Prepared for Innovation, Science and Economic Development Canada by Kantar TNS
Supplier name: Kantar TNS
Contract number: U5500-176021//001/CY
Contract value: $94,920
Award date: July 14, 2017
Delivery date: March 30, 2018
Registration number: POR 011-17
For more information on this report, please contact Innovation, Science and Economic Development at: ISED.PublicOpinionResearch-Recherchesurl'opinionpublique.ISDE@canada.ca.
Ce rapport est aussi disponible en français.
May 2018
Innovation, Science and Economic Development in partnership with Canadian Heritage commissioned Kantar TNS to conduct a public opinion research survey of Canadians' consumption of copyrighted content online. The purpose of the survey was to generate impartial data to better understand the prevalence of copyright infringement in Canada and what attitudes and conditions drive consumer behaviour. 3,301 Canadians aged 12 years and over were surveyed online and by telephone in November 2017. This publication reports on the findings of that public opinion research survey.
This publication is available online at www.ic.gc.ca/eic/site/icgc.nsf/eng/h_00295.html.
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Cette publication est aussi disponible en français sous le titre : Étude sur la consommation en ligne de contenu protégé par le droit d'auteur : attitudes à l'égard de la violation du droit d'auteur au Canada et prévalence de cette pratique
The Organisation for Economic Co-operation and Development (OECD) has identified digital copyright infringement as a challenge to the continued growth and success of the digital economy (Piracy of Digital Content, 2009; Enquiries into Intellectual Property's Economic Impact, 2015). It also recognizes that a lack of relevant data about digital copyright infringement creates a significant challenge when it comes to policy development across jurisdictions (OECD, 2015). Not unlike many jurisdictions, Canada faces similar challenges developing copyright policy due to a lack of relevant data about digital copyright infringement.
In light of this, Innovation Science and Economic Development Canada (ISED) in collaboration with the Department of Canadian Heritage (PCH) sought impartial data on what Canadians' behaviours and attitudes were in relation to the consumption of copyrighted content online.
More specifically, ISED and PCH wanted to understand the prevalence of online copyright infringement among music, movie, TV shows, video games, computer software and e-books. ISED and PCH also sought data on the attitudes and conditions that drive such behaviour as well as the effectiveness of Canada's copyright framework to create a healthy environment for investment while allowing consumer choice and access.
The overall purpose of the research was to:
The specific research objectives included:
The findings of this research will be used to help policy makers evaluate how Canada's Copyright Act is keeping pace with an ever-changing technological environment and evolving marketplace. This research will provide the necessary information required to further develop copyright policy in Canada, as well as to provide a foundation to assess the effectiveness of the measures to address copyright infringement, should future analysis be undertaken.
Twenty-eight million Canadians used the Internet in the 3-month period ending on November 27, 2017. Of those, twenty-two million (80%) consumedFootnote 1 digital content. During this period, twenty million (73%) Canadian Internet users streamed or accessed content, 16 million (59%) downloaded content, and 8 million (28%) shared content.
Consumption levels varied across content types with music (48%), TV shows (48%) and movies (46%) being consumed most often online. Respondents consumed a median of 20 files online in the past three months.
Among those who consume digital content online, about half (52%) reported that they consumed only free content in the past three months.
Many respondents who paid for content (23%), whether digital or physical, in the past three months had previously consumed some of that content for free online. More than one-in-ten (13%) had consumed all of it for free online before purchasing. On average, Canadians report consuming online an average of 16 files (any type of content) for free prior to purchase in the past three months.
Three-quarters (74%) of respondents who consumed any content online in the past three months reported doing so only legally in the past three months. One-quarter (26%) of content consumers reported having consumed at least one illegal file online in the past three months. However, only a few consumers (5%) consumed all their files online illegally. E-books (70%) and music (68%) were most likely to be consumed legally online, while movies (36%), software (36%), TV shows (34%) and video games (33%) were most likely to be consumed illegally.
Few demographic factors play a role with regard to consuming infringing content online. We explored the relationship between gender, region, rural and urban, income, employment status and language. We found that only age and income varied significantly between consumers who infringed by downloading or streaming/accessing content online illegally and consumers who did not consume infringing content online. More specifically, the profile of consumers who downloaded or streamed/accessed infringing content skewed slightly younger and towards individuals with household incomes of $100K+.
Consumers used a variety of services over the past three months to consume or share content online. Netflix is the service used most by online content consumers, with close to two-thirds (64%) having used it in the past three months. Websites that offer free content are also popular with online consumers. One third (36%) of online content consumers have used YouTube in the past three months, while approximately one-quarter have used Facebook (28%).
Of note among the top 10 services is the prominence of streaming sites such as Netflix, YouTube, Google Play, Spotify and Amazon Prime, reflecting how streaming is becoming a stronger player in consumption than it has been in the past. Another notable finding is the popularity of websites that collect links to free streams (e.g., watch-series) (23%). These websites often link to other sites that are not licensed or authorized to make available certain content.
When we look at services from a category perspective, rather than individual sites, we see that three-quarters of online content consumers (74%) used licensed services, while 42 per cent used social network services to consume content online. One-third (31%) of online content consumers used a variety of peer-to-peer, cyberlocker, or linking sites. Nine per cent of online consumers used stream-ripping services in the past three months. Consumers who reported downloading or streaming/accessing infringing content only are less likely to use licensed services and more likely to use peer-to-peer/cyberlocker/linking sites than other consumers of online content.
The majority of content is consumed digitally across content types, except for books where physical copies remain more common than e-books. Looking at the ratio of paid versus free digital content we find that for music, TV shows and software the majority is consumed for free (63%, 62% and 69% respectively) while for movies, e-books and video games consumption is close to evenly split between paid and free content. Furthermore, the large majority of digital content consumed is done so legally for all content types.
On average, Canadians spent $176 on the six content types in the past three months. Across the content types, music has the highest average quarterly spending ($64), followed by movies ($35), video games ($28), books ($22), software ($16) and TV shows ($11).
For almost all content types, physical purchases are undertaken in larger proportions than digital purchases, except for TV shows, where physical and digital are undertaken in similar proportions (10% and 11%, respectively).
When looking at this from a population perspective, we estimate that Canadians aged 12+ spent a total of $5.4 billion on the six content types covered in the survey, including both digital content, physical purchases and tickets to live performances in the past three months. Interestingly, Canadians aged 12+ spend more on content in physical formats and live performances ($4,310m) than they do on digital content and online subscriptions ($1,043m).
Looking again at spending across content types, music has the highest overall quarterly spending, estimated at $1,938m, followed by movies ($1,072m), video games ($860m), books ($664m), computer software ($477m) and TV shows ($345m).
This research also explored a variety of attitudes related to consumption of copyrighted content online, including motivations for paying for content, for sharing content online, and for obtaining illegal content instead of paying.
Convenience (48%), speed (36%) and quality (34%) are the main reasons consumers mentioned paying for online content. One in three content consumers also stated that they pay for content because they do not want to use illegal sites. When looking at content sharing the motivations are more varied, with ease (39%) being the top reason. One in four consumers (26%) simply feel that "it is only fair" to share content, while twenty two percent help friends and family as they do not know how to access files. Consumers also report that they share content because everyone else does (24%) and that they should be able to share content with whoever they choose (19%). Interestingly, for the most part, motivations for sharing are no different between consumers who infringed and those who did not infringe.
One in two consumers (54%) who infringed in the last three months reported obtaining online content illegally instead of paying for it mostly due to it being free. Other primary motivations are ease or convenience (40%) and the fact that it is quick (34%). Lower costs (58%) and legal availability of content (47%) would encourage consumers who infringe to stop downloading or streaming files illegally.
Most Canadian internet users (83%) are confident (very or slightly) in knowing what is legal and what isn't in terms of downloading, streaming/accessing and sharing content online. However, Canadians who admit to consuming infringing material online are less confident in what is legal, including both those who consume a mix of legal and illegal content (62%) and those who only consumed infringing content (58%).
Aspects of a website that make Canadian internet users confident that it is legal include their view that it is trusted or secure (33%), that it requires payments or subscriptions to access content (14%), and that it provides authorization to download files (10%).
In Canada, a copyright owner who thinks a person's internet account has been used to violate or "infringe" their copyright (e.g., by downloading or uploading the material without permission) can send a notice of alleged infringement to the Internet Service Provider (ISP). The ISP must then forward this notice to the person associated with the account that is suspected of being used to infringe copyright.
Ten percent of Canadian online consumers over the age of 12 have received a notice from their ISP that their account had been used to infringe copyright. Respondents reported that receiving such a notice resulted in the following: increased awareness of copyright infringement (38%), taking steps to ensure password protected home networks (27%), a household discussion about copyright infringement (27%), and discontinuing illegal downloading or streaming (24%). Close to a quarter of those who received an infringement notice (24%) reported that they simply ignored it.
Stream-ripping allows a person to turn a file being played on a streaming platform, such as Spotify or YouTube, into one that can be downloaded and kept permanently on a device. Stream-ripping has seen considerable uptake and popularity over the past few years, with reports of growth by up to 141 per cent over a two-year period from 2014 to 2016 in the UK according to a 2017 study.
A preliminary look at stream-ripping in Canada provides a demographic profile of those who use stream-ripping and the services used to undertake such activity.
In Canada, 11 per cent of internet users reported using stream-ripping services. Relative to total internet users, users of stream-ripping are more likely to be male (62%) and are predominately 18 to 34 (52%) years of age. They are more likely to live in British Columbia (18%) and less likely to live in Quebec (18%), and are also more likely to be English speakers (81%).
Among Canadians who have used a service to stream-rip music or entertainment, nearly half (48%) have used stream-ripping sites, one-third have used downloader apps (38%), one-in-seven (14%) have used a stream-ripping plug-in, and one-in-ten (10%) have used stream-ripping software.
Twenty one percent of internet users aged 12+ reported using virtual private network (VPN) services, while ten percent reported using TV set-top boxes. Individuals who consumed a mix of legal and illegal content online are more likely to use VPN services (42%) or TV set-top boxes (21%) than consumers who only downloaded or streamed/accessed legal content.
Canadian internet users who use VPN services primarily use these to secure communications and internet browsing (57%). Some use it to access free content (36%), while others use it to access content from other countries that is not available in Canada (32%), or to access content at a reasonable price (27%).
Most Canadians who use TV set-top boxes report they use them to access content they have paid for (78%). Half also use set-top boxes to access legal content for free (53%) while another quarter (28%) use them to access content they personally own. A minority, use set-top boxes to access other content that is not legal or they are unsure if it is legal (16%), or to access live sports that are not legal or they are unsure if it is legal (11%).
To put these results into context, a comparison was made between Canada, Australia and the UK. It is important to keep in mind that country results can be influenced by a number of variables beyond copyright law, including differences in market size and structure, language, broadcasting and cultural policy, social norms or access to high-speed internet service.
The comparison indicates that a larger proportion of Canadian internet users (80%) consume (download or stream/access) any of the content types compared to Australia (69%) and the UK (59%). Streaming appears more widespread in Canada and in Australia than in the UK. While Canadians have similar streaming levels to Australians for music and TV shows, Australians are more likely to stream software, video games and e-books. Another interesting finding is that a larger proportion of Canadian internet users share content online, particularly music, movies, TV shows and e-books, compared to internet users in Australia and the UK.
When comparing infringement results, Australian respondents (38%) are more likely to have infringed at least one type of content in the past three months than consumers in Canada (26%) and the UK (25%).
The comparison of average quarterly spending among all 12+ internet users across regions show that, at a total level, Canadian respondents, spend less on each content type than Australian respondents, but more than UK respondents.
The methodology used was based on the United Kingdom Intellectual Property Office (UKIPO) "Online Copyright Infringement Tracker" methodology and survey, adapting it to the Canadian context. This approach enabled an informed comparison of online consumption patterns and attitudes toward and prevalence of digital copyright infringement in Canada with that in the UK and Australia, which has also completed a similar survey. The Canadian survey was adapted to the Canadian context and included a telephone sample instead of the in-person sample collected in the UK. Furthermore, it included a detailed introduction that responds to anticipated concerns and sets the context of the questions, along with parental consent where and as required by the Government of Canada and the Marketing Research and Intelligence Association (MRIA).
The research asked respondents about their behaviours in the previous three months with online content and assessed the levels of infringement within wider patterns of consumer behaviour and content consumption. This methodology involved conducting 3,048 15-minute online questionnaires among those under the age of 65 years, complemented by 253 telephone survey completions among those aged 65+. This approach addressed the lack of national data related to frequency of internet usage that was available at time of design.
A telephone pre-test was undertaken from October 30 to November 1, 2017, obtaining 10 English and 12 French completions, including probing questions. In addition, an online pre-test was undertaken on November 6, obtaining 10 English and 10 French completions, including probing questions. The necessary adjustments were made to the instruments and online fieldwork was conducted from November 7-27, 2017. In total 3,048 online surveys were completed. The telephone survey was conducted from November 10-20, 2017. In total, 253 telephone surveys were completed. The average survey length for the online and telephone surveys was 15 minutes.
Sampling was designed to obtain a sample of 3,250 Canadians; 3,000 aged 12 to 64 years via an online survey and 250 aged 65+ via a telephone survey.
To ensure large enough base sizes for regional analyses, we implemented separate and disproportionate regional and proportionate age quotas. For the online sample, a regionally disproportionate sample of Canadians was drawn from the Kantar TNS proprietary panel to achieve 3,000 completed surveys. The sample was stratified to ensure age and regional quotas were met. For the telephone portion of the survey, a landline sample was provided by an internal random number generator that randomizes the last four digits of the phone number based on known area code/exchange combinations. The person answering the phone was selected for the study if they were 65+ years of age. If they were not, the interviewer asked to speak with someone who was home and was 65+.
The online survey was conducted using computer assisted web interviewing (CAWI) technology while the telephone survey was conducted using computer assisted telephone interviewing (CATI) technology. CAWI/CATI ensured the interview flowed as it should with pre-programmed skip patterns. It also controlled responses to ensure appropriate ranges and data validity. The CATI system also controls automated scheduling and call-backs to ensure all appointments are adhered to.
Weighting adjustments were applied to the final edited, clean data to ensure that the data were representative of the 18+ population of Canada based on the 2016 Census. The data were weighted by age within gender and within region, and to match the Canadian population using 2016 Census data.
A panel sample was used for the online portion of this study and, as such, margin of error does not apply. For the telephone portion of the survey, a sample of 253 aged 65+ drawn from the Canadian adult population would produce a margin of error of +/-6.2 per cent 19 times out of 20. Sub-groups have larger margins of error.
The total contract value for this project was $94,920.00 including HST.
I hereby certify as Senior Research Director & Public Sector Practice Lead of Kantar TNS that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Policy on Communications and Federal Identity and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not include information on electoral voting intentions, political party preferences and standings with the electorate or ratings of the performance of a political party or its leaders.
Tanya Whitehead
Kantar TNS
Senior Research Director & Public Sector Practice Lead
The Organisation for Economic Co-operation and Development (OECD) has identified digital copyright infringement as a challenge to the continued growth and success of the digital economy (Piracy of Digital Content, 2009; Enquiries into Intellectual Property's Economic Impact, 2015). It also recognizes that a lack of relevant data about digital copyright infringement creates a significant challenge when it comes to policy development across jurisdictions (OECD, 2015). Not unlike many jurisdictions, Canada faces similar challenges developing copyright policy due to a lack of relevant data about digital copyright infringement.
Canada has a number of legislative tools in the Copyright Act that help rights holders address online copyright infringement. In 2012, the Copyright Modernization Act introduced new tools to address online copyright infringement, including technological protection measures and a new legal remedy targeting those who enable others to engage in online copyright infringement. A new "notice-and-notice" system was also enacted to allow copyright owners to send notices of alleged copyright infringement to internet users via their Internet Service Provider (ISP). Furthermore, the Copyright Act requires Parliament to review the Act every five years. The House of Commons Standing Committee on Industry, Science and Technology is currently undertaking such a review and it is expected that online copyright infringement will be discussed. There is currently little available data about online copyright infringement in Canada or the effectiveness of existing copyright infringement prevention tools in the Copyright Act. In order to better facilitate the development of copyright policy in Canada and ensure that the policy is evidence-based, and to support the statutorily mandated Parliamentary review of the Copyright Act, Innovation, Science and Economic Development Canada (ISED) in collaboration with the Department of Canadian Heritage (PCH) sought impartial data on what Canadians' behaviours and attitudes were in relation to the consumption of copyrighted content online.
More specifically, ISED and PCH wanted to understand the prevalence of online copyright infringement among music, movie, TV shows, video games, computer software and e-books. ISED and PCH also sought data on:
While various industry groups have prepared the statistics on online copyright infringement that are currently available, each set differs in the method of its preparation. The methodology employed is also, in many cases, untested. The following study contributes to a holistic view of online copyright infringement by measuring perceived levels of use (legal versus illegal) and levels of access (streaming, downloading and sharing) of six core content types (music, movies, TV shows, computer software, e-books and video games). This research will provide the necessary information required to further develop copyright policy in Canada, as well as to provide a foundation to assess the effectiveness of the measures to address copyright infringement, should future analysis be undertaken. The study was conducted with reference to a similar study conducted in the United Kingdom (UK) and Australia in order to capitalize on a tried and tested methodology and research instrument, as well as allowing Canada's results to be compared to other jurisdictions.
The overall purpose of the research was to:
The specific research objectives included:
This study used the United Kingdom Intellectual Property Office's (UKIPO) "Online Copyright Infringement Tracker" methodology and survey as the basis for this study and adapted it to the Canadian context.
The 2017 Online Copyright Infringement Tracker was used as the starting point for the survey design. Based on the objectives of the research and discussion with the Project Authority, Kantar TNS revised the questionnaire to meet a 15-minute maximum survey length. The resulting survey comprised 111 questions that were primarily closed-ended. A pre-test was undertaken on October 30, 2017 for the telephone survey and on November 6, 2017 for the online survey, obtaining at least 10 English and 10 French completions in each mode, including probing questions. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, minimal changes were required for the survey and, as such, the results of the completed pre-tests were included in the final data set.
The methodology involved conducting 3,048 15-minute online questionnaires among those less than 65 years of age, complemented by 253 telephone survey completions among those over 65 years of age. This approach addressed the lack of national data available at the time of design related to frequency of internet usage. Given that, at the time of the survey, we did not know the true online versus offline split among the 65+ age group, we would have had a significant weighting issue when dealing with this age group. By having 65+ all interviewed by telephone, we no longer needed to be concerned about the correct split since we expected to get a good estimate of the online versus offline split from the telephone sample. For Canadians less than 65 years old, the proportion that is online is so high (94%) that it was believed that we could achieve a representative sample by only contacting them online.
A panel sample was used for the online portion of this study and, as such, margin of error does not apply. For the telephone portion of the survey, a sample of 253 aged 65+ drawn from the Canadian adult population would produce a margin of error of +/-6.2 per cent 19 times out of 20. Sub-groups have larger margins of error.
For the online sample, a regionally disproportionate sample of Canadians from the general population aged 18 years and older was drawn to achieve 3,000 completed surveys, while a random sample was used for the telephone portion of the survey. All samples were obtained from Kantar TNS's proprietary online panel. Children aged 12-17 were recruited through their parents on the panel. Panelists who had children 12-17 were asked permission for their child 12-17 to participate. The survey was conducted from November 7 to November 27, 2017. In total 3,301 surveys were completed. The average survey length was 15 minutes.
In this report, quantitative results are expressed as percentages unless otherwise noted. Results may not add to 100% due to rounding or multiple responses. Net results cited in the text may not exactly match individual results shown in the tables due to rounding.
A detailed description of the methodology can be found in Chapter 11.
Analysis was undertaken to establish the extent of the relationship among variables such as gender, age, region, income, language, etc. Only differences significant at the 95% confidence level are presented in this report. Any differences that are statistically significant between sub-groups are indicated with an asterisk (*) in tables throughout the report.
As outlined in the UK and Australian reports, "consumer research provides one source of insight into the extent and patterns of online content consumption". Other potential sources include analysis of ISP internet traffic, industry sales and revenue data, internet audience analysis and direct measurement of online activity (for example, by monitoring activity on file-sharing networks). On their own, none of these sources presents a complete picture of the market, and each has strengths and weaknesses. The data presented in this report (particularly consumption volumes and consumer spending) are not directly comparable to published industry sales data. Wide variations in notionally similar figures should be expected for many reasons, including:
It is also particularly important to note that figures in this report are based on the "claimed" numbers collected from a random sample of people in this survey. These data were then grossed up to reflect the Canadian 12+ population. There was a wide variance in the numbers and this reflects the behaviour indicated by a subsection of the Canadian population aged 12+ within the time periods asked about. Furthermore, questions on illegal behaviour have a reliance on honesty, which is also likely to affect accuracy to some degree, that is, to result in under-claim for illegal behaviour. The methodology used has gone to significant lengths to ensure that honesty was encouraged (to ensure that the data collected were as accurate as possible) by using indirect lines of questioning when calculating illegal activity. These measures are discussed in more detail throughout this report.
To be consistent with the UK methodology, when reporting on volumes consumed (or shared), certain metrics are reported differently for this study and include both mean and median.
For core metrics covering average volumes of files downloaded / streamed, paid for /obtained for free, and obtained legally / illegally in the past three months, we report only on medians. The reason for this is that due to the nature of online behaviours, and the continuous scale for responses to these questions, the resultant mean scores are highly influenced by a few respondents with high levels of activity. Thus, the mean volumes can be volatile from one wave to the next for all content types covered, reducing the confidence with which we can infer trends for these figures. This approach is consistent with the UK and Australian methodologies, so allows for comparisons across jurisdictions.
For the two metrics covering physical ownership of digital content consumed, and the previous free consumption of paid-for content, we revert to the standard mean. The reason for this is to be consistent with the UK and to allow for jurisdictional comparisons.
As with the UK study, this study sought to undertake measurements for six core content types:
The questions in this study focused on streaming or accessing, downloading and/or sharing online behaviours, and were defined as follows:
These categories all relate to "digital" content or files. There are, however, other metrics in the report that also incorporate consumer spending in physical formats (e.g., CDs, DVDs, paper books, tickets to see a concert or movie, etc.) to help understand the consumption of digital content in the wider context.
For many of the content types there are several elements that had the potential to cause confusion and thus distort the figures if misunderstood by the respondent. For example, there is a fine line between music tracks and music videos, and there is a distinct difference (in terms of number of digital files) between single music tracks and albums. Similarly, for software and video games, people may consider updates and patches as products in themselves. Therefore, we attempted to be as clear to respondents as possible in terms of what they should include in the definitions. The following outlines the definitions provided:
Respondents who had consumed (i.e., streamed, accessed, or downloaded) digital content were asked in the survey how much of what they had consumed was paid for and how much was legal, and from this it is possible to calculate how much was free and how much was illegal respectively. Payment and legality were explained to respondents as follows:
It should be noted that a small but not insignificant proportion of the Canadian public (17%) are not confident they know what is legal and what is illegal in terms of downloading, streaming/accessing and sharing content through the internet (see Section 7.5). Therefore, in addition to some people being reluctant to admit to engaging in illegal activities, some people may not be aware that what they are doing is necessarily illegal, and hence, the level of illegal activity may be under-reported.
With respect to assessing levels of copyright infringement for each content category, the approach is consistent with the UK methodology. We filter down from general online behaviour toward the sensitive topic of infringement and illegal content. Within each category, we provide key metrics at two levels:
The key metrics throughout this report are summarized in the following table.
- | Topic | Respondent Level | Volume Level |
---|---|---|---|
Assessing levels of copyright infringement | General Behaviour | Done in the past three months, median volumes among those who have done the activity. | - |
Payment | Proportion of the population who fit into the following derived groups in terms of volume of content consumed in the past three months:
|
Paid and free proportions of total volume (incorporating physical format where relevant) | |
Legality | Proportion of the population who fit into the following derived groups in terms of volume of content consumed in the past three months:
|
- | |
Assessing consumer spending on categories | Spending | Proportion of the population who have spent anything (and average spending in the past three months) on digital subscriptions, individual digital downloads, physical formats and other related areas such as concerts or cinema tickets. | Total volumes and proportions of overall spending |
The following table outlines the proportion of internet users aged 12+ who downloaded, streamed/accessed, or shared content online for each of the six content types. The "any" column is an aggregation across the six content types (for example, if someone downloaded and streamed both music and movies, they would be counted only once within the overall proportion).
Digital Behaviour | Content Type | ||||||
---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
e-Books | Video Games |
Any | |
Base= all internet users 12+ | 3252 | 3252 | 3252 | 3252 | 3252 | 3252 | 3252 |
Download | 29% | 22% | 18% | 18% | 17% | 16% | 59% |
Stream or access | 40% | 41% | 44% | 8% | 8% | 10% | 73% |
Share | 11% | 7% | 6% | 3% | 3% | 3% | 28% |
Download or stream/access, i.e. consumed | 48% | 46% | 48% | 20% | 20% | 20% | 80% |
Download or stream/access or share | 49% | 47% | 48% | 21% | 21% | 21% | 81% |
The following table outlines the median number of files downloaded, streamed/accessed, or shared in the past three months (among those who had undertaken each activity) for each of the content types. In the UK study, means were initially reported, but were found to be too volatile due to a minority of individuals consuming or sharing very large numbers of files, and hence, medians are now used instead. For comparability purposes, the Canadian study is also presenting medians.
Digital Behaviour | Content Type | ||||||
---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
e-Books | Video Games |
Any | |
Base=those who have downloaded in the previous three months | 888 | 675 | 564 | 553 | 545 | 503 | 1834 |
Median Downloaded | 12 | 2 | 1 | 1 | 2 | 2 | 6 |
Base=those who have streamed/ accessed in the previous three months | 1225 | 1282 | 1357 | 231 | 259 | 326 | 2294 |
Median Streamed/accessed | 20 | 5 | 5 | 1 | 1 | 2 | 14 |
Base=those who have shared in the previous three months | 359 | 224 | 187 | 84 | 100 | 101 | 895 |
Median Shared | 4 | 0 | 0 | 2 | 0 | 1 | 2 |
Base=those who have consumedFootnote 1 in the previous three months | 1721 | 1658 | 1719 | 683 | 706 | 681 | 2728 |
Median Consumed: downloaded or streamed or accessed | 20 | 6 | 6 | 2 | 2 | 3 | 20 |
Respondents were categorized according to payment groups, that is, the proportion of digital content that they claimed to have paid for:
The following tables present the proportions for each payment group in terms of content accessed in the past three months, across two different groups:
The second table with the base of all internet users aged 12+ has been included because the proportion of people active in each category varies between content types; looking at payment categories across the 12+ internet universe allows comparisons to be made between them.
Payment Groups | Content Type | ||||||
---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
e-Books | Video Games |
Any | |
Base= all internet users 12+ | 3252 | 3252 | 3252 | 3252 | 3252 | 3252 | 3252 |
100% paid | 14% | 23% | 14% | 5% | 9% | 10% | 13% |
Mix of paid and free | 7% | 9% | 5% | 3% | 2% | 2% | 28% |
100% free | 10% | 12% | 23% | 6% | 5% | 5% | 44% |
Any paid | 22% | 32% | 19% | 8% | 11% | 12% | 41% |
Any free | 18% | 21% | 28% | 9% | 7% | 7% | 72% |
Payment Groups | Content Type | ||||||
---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
e-Books | Video Games |
Any | |
Base= those who have consumedFootnote 1 in the previous three months | 1721 | 1658 | 1719 | 683 | 706 | 681 | 2728 |
100% paid | 44% | 52% | 34% | 37% | 54% | 58% | 15% |
Mix of paid and free | 23% | 20% | 11% | 18% | 13% | 12% | 33% |
100% free | 32% | 28% | 55% | 45% | 33% | 30% | 52% |
Any paid | 68% | 72% | 45% | 55% | 67% | 70% | 48% |
Any free | 56% | 48% | 66% | 63% | 46% | 42% | 85% |
The following table presents results related to the proportions of people who previously consumed (downloaded or streamed/accessed) for free; content they purchased (digital or physical) in the past three months.
Prior Ownership | Content Type | ||||||
---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
e-Books | Vide Games |
Any | |
Base=all who have paid for content in the past three months | 946 | 1137 | 685 | 352 | 1164 | 704 | 3301Footnote 2 |
100% previously consumed for free | 17% | 14% | 14% | 24% | 6% | 16% | 13% |
Any previously consumed for free | 46% | 27% | 27% | 53% | 13% | 38% | 23% |
None previously consumed for free | 54% | 73% | 73% | 47% | 87% | 62% | 77% |
MeanFootnote 3 | 28 | 2 | 5 | 3 | 1 | 3 | 16 |
The next section of this report outlines levels of copyright infringement in Canada, both at an overall level (i.e., across all six key content types) as well as among the individual content types.
As with the payment group metrics outlined previously, it is possible to create "legality"Footnote 4 groups by assessing the proportion of online content they each consumed legally. For all six content types, respondents were asked how many of the free pieces of digital content they consumed were consumed legally. For music and movies, respondents were also asked how many of the pieces of digital content they paid for were consumed legally. This question was not asked about TV shows, computer software, e-books or video games because the UK pilot study found that only a negligible proportion of people pay for illegal digital content of these types. For music and movies, it is possible to measure the legality of all the digital content consumed by combining the figures for legally accessed "free digital content" and legally accessed "paid for digital content". For the remaining content types (software, e-books or video games), an equivalent measure for the legality of all digital content consumed can be derived by assuming that all paid content was legal. These measures are shown in the following table.
Legality Groups | Content Type | ||||||
---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
e-Books | Video Games |
Any | |
Base= those who have consumedFootnote 1 in the previous three months | 1721 | 1658 | 1719 | 683 | 706 | 681 | 2728 |
100% legal | 68% | 64% | 66% | 64% | 70% | 67% | 74% |
Mix of legal and illegal | 28% | 32% | 30% | 35% | 29% | 32% | 21% |
100% illegal | 3% | 4% | 5% | 1% | 1% | 1% | 5% |
Any illegalFootnote 5 | 32% | 36% | 34% | 36% | 30% | 33% | 26% |
Base= all internet users 12+ | 3252 | 3252 | 3252 | 3252 | 3252 | 3252 | 3252 |
100% legal | 31% | 28% | 30% | 12% | 14% | 13% | 57% |
Mix of legal and illegal | 13% | 14% | 14% | 7% | 6% | 6% | 17% |
100% illegal | 2% | 2% | 2% | <0.5% | <0.5% | <0.5% | 4% |
Any illegal | 14% | 16% | 16% | 7% | 6% | 7% | 20% |
The next table shows the demographic profile of online consumers who do not infringe (100% legal) and online consumers who do infringe, including both those who partially infringe (mix of legal and illegal) and those who completely infringe (100% illegal).
- | All 12+ content consumers | Legality Group | ||||
---|---|---|---|---|---|---|
100% legal (Non-infringing) |
Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
Any illegal | |||
Base= those who have consumedFootnote 1 in the previous three months | Base | 2728 | 1985 | 611 | 132 | 743 |
Age | 12-17 | 10% | 10% | 11% | 6% | 10% |
18-34 | 31% | 25% | 51%* | 28% | 47% | |
35-54 | 32% | 32% | 30% | 42%* | 32% | |
55+ | 28% | 34%* | 9% | 24% | 11% | |
Income | <$20K | 10% | 8% | 12% | 14% | 13% |
$20-$39K | 16% | 16% | 16% | 18% | 17% | |
$40-$59K | 19% | 19% | 19% | 14% | 18% | |
$60-$79K | 15% | 16% | 14% | 14% | 14% | |
$80-$99K | 12% | 13% | 13% | 8% | 12% | |
$100K+ | 17% | 16% | 16% | 27%* | 18% |
We also explored the relationship between the use of virtual private networks (VPN) services and TV set-top boxes among consumers who did not consume infringing content online (100% legal) and those who consumed infringing content online, both those who partially infringe (mix of legal and illegal) and those who consumed all their content illegally.
- | Internet users 12+ | Legality Group | |||
---|---|---|---|---|---|
All 12+ content consumers | 100% legal (Non-infringing) |
Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
||
Base | 3252 | 2728 | 1985 | 611 | 132 |
VPN Users | 21% | 25% | 21% | 42%* | 20% |
TV Set-top Box User | 10% | 12% | 10% | 21%* | 7% |
The following table shows the services used in the past three months to consume or share any type of content. It compares those who consumed infringing content, both partial (mix of legal and illegal content) and complete (100% illegal content), with those who only consumed legal content.
Services used | Legality Groups | |||
---|---|---|---|---|
All 12+ who consumed or shared content | 100% legal (Non-infringing) |
Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
|
Base= those who have consumedFootnote 1 or shared in the previous three months | 2758 | 2015 | 611 | 132 |
Netflix | 64% | 61% | 82%* | 30% |
YouTube | 36% | 28% | 65%* | 25% |
28% | 21% | 58%* | 11% | |
Website that collects links to free streams (e.g., watch-series) | 23% | 18% | 45%* | 17% |
iTunes/App Store/Apple Store | 21% | 19% | 29%* | 4% |
Google Play | 18% | 14% | 36%* | 3% |
Spotify | 14% | 11% | 26%* | 9% |
Amazon Prime | 13% | 11% | 23%* | 7% |
BitTorrent software | 13% | 4% | 41%* | 23% |
Amazon | 12% | 9% | 23%* | 2% |
Amazon/Kindle | 10% | 9% | 13%* | - |
Apple Music | 10% | 9% | 19%* | 1% |
Crave TV | 9% | 7% | 17%* | 3% |
Pirate Bay | 8% | 3% | 25%* | 14% |
youtube-mp3.org | 8% | 5% | 20%* | 4% |
Dailymotion | 7% | 4% | 16%* | 3% |
Video Stream to File Converter (stream-ripper) | 6% | 4% | 12%* | 6% |
CTV | 5% | 4% | 8% | 3% |
Microsoft | 5% | 4% | 9% | 1% |
Steam | 5% | 4% | 11%* | - |
Torrentz | 5% | 3% | 13%* | 10% |
Xbox Live | 5% | 4% | 9% | - |
Net categoriesFootnote 6 | - | - | - | - |
Licensed sites | 74% | 70% | 92%* | 52% |
Social Networks | 42% | 36% | 68%* | 31% |
Peer-to-Peer/Cyberlocker/ Linking sites | 31% | 21% | 61%* | 43%* |
Stream-ripping | 9% | 5% | 22%* | 8% |
Mean number of sites used | 3 | 3 | 6 | 2 |
The metrics outlined so far have focused on results at an individual respondent level. The following table provides total consumption volume estimates for each of the content types (in the past three months, rounded to the nearest million in each case, and based on median consumption across all Canadians aged 12+). These volume numbers measure the number of unique music tracks, movies, TV show episodes, software, e-books and video games consumed online in the past three months. For greater clarity, respondents were asked to count as ten tracks a physical music CD they purchased in the past three months.
Content Type | Total | Physical | Digital | |
---|---|---|---|---|
Music | Volume | 283m | 57m | 226m |
- | % of total | 49% | 20% | 80% |
Movies | Volume | 87m | 14m | 73m |
- | % of total | 15% | 16% | 84% |
TV Shows | Volume | 122m | 3m | 119m |
- | % of total | 21% | 3% | 97% |
Computer Software | Volume | 15m | 3m | 12m |
- | % of total | 3% | 23% | 77% |
Books | Volume | 42m | 28m | 15m |
- | % of total | 7% | 66% | 34% |
Video Games | Volume | 27m | 11m | 16m |
- | % of total | 5% | 42% | 58% |
It is important to note that the number of digital music tracks reported above reflects the number of unique music tracks streamed/accessed. That is, respondents were asked to count as one track a given music track that they had streamed/accessed multiple times in the past three months. This was done to reflect the methodology used in the UK and Australia and to ensure international comparability of data.
In the Canadian survey, we also asked respondents to count the total number of tracks they had streamed/accessed online in the past three months, counting each time they had streamed an individual track more than once.
When comparing these numbers, we find that the median number of total music tracks streamed/accessed is 50, while the median number of unique tracks streamed/accessed is 20.
Type of Count | - | |
---|---|---|
Total Music Tracks Streamed/Accessed | Median | 50 |
Volume | 288m | |
Unique Music Tracks Streamed/Accessed | Median | 20 |
Volume | 133m |
Next, we look at the volumes of digital content that were paid for versus freely consumed and those that were consumed legally versus illegally. To do this, we took the proportions of paid, free, legal and illegal within each content type and applied them to the respective volumes. As mentioned earlier in this report, volumes were calculated using medians.
Content Type in Digital Format | Paid | Free | Legal | Illegal | |
---|---|---|---|---|---|
Music | Volume | 84m | 141m | 194m | 31m |
- | % of total | 37% | 63% | 86% | 14% |
Movies | Volume | 38m | 36m | 61m | 12m |
- | % of total | 51% | 49% | 83% | 17% |
TV shows | Volume | 45m | 74m | 103m | 16m |
- | % of total | 38% | 62% | 86% | 14% |
Computer Software | Volume | 4m | 8m | 11m | 1m |
- | % of total | 31% | 69% | 92% | 8% |
e-Books | Volume | 8m | 7m | 13m | 1m |
- | % of total | 53% | 47% | 93% | 7% |
Video Games | Volume | 8m | 7m | 15m | 1m |
- | % of total | 53% | 47% | 95% | 5% |
This section outlines the main findings related to consumer spending in the past three months across the six content types.
The table below shows, at the respondent level, the averageFootnote 7 spending within content types in the past 3 months across a number of expenditure categories. It also shows the proportions of the entire Canadian population (i.e. not just internet users) aged 12+ who claim to have spent any money on these items. The "Other" category incorporates merchandise (for all content types), music concerts or gigs, cinema tickets and movies purchased individually through pay-per-view. Online subscriptions were only asked about for music and movies in this survey. Spending surveyed in this research does not include subscriptions to TV services.
Type of Spending | Content Type | |||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
Book and e-books |
Video Games |
TotalFootnote 8 | ||||||||
Base= all 12+ | Mean | % | Mean | % | Mean | % | Mean | % | Mean | % | Mean | % | Mean | % |
Purchases/rentals in physical format | $11 | 19% | $7 | 15% | $5 | 10% | $11 | 12% | $18 | 30% | $17 | 19% | $68 | 39% |
Individual digital purchases | $4 | 10% | $3 | 11% | $3 | 11% | $5 | 6% | $2 | 7% | $8 | 9% | $25 | 14% |
Online subscriptions | $3 | 10% | $6 | 22% | - | - | - | - | - | - | - | - | $9 | 5% |
Other | $47 | 26% | $19 | 40% | $4 | 3% | - | - | $1 | 3% | $4 | 5% | $75 | 43% |
TotalFootnote 8 | $64 | 39% | $35 | 53% | $11 | 20% | $16 | 13% | $22 | 34% | $28 | 22% | $176 | 100% |
The following table shows the averageFootnote 7 spending (digital and physical) for each content type among the legality groups.
Legality Group | Base All 12+ |
Content Type | ||||||
---|---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
Books and E-books |
Video Games |
Any | ||
100% legal | 2650 | $54 | $32 | $8 | $14 | $21 | $22 | $151 |
Mix of legal and illegal | 537 | $119 | $54 | $31 | $24 | $26 | $63 | $317 |
100% illegal | 115 | $32 | $23 | $2 | $8 | $12 | $13 | $91 |
The next table shows the averageFootnote 7 quarterly spending (digital and physical) among 12+ year olds, broken out by a variety of demographic characteristics. It also provides the demographic spending profile of consumers who did not infringe (100% legal) and consumers who did consume infringing content online, both those who partially infringed (mix of legal and illegal content) and those who only consumed infringing content online (100% illegal).
- | Legality Group | ||||
---|---|---|---|---|---|
All 12+ | 100% legal (Non-infringing) |
Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
||
Base=all 12+ | Base | 3301 | 2650 | 537 | 115 |
Total | Total | $176 | $151 | $317* | $91 |
Gender | Male | $205 | $176 | $346* | $104 |
Female | $150 | $130 | $282* | $72 | |
Age | 12-17 | $268 | $210 | $476* | $107 |
18-34 | $264 | $248 | $316* | $92 | |
35-54 | $185 | $167 | $299* | $93 | |
55+ | $90 | $86 | $185* | $84 | |
Region | Atlantic | $164 | $158 | $221* | $107 |
Quebec | $141 | $98 | $360* | $62 | |
Ontario | $189 | $170 | $300* | $79 | |
Prairies | $190 | $161 | $365* | $136 | |
British Columbia | $190 | $174 | $274* | $140 | |
Income | <$20K | $105 | $93 | $175* | $49 |
$20-$39K | $147 | $124 | $283* | $98 | |
$40-$59K | $154 | $130 | $270* | $91 | |
$60-$79K | $171 | $151 | $274* | $145 | |
$80-$99K | $221 | $193 | $350* | $154 | |
$100K+ | $300 | $281 | $460* | $58 | |
Language | English | $186 | $166 | $304* | $102 |
French | $141 | $97 | $361* | $63 | |
Rural or Urban | Urban | $185 | $160 | $327* | $92 |
Rural | $120 | $102 | $237* | $88 |
While the previous subsection focused on results at an individual level, the following table outlines total spending estimates for each of the content types in the past three months, based on mean spendingFootnote 7 and rounded to the nearest million in each case. The following table shows the total amount spent across all 12+ year olds in Canada by content type. The percentages refer to the proportion of the total spending attributed to the specific category.
Type of Spending | Content Type | Total | ||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software |
Books and E-books |
Video Games |
|||||||||
Base=all 12+ | Spend | % | Spend | % | Spend | % | Spend | % | Spend | % | Spend | % | Spend | % |
Purchases/ rentals in physical format | $323m | 17% | $213m | 20% | $138m | 40% | $332m | 70% | $554m | 84% | $503m | 58% | $2,063m | 39% |
Individual digital purchases | $120m | 6% | $103m | 10% | $95m | 27% | $145m | 30% | $72m | 11% | $249m | 29% | $784m | 14% |
Online subscriptionsFootnote 9 | $75m | 4% | $184m | 17% | - | - | - | - | - | - | - | - | $259m | 5% |
Tickets | $1,126m | 58% | $514m | 48% | - | - | - | - | - | - | - | - | $1,640m | 31% |
Merchandise | $294m | 15% | $58m | 5% | $112m | 33% | - | - | $35m | 5% | $108m | 13% | $607m | 11% |
Total | $1,938m | $1,072m | $345m | $477m | $661m | $860m | $5,353m |
This survey included several questions on attitudes with the intention of uncovering primary motivations for taking part in the activities covered in this research, i.e., downloading, streaming/accessing and sharing content online. The following chapter explores these in more detail.
In an attempt to uncover the reasons why consumers do or do not download or stream/access infringing content online, and reasons why consumers pay or do not pay for content online, the survey asked questions about the primary motivations for their behaviour. Respondents who paid for any content online were asked:
"You indicated you have paid to download or stream/access [Content Types] in the past three months. What were your personal reasons for doing this rather than using services where you could have gotten them for free?"
It is important to note that when we ask about the use of paid services over free ones we are not necessarily implying that the latter are illegal. As we have seen for many of the content types, free services such as YouTube and Facebook are particularly popular when it comes to consuming and sharing content online. However, as well as assessing responses among those who simply paid for any content, it is also possible to compare the responses of those who consumed content online both legally and illegally with those who consumed content only legally. The table below outlines the main reasons cited, from a prompted list, for paying for online content, both at the overall level and among those who infringed and those who only consumed non-infringing content online.
Motivations for using paid service | Content Type | |||
---|---|---|---|---|
All 12+ content consumers | 100% legal (Non-infringing) |
Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
|
Base=those who paid for content online in the past three months | 1394 | 1006 | 371 | 17 |
It's easier/more convenient | 48% | 47% | 52% | 42% |
It's quicker | 36% | 33% | 44%* | 23% |
They are better quality | 34% | 31% | 42%* | 21% |
I don't want to use illegal sites | 33% | 39% | 19% | - |
I want to support creators\industry | 24% | 24% | 23% | 22% |
I fear they may have viruses/malware/spyware | 24% | 25% | 21% | 26% |
I think it's morally wrong to use illegal sites | 19% | 22% | 12% | - |
I can afford to pay | 19% | 19% | 19% | 12% |
I prefer to pay | 16% | 19% | 8% | 7% |
I don't think it is right to get them for free | 13% | 16% | 6% | 2% |
I'm unaware of the free services available | 10% | 11% | 7% | 12% |
I fear I might be caught | 7% | 7% | 7% | 2% |
I don't know how to use the free services | 8% | 8% | 6% | 12% |
Other | 7% | 7% | 7% | 21% |
Respondents who shared any content online were asked:
"You indicated you have shared [Content Types] in the past three months. What were your personal reasons for doing this?"
The following table shows the main reasons given for sharing content online in the past three months, at the overall level, among those who consumed some infringing content, those who only consumed non-infringing content and those who only consumed infringing content.
Motivations for sharing content | Legality Groups | |||
---|---|---|---|---|
All 12+ content consumers | 100% legal (Non-infringing) |
Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
|
Base=those who shared content online in the past three months | 486 | 270 | 202 | 14 |
It's easy to do | 39% | 35% | 44% | 40% |
It's only fair | 26% | 25% | 27% | 14% |
It's what everyone does | 24% | 22% | 28% | 11% |
My friends/family can't access files themselves | 22% | 21% | 24% | 12% |
I should be able to share my content with whomever I choose | 19% | 18% | 21% | 3% |
I enjoy a sense of community by sharing content online | 18% | 17% | 19% | 12% |
Unless I share content, I can't download other files myself | 7% | 5% | 12%* | - |
I get benefits for doing so (e.g. faster downloads) | 5% | 3% | 7% | 9% |
Other | 9% | 13% | 3% | 12% |
In this section we discuss the motivations for consuming content illegally online instead of paying for content. Respondents who indicated that they had infringed in the past three months were asked:
"You indicated you have downloaded, streamed or accessed [Content Types] in the past three months and that you may not have done so legally. What are your personal reasons for doing this?"
The main reasons given for not paying among content consumers who infringed are outlined in the following table.
Motivations for not paying | Legality Groups | ||
---|---|---|---|
All 12+ content consumers | Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
|
Base=those who have consumed content illegally in the previous three months | 1245 | 611 | 132 |
It's free | 54% | 61% | 58% |
It's easy/convenient | 40% | 47% | 37% |
It's quick | 34% | 42%* | 28% |
It means I can try something before I buy it | 19% | 25%* | 11% |
I can't afford to pay | 19% | 25% | 19% |
I think legal content is too expensive | 11% | 15% | 16% |
The content is not available on the legal services that I subscribe to and pay for | 11% | 16% | 8% |
I already owned content in another format | 10% | 11% | 6% |
The content I want is not available on legal services in Canada | 10% | 16% | 8% |
It's what my friends or family do | 8% | 12%* | 3% |
The Industry makes too much money | 7% | 8% | 7% |
I've already paid to see it\them at the cinema\in concert, etc. | 6% | 9% | 3% |
I don't want to wait for content to become available on legal services | 6% | 10% | 6% |
I don't think I should have to pay for files online | 6% | 6% | 8% |
I already spend enough on content | 6% | 8% | 6% |
No one suffers | 2% | 3% | 3% |
No one ever gets caught | 1% | 1% | 1% |
Other | 17% | 7% | 14% |
Respondents who reported having downloaded or streamed/accessed infringing content online were also asked:
"And which, if any, of the following do you think would make you stop downloading or streaming files illegally?"
The main reasons given among consumers who infringed are outlined in the following table.
Discourage accessing content illegally | Any illegal | Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
---|---|---|---|
Base= those who have consumed content illegally in the previous three months | 743 | 611 | 132 |
If legal services were cheaper | 58% | 36%* | 22% |
If everything I wanted was available legally | 47% | 30%* | 17% |
If I only had to subscribe to one service to get access to the content I want | 38% | 23% | 15% |
If everything I wanted was available legally online as soon as it was released elsewhere | 36% | 24%* | 12% |
If it is clearer what is legal and what isn't | 32% | 20% | 12% |
If legal services were more convenient\flexible | 27% | 20%* | 7% |
If legal services were better | 26% | 18%* | 8% |
If I thought I might be sued | 26% | 15% | 11% |
If a subscription service I was interested in became available | 21% | 17%* | 4% |
If I thought I might be caught | 20% | 13% | 7% |
If I knew where to go to see if something was illegal or not | 20% | 15%* | 5% |
If everyone else stopped doing it | 19% | 11% | 8% |
If my internet service provider (ISP) sent me a letter informing me my account had been used to infringe | 19% | 12% | 7% |
If friends or family were caught | 14% | 11% | 3% |
Nothing would make me stop | 10% | 4% | 6% |
If there were articles in the media about people being caught | 8% | 7%* | 1% |
Other | 17% | 4%* | 13% |
Don't know | 31% | 8% | 23% |
Respondents with internet access were asked the following question:
'How confident are you that you know what is legal and what isn't in terms of downloading, streaming/accessing, and sharing content online?'
Confidence level | Legality Groups | |||
---|---|---|---|---|
All 12+ content consumers | 100% legal (Non-infringing) |
Mix of legal and illegal (Some infringing) |
100% illegal (All infringing) |
|
Base= all internet users 12+ | 3252 | 1985 | 611 | 132 |
Net confident (very + slightly) | 83% | 83% | 62% | 58% |
Respondents were also asked an open-ended question in order to understand what they perceived as being legal in terms of online services:
"What aspects of an online service which allows you to either download or stream/access content through the internet would make you trust it was legal?"
Aspects of a site that make you trust it is legal | Total |
---|---|
Base= all internet users 12+ | 3252 |
Trusted or secure site | 33% |
Payment or subscription required | 14% |
Authorized to download | 10% |
Do not download or stream content | 7% |
Ads shown | 2% |
Recommendations or reviews about the site | 2% |
Licensed or certified site | 2% |
It compensates artists | 2% |
It allows me to download | 1% |
Nothing | 7% |
Don't know | 18% |
Miscellaneous | 2% |
This survey also explored the motivations for using Virtual Private Networks (VPN) and TV set-top boxes.
Respondents who use a VPN service were asked:
"Please tell us which of the following statements apply to you with regard to VPN services. VPN services create a private network using the internet."
Motivations for using VPN services | Total |
---|---|
Base=those who use VPN services | 710Footnote 10 |
I use VPN services to secure my communications and internet browsing details and history | 57% |
I use VPN services to access content like music, movies, TV series, e-books, etc. for free | 36% |
I use VPN services to access other countries' content like music, movies, TV series, e-books, etc. that is unavailable in Canada | 32% |
I use VPN services to access content like music, movies, TV series, e-books, etc. for a reasonable price | 27% |
Respondents who use a TV set-top box were asked:
"You indicated earlier that you used a TV set-top box to access online content like music, movies and TV shows. Which of the following statements describe how you use your TV set-top box to access content?"
Motivations for using TV set-top boxes | Total |
---|---|
Base=those who use TV set-top boxes | 375Footnote 11 |
I use my TV set-top box to access the content I pay for | 78% |
I use my TV set-top box to access free content from legal sites and services | 53% |
I use my TV set-top box to access content that I own and are part of my personal library. | 28% |
I use my TV set-top box to access other content from sites I am not sure are legal or I know are not legal | 16% |
I use my TV set-top box to watch live sports from sites I am not sure are legal or I know are not legal | 11% |
In Canada, a copyright owner who thinks a person's internet account has been used to violate or "infringe" their copyright (e.g., by downloading or uploading the material without permission) can send a notice of alleged infringement to the Internet Service Provider (ISP). The ISP must then forward this notice to the person associated with the account that is suspected of having been used to violate or infringe copyright. We asked respondents if they or someone in their household ever received a notice from their ISP that their account had been used to violate or infringe copyright and what they did as a result of receiving the notice. The following table outlines the results.
Infringement Notices | Total | |
---|---|---|
Base= those who have consumedFootnote 1 content in the previous three months | - | 2728 |
Received infringement notice | Yes | 10% |
Past three months | 8% | |
More than three months ago | 8% | |
No | 90% | |
Mean number received in the past three months | 2.2 | |
Mean number ever received | 2.5 | |
Base=those who have received an infringement notice | 257Footnote 12 | |
The notice raised my/someone in my household's awareness of copyright infringement. | 38% | |
I/someone in my household took steps to ensure my home network was password protected to ensure only those authorized to use it could. | 27% | |
I had a discussion with the people in my household about the alleged copyright infringement. | 27% | |
I/someone in my household stopped downloading/streaming from illegal sites | 24% | |
Nothing, I ignored it. | 24% | |
I/someone in my household took steps to ensure our home network was more private (i.e., started using a VPN). | 13% | |
I/someone in my household made a payment to the copyright owner to settle the allegation of infringement. | 2% |
Stream-ripping allows a person to turn a file being played on a streaming platform, such as Spotify or even YouTube, into one that can be downloaded and kept permanently on their device. Stream-ripping has seen considerable uptake and popularity over the past few years, with reports of growth by up to 141 per cent over a two-year period from 2014 to 2016 in the UK according to a 2017 study. The following section provides a preliminary look at stream-ripping in Canada. More specifically, it looks at the demographic profile of those who use stream-ripping and the services used to undertake such activity.
The following table provides a demographic profile of internet users and users of stream-ripping services.
- | Total Internet Users | Users of Stream-ripping Services | |
---|---|---|---|
Base= all internet users 12+ | Base | 3252 | 354 |
Use stream-ripping service | - | 11% | 100% |
Gender | Male | 49% | 62%* |
Female | 51% | 38% | |
Age | 12-17 | 8% | 8% |
18-34 | 27% | 52%* | |
35-54 | 32% | 27% | |
55+ | 33% | 14%* | |
Region | Atlantic | 7% | 9% |
Quebec | 23% | 18%* | |
Ontario | 39% | 37% | |
Prairies | 18% | 19% | |
British Columbia | 14% | 18%* | |
Language | English | 75% | 81%* |
French | 24% | 18%* |
Respondents who used a service to stream-rip music or entertainment content were asked:
"Which of the following, if any, have you used to stream-rip music or entertainment content?
The following table outlines the results.
Services used to stream-rip | Total |
---|---|
Base=those who stream-rip | 354 |
A stream-ripping site | 48% |
Downloader apps | 38% |
A stream-ripping plugin | 14% |
A stream-ripping software | 10% |
None of the above | 19% |
The following chapter compares digital behaviour, levels of copyright infringement and average quarterly spending in Canada with those in Australia and the UK. Data from Australia and the United Kingdom have been sourced from the 2017 waves of their respective copyright infringement studies. It is important to consider that country results can be influenced by a number of variables beyond copyright law, including differences in market size and structure, language, broadcasting and cultural policy, social norms or access to high-speed internet service.
The following table outlines the proportion of internet users aged 12+ who downloaded, streamed/accessed, or shared content for each of the six content types across jurisdictions. The "any" column is an aggregation across the six content types (for example, if someone downloaded and streamed both music and movies they would be counted only once within the overall proportion).
- | Jursidiction | Content Type | ||||||
---|---|---|---|---|---|---|---|---|
Music | Movies | TV Shows | Computer Software | e-Books | Video Games | Any | ||
- | Base= all internet users 12+ (varies by jurisdiction) | - | - | - | - | - | - | - |
Download | Australia | 26% | 17% | 16% | 16% | 12% | 11% | 47% |
Canada | 29%* | 22%* | 18%* | 18%* | 17%* | 16%* | 59%* | |
UK | 21% | 11% | 11% | 9% | 10% | 9% | 38% | |
Stream or Access | Australia | 38% | 36% | 43% | 17%* | 12%* | 15%* | 65% |
Canada | 40% | 41%* | 44% | 8% | 8% | 10% | 73%* | |
UK | 32%* | 26% | 35%* | 8% | 7% | 9% | 54% | |
Share | Australia | 7% | 5% | 4% | 3% | 2% | 3% | 12% |
Canada | 11%* | 7%* | 6%* | 3% | 3%* | 3% | 28%* | |
UK | 6% | 2% | 2% | 1%* | 1% | 3% | 9% | |
Consume (Download or stream/access) | Australia | 43% | 39% | 45% | 22% | 16% | 18% | 69% |
Canada | 48% | 46% | 48% | 20% | 20% | 20% | 80% | |
UK | 37% | 28% | 37% | 13%* | 13% | 14% | 59% |
The following two tables look at the proportion of consumers and all internet users 12+ across jurisdictions who have consumed any content online illegally over the past three months.
Level of copyright infringement (Any illegal) | Australia | Canada | UK |
---|---|---|---|
Base= those who have consumedFootnote 1 content in the previous three months | - | - | - |
Any of the selected content | 38%* | 26% | 25% |
Music | 32% | 32% | 18%* |
Movies | 38% | 36% | 21%* |
TV Shows | 25% | 34%* | 22% |
Software | NA | 36%* | 26% |
e-Books | NA | 30%* | 11% |
Video Games | 24% | 33%* | 16% |
Level of copyright infringement (Any illegal) | Australia | Canada | UK |
---|---|---|---|
Base= all internet users 12+ | 2607 | 3252 | 4573 |
Any of the selected content | 23% | 20% | 15%* |
Music | 13% | 14% | 7%* |
Movies | 14% | 16%* | 6% |
TV Shows | 10% | 16%* | 8% |
Software | NA | 7%* | 3% |
e-Books | NA | 6%* | 1% |
Video Games | 4% | 7%* | 2% |
The following table outlines the average quarterly spending among all 12+ internet users across jurisdictions. For comparability purposes, we have converted all results to Canadian dollars. To do this, we used the Bank of Canada exchange rate for March 20, 2017, which is a date that corresponds to when both Australia and the UK undertook their last survey.
Average quarterly spending | Jurisdiction | |||
---|---|---|---|---|
Australia ($CAD) |
Canada ($CAD) |
UK ($CAD) |
||
Base=all 12+ | - | 2607 | 3301 | 4573 |
Physical purchases/rentals | Music | $17 | $11 | $7* |
Movies | $13* | $7 | $8 | |
TV Shows | $8* | $5 | $5 | |
Software | NA | $11* | $7 | |
Books | NA | $18* | $13 | |
Video Games | $20 | $17 | $12* | |
Individual digital purchases | Music | $8* | $4 | $3 |
Movies | $4 | $3 | $2 | |
TV Shows | $5 | $3 | $2 | |
Software | NA | $5* | $2 | |
e-Books | NA | $2 | $2 | |
Video Games | $9 | $8 | $4* | |
Online subscriptions | Music | $16* | $3 | $6 |
Movies | $9* | $6 | $2 | |
TV Shows | $9 | NA | NA | |
Software | NA | NA | NA | |
e-Books | NA | NA | NA | |
Video Games | NA | NA | NA | |
Other spending | Music | $58* | $47 | $23 |
Movies | $42* | $19 | $18 | |
TV Shows | $3 | $4 | $2 | |
Software | NA | NA | NA | |
Books | NA | $1 | $3 | |
Video Games | $7* | $4 | $4 | |
Total | Music | $100* | $64 | $39 |
Movies | $68* | $35 | $33 | |
TV Shows | $25* | $11 | $9 | |
Software | NA | $16* | $9 | |
Books | NA | $22* | $17 | |
Video Games | $37* | $28 | $20 |
The methodology used was based on the United Kingdom Intellectual Property Office (UKIPO) "Online Copyright Infringement Tracker" methodology and survey, adapting it to the Canadian context. This approach enabled an informed comparison of online consumption patterns and attitudes toward and prevalence of digital copyright infringement in Canada with that in the UK and Australia, which has also completed a similar survey. The Canadian survey was adapted to the Canadian context and included a telephone sample instead of the in-person sample collected in the UK. Furthermore, it included a detailed introduction that responds to anticipated concerns and sets the context of the questions, along with parental consent where and as required by the Government of Canada and the Marketing Research and Intelligence Association (MRIA).
The research asked respondents about their behaviours in the previous three months with online content and assessed the levels of infringement within wider patterns of consumer behaviour and content consumption. This methodology involved conducting 3,048 15-minute online questionnaires among those under 65 years old, complemented by 253 telephone survey completions among those aged 65+. This approach addressed the lack of national data related to frequency of internet usage that was available at time of design. Please note, data on frequency of internet usage became available at a later time and was included in the weighting. However, at the time of design, the true online vs. offline split among the 65+ age group was unknown and would have created a significant weighting issue when dealing with this age group. By having aged 65+ all interviewed by telephone, we no longer need to be concerned about the correct online versus offline split since we expected to get a good estimate of this online versus offline split from the telephone sample. For Canadians under 65, the proportion that is online is so high (94%) that it was believed that we could achieve a representative sample by only contacting them online.
The general methodology for the UK research was established in two 2010 reports. To determine the most effective and robust survey methodology, researchers in the UK set out criteria and tested three core methodologies alongside each other in order to test the representativeness, honesty of responses, and consumer understanding.
The honesty of responses in surveying online copyright infringement, and the sensitivity around its illegality, was specifically addressed in the methodology. To accurately measure the level of online copyright infringement, the UK methodology questioned respondents in a way that minimized suspicion, conveyed a level of trust and reassured respondents that there would be no repercussions from any admission. This is done primarily through constructing a questionnaire structure that ensured the respondents were comfortable with answering the questions and could see the logic or point of the survey.
The websites and services used to consume online content were grouped into four categories: licensed, social networks, peer-to-peer/cyberlocker/linking and stream-ripping. Details of how each service was assigned can be found at the end of this chapter.
The UK study questionnaire was used as a basis for the survey, but underwent a number of refinements in order to shorten it to the targeted length (15 minutes) for the Canadian survey. In particular:
A telephone pre-test was undertaken from October 30 to November 1, 2017, obtaining 10 English and 12 French completions, including probing questions. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, additional definitions were provided to help respondents, and a split sample was employed to bring the telephone survey down to the desired 15-minute survey. The sample was split so that each respondent only answered the detailed content sections of the survey for three content types.
An online pre-test was undertaken on November 6, obtaining 10 English and 10 French completions, including probing questions. The results were reviewed to ensure the survey was working as expected and that the questions were being interpreted as expected. Based on the results of the pre-test, minimal changes were made to the survey and, as such, the results of the 20 completes were included in the final data set.
Sampling was designed to obtain a sample of 3,250 Canadians; 3,000 aged 12-64 years via an online survey and 250 aged 65+ via a telephone survey. Due to the complex nature of the survey and budget, we conducted a large online sample that was supplemented with a smaller telephone sample that targeted older Canadians. Older Canadians are more likely to be low or non-internet users. The data was then blended and weighted to the general population. This approach allowed us to have better access and information from those most likely to be low or no internet users.
To ensure large enough base sizes for regional analyses, we implemented separate and disproportionate regional and proportionate age quotas. Detailed quotas and final completions can be found in the following tables.
Region | Sampling Quotas and Completions | |||
---|---|---|---|---|
Quota | Completions | Quota | Completions | |
Atlantic | 500 | 475 | 50 | 50 |
Quebec | 600 | 607 | 50 | 50 |
Ontario | 900 | 947 | 50 | 52 |
Manitoba and Saskatchewan | 300 | 284 | 25 | 25 |
Alberta | 300 | 315 | 25 | 25 |
British Columbia and Territories | 500 | 420 | 50 | 51 |
Total | 3000 | 3048 | 250 | 253 |
Age | Sampling Quotas and Completions | |
---|---|---|
Quota (+/- 5%) | Completions | |
12-17 | 285 | 296 |
18-34 | 942 | 989 |
35-54 | 1173 | 1133 |
55-64 | 600 | 630 |
65+ | 250 | 253 |
Total | 3,250 | 3301 |
For the online sample, a regionally disproportionate sample of Canadians was drawn from the Kantar TNS proprietary panel to achieve 3,000 completed surveys. The sample was stratified to ensure age and regional quotas were met. For the telephone portion of the survey, a landline sample was provided by an internal random number generator that randomizes the last four digits of the phone number based on known area code/exchange combinations. The person answering the phone was selected for the study if they were 65+ years of age. If they were not, the interviewer asked to speak with someone who was home and was 65+.
The online survey was conducted using computer assisted web interviewing (CAWI) technology while the telephone survey was conducted using computer assisted telephone interviewing (CATI) technology. CAWI/CATI ensured the interview flowed as it should with pre-programmed skip patterns. It also controlled responses to ensure appropriate ranges and data validity. The CATI system also controls automated scheduling and call-backs to ensure all appointments are adhered to.
Telephone interviewing was conducted by fully trained interviewers and supervisors. A minimum of five per cent of all interviews were independently monitored and validated in real time.
Sample for both the CAWI and CATI survey were imported directly into the survey to ensure accurate recording of sample variables, such as region. Surveys were conducted in English or French as chosen by the respondent. All participants were informed of the general purpose of the research, they were informed of the sponsor and the supplier, and that all of their responses would be confidential. As well, the survey was registered with the Survey Registration System.
The online survey was conducted from November 7-27, 2017. In total 3,048 surveys were completed. The average survey length was 15 minutes. The telephone survey was conducted from November 10-20, 2017. In total, 253 surveys were completed. The average survey length was 15 minutes.
Both surveys were run concurrently in field in order to avoid bias in the data. The Canadian surveys were not run concurrently with the seventh wave of the similar UK study or the similar 2017 Australia study, which were both completed in March 2017.
As mentioned previously, panel sample was used for the online portion of this study and, as such, margin of error does not apply. For the telephone portion of the survey, a sample of 253 aged 65+ drawn from the Canadian adult population would produce a margin of error of +/-6.2 per cent 19 times out of 20. Sub-groups have larger margins of error.
Weighting adjustments were applied to the final edited, clean data to ensure that the data were representative of the 18+ population of Canada based on the 2016 Census. The data were weighted by age within gender and within region, and to match the Canadian population using 2016 Census data. During fieldwork, national data on frequency of internet usage became available and, as such, it was also included in the weighting. National data on frequency of internet usage were taken from Statistics Canada's General Social Survey: Canadians at Work and Home, released on November 14, 2017. The following is the breakdown of actual and weighted completions.
Age | Region | Frequency of Internet Usage | Males | Females |
---|---|---|---|---|
12-34 | Atlantic | Several times a day or Once a day | 60.0 | 114.0 |
12-34 | Atlantic | 5-6 days a week, 2-4 days a week, once a week | 4.0 | 4.0 |
12-34 | Atlantic | 2-3 times a month, once a month, less often, or DK | 4.0 | 4.0 |
12-34 | Quebec | Several times a day or Once a day | 70.0 | 98.0 |
12-34 | Quebec | 5-6 days a week, 2-4 days a week, once a week | 6.0 | 6.0 |
12-34 | Quebec | 2-3 times a month, once a month, less often, or DK | 6.0 | 6.0 |
12-34 | Ontario | Several times a day or Once a day | 208.0 | 277.0 |
12-34 | Ontario | 5-6 days a week, 2-4 days a week, once a week | 7.0 | 12.0 |
12-34 | Ontario | 2-3 times a month, once a month, less often, or DK | 7.0 | 12.0 |
12-34 | MB,SK,AB,BC | Several times a day or Once a day | 166.0 | 237.0 |
12-34 | MB,SK,AB,BC | 5-6 days a week, 2-4 days a week, once a week | 7.0 | 9.0 |
12-34 | MB,SK,AB,BC | 2-3 times a month, once a month, less often, or DK | 7.0 | 9.0 |
35-64 | Atlantic | Several times a day or Once a day | 122.0 | 166.0 |
35-64 | Atlantic | 5-6 days a week, 2-4 days a week, once a week | 2.0 | 1.0 |
35-64 | Atlantic | 2-3 times a month, once a month, less often, or DK | 2.0 | 1.0 |
35-64 | Quebec | Several times a day or Once a day | 179.0 | 230.0 |
35-64 | Quebec | 5-6 days a week, 2-4 days a week, once a week | 6.0 | 8.0 |
35-64 | Quebec | 2-3 times a month, once a month, less often, or DK | 6.0 | 3.0 |
35-64 | Ontario | Several times a day or Once a day | 194.0 | 225.0 |
35-64 | Ontario | 5-6 days a week, 2-4 days a week, once a week | 10.0 | 8.0 |
35-64 | Ontario | 2-3 times a month, once a month, less often, or DK | 3.0 | 3.0 |
35-64 | MB,SK,AB,BC | Several times a day or Once a day | 237.0 | 345.0 |
35-64 | MB,SK,AB,BC | 5-6 days a week, 2-4 days a week, once a week | 6.0 | 10.0 |
35-64 | MB,SK,AB,BC | 2-3 times a month, once a month, less often, or DK | 6.0 | 3.0 |
65+ | Atlantic | Several times a day or Once a day | 18.0 | 16.0 |
65+ | Atlantic | 5-6 days a week, 2-4 days a week, once a week | 4.0 | 5.0 |
65+ | Atlantic | 2-3 times a month, once a month, less often, or DK | 2.0 | 5.0 |
65+ | Quebec | Several times a day or Once a day | 19.0 | 16.0 |
65+ | Quebec | 5-6 days a week, 2-4 days a week, once a week | 1.0 | 6.0 |
65+ | Quebec | 2-3 times a month, once a month, less often, or DK | 8.0 | 6.0 |
65+ | Ontario | Several times a day or Once a day | 18.0 | 16.0 |
65+ | Ontario | 5-6 days a week, 2-4 days a week, once a week | 5.0 | 6.0 |
65+ | Ontario | 2-3 times a month, once a month, less often, or DK | 7.0 | 6.0 |
65+ | MB,SK,AB,BC | Several times a day or Once a day | 33.0 | 42.0 |
65+ | MB,SK,AB,BC | 5-6 days a week, 2-4 days a week, once a week | 7.0 | 8.0 |
65+ | MB,SK,AB,BC | 2-3 times a month, once a month, less often, or DK | 4.0 | 7.0 |
Age | Region | Frequency of Internet Usage | Males | Females |
---|---|---|---|---|
12-34 | Atlantic | Several times a day or Once a day | 31.1 | 30.9 |
12-34 | Atlantic | 5-6 days a week, 2-4 days a week, once a week | 1.2 | 1.2 |
12-34 | Atlantic | 2-3 times a month, once a month, less often, or DK | 1.2 | 1.2 |
12-34 | Quebec | Several times a day or Once a day | 115.4 | 113.6 |
12-34 | Quebec | 5-6 days a week, 2-4 days a week, once a week | 4.5 | 4.4 |
12-34 | Quebec | 2-3 times a month, once a month, less often, or DK | 4.5 | 4.4 |
12-34 | Ontario | Several times a day or Once a day | 205.5 | 202.4 |
12-34 | Ontario | 5-6 days a week, 2-4 days a week, once a week | 8.0 | 7.9 |
12-34 | Ontario | 2-3 times a month, once a month, less often, or DK | 8.0 | 7.9 |
12-34 | MB,SK,AB,BC | Several times a day or Once a day | 175.9 | 170.9 |
12-34 | MB,SK,AB,BC | 5-6 days a week, 2-4 days a week, once a week | 6.8 | 6.6 |
12-34 | MB,SK,AB,BC | 2-3 times a month, once a month, less often, or DK | 6.8 | 6.6 |
35-64 | Atlantic | Several times a day or Once a day | 44.5 | 47.5 |
35-64 | Atlantic | 5-6 days a week, 2-4 days a week, once a week | 4.8 | 9.2 |
35-64 | Atlantic | 2-3 times a month, once a month, less often, or DK | 3.8 | 9.2 |
35-64 | Quebec | Several times a day or Once a day | 154.3 | 155.8 |
35-64 | Quebec | 5-6 days a week, 2-4 days a week, once a week | 29.2 | 16.7 |
35-64 | Quebec | 2-3 times a month, once a month, less often, or DK | 29.2 | 13.0 |
35-64 | Ontario | Several times a day or Once a day | 245.8 | 262.6 |
35-64 | Ontario | 5-6 days a week, 2-4 days a week, once a week | 25.8 | 27.5 |
35-64 | Ontario | 2-3 times a month, once a month, less often, or DK | 19.8 | 21.1 |
35-64 | MB,SK,AB,BC | Several times a day or Once a day | 203.6 | 209.0 |
35-64 | MB,SK,AB,BC | 5-6 days a week, 2-4 days a week, once a week | 37.7 | 21.9 |
35-64 | MB,SK,AB,BC | 2-3 times a month, once a month, less often, or DK | 37.7 | 16.8 |
65+ | Atlantic | Several times a day or Once a day | 11.6 | 13.7 |
65+ | Atlantic | 5-6 days a week, 2-4 days a week, once a week | 3.0 | 3.6 |
65+ | Atlantic | 2-3 times a month, once a month, less often, or DK | 8.4 | 9.9 |
65+ | Quebec | Several times a day or Once a day | 36.8 | 45.3 |
65+ | Quebec | 5-6 days a week, 2-4 days a week, once a week | 9.5 | 44.4 |
65+ | Quebec | 2-3 times a month, once a month, less often, or DK | 26.5 | 44.4 |
65+ | Ontario | Several times a day or Once a day | 55.8 | 67.9 |
65+ | Ontario | 5-6 days a week, 2-4 days a week, once a week | 14.5 | 66.5 |
65+ | Ontario | 2-3 times a month, once a month, less often, or DK | 40.1 | 66.5 |
65+ | MB,SK,AB,BC | Several times a day or Once a day | 43.6 | 50.8 |
65+ | MB,SK,AB,BC | 5-6 days a week, 2-4 days a week, once a week | 11.3 | 13.2 |
65+ | MB,SK,AB,BC | 2-3 times a month, once a month, less often, or DK | 31.4 | 36.5 |
A total of 62,000 invitations were sent, of which n=3,048 completed the survey. The overall completion rate achieved for the online study was 47%. The following table outlines the sample disposition and response rate as per the MRIA guidelines.
Total Invitations Sent | 62000 |
---|---|
Contacts | 6784 |
Completes | 3048 |
Break Offs | 968 |
Over Quota | 2241 |
Non-Qualifiers | 527 |
Completion Rate | 47% |
Incidence Rate | 85% 52% with Quota Fails |
A total of 1,716 Canadian phone numbers were dialed, of which n=253 completed the survey. The overall response rate achieved for the telephone study was 21.4%. The following table outlines the sample disposition and response rate as per the MRIA guidelines.
Total Numbers Attempted | 1716 |
---|---|
Invalid | 112 |
NIS | 109 |
Fax/Modem | 1 |
Business/Non-Residential | 2 |
Unresolved (U) | 635 |
Busy | 4 |
No Answer | 324 |
Answering Machine | 307 |
In-scope - non-responding (IS) | 626 |
Language problem | 12 |
Illness, incapable | 9 |
Selected respondent not available | 162 |
Household refusal | 396 |
Respondent refusal | - |
Qualified respondent break-off | 47 |
In-scope - Responding units (R) | 343 |
Language disqualify | 0 |
No one 65+ | 93 |
Quota full | 0 |
Other disqualify | 0 |
Completed interviews | 250 |
Response Rate = R/(U+IS+R) | 21.4 |
The response rate for the telephone survey was 21.4%. The expected response rate for a telephone survey of this type with a similar field length is between three and five per cent. In order to maximize response Kantar TNS undertakes the following:
To address the issue of response bias, data were weighted to be representative of the Canadian population.
Detailed tables are included under separate cover.
Music | Assignment |
---|---|
Apple Music | Licensed |
bandcamp | Licensed |
BitTorrent software | P2P/Cyber/Link |
CBC Music / Ici musique | Licensed |
Social Network | |
Free Music Download app (on a mobile phone or tablet) | Other |
Freegal music | Licensed |
FTP software | P2P/Cyber/Link |
Google or other search engine | Other |
Google Play Music | Licensed |
Hoopla | Licensed |
iHeartRADIO | Licensed |
iTunes / Apple Store | Licensed |
Kickass Torrents | P2P/Cyber/Link |
Kodi | Other |
Last FM | Licensed |
limetorrents | P2P/Cyber/Link |
Microsoft Music Store / XBox | Licensed |
Napster | Licensed |
Pirate Bay | P2P/Cyber/Link |
Slacker Radio | Licensed |
Sony Entertainment Network / PlayStation Network | Licensed |
Soundcloud | Licensed |
Spotify | Licensed |
Stingray Music | Licensed |
Tidal | Licensed |
Uploaded | P2P/Cyber/Link |
Video Stream to MP3 Converter (stream-ripper) | Stream-ripping |
YouTube / Vimeo | Social Network |
youtube-mp3.org | Stream-ripping |
Movies | Assignment |
---|---|
Amazon Prime | Licensed |
BitTorrent Software | P2P/Cyber/Link |
Cineplex Store | Licensed |
Crackle | Licensed |
Crave TV | Licensed |
Dailymotion | Social Network |
Social Network | |
Fandor | Licensed |
Google or other search engine | Other |
Google Play | Licensed |
Gostream | P2P/Cyber/Link |
Hoopla | Other |
iTunes / App Store / Apple Store | Licensed |
Kanopy | Licensed |
Kodi | Other |
Movie Central on Demand | Licensed |
Movie Network Online / TMN Go / Super écran GO | Licensed |
Mywatchseries | P2P/Cyber/Link |
Netflix | Other |
Openload | P2P/Cyber/Link |
Pirate Bay | P2P/Cyber/Link |
PrimeWire | P2P/Cyber/Link |
Rarbg | P2P/Cyber/Link |
Rogers Anyplace TV | Licensed |
Solarmoviez | P2P/Cyber/Link |
Sony Entertainment Network / PlayStation Network | Licensed |
Sundance Now | Licensed |
Video Stream to File Converter (stream-ripper) | Stream-ripping |
Xbox Video | Licensed |
YouTube | Social Network |
youtube-mp3.org | Stream-ripping |
TV Shows | Assignment |
---|---|
Amazon Prime | Licensed |
BitTorrent Software | P2P/Cyber/Link |
CBC TV / ICI Tou.tv | Licensed |
cpasbien | P2P/Cyber/Link |
Crackle | Licensed |
Crave TV | Licensed |
CTV | Licensed |
Dramafever | Licensed |
Social Network | |
Global TV / Global Go | Licensed |
Google or other search engine | Other |
Google Play | Licensed |
HBO Canada on Demand | Licensed |
Hoopla | Other |
illico.tv | Licensed |
iTunes / App Store / Apple Store | Licensed |
Kodi | Other |
Mywatchseries | P2P/Cyber/Link |
Netflix | Licensed |
Noovo en direct | Other |
Openload | P2P/Cyber/Link |
Pirate Bay | P2P/Cyber/Link |
PrimeWire | P2P/Cyber/Link |
Rarbg | P2P/Cyber/Link |
Rogers Anyplace TV | Licensed |
Shaw GO | Licensed |
Software or service used to convert an online stream to a file | Stream-ripping |
Sundance Now | Licensed |
Tubi TV | Licensed |
TVA | Licensed |
Video stream to file converter (stream-ripper) | Stream-ripping |
YouTube / Vimeo | Social Network |
youtube-mp3.org | Stream-ripping |
Video Games | Assignment |
---|---|
Amazon | Licensed |
Big Fish | Licensed |
BitTorrent Software | P2P/Cyber/Link |
Direct2Drive | Licensed |
eDoneky / eMule | P2P/Cyber/Link |
Social Network | |
FTP Software | P2P/Cyber/Link |
Gnutella | P2P/Cyber/Link |
Google or other search engines | Other |
Google Play | Licensed |
Green Man Gaming | Licensed |
Hosting Services (e.g. MediaFire, Dropbox) | Other |
Iplay | Licensed |
iTunes / App Store / Apple Store | Licensed |
Miniclip | Licensed |
Nintendo eShop | Licensed |
Origin | Licensed |
Pirate Bay | P2P/Cyber/Link |
Rargb | P2P/Cyber/Link |
Social Network | |
Sony Entertainment Network – PlayStation Network | Licensed |
Steam | Licensed |
Twitch | Licensed |
Ubisoft store / Uplay shop | Licensed |
Wii Shop Channel | Licensed |
Windows Store | Licensed |
Xbox Live | Licensed |
Books | Assignment |
---|---|
Amazon / Kindle | Licensed |
Archambault | Licensed |
BitTorrent software | P2P/Cyber/Link |
Chapters / Indigo | Licensed |
eBooks.com | Licensed |
ebooksgratuits | P2P/Cyber/Link |
eDonkey / eMule | P2P/Cyber/Link |
Social Network | |
FTP Software | P2P/Cyber/Link |
Gnutella | P2P/Cyber/Link |
Goodreads | Social Network |
Google or other search engines | Other |
Google Play / Android Marketplace | Licensed |
Hoopla | Licensed |
Hosting Services (e.g. Media Fire, Dropbox) | Other |
iBookstore / Apple Store | Licensed |
Kobo | Licensed |
Leslibraires | Licensed |
MaBiblio | Other |
Overdrive | Licensed |
Pirate Bay | P2P/Cyber/Link |
Public Library / Bibliothèque municipale | Other |
Renaud-Bray | Licensed |
Scribd | Licensed |
TumbleBook | Licensed |
wikibooks.org | P2P/Cyber/Link |
Software | Assignment |
---|---|
Amazon | Licensed |
App Store / Apple Store | Licensed |
BitTorrent Software | P2P/Cyber/Link |
Cnet | Social Network |
eDonkey / eMule | P2P/Cyber/Link |
Social Network | |
File Hippo | Licensed |
FTP Software | P2P/Cyber/Link |
GitHub | Social Network |
Gnutella | P2P/Cyber/Link |
Google or other search engines | Other |
Hosting services (e.g. MediaFire, Dropbox) | Other |
Microsoft | Licensed |
Pirate Bay | P2P/Cyber/Link |
Social Network | |
Snapfiles | Licensed |
Softpedia | Licensed |
Single coded
Not back
Hello/Bonjour my name is insert name, from Kantar TNS. We are currently conducting a survey on behalf of the Government of Canada on the internet usage and habits of Canadians such as downloading, streaming and sharing. The information collected will be used to inform and develop public policy.
Would you prefer that I continue in English or French? Préférez‑vous poursuivre en français ou en anglais?
Your participation in this survey is voluntary. Your responses will be kept entirely confidential and anonymous. This survey is registered with the Marketing Research and Intelligence Association (MRIA) and will take about 15 minutes to complete.
[If asked: TNS is a professional research company hired by the Government of Canada to conduct this survey]
[If asked: MRIA # 20171026-970Q and portal is surveyverification.ca]
[If asked: TNS privacy policy can be found here: http://www.tnscanada.ca/privacy-policy.html]
Normal
Scripter notes: for telephone only
Single coded
Not back
In which language do you wish to complete the survey?
Please select one.
Normal
Scripter notes: online only
Text
Not back
Thank you for coming to our site. We are currently conducting a survey on behalf of the Government of Canada on the internet usage and habits of Canadians such as downloading, streaming and sharing. The information collected will be used to inform and develop public policy.
Your participation in this survey is voluntary. Your responses will be kept entirely confidential. This survey is registered with the Marketing Research and Intelligence Association (MRIA)(20171026-970Q) and can be verified here surveyverification.ca. The survey will take about 15 minutes to complete.
Scripter notes: online only
Hyperlink: surveyverification.ca
Client notes: The Kantar TNS privacy policy link is imbedded in the survey invitation and can be found here
http://www.tnscanada.ca/privacy-policy.html
Multi coded
Not back | Min = 1
Please indicate the number of children in each age group that live in your household.
Normal
Scripter notes: online only
Begin block
Scripter notes: Show Youth Section to Online Parents only.
Ask only if Q003 - Q080,4,5
Single coded
Not back
You indicated that you have a [child/children] between the age of 12 and 17. We would like to invite your child to participate in a voluntary research survey about internet usage and behavior such as downloading, streaming and sharing content, which can be from both authorized or unauthorized web sites. This survey will be used to better understand how we can develop policy in these areas. The survey will take about 15 minutes to complete. Your child's responses will be kept strictly confidential to the degree permitted by the technology used. We are taking extensive precautions to protect the confidentiality of your child's data and will not link your child's responses with their name or other personal identifying information.
Do we have your permission to have your child participate in this survey?
Normal
Scripter notes: online only
Instruction: only ask until the youth quota is filled
Text substitute [child] if 1 indicated at Num_CHLD code 4 or 5
Text substitute [children] if more than 1 indicated at Num_CHLD code 4 and/or 5
Text substitute [your child] if 1 indicated at Num_CHLD code 4 or 5
Text substitute [one of your children] if more than 1 indicated at Q080 code 4 and/or 5
Ask only if Q004 - Q082,1
Open
Not back
Please provide your full name in the space provided. Please remember this information is only being collected to record permission from the parent/guardian for your child's participation in this survey. Your name will not in any way be tied to the responses provided by your child. As a reminder, all information collected during this survey will be completely confidential and in no way be attributed to any individual person.
Text
Not back
It will take your child about 15 minutes to complete the survey. As always, his or her individual survey responses are completely confidential.
Please feel free to help your child by answering any questions he or she may have. However, please do not influence his or her answers.
Now we would like to ask your child some questions. Please have your child come to the computer.
To begin the survey, just click on the button below!
Scripter notes: online only
Single coded
Not back
Your parent/guardian has provided permission for you take part in a 15 minute survey we are conducting on behalf of the Government of Canada. The survey is about how Canadians use the internet to download, stream and share information. The information will be used to help the government understand how Canadians use the internet.
There are no right or wrong answers and we will not share your specific answers with anyone so, please be as honest as possible. Do we have your permission to continue?Normal
End block
Single coded
Not back
In what year were you born?
Normal
Ask only if Q006 - Q002,10
Single coded
Not back
Would you be willing to indicate in which of the following age categories you belong?
Normal
Scripter notes: Autopopulate based on Birth Year
For online GENPOP- terminate if 65+
For online parent - terminate if not 12-17
For telephone- Terminate if not 65+
Alpha
Not back
What are the first three digits of your postal code?
Scripter notes: Add a prefer not to answer
Single coded
Not back
Please use the first letter of the postal code to code the province or territory.
If Prefer not to answer at Postal Code , show this question here, with this question text. and remove the Letters besides the provinces.
"Can you indicate which of the following regions you are from?" (Read list for telephone).Normal
Scripter notes: Terminate if Prefer not to answer.
Single coded
Not back
Please use the second digit of the postal code to code to code rural/urban. if the second digit is "0" code rural. all others are coded urban
If Prefer not to answer at Postal Code , show this question here, with this question text.
"Can you indicate if you reside in an urban or rural community?"
Normal
End block
Begin block
Multi coded
Not back | Min = 1
In which of the following ways do you access the internet or online content?
DTS online: Select as many as apply.
DTS TEL: read list
Normal
Ask only if not Q008 - QA,997,998
Single coded
Not back
Thinking of all the things you use the internet for, and regardless of where and how you access it, please tell me overall how often you personally access the internet?
DTS online: Please select one.
DTS TEL: read list if necessary
Normal
Multi coded
Not back | Min = 1
DTS online: Please tell us which of the following statements apply to you with regard to VPN services. VPN services create a private network using the internet.
TEL: Please tell me which of the following statements apply to you with regard to VPN services. (if necessary] VPN services create a private network using the internet.
DTS online: Please select as many as apply.
DTS TEL: read list
End block
Begin block
Text
Not back
DTS online: Throughout this survey we will ask you about three types of online activity. To clarify the terminology:
Streamed or Accessed – By this we mean that you viewed, listened or played content online without downloading a copy. For example, watching TV shows on Netflix or listening to music through services such as Spotify.
Downloaded – By this we mean that you transferred a copy of the file from the Internet to your device. For example, downloading a music track to your computer through iTunes.
Shared – By this we mean that you made the file publicly available, or sent or uploaded it online for someone else to download or stream\access. For example, sharing files on your computer through an online service such as YouTube or a peer to peer service such as Bit Torrent. This does not include sharing links online.
DTS telephone: Throughout this survey I will ask you about three types of online activity: streaming, downloading and sharing. I will explain these as they come up in the survey.
Scripter notes: show to online only
Text
Not back
Scripter – please order the following questions (including their filters) so it runs as follows:, Q2B, Q3B, , Q2A, Q3A, , Q2C, Q3C
Multi coded
Not back | Min = 1
Which of the following, if any, have you downloaded in the past three months?
DTS online: Please select all that apply.
DTS TEL: By downloaded I mean that you transferred a copy of the file from the Internet to your device. For example, downloading a music track to your computer through iTunes.
Read list
Random
Multi coded
Not back | Min = 1
Which of the following, if any, have you streamed or accessed in the past three months?
DTS online: Please select all that apply.
DTS TEL: – By Streamed or Accessed I mean that you viewed, listened or played content online without downloading a copy. For example, watching TV shows on Netflix or listening to music through services such as Spotify.
Read list
Random
Multi coded
Not back | Min = 1
Which of the following, if any, have you shared in the past three months?
DTS online: Please select all that apply.
DTS TEL: By Shared I mean that you made the file publicly available, or sent or uploaded it online for someone else to download or stream\access. For example, sharing files on your computer through an online service such as YouTube or a peer to peer service such as Bit Torrent. This does not include sharing links online.
Read list
Random
Text
Not back
All the answers you give will be treated in the strictest confidence, and will in no way be connected back to you personally. The data will only be analysed on an overall level. For example, "90% of adults in Canada watch TV".
End block
Begin block
Multi coded
Not back | Min = 1
Approximately how much have you personally spent on the following in the past 3 months? Please include money spent on gifts for other people (where you didn't expect them to pay you back)?
DTS online: Enter your best estimate in dollars. If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.
DTS TEL: (if necessary) Tell me your best estimate in dollars.
Normal
Scripter notes: scripters only ask option 4 IF Q2A=1, OR Q2B=1
Ask only if Q013 - Q2A,1 or Q014 - Q2B,1
Numeric
Not back | Max = 100000
And approximately how much do you personally spend each month on music subscription services such as Spotify, Google Play Music, Apple Music (do not include music videos accessed through a TV service subscription?
DTS online: If you haven't spent anything or do not have a monthly subscription service just type in 0 (Zero) in the box before you continue.
Ask only if Q013 - Q2A,1 or Q014 - Q2B,1 or Q015 - Q2C,1
Q01$9 - Display_5: Text Screen
Text
Not back
Thinking specifically about music tracks or albums available on the internet – excluding music listened to on radio stations online or through your TV service.
Ask only if Q013 - Q2A,1
Numeric
Not back | Max = 9999
How many music tracks do you think you have downloaded online in the past 3 months?
DTS online: Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks .
If you are unsure just give your best estimate. If the answer is None type in 0.
DTS TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks .
(If necessary) If you are unsure just give your best estimate.Ask only if Q014 - Q2B,1
Numeric
Not back | Max = 9999
How many unique music tracks do you think you have [DTS online: streamed/accessed DTS TEL: streamed or accessed] online in the past 3 months?
DTS online: Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks. Also, if you have accessed an individual track more than once only include it once within the calculation. For example, if you have streamed the track "Patio Lanterns" 5 times please count it only once.
If you are unsure just give your best estimate. One hour of streaming can be estimated as 15 tracks. If the answer is None type in 0.
DTS TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks. Also, if you have accessed an individual track more than once only include it once within the calculation. For example, if you have streamed the track "Patio Lanterns" 5 times please count it only once.
(If necessary) If you are unsure just give your best estimate. One hour of streaming can be estimated as 15 tracks.Ask only if Q021 - QB1_3B > 0
Numeric
Not back | Max = 9999
Now, how many total music tracks do you think you have [DTS online: streamed/accessed DTS TEL: streamed or accessed] online in the past 3 months?
DTS online: For this question, if you have streamed an individual track more than once please count each time you streamed it. For example, if you have streamed the track
"Patio Lanterns" 5 times please count it 5 times.
Again, please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.
If you are unsure just give your best estimate. One hour of streaming can be estimated as 15 tracks.
If the answer is None type in 0.
DTS TEL: (read) For this question, if you have streamed an individual track more than once please count each time you streamed it. For example, if you have streamed the track "Patio Lanterns" 5 times please count it 5 times.
(If necessary) Again, please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.
One hour of streaming can be estimated as 15 tracks.
(If necessary) If you are unsure just give your best estimate.
Ask only if Q015 - Q2C,1
Numeric
Not back | Max = 9999
How many music tracks in digital format do you think you have shared online in the past 3 months?
DTS online: Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.
If you share your whole digital music collection or a specific folder please estimate the number of tracks in that collection/folder.
If you are unsure just give your best estimate. If the answer is None type in 0
TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count it as ten tracks.
If you share your whole digital music collection or a specific folder please estimate the number of tracks in that collection/folder.
(If necessary)If you are unsure just give your best estimate.Ask only if Q017 - QB1_1A,3
Numeric
Not back | Max = 9999
How many music tracks do you think you have personally bought on CD or vinyl in the past 3 months?
DTS online: Please count tracks on an album individually - if you don't know how many were on it count an album as ten tracks.
If you are unsure just give your best estimate. If the answer is None type in 0
TEL: (read) Please count tracks on an album individually - if you don't know how many were on it count an album as ten tracks. (if necessary) If you are unsure just give your best estimate.
Scripter notes: only ask to people who chose qb1_1a- statement 3 not 0.
Ask only if Q013 - Q2A,1 or Q014 - Q2B,1 or Q015 - Q2C,1
Multi coded
Not back | Min = 1
DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share music tracks or albums online?
TEL: Which of the following sites or services have you used in the past 3 months to download, stream or access, or share music tracks or albums online?
DTS online: Please read the list through carefully and select all that apply.
If there are others you use that aren't on the list please specify them in the other box provided.
You may give as many or as few answers as you feel apply
TEL: read list
Normal
Text
Not back
SCRIPTERS insert a dummy question here (label as dummy_music) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.
Ask only if Q013 - Q2A,1 or Q014 - Q2B,1
Multi coded
Not back | Min = 1
DTS online: You indicated you have downloaded or streamed/accessed [Insert DUMMY_Music code 1] music tracks in the past 3 months.
How many did you ...
TEL: You indicated you have downloaded, streamed, or accessed [insert DUMMY_Music code 1] music tracks in the past 3 months. How many did you ...
DST online:If unsure please give me your best estimate. If the answer is None type in 0
TEL: read list
Scripter notes: 4 digit box number for each can be the same or less than the insert 1
Numeric
Not back | Max = 99999
DTS online: You indicated you have paid for [INSERT DUMMY_MUSIC CODE 3] music tracks in any format (digital or physical) in the past 3 months.
How many of these had you previously downloaded or streamed or accessed online for free?
TEL: You indicated you have paid for [insert DUMMY_MUSIC code 3] music tracks in any format, digital or physical, in the past 3 months. How many of these had you previously downloaded or streamed or accessed online for free?
DTS online: If unsure please give your best estimate. If the answer is None type in 0
TEL: (if necessary) If unsure please give your best estimate.
Scripter notes: ask only if dummy_music code 3(music paid) > 0 digit box number for each can be the same or less than the insert 3
Ask only if Q026 - QB1_5,1
Numeric
Not back | Max = 99999
DTS online: You indicated that you have paid for [QB1_5-1 value] downloaded or streamed/accessed music tracks in the past 3 months. How many of these do you think were done so legally?
TEL: You indicated that you have paid for [QB1_5-1 value] downloaded, streamed, or accessed music tracks in the past 3 months. How many of these do you think were done so legally?
DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If unsure please give me your best estimate. If the answer is None type in 0.
TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. (If necessary) If unsure please give me your best estimate.
Scripter notes: ask to those with QB1_5-1 bigger than zero
4 digit box number can be the same or less than QB1_5-1
Numeric
Not back | Max = 9999
DTS online: You indicated that you have downloaded or streamed/accessed [insert DUMMY_Music code 4] music tracks for free in the past 3 months. How many of these do you think were done so legally?
TEL: You indicated that you have downloaded, streamed, or accessed [insert DUMMY_Music code 4] music tracks for free in the past 3 months. How many of these do you think were done so legally?
DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If unsure please give me your best estimate. If the answer is None type in 0.
TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. (If necessary) If unsure please give me your best estimate.
Scripter notes: 4 digit box number can be the same or less than the insert 4End block
Begin block
Multi coded
Not back | Min = 1
Approximately, how much have you personally spent on the following in the past 3 months?
DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back).
Enter your best estimate in dollars. If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.
TEL: Please include money spent on gifts for other people (where you didn't expect them to pay you back). (If necessary) Tell me your best estimate in dollars.
Normal
Ask only if Q013 - Q2A,3 or Q014 - Q2B,3
Numeric
Not back | Max = 9999
Approximately, how much have you personally spent on video games downloaded or accessed online in the past 3 months?
DTS online: Please enter your best estimate in dollars. If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.
TEL: Tell me your best estimate in dollars.Ask only if Q013 - Q2A,3 or Q014 - Q2B,3 or Q015 - Q2C,3
Text
Not back
Thinking specifically about video games available online - excluding patches and upgrades...
Ask only if Q013 - Q2A,3
Numeric
Not back | Max = 9999
How many video games do you think you have downloaded online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q014 - Q2B,3
Numeric
Not back | Max = 9999
How many video games do you think you have accessed online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL:(if necessary) If you are unsure just give your best estimate.Ask only if Q015 - Q2C,3
Numeric
Not back | Max = 9999
How many video games do you think you have shared online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Numeric
Not back | Max = 9999
How many video games do you think you have personally bought or rented on disc or cartridge in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Scripter notes: ask to those with QB2_1A not zero.Ask only if Q013 - Q2A,3 or Q014 - Q2B,3 or Q015 - Q2C,3
Multi coded
Not back | Min = 1
DTS online: Which sites or services have you used in the past 3 months to download, access, or share video games online?
TEL: Which of the following sites or services have you used in the past 3 months to download, access, or share video games online?
DTS online: You may give as many or as few answers as you feel apply.
TEL: read list
Normal
Text
Not back
Scripter notes: scripters insert a dummy question here (label as DUMMY QUESTION_VG) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text
Ask only if Q013 - Q2A,3 or Q014 - Q2B,3
Multi coded
Not back | Min = 1
You indicated you have downloaded or accessed [insert DUMMY_VG code 1] video games online in the past 3 months.
How many did you...
DTS online: If unsure please give me your best estimate. If the answer is None type in 0
TEL: (if necessary) If unsure, please give me your best estimate.
Normal
Scripter notes: 4 digit box number can be the same or less than the insert 1
Numeric
Not back | Min = 1 | Max = 99999
You indicated you have paid for [insert DUMMY_VG code 3] video games in any format (digital or physical) in the past 3 months.
How many of these had you previously downloaded or accessed online for free?
DTS online: If unsure please give your best estimate. If the answer is None type in 0
TEL: (if necessary) If unsure, please give your best estimate.
Scripter notes: ask only if Dummy_VG code 3 > 0
4 digit box number can be the same or less than the insert 3Numeric
Not back | Max = 9999
You indicated that you have downloaded or accessed [insert DUMMY_VG code 4] video games for free in the past 3 months. How many of these do you think were done so legally?
DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.If you are unsure just give your best estimate.
Scripter notes: 4 digit box number can be the same or less than the insert 4End block
Begin block
Numeric
Not back | Max = 99999
Approximately, how much have you personally spent on computer software on discs in the past 3 months?
DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back).
Enter your best estimate in dollars.
If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.
TEL: (if necessary) Please include money spent on gifts for other people (where you didn't expect them to pay you back).
Enter your best estimate in dollars.Ask only if Q013 - Q2A,4 or Q014 - Q2B,4
Numeric
Not back | Max = 99999
Approximately, how much have you personally spent on computer software downloaded or accessed online in the past 3 months?
DTS online: Please enter your best estimate in dollars.
If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue. Remember to tap OK to continue.
TEL: (if necessary) Please enter your best estimate in dollars.Ask only if Q013 - Q2A,4 or Q014 - Q2B,4 or Q015 - Q2C,4
Text
Not back
Thinking specifically about computer software available online - excluding mobile phone apps, and patches or upgrades to software already owned.
Ask only if Q013 - Q2A,4
Numeric
Not back | Max = 9999
How many computer software products do you think you have downloaded online in the past 3 months?
DST online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q014 - Q2B,4
Numeric
Not back | Max = 9999
How many computer software products do you think you have accessed online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Ask only if Q015 - Q2C,4
Numeric
Not back | Max = 9999
How many computer software products do you think you have shared online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Ask only if Q040 - QB3_1A != 0
Numeric
Not back | Max = 9999
How many computer software products do you think you have personally bought on disc in the past 3 months?
DTS online:If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Scripter notes: asked to those who QB3_1A not 0
Ask only if Q013 - Q2A,4 or Q014 - Q2B,4 or Q015 - Q2C,4
Multi coded
Not back | Min = 1
DTS online: Which sites or services have you used in the past 3 months to download, access, or share computer software products or applications online?
TEL: Which of the following sites or services have you used in the past 3 months to download, access, or share computer software products or applications online?
DTS online:If there are others you use that aren't on the list please specify them by using the answer labelled Other and type in your answers.
You may give as many or as few answers as you feel apply.
TEL: read list
Normal
Text
Not back
Scripters insert a dummy question here (label as dummy QUESTION_Software) which is needed for the inserts for lots of questions. at the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.
Ask only if Q013 - Q2A,4 or Q014 - Q2B,4
Multi coded
Not back | Min = 1
You indicated you have downloaded or accessed [insert DUMMY_Software code 1] computer software products in the past 3 months.
DTS online: Please tell me for each….
If unsure please give me your best estimate. If the answer is None type in 0.
TEL: (if necessary) If unsure please give me your best estimate.
Normal
Scripter notes: 4 digit box number can be the same or less than the insert 1
Numeric
Not back | Min = 1 | Max = 99999
You indicated you have paid for [insert DUMMY_Software code 3] software products in any format (digital or disk) in the past 3 months.
How many of these had you previously downloaded or accessed online for free?
DTS online: If unsure please give your best estimate. If the answer is None type in 0
TEL: (if necessary) If unsure please give me your best estimate.
Scripter notes: ask only if DUMMY_Software code 3 > 0
4 digit box number can be the same or less than the insert 3Numeric
Not back | Max = 99999
You indicated that you have downloaded or accessed [insert DUMMY_Software code 4] computer software products for free in the past 3 months. How many of these do you think were done so legally?
DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. If you are unsure just give your best estimate.
Scripter notes: 4 digit box number can be the same or less than the insert 4
End block
Begin block
Multi coded
Not back | Min = 1
Approximately, how much have you personally spent on the following in the past 3 months?
DTS online: Please include money spent on gifts for other people, where you didn't expect them to pay you back.
Please enter your best estimate in dollars. If you haven't spent anything just type in 0.
TEL: Please include money spent on gifts for other people (where you didn't expect them to pay you back). (If necessary)Please enter your best estimate in dollars.
Normal
Ask only if Q013 - Q2A,5 or Q014 - Q2B,5 or Q015 - Q2C,5
Text
Not back
Thinking specifically about movies available online...
Ask only if Q013 - Q2A,5
Numeric
Not back | Max = 9999
How many movies do you think you have downloaded online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q014 - Q2B,5
Numeric
Not back | Max = 9999
DTS online: How many movies do you think you have streamed/accessed online in the past 3 months?
TEL: How many movies do you think you have streamed or accessed online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Ask only if Q015 - Q2C,5
Numeric
Not back | Max = 9999
How many movies do you think you have shared online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q051 - QB4_1A,2
Numeric
Not back | Max = 9999
How many movies do you think you have personally bought or rented on DVD, Blu-ray or VHS tape in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q013 - Q2A,5 or Q014 - Q2B,5 or Q015 - Q2C,5
Multi coded
Not back | Min = 1
DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share movies online?
TEL: Which of the following sites or services have you used in the past 3 months to download, stream\access, or share movies online?
DTS online: Please read the list through carefully and indicate all that apply.
You may give as many or as few answers as you feel apply
TEL: read list
Normal
Text
Not back
Scripters insert a dummy question here (label as DUMMY_Movies) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.
Ask only if Q013 - Q2A,5 or Q014 - Q2B,5
Multi coded
Not back | Min = 1
DTS online: You indicated you have downloaded or streamed/accessed [insert DUMMY_Movies code 1] movies in the past 3 months.
TEL: You indicated you have downloaded or streamed or accessed [insert DUMMY_Movies code 1] movies in the past 3 months.
DTS online:If unsure please give me your best estimate. If the answer is None type in 0.
TEL: (if necessary) If unsure please give me your best estimate
Normal
Numeric
Not back | Min = 1 | Max = 99999
You indicated you have paid for [insert DUMMY_Movies code 3] movies in any format (digital or DVD) in the past 3 months.
DTS online: How many of these had you previously downloaded or streamed/accessed online for free?
TEL: How many of these had you previously downloaded or streamed or accessed online for free?
DTS online: If unsure please give your best estimate. If the answer is None type in 0
TEL: (if necessary) If unsure please give your best estimate.
Scripter notes: ask only if DUMMY_Movies code 3 > 0
4 digit box number can be the same or less than the insert 3Ask only if Q059 - QB4_5,1
Numeric
Not back | Max = 9999
DTS online: You indicated that you have paid for [INSERT B4_5-1] downloaded or streamed/accessed movies in the past 3 months. How many of these do you think were done so legally?
TEL: You indicated that you have paid for [INSERT B4_5-1] downloaded or streamed or accessed movies in the past 3 months. How many of these do you think were done so legally?
DTS online:Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If unsure please give me your best estimate. If the answer is None type in 0.
TEL:Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If unsure please give me your best estimate.
Scripter notes: 4 digit box number can be the same or less than QB4_5_1
Numeric
Not back | Max = 9999
DTS online: You indicated that you have downloaded or streamed/accessed [insert DUMMY_Movies code 4] movies for free in the past 3 months. How many of these do you think were done so legally?
TEL: You indicated that you have downloaded, streamed or accessed [insert DUMMY_Movies code 4] movies for free in the past 3 months. How many of these do you think were done so legally?
DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If unsure please give me your best estimate. If the answer is None type in 0.
TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. If unsure please give me your best estimate.
Scripter notes: 4 digit box number can be the same or less than the insert 4
End block
Begin block
Multi coded
Not back | Min = 1
Approximately, how much have you personally spent on the following in the past 3 months?
DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back)
Enter your best estimate in dollars.
If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.
TEL: Please include money spent on gifts for other people (where you didn't expect them to pay you back)(if necessary) Enter your best estimate in dollars.
Normal
Ask only if Q013 - Q2A,6 or Q014 - Q2B,6 or Q015 - Q2C,6
Text
Not back
Thinking specifically about TV shows available online...
Ask only if Q013 - Q2A,6
Numeric
Not back | Max = 9999
How many TV shows do you think you have downloaded online in the past 3 months? Please count each individual episode of a series as a single TV show.
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q014 - Q2B,6
Numeric
Not back | Max = 9999
How many TV shows do you think you have streamed or accessed (without downloading) online in the past 3 months?
DTS online: Please count each individual episode of a series as a single TV show.
If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: read Please count each individual episode of a series as a single TV show.
(if necessary) If you are unsure just give your best estimate.Ask only if Q015 - Q2C,6
Numeric
Not back | Max = 9999
How many TV shows do you think you have shared online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Ask only if Q062 - QB5_1A,1
Numeric
Not back | Max = 9999
How many TV shows do you think you have personally bought or rented on disc\tape in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimateAsk only if Q013 - Q2A,6 or Q014 - Q2B,6 or Q015 - Q2C,6
Multi coded
Not back | Min = 1
DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share TV shows online?
TEL: Which of the following sites or services have you used in the past 3 months to download, stream, access, or share TV shows online?
DTS online: If there are others you use that aren't on the list please specify them by using the answer labelled Other and type in your answers.
You may give as many or as few answers as you feel apply
TEL: read list
Normal
Text
Not back
Scripters insert a dummy question here (label as DUMMY_TV_Shows) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.
Ask only if Q013 - Q2A,6 or Q014 - Q2B,6
Multi coded
Not back | Min = 1
DTS online:You indicated you have downloaded or streamed/accessed [insert DUMMY_TV_Shows code 1] TV shows in the past 3 months.
TEL:You indicated you have downloaded, streamed, or accessed [insert DUMMY_TV_Shows code 1] TV shows in the past 3 months.
DTS online: If unsure please give me your best estimate. If the answer is None type in 0.
TEL: (if necessary) If unsure please give me your best estimate
Normal
Scripter notes: 4 digit box number can be the same or less than the insert 1
Numeric
Not back | Min = 1 | Max = 99999
You indicated you have paid for [insert DUMMY_TV_Shows code 3] TV shows in any format (digital or DVD) in the past 3 months.
DTS online: How many of these had you previously downloaded or streamed/accessed online for free?
TEL: How many of these had you previously downloaded, streamed, or accessed online for free?
DTS online: If unsure please give your best estimate. If the answer is None type in 0
TEL: (if necessary) If unsure please give your best estimate.
Scripter notes: ask only if DUMMY_TV_Shows code 3 > 0
4 digit box number can be the same or less than the insert 3Numeric
Not back | Max = 9999
DTS online: You indicated that you have downloaded or streamed/accessed [insert DUMMY_TV_Shows code 4] TV shows for free in the past 3 months. How many of these do you think were done so legally?
TEL: You indicated that you have downloaded, streamed, or accessed [insert DUMMY_TV_Shows code 4] TV shows for free in the past 3 months. How many of these do you think were done so legally?
DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.If you are unsure just give your best estimate.Scripter notes: 4 digit box number can be the same or less than the insert 4
End block
Begin block
Multi coded
Approximately how much have you personally spent on the following in the past 3 months?
DTS online: Please include money spent on gifts for other people (where you didn't expect them to pay you back)
Enter your best estimate in dollars.
If you haven't spent anything make sure you type in 0 (Zero) in the box before you continue.
TEL: read Please include money spent on gifts for other people (where you didn't expect them to pay you back)Enter your best estimate in dollars.
Normal
Ask only if Q013 - Q2A,8 or Q014 - Q2B,8 or Q015 - Q2C,8
Text
Not back
Thinking specifically about e-books available online...
Ask only if Q013 - Q2A,8
Numeric
Not back | Max = 9999
How many books do you think you have downloaded online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q014 - Q2B,8
Numeric
Not back | Max = 9999
How many books do you think you have accessed online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q015 - Q2C,8
Numeric
Not back | Max = 9999
How many books do you think you have shared online in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.Ask only if Q072 - QB6_1A,1
Numeric
Not back | Max = 9999
How many books do you think you have personally bought in a physical format such as hardback or paperback in the past 3 months?
DTS online: If you are unsure just give your best estimate. If the answer is None type in 0.
TEL: (if necessary) If you are unsure just give your best estimate.
Ask only if Q013 - Q2A,8 or Q014 - Q2B,8 or Q015 - Q2C,8
Multi coded
Not back | Min = 1
DTS online: Which sites or services have you used in the past 3 months to download, stream\access, or share e-books online?
TEL: Which of the following sites or services have you used in the past 3 months to download, stream, access, or share e-books online?
DTS online: Please read the list through carefully and indicate all that apply.
If there are others you use that aren't on the list please specify them by using the answer labelled Other and type in your answers.
You may give as many or as few answers as you feel apply,
TEL: read list
Normal
Text
Not back
Scripters insert a dummy question here (label as DUMMY QUESTION_books) which is needed for the inserts for lots of questions. At the questions where it says insert 1,2 etc – this means you insert the actual number and not the text.
Ask only if Q013 - Q2A,8 or Q014 - Q2B,8
Multi coded
Not back | Min = 1
You indicated you have downloaded or accessed [insert DUMMY_Books code 1] e-books in the past 3 months. How many did you...
Normal
Scripter notes: If unsure please give me your best estimate. If the answer is None type in 0
Numeric
Not back | Min = 1 | Max = 99999
You indicated you have paid for [insert DUMMY_Books code 3] books in any format (digital or physical) in the past 3 months.
How many of these had you previously downloaded or accessed online for free?
DTS online: If unsure please give your best estimate. If the answer is None type in 0
TEL: (if necessary) If unsure please give your best estimate
Scripter notes: ask only if DUMMY_Books Code 3 > 0
4 digit box number can be the same or less than the insert 3Numeric
Not back | Max = 9999
You indicated that you have downloaded or accessed [insert DUMMY_Books code 4] e-books for free in the past 3 months. How many of these do you think were done so legally?
DTS online: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If unsure please give me your best estimate. If the answer is None type in 0.
TEL: TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
If unsure please give your best estimate.
Scripter notes: 4 digit box number can be the same or less than the insert 4
End block
Begin block
Ask only if Q026 - QB1_5,1 or Q038 - QB2_5,1 or Q049 - QB3_5,1 or Q059 - QB4_5,1 or Q070 - QB5_5,1 or Q080 - QB6_5,1
Multi coded
Not back | Min = 1
DTS online: You indicated you have paid to download or stream/access [insert] in the past 3 months. What were your personal reasons for doing this rather than using services where you could have gotten them for free?
TEL:You indicated you have paid to download, stream, or access [insert] in the past 3 months. What were your personal reasons for doing this rather than using services where you could have gotten them for free?
DTS online: you may give as many or as few answers as you feel apply.
TEL: Probe. Any other reason?
Normal
Scripter notes: Scripters the inserts are as follows, if multi you need to keep adding comas and spaces in between so they appear on one line:
Ask only if Q015 - Q2C,1 or Q015 - Q2C,3 or Q015 - Q2C,4 or Q015 - Q2C,5 or Q015 - Q2C,6 or Q015 - Q2C,8
Multi coded
Not back | Min = 1
You indicated you have shared [insert] in the past 3 months. What were your personal reasons for doing this?
DTS online:you may give as many or as few answers as you feel apply.
TEL: Probe- Any other reason?
Normal
Scripter notes: DTS
TEL: Code 4:My friends and family can't access files themselves
Scripters the inserts are as follows, if multi you need to keep adding comas in between so they appear on one line:
Multi coded
Not back | Min = 1
DTS ONLINE: You indicated you have downloaded, streamed or accessed [insert] in the past 3 months and that you may not have done so legally.
What are your personal reasons for doing this?
TEL: You indicated you have downloaded, streamed or accessed [insert] in the past 3 months and that you may not have done so legally.
What are your personal reasons for doing this?
DTS online:you may give as many or as few answers as you feel apply
Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
TEL: Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. Probe: Any other reason?
Normal
Scripter notes: Ask if:
Scripters the inserts are as follows, if multi you need to keep adding comas in between so they appear on one line:
Multi coded
Not back | Min = 1
And which, if any, of the following do you think would make you stop downloading or streaming files illegally?
DTS Online: you may give as many or as few answers as you feel apply.
Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally.
TEL: (if necessary) Note: your answers will be treated in the strictest confidence, and will in no way be connected back to you personally. PROBE: Any other reason?
Random
Scripter notes: Ask if:
Ask only if NOT Q008 - QA,997,998
Single coded
Not back
DTS online: How confident are you that you know what is legal and what isn't in terms of downloading, streaming/accessing, and sharing content online?
TEL: How confident are you that you know what is legal and what isn't in terms of downloading, streaming, accessing, and sharing content online? Are you... read list
Normal
Ask only if NOT Q008 - QA,997,998
Q086 - Q11B: Aspects to trust it was legal
Open
Not back
DTS online: And what aspects of an online service which allows you to either download, or stream/access content online would make you trust it was legal?
TEL: And what aspects of an online service which allows you to either download, stream, or access content online would make you trust it was legal?
DTS online: Please describe in as much detail as possible.
TEL: Read Please describe in as much detail as possible. Probe: Any other aspect?Single coded
Not back
A copyright owner who thinks a person's Internet account has been used to violate or "infringe" their copyright (e.g. by downloading or uploading the material without permission) can send a notice of alleged infringement to the Internet Service Provider. The Internet Service Provider must then forward this notice to the person associated with the account that is suspected of being used to violate or infringe copyright.
Have you or someone in your household ever received a notice from your Internet Service Provider that your account has been used to violate or infringe copyright?
Normal
Ask only if Q087 - Q25,1
Multi coded
Not back | Min = 1
DTS online: How many notices has your household received? If none, please enter zero.
TEL: How many notices has your household received?
Normal
Ask only if Q087 - Q25,1
Multi coded
Not back | Min = 1
Which of the following occurred as a result of receiving a copyright infringement notice from your Internet Service Provider?
DTS online: Please select all that apply.
TEL: read list
Normal
Scripter notes: DTS code 1: The notice raised my or someone in my household's awareness of copyright infringement.
Ask only if Q008 - QA,6
Multi coded
Not back | Min = 1
You indicated earlier that you used a TV set-top box to access online content like music, movies, and TV shows. Which of the following statements describe how you use your TV set-top box to access content?
DTS online: Please select all that apply.
TEL: read list
Normal
Single coded
Have you ever used a service to stream-rip music or entertainment content from the internet?
DTS online: Stream-ripping is the obtaining of a permanent digital copy of content that is streamed online.
TEL: (if necessary) Stream-ripping is the obtaining of a permanent digital copy of content that is streamed online.
Normal
Ask only if Q091 - Q30,1 or Q091 - Q30,999
Multi coded
Not back | Min = 1
Which of the following, if any, have you used to stream-rip music or entertainment content?
B012 - B011: Section C- Attitudes
End block
Begin block
Text
Not back
Now, just a few more questions for classification purposes.
Single coded
Not back
DTS online: Are you:
TEL: enter gender
Normal
Single coded
Not back
What is the highest level of formal education you have completed?
Normal
Multi coded
Not back | Min = 1
What language do you speak most often at home?
Single coded
Not back
DTS online: Which of the following categories best describes your current employment status? Are you…
TEL: Which of the following categories best describes your current employment status?
DTS online: Please select one
TEL:
Normal
Single coded
Not back
Is your household income
TEL: Read list
Normal
End block
Open
Not back
Thank you for taking the time to complete this survey. We are currently testing the questionnaire for clarity and ease of understanding. Were there any aspects of the survey or questions that you found unclear or difficult to understand? Do you have any suggestions on how we could improve the survey? This is for the pretest only and will be removed once pretest is complete.
Scripter notes: display this question only during the pretest version of the survey.
Online onlyText
Not back
Thank you for taking the time to complete this survey. Your responses will be held in the strictest confidence and will only be used for research purposes. A copy of the results of this research will be posted on the Library and Archives Canada website.