WAVE - Wave Flag
LANG - Language
QA - Does anyone in your household work for any of the following organizations?
QB - What is your gender?
QC - In what year were you born?
QD - In which of the following age categories do you belong?
QE - In which province or territory do you live?
D7 - Are you part of an Indigenous group, that is, First Nations, Metis or Inuk (Inuit)?
D9 - What is the language you first learned at home as a child and still understand?
Q1 - Over the past three weeks, have you seen, read or heard any advertising from the Government of Canada?
Q3 - Think about the most recent Government of Canada ad that comes to mind. What do you remember about this ad?
T1A - Over the past three weeks, have you seen, read or heard any Government of Canada advertising about the Canadian Armed Forces?
T1B - Where have you seen, read or heard this ad about the Canadian Armed Forces?
T1C - What do you remember about this ad?
T1D - Did you do anything as a result of seeing, hearing, or reading recent advertising about the Canadian Armed Forces?
T1E - What did you do as a result of seeing, hearing, or reading recent advertising about the Canadian Armed Forces?
T1F - After having recently seen, heard or read advertising about the Canadian Armed Forces, did you specifically take steps to learn more about jobs offered by the Canadian Armed Forces?
T1FA - Why didn't you take steps to learn more about jobs offered by the Canadian Armed Forces?
T1G - And over the past three weeks, have you seen, heard or read any advertising specifically showing members of the Canadian Armed Forces doing their job?
T1H - What do you remember about this ad?
T1I - If someone you know, such as a family member or friend, told you that they were joining the Canadian Armed Forces, how would you view that decision? Would your reaction be?
T1JA - To what extent are you aware of: - Career or job options in the Canadian Armed Forces?
T1JB - To what extent are you aware of: - Educational and training options within the Canadian Armed Forces?
T1JC - To what extent are you aware of: - Career or job options among women within the Canadian Armed Forces?
T1JD - To what extent are you aware of: - Career or job options among Indigenous Peoples in the Canadian Armed Forces?
T1JE - To what extent are you aware of: - Opportunities specifically within the Reserve Force of the Canadian Armed Forces?
T1JF - To what extent are you aware of: - Summer programs among Indigenous Peoples in the Canadian Armed Forces?
T1JG - To what extent are you aware of: - Fall programs among Indigenous Peoples in the Canadian Armed Forces?
T1JH - To what extent are you aware of: - The Canadian Armed Forces (CAF) Regular Force?
T1JI - To what extent are you aware of: - The Canadian Armed Forces (CAF) Reserve Force?
T1K - Over the past three weeks, have you seen or read content related to recruitment into the Canadian Armed Forces on television and/or social media websites such as YouTube, X (formally known as Twitter), or LinkedIn?
T2KA - Please indicate the degree to which you agree or disagree with the following statements: - I am interested in seeing targeted advertising based on my employment interests.
T2KB - Please indicate the degree to which you agree or disagree with the following statements: - I am more likely to engage with an ad when it?s based on my employment interests.
T3K1 - Please describe how you would like to see advertisements related to employment.
T3K2 - What would make you engage with an ad?
T3K3 - What else, if anything, would make you more likely to engage with an ad?
T1LA - [VIDEO] Over the past three weeks, have you seen, read or heard this ad?
T1MA - [VIDEO] Where have you seen, read or heard this ad?
T1NA - [VIDEO] What do you think is the main point this ad is trying to get across?
T1OA - [VIDEO] Do you think this advertisement provides an authentic representation of the Canadian Armed Forces?
T1LB - [STATIC AD] Over the past three weeks, have you seen or read these ads?
T1MB - [STATIC AD] Where have you seen or read these ads?
T1NB - [STATIC AD] What do you think is the main point these ads are trying to get across?
T1OB - [STATIC AD] Do you think these advertisements provide an authentic representation of the Canadian Armed Forces?
NT1PAA - Thinking about all the ads you just saw, please indicate your level of agreement with the following... - These ads catch my attention
NT1PAB - Thinking about all the ads you just saw, please indicate your level of agreement with the following... - These ads are relevant to me
NT1PAC - Thinking about all the ads you just saw, please indicate your level of agreement with the following... - These ads are difficult to follow
NT1PAD - Thinking about all the ads you just saw, please indicate your level of agreement with the following... - These ads do not favour one political party over another
NT1PAE - Thinking about all the ads you just saw, please indicate your level of agreement with the following... - These ads talk about an important topic
NT1PAF - Thinking about all the ads you just saw, please indicate your level of agreement with the following... - These ads provide new information
NT1PAG - Thinking about all the ads you just saw, please indicate your level of agreement with the following... - These ads clearly convey that the Canadian Armed Forces have 100+ careers available
T1LC - [VIDEO] Over the past three weeks, have you seen, read or heard this ad?
T1MC - [VIDEO] Where have you seen, read or heard this ad?
T1NC - [VIDEO] What do you think is the main point this ad is trying to get across?
T1OC - [VIDEO] Do you think this advertisement provides an authentic representation of the Canadian Armed Forces?
T1LD - [STATIC AD] Over the past three weeks, have you seen or read these ads?
T1MD - [STATIC AD] Where have you seen or read these ads?
T1ND - [STATIC AD] What do you think is the main point these ads are trying to get across?
T1OD - [STATIC AD] Do you think these advertisements provide an authentic representation of the Canadian Armed Forces?
NT1PBA - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads catch my attention
NT1PBB - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads are relevant to me
NT1PBC - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads are difficult to follow
NT1PBD - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads do not favour one political party over another
NT1PBE - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads talk about an important topic
NT1PBF - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads provide new information
NT1PBG - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads clearly convey that the Canadian Armed Forces have 100+ careers available
NT1PBH - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads made me want to learn more about the opportunities available within the Canadian Armed Forces.
NT1PBI - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads showed me that there are careers within the Canadian Armed Forces that align with my education...
NT1PBJ - Thinking only about the two ads you just saw, please indicate your level of agreement with the following... - These ads introduced me to specific jobs within the Canadian Armed Forces that I was previously unfamiliar with.
D1 - Which of the following categories best describes your current employment status?
D2 - What is the highest level of formal education that you have completed?
D3 - Are there any children under the age of 18 currently living in your household?
D4 - Which of the following categories best describes your total annual household income, including income from all household members, before taxes are deducted?
D5 - Where were you born?
D5A - Where were you born?
D6 - In what year did you first move to Canada?
D8 - You may belong to one or more racial or cultural groups on the following list. Are you...?
D10 - Are there any questions in this survey that you found difficult to understand?
D11 - Which questions did you find difficult to understand?