PWGSC Contract # G9178-10000 014/CY
POR Registration 090-10
Contract Award Date: 05/01/2011
Submitted to:
Alexandra Hickey
Human Resources and Skills Development Canada
nc-por-rop-gd@hrsdc-rhdcc.gc.ca
140 Promenade du Portage, Phase IV
Gatineau, Quebec
EKOS RESEARCH ASSOCIATES INC.
March 28, 2011
Ce rapport est aussi disponible en français sur demande
EKOS RESEARCH ASSOCIATES
Ottawa Office
359 Kent Street, Suite 300
Ottawa, Ontario
K2P 0R6
Tel: (613) 235 7215
Fax: (613) 235 8498
E-mail: pobox@ekos.com
Toronto Office
181 Harbord Street
Toronto, Ontario
M5S 1H5
Tel: (416) 598 8002
Fax: (416) 533-4713
E-mail: toronto@ekos.com
www.ekos.com
The Apprenticeship Incentive Grant (AIG) is a federal grant program that was implemented in 2007 that provides taxable cash grants of $1,000 (to a maximum of $2,000) to registered Red Seal apprentices who successfully complete their first and/or second year of training. The objectives of the AIG are to: increase access to apprenticeships in Red Seal Program trades; to encourage progression in and completion of apprenticeship training; and promote inter-provincial mobility. A new $2000 Apprenticeship Completion Grant (ACG) was introduced in 2009 to complement the AIG.
In 2009 an advertising campaign was launched to raise awareness of the AIG with apprentices and with young adults considering entering into the trades. This campaign included radio, Internet and out-of-home elements, and was continued in 2010-2011, the final year of the campaign. In 2010-2011, the campaign included radio, print and Internet components. The primary target for this campaign is apprentices enrolled in Red Seal-designated trades to heighten awareness of the existence of these two supports available for those who continue in their program. The secondary audience in the first year of the campaign was young adults and was designed to increase awareness of the type of supports available to students who choose to enrol in an apprenticeship to pursue a career as a skilled tradesperson in a Red Seal trade. This secondary target group was not a focus of the 2010 campaign.
Public Opinion Research (POR) is a necessary next step to enable HRSDC to gauge the success of its outreach activities thus far, and to refine efforts where necessary to better reach the target audiences. Because the combined advertising and outreach campaign exceeds $1,000,000, this public opinion research will take the form of the mandatory Advertising Campaign Evaluation Tool, with additional validating and benchmarking questions following the ACET instrument. The current research is designed to assess the effectiveness of the campaign with the general public, as well as with the principle target group of students enrolled in apprenticeship programs.
Information obtained through this public opinion research will allow Human Resources and Skills Development Canada to determine the impact of its advertising campaign and provide direction on areas where the campaign can be adjusted. The findings provide useful information to improve future campaigns which are better targeted, more informative and better geared to the target population and Canadians at large.
The survey entailed the expenditure of $45,888.20 plus HST. With HST this is $51,853.67.
The survey instrument used the full set of ACET questions used by the Government of Canada in all of its advertising evaluation research, as well as a small subset of additional questions targeted specifically for apprentices related to application for and accessing of government grants (including the Apprenticeship Incentive and Completion Grants (AIC and ACG). The length of the interview was 9 minutes for the general public and 11 minutes for apprentices. Pre-testing was conducted with both the general public and apprentices one week before the end of the campaign. A total of 20 cases were conducted in the general public and nine cases were completed with apprentices. The cases completed with apprentices were retained in the final data file. Only minor adjustments to skip logic were implemented as a result of the pre-testing. The survey was conducted over 11 days starting the Monday after the campaign ended on March 12 (March 14-25).
Respondents to the telephone survey who were sampled from the general public were 18 years of age and older, and were randomly selected (through random digit dialling). The sample included all provinces and territories, and the survey was administered in both English and French. The sample distribution for this study was as follows:
| Province/Territory | Sample Size | Margin of Error (19 times out of 20) |
|---|---|---|
| Atlantic Provinces | 74 | ±11.2% |
| Quebec | 222 | ± 6.6% |
| Ontario (incl Nunavut) | 413 | ± 4.8% |
| Manitoba/Saskatchewan | 90 | ± 10.4% |
| Alberta (incl NWT) | 110 | ±9.4% |
| British Columbia (incl Yukon) | 99 | ±9.8% |
| Total | 1008 | ± 3.1% |
This sample of the general public was randomly selected from a wider sample frame of listed and unlisted landlines in Canada and is therefore considered to be a probability sample that is representative of the wider universe (exclusive of households with only cell phones). As such, a margin of error can be applied. The overall sample of 1,008 cases has an associated margin of error of as wide as +/-3.1 per cent. The margin of error is wider for subgroups (e.g., 4.0 to 10.0 per cent in most cases).
During the study design, 26 post-secondary schools that offer apprenticeship programs were contacted and asked to participate in the study. A total of 211 schools agreed to participate representing all regions of the country and a variety of Red Seal trades. An online registry was set up on a secure website to enable apprentices to log on and sign up to register for the study. Apprentices were informed that they would be contacted by telephone and that the survey would take only 10-11 minutes to complete. They were also offered an incentive of $20 to take part in the survey or have their name entered into a lottery style draw to win $1000 (with a one in 100 chance of winning). Appendix A provides a copy of the letter sent (on HRSDC letterhead) to post-secondary institutions to inform them of the study. Appendix B provides a copy of the letter sent (on EKOS letterhead) that schools distributed to their students. Appendix C presents a copy of the online registration form that apprentices signed onto to register for the survey. Appendix D presents the survey instrument used for both the general public and apprentice samples.
Names of apprentices were collected over a period of five weeks, from February 15 to March 23. Following is a list of the 21 schools that participated in the study by distributing the letter to students directing them to our online registry.
Algonquin College
Canadore College
Cambrian College
Centennial College
Conestoga College Institute of Technology and Advanced Learning
École des métiers de la construction de Montréal
Fleming College
Grande Prairie Regional College
Kwantlen College
Loyalist College
Mowhawk College
NAIT
New Brunswick Community College
Nova Scotia Community College
Red River College
SAIT Polytechnic
Saskatchewan Institute of Applied Science and Technology (SIAST)
Sheridan Institute of Technology and Advanced Learning
St. Clair College
Union of Plumbers, Pipefitters, Sprinklerfitters & Service Techs, Local 740
Vancouver Island University
Registration was a slow and rather difficult process. Although it did not typically take long for schools to agree, interest among apprentices in spite of the incentive was low and registration was slow. Many calls were placed to schools to remind them to distribute the letter or to ask them to remind students about the study. Ultimately, we received a total of 292 apprentices that registered online. The following is a table of the top participation rates (i.e., schools where at least more than 10 apprentices signed up).
| Algonquin College | 19 | 6.50% |
|---|---|---|
| Canadore College | 13 | 4.50% |
| Centennial College | 14 | 4.80% |
| Conestoga College Institute of Technology and Advanced Learning | 17 | 5.80% |
| École des métiers de la construction de Montréal | 33 | 11.30% |
| Loyalist College | 11 | 3.80% |
| New Brunswick Community College | 20 | 6.80% |
| Nova Scotia Community College | 50 | 17.10% |
| Red River College | 27 | 9.20% |
| Sheridan Institute of Technology and Advanced Learning | 15 | 5.10% |
| St. Clair College | 12 | 4.10% |
| Vancouver Island University | 22 | 7.50% |
| Other | 39 | 13.40% |
| 292 | n = 292 |
Prior to beginning the full fieldwork, the study objectives and sampling of the survey, as well as the meaning and intent of specific items in the interview, were thoroughly covered in training sessions with the full complement of interviewers who worked on the study. Test or practice interviews were conducted to familiarize interviewers with the questions, categories, flow and skip logic.
Survey supervisors continuously monitored interviewing during the data collection process, using a dual audio and visual monitoring system. Ten per cent of interviews from each survey were monitored to ensure consistency of questionnaire administration and interviewing techniques.
The general public sample for this study was derived from Survey Sample Software. Respondents were 18 years of age and older and were selected through random digit dialling. The person who answered the phone and was 18 years of age or older and last celebrated their birthday was asked to complete the survey. In the case of the apprentice sample all entries from the online registry were contacted looking for that individual, by name.
Eight call-backs (nine total calls) were made to each selected household or apprentice in the samples before retiring a case and substituting another household. Follow-up calls were made on subsequent days, at varying time periods to maximize the potential for reaching a given respondent and appointments were taken at the convenience of the respondent. All individuals were given the choice of conducting the interview in either official language. The survey was conducted over 11 days starting the Monday after the campaign ended on March 12th (March 14-25th). Call-backs were rotated over weekday evenings and weekends during that time.
The survey was registered with the National Survey Registration System. Survey data collection adhered to all applicable industry standards as set out by the Marketing Research and Intelligence Association (MRIA), of which EKOS is a Gold Seal member. EKOS informed respondents of their rights under the Privacy and Access to Information Acts and ensured that those rights were protected throughout the research process. This included: informing respondents of the purpose of the research; identifying both the sponsoring department and research supplier; informing respondents that their participation in the study is voluntary, and that the information provided would be administered according to the requirements of the Privacy Act.
Once the survey was collected, the database was reviewed for data quality. Coding was also completed (starting after the first 300 cases and completed a few days after the completion of the survey collection period. Survey results were weighted based on Statistics Canada data according to age, gender, and region to ensure the sample is representative of the general public aged 18 years and older.
Data tables were created to isolate results for major subgroups in the general public to be used in the analysis (age, gender, education, income, and also by those who recalled and did not recall the campaign). Among apprentices the sub-group array was not as wide given the smaller sample size. It should also be understood that the apprentice sample is a purposive and not a randomly generated sample, therefore it cannot be said to be representative of all apprentices studying in Canada. It merely provides illustration of recall rates and impact among some apprentices. No margin of error can be applied to this more targeted sample.
The response rate for the telephone survey was 13 per cent for the general public portion of the sample. Among the target group of apprentices, however, the response rate was 80 per cent. Details are presented below.
| Code | Count |
|---|---|
| AM_-_Callback_in_2_hrs | 2977 |
| AP_-_Callback_-_Specific_time/date | 39 |
| BC_-_Blocked_by_Bell | 98 |
| BU_-_Business/Fax_/Modem | 336 |
| Complete | 1008 |
| DU_-_Duplicate_Number | 8 |
| FR_-_French_Household | 14 |
| IG_-_Ineligible | 26 |
| IR_-_Incomplete_Refusals | 43 |
| LN_-_Language_Barrier | 183 |
| NA_-_Callback_in_12_hrs | 666 |
| NF_-_Invalid_Number | 1545 |
| QF_-_Quota_Filled | 7 |
| R2_-_Final_Refusal | 23 |
| RF2_-_Refus_2_-_Refusal_2nd_attempt | 1 |
| RF_-_Refusal | 4467 |
| UN_-_Unavailable_within_Project_Timeframe | 9 |
| X_-_Exit_without_Dialing | 5 |
| TOTALS | 11457 |
| Method (MRIA formulas) | Outcome | |
|---|---|---|
| Empirical Method | Response Rate | 12.90% |
| Estimation Method | Eligibility Rate | 96.30% |
| Code | Count |
|---|---|
| AM_-_Callback_in_2_hrs | 38 |
| AP_-_Callback_-_Specific_time/date | 7 |
| Complete | 221 |
| DU_-_Duplicate_Number | 1 |
| IG_-_Ineligible | 7 |
| NA_-_Callback_in_12_hrs | 3 |
| NF_-_Invalid_Number | 8 |
| RF_-_Refusal | 6 |
| X_-_Exit_without_Dialing | 1 |
| TOTALS | 292 |
| Method (MRIA formulas) | Outcome | |
|---|---|---|
| Empirical Method | Response Rate | 80.30% |
| Estimation Method | Eligibility Rate | 97.00% |
The response rate for the telephone survey is calculated by dividing the cooperative call backs (i.e., those who completed the study, those who we spoke to but were ineligible, and the quota filled) by the functional sample. The functional sample is the sample remaining after numbers not in service, business/fax numbers, duplicate numbers and numbers blocked by the phone company are removed.
Political Neutrality Certification
This certification is to be submitted with the final report submitted to the Project Authority.
I hereby certify as Senior Officer of EKOS RESEARCH ASSOCIATES INC. that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate or ratings of the performance of a political party or its leaders.
Signed
Susan Galley, Senior Vice President
EKOS Research Associates Inc.
Dear Training Institution,
On behalf of the Government of Canada, Ekos Research Associates Inc. has been hired to gather the input of apprentices in a red seal trade in order to evaluate the Government of Canada’s recent Apprenticeship Grants Advertising Campaign.
We are contacting your organization to assist in recruiting apprentices to participate in a short telephone survey. Participants that we would like to recruit are apprentices in a red seal trade who are currently training or have completed their red seal designation in the past two years. Apprentices would be asked to voluntarily register their interest online on a secure website.
Please be assured that the confidentiality of all participants will be respected and the names of participants will only be used for the purposes of the research and will not be revealed to the Government of Canada by the research firm. Furthermore, final results will contain only non-identifying aggregate information. The information provided by apprentices will be collected under the authority of the Department of Human Resources and Skills Development Act and will be administered in accordance with the provisions of the Privacy Act and other applicable privacy laws.
A representative from EKOS Research will be contacting you in the coming days to discuss the research project and the potential for your organization to assist us with this research. If you have any questions or concerns, please do not hesitate to contact me.
Thank you for your consideration.
Sincerely,
Guy Schryburt, Manager
Public Opinion Research
140, promenade du Portage
Gatineau Québec K1A 0J9
(819) 997-7353
Aux établissements de formation,
Au nom du gouvernement du Canada, les services des Associés de recherche EKOS ont été retenus afin de recueillir l’opinion de personnes inscrites au Programme du Sceau rouge, dans le but d’évaluer la récente campagne de publicité du gouvernement fédéral portant sur les subventions aux apprentis.
Nous nous adressons à vous pour savoir si vous accepteriez d’aider à recruter des apprentis afin de les inviter à participer à un bref sondage téléphonique. Les participants recherchés doivent être des apprentis présentement en formation dans l’un des métiers désignés Sceau rouge ou qui ont terminé leur certificat Sceau rouge dans les deux dernières années. Ces apprentis seront invités à manifester d’eux-mêmes leur intérêt en ligne, dans un site Web sécurisé.
Il est entendu que l’anonymat de tous les participants sera respecté. Leur nom ne sera utilisé qu’aux seules fins de la recherche et ne sera pas divulgué au gouvernement du Canada par le cabinet de recherche. De plus, les résultats ne renfermeront que des données groupées et ne permettant pas d’identifier qui que ce soit. L’information que les apprentis voudront bien fournir sera recueillie en vertu de la Loi sur le ministère des Ressources humaines et du Développement des compétences et elle sera traitée conformément aux dispositionsde la Loi sur la protection des renseignements personnels et des autres lois de même nature.
Un représentant des Associés de recherche EKOS communiquera sous peu avec vous pour discuter du projet de recherche et de la possibilité que votre organisation leur vienne en aide à cet égard. Si vous avez des questions ou des préoccupations, n’hésitez pas à communiquer avec moi.
Je vous remercie de votre attention et vous prie d’agréer mes salutations distinguées.
Guy Schryburt, gestionnaire
Recherche sur l’opinion publique
Ressources humaines de Développement des compétences Canada
140, promenade du Portage
Gatineau Québec K1A 0J9
(819) 997-7353
Dear Apprentice,
EKOS Research Associates is conducting a short telephone survey with students across Canada who are enrolled in an apprenticeship program. The purpose of the research is to evaluate recent communications aimed at apprentices.
If you are interested we would ask you to go to the link below. This leads to a secure website, for you to provide your name, telephone, and indicate a good time to reach you for the survey. The telephone interview will take only 8 to 10 minutes, and your name and phone number will not be used for any other purpose than this research. Your answers will remain completely confidential and no results from this research will ever be associated with individual names.
Each student enrolled in an apprenticeship program in Canada who completes the 8-10 minute telephone survey will be compensated $15 for their participation. The survey is expected to take place in March.
http://www.ekos.com/apprentice
The information you provide will be administered in accordance with the Privacy Act and other applicable privacy laws. Note that the information you provide will be used solely for the purpose of the research and will be kept strictly confidential. Findings presented in the survey report will not be linked directly or indirectly to any individual respondent or organization.
If you have any questions about this upcoming survey, please contact EKOS Research at apprentice@ekos.com or 1-800-388-2873.
Thank you in advance for your participation,
EKOS Research Associates
(800) 388-2873
apprentice@ekos.com
Cher apprenti/chère apprentie,
Les Associés de recherche EKOS mènent d’un bout à l’autre du Canada un bref sondage téléphonique auprès d’étudiants et étudiantes inscrits dans un programme d’apprentissage. Cette recherche a pour but d’évaluer récente communication qui s’adressait aux apprentis.
Si la chose vous intéresse, veuillez cliquer sur le lien ci-dessous. Il vous rendra sur un site Web sécurisé où vous pourrez donner votre nom, votre numéro de téléphone ainsi que le meilleur moment pour vous rejoindre afin de compléter le sondage. L’entrevue téléphonique ne vous prendra que de 8 à 10 minutes, et vos coordonnées ne serviront à rien d’autre qu’à la présente recherche. Vos réponses vont demeurer absolument confidentielles et aucun résultat de la recherche ne sera associé à une personne en particulier.
Tout étudiant inscrit dans un programme d’apprentissage au Canada qui aura répondu au sondage téléphonique d’une durée de 8 à 10 minutes recevra 15$ en compensation pour sa participation. Le sondage devrait avoir lieu au mois de mars.
http://www.ekos.com/apprentis
L’information que vous donnerez sera traitée conformément à la Loi sur la protection des renseignements personnels et aux autres lois pertinentes. Cette information servira uniquement aux fins d’une évaluation de la recherche et va demeurer strictement confidentielle. Les observations qui figureront dans un rapport ne seront associées directement ou indirectement à aucun répondant ni aucune organisation.
Pour toute question au sujet de ce prochain sondage, veuillez communiquer avec les Associés de recherche EKOS à l’adresse apprentis@ekos.com ou en composant le 1-800-388-2873.
Merci à l’avance de votre participation,
Les Associés de recherche EKOS
(800) 388-2873
apprentis@ekos.com
Cher apprenti/chère apprentie,
Les Associés de recherche EKOS mènent un bref sondage téléphonique auprès d’étudiants et étudiantes inscrits dans un programme d’apprentissage. Cette recherche est pour le but d’évaluer des récentes communications qui s’adressait aux apprentis.
Si vous êtes intéressé, veuillez cliquer, s'il vous plait sur le lien ci-dessous. Il vous rendra sur un site Web sécurisé où vous pourrez fournir votre nom, votre numéro de téléphone ainsi que le meilleur moment pour vous rejoindre afin de compléter le sondage. L’entrevue téléphonique ne vous prendra que de 8 à 10 minutes, et vos coordonnées ne serviront à rien d’autre qu’à la présente recherche. Vos réponses vont demeurer absolument confidentielles et aucun résultat de la recherche ne sera associé à une personne en particulier.
http://www.ekos.com/apprentis
L’information que vous donnerez sera traitée conformément à la Loi sur la protection des renseignements personnels et aux autres lois pertinentes. Cette information servira uniquement aux fins d’une évaluation de la recherche et va demeurer strictement confidentielle. Les observations qui figureront dans le rapport ne seront associées directement ou indirectement à aucun répondant ni aucune organisation.
Pour toutes questions au sujet de ce présente sondage, veuillez communiquer avec les Associés de recherche EKOS à l’adresse apprentis@ekos.com ou en composant le 1-800-388-2873.
Merci à l’avance de votre participation,
Les Associés de recherche EKOS
(800) 388-2873
apprentis@ekos.com
Dear Apprentice,
EKOS Research Associates is conducting a short telephone survey with students across Canada who are enrolled in an apprenticeship program. The purpose of the research is to evaluate recent communications aimed at apprentices.
If you are interested we would ask you to go to the link below. This leads to a secure website, for you to provide your name, telephone, and indicate a good time to reach you for the survey. The telephone interview will take only 8 to 10 minutes, and your name and phone number will not be used for any other purpose than this research. Your answers will remain completely confidential and no results from this research will ever be associated with individual names.
Each student enrolled in an apprenticeship program in Canada who completes the 8-10 minute telephone survey will be compensated $15 for their participation. The survey is expected to take place in March.
http://www.ekos.com/apprentice
The information you provide will be administered in accordance with the Privacy Act and other applicable privacy laws. Note that the information you provide will be used solely for the purpose of the research and will be kept strictly confidential. Findings presented in the survey report will not be linked directly or indirectly to any individual respondent or organization.
If you have any questions about this upcoming survey, please contact EKOS Research at apprentice@ekos.com or 1-800-388-2873.
Thank you in advance for your participation,
EKOS Research Associates
(800) 388-2873
apprentice@ekos.com
INTRO [0,0]
Thank you for visiting the Red Seal Apprenticeship Survey Registration site.
EKOS Research has been hired by Human Resources and Skills Development Canada to conduct a short telephone survey of apprentices in Red Seal trades. The survey will take 8-10 minutes to complete, and you will be paid $15 for your participation.
If you are interested in completing our survey, please fill in the information below, and if you are eligible one of our researchers will be in touch in March. Note that we will only be conducting 300 surveys across Canada with students in apprenticeship programs, so it is possible that we will not contact you.
Q1
Name
Q2
Your college
Q2A
Your email
Q3
Phone number where we can reach you
Q4 [1,3]
What is the best time of day for EKOS to phone you?
Q5
Do you prefer we call on a weekend or weekday?
THANK [0,0]
Thank you very much for registering to complete this survey.
INTRO [0,0]
Merci de vous être rendu sur le site de l'inscription au Sondage auprès des apprentis du programme Sceau rouge.
Les Associés de recherche EKOS ont reçu de Ressources humaines et Développement des compétences Canada le mandat d'effectuer un bref sondage téléphonique auprès des apprentis du programme Sceau rouge. Le sondage ne prendra que de 8 à 10 minutes et vous recevrez 15$ pour nous avoir consacré de votre temps.
Si vous souhaitez remplir notre sondage, veuillez répondre aux questions ci-dessous et, si vous êtes admissible, l'un de nos chercheurs communiquera avec vous au mois de mars. Comme il n'y aura que 300 sondages de menés dans l'ensemble du Canada auprès des étudiant(e)s faisant partie des programmes d'apprentissage, il est possible que vous ne soyez pas du nombre.
Q1
Nom
Q2
Votre collège
Q2
Votre collège
Q2A
Votre courriel
Q3
Le numéro de téléphone où nous pouvons vous rejoindre
Q4 [1,3]
Quel est pour vous le meilleur moment de la journée pour recevoir un appel d'EKOS?
Q5
Préférez-vous qu'on vous appelle la fin de semaine ou un jour de semaine?
THANK [0,0]
Merci beaucoup d'avoir bien voulu vous inscrire en vue de répondre à ce sondage.
INTRO
Hello, my name is _______________. I’m calling on behalf of EKOS Research Associates. I’d like to ask you some questions about current issues of interest to Canadians. Your responses will be kept entirely confidential and anonymous. This survey is registered with the national survey registration system.
[INDAPRNTS.NE.1]May I speak with the person in your household who is 18 years of age or older who has had the most recent birthday? Would that be you? (If that person is not available, arrange call back.)
Would you be willing to take part in this survey? We can do it now or at a time that is more convenient for you.
[INDAPRNTS.EQ.1]Your participation in this survey is voluntary, but would be extremely helpful. Would you be willing to take part in this survey? We can do it now or at a time more convenient for you.
[IF ASKED] The survey will take about 10 minutes to complete.NOTE: Reveal name of client department which commissioned survey at the end of the survey only.
If INDAPRNTS.EQ.1
APPRENTICE Sample
Are you currently enrolled in an apprenticeship program – learning a trade?
Record gender of respondent
Record language of correspondence
PRIV [0,0]
This call may be recorded for quality control or training purposes.
Q1A
Over the past few weeks or so, have you seen, heard or read any advertising about grants for apprentices?
Q1B [1,10]
If Q1A.EQ.1
IF ADVERTISING SEEN
What can you remember about this advertising? What words, sounds or images come to mind?
DO NOT READ LIST - ACCEPT MULTIPLE RESPONSES
Q2A
Do you remember hearing an ad on the radio over the past few weeks that starts with sounds of hammering, welding and cooking, and talks about being able to get up to $4,000 in grants if you are an apprentice in one of the 53 Red Seal trades? The ad gives the examples of a welder, carpenter and a cook and says “that’s the kind of help every apprentice can use. Apply today".
Q2B
Do you remember seeing a poster ad in washrooms on campuses, resto-bars or at a construction site over the past few weeks that introduces the idea of $4,000 in grants for apprentices, if you are studying in one of the 53 Red Seal trades? The ad shows pictures of a carpenter, an electrician and a cook.
Q2C
Do you remember seeing any advertisements on the Internet over the past few weeks that introduces the idea of “$4,000 in grants” that is “there for you to learn a Red Seal trade”. The ad shows 3 pictures, a carpenter, an electrician and a cook. The ad talks about an Apprenticeship Grant of up to $4,000 and encourages apprentices to “Apply Today!”
Q3
If Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES
Thinking about the advertising that you saw/heard, what do you think was the main point this advertising was trying to get across?
OPEN-ENDED. DO NOT READ. ACCEPT ONE RESPONSE
Q4A
If Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES
Did you do anything as a result of hearing this advertising?
Q4B [1,15]
If (Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1).AND.Q4A.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES AND DID SOMETHING AS A RESULT OF SEEING THE AD
What did you do? Anything else?
DO NOT READ LIST - ACCEPT MULTIPLE RESPONSES
Q5A
If Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES
Thinking about the advertising you heard, who do you think produced it? That is, who paid for it?
DO NOT READ LIST. ACCEPT ONE RESPONSE
Q5B
If (Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1).AND.Q5A.EQ.4
THOSE WHO RECALL THE AD IN Q2 AND SAID GOV GENERAL (Q5E)
Which level of government?
READ LIST. ACCEPT ONE RESPONSE
PREQ6 [0,0]
The next three questions have to do with the performance of the government in general.
Q6
How would you rate the performance of the Government of Canada when it comes to encouraging apprentices to complete training in a designated Red Seal trade? Please use a 7-point scale, where 1 means terrible, 7 means excellent and the mid-point, 4, means neither good nor bad.
Q7
And, using the same scale how would you rate the performance of the Government of Canada in providing information to the public in general?
REPEAT SCALE IF NECESSARY
Q8
Generally speaking, how would you rate the overall performance of the Government of Canada? Once again, please use the same scale.
REPEAT SCALE IF NECESSARY
Q9
If INDAPRNTS.NE.1
GEN-POP Sample
Are you currently enrolled in an apprenticeship program – learning a trade?
Q10
If INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
What trade are you learning?
DO NOT READ LIST
Q11
If INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
Have you ever seen or read information about grants or other financial incentives for completing an apprenticeship?
Q11B
If Q11.EQ.1
THOSE WHO HAVE LOOKED FOR GRANT/INCENTIVE INFORMATION
Q11 Where did you go to look for this information?
Q11C
If INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
Have you ever applied for grants from the government for being enrolled in an apprenticeship program?
Q11D
If Q11C.EQ.1
THOSE WHO APPLIED FOR GRANT (Q11C)
What level of government did you apply to for grants for being enrolled in an apprenticeship program?
Q11E
If Q11D.EQ.1
THOSE WHO APPLIED FOR FEDERAL GRANT (Q11D)
Do you remember the name of the grant that you applied for?
Q11F
If Q11E.EQ.1,2
THOSE WHO APPLIED FOR AIG-ACG (Q11E)
Have you received money from a government grant for being enrolled in an apprenticeship program?
Q11G
If Q11E.EQ.1,2
THOSE WHO APPLIED FOR AIG-ACG (Q11E)
When did you receive this grant?
MONTHQ11 [0,1]
Month grant was received
YESRQ11 [0,1]
Year Grant was received
Q12
If INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
What motivated you to enter an apprenticeship/learn a trade?
DEMIN [0,0]
Finally, I’d like to ask you some questions for statistical purposes. I'd like to remind you that all your answers are completely confidential.
D1
Which of the following categories best describes your current employment status? Are you?
READ LIST. ACCEPT ONE ANSWER ONLY
D2
What is the highest level of formal education that you have completed to date?
READ LIST. ACCEPT ONE RESPONSE
D3
In what year were you born? NOTE: ANSWER THE FULL YEAR, I.E. 1977 as "1977"
D4
Are there any children under the age of 18 currently living in your household?
D5
Which of the following categories best describes your total household income? That is, the total income of all persons in your household, before taxes?
READ LIST
D6
Were you born in Canada?
PRED7 [0,0]
In the last two weeks, have you…
D7A
Read a daily newspaper?
D7B
Watched television?
D7C
Listened to the radio?
D7D
Used public transit?
D7E
Read a magazine?
D7F
Attended a fair or exhibition?
D7G
Used the Internet?
PRED7V2 [0,0]
If D7G.EQ.1
In the last two weeks, have you…
D7H
If D7G.EQ.1
Used the Internet to access Facebook?
D7I
If D7G.EQ.1
Used the Internet to access Youtube?
D7J
If D7G.EQ.1
Used the Internet to access Twitter?
D7K
If D7G.EQ.1
Used the Internet to access other social media sites
THNK
That concludes the survey. This survey was conducted on behalf of Human Resources and Skills Development Canada. In the coming months the report will be available from Library and Archives Canada. Thank you very much for taking part. It is appreciated.
End of Interview
INTRO
Bonjour Madame/Monsieur. Je suis _______________ et je vous téléphone de la part des Associés de recherche EKOS. J’aurais quelques questions à vous poser sur des sujets d’actualité qui intéressent tous les Canadiens. Vos réponses vont demeurer absolument confidentielles et anonymes. Le sondage est enregistré auprès du système national d’enregistrement des sondages.
[GEN-POP]
Pourrais-je parler à la personne de votre ménage qui a 18 ans ou plus et qui a eu son anniversaire le plus récemment? Est-ce vous-même? (Si cette personne n’est pas disponible, fixer un rendez-vous de rappel
Seriez-vous disposé à répondre à notre sondage? Nous pourrions le faire maintenant ou à un moment qui vous conviendrait mieux.
[Recruited Apprentices]
Votre participation à ce sondage est volontaire mais elle nous serait très utile. Seriez-vous disposé à répondre à notre sondage? Nous pouvons le faire maintenant ou à un moment qui vous conviendrait mieux.
[SI ON LE DEMANDE]Le sondage est d’une durée d’environ 10 minutes.NOTE : Ne donner le nom du ministère qui effectue l'étude qu’à la fin du sondage seulement.
SCRN1
If INDAPRNTS.EQ.1
APPRENTICE Sample
Êtes-vous présentement inscrit à un programme d’apprenti – en vue d’apprendre un métier?
SEX
Inscrire le sexe du répondant
NE PAS DEMANDER
LANG
Inscrire la langue de correspondance
NE PAS DEMANDER
PRIV [0,0]
Cet appel peut être enregistré pour contrôle de la qualité ou à des fins de formation
Q1A
Au cours des dernières semaines, avez-vous vu, lu ou entendu de la publicité à propos de subventions aux apprentis?
Q1B [1,10]
If Q1A.EQ.1
IF ADVERTISING SEEN
Qu’est-ce que vous avez retenu de cette publicité? Quels sont les mots, les sons ou les images qui vous viennent à l’esprit?
NE PAS LIRE LA LISTE - ACCEPTER PLUSIEURS RÉPONSES
Q2A
Vous souvenez-vous d’avoir entendu ces dernières semaines à la radio une annonce qui commence avec des sons de marteau, de soudure et de cuisine et où il est question de pouvoir obtenir jusqu’à 4000 $ en subvention si vous êtes inscrit dans l’un des 50 métiers et plus désignés Sceau rouge? L’annonce donne des exemples de soudeur, de charpentier et de cuisinier. On dit que c’est la sorte d’aide dont tout apprenti peut profiter et on indique comment en faire la demande.
Q2B
Vous souvenez-vous d’avoir vu ces dernières semaines dans les toilettes d’un campus, d’un resto-bar ou sur un chantier de construction une affiche disant que les apprentis peuvent obtenir 4000 $ en subvention s’ils apprennent l’un des 50 métiers et plus désignés Sceau rouge? La publicité montre des images de charpentier, d’électricien et de cuisinier.
Q2C
Vous souvenez-vous d’avoir vu ces dernières semaines sur Internet de la publicité où il est question d’une subvention de 4000 $ qui vous est offerte si vous apprenez un métier désigné Sceau rouge? La publicité montre 3 images, d’un charpentier, d’un électricien et d’un cuisinier. On précise que la subvention aux apprentis peut aller jusqu’à 4000 $ et on dit comment la demander.
Q3
If Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES
En ce qui concerne la publicité que vous avez vue/entendue, quel était selon vous son principal objectif?
RÉPONSE LIBRE. NE PAS LIRE. ACCEPTER UNE SEULE RÉPONSE
Q4A
If Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES
Avez-vous fait quoi que ce soit après avoir entendu cette annonce?
Q4B [1,15]
If (Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1).AND.Q4A.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES AND DID SOMETHING AS A RESULT OF SEEING THE AD
Qu’est-ce que vous avez fait? Autre chose?
NE PAS LIRE LA LISTE - ACCEPTER PLUSIEURS RÉPONSES
Q5A
If Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1
THOSE WHO RECALL ANY AD IN Q2 SERIES
En ce qui concerne la publicité que vous avez entendue, qui l’a produite, d’après vous? C’est-à-dire, qui l’a payée?
NE PAS LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE
Q5B
If (Q2A.EQ.1.OR.Q2B.EQ.1.OR.Q2C.EQ.1).AND.Q5A.EQ.4
THOSE WHO RECALL THE AD IN Q2 AND SAID GOV GENERAL (Q5E)
Quel niveau de gouvernement?
LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE
PREQ6 [0,0]
Les trois prochaines questions concernent le rendement du gouvernement du Canada en général.
Q6
Comment évaluez-vous le rendement du gouvernement du Canada pour ce qui est d’encourager les apprentis à poursuivre leur formation dans un métier désigné Sceau rouge? Veuillez répondre selon une échelle de 7 points où 1 signifie affreux, 7, excellent et le point milieu, 4, ni bon ni mauvais.
Q7
Et selon la même échelle, quelle serait votre évaluation du rendement du gouvernement du Canada pour ce qui est de communiquer de l’information à la population en général?
RÉPÉTER L’ÉCHELLE, AU BESOIN
Q8
De façon générale, quelle serait votre évaluation du rendement global du gouvernement du Canada? Encore une fois, veuillez utiliser la même échelle.
RÉPÉTER L’ÉCHELLE, AU BESOIN
Q9
If INDAPRNTS.NE.1 GEN-POP
Sample Êtes-vous inscrit actuellement dans un programme d’apprenti – en vue d’apprendre un métier?
Q10
If INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
Quel métier apprenez-vous?
NE PAS LIRE LA LISTE
Q11
If... INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
Avez-vous déjà vu ou lu de l’information sur les subventions ou autres encouragements financiers offerts en vue de terminer une formation d’apprenti?
Q11B
If... Q11.EQ.1
THOSE WHO HAVE LOOKED FOR GRANT/INCENTIVE INFORMATION Q11
Où avez-vous trouvé cette information?
Q11C
If... INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
Avez-vous déjà demandé des subventions du gouvernement pour vous être inscrit à un programme d’apprenti?
Q11D
If... Q11C.EQ.1
THOSE WHO APPLIED FOR GRANT (Q11C)
A quel niveau de gouvernement avez-vous déjà demandé des subventions pour vous être inscrit à un programme d’apprenti?
Q11E
If... Q11D.EQ.1
THOSE WHO APPLIED FOR FEDERAL GRANT (Q11D)
Vous souvenez-vous du nom de la subvention que vous avez demandée?
Q11F If... Q11E.EQ.1,2
THOSE WHO APPLIED FOR AIG-ACG (Q11E)
Avez-vous reçu de l’argent d’une subvention gouvernementale pour vous être inscrit à un programme d’apprenti?
Q11G
If... Q11E.EQ.1,2
THOSE WHO APPLIED FOR AIG-ACG (Q11E)
Quand avez-vous reçu cette subvention?
MONTHQ11 [0,1]
Mois où la subvention a été reçue
YESRQ11 [0,1]
Année où la subvention a été reçue
Q12
If... INDAPRNTS.EQ.1.OR.Q9.EQ.1
APPRENTICE SAMPLE OR LEARNING A TRADE
Qu’est-ce qui vous a incité à commencer un programme d’apprenti/à apprendre un métier?
DEMIN [0,0]
En terminant, j’aimerais vous poser quelques questions à des fins statistiques. Je tiens à vous rappeler que toutes vos réponses vont demeurer entièrement confidentielles.
D1
Laquelle des catégories suivantes décrit le mieux votre situation d’emploi actuelle? Êtes-vous... ?
LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE
D2
Quel est le plus haut niveau de scolarité que vous avez atteint jusqu’à maintenant?
LIRE LA LISTE. ACCEPTER UNE SEULE RÉPONSE
D3
En quelle année êtes-vous né(e)? NOTE: INSCRIRE L'ANNÉE AU COMPLET, P. EX., "1977"
D4
Est ce qu’il y a des enfants de moins de 18 ans qui vivent dans votre foyer?
D5
Laquelle des catégories suivantes décrit le mieux le revenu global de votre ménage? C’est-à-dire le revenu de toutes les personnes qui composent votre ménage, avant impôts.
LIRE LA LISTE
D6
Étes-vous né(e) au Canada
PRED7 [0,0]
Ces deux dernières semaines, avez-vous... ?
D7A
Lu un quotidien
D7B
Regardé la télévision
D7C
Écouté la radio
D7D
Utilisé les transports en commun
D7E
Lu un magazine
D7F
Visité une foire ou une exposition
D7G
Utilisé Internet
PRED7V2 [0,0]
If... D7G.EQ.1
Ces deux dernières semaines, avez-vous... ?
D7H
If... D7G.EQ.1
Utilisé Internet pour accéder à Facebook?
D7I
If... D7G.EQ.1
Utilisé Internet pour accéder à Youtube?
D7J
If... D7G.EQ.1
Utilisé Internet pour accéder à Twitter?
D7K
If... D7G.EQ.1
Utilisé Internet pour accéder à des sites de médias sociaux
THNK
Voilà qui termine notre sondage. Ce sondage a été mené pour le compte de Ressources humaines et Développement des compétences Canada. Dans les prochains mois, le rapport sera disponible auprès de Bibliothèque et Archives Canada. Nous vous sommes très reconnaissants de votre participation. Merci beaucoup.
Fin de l'entrevue
1 Initially 26 schools agreed to participate in the study, however, students from only 21 schools ultimately registered at the website.
2 Response rates are calculated using the formula developed by the MRIA in conjunction with the Government of Canada.