QLANG: Would you prefer to complete the survey in English or French? Préféreriez-vous répondre à ce questionnaire en anglais ou en français?
1 = English / Anglais
2 = Français / French

consent: Your responses to this survey will be kept entirely anonymous and any information you provide will be administered in accordance with the Privacy Act and other applicable privacy laws. Do you wish to continue?
1 = Yes
2 = No

reader: This survey is compatible with screen reader technology and compliant with global digital accessibility standards and WCAG 2.1 A/AA guidelines to assist users who are visually impaired or have other difficulties interacting with digital content. P
1 = Yes, please present my survey to be compatible with screen reader technology
2 = No thank you, I will not be using a screen reader to complete this survey

sexe: What is your gender:
1 = Male
2 = Female
96 = Other, please specify (e.g. transgender, non-binary):
99 = Prefer not to answer

age: AGE
0 = Under 17
1 = 17
2 = 18 to 24
3 = 25 to 34
4 = 35 to 44
5 = 45 to 54
6 = 55 to 64
7 = 65 to 74
8 = 75 or older
9 = Refusal

PROV: In which province or territory do you live?
1 = British Columbia
2 = Alberta
3 = Saskatchewan
4 = Manitoba
5 = Ontario
6 = Quebec
7 = New Brunswick
8 = Nova Scotia
9 = Prince Edward Island
10 = Newfoundland and Labrador
11 = Northwest Territories
12 = Yukon
13 = Nunavut
99 = Prefer not to say

Q4r1: Advertising or Market Research - Do you, or does anyone in your family or household, work in any of the following areas?
0 = NO TO: Advertising or Market Research
1 = Advertising or Market Research

Q4r2: The media (i.e., TV, radio, newspapers) - Do you, or does anyone in your family or household, work in any of the following areas?
0 = NO TO: The media (i.e., TV, radio, newspapers)
1 = The media (i.e., TV, radio, newspapers)

Q4r3: Department of National Defence/Canadian Armed Forces - Do you, or does anyone in your family or household, work in any of the following areas?
0 = NO TO: Department of National Defence/Canadian Armed Forces
1 = Department of National Defence/Canadian Armed Forces

Q4r97: None of the above - Do you, or does anyone in your family or household, work in any of the following areas?
0 = NO TO: None of the above
1 = None of the above

Q4r99: Prefer not to answer - Do you, or does anyone in your family or household, work in any of the following areas?
0 = NO TO: Prefer not to answer
1 = Prefer not to answer

S2: Are you an Indigenous person, that is, First Nations (North American Indian), Métis or Inuk (Inuit)?
1 = Yes
2 = No
99 = Prefer not to say

S3r1: White - Are you…?
0 = NO TO: White
1 = White

S3r2: South Asian (e.g., East Indian, Pakistani, Sri Lankan, etc.) - Are you…?
0 = NO TO: South Asian (e.g., East Indian, Pakistani, Sri Lankan, etc.)
1 = South Asian (e.g., East Indian, Pakistani, Sri Lankan, etc.)

S3r3: Chinese - Are you…?
0 = NO TO: Chinese
1 = Chinese

S3r4: Black - Are you…?
0 = NO TO: Black
1 = Black

S3r5: Filipino - Are you…?
0 = NO TO: Filipino
1 = Filipino

S3r6: Latin American - Are you…?
0 = NO TO: Latin American
1 = Latin American

S3r7: Arab - Are you…?
0 = NO TO: Arab
1 = Arab

S3r8: Southeast Asian (e.g., Vietnamese, Cambodian, Malaysian, Laotian, etc.) - Are you…?
0 = NO TO: Southeast Asian (e.g., Vietnamese, Cambodian, Malaysian, Laotian, etc.)
1 = Southeast Asian (e.g., Vietnamese, Cambodian, Malaysian, Laotian, etc.)

S3r9: West Asian (e.g., Iranian, Afghan, etc.) - Are you…?
0 = NO TO: West Asian (e.g., Iranian, Afghan, etc.)
1 = West Asian (e.g., Iranian, Afghan, etc.)

S3r10: Korean - Are you…?
0 = NO TO: Korean
1 = Korean

S3r11: Japanese - Are you…?
0 = NO TO: Japanese
1 = Japanese

S3r12: Indigenous / First Nations / Métis - Are you…?
0 = NO TO:
1 = Indigenous / First Nations / Métis

S3r96: Other (SPECIFY) - Are you…?
0 = NO TO: Other (SPECIFY)
1 = Other (SPECIFY)

Q7: To the best of your recollection, have you seen this logo before? [A red maple leaf on a white background, encircled in dark blue.]
1 = Yes
2 = No
98 = Don’t know/Prefer not to answer

Q8: Can you name the organization this logo represents?
1 = Air Canada
2 = Canadian Armed Forces / Department of National Defence
3 = Canadian Automobile Association / Provincial CAA organizations
4 = A specific type of political party (other than federal)
5 = A specific federal political party
6 = Curling Canada / Unspecified curling organizations
8 = Esso
9 = Government of Canada / Various governmental organizations
10 = Maple Leaf Foods
12 = Petro-Canada
14 = Royal Canadian Air Force
15 = Team Canada / Hockey Canada / Various hockey teams or organizations (e.g. NHL)
16 = Toronto Maple Leafs
17 = Winnipeg Jets
96 = Other (Specify)
97 = Nothing
99 = Don't know/ prefer not to answer

noanswerQ8_r99: Can you name the organization this logo represents?: Don’t know/Prefer not to say - No Answer
0 = NO TO: Can you name the organization this logo represents?: Don’t know/Prefer not to say
1 = Can you name the organization this logo represents?: Don’t know/Prefer not to say

noanswerQ9_r99: What first comes to mind when you see this logo? [A red maple leaf on a white background, encircled in dark blue.] : Don’t know/Prefer not to say - No Answer
0 = NO TO: What first comes to mind when you see this logo? [A red maple leaf on a white background, encircled in dark blue.
1 = What first comes to mind when you see this logo? [A red maple leaf on a white background, encircled in dark blue.] : Don

Q9: What first comes to mind when you see this logo?
1 = Air Canada
2 = Air flight / Aviation / Pilots
3 = Aircraft (e.g. jets, airplanes)
4 = Airline (unspecified)
5 = Canadian marketing (e.g brand, logo, symbol)
6 = Canada
7 = Canadian
8 = Canadian Armed Forces / Royal Canadian Navy / National defence
9 = Canadian company / Business (e.g. Real Canadian Superstore, Canadian Tire)
10 = Canadian food and beverages
11 = Canadian organization / Non-profit organization
12 = Canadian product / Made in Canada
13 = A specific federal or provincial political party
14 = Curling
15 = Maple leaf / Canadian flag
16 = Military aircraft (e.g. fighter jets, military planes)
17 = NHL / Hockey / Hockey Team
18 = Oil and gas / Oil company / Gas station (e.g. Petro-Canada, Esso)
19 = Politics / Political party / Specific political parties
20 = Royal Canadian Air Force
21 = Sports / Sports team (e.g. Olympics)
22 = Trips / Travel
23 = Values / Heritage / Pride / Patriotism
24 = Winnipeg Jets
96 = Other (Specify)
97 = Nothing
99 = Don't know/ prefer not to answer

noanswerQ10_r99: What three words would you use to describe the Royal Canadian Air Force (RCAF)?: Don’t know/Prefer not to say - No Answer
0 = NO TO: What three words would you use to describe the Royal Canadian Air Force (RCAF)?: Don’t know/Prefer not to say
1 = What three words would you use to describe the Royal Canadian Air Force (RCAF)?: Don’t know/Prefer not to say

Q10: What three words would you use to describe the Royal Canadian Air Force (RCAF)?
6 = Bad / Poor / Poorly managed / Poor conduct
30 = Personnel (e.g. soldiers, troops, rescuers, cadets)
39 = Reputable / Distinguished / Prestigious / Elite
47 = Underfunded / Under-equipped / Weak / Ineffective

A11: The Canadian Armed Forces (CAF)
1 = Very familiar
2 = Somewhat familiar
3 = Not very familiar
4 = Not at all familiar
5 = Don’t know/Prefer not to answer

G1Q11: The Canadian Armed Forces (CAF) - Overall, how familiar would you say you are with the following?
1 = Not at all familiar
2 = Not very familiar
3 = Somewhat familiar
4 = Very familiar
99 = Don’t know/Prefer not to answer

A15: The Canadian Armed Forces (CAF)
1 = Strongly positive
2 = Somewhat positive
3 = Neither/Neutral
4 = Somewhat negative
5 = Strongly negative
6 = Don’t know/Prefer not to answer

G2Q15: The Canadian Armed Forces (CAF) - What is your overall impression of the following?
1 = Strongly negative
2 = Somewhat negative
3 = Neither/Neutral
4 = Somewhat positive
5 = Strongly positive
99 = Don’t know/Prefer not to answer

Q20: Do you think the Royal Canadian Air Force is essential or no longer needed? Please use a 5-point scale, where “1” means no longer needed at all and “5” means very essential.
1 = 1 - No longer needed at all
2 = 2
3 = 3
4 = 4
5 = 5 - Very essential
99 = Don’t know/Prefer not to answer

Q21: To what extent do you think the Royal Canadian Air Force is a source of pride for Canadians? Please use a 5-point scale, where “1” means not at all a source of pride, “3” is neutral, and “5” means very much a source of pride.
1 = 1 - Not at all a source of pride
2 = 2
3 = 3 - Neutral
4 = 4
5 = 5 - Very much a source of pride
99 = Don’t know/Prefer not to answer

A22: The Royal Canadian Air Force shares the same values as me.
1 = Strongly disagree
2 = Somewhat disagree
3 = Neither
4 = Somewhat agree
5 = Strongly agree
99 = Don’t know/Prefer not to answer

Q24r1: Search and rescue - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if any, did you know were roles of the Royal Canadian Air Force before taking this survey?
0 = NO TO: Search and rescue
1 = Search and rescue

Q24r2: Using satellites in space to monitor territory, gather intelligence, and/or identify targets - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if any, did you know were roles
0 = NO TO: Using satellites in space to monitor territory, gather intelligence, and/or identify targets
1 = Using satellites in space to monitor territory, gather intelligence, and/or identify targets

Q24r3: Air demonstrations (for example aeronautics and flypasts for airshows and events of national significance) - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if any, did you kn
0 = NO TO: Air demonstrations (for example aeronautics and flypasts for airshows and events of national significance)
1 = Air demonstrations (for example aeronautics and flypasts for airshows and events of national significance)

Q24r4: Maritime aviation, including gathering intelligence, anti-submarine and anti-surface warfare, and surveillance over water - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if
0 = NO TO: Maritime aviation, including gathering intelligence, anti-submarine and anti-surface warfare, and surveillance ov
1 = Maritime aviation, including gathering intelligence, anti-submarine and anti-surface warfare, and surveillance over wate

Q24r5: Transportation of troops and equipment during training, domestic operations and deployments in other countries - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if any, did yo
0 = NO TO: Transportation of troops and equipment during training, domestic operations and deployments in other countries
1 = Transportation of troops and equipment during training, domestic operations and deployments in other countries

Q24r6: Transportation of government officials and foreign dignitaries - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if any, did you know were roles of the Royal Canadian Air Forc
0 = NO TO: Transportation of government officials and foreign dignitaries
1 = Transportation of government officials and foreign dignitaries

Q24r7: Aerospace Warning and Aerospace Control (defending Canada and allies against attacking enemy aircraft or missiles) - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if any, di
0 = NO TO: Aerospace Warning and Aerospace Control (defending Canada and allies against attacking enemy aircraft or missiles
1 = Aerospace Warning and Aerospace Control (defending Canada and allies against attacking enemy aircraft or missiles)

Q24r8: Supporting allies, including the North Atlantic Treaty Organization (NATO), in overseas operations, including provision of combat aircraft - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internatio
0 = NO TO: Supporting allies, including the North Atlantic Treaty Organization (NATO), in overseas operations, including pro
1 = Supporting allies, including the North Atlantic Treaty Organization (NATO), in overseas operations, including provision

Q24r99: Don’t know/Prefer not to say - The following is a list of some of the roles the Royal Canadian Air Force plays domestically and internationally. Which, if any, did you know were roles of the Royal Canadian Air Force before taking this survey?
0 = NO TO: Don’t know/Prefer not to say
1 = Don’t know/Prefer not to say

A25: Search and rescue.
1 = 1 - Not important at all
2 = 2
3 = 3
4 = 4
5 = 5 - Very important
99 = Don’t know/Prefer not to say

A33: The Canadian Army
1 = Not at all likely
2 = Not very likely
3 = Somewhat likely
4 = Very likely
99 = Don’t know/Prefer not to answer

Q36: How knowledgeable do you feel you are about opportunities within the Royal Canadian Air Force specifically?
1 = Not at all knowledgeable
2 = Not very knowledgeable
3 = Somewhat knowledgeable
4 = Very knowledgeable
99 = Don’t know/Prefer not to answer

Q37: How interested would you be in joining the Royal Canadian Air Force?
1 = Not at all interested
2 = Not very interested
3 = Somewhat interested
4 = Very interested
99 = Don’t know/Prefer not to answer

A38: The Canadian Army
1 = Very unappealing
2 = Somewhat unappealing
3 = Neither appealing nor unappealing
4 = Somewhat appealing
5 = Very appealing
99 = Don’t know/Prefer not to answer

Q41: If a person you know, such as a family member or friend, told you that they were joining the Royal Canadian Air Force, would your reaction to that decision be…
1 = Very unfavourable
2 = Somewhat unfavourable
3 = Neutral
4 = Somewhat favourable
5 = Very favourable
99 = Don’t know/Prefer not to answer

Q42plug: Q42plug
1 = There is a wide variety of jobs available within Royal Canadian Air Force.
2 = Most of the jobs available in the Royal Canadian Air Force are for pilots.

Q44: Have you ever seen a performance of the Snowbirds?
1 = No
2 = Yes, both in-person and on video
3 = Yes, only on video
4 = Yes, only in-person
99 = Don’t know/Prefer not to answer

G7Q46: The Snowbirds are a recognizable symbol of the Royal Canadian Air Force. - To what extent do you agree or disagree with the following statements?
1 = Strongly disagree
2 = Somewhat disagree
3 = Neither
4 = Somewhat agree
5 = Strongly agree
99 = Don’t know/Prefer not to say

Q49r1: To the best of your knowledge, for how many years has Canada officially had a national air force?
9999 = I don't know

noanswerQ49_r99: To the best of your knowledge, for how many years has Canada officially had a national air force?: I don't know - No Answer
0 = NO TO: To the best of your knowledge, for how many years has Canada officially had a national air force?: I don't know
1 = To the best of your knowledge, for how many years has Canada officially had a national air force?: I don't know

Q50: Prior to this survey, had you heard, read or seen anything about the 100th anniversary of the RCAF?
1 = Yes, clearly recall
2 = Yes, vaguely recall
3 = No
99 = Don’t know/Prefer not to say

Q51: In your view, how important is it for Canadians to celebrate the Royal Canadian Air Force’s Centennial anniversary?
1 = 1 - Not important at all
2 = 2
3 = 3
4 = 4
5 = 5
6 = 6
7 = 7 - Extremely important
99 = Don’t know/Prefer not to say

Q52: The Royal Canadian Air Force has come up with the logo below to mark its 100th anniversary. How favourable or unfavourable an opinion do you have of this logo?
1 = 1 - Completely unfavourable
2 = 2
3 = 3
4 = 4 - Neutral
5 = 5
6 = 6
7 = 7 - Completely favourable
99 = Don’t know/Prefer not to say

Q53: How appropriate or inappropriate is this logo for the Royal Canadian Air Force to use to celebrate its 100th anniversary?
1 = 1 - Completely inappropriate
2 = 2
3 = 3
4 = 4 - Neutral
5 = 5
6 = 6
7 = 7 - Completely appropriate
99 = Don’t know/Prefer not to say

Q55: Would you be interested in learning more about the Royal Canadian Air Force?
1 = Not interested at all
2 = Not very interested
3 = Somewhat interested
4 = Very interested
99 = Don’t know/Prefer not to say

Q56r1: Facebook - Do you follow the Royal Canadian Air Force on any of the following social media channels?
0 = NO TO: Facebook
1 = Facebook

Q56r2: Twitter - Do you follow the Royal Canadian Air Force on any of the following social media channels?
0 = NO TO: Twitter
1 = Twitter

Q56r3: Instagram - Do you follow the Royal Canadian Air Force on any of the following social media channels?
0 = NO TO: Instagram
1 = Instagram

Q56r4: YouTube - Do you follow the Royal Canadian Air Force on any of the following social media channels?
0 = NO TO: YouTube
1 = YouTube

Q56r96: Other (please specify) - Do you follow the Royal Canadian Air Force on any of the following social media channels?
0 = NO TO: Other (please specify)
1 = Other (please specify)

Q56r97: Do not follow the RCAF on any social media channels - Do you follow the Royal Canadian Air Force on any of the following social media channels?
0 = NO TO: Do not follow the RCAF on any social media channels
1 = Do not follow the RCAF on any social media channels

Q57r1: Canadian Armed Forces website - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Canadian Armed Forces website
1 = Canadian Armed Forces website

Q57r2: Email - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Email
1 = Email

Q57r3: News stories - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: News stories
1 = News stories

Q57r4: Podcasts - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Podcasts
1 = Podcasts

Q57r5: Radio - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Radio
1 = Radio

Q57r6: Social media posts (Facebook, Twitter, Instagram, etc.) - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Social media posts (Facebook, Twitter, Instagram, etc.)
1 = Social media posts (Facebook, Twitter, Instagram, etc.)

Q57r7: Television - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Television
1 = Television

Q57r8: Videos on sites such as YouTube - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Videos on sites such as YouTube
1 = Videos on sites such as YouTube

Q57r96: Other (please specify): - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO: Other (please specify):
1 = Other (please specify):

Q57r97: None/ not interested - - How would you prefer to learn more or receive information about the Royal Canadian Air Force?
0 = NO TO:
1 = None/ not interested

Q58: What is the highest level of formal education that you have completed?
1 = Grade 8 or less
2 = Some high school
3 = High school diploma or equivalent
4 = Registered apprenticeship or other trades certificate or diploma
5 = College, CEGEP or other non-university certificate or diploma
6 = University certificate or diploma below bachelor’s level
7 = Bachelor’s degree
8 = Post graduate degree above bachelor’s level
9 = Currently a student
99 = Don’t know/Prefer not to answer

Q59: Which of the following categories best describes your total household income? That is, the total income of all persons in your household combined, before taxes.
1 = Under $20,000
2 = $20,000 to just under $40,000
3 = $40,000 to just under $60,000
4 = $60,000 to just under $80,000
5 = $80,000 to just under $100,000
6 = $100,000 to just under $150,000
7 = $150,000 and above
99 = Don’t know/Prefer not to answer

Q60: Would you describe the community you live in as…?
1 = Urban
2 = Suburban
3 = Rural
4 = Remote
99 = Don’t know/Prefer not to say

A61: The Canadian Army
1 = Never known someone who served
2 = Know a current member and know or have known a veteran
3 = Know or have known a veteran
99 = Don’t know/Prefer not to say

G8Q61: The Canadian Army - For each of the following, please indicate whether you know someone who is currently serving and/or know or knew someone who is or was a veteran, both, or have never known someone who served.
1 = Know only a current member
2 = Know or have known a veteran
3 = Know a current member and know or have known a veteran
4 = Never known someone who served
99 = Don’t know/Prefer not to say

noanswerG9_r97: Is there any other feedback you would like to provide about the Royal Canadian Air Force?: I have nothing addition to say - No Answer
0 = NO TO: Is there any other feedback you would like to provide about the Royal Canadian Air Force?: I have nothing additio
1 = Is there any other feedback you would like to provide about the Royal Canadian Air Force?: I have nothing addition to sa

noanswerG9_r99: Is there any other feedback you would like to provide about the Royal Canadian Air Force?: Don’t know/Prefer not to say - No Answer
0 = NO TO: Is there any other feedback you would like to provide about the Royal Canadian Air Force?: Don’t know/Prefer no
1 = Is there any other feedback you would like to provide about the Royal Canadian Air Force?: Don’t know/Prefer not to sa