PLEASE CONSULT THE INSTRUCTIONS FOR USE.
Hello, my name is _______________. I’m calling on behalf of [INSERT NAME OF RESEARCH FIRM]. I’d like to ask you some questions about current issues of interest to Canadians. Your responses will be kept entirely confidential and this survey is registered with the national survey registration system.
May I please speak with the person in your household who is 18 years of age or older and who has had the most recent birthday. Would that be you?
[IF THAT PERSON IS NOT AVAILABLE, ARRANGE CALLBACK]
Your participation in this survey is voluntary, but would be extremely helpful. Would you be willing to take part in this survey? We can do it now or at a time more convenient for you.
Q1A:
Over the past few weeks or so, have you seen, heard or read any advertising about elder abuse? [DO NOT READ. STATE TOPIC IN TWO OR THREE WORDS, BUT DO NOT DESCRIBE CAMPAIGN THEME.]
Q1B: Q1A = YES
What can you remember about this advertising? What words, sounds or images come to mind? [DO NOT READ LIST. CODE ALL THAT APPLY.]
RANDOMIZE Q2A and Q2B
Q2A. Do you remember seeing a television ad over the past few weeks or so that shows street scenes with seniors being abused. At the beginning of each scene a hand is seen prying open horizontal blinds from within a house. The ad also includes the tagline, "It's time to face the reality of elder abuse"
Q2B: Do you remember seeing a print ad in a magazine over the past few weeks or so that depicts crime scene tape over a seemingly everyday situation? The ad includes the tagline, "Elder Abuse - It's Time to Face the Reality" and suggests that readers call 1 800 O Canada or visit the website seniors.gc.ca to learn more.
IF RESPONDENT RECALLS ANY OF THE ADS IN Q2 SERIES OF QUESTIONS, CONTINUE; OTHERWISE SKIP TO Q6.
Q3:
Thinking about the advertising that you saw/heard, what do you think was the main point this advertising was trying to get across? [OPEN-ENDED, ACCEPT ONE RESPONSE]
Q4A:
Did you do anything as a result of seeing/hearing this advertising?
Q4B: Q4A = YES
What did you do? Anything else? [DO NOT READ LIST. CODE ALL THAT APPLY]
Q4C: ASK EVERYONE
Which, if any, of the following things did you do as a result of seeing/hearing this advertising? Did you…
[IF RESPONDENT SAID ‘NO’ AT Q4A, USE THIS INTRO: While you said you don’t recall doing anything as a result of the advertising, I’d like to briefly ask you about some specific things that you may have done. Did you…?]
*RANDOMIZE AND EXCLUDE ITEMS MENTIONED BY RESPONDENT AT Q4B.
Q5A:
Thinking about the advertising you saw, who do you think produced it? That is, who paid for it? [DO NOT READ, ACCEPT ONE RESPONSE]
Q5B:
Which level of government? [READ LIST, ACCEPT ONE RESPONSE]
Q6:
ASK EVERYONE: The next three questions have to do with the performance of the government in general.
FOR THE NEXT THREE QUESTIONS, RECORD SEPARATELY DON’T KNOW AND REFUSED.
How would you rate the performance of the Government of Canada in providing information to Canadians to help combat Elder Abuse? Please use a 7-point scale, where 1 means terrible, 7 means excellent and the mid-point, 4, means neither good nor bad.
Q7: And, using the same scale [REPEAT IF NECESSARY], how would you rate the performance of the Government of Canada in providing information to the public in general?
Q8: Generally speaking, how would you rate the overall performance of the Government of Canada? Once again, please use the same scale [REPEAT IF NECESSARY].
Q9: [ASK IN QUEBEC ONLY]
Do you remember seeing a television ad over the past few weeks or so that shows features former television anchorman Bill Haugland discussing Elder Abuse in a diner, with close up shots of seniors.
Q10:
In what year were you born?
END OF CORE QUESTIONS [EXCLUDING DEMOGRAPHIC QUESTIONS]
CAMPAIGN-SPECIFIC QUESTIONS MAY BE ADDED HERE.
Now I would like to ask you some questions about Elder Abuse.
Q11: Have you ever heard of the topic of elder abuse before today?
Q12: Do you think that physical, emotional or financial neglect of an older person should be considered a form of elder abuse or not?
Q13: Today, would you say that elder abuse is seen as a very, somewhat, not very or not at all important problem by each of the following ….
RANDOMIZE ORDER
Q14: Do you think that help for seniors to deal with elder abuse is generally very, somewhat, not very or not at all available?
Q15: Thinking about the seniors you know personally do you suspect that any might be experiencing some form of abuse? REPEAT IF NECESSARY THAT ANSWERS ARE CONFIDENTIAL
Q16a: [ASK ONLY TO THOSE BORN BEFORE 1945 in Q10] Thinking about yourself, have you experienced abuse as a senior? REPEAT IF NECESSARY THAT ANSWERS ARE CONFIDENTIAL
Q16b: [ASK ONLY TO THOSE BORN BEFORE 1945 in Q10] Did you seek help from any source?
Q17: What role or roles, if any, do you think governments should play in ROTATE (preventing or stopping) elder abuse? [Open]
Q18a: Have you ever visited a website to learn more or get information specifically about elder abuse issues? I am not asking about other topics related to seniors but only about abuse issues.
Q18b: Which website or sites have you visited?
Pre-codes:
Q19a: Have you ever sought out information or help from anybody about a situation or suspected situation of elder abuse or about elder abuse in general? I am not asking about other topics related to seniors but only about abuse issues.
Q19b: Where did you go for the information or whom did you consult? DO NOT READ CODE ALL THAT APPLY
Q19c: And what type of a situation was it? DO NOT READ CODE ALL THAT APPLY
Q20: Financial abuse can be defined as using a senior’s money or property for your own gain, not theirs. What percentage of seniors do you think have experienced financial abuse?
Note: we prefer that this number not be a range – but a raw number.
Q21: [ASK ONLY TO THOSE BORN BEFORE 1945 in Q10] Do you consider yourself to be a Senior?
Finally, I’d like to ask you some questions for statistical purposes. I'd like to remind you that all your answers are completely confidential.
QD1:
What is your current employment status? Are you...? [READ LIST IF HELPFUL, ACCEPT ONE ANSWER ONLY]
QD2:
What is the highest level of formal education that you have completed to date? [READ LIST IF HELPFUL, ACCEPT ONE ANSWER ONLY]
D3: To which ethnic or cultural group or groups do you belong? [DO NOT READ LIST, RECORD UP TO FIRST FOUR GROUPS MENTIONED]
D4:
Are there any children under the age of 18 currently living in your household?
D6:
Which of the following income ranges best describes the combined annual income of all persons in your household, before taxes? [READ LIST]
That concludes the survey. This survey was conducted on behalf of Human Resources and Skills Development Canada. In the coming months the report will be available from Library and Archives Canada. Thank you very much for taking part. It is appreciated.
INTERVIEWER RECORDS:
GENDER
LANGUAGE OF INTERVIEW
PROVINCE/TERRITORY