COMMAND CENTER PROJECT : 1648
Case ID
Language
Last connection date
Do you, or does anyone in your household, work in any of the following areas?
In which of the following age categories do you belong?
In which province or territory do you live?
Over the past three weeks, have you seen, heard or read any advertising from the Government of Canada?
Think about the most recent ad from the Government of Canada that comes to mind. Where have you seen, read or heard this ad?
What do you remember about this ad?
How did you know that it was an ad from the Government of Canada?
Over the past three weeks, have you you seen, heard or read any Government of Canada advertising about the Canadian Armed Forces?
Where did you see, hear or read recent advertising about the Canadian Armed Forces?
Where did you see, hear, or read recent advertising about the Canadian Armed Forces?
Did you do anything as a result of seeing, hearing, or reading recent advertising about the Canadian Armed Forces?
What did you do as a result of seeing, hearing, or reading recent advertising about the Canadian Armed Forces?
After having recently seen, heard or read advertising about the Canadian Armed Forces, did you specifically take steps to learn more about jobs offered by the Canadian Armed Forces?
And over the past three weeks, have you seen, heard or read any advertising specifically showing members of the Canadian Armed Forces doing their job?
If someone you know, such as a family member or friend, told you that they were joining the Canadian Armed Forces, how would you view that decision? Would your reaction be...
- To what extent are you aware of career or job options in the Canadian Armed Forces?
- To what extent are you aware of educational and training options within the Canadian Armed Forces?
- To what extent are you aware of career or job options specifically for women within the Canadian Armed Forces?
- To what extent are you aware of career or job options specifically for Indigenous Peoples in the Canadian Armed Forces?
- To what extent are you aware of opportunities specifically within the Reserve Force of the Canadian Armed Forces?
Over the past three weeks, have you seen or read content related to recruitment into the Canadian Armed Forces on television and/or social media websites such as Facebook, YouTube, Twitter, Instagram or LinkedIn?
Over the past three weeks, have you seen, read or heard this ad?
Where have you seen, read or heard this ad?
What do you think is the main point this ad is trying to get across?
Do you think this advertisement provides an authentic representation of the Canadian Armed Forces?
Please indicate your level of agreement with the following statements about this ad. - This ad catches my attention
Please indicate your level of agreement with the following statements about this ad. - This ad is relevant to me
Please indicate your level of agreement with the following statements about this ad. - This ad is difficult to follow
Please indicate your level of agreement with the following statements about this ad. - This ad does not favour one political party over another
Please indicate your level of agreement with the following statements about this ad. - This ad talks about an important topic
Please indicate your level of agreement with the following statements about this ad. - This ad provides new information
Please indicate your level of agreement with the following statements about this ad. - This ad clearly conveys that the Canadian Armed Forces have 100+ careers available
Which of the following categories best describes your current employment status? Are you…
What is the highest level of formal education that you have completed?
Where were you born?
Where were you born? - OTHER COUNTRY SPECIFIED
In what year did you first move to Canada?
Are you part of an Indigenous group, that is, First Nations, Métis or Inuk (Inuit)? First Nations includes Status and Non–Status Indians.
You may belong to one or more racial or cultural groups on the following list. Are you...?
You may belong to one or more racial or cultural groups on the following list. Are you...
What is the language you first learned at home as a child and still understand?
Are there any questions in this survey that you found difficult to understand?
Which questions did you find difficult to understand?
Weight, by age/gender/region/mother tongue to 2016 census