (one of each demographic), and the remaining five were conducted in English.

For each online discussion session, ten participants were recruited by our professional recruiters. A total of 60 recruits participated in the online discussion sessions. All participants in each discussion session received an honorarium of $135. All groups were scheduled to be held on February 7th, 8th, and 9th, 2023. Because the study dealt with topics some participants may have found distressing, the following mental health resources were shared both at the beginning and the end of each focus group through the chat function:

Groups were held in the following regions on the dates specified in Table below. Further details regarding the qualitative methodology can be found in Appendix A. The screening guide and discussion guide are available in Appendix F and G.

Table 19.1. Detailed recruitment
GR Region Recruits Participants Target Language Date Time
1 BC, Prairies, Ontario 10 8 2SLGBTQI+ (18-55 years old) English February 7th, 2023 5pm
2 Québec, New-Brunswick 10 6 2SLGBTQI+ (18-55 years old) French February 7th, 2023 5pm
3 Ontario 10 9 Racialized populations (18-55 years old) English February 7th, 2023 7pm
4 Québec, New-Brunswick 10 7 Racialized populations (18-55 years old) French February 7th, 2023 7pm
5 BC, Prairies 10 8 Young adults (18-34 years old) English February 9th, 2023 7pm
6 Ontario, Atlantic 10 6 Parents, people who are pregnant English February 8th, 2023 5pm
7 BC, Prairies, Territories 10 8 Parents, people who are pregnant English February 8th, 2023 7pm
8 Québec, New-Brunswick 10 8 Parents, people who are pregnant French February 8th, 2023 5pm
Total - 80 60 - - - -

1.9 Overview of Findings of Wave 19

Mental health

Vaccines

Public health measures

1.10 Quantitative Methodology for Wave 20

The quantitative research was conducted through online surveys using Computer Aided Web Interviewing (CAWI) technology. The online survey was conducted from January 12 to 23, 2023. The participation rate for the survey was 20.14%. Calculation of the Web survey's participation rate is presented in Appendix A. A pre-test of the survey questions was carried out by conducting 47 interviews in both official languages (24 in English, 23 in French). The pre-test was completed on January 12, 2023. Survey interviews lasted 14 minutes on average.

A total of 3,026 respondents participated in the survey, including a general population sample of 2,426 respondents as well as oversamples of 400 Black-identifying individuals and 200 Indigenous-identifying individuals.

Special attention was given to ensure a distribution of respondents that provides a sufficient sample size to support analyses in the subgroups of the sample. The following table shows the effective sample collected by Leger in the different regions of the country:

Table 20.1. Sample Distribution by Region
Region Number of respondents
Ontario 1,114
Quebec 767
British Columbia and Territories 366
Alberta 351
Prairies 231
Atlantic provinces 197
Total 3,026

The following table details the distribution of the sample by ethnicity.

Table 20.2. Sample distribution by ethnicity
Ethnicity Number of respondents
White 1961
Indigenous 262
Black 437
South Asian 110
East Asian 135
Other / None of the above 173
Total 3,026

Based on the most recent data from Statistics Canada's national census, Leger weighted the results of this survey by age, gender, region, first language (mother tongue), education level, presence of children in the household, place of birth, and ethnicity. The most recent data regarding age, gender, region and first language was from the 2021 census. The data for education level, presence of children in the household, place of birth and ethnicity came from the 2016 census.

Details regarding the weighting procedures can be found in Appendix A.

As a member of the Canadian Research and Insights Council (CRIC), Leger adheres to the most stringent guidelines for quantitative research and acts in accordance with the Government of Canada requirements for quantitative research and Standards of the Conduct of Government of Canada Public Opinion Research. The details of the methodology and more information on Leger's quality control mechanisms are presented in Appendix A. The questionnaire is available in Appendix H.

1.11 Overview of Findings of Wave 20

COVID-19 infection

Mental health

COVID-19 Vaccine

Childhood vaccination

Confidence in vaccination

Public health measures

Long-COVID

1.12 Intended Use of the Research Results and Benefits for Canadians

As defined in the request for proposal documents, the results of this public opinion study will be put to various uses:

Manner in which research supports government or departmental priorities

As part of their mandate to promote and protect Canadians' health as well as respond to public health emergencies, HC and PHAC need to gain a solid understanding of Canadians' level of awareness, knowledge, concerns, behaviours and opinions on specific COVID-19 issues, as well as vaccines more broadly. The research will provide HC and PHAC essential health-specific information to support the ongoing public health response and communications.

Manner in which research findings will benefit Canadians

The research will allow the Government of Canada to develop and refine communications activities to meet the specific needs of Canadians with timely, up-to-date, easily understood information based on the current perceptions of Canadians in the requisite COVID-19 areas and vaccines more broadly.

1.13 Statement of Limitations

The quantitative portion of the research is based on a web-survey methodology. Respondents for this survey were selected from among those who have volunteered to participate/registered to participate in online surveys. The results of such surveys cannot be described as statistically projectable to the target population. The data have been weighted to reflect the demographic composition of the target population. Because the sample is based on those who initially self-selected for participation, no estimates of sampling error can be calculated.

The qualitative portion of the research is based on a series of focus groups. Qualitative research is designed to reveal a rich range of participants' opinions, perceptions and interpretations. It does not and can not measure what percentage of the target population holds a given opinion or perception. Findings are qualitative in nature and cannot be used quantitatively to estimate the numeric proportion or number of individuals in the population who hold a particular opinion.

1.14 Notes on Interpretation of Research Findings

The views and observations expressed in this document do not reflect those of Health Canada. This report was compiled by Leger based on the research conducted specifically for this project. This research is not probabilistic; the results cannot be inferred to the general population of Canada.

1.15 Political Neutrality Statement and Contact Information

I hereby certify as Senior Officer of Leger that the deliverables fully comply with the Government of Canada's political neutrality requirements outlined in the Policy on Communications and Federal Identity and the Directive on the Management of Communications- Appendix C (Appendix C: Mandatory Procedures for Public Opinion Research).

Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.

Signed:

Christian Bourque
Executive Vice-President and Associate
Leger
507 Place d'Armes, bur 700
Montréal, Québec
H2Y 2W8
cbourque@leger360.com

Additional information

Supplier name: Leger
Contract Number: HT372-224613
Contract Award Date: 2022-08-05

The cost of this research was $282,441.24 (HST included).

To obtain more information on this study, please email: hc.cpab.por-rop.dgcap.sc@canada.ca