HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

TABLE OF CONTENTS

Table QA Page 1..........QA.     May I please speak with the person in your household who is 18 years of age or older and
                                 who has had the most recent birthday? Would that be you?

Table QB Page 2..........QB.     Would you be willing to take part in this survey? We can do it now or at a time more convenient for you.

Table Q1A Page 3.........Q1A.    Over the past few weeks or so, have you seen, heard or read any advertising about
                                 financial measures available to Canadian families?

Table Q1B Page 4.........Q1B.    What can you remember about this advertising? What words, sounds or images come to mind?
                                 Subsample: Those who have seen, heard or read any advertising about financial measures
                                 available to Canadian families

Table Q2A Page 6.........Q2A.    Do you remember hearing a radio ad over the past few weeks or so in which a mom encourages
                                 her child at a soccer game and a dad plays tea party with his little girl?
                                 The ad says, “you always put your family first”.
                                 The announcer lists some financial measures available to Canadian families?

Table Q2B Page 7.........Q2B.    Do you remember seeing an ad in a magazine or newspaper over the past few weeks or so
                                 which shows a picture of school graduates and another picture of children playing soccer?
                                 The ad says “you always put your family first”, ”don’t miss out”,
                                 and it lists some financial measures available to Canadian families?

Table Q2C Page 8.........Q2C.    Do you remember seeing an ad on the internet over the past few weeks or so which shows
                                 picture of school graduates or a picture of children playing soccer?
                                 The ad says” don’t miss out on the financial measures available to your family”,
                                 and it lists some financial measures available to Canadian families?

Table Q2 Page 9..........Q2.     Summary Tables: Ad awareness

Table Q3 Page 10.........Q3.     Thinking about the advertising that you saw or heard, what do you think was the main point
                                 this advertising was trying to get across?
                                 Subsample: Those who recalls any of the ads

Table Q4A Page 12........Q4A.    Did you do anything as a result of seeing or hearing this advertising?
                                 Subsample: Those who recalls any of the ads

Table Q4B Page 13........Q4B.    What did you do? Anything  else?
                                 Subsample: Those who did do anything as a result of seeing or hearing this advertising

Table Q5A Page 14........Q5A.    Thinking about the advertising you saw or heard, who do you think produced it? That is, who paid for it?
                                 Subsample: Those who recalls any of the ads

Table Q5B Page 15........Q5B.    Which level of government?
                                 Subsample: Those who think Government (General) have produced the advertising

Table Q6 Page 16.........Q6.     How would you rate the performance of the Government of Canada on providing financial measures
                                 to help Canadian families? Please use a 7-point scale, where 1 means terrible, 7 means excellent
                                 and the mid-point, 4, means neither good nor bad.

Table Q7 Page 18.........Q7.     And, using the same scale how would you rate the performance of the Government of Canada
                                 in providing information to the public in general?

Table Q8 Page 20.........Q8.     Generally speaking, how would you rate the overall performance of the Government of Canada?
                                 Once again, please use the same scale.

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

TABLE OF CONTENTS

Table D1 Page 22.........D1.     Which of the following categories best describes your current employment status? Are you...?

Table D2 Page 23.........D2.     What is the highest level of formal education that you have completed to date?

Table D3 Page 24.........D3.     In what year were you born? Age:

Table D4A Page 25........D4A.    Are you a parent of a child under the age of 18?

Table D4B Page 26........D4B.    Are there any children under the age of 18 currently living in your household?

Table D5 Page 27.........D5.     Which of the following categories best describes your total household income?
                                 That is, the total annual income of all persons in your household, before taxes?

Table D6 Page 28.........D6.     To which ethnic or cultural group or groups do you belong?

Table D7 Page 30.........D7.     What is the language you first learned at home as a child and still understand?

Table D8 Page 32.........D8.     Were you born in Canada?

Table D9 Page 33.........D9.     Did you come to Canada as a child, as a teenager or as an adult?
                                 Subsample: Those who have not born in Canada

Table D10 Page 34........D10.    Are you a Canadian citizen?
                                 Subsample: Those who have not born in Canada

Table D11 Page 35........D11.    In the last two weeks, have you…?

Table QS6 Page 37........        REGION

Table QS7 Page 38........        C-SIZE

Table QS10 Page 39.......        CMA

Table GEN Page 44........        GENDER

Table LANG Page 45.......        LANGUAGE OF INTERVIEW

                                                                                                                                      Table QA Page 1

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

QA.     May I please speak with the person in your household who is 18 years of age or older and
        who has had the most recent birthday? Would that be you?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                        1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360
                           100%    100%  100%    100%  100%  100%  100%  100%  100%    100%  100%    100%  100%  100%     100%  100%  100%    100%  100%  100%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                      Table QB Page 2

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

QB.     Would you be willing to take part in this survey? We can do it now or at a time more convenient for you.

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes, now                   1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360
                           100%    100%  100%    100%  100%  100%  100%  100%  100%    100%  100%    100%  100%  100%     100%  100%  100%    100%  100%  100%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q1A Page 3

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q1A.    Over the past few weeks or so, have you seen, heard or read any advertising about
        financial measures available to Canadian families?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                         433     152   277      33    69   182    27    55    67     218   215      82   188   148      106   132   184      81   138   147
                            36%     40%   34%     37%   23%   40%   34%   45%   42%     37%   35%     26%   39%   38%      28%   35%   43%     28%   37%   41%
                                                    E           E           E     E                           L     L                    O             R     R

No                          745     220   519      55   223   262    49    67    88     359   386     226   278   229      269   234   235     198   233   210
                            62%     58%   64%     62%   76%   57%   63%   55%   55%     62%   62%     73%   58%   59%      70%   63%   55%     69%   62%   58%
                                                      DFGHI                                            MN                    Q     Q             T            

DK/NA                        25       9    16       1     1    17     2     -     5       7    18       3    13     9        8     7    10       6     5     3
                             2%      2%    2%      1%    *%    4%    3%          3%      1%    3%      1%    3%    2%       2%    2%    2%      2%    1%    1%
                                                                E                               J                                                             

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q1B Page 4

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q1B.    What can you remember about this advertising? What words, sounds or images come to mind?

        Subsample: Those who have seen, heard or read any advertising about financial measures
        available to Canadian families

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       433     152   277      33    69   182    27    55    67     218   215      82   188   148      106   132   184      81   138   147

UNWEIGHTED TOTAL            460     185   273      44    73   178    54    57    54     231   229      53   210   182      113   135   204      91   145   159

Investments/                 64      19    45       7     9    26     5     8     9      25    39      14    20    26       10    15    36      15    17    24
contributions/savings       15%     13%   16%     22%   13%   15%   18%   14%   13%     11%   18%     17%   11%   18%       9%   11%   20%     18%   12%   16%
[various]                                                                                                                               OP                    

Income tax returns/tax       60      33    27       4     7    33     2     6     8      32    27      10    36    13        7    22    29       5    17    30
credits/cuts [various]      14%     22%   10%     12%   10%   18%    7%   10%   12%     15%   13%     12%   19%    9%       7%   17%   16%      7%   12%   20%
                                      C                         G                                             N                    O     O                   R

Retirement/plan for          27       9    17       0     7     9     5     2     3      15    12       6    11     9        8     8    11       6    10     8
future                       6%      6%    6%      1%    9%    5%   19%    4%    5%      7%    5%      7%    6%    6%       7%    6%    6%      7%    7%    6%
                                                          D         DFH                                                                                       

Debt/consolidation/          24      12    12       1     1    18     -     -     3      13    10       4    12     7        4    11     8      10     7     5
management                   5%      8%    4%      4%    1%   10%                5%      6%    5%      5%    7%    5%       4%    8%    4%     12%    5%    4%
                                                                E                                                                                T            

Other people in ads/         19       4    15       1     6     6     1     4     1       7    13       3     8     7        3     4    13       0     9     8
doing things [various]       5%      3%    5%      3%    9%    3%    5%    7%    1%      3%    6%      4%    4%    5%       3%    3%    7%      *%    7%    5%
                                                          I                                                                                            R     R

Banks/name of banks/         19       8    11       -     6     9     1     3     1      10     9       5    11     2        4     5    11       5     4     8
organizations                4%      5%    4%            8%    5%    3%    6%    2%      5%    4%      6%    6%    2%       4%    4%    6%      6%    3%    5%

Other rebates/grants/        19       7    13       1     -     9     1     2     6      13     6       6     6     7        0     8    10       2     8     7
loans                        4%      4%    5%      3%          5%    5%    5%    9%      6%    3%      7%    3%    5%       *%    6%    6%      2%    6%    5%
                                                                                                                                   O     O                    

Economic/Government          18       6    12       1     4     9     1     1     2      14     4       3     8     6        3     7     7       5     4     6
action plan                  4%      4%    4%      4%    6%    5%    4%    2%    3%      7%    2%      4%    4%    4%       3%    6%    4%      6%    3%    4%
                                                                                          K                                                                   

Financial advice/            17       2    15       1     -     9     -     1     6       8     9       2     4     9        4     3    11       4    11     3
counselling                  4%      1%    5%      2%          5%          2%   10%      4%    4%      2%    2%    6%       3%    2%    6%      4%    8%    2%
                                            B                                                                                                          T      

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q1B Page 5
                                                                                                                                     (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q1B.    What can you remember about this advertising? What words, sounds or images come to mind?

        Subsample: Those who have seen, heard or read any advertising about financial measures
        available to Canadian families

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       433     152   277      33    69   182    27    55    67     218   215      82   188   148      106   132   184      81   138   147

UNWEIGHTED TOTAL            460     185   273      44    73   178    54    57    54     231   229      53   210   182      113   135   204      91   145   159

Mortgage offerings/          15       5    11       1     1     5     1     3     5       7     8       2     9     3        1     6     6       2     3     7
regulations                  4%      3%    4%      2%    2%    3%    4%    5%    7%      3%    4%      2%    5%    2%       1%    4%    4%      2%    2%    4%

To do with Government/       14       7     8       1     5     6     1     2     -      10     4       -     9     5        5     1     8       2     4     5
programs available           3%      4%    3%      3%    7%    3%    2%    3%            5%    2%            5%    4%       5%    1%    4%      3%    3%    3%
[general]                

Assistance/help for          13       8     5       -     5     4     0     3     2       5     8       2     6     5        1     4     7       4     2     5
families/child support       3%      5%    2%            7%    2%    *%    5%    3%      2%    4%      2%    3%    3%       1%    3%    4%      5%    1%    4%

Low Interest rates/          10       4     7       -     2     4     0     4     -       6     4       1     5     4        1     4     5       2     3     4
interest                     2%      2%    2%            2%    2%    2%    7%            3%    2%      1%    3%    3%       1%    3%    3%      2%    2%    3%

TD bank ad/men on bench/      7       1     6       2     -     1     2     1     1       2     6       3     2     2        3     1     3       2     3     3
change of hours              2%      1%    2%      6%          1%    9%    2%    1%      1%    3%      4%    1%    1%       3%    1%    2%      3%    2%    2%
                                                    F                                                                                                         

Other                        70      23    46       4     8    32     4    12    10      39    31       9    28    31       18    15    36      11    22    28
                            16%     15%   17%     13%   12%   17%   16%   22%   14%     18%   15%     11%   15%   21%      17%   11%   20%     14%   16%   19%

Nothing/not interested       29       6    23       1     1    18     1     5     4      11    18       6     7    14        7    10    12       4    13     8
                             7%      4%    8%      2%    1%   10%    3%    8%    6%      5%    8%      8%    4%   10%       7%    7%    7%      5%   10%    5%
                                                               DE                                                   M                                         

DK/NA                        95      33    60       8    17    33     7    11    19      47    48      20    42    31       36    25    30      19    28    28
                            22%     22%   22%     25%   25%   18%   27%   20%   28%     22%   23%     24%   22%   21%      34%   19%   16%     23%   20%   19%
                                                                                                                            PQ                                

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q2A Page 6

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q2A.    Do you remember hearing a radio ad over the past few weeks or so in which a mom encourages
        her child at a soccer game and a dad plays tea party with his little girl?
        The ad says, “you always put your family first”.
        The announcer lists some financial measures available to Canadian families?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                         271     101   170      15    55   132    15    22    32     119   152      65   126    74       84    99    84      55    87    98
                            23%     26%   21%     17%   19%   29%   19%   18%   20%     20%   25%     21%   26%   19%      22%   27%   20%     19%   23%   27%
                                                             DEGH                                             N                    Q                         R

No                          909     275   624      73   232   318    61   100   125     454   455     241   345   304      286   271   337     224   282   259
                            76%     72%   77%     82%   79%   69%   78%   81%   79%     78%   74%     77%   72%   79%      75%   73%   78%     78%   75%   72%
                                                    F     F                 F     F                                 M                                         

Not applicable/do not        16       2    13       -     5     7     1     1     2       6    10       2     6     7        8     2     5       5     5     3
have/listen to radio         1%      1%    2%            2%    2%    1%    1%    1%      1%    2%      1%    1%    2%       2%    1%    1%      2%    1%    1%

DK/NA                         7       2     5       1     1     3     1     -     -       5     2       2     2     1        4     -     3       1     1     1
                             1%      1%    1%      2%    *%    1%    2%                  1%    *%      1%    *%    *%       1%          1%      *%    *%    *%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q2B Page 7

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q2B.    Do you remember seeing an ad in a magazine or newspaper over the past few weeks or so
        which shows a picture of school graduates and another picture of children playing soccer?
        The ad says “you always put your family first”, ”don’t miss out”,
        and it lists some financial measures available to Canadian families?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                         123      31    92       9    25    50    11    13    15      65    58      28    33    59       52    32    37      42    34    35
                            10%      8%   11%     10%    9%   11%   14%   11%    9%     11%    9%      9%    7%   15%      14%    9%    9%     15%    9%   10%
                                                                                                                   LM                                         

No                         1070     347   714      80   267   407    67   109   141     516   554     283   443   321      327   337   390     240   342   321
                            89%     91%   88%     90%   91%   88%   85%   89%   89%     88%   90%     91%   92%   83%      86%   91%   91%     84%   91%   89%
                                                                                                        N     N                          O             R      

Not applicable/do not         8       1     5       1     0     4     -     1     2       2     6       -     1     7        3     2     1       4     -     2
read magazines or            1%      *%    1%      1%    *%    1%          1%    1%      *%    1%            *%    2%       1%    1%    *%      1%          1%
newspapers                                                                                                          M                                         

DK/NA                         2       1     1       -     0     -     0     -     1       1     0       -     2     -        -     1     0       -     -     2
                             *%      *%    *%            *%          1%          1%      *%    *%            *%                   *%    *%                  1%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q2C Page 8

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q2C.    Do you remember seeing an ad on the internet over the past few weeks or so which shows
        picture of school graduates or a picture of children playing soccer?
        The ad says” don’t miss out on the financial measures available to your family”,
        and it lists some financial measures available to Canadian families?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                          78      23    55       5    18    28     4    16     6      43    35      15    38    24       22    25    31      15    31    23
                             6%      6%    7%      6%    6%    6%    5%   13%    4%      7%    6%      5%    8%    6%       6%    7%    7%      5%    8%    6%
                                                                           FI                                                                                 

No                         1067     350   709      80   268   403    70   106   141     521   546     296   428   319      331   329   390     242   330   332
                            89%     92%   87%     90%   91%   87%   90%   86%   88%     89%   88%     95%   89%   83%      87%   88%   91%     85%   88%   92%
                                      C                                                                MN     N                                              R

Not applicable/do not        52       6    44       4     6    30     2     1    10      16    36       -    11    40       29    15     7      27    13     3
have/use the Internet        4%      1%    5%      5%    2%    6%    2%    1%    6%      3%    6%            2%   10%       7%    4%    2%     10%    4%    1%
                                            B                  EH                 H             J                   M        Q                  ST     T      

DK/NA                         6       2     4       -     0     1     2     -     2       4     2       -     3     3        -     4     2       1     1     1
                             *%      *%    *%            *%    *%    3%          1%      1%    *%            1%    1%             1%    *%      *%    *%    *%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                      Table Q2 Page 9

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q2.     Summary Tables: Ad awareness

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

NET: Ad Awareness           378     124   254      25    80   176    24    31    42     177   201      91   158   122      130   128   116      89   115   127
-----------------           31%     33%   31%     28%   27%   38%   31%   25%   27%     30%   33%     29%   33%   32%      34%   34%   27%     31%   31%   35%
                                                              EHI                                                                  Q                          

   Radio ad                 271     101   170      15    55   132    15    22    32     119   152      65   126    74       84    99    84      55    87    98
                            23%     26%   21%     17%   19%   29%   19%   18%   20%     20%   25%     21%   26%   19%      22%   27%   20%     19%   23%   27%
                                                             DEGH                                             N                    Q                         R

   Ad in a magazine or      123      31    92       9    25    50    11    13    15      65    58      28    33    59       52    32    37      42    34    35
   newspaper                10%      8%   11%     10%    9%   11%   14%   11%    9%     11%    9%      9%    7%   15%      14%    9%    9%     15%    9%   10%
                                                                                                                   LM                                         

   Ad on the internet        78      23    55       5    18    28     4    16     6      43    35      15    38    24       22    25    31      15    31    23
                             6%      6%    7%      6%    6%    6%    5%   13%    4%      7%    6%      5%    8%    6%       6%    7%    7%      5%    8%    6%
                                                                           FI                                                                                 

None of the above           825     256   558      64   213   285    54    92   117     407   418     220   321   264      253   244   314     196   260   233
                            69%     67%   69%     72%   73%   62%   69%   75%   73%     70%   67%     71%   67%   68%      66%   66%   73%     69%   69%   65%
                                                          F                 F     F                                                      P                    

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q3 Page 10

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q3.     Thinking about the advertising that you saw or heard, what do you think was the main point
        this advertising was trying to get across?

        Subsample: Those who recalls any of the ads

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       378     124   254      25    80   176    24    31    42     177   201      91   158   122      130   128   116      89   115   127

UNWEIGHTED TOTAL            381     149   232      33    82   158    45    30    33     174   207      55   176   143      129   127   120      93   118   121

Family first/quality         71      21    50       5    21    30     4     4     7      25    46      27    20    21       24    29    17      20    25    20
time together               19%     17%   20%     20%   27%   17%   15%   13%   15%     14%   23%     29%   13%   17%      19%   22%   15%     22%   22%   16%
                                                                                                J       M                                                     

Benefits/options             47      26    21       3    13    20     0     1    10      27    20      13    25     9       12    20    15       6    15    21
available  [various]        12%     21%    8%     10%   17%   11%    *%    3%   24%     15%   10%     15%   16%    7%       9%   15%   13%      7%   13%   16%
                                      C                  GH     G                GH                           N                                              R

Investing/saving/            36       9    27       1     6    12     2     9     7      18    19      11    12    12       13     9    14      10    10    12
budgeting [various]         10%      7%   11%      2%    7%    7%   10%   30%   15%     10%    9%     12%    8%   10%      10%    7%   12%     11%    9%    9%
                                                                         DEFG                                                                                 

Tax credits/cuts             27      17    10       1     3    21     2     -     1       7    21       4    18     4        6    11    11       1     8    12
available                    7%     14%    4%      3%    4%   12%    8%          2%      4%   10%      5%   12%    3%       4%    9%    9%      1%    7%   10%
                                      C                       DEI                               J             N                                              R

Financial planning for       23       5    18       3     1    10     2     6     1       7    16       3    13     6        7     4    12       2     7    10
future                       6%      4%    7%     13%    1%    6%    8%   20%    2%      4%    8%      3%    8%    5%       5%    3%   11%      2%    6%    8%
                                                                          EFI                                                            P                    

Play sports/be               22       6    16       1     5     9     0     1     4      13     9       6     6    10       12     4     6       9     9     2
physically active            6%      5%    6%      4%    6%    5%    2%    3%   11%      7%    4%      6%    4%    8%      10%    3%    5%     10%    8%    2%
                                                                                                                             P                   T     T      

Family future planning       19       9    10       3     5     7     1     1     -       6    13       5     7     6        8     4     6       7     8     3
[various]                    5%      7%    4%     13%    7%    4%    6%    3%            3%    6%      6%    5%    5%       6%    3%    5%      8%    7%    3%

Take care/look after         17       6    11       -     4    11     2     -     0       7    10       6     4     7        7     4     7       7     3     6
family                       5%      5%    4%            5%    7%    7%          *%      4%    5%      6%    2%    6%       5%    3%    6%      7%    3%    5%

Family finance/awareness/    16       2    14       1     -    11     2     1     0       7     9       4     5     7        6     6     3       7     2     5
management                   4%      2%    5%      4%          6%   10%    5%    *%      4%    5%      5%    3%    5%       5%    5%    3%      8%    2%    4%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q3 Page 11
                                                                                                                                     (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q3.     Thinking about the advertising that you saw or heard, what do you think was the main point
        this advertising was trying to get across?

        Subsample: Those who recalls any of the ads

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       378     124   254      25    80   176    24    31    42     177   201      91   158   122      130   128   116      89   115   127

UNWEIGHTED TOTAL            381     149   232      33    82   158    45    30    33     174   207      55   176   143      129   127   120      93   118   121

Government assistance        12       6     6       0     4     5     -     2     0       6     6       1     7     4        2     3     7       1     2     8
[unspec.]                    3%      4%    2%      2%    5%    3%          5%    1%      4%    3%      1%    4%    3%       1%    3%    6%      1%    1%    6%

Professionals are there       8       -     8       -     1     6     1     -     1       5     3       -     3     5        1     3     4       3     5     -
to help                      2%            3%            1%    3%    3%          2%      3%    1%            2%    4%       1%    3%    3%      3%    5%      

Political ploy/agenda         4       0     3       -     -     2     1     1     -       3     1       -     3     1        0     1     3       1     -     3
                             1%      *%    1%                  1%    4%    4%            2%    *%            2%    1%       *%    *%    2%      1%          2%

Other                        34      11    23       1     5    15     2     4     7      19    15       5    15    12       16     8     8       8    10    10
                             9%      9%    9%      3%    7%    9%    7%   13%   16%     11%    8%      6%    9%   10%      12%    6%    7%      9%    8%    8%

DK/NA                        87      23    63       7    20    46     6     4     4      41    46      23    35    28       35    29    21      23    23    27
                            23%     19%   25%     29%   25%   26%   27%   12%   10%     23%   23%     25%   22%   23%      27%   23%   18%     25%   20%   21%
                                                                I                                                                                             

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table Q4A Page 12

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q4A.    Did you do anything as a result of seeing or hearing this advertising?

        Subsample: Those who recalls any of the ads

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       378     124   254      25    80   176    24    31    42     177   201      91   158   122      130   128   116      89   115   127

UNWEIGHTED TOTAL            381     149   232      33    82   158    45    30    33     174   207      55   176   143      129   127   120      93   118   121

Yes                          24      10    14       1     7    10     1     -     6      15     9       8    10     5        8     7     8       7    12     5
                             6%      8%    6%      2%    9%    5%    5%         13%      8%    5%      9%    6%    4%       6%    6%    7%      8%   11%    4%
                                                                                                                                                       T      

No                          353     115   239      25    72   166    23    31    36     162   191      83   148   117      122   121   107      81   103   122
                            93%     92%   94%     98%   91%   95%   95%  100%   85%     92%   95%     91%   94%   95%      94%   94%   92%     91%   89%   96%
                                                                          EFI                                                                                S

DK/NA                         1       -     1       -     -     -     -     -     1       -     1       -     -     1        -     -     1       1     -     -
                             *%            *%                                    2%            *%                  1%                   1%      1%            

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table Q4B Page 13

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q4B.    What did you do? Anything  else?

        Subsample: Those who did do anything as a result of seeing or hearing this advertising

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                        24      10    14       1     7    10     1     -     6      15     9       8    10     5        8     7     8       7    12     5

UNWEIGHTED TOTAL             24      12    12       1    10     8     2     -     3      13    11       6    12     5        6     8     9       8     9     6

Spent time with kids/         8       5     3       1     3     2     -     -     2       4     4       3     2     1        5     2     1       3     4     1
family                      33%     46%   24%    100%   42%   24%               36%     27%   43%     37%   18%   29%      58%   24%   11%     39%   35%   21%
                                                  EFI                                                                                                         

Visited                       1       1     -       -     1     -     -     -     -       1     -       -     1     -        -     1     -       -     -     1
serviceanada.gc.ca/          3%      8%                 11%                              6%                  9%                  11%                       18%
families                 

Other                        16       5    11       -     4     7     1     -     4      10     5       5     7     3        3     5     7       4     8     3
                            64%     46%   76%           47%   76%  100%         64%     68%   57%     63%   74%   71%      42%   65%   89%     61%   65%   61%
                                                                      E                                                                                       

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table Q5A Page 14

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q5A.    Thinking about the advertising you saw or heard, who do you think produced it? That is, who paid for it?

        Subsample: Those who recalls any of the ads

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       378     124   254      25    80   176    24    31    42     177   201      91   158   122      130   128   116      89   115   127

UNWEIGHTED TOTAL            381     149   232      33    82   158    45    30    33     174   207      55   176   143      129   127   120      93   118   121

Government of Canada /      103      44    59       4    29    48     6     8     9      45    58      27    50    21       26    41    32      12    38    43
Federal Government          27%     36%   23%     17%   36%   27%   25%   24%   20%     25%   29%     30%   32%   17%      20%   32%   28%     14%   33%   34%
                                      C                                                                       N                                        R     R

Bank/financial               63      13    50       5     7    30     5     5    10      26    36      11    29    23       21    23    19      14    23    20
institution                 17%     11%   19%     19%    9%   17%   19%   17%   24%     15%   18%     12%   18%   19%      16%   18%   16%     16%   20%   16%
                                            B                                                                                                                 

Government (General)         26      14    12       3     2    15     1     2     2      13    13      10     9     7       11     9     5       6     9     7
                             7%     11%    5%     12%    2%    9%    6%    8%    5%      7%    6%     11%    6%    6%       9%    7%    5%      6%    8%    5%
                                      C                         E                                                                                             

Taxpayers                    20       7    13       -     2    11     2     0     5      12     8       -    10     9        6     7     7       5     3     6
                             5%      6%    5%            2%    6%    7%    2%   11%      7%    4%            7%    8%       4%    6%    6%      6%    2%    5%

Provincial Government        19       7    12       1     9     6     -     1     3      10     9       5     6     8        4     7     9       7     5     6
                             5%      6%    5%      2%   11%    3%          3%    7%      6%    5%      5%    4%    7%       3%    5%    7%      8%    5%    4%
                                                          F                                                                                                   

Other                        21       6    15       3     3     9     1     1     3       5    16       3     8     9        6     7     7       7     6     6
                             5%      5%    6%     10%    4%    5%    5%    3%    7%      3%    8%      3%    5%    8%       5%    5%    6%      8%    5%    5%
                                                                                                J                                                             

DK/NA                       127      33    94      10    28    56     9    13    11      66    61      35    45    45       55    34    37      38    31    40
                            34%     27%   37%     39%   35%   32%   37%   43%   26%     37%   31%     38%   29%   36%      42%   26%   32%     43%   27%   31%
                                                                                                                             P                   S            

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table Q5B Page 15

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q5B.    Which level of government?

        Subsample: Those who think Government (General) have produced the advertising

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                        26      14    12       3     2    15     1     2     2      13    13      10     9     7       11     9     5       6     9     7

UNWEIGHTED TOTAL             23      13    10       3     2    12     3     2     1      13    10       6     9     8        9     9     5       5    10     6

Federal government           13       8     5       2     1     5     1     2     2       9     5       3     7     3        5     6     2       3     4     4
                            51%     60%   40%     71%   50%   30%   71%  100%  100%     65%   36%     33%   81%   37%      43%   70%   35%     57%   47%   64%
                                                                            F     F                                                                           

Provincial government         7       4     3       1     1     5     0     -     -       2     5       3     2     3        4     2     2       1     5     1
                            28%     33%   23%     29%   50%   34%   29%                 16%   41%     28%   19%   41%      32%   19%   36%     16%   53%   22%

DK/NA                         5       1     4       -     -     5     -     -     -       2     3       4     -     1        3     1     1       1     -     1
                            21%      7%   37%                 36%                       19%   23%     39%         22%      25%   11%   29%     27%         14%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q6 Page 16

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q6.     How would you rate the performance of the Government of Canada on providing financial measures
        to help Canadian families? Please use a 7-point scale, where 1 means terrible, 7 means excellent
        and the mid-point, 4, means neither good nor bad.

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

TOP 3 BOX                   391     136   249      23    68   161    30    61    48     216   175     125   142   114      111   127   145      78   124   133
                            32%     36%   31%     26%   23%   35%   38%   50%   30%     37%   28%     40%   30%   29%      29%   34%   34%     27%   33%   37%
                                                                E     E  DEFI             K            MN                                                    R

TOP 2 BOX                   147      53    91       6    26    57    13    23    22      84    63      42    46    56       50    49    45      30    51    45
                            12%     14%   11%      7%    9%   12%   17%   19%   14%     14%   10%     14%   10%   14%      13%   13%   10%     10%   14%   13%
                                                                      D    DE                                       M                                         

  Excellent                  47      12    35       1    13    17     3    10     4      32    15      14    13    20       25    14     8      15    15    11
                             4%      3%    4%      1%    4%    4%    4%    8%    2%      6%    2%      4%    3%    5%       7%    4%    2%      5%    4%    3%
                                                                            D             K                                  Q                                

  6                         100      41    56       5    13    40    10    13    18      52    48      28    32    36       25    35    37      15    36    34
                             8%     11%    7%      6%    4%    9%   13%   11%   11%      9%    8%      9%    7%    9%       7%    9%    9%      5%   10%    9%
                                      C                         E     E           E                                                                           

  5                         244      83   158      17    42   104    17    38    26     132   112      83    96    58       61    78   100      48    74    88
                            20%     22%   19%     19%   15%   22%   21%   31%   16%     23%   18%     27%   20%   15%      16%   21%   23%     17%   20%   24%
                                                                E          EI                           N                                O                   R

  Neither good nor bad      417     132   283      40   120   148    29    29    52     184   233      95   178   135      133   136   142      96   142   111
                            35%     35%   35%     45%   41%   32%   37%   24%   33%     32%   38%     30%   37%   35%      35%   36%   33%     34%   38%   31%
                                                   FH    FH           H                                                                                       

  3                         161      52   108       8    53    55    11    12    21      71    90      35    70    53       55    51    55      37    46    53
                            13%     14%   13%      9%   18%   12%   14%   10%   13%     12%   15%     11%   15%   14%      14%   14%   13%     13%   12%   15%
                                                        DFH                                                                                                   

  2                         101      26    75      10    19    39     6    10    18      45    56      23    39    38       30    27    44      23    28    36
                             8%      7%    9%     12%    6%    8%    7%    8%   11%      8%    9%      8%    8%   10%       8%    7%   10%      8%    7%   10%

  Terrible                   96      28    68       7    23    41     3     8    14      56    40      27    35    31       41    20    33      38    21    23
                             8%      7%    8%      8%    8%    9%    3%    7%    9%     10%    7%      9%    7%    8%      11%    5%    8%     13%    6%    6%
                                                                                                                             P                  ST            

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q6 Page 17
                                                                                                                                     (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q6.     How would you rate the performance of the Government of Canada on providing financial measures
        to help Canadian families? Please use a 7-point scale, where 1 means terrible, 7 means excellent
        and the mid-point, 4, means neither good nor bad.

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

BOTTOM 2 BOX                197      54   143      18    42    80     8    18    32     101    96      50    74    70       71    47    77      61    49    60
                            16%     14%   18%     20%   14%   17%   11%   14%   20%     17%   16%     16%   16%   18%      19%   13%   18%     21%   13%   17%
                                                                                                                             P                   S            

BOTTOM 3 BOX                358     107   251      26    95   135    19    30    54     172   186      85   144   122      126    97   132      98    95   113
                            30%     28%   31%     29%   32%   29%   25%   24%   34%     29%   30%     27%   30%   32%      33%   26%   31%     34%   25%   31%
                                                                                                                                                 S            

DK/NA                        37       6    29       1    10    17     0     2     6      12    25       7    14    15       12    12    11      13    14     3
                             3%      2%    4%      1%    4%    4%    1%    2%    4%      2%    4%      2%    3%    4%       3%    3%    3%      5%    4%    1%
                                            B             G    DG                                                                                T     T      

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q7 Page 18

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q7.     And, using the same scale how would you rate the performance of the Government of Canada
        in providing information to the public in general?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

TOP 3 BOX                   379     127   247      30    73   160    25    45    46     199   180      97   149   125      117   134   122      92   121   112
                            32%     33%   30%     34%   25%   35%   32%   37%   29%     34%   29%     31%   31%   32%      30%   36%   29%     32%   32%   31%
                                                                E           E                                                      Q                          

TOP 2 BOX                   162      50   110      12    31    66    12    21    20      75    88      40    60    61       58    56    45      44    54    43
                            13%     13%   13%     13%   11%   14%   16%   17%   13%     13%   14%     13%   13%   16%      15%   15%   11%     15%   14%   12%

  Excellent                  57      15    40       1    13    23     6     9     5      22    34      15    19    23       28    16    10      20    15    11
                             5%      4%    5%      1%    4%    5%    7%    8%    3%      4%    6%      5%    4%    6%       7%    4%    2%      7%    4%    3%
                                                                      D     D                                                Q                                

  6                         106      36    70      11    19    43     7    11    15      52    54      25    42    37       30    40    36      24    39    31
                             9%      9%    9%     12%    6%    9%    8%    9%   10%      9%    9%      8%    9%   10%       8%   11%    8%      9%   11%    9%

  5                         217      77   137      19    42    94    13    25    25     125    92      57    88    65       59    78    77      48    67    69
                            18%     20%   17%     21%   14%   20%   16%   20%   16%     21%   15%     18%   18%   17%      15%   21%   18%     17%   18%   19%
                                                                                          K                                                                   

  Neither good nor bad      366     119   245      29    92   133    26    39    47     164   202     105   148   107      119   125   115      88   107   111
                            30%     31%   30%     33%   32%   29%   33%   32%   29%     28%   33%     34%   31%   28%      31%   34%   27%     31%   29%   31%

  3                         187      61   125      15    52    54    16    21    29      86   101      54    74    52       56    57    73      45    64    53
                            16%     16%   15%     17%   18%   12%   21%   17%   18%     15%   16%     17%   16%   13%      15%   15%   17%     16%   17%   15%
                                                          F           F                                                                                       

  2                         125      36    88       6    36    52     5     9    17      65    59      43    41    40       46    23    56      17    42    44
                            10%     10%   11%      7%   12%   11%    6%    8%   11%     11%   10%     14%    9%   10%      12%    6%   13%      6%   11%   12%
                                                          G                                                                  P           P             R     R

  Terrible                  126      32    93       8    36    51     5     7    18      63    63       9    61    51       37    31    55      35    36    40
                            10%      9%   11%      9%   12%   11%    7%    6%   11%     11%   10%      3%   13%   13%      10%    8%   13%     12%   10%   11%
                                                          H                                                   L     L                                         

BOTTOM 2 BOX                250      69   181      14    72   103    10    16    35     128   122      52   102    91       83    54   111      52    78    84
                            21%     18%   22%     16%   25%   22%   13%   13%   22%     22%   20%     17%   21%   23%      22%   14%   26%     18%   21%   23%
                                                         GH    GH                                                            P           P                    

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q7 Page 19
                                                                                                                                     (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q7.     And, using the same scale how would you rate the performance of the Government of Canada
        in providing information to the public in general?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

BOTTOM 3 BOX                437     130   306      29   125   156    26    37    64     214   223     106   177   143      139   110   184      97   142   137
                            36%     34%   38%     33%   43%   34%   33%   30%   40%     37%   36%     34%   37%   37%      36%   30%   43%     34%   38%   38%
                                                         FH                                                                              P                    

DK/NA                        21       4    14       -     3    12     2     1     4       7    14       2     6    12        8     4     7       8     5     -
                             2%      1%    2%            1%    3%    2%    1%    2%      1%    2%      1%    1%    3%       2%    1%    2%      3%    1%      
                                                                                                                    L                                         

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q8 Page 20

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q8.     Generally speaking, how would you rate the overall performance of the Government of Canada?
        Once again, please use the same scale.

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

TOP 3 BOX                   466     164   294      34    75   184    35    70    68     258   208     114   193   150      156   151   149     114   142   141
                            39%     43%   36%     38%   26%   40%   45%   57%   43%     44%   34%     37%   40%   39%      41%   41%   35%     40%   38%   39%
                                      C             E           E     E  DEFI     E       K                                                                   

TOP 2 BOX                   218      79   136      10    30    92    14    38    34     131    87      50    82    80       78    76    61      58    67    66
                            18%     21%   17%     11%   10%   20%   18%   31%   21%     22%   14%     16%   17%   21%      21%   21%   14%     20%   18%   18%
                                                               DE        DEFG     E       K                                  Q     Q                          

  Excellent                  47      18    30       0     7    18     5    10     7      29    18       8    17    22       25    14     9      14    20     8
                             4%      5%    4%      *%    2%    4%    7%    8%    4%      5%    3%      3%    4%    6%       7%    4%    2%      5%    5%    2%
                                                                D     D     D                                                Q                                

  6                         171      61   107      10    23    74     9    28    27     102    69      42    65    58       53    63    52      45    47    58
                            14%     16%   13%     11%    8%   16%   11%   23%   17%     17%   11%     14%   14%   15%      14%   17%   12%     16%   12%   16%
                                                                E         DEG     E       K                                                                   

  5                         248      85   158      24    46    92    21    31    34     128   120      63   111    70       78    75    88      56    75    75
                            21%     22%   19%     27%   16%   20%   27%   26%   22%     22%   19%     20%   23%   18%      20%   20%   21%     20%   20%   21%
                                                    E                 E     E                                                                                 

  Neither good nor bad      323     100   222      23    96   126    20    27    33     128   195      96   123    97       99   106   115      64   111    94
                            27%     26%   27%     25%   33%   27%   25%   22%   21%     22%   32%     31%   26%   25%      26%   28%   27%     22%   30%   26%
                                                         HI                                     J                                                             

  3                         177      46   130       9    64    59    10    11    24      82    95      55    64    55       53    58    63      42    65    46
                            15%     12%   16%     10%   22%   13%   13%    9%   15%     14%   15%     18%   13%   14%      14%   16%   15%     15%   17%   13%
                                                        DFH                                                                                                   

  2                         105      34    70       6    24    41     6    10    19      59    46      20    48    37       25    20    59      22    26    40
                             9%      9%    9%      7%    8%    9%    8%    8%   12%     10%    7%      7%   10%   10%       7%    5%   14%      8%    7%   11%
                                                                                                                                        OP                    

  Terrible                  111      27    84      15    26    47     6     5    12      49    62      22    43    40       41    30    38      37    26    34
                             9%      7%   10%     17%    9%   10%    8%    4%    8%      8%   10%      7%    9%   10%      11%    8%    9%     13%    7%    9%
                                                    H           H                                                                                S            

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table Q8 Page 21
                                                                                                                                     (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

Q8.     Generally speaking, how would you rate the overall performance of the Government of Canada?
        Once again, please use the same scale.

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

BOTTOM 2 BOX                217      61   155      21    49    88    12    15    31     108   108      42    91    77       66    50    97      59    52    74
                            18%     16%   19%     23%   17%   19%   16%   12%   20%     19%   18%     14%   19%   20%      17%   13%   23%     21%   14%   21%
                                                                                                                                         P                   S

BOTTOM 3 BOX                393     106   285      30   113   147    23    26    55     190   204      97   155   132      120   108   160     100   117   120
                            33%     28%   35%     33%   39%   32%   29%   21%   35%     32%   33%     31%   32%   34%      31%   29%   37%     35%   31%   33%
                                            B             H     H                 H                                                      P                    

DK/NA                        20       9    11       3     9     5     1     -     3       8    12       4     8     8        7     7     6       7     5     5
                             2%      2%    1%      3%    3%    1%    1%          2%      1%    2%      1%    2%    2%       2%    2%    1%      2%    1%    1%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D1 Page 22

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D1.     Which of the following categories best describes your current employment status? Are you...?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Working full-time (35 or    517     209   305      33   136   200    35    60    53     293   224     152   280    76      122   176   215      45   167   231
more hours per week)        43%     55%   38%     37%   47%   43%   45%   49%   33%     50%   36%     49%   58%   20%      32%   47%   50%     16%   44%   64%
                                      C                   I                 I             K             N    LN                    O     O             R    RS

Working part-time (less     108      40    68      17    28    40     7     6    11      32    76      37    43    26       46    34    29      31    35    28
than 35 hours per week)      9%     11%    8%     19%   10%    9%    9%    5%    7%      5%   12%     12%    9%    7%      12%    9%    7%     11%    9%    8%
                                                 EFHI                                           J                            Q                                

Self-employed               120      50    71       3    17    49     7    22    21      81    39      20    66    33       25    47    47      20    38    45
                            10%     13%    9%      4%    6%   11%    9%   18%   13%     14%    6%      6%   14%    8%       7%   13%   11%      7%   10%   13%
                                      C                        DE          DE    DE       K                  LN                    O                         R

Student attending full       58      12    46       1    24    23     3     2     5      26    32      49     8     0       26    14    19      26    14     8
time school (not             5%      3%    6%      1%    8%    5%    4%    2%    3%      4%    5%     16%    2%    *%       7%    4%    4%      9%    4%    2%
working)                                    B         DFGHI    DH                                      MN     N              P                  ST            

Unemployed, but looking      42      14    27       8    12    15     2     5     0      19    22      21    14     5       23    15     4      26    10     2
for work                     3%      4%    3%      9%    4%    3%    3%    4%    *%      3%    4%      7%    3%    1%       6%    4%    1%      9%    3%    1%
                                                    I     I     I           I                           N                    Q     Q            ST     T      

Not in the workforce         55      24    31       6    10    24     3     4     7      15    40      12    28    15       25    16    14      22    17     9
(e.g. unemployed, but        5%      6%    4%      7%    3%    5%    4%    4%    4%      3%    6%      4%    6%    4%       7%    4%    3%      8%    5%    2%
not looking for work, a                                                                         J                                                T            
full-time homemaker or   
parent)                  

Retired                     241       6   235      16    54    89    15    20    47     101   140       3    12   220      101    52    85      96    78    29
                            20%      2%   29%     19%   18%   19%   19%   16%   29%     17%   23%      1%    3%   57%      26%   14%   20%     34%   21%    8%
                                            B                                     H                                LM        P                  ST     T      

Other                        45      24    21       5    11    15     3     3     9      10    35      13    25     7       14    17    14      19    17     6
                             4%      6%    3%      6%    4%    3%    3%    3%    5%      2%    6%      4%    5%    2%       4%    5%    3%      7%    4%    2%
                                      C                                                         J             N                                  T     T      

DK/NA                        16       1     8       1     1     7     2     -     6       6    10       4     3     5        1     2     2       1     -     1
                             1%      *%    1%      1%    *%    1%    3%          4%      1%    2%      1%    1%    1%       *%    *%    *%      *%          *%
                                                                      E           E                                                                           

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D2 Page 23

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D2.     What is the highest level of formal education that you have completed to date?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Elementary school or         22       6    16       1     5     8     3     3     2      14     8       6     5    11       22     -     -      11     5     3
less                         2%      1%    2%      1%    2%    2%    4%    2%    2%      2%    1%      2%    1%    3%       6%                  4%    1%    1%
                                                                                                                    M                            T            

Secondary school            231      48   183      21    45   101    16    23    26     108   123      65    66    92      231     -     -      89    63    36
                            19%     13%   23%     23%   15%   22%   21%   19%   16%     19%   20%     21%   14%   24%      61%                 31%   17%   10%
                                            B                   E                                                   M                           ST     T      

Some post-secondary         129      33    95      10    32    36    10    14    27      55    74      36    38    52      129     -     -      50    42    18
                            11%      9%   12%     11%   11%    8%   13%   11%   17%      9%   12%     12%    8%   14%      34%                 17%   11%    5%
                                                                                  F                                 M                           ST     T      

College, vocational or      372     147   226      26    95   139    22    39    52     206   166     111   165    94        -   372     -      86   136   111
trade school                31%     39%   28%     29%   32%   30%   28%   32%   33%     35%   27%     36%   35%   24%           100%           30%   36%   31%
                                      C                                                   K             N     N                                               

Undergraduate university    227      82   145      16    74    77    17    16    27      96   130      59   103    61        -     -   227      34    68    92
program                     19%     22%   18%     18%   25%   17%   21%   13%   17%     16%   21%     19%   22%   16%                  53%     12%   18%   26%
                                                         FH                                                   N                                        R    RS

Graduate or professional    203      65   138      16    38    91    11    29    19     100   102      28    99    71        -     -   203      13    61   101
university program          17%     17%   17%     18%   13%   20%   14%   23%   12%     17%   17%      9%   21%   18%                  47%      4%   16%   28%
                                                                E          EI                                 L     L                                  R    RS

DK/NA                        19       -     9       -     4     9     0     -     6       3    16       5     3     6        -     -     -       2     1     -
                             2%            1%            1%    2%    *%          4%      1%    3%      2%    1%    2%                           1%    *%      
                                                                                  G             J                                                             

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D3 Page 24

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D3.     In what year were you born? Age:

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

18-34                       311     115   190      28    94   114    21    35    19     159   152     311     -     -      107   111    87      72   112    86
                            26%     30%   23%     31%   32%   25%   26%   29%   12%     27%   24%    100%                  28%   30%   20%     25%   30%   24%
                                      C             I    FI     I     I     I                                                Q     Q                          

35-44                       260     173    85      17    65   107    16    22    32     133   127       -   260     -       52    93   113      46    79   108
                            22%     46%   10%     19%   22%   23%   20%   18%   20%     23%   20%           54%            14%   25%   26%     16%   21%   30%
                                      C                                                                                            O     O                  RS

45-54                       220      79   141      14    49    90    14    23    29     104   115       -   220     -       57    72    90      28    63    93
                            18%     21%   17%     16%   17%   20%   17%   19%   18%     18%   19%           46%            15%   19%   21%     10%   17%   26%
                                                                                                                                                       R    RS

55+                         387      12   373      29    79   143    29    40    68     179   208       -     -   387      155    94   131     135   116    70
                            32%      3%   46%     33%   27%   31%   37%   32%   42%     31%   34%                100%      41%   25%   31%     47%   31%   20%
                                            B                                    EF                                         PQ                  ST     T      

DK/NA                        26       1    23       1     5     7     0     3    11       9    17       -     -     -       11     2     9       3     6     2
                             2%      *%    3%      1%    2%    1%    *%    2%    7%      2%    3%                           3%    1%    2%      1%    2%    1%
                                            B                                    FG                                          P                                

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table D4A Page 25

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D4A.    Are you a parent of a child under the age of 18?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                         380     380     -      25    96   148    23    31    56     188   192     115   252    12       87   147   147      60   126   164
                            32%    100%           28%   33%   32%   30%   26%   35%     32%   31%     37%   53%    3%      23%   39%   34%     21%   34%   46%
                                                                                                        N    LN                    O     O             R    RS

No                          812       -   812      64   195   306    55    91   101     393   419     190   226   373      295   226   283     225   249   196
                            68%          100%     72%   67%   66%   70%   74%   63%     67%   68%     61%   47%   96%      77%   61%   66%     79%   66%   54%
                                                                                                        M          LM       PQ                  ST     T      

DK/NA                        11       -     -       -     2     7     -     -     2       3     7       5     2     2        1     -     -       -     -     -
                             1%                          1%    2%                1%      1%    1%      2%    *%    1%       *%                                

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table D4B Page 26

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D4B.    Are there any children under the age of 18 currently living in your household?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                         400     358    42      26   102   162    25    32    54     192   207     142   241    15      100   153   146      61   129   171
                            33%     94%    5%     29%   35%   35%   31%   26%   34%     33%   34%     46%   50%    4%      26%   41%   34%     21%   34%   48%
                                      C                                                                 N     N                    O     O             R    RS

No                          792      22   770      63   189   292    53    91   103     389   403     163   236   370      281   219   282     224   246   189
                            66%      6%   95%     71%   65%   63%   68%   74%   65%     67%   65%     53%   49%   96%      74%   59%   66%     79%   66%   52%
                                            B                               F                                      LM       PQ                  ST     T      

DK/NA                        11       1     -       -     2     7     0     -     2       3     8       5     2     2        1     -     1       -     -     -
                             1%      *%                  1%    2%    1%          1%      1%    1%      2%    1%    1%       *%          *%                    

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D5 Page 27

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D5.     Which of the following categories best describes your total household income?
        That is, the total annual income of all persons in your household, before taxes?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Under $20,000                85      16    68      11    20    30     3     7    13      26    59      20    20    44       49    25    11      85     -     -
                             7%      4%    8%     13%    7%    7%    4%    6%    8%      4%   10%      7%    4%   11%      13%    7%    3%     30%            
                                            B       G                                           J                  LM       PQ     Q                          

$20,000 to just under       200      43   157      21    62    77     9     3    28      83   117      52    54    91      102    61    36     200     -     -
$40,000                     17%     11%   19%     23%   21%   17%   12%    3%   18%     14%   19%     17%   11%   24%      27%   16%    8%     70%            
                                            B       H    GH     H     H           H                                 M       PQ     Q                          

$40,000 to just under       186      56   130      14    52    71    12    21    16      95    91      55    62    67       60    71    55       -   186     -
$60,000                     15%     15%   16%     16%   18%   15%   15%   17%   10%     16%   15%     18%   13%   17%      16%   19%   13%           50%      
                                                                                                                                   Q                          

$60,000 to just under       189      70   119      13    51    65    13    15    32     109    81      58    79    49       50    65    74       -   189     -
$80,000                     16%     19%   15%     15%   17%   14%   16%   12%   20%     19%   13%     18%   16%   13%      13%   17%   17%           50%      
                                                                                          K                                                                   

$80,000 to just under       101      49    52       6    21    37     9    16    12      56    45      32    49    21       16    32    53       -     -   101
$100,000                     8%     13%    6%      7%    7%    8%   11%   13%    8%     10%    7%     10%   10%    5%       4%    9%   12%                 28%
                                      C                                                                       N                    O     O                    

$100,000 to just under       96      44    52       4    17    43     7    11    13      54    42      23    53    18       21    35    39       -     -    96
$120,000                     8%     12%    6%      5%    6%    9%    9%    9%    8%      9%    7%      7%   11%    5%       6%   10%    9%                 27%
                                      C                                                                       N                                               

$120,000 to just under       68      30    38       4    10    35     5     9     6      40    27      14    42    12        9    16    43       -     -    68
$150,000                     6%      8%    5%      5%    3%    8%    6%    7%    4%      7%    4%      4%    9%    3%       2%    4%   10%                 19%
                                      C                         E                                            LN                         OP                    

$150,000 and above           95      41    54       7    14    32     8    20    14      49    46      18    58    19       10    27    58       -     -    95
                             8%     11%    7%      8%    5%    7%   10%   17%    8%      8%    7%      6%   12%    5%       3%    7%   13%                 26%
                                      C                                    EF                                LN                    O    OP                    

DK/NA                       182      30   142       8    45    71    13    20    26      72   110      40    62    65       66    41    60       -     -     -
                            15%      8%   17%      9%   15%   15%   16%   16%   16%     12%   18%     13%   13%   17%      17%   11%   14%                    
                                            B                                                   J                            P                                

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D6 Page 28

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D6.     To which ethnic or cultural group or groups do you belong?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Canadian (e.g. Québécois/   614     187   426      51   223   192    40    50    57     257   357     136   251   212      196   194   218     148   187   186
Québécoise)                 51%     49%   52%     57%   76%   42%   52%   41%   36%     44%   58%     44%   52%   55%      51%   52%   51%     52%   50%   52%
                                                  FHI DFGHI           I                         J                   L                                         

European (e.g. English,     247      73   174      15    17   130    16    22    46     125   122      48    91   106       75    76    96      68    73    75
French, German, Italian,    21%     19%   21%     17%    6%   28%   21%   18%   29%     21%   20%     16%   19%   27%      20%   20%   22%     24%   19%   21%
Russian, Turkish)                                   E         DEH     E     E     E                                LM                                         

Caucasian/white              84      30    54       4     9    42     4    15     9      59    24      33    33    16       24    34    26      10    37    29
                             7%      8%    7%      4%    3%    9%    6%   13%    5%     10%    4%     11%    7%    4%       6%    9%    6%      3%   10%    8%
                                                                E         DEG             K             N                                              R     R

Asian (e.g. Lebanese,        52      26    26       0     8    21     1     9    13      33    20      22    26     4       11     9    33      10    15    21
Iranian, Indian,             4%      7%    3%      *%    3%    5%    1%    8%    8%      6%    3%      7%    5%    1%       3%    2%    8%      3%    4%    6%
Chinese)                              C                        DG          DG   DEG       K             N     N                         OP                    

Aboriginal (e.g. Métis,      18       6    12       1     2     9     3     -     3       9     9       6     8     4        7     6     5      10     4     2
First Nation, Inuit)         1%      1%    2%      1%    1%    2%    4%          2%      2%    1%      2%    2%    1%       2%    1%    1%      4%    1%    1%
                                                                                                                                                 T            

Black                        14       3    11       -     3    10     0     1     -       6     8       9     4     1        4     1     9       3     2     4
                             1%      1%    1%            1%    2%    *%    1%            1%    1%      3%    1%    *%       1%    *%    2%      1%    1%    1%
                                                                                                        N                                P                    

African (e.g. Algerian,      11       5     6       -     5     1     0     4     -       6     4       7     4     -        3     2     5       8     1     2
Ethiopian, Egyptian,         1%      1%    1%            2%    *%    1%    3%            1%    1%      2%    1%             1%    1%    1%      3%    *%    *%
Moroccan)                                                                                                                                       ST            

North or Central             10       5     5       -     4     -     1     1     4       7     3       2     6     1        2     6     2       2     1     5
American - Outside           1%      1%    1%            1%          1%    1%    3%      1%    *%      1%    1%    *%       *%    2%    1%      1%    *%    1%
Canada (e.g. American,                                                                                        N                                               
Cuban, Haitian, Mexican, 
Guatemalan)              

South American (e.g.          8       2     6       -     1     6     -     1     -       7     1       7     1     -        3     3     2       1     3     4
Columbian, Brazilian,        1%      1%    1%            *%    1%          1%            1%    *%      2%    *%             1%    1%    1%      *%    1%    1%
Chilean)                                                                                  K                                                                   

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D6 Page 29
                                                                                                                                     (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D6.     To which ethnic or cultural group or groups do you belong?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Arab                          8       4     4       -     1     7     -     -     -       3     5       5     2     1        3     4     1       4     3     1
                             1%      1%    *%            *%    1%                        *%    1%      2%    *%    *%       1%    1%    *%      1%    1%    *%

Jewish                        4       -     4       -     1     3     -     -     -       -     4       3     -     1        -     -     4       -     3     -
                             *%            *%            *%    1%                              1%      1%          *%                   1%            1%      

Other                         0       0     -       -     -     -     -     0     -       0     -       -     0     -        -     -     0       -     -     0
                             *%      *%                                    *%            *%                  *%                         *%                  *%

DK/NA                       180      53   117      20    23    65    16    25    32      93    87      45    69    60       64    53    50      37    58    45
                            15%     14%   14%     22%    8%   14%   20%   20%   20%     16%   14%     15%   14%   16%      17%   14%   12%     13%   15%   13%
                                                    E           E     E     E     E                                                                           

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D7 Page 30

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D7.     What is the language you first learned at home as a child and still understand?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

English                     756     247   509      65    27   364    68   104   128     377   379     180   300   257      256   240   256     164   225   258
                            63%     65%   63%     74%    9%   79%   86%   84%   80%     65%   61%     58%   63%   66%      67%   65%   60%     57%   60%   72%
                                                    E           E    DE     E     E                                                                         RS

French                      288      83   203      21   237    20     2     1     7     127   161      87   109    88       88    96    99      85    99    66
                            24%     22%   25%     23%   81%    4%    2%    1%    5%     22%   26%     28%   23%   23%      23%   26%   23%     30%   26%   18%
                                                 FGHI DFGHI     H                                                                                T     T      

Europe [other]               28       5    24       -     3    17     2     4     3      13    15       3    13    11        4     7    17      11     8     6
                             2%      1%    3%            1%    4%    2%    3%    2%      2%    2%      1%    3%    3%       1%    2%    4%      4%    2%    2%
                                                                E                                                                        O                    

Italian                      20      10    10       -     4    15     -     -     -       8    12       3    15     1        2     8     9       1    10     7
                             2%      3%    1%            2%    3%                        1%    2%      1%    3%    *%       1%    2%    2%      *%    3%    2%
                                                                                                              N                                        R      

East Indian (incl.           17       6    10       -     -    12     1     4     -       9     7      12     4     1        4     4     9       4     2     8
Punjabi, Hindi)              1%      2%    1%                  3%    1%    3%            2%    1%      4%    1%    *%       1%    1%    2%      1%    1%    2%
                                                                                                        N                                                     

German                       13       3    11       1     -     5     2     1     4       6     7       1     5     7        5     3     5       2     4     5
                             1%      1%    1%      1%          1%    3%    1%    3%      1%    1%      *%    1%    2%       1%    1%    1%      1%    1%    1%

East Asian languages         12       4     8       -     3     -     0     3     5       8     4       8     4     -        2     -    10       -     8     2
                             1%      1%    1%            1%          *%    3%    3%      1%    1%      2%    1%             1%          2%            2%    *%
                                                                                                                                         O             T      

Spanish                      11       8     4       -     5     -     1     2     4       8     4       1     7     4        1     3     7       1     6     4
                             1%      2%    *%            2%          1%    2%    3%      1%    1%      *%    1%    1%       *%    1%    2%      1%    2%    1%

Arabic                       11       6     5       -     6     4     -     -     -       4     7       6     3     1        4     0     6       5     3     2
                             1%      1%    1%            2%    1%                        1%    1%      2%    1%    *%       1%    *%    1%      2%    1%    1%

Polish                        6       0     6       -     1     5     0     -     -       1     4       -     1     5        1     4     -       4     0     -
                             *%      *%    1%            *%    1%    *%                  *%    1%            *%    1%       *%    1%            1%    *%      

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D7 Page 31
                                                                                                                                     (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D7.     What is the language you first learned at home as a child and still understand?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Dutch                         6       1     4       -     -     4     -     1     -       2     4       -     1     4        3     1     1       4     1     1
                             *%      *%    1%                  1%          1%            *%    1%            *%    1%       1%    *%    *%      1%    *%    *%

Ukrainian                     4       0     3       -     0     -     3     1     -       3     1       -     -     4        1     -     3       1     2     -
                             *%      *%    *%            *%          3%    1%            *%    *%                  1%       *%          1%      *%    1%      

Other                        15       7     8       -     5     5     0     3     2      14     2       2    12     1        9     2     4       3     7     2
                             1%      2%    1%            2%    1%    1%    2%    1%      2%    *%      1%    3%    *%       2%    1%    1%      1%    2%    *%
                                                                                          K                   N                                               

DK/NA                        17       -     8       2     -    10     0     -     5       4    13       7     4     3        1     4     2       -     2     -
                             1%            1%      2%          2%    1%          3%      1%    2%      2%    1%    1%       *%    1%    *%            *%      
                                                                                                J                                                             

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D8 Page 32

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D8.     Were you born in Canada?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Yes                        1017     319   697      85   257   372    73   106   125     483   534     272   400   326      342   333   334     245   322   301
                            85%     84%   86%     95%   88%   81%   93%   86%   78%     83%   86%     88%   84%   84%      90%   89%   78%     86%   86%   84%
                                                 EFHI    FI          FI                                                      Q     Q                          

No                          174      61   112       4    36    80     6    17    31      98    75      33    76    59       40    39    94      41    54    59
                            14%     16%   14%      5%   12%   17%    7%   14%   19%     17%   12%     11%   16%   15%      10%   11%   22%     14%   14%   16%
                                                          D    DG           D    DG       K                                             OP                    

DK/NA                        13       -     4       -     -     8     -     -     4       3     9       5     3     2        -     -     2       -     -     -
                             1%            *%                  2%                3%      1%    2%      2%    1%    1%                   *%                    
                                                                                                J                                                             

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                     Table D9 Page 33

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D9.     Did you come to Canada as a child, as a teenager or as an adult?

        Subsample: Those who have not born in Canada

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       186      61   116       4    36    89     6    17    35     101    85      39    79    61       40    39    96      41    54    59

UNWEIGHTED TOTAL            176      72   100       7    38    75    15    17    24      88    88      21    81    64       37    35    99      41    51    59

Child                        58      19    39       3     5    31     1     5    12      29    28      12    22    22       16    18    23       8    14    26
                            31%     30%   34%     75%   15%   35%   25%   31%   34%     29%   33%     31%   28%   37%      39%   47%   25%     20%   26%   44%
                                                    E           E                                                                  Q                         R

Teenager                     25       9    16       -     4    10     -     2     8      15    10       5    10     8        5     7    13       6    10     6
                            13%     15%   14%           12%   12%         12%   24%     15%   12%     12%   12%   13%      13%   18%   13%     15%   19%   10%

Adult                        91      34    57       1    26    39     4    10    11      54    37      17    44    29       19    14    58      27    30    27
                            49%     55%   49%     25%   74%   44%   75%   57%   31%     53%   43%     43%   56%   47%      48%   35%   61%     65%   55%   46%
                                                        DFI          FI                                                                  P                    

DK/NA                        13       -     4       -     -     8     -     -     4       3     9       5     3     2        -     -     2       -     -     -
                             7%            3%                 10%               12%      3%   11%     14%    4%    3%                   2%                    
                                                                                                J                                                             

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table D10 Page 34

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D10.    Are you a Canadian citizen?

        Subsample: Those who have not born in Canada

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                       186      61   116       4    36    89     6    17    35     101    85      39    79    61       40    39    96      41    54    59

UNWEIGHTED TOTAL            176      72   100       7    38    75    15    17    24      88    88      21    81    64       37    35    99      41    51    59

Yes                         144      47    97       4    23    72     6    14    25      81    63      23    63    53       33    35    76      30    44    51
                            77%     76%   84%     98%   64%   81%  100%   82%   73%     80%   74%     59%   79%   87%      83%   88%   80%     75%   82%   87%
                                                                      E                                             L                                         

No                           27      12    15       0    13     8     0     3     3      15    13      10    11     6        7     3    18      10    10     6
                            15%     20%   13%      2%   36%    9%    *%   18%    9%     15%   15%     27%   14%   10%      17%    6%   19%     25%   18%   10%
                                                        FGI                                                                              P                    

DK/NA                        15       2     4       -     -     8     -     -     6       5     9       5     5     2        -     2     2       -     -     2
                             8%      4%    3%                 10%               18%      5%   11%     14%    7%    3%             5%    2%                  4%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table D11 Page 35

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D11.    In the last two weeks, have you…?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Watched television         1107     345   760      86   265   426    73   117   140     537   570     276   439   367      358   346   394     263   343   341
                            92%     91%   94%     96%   91%   93%   93%   96%   88%     92%   92%     89%   92%   95%      94%   93%   92%     92%   91%   95%
                                                    I                       I                                       L                                         

NET: Used the Internet     1015     356   658      75   245   386    68   111   129     512   503     296   432   266      275   330   403     204   327   343
----------------------      84%     94%   81%     85%   84%   84%   87%   90%   81%     88%   81%     95%   90%   69%      72%   89%   94%     72%   87%   95%
                                      C                                                   K            MN     N                    O    OP             R    RS

   Used the Internet       1015     356   658      75   245   386    68   111   129     512   503     296   432   266      275   330   403     204   327   343
                            84%     94%   81%     85%   84%   84%   87%   90%   81%     88%   81%     95%   90%   69%      72%   89%   94%     72%   87%   95%
                                      C                                                   K            MN     N                    O    OP             R    RS

   Used the Internet to     552     221   330      42   129   230    30    56    66     245   307     215   234    94      167   180   205     122   186   188
   access Facebook          46%     58%   41%     48%   44%   50%   38%   45%   41%     42%   50%     69%   49%   24%      44%   48%   48%     43%   49%   52%
                                      C                         G                               J      MN     N                                              R

   Used the Internet to     519     198   320      35   114   219    28    55    69     279   240     199   218    94      127   175   217      88   171   202
   access Youtube           43%     52%   39%     39%   39%   48%   36%   44%   43%     48%   39%     64%   46%   24%      33%   47%   50%     31%   46%   56%
                                      C                        EG                         K            MN     N                    O     O             R    RS

Listened to the radio      1000     337   662      76   221   399    70   108   126     505   495     251   419   309      305   311   375     199   326   331
                            83%     89%   81%     86%   76%   87%   90%   88%   79%     86%   80%     81%   87%   80%      80%   83%   87%     70%   87%   92%
                                      C             E           E    EI     E             K                   N                          O             R    RS

Read a daily newspaper      844     258   584      64   205   311    56    88   119     425   419     189   356   279      252   254   331     175   267   288
                            70%     68%   72%     72%   70%   68%   72%   72%   74%     73%   68%     61%   74%   72%      66%   68%   77%     61%   71%   80%
                                                                                                              L     L                   OP             R    RS

Read a magazine             739     245   493      53   180   266    51    89    99     327   411     159   302   261      211   209   311     152   233   255
                            61%     65%   61%     59%   62%   58%   66%   73%   62%     56%   66%     51%   63%   68%      55%   56%   72%     53%   62%   71%
                                                                           EF                   J             L     L                   OP             R    RS

Used public transit         283      69   214       9    72   117     7    28    49     144   139     109    85    82       91    79   111      82    80    74
                            24%     18%   26%     10%   25%   25%    8%   23%   31%     25%   22%     35%   18%   21%      24%   21%   26%     29%   21%   21%
                                            B            DG    DG          DG    DG                    MN                                       ST            

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table D11 Page 36
                                                                                                                                    (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

D11.    In the last two weeks, have you…?

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Attended a fair or          114      35    79       4    36    41     3    14    16      57    57      19    47    46       13    44    55      22    42    36
exhibition                   9%      9%   10%      5%   12%    9%    3%   11%   10%     10%    9%      6%   10%   12%       3%   12%   13%      8%   11%   10%
                                                         DG     G           G                                       L              O     O                    

None of the above            14       2     3       -     1     9     -     -     4       6     8       5     6     3        1     3     2       -     1     2
                             1%      1%    *%            *%    2%                3%      1%    1%      2%    1%    1%       *%    1%    *%            *%    1%
                                                                E                                                                                             

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table QS6 Page 37

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        REGION

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Newfoundland                 20       5    14      20     -     -     -     -     -      11     9       8     7     5        7     8     5       8     7     3
                             2%      1%    2%     22%                                    2%    2%      3%    1%    1%       2%    2%    1%      3%    2%    1%

Prince Edward Island          5       2     4       5     -     -     -     -     -       1     5       3     1     0        -     3     2       1     1     1
                             *%      *%    *%      6%                                    *%    1%      1%    *%    *%             1%    *%      1%    *%    *%

Nova Scotia                  36       9    26      36     -     -     -     -     -      11    25       5    13    17       15     8    13       9    16     8
                             3%      2%    3%     40%                                    2%    4%      2%    3%    4%       4%    2%    3%      3%    4%    2%

New Brunswick                28       9    19      28     -     -     -     -     -      12    16      11    10     7        9     7    12      13     3    10
                             2%      2%    2%     32%                                    2%    3%      4%    2%    2%       2%    2%    3%      4%    1%    3%
                                                                                                                                                 S            

Quebec                      293      96   195       -   293     -     -     -     -     123   170      94   114    79       82    95   112      82   103    62
                            24%     25%   24%          100%                             21%   27%     30%   24%   21%      21%   25%   26%     29%   28%   17%
                                                                                                J       N                                        T     T      

Ontario                     461     148   306       -     -   461     -     -     -     217   244     114   197   143      145   139   168     108   136   147
                            38%     39%   38%                100%                       37%   39%     37%   41%   37%      38%   37%   39%     38%   36%   41%

Manitoba                     43      11    32       -     -     -    43     -     -      27    15       7    14    21       17    12    14       8    14    14
                             4%      3%    4%                       54%                  5%    2%      2%    3%    6%       4%    3%    3%      3%    4%    4%

Saskatchewan                 36      13    23       -     -     -    36     -     -      25    11      13    15     7       12     9    14       4    11    15
                             3%      3%    3%                       46%                  4%    2%      4%    3%    2%       3%    3%    3%      1%    3%    4%

Alberta                     123      31    91       -     -     -     -   123     -      87    36      35    45    40       39    39    44      11    36    56
                            10%      8%   11%                            100%           15%    6%     11%    9%   10%      10%   10%   10%      4%   10%   16%
                                                                                          K                                                            R    RS

British Columbia            159      56   101       -     -     -     -     -   159      71    88      19    62    68       55    52    46      41    48    45
                            13%     15%   12%                                  100%     12%   14%      6%   13%   17%      14%   14%   11%     14%   13%   12%
                                                                                                              L    LM                                         

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table QS7 Page 38

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        C-SIZE

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

1 million plus              491     164   321       -   141   193     -    75    82     252   239     120   218   134      129   132   217      97   129   179
                            41%     43%   39%           48%   42%         61%   52%     43%   39%     39%   46%   35%      34%   36%   51%     34%   34%   50%
                                                                           EF                                 N                         OP                  RS

100,000 to 1 million        262      64   197      27    55   134    35     -    12     125   137      65   100    96       77    89    95      56    86    87
                            22%     17%   24%     30%   19%   29%   45%          7%     21%   22%     21%   21%   25%      20%   24%   22%     19%   23%   24%
                                            B       I     I    EI  DEFI                                                                                       

NET: 5,000 to 100,000       311     113   196      40    54   114    19    38    46     143   168      88   115   104      117   108    82      86   106    75
---------------------       26%     30%   24%     45%   18%   25%   25%   31%   29%     24%   27%     28%   24%   27%      31%   29%   19%     30%   28%   21%
                                                EFGHI                       E                                                Q     Q             T            

   25,000 to 100,000        122      39    83       8    26    43     6    22    17      62    60      31    51    39       46    44    32      33    38    32
                            10%     10%   10%      9%    9%    9%    8%   18%   11%     11%   10%     10%   11%   10%      12%   12%    7%     12%   10%    9%
                                                                          EFG                                                                                 

   10,000 to 25,000          99      39    60       9    18    42     6     9    14      43    55      27    33    37       38    38    22      23    36    25
                             8%     10%    7%     10%    6%    9%    8%    8%    8%      7%    9%      9%    7%   10%      10%   10%    5%      8%   10%    7%
                                                                                                                             Q     Q                          

   5,000 to 10,000           90      34    53      23     9    29     7     7    15      37    53      30    31    27       34    26    27      30    32    18
                             7%      9%    6%     26%    3%    6%    9%    5%    9%      6%    8%     10%    6%    7%       9%    7%    6%     10%    8%    5%
                                                EFGHI                                                                                            T            

Less than 5,000             139      40    99      22    44    19    24    10    20      65    74      38    46    52       59    43    36      48    54    20
                            12%     11%   12%     25%   15%    4%   30%    9%   12%     11%   12%     12%   10%   14%      16%   12%    8%     17%   14%    5%
                                                  FHI     F        EFHI           F                                          Q                   T     T      

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                   Table QS10 Page 39

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        CMA

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

 Newfoundland                20       5    14      20     -     -     -     -     -      11     9       8     7     5        7     8     5       8     7     3
 ------------                2%      1%    2%     22%                                    2%    2%      3%    1%    1%       2%    2%    1%      3%    2%    1%

    St. Johns, NFLD           8       1     7       8     -     -     -     -     -       4     4       2     4     1        3     1     4       2     2     2
                             1%      *%    1%      9%                                    1%    1%      1%    1%    *%       1%    *%    1%      1%    *%    1%

    Rest of NFLD             12       5     7      12     -     -     -     -     -       6     5       6     2     3        4     6     2       6     5     1
                             1%      1%    1%     13%                                    1%    1%      2%    *%    1%       1%    2%    *%      2%    1%    *%

 Prince Edward Island         5       2     4       5     -     -     -     -     -       1     5       3     1     0        -     3     2       1     1     1
 --------------------        *%      *%    *%      6%                                    *%    1%      1%    *%    *%             1%    *%      1%    *%    *%

    Charlottetown, PEI        1       0     1       1     -     -     -     -     -       0     1       -     1     0        -     0     1       -     0     1
                             *%      *%    *%      1%                                    *%    *%            *%    *%             *%    *%            *%    *%

    Rest of PEI               4       1     3       4     -     -     -     -     -       1     3       3     1     0        -     3     1       1     1     -
                             *%      *%    *%      5%                                    *%    1%      1%    *%    *%             1%    *%      1%    *%      

 Nova Scotia                 36       9    26      36     -     -     -     -     -      11    25       5    13    17       15     8    13       9    16     8
 -----------                 3%      2%    3%     40%                                    2%    4%      2%    3%    4%       4%    2%    3%      3%    4%    2%

    Halifax, NS              15       4    11      15     -     -     -     -     -       6     9       2     5     8        6     3     6       3     4     7
                             1%      1%    1%     17%                                    1%    2%      1%    1%    2%       2%    1%    1%      1%    1%    2%

    Rest of NS               21       5    15      21     -     -     -     -     -       5    15       3     8     9        9     5     7       6    12     2
                             2%      1%    2%     23%                                    1%    2%      1%    2%    2%       2%    1%    2%      2%    3%    *%
                                                                                                                                                       T      

 New Brunswick               28       9    19      28     -     -     -     -     -      12    16      11    10     7        9     7    12      13     3    10
 -------------               2%      2%    2%     32%                                    2%    3%      4%    2%    2%       2%    2%    3%      4%    1%    3%
                                                                                                                                                 S            

    Moncton, NB               6       4     2       6     -     -     -     -     -       4     1       2     1     2        3     2     1       3     1     2
                             *%      1%    *%      6%                                    1%    *%      1%    *%    1%       1%    *%    *%      1%    *%    *%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                   Table QS10 Page 40
                                                                                                                                   (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        CMA

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

    St. John, NB              2       -     2       2     -     -     -     -     -       1     1       -     2     -        2     -     -       1     1     -
                             *%            *%      2%                                    *%    *%            *%             *%                  *%    *%      

    Fredericton, NB           4       1     4       4     -     -     -     -     -       3     1       3     1     -        -     -     4       -     -     3
                             *%      *%    *%      5%                                    1%    *%      1%    *%                         1%                  1%

    Rest of NB               17       5    12      17     -     -     -     -     -       4    13       5     6     4        4     6     7       8     2     6
                             1%      1%    1%     19%                                    1%    2%      2%    1%    1%       1%    2%    2%      3%    *%    2%
                                                                                                                                                 S            

 Quebec                     293      96   195       -   293     -     -     -     -     123   170      94   114    79       82    95   112      82   103    62
 ------                     24%     25%   24%          100%                             21%   27%     30%   24%   21%      21%   25%   26%     29%   28%   17%
                                                                                                J       N                                        T     T      

    Montreal, PQ            141      45    94       -   141     -     -     -     -      65    76      46    56    35       30    34    73      33    43    32
                            12%     12%   12%           48%                             11%   12%     15%   12%    9%       8%    9%   17%     12%   12%    9%
                                                                                                                                        OP                    

    Quebec City, PQ          20       7    14       -    20     -     -     -     -       9    11       7     7     6        2    12     6       3    10     7
                             2%      2%    2%            7%                              2%    2%      2%    1%    2%       *%    3%    1%      1%    3%    2%
                                                                                                                                   O                          

    Sherbrooke, PQ           10       2     9       -    10     -     -     -     -       2     9       5     5     1        1     1     8       3     7     1
                             1%      *%    1%            4%                              *%    1%      2%    1%    *%       *%    *%    2%      1%    2%    *%
                                                                                                J                                       OP             T      

    Rest of PQ              121      42    79       -   121     -     -     -     -      47    74      36    46    38       49    48    25      43    43    22
                            10%     11%   10%           41%                              8%   12%     12%   10%   10%      13%   13%    6%     15%   11%    6%
                                                                                                J                            Q     Q             T     T      

 Ontario                    461     148   306       -     -   461     -     -     -     217   244     114   197   143      145   139   168     108   136   147
 -------                    38%     39%   38%                100%                       37%   39%     37%   41%   37%      38%   37%   39%     38%   36%   41%

    Toronto, ON             193      64   126       -     -   193     -     -     -      97    96      49    92    47       50    46    94      38    44    84
                            16%     17%   16%                 42%                       17%   16%     16%   19%   12%      13%   12%   22%     13%   12%   23%
                                                                                                              N                         OP                  RS

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                   Table QS10 Page 41
                                                                                                                                   (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        CMA

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

    Ottawa, ON               34       9    26       -     -    34     -     -     -      19    15       8    14    12        7    18    10       5    12    14
                             3%      2%    3%                  7%                        3%    2%      3%    3%    3%       2%    5%    2%      2%    3%    4%

    Sudbury, ON              17       5    11       -     -    17     -     -     -       9     8       6     8     3        6     9     1       1     9     4
                             1%      1%    1%                  4%                        2%    1%      2%    2%    1%       2%    2%    *%      *%    2%    1%
                                                                                                                             Q     Q                   R      

    Hamilton, ON             22       4    17       -     -    22     -     -     -       8    14       4     7    11        7     9     5       9     8     2
                             2%      1%    2%                  5%                        1%    2%      1%    1%    3%       2%    2%    1%      3%    2%    1%

    Kitchener/Waterloo,      16       5     8       -     -    16     -     -     -       4    11       3     6     6        4     2     7       3     3     6
    ON                       1%      1%    1%                  3%                        1%    2%      1%    1%    1%       1%    1%    2%      1%    1%    2%

    London, ON               14       3    11       -     -    14     -     -     -       7     7       3     5     6        5     3     5       4     2     3
                             1%      1%    1%                  3%                        1%    1%      1%    1%    2%       1%    1%    1%      1%    1%    1%

    Sarnia, ON                2       1     1       -     -     2     -     -     -       2     0       -     2     -        1     -     2       -     2     -
                             *%      *%    *%                  1%                        *%    *%            1%             *%          *%            1%      

    Windsor, ON               3       1     2       -     -     3     -     -     -       -     3       1     0     2        2     1     -       2     -     -
                             *%      *%    *%                  1%                              *%      *%    *%    *%       1%    *%            1%            

    Rest of ON              159      55   104       -     -   159     -     -     -      70    89      39    62    56       62    50    45      47    56    32
                            13%     15%   13%                 35%                       12%   14%     13%   13%   14%      16%   14%   10%     16%   15%    9%
                                                                                                                             Q                   T     T      

 Manitoba                    43      11    32       -     -     -    43     -     -      27    15       7    14    21       17    12    14       8    14    14
 --------                    4%      3%    4%                       54%                  5%    2%      2%    3%    6%       4%    3%    3%      3%    4%    4%

    Winnipeg, MB             22       5    17       -     -     -    22     -     -      13     9       1     8    13        6     5    11       4     5     9
                             2%      1%    2%                       28%                  2%    1%      *%    2%    3%       1%    1%    3%      1%    1%    2%
                                                                                                                    L                                         

    Rest of MB               21       6    15       -     -     -    21     -     -      14     6       6     6     9       11     7     3       4     8     5
                             2%      1%    2%                       27%                  2%    1%      2%    1%    2%       3%    2%    1%      1%    2%    1%

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                   Table QS10 Page 42
                                                                                                                                   (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        CMA

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

 Saskatchewan                36      13    23       -     -     -    36     -     -      25    11      13    15     7       12     9    14       4    11    15
 ------------                3%      3%    3%                       46%                  4%    2%      4%    3%    2%       3%    3%    3%      1%    3%    4%

    Saskatoon, SK            10       3     7       -     -     -    10     -     -       8     2       3     4     3        3     3     4       1     3     6
                             1%      1%    1%                       13%                  1%    *%      1%    1%    1%       1%    1%    1%      *%    1%    2%

    Regina, SK                7       2     5       -     -     -     7     -     -       4     3       1     4     1        1     0     5       0     2     3
                             1%      *%    1%                        8%                  1%    *%      *%    1%    *%       *%    *%    1%      *%    1%    1%

    Rest of SK               19       8    11       -     -     -    19     -     -      13     6       8     7     4        8     6     5       3     6     7
                             2%      2%    1%                       24%                  2%    1%      3%    1%    1%       2%    2%    1%      1%    1%    2%

 Alberta                    123      31    91       -     -     -     -   123     -      87    36      35    45    40       39    39    44      11    36    56
 -------                    10%      8%   11%                            100%           15%    6%     11%    9%   10%      10%   10%   10%      4%   10%   16%
                                                                                          K                                                            R    RS

    Calgary, AB              30       4    25       -     -     -     -    30     -      21     9       4    13    11        5    10    14       5     7    13
                             2%      1%    3%                             24%            4%    1%      1%    3%    3%       1%    3%    3%      2%    2%    4%
                                            B                                             K                                                                   

    Edmonton, AB             45      11    33       -     -     -     -    45     -      30    15      15    16    13       16    12    17       3    11    24
                             4%      3%    4%                             37%            5%    2%      5%    3%    3%       4%    3%    4%      1%    3%    7%
                                                                                          K                                                                 RS

    Rest of AB               48      16    33       -     -     -     -    48     -      36    12      16    16    15       19    16    13       3    18    18
                             4%      4%    4%                             39%            6%    2%      5%    3%    4%       5%    4%    3%      1%    5%    5%
                                                                                          K                                                            R     R

 British Columbia           159      56   101       -     -     -     -     -   159      71    88      19    62    68       55    52    46      41    48    45
 ----------------           13%     15%   12%                                  100%     12%   14%      6%   13%   17%      14%   14%   11%     14%   13%   12%
                                                                                                              L    LM                                         

    Vancouver, BC            82      38    42       -     -     -     -     -    82      39    44       6    41    28       29    30    18      18    23    25
                             7%     10%    5%                                   52%      7%    7%      2%    9%    7%       8%    8%    4%      6%    6%    7%
                                      C                                                                       L     L        Q     Q                          

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                   Table QS10 Page 43
                                                                                                                                   (Continued)
                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        CMA

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

    Victoria, BC             15       2    13       -     -     -     -     -    15       5    10       3     1     9        3     3     8       2     5     3
                             1%      *%    2%                                    9%      1%    2%      1%    *%    2%       1%    1%    2%      1%    1%    1%
                                                                                                                    M                                         

    Rest of  BC              63      16    46       -     -     -     -     -    63      28    35      10    20    31       24    19    19      21    20    17
                             5%      4%    6%                                   39%      5%    6%      3%    4%    8%       6%    5%    4%      7%    5%    5%
                                                                                                                   LM                                         

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                    Table GEN Page 44

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        GENDER

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

Male                        584     188   393      34   123   217    52    87    71     584     -     159   237   179      178   206   197     109   203   200
                            49%     49%   48%     39%   42%   47%   66%   71%   45%    100%           51%   50%   46%      47%   55%   46%     38%   54%   55%
                                                                   DEFI  DEFI                                                     OQ                   R     R

Female                      619     192   419      55   170   244    27    36    88       -   619     152   242   208      204   166   233     176   172   160
                            51%     51%   52%     61%   58%   53%   34%   29%   55%          100%     49%   50%   54%      53%   45%   54%     62%   46%   45%
                                                   GH    GH    GH                GH                                          P           P      ST            

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.

                                                                                                                                   Table LANG Page 45

                                     HRSD - ACET - Financial Benefits for Canadian Families  Advertising Campaign

        LANGUAGE OF INTERVIEW

                                  PARENTS OF  
                                   CHILDREN                                                                                                      HOUSEHOLD
                                   UNDER 18                    REGION                   GENDER          AGE GROUP       LEVEL OF EDUCATION     INCOME LEVELS  
                          =====   ===========   ===================================   ===========   =================   ==================   =================
                                                Atlan  Que  Onta  Man./ Alber               Fe                          High   Coll  Unive   Under $40K-
                          TOTAL    Yes   No     tic    bec  rio   Sask. ta     BC     Male  male    18-34 35-54  55+    School ege   rsity   $40K  <$80K $80K+
                          -----   ----- -----   ----- ----- ----- ----- ----- -----   ----- -----   ----- ----- -----   ------ ----- -----   ----- ----- -----
                            (A)     (B)   (C)     (D)   (E)   (F)   (G)   (H)   (I)     (J)   (K)     (L)   (M)   (N)      (O)   (P)   (Q)     (R)   (S)   (T)

TOTAL                      1203     380   812      89   293   461    78   123   159     584   619     311   479   387      382   372   429     285   375   360

UNWEIGHTED TOTAL           1203     458   739     114   301   403   144   115   126     579   624     177   528   468      379   360   450     286   376   362

English                     911     285   616      71    18   461    78   123   159     464   447     215   365   309      299   274   323     201   276   295
                            76%     75%   76%     79%    6%  100%  100%  100%  100%     79%   72%     69%   76%   80%      78%   74%   75%     71%   73%   82%
                                                    E          DE    DE    DE    DE       K                         L                                       RS

French                      292      95   196      18   274     -     -     -     -     121   172      96   115    78       84    98   107      84   100    65
                            24%     25%   24%     21%   94%                             21%   28%     31%   24%   20%      22%   26%   25%     29%   27%   18%
                                                          D                                     J       N                                        T     T      

Comparison Groups: BC/DEFGHI/JK/LMN/OPQ/RST
Independent T-Test for Means (equal variances), Independent Z-Test for Percentages
Upper case letters indicate significance at the 95% level.