Prepared by: Phoenix Strategic Perspectives Inc.
Prepared for: Natural Resources Canada
POR Number: 057-17
Contract Number: 23483-181003/001/CY
Contract Award Date: 2017-12-11
Date of Submission: 2018-03-29
March 2018
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Phoenix Strategic Perspectives (Phoenix SPI) was commissioned by Natural Resources Canada (NRCan) to conduct public opinion research with Canadians on natural resources issues. This research was conducted to assess, through qualitative and quantitative methodologies, Canadian public opinion on a range of natural resource issues. The results of this research will inform the Government of Canada of the opinions and perceptions of Canadians on key resource issues and will ensure that departmental plans, policies and communications are responsive to the needs of the public.
To meet the research objectives, qualitative and quantitative research was conducted with Canadians. This included a series of 10 in-person focus groups in five locations across Canada and an 11-minute random digit dial (RDD) telephone survey of 2,200 Canadians, 18 years of age or older.
Ten in-person focus groups were conducted between January 24th and February 1st, 2018. Two sessions were conducted in each of the following cities: Mississauga, Chicoutimi (French), Victoria, Edmonton, and Moncton. Participants were Canadians between 18 and 74 years of age. The groups were segmented by household income. The first group in each city was conducted with Canadians from lower and middle household incomes and the second group was conducted with Canadians from higher incomes. Five to eight participants took part in each group. In all, 76 Canadians attended the 90-minute focus groups. In appreciation of their time, participants received an $100 honorarium. This phase of the research was qualitative in nature and, as such, the results provide an indication of participants’ views about the issues explored, but they cannot be generalized to the full population of members of the general public.
An 11-minute random digit dial (RDD) telephone survey was conducted with 2,200 adult Canadians from March 5-25, 2018. An overlapping dual-frame (landline and cell phone) sample was used to minimize coverage error. Interviewing was conducted by Elemental Data Collection (EDCI) using computer aided telephone interviewing (CATI) technology. The margin of error for this sample is ±2.3%, at a 95% confidence level (adjusted for stratified sampling). The survey data has been weighted by region, age and gender to ensure results that are representative of the Canadian population. Population figures from Statistics Canada 2016 Census were used to construct the weights. More information about the methodology can be found in Annex 2b.
Forests, forestry and wood were words mentioned most often by participants when thinking of Canada’s natural resources, followed less commonly by water and oil and gas. Mentions also included words used to describe revenue generation, depletion and governance. Some participants described Canada’s natural resources as nature and offered expressions of its abundance in Canada.
Participants collectively identified a range of important natural resource issues, with clean water receiving the most mentions, followed by overexploitation and depletion of natural resources, with many noting the importance of conservation and proper remediation. Other mentions included concerns about global competitiveness and trade barriers, foreign ownership of natural resources, clean energy, and post-consumer waste.
There was a consensus that natural resource industries are important to Canada’s economy. Reasons given included their importance as drivers of the economy, the abundance of Canada’s resources, and international demand.
Resource industries currently seen as most important include forestry and oil/oil sands, followed by mining and hydro-electricity. Looking ahead 20 years, participants anticipate a growth in the importance of solar and, to a lesser extent, wind power. A couple of participants in a number of groups also noted the potential for the increased use of nuclear energy and a decrease in the importance of mining, forestry, and oil/oil sands.
Most common suggestions of how the Government of Canada could support renewable energy industries were through research and development funding, subsidies and incentives for companies investing in these sectors, as well as incentives to citizens to motivate them to switch to alternative energy sources.
More participants felt that industries are committed to minimizing the environmental impact of their operations. Some added that they, nevertheless, have little awareness of concrete actions taken by industry. In addition, some observed that pressure from environmental groups and the public, as well as government regulation and oversight, has made it necessary for industries to demonstrate their commitment. Those who felt that industries are not committed believe they are more inclined to prioritize profits over minimizing the environmental impact of their operations.
There was a general impression that the Government of Canada is committed to developing Canada’s natural resources in a way that minimizes the impact on the environment. Some, however, felt that the Government of Canada would not abandon traditional resource sectors because the economic price to pay is too high.
Climate change and issues related to climate change led the way as the environmental issues participants felt the Government of Canada should focus on most. Reasons offered to explain the importance of environmental issues suggested the perception that climate change is an all-pervasive phenomenon that touches every aspect of life on the planet. Water availability/quality, water/air/soil pollution, and, to a lesser extent, post-consumer waste were also identified as environmental priorities.
A number of participants suggested little had changed in their energy use over their lifetime. Changes mentioned included purchasing energy efficient appliances and light bulbs as well as generally using less heat and air conditioning. A small number mentioned biking, carpooling or taking public transportation, installing heat pumps, or upgrading insulation, windows and doors.
The expression most preferred in describing Canada’s transition to a low-carbon economy was ‘Transitioning from fossil fuels to renewables’. The most common reason given was the wording suggested the transition would be gradual. The expression most likely to be disliked was ‘Phasing out fossil fuels’ because it was seen as too drastic, with no replacement identified.
When discussing a transition to a low carbon economy, participants often had difficulty identifying the positive and negative impacts on themselves personally, with many suggesting these would only affect future generations. The most frequently identified positive benefits generally included better health, a healthier environment, and new jobs in new industries. Most frequently identified drawbacks included increased direct and trickle-down costs and loss of jobs in traditional resource sectors.
Participants tended to have difficulty assessing the extent to which the Government of Canada works collaboratively with provincial and territorial governments, Indigenous Peoples, and other countries. In fact, many said that they simply do not know. Many assumed that such collaborative work does take place, but that the details of such interactions were not well-known.
No natural resources issue was mentioned by respondents with any significant frequency. However, the top issues, mentioned by 11% of respondents, were making sure we have enough resources for future generations, protecting forests, lakes, habitats, and water pollution/contamination.
On average, one-third of Canadians think the Government of Canada is doing a good job managing Canada’s natural resources. Specifically, between three in 10 and four in 10 Canadians indicated they felt the federal government is doing a good job in each of the five areas assessed. The areas that were assessed most positively include making sure natural resources are developed in a way that respects the environment (39%), ensuring Canada’s natural resources are developed in a way that creates economic growth (37%), and working collaboratively with provincial and territorial governments (36%).
With regards to the importance of natural resource industries to the Canadian economy, Canadians were most likely to attribute importance to hydro-electricity (78%) and forestry (75%). This was closely followed by oil, which was identified as important by seven in 10 Canadians. Canadians were least likely to view nuclear energy (37%) as an important driver of Canada’s economy.
Perceived future importance of natural resources industries
When asked to look ahead and consider which natural resource industries will increase in importance to Canada’s economy, most Canadians pointed to solar power (81%), followed by wind power (70%). Just over half (58%) mentioned hydro-electricity. In contrast, 44% of respondents think the importance of the oil industry will decrease.
When asked what should most guide decisions about Canada’s energy future, three in 10 (29%) Canadians said that reducing greenhouse gas emissions should be the guide. This was followed by keeping energy affordable (26%) and making sure our energy is produced, transported and used safely (21%). Approximately one in 10 pointed to generating more energy-related jobs (12%) and getting our energy products to market (10%) as preferred priorities.
Increasing the use of solar power was seen by most Canadians (78%) as a way to help with cleaner air in Canada. Furthermore, 70% said that increasing the use of wind power would help. Conversely, fewer than one in three (27%) Canadians felt that increasing the use of nuclear power would help with cleaner air.
The majority of Canadians perceived natural gas to be the most affordable energy used in homes (79%). Hydroelectricity followed, with seven in 10 respondents perceiving it to be somewhat or very affordable. Just over half of Canadians considered solar (59%), oil (55%), and wind (55%) to be somewhat or very affordable energy sources. Conversely, the plurality (44%) said that nuclear is not very or not at all affordable.
Additional Information
Contract value:
The contract value was $157,780.21 (including applicable taxes).
Statement of Political Neutrality:
I hereby certify as a Senior Officer of Phoenix Strategic Perspectives that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research. Specifically, the deliverables do not contain any reference to electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leader.
Alethea Woods
President
Phoenix Strategic Perspectives Inc.
Forests, forestry, lumber, and wood were words mentioned most often by participants when thinking of Canada’s natural resources, followed less commonly by references to water and oil and gas. A number of participants used words to describe the value of natural resources in terms of wealth/revenue generation, and the vastness of Canada’s natural resources. Finally, the words diminished or exploited came to mind to a few when thinking of Canada’s natural resources.
Participants collectively identified a range of important natural resource issues, with clean water receiving the most mentions, followed by overexploitation and depletion of natural resources, with many noting the importance of conservation and proper remediation. A host of other issues was mentioned less frequently, including concerns over global competitiveness and trade barriers, foreign ownership of natural resources, developing export markets, clean energy, post-consumer waste, air quality, global warming/climate change, carbon emissions and greenhouse gases, working with Indigenous People regarding resource development, and enforcement of government environmental regulations.
There was a consensus that natural resource industries are important to Canada’s economy. Reasons given included their importance as drivers of the economy, the abundance and variety of Canada’s resources, and the international demand for Canada’s resources.
Resource industries currently seen as most important include forestry and oil/oil sands, followed by mining, hydro-electricity, and natural gas. Reasons offered by participants for their perceived importance were that Canada is rich/abundant in all of them, that each one is a huge domestic employer, and that there is a strong demand/need internationally for these resources.
Looking ahead 20 years, participants anticipate a growth in the importance of solar power, followed, to a lesser extent, by wind power. A couple of participants in a number of groups also noted the potential for the increased use of nuclear energy. Conversely, participants anticipated a decrease in the importance of mining, forestry, and oil/oil sands due mainly to reduced supply and/or demand and heightened environmental concerns. The main reasons provided by participants to explain the increased importance of solar and wind power were similar. Both were generally described as environmentally friendly, renewable, and sustainable, and it was noted that both are already being developed and being advanced further through research and development. A few felt wind power was currently less reliable, with a couple noting that wind farms are large, visually unappealing and/or noisy.
Key points regarding other resource industries in 20 years included the following:
The most common ways in which participants felt the Government of Canada could support renewable energy industries included through R&D development funding, subsidies and incentives for companies investing in these sectors, and incentives to citizens to motivate them to switch to alternative energy sources. Measures identified less frequently included the following:
Most participants felt that industries are committed to minimizing the environmental impact of their operations, though some added that they have little awareness of concrete actions taken by industry. Some observed pressure from environmental groups and the public, as well as government regulation and oversight, has made it necessary for industries to demonstrate their commitment. Those who feel that industries are not committed believe they are more inclined to prioritize profits over minimizing the environmental impact of their operations.
There was a general impression that the Government of Canada is committed to developing Canada’s natural resources in a way that minimizes the impact on the environment. Some, however, felt that the Government of Canada would not abandon traditional resource sectors the economic price to pay is too high.
Climate change and issues related to climate change led the way as the environmental issues participants felt the government should focus on most. The most frequently given reason to explain its importance was the perception that climate change is an all-encompassing phenomenon that touches every aspect of life on the planet. Other mentions included water availability/water quality, water/air/soil pollution and, to a lesser extent, post-consumer waste.
Measures participants think the Government is taking to address this issue included setting targets for reduction in carbon emissions, creating a carbon tax, and signing the Paris Agreement.
While a number of participants suggested little has changed in their energy use over their lifetime, at least some participants in every group identified changes they have taken regarding their own energy use. Routinely identified measures include the following:
Measures identified less frequently included the following:
Other mentioned measures related to recycling. A few suggested their energy use had increased over time.
Participants were presented with a list of ways people might describe Canada's approach in working towards a low-carbon economy. The expressions were:
Below is feedback regarding each of these expressions.
This expression was most preferred in describing Canada’s transition to a low-carbon economy.
Positive: Participants who liked this expression said it sounded like a more gradual transition, thoughtful, practical, and done right. Some who liked this expression found it less threatening, more collaborative and felt it suggested there would be a plan and structures put in place to help Canadians adapt.
Negative: Those who did not like the expression suggested it sounded too bureaucratic, and that the meaning of the words “transition” and “renewables” were not clear. Others did not like the implication of discontinuing fossil fuel availability.
Participants also liked this expression.
Positive: Many participants liked the expression because it did not suggest a discontinuation of fossil fuel usage. Other positive comments were that it sounded positive, non-threatening and realistic.
Negative: Those who said they did not like the expression felt the meaning of the words “diversifying” and “energy mix” were too ambiguous. Others said the expression belittled the drastic change that is set to take place.
Fewer participants found this expression appealing.
Positive: Some participants liked the expression because it sounded as though fossil fuels would continue to form part of Canada’s energy mix. In addition, to a couple of participants, “moving” sounded like infrastructure is already in place. Finally, a few felt the language was less complex.
Negative: Some participants felt the expression was too harsh and insisted that fossil fuels were here to stay, while others felt more immediate action was required to eliminate the use of fossil fuels.
Very few participants said they liked this expression.
Positive: While some liked that the expression sounded action-oriented, positive, realistic, and softer, some felt it implied adding to and not replacing fossil fuels.
Negative: Those who did not like the expression felt it made it sound as if renewables are not already a part of Canada’s energy mix. Some did not like that it did not suggest reducing Canada’s dependence on fossil fuels. In addition, a couple of participants did not like it because they felt it implied adding even more renewables to the current energy mix (something they did not favour).
Very few participants liked this expression.
Positive: Those who like the expression said that it needs to be done, that it sounds about right, and that Canada needs to eliminate fossil fuels from its energy mix.
Negative: Those who did not like the expression said it was going too far to suggest the elimination of fossil fuels. They felt Canada’s climate is too harsh and that renewables would be unreliable in fulfilling Canada’s energy needs. A couple suggested that even renewables could create environmental issues.
Participants often had difficulty identifying the positive and negative impacts of a transition to a low carbon economy on themselves personally, with many suggesting that the real impacts would not affect them but the next generation.
For some, the thought of a low-carbon economy brought a sense of well-being and optimism in Canada’s future. The most frequently identified positive benefits included better health, a healthier environment, and the creation of new jobs in new industries. A few suggested that electric vehicles would become more affordable and there would be less driving and less traffic.
For others, the unknowns of a low-carbon economy brought some anxiety. The most frequently identified negative impacts included both direct and trickle-down costs, mentions of job losses in traditional resource sectors, as well as inconveniences to their current lifestyles. A couple suggested renewable and energy efficient equipment would create more waste disposal issues.
Participants tended to have difficulty assessing the extent to which the Government of Canada works collaboratively with provincial and territorial governments, Indigenous Peoples, and other countries. In fact, many said that they simply do not know what is taking place between the Government of Canada and these actors. Many assumed that such collaborative work does take place, but that the details of such interactions are not well known to members of the general public.
Below is feedback regarding each of these areas of collaboration.
Examples of collaboration between the Government of Canada and provincial governments included working on pipeline issues and intergovernmental meetings following the signing of the Paris Agreement.
Perceived barriers/challenges to this type of collaboration included jurisdictional issues between federal and provincial governments, provinces having different/conflicting agendas/priorities and different degrees of power/influence, and both levels of government being approached by various lobbying and advocacy groups with differing agendas.
Examples of collaboration included the Government of Canada consulting with Indigenous Peoples regarding resource development issues and the establishment of commissions of inquiry.
Perceived barriers/challenges to this type of collaboration included possible mistrust of the Government of Canada by Indigenous Peoples, Indigenous Peoples face other important issues/immediate priorities (e.g. clean water, housing, health), possible conflict between a desire to develop natural resources and the desire to maintain a traditional lifestyle, and issues related to devolution of power from the Government of Canada to Indigenous Peoples.
Examples of collaboration between the Government of Canada and other countries included the Paris Agreement as well as ongoing summits/international meetings.
Perceived barriers/challenges to this type of collaboration included difficulty establishing agreement/consensus between so many actors, different perceptions of national interest at play between countries, concerns over protecting national sovereignty, countries being at different levels of economic and technological development, and Canada having limited influence on the international stage.
Canadians were asked, without prompting, to identify the most important issue facing Canada today when it comes to natural resources. A wide range of issues was offered, from environmental stewardship to economic concerns, but none was mentioned with any significant frequency. The top issues, each mentioned by 11% of respondents, were making sure we have enough resources for future generations, protecting forests, lakes, habitats and water pollution/contamination. All other issues were mentioned by fewer than one in 10 respondents, as illustrated in the table below.
Issues | % |
---|---|
Making sure we have enough resources for future generations | 11% |
Protecting forests, lakes, habitat | 11% |
Water pollution/contamination | 11% |
Pipeline approval/need for construction | 6% |
Air pollution/emissions | 5% |
Marketing our natural resource products | 5% |
Pipelines/oil spills/environmental impact | 4% |
Oil issues/ pipelines (unspecified) | 4% |
Climate change | 4% |
Energy costs | 3% |
Reliable energy supply | 3% |
Trade issues with US | 3% |
Forestry issues | 2% |
Economic/trade issues | 2% |
More jobs in natural resources | 2% |
Softwood lumber | 1% |
Low oil prices | 1% |
Fracking | <1% |
Protecting agricultural land | <1% |
Other | 3% |
Base: n=2.200 (all respondents) Question 1: In your view, what is the most important issue facing Canada today when it comes to our natural resources? Don’t know/no response: 19% |
Among the top issues cited, the most pronounced subgroup differences related to region. The likelihood of identifying adequate resources for future generations was higher in the North, Atlantic Canada, British Columbia, and Ontario than it was in Quebec and Alberta. Those in Atlantic Canada, Ontario, and British Columbia were more likely to mention protecting forests, lakes and habitat than those in Quebec and Alberta. As well, the likelihood of citing water pollution was lower in British Columbia and Alberta than elsewhere in the country, while Albertans were the most apt to view pipeline approval as the top issue facing Canada.
Canadians are divided when it comes to perceptions of the Government of Canada’s performance on specific aspects of natural resource management. Between three in 10 and four in 10 Canadians said the federal government is doing a good job in each of the areas they were asked to assess. In all but area, working with the Indigenous People of Canada, Canadians who did not provide a positive rating of government performance were more likely to be neutral than to rate performance as poor.
Areas that were assessed most positively include ensuring that natural resources are developed in an environmentally-responsible manner (39%) and in a way that creates economic growth (37%), as well as working collaboratively with provincial and territorial governments (36%).
10-point scale: 10=very good job, 1=very poor job | |||
Areas | % 7-10 Good |
% 5-6 Neutral |
% 1-4 Poor |
---|---|---|---|
Making sure natural resources are developed in a way that respects the environment | 39% | 35% | 23% |
Ensuring Canada’s natural resources are developed in a way that creates economic growth for the entire country | 37% | 34% | 26% |
Working collaboratively with the provincial and territorial governments to support an economically strong and environmentally sound energy future for Canada [SPLIT SAMPLE] | 36% | 34% | 27% |
Working collaboratively with the Indigenous People of Canada to support an economically strong and environmentally sound energy future for Canada [SPLIT SAMPLE] | 31% | 29% | 33% |
Providing opportunities for Canadians to participate in consultations on energy and natural resource projects | 29% | 33% | 31% |
Base: n=2.200 (all respondents) Split Base: n=1106 and 1094 Q2: Rate the performance of the Government of Canada in each area…? Don’t know/no response: 2%-7% |
On the issue of economic growth and working collaboratively with the provincial and territorial governments, respondents from Quebec and Ontario were more likely to provide positive performance ratings. When it comes to developing Canada’s natural resources in a way that respects the environment and providing opportunities to participate in consultations, respondents from the North were less likely than Canadians elsewhere in the country to say the Government of Canada is doing a good job.
The likelihood of rating Government of Canada performance as good across all these areas was higher among Canadians under 35 years of age and those with annual household incomes of under $40,000. In addition, those living in rural communities were less likely than those from larger communities to rate Government of Canada performance as good when it comes to developing Canada’s natural resources in a way that creates economic growth for the entire country and to providing opportunities for Canadians to participate in consultations.
In terms of the importance of natural resource industries to the Canadian economy at this time, Canadians were most likely to point to hydro-electricity (78%) and forestry (75%). Following this, seven in 10 pointed to the oil industry, while two-thirds rated the natural gas industry as important. Slightly more than half of Canadians surveyed said the mining (58%), solar power (58%), and wind power (53%) industries are important drivers of Canada’s economy. In contrast, fewer than four in 10 (37%) think that the nuclear energy industry is important to Canada’s economy at this time.
10-point scale: 10=extremely important, 1=not at all important | |||
Industries | % 7-10 Important |
% 5-6 Neutral |
% 1-4 Not important |
---|---|---|---|
Hydro-electricity | 78% | 13% | 8% |
Forestry | 75% | 17% | 7% |
Oil | 70% | 17% | 12% |
Natural gas | 67% | 21% | 9% |
Mining | 58% | 25% | 13% |
Solar power | 58% | 20% | 20% |
Wind power | 53% | 23% | 21% |
Nuclear energy | 37% | 26% | 30% |
Base: n=2.200 (all respondents) Q3: How important are each of the following industries to Canada’s economy today…? Don’t know/no response: 1%-7% |
With the exception of natural gas and nuclear energy, Canadians age 55+ were less likely than younger Canadians to rate these industries as important drivers of Canada’s economy.
Regional differences were pronounced in this area. The likelihood of attributing importance to the forestry industry was higher in British Columbia and Ontario. Albertans were least likely to say that hydro-electricity is important, and most apt to point to oil and natural gas as drivers of Canada’s economy. The likelihood of attributing importance to mining was higher in Ontario and the western provinces, while residents of Quebec were less likely to attribute importance to solar power. Wind power was more likely to be viewed as an important driver of the economy in Atlantic Canada, and nuclear energy was most apt to be viewed as important in Ontario.
Looking ahead, Canadians were most likely to point to solar (81%) and wind power (70%) as industries that will increase in importance to Canada’s economy. This is followed, at a distance, by hydro-electricity (58%). Conversely, more than four in 10 (44%) Canadians think the importance of the oil industry will decrease.
Industries | Increase | Decrease | Stay the Same |
---|---|---|---|
Solar power | 81% | 7% | 11% |
Wind power | 70% | 11% | 16% |
Hydro-electricity | 58% | 9% | 31% |
Natural gas | 44% | 22% | 32% |
Forestry | 37% | 24% | 38% |
Nuclear energy | 34% | 35% | 26% |
Oil | 31% | 44% | 23% |
Mining | 25% | 36% | 35% |
Base: n=2.200 (all respondents) Q4: Do you think the importance of these same industries to Canada’s economy will increase, decrease, or stay the same…? Don’t know/no response: 1%-5% |
Respondents who live in Manitoba and Saskatchewan were more likely than those who live in Ontario to say the importance of the hydro-electricity industry will increase. Additionally, those with university degrees were more likely to say this than those with post-graduate degrees , as were Canadians living in urban areas. Residents of Quebec were most likely to say the importance of the oil industry will decrease.
Roughly three in ten (29%) Canadians felt that reducing greenhouse gas emissions should guide decisions about Canada’s energy future. This was followed by one-quarter (26%) saying keeping energy affordable. Additionally, one in five (21%) said making sure our energy is produced, transported and used safely should guide energy-related decisions. Much smaller proportions of respondents cited generating more energy-related jobs (12%) and getting our energy products to market (10%) as preferred priorities for guiding decisions about Canada’s energy future.
Priorities | % |
---|---|
Reducing greenhouse gas emissions | 29% |
Keeping energy affordable | 26% |
Making sure our energy is produced, transported and used safely | 21% |
Generating more energy-related jobs | 12% |
Getting our energy products to market | 10% |
Base: n=2.200 (all respondents) Q5: Which one of the following do you think should most guide decisions about Canada’s energy future? Don’t know/no response: 2% |
Respondents from Quebec, women, as well as those from urban locations were more likely to prefer that reducing greenhouse gas emissions guide decisions about Canada’s energy future. In addition, the likelihood of preferring that this be a priority increased with education levels. Residents of Ontario and Manitoba/Saskatchewan were more likely to prefer that affordability guide decisions about Canada’s energy future, while support for getting our energy products on the market was higher in Alberta. Canadians with post-graduate degrees were more likely to feel that generating more energy-related jobs should be a priority when it comes to decisions about Canada’s energy future.
Most Canadians (78%) agreed that increasing the use of solar power in Canada would help with cleaner air. Additionally, seven in 10 (70%) felt that increasing the use of wind power would help. Fewer than three in 10 (27%) Canadians felt that increasing nuclear power would help with cleaner air in Canada.
10-point scale: 10=strongly agree, 1=strongly disagree | |||
Views | % 7-10 |
% 5-6 |
% 1-4 |
---|---|---|---|
If we are to have cleaner air, we should increase the use of solar power in Canada | 78% | 13% | 8% |
If we are to have cleaner air, we should increase the use of wind power in Canada | 70% | 16% | 13% |
If we are to have cleaner air, we should increase the use of nuclear power in Canada | 27% | 24% | 45% |
Base: n=2.200 (all respondents) Q6: To what extent do you agree or disagree with the following statements…? Don’t know/no response: 1%-4% |
Women and Canadians under 55 years of age were more likely to agree that an increase in the use of solar power is needed for cleaner air. As well, Atlantic Canadians, those living in urban locations, and women were more likely to say that increasing wind power is needed for cleaner air.
The majority of Canadians surveyed felt that natural gas is the most affordable energy used in homes. Four in five (79%) said it is somewhat or very affordable. Following this, seven in 10 (70%) rated hydro-electricity as somewhat or very affordable. Just over half of Canadians considered solar (59%), oil (55%), and wind (55%) to be somewhat or very affordable energy sources. Conversely, the plurality (44%) said that nuclear is not very or not at all affordable.
Energy | Very Affordable | Somewhat Affordable | Not Very Affordable | Not at all Affordable |
---|---|---|---|---|
Natural gas | 28% | 51% | 12% | 4% |
Hydro-electricity | 26% | 44% | 20% | 8% |
Solar | 24% | 35% | 25% | 9% |
Wind | 22% | 33% | 23% | 10% |
Oil | 15% | 41% | 30% | 10% |
Nuclear | 10% | 26% | 23% | 21% |
Base: n=2.200 (all respondents) Q7: Would you say the following are very, somewhat, not very or not at all affordable? Don’t know/no response: 3%-21% |
Residents of Atlantic Canada and Quebec were less likely to say natural gas is affordable, while respondents in Ontario were less apt to feel that hydro-electricity is affordable. The likelihood of saying that solar power is affordable was higher among residents of Atlantic Canada and British Columbia. Residents of Alberta were more likely to say that oil is affordable, while those in Ontario were more apt to say this about nuclear energy.
Education | % |
---|---|
Grade 8 or less | 2% |
Some high school | 6% |
High school diploma or equivalent | 20% |
Registered Apprenticeship or other trades certificate or diploma | 3% |
College, CEGEP or other non-university certificate or diploma | 24% |
University certificate or diploma below bachelor’s level | 11% |
Bachelor’s degree | 21% |
Post graduate degree above bachelor’s level | 13% |
Income level | % |
---|---|
Under $20,000 | 8% |
$20,000 to just under $40,000 | 13% |
$40,000 to just under $60,000 | 14% |
$60,000 to just under $80,000 | 14% |
$80,000 to just under $100,000 | 11% |
$100,000 to just under $150,000 | 15% |
$150,000 and above | 15% |
Employment status | % |
---|---|
Working full-time, that is, 35 or more hours per week | 44% |
Working part-time, that is less than 35 hours per week | 9% |
Self-employed | 8% |
Unemployed, but looking for work | 4% |
A student attending school full-time | 5% |
Retired | 25% |
Not in the workforce (Full-time homemaker, unemployed, not looking for work) | 3% |
Other | 1% |
Community | % |
---|---|
A rural area of 5,000 people or less | 17% |
A rural area of 5,000 to 10,000 people | 11% |
A town or city of 10,000 to 100,000 people | 29% |
An urban centre of 100,000 to 500,000 people | 18% |
And urban centre of 500,000 or more people | 23% |
Language | % |
---|---|
English | 72% |
French | 23% |
Another language | 11% |
Hello/Bonjour, my name is [INSERT]. Would you prefer to continue in English or French? / Préférez-vous continuer en français ou en anglais?
INTERVIEWER NOTE:
FOR ENGLISH GROUPS, IF PARTICIPANT WOULD PREFER TO CONTINUE IN FRENCH, PLEASE RESPOND WITH, "Malheureusement, nous recherchons des gens qui parlent anglais pour participer à ces groupes de discussion. Nous vous remercions de votre intérêt."
FOR FRENCH GROUP, IF PARTICIPANT WOULD PREFER TO CONTINUE IN ENGLISH, PLEASE RESPOND WITH, “Unfortunately, we are looking for people who speak French to participate in this discussion group. We thank you for your interest.
I’m calling from CRC Research, a Canadian research firm. We’re organizing a series of discussion groups on behalf of the Government of Canada to explore current issues of interest to Canadians. The groups will last up to two hours and people who take part will receive a cash gift to thank them for their time.
Participation is completely voluntary. We are interested in your opinions. No attempt will be made to sell you anything or change your point of view. The format is a "round table" discussion led by a research professional with up to eight participants. All opinions will remain anonymous and will be used for research purposes only in accordance with laws designed to protect your privacy.
INTERVIEWER NOTE:
IF ASKED ABOUT PRIVACY LAWS, SAY: “The information collected through the research is subject to the provisions of the Privacy Act, legislation of the Government of Canada, and to the provisions of relevant provincial privacy legislation.”
Before we invite you to attend, we need to ask you a few questions to ensure that we get a good mix of people in each of the groups. This will take 5 minutes. May I continue?
IF ONLY ONE PERSON IN HOUSEHOLD AT Q6, ASK:
*RECRUIT AS HIGH INCOME IN MONCTON AND CHICOUTIMI.
IF A MULTIPLE PERSON HOUSEHOLD AT Q6, ASK:
*RECRUIT AS HIGH INCOME IN MONCTON AND CHICOUTIMI.
ASK ALL
TERMINATE IF RESPONDENT OFFERS ANY REASON SUCH AS A SIGHT OR HEARING PROBLEM, A WRITTEN OR VERBAL LANGUAGE PROBLEM, OR A CONCERN WITH NOT BEING ABLE TO COMMUNICATE EFFECTIVELY.
I would like to invite you to attend the focus group session where you will exchange your opinions in a moderated discussion with other Canadians from your community. The discussion will be led by a researcher from the national public opinion research firm, Phoenix SPI. The group will take place on [DAY OF WEEK], [DATE], at [TIME]. It will last two hours. People who attend will receive $100 to thank them for their time. Would you be willing to attend?
Do you have a pen handy so that I can give you the address where the group will be held? It will be held at [INSERT FACILITY]. I would like to remind you that the group is at [TIME] on [DATE]. We ask that you arrive 15 minutes early.
At the facility, you will be asked to produce photo identification, so please remember to bring something with you (for example, a driver's license). If you use glasses to read, please remember to bring them with you. Participants may be asked to review some materials in [ENGLISH/FRENCH] during the discussion.
As I mentioned, the session will be audio/video recorded for research purposes and representatives of the Government of Canada research team will be observing from an adjoining room. You will be asked to sign a waiver to acknowledge that you will be video recorded during the session. The recordings will be used only by the Phoenix SPI research team and will not be shared with others. All information collected in the group discussion will remain anonymous and be used for research purposes only in accordance with laws designed to protect your privacy.
As we are only inviting a small number of people to attend, your participation is very important to us. If for some reason you are unable to attend, please call us so that we can get someone to replace you. You can reach us at [INSERT NUMBER] at our office. Please ask for [INSERT NAME].
Someone will call you the day before to remind you about the session.
So that we can call you to remind you about the focus group or contact you should there be any changes, can you please confirm your name and contact information for me?
Now let’s talk about Canada’s energy and resource sector industries. This includes industries like forestry, mining, oil and natural gas.
I’m now going to pass out a sheet of paper that includes a list of industries in the energy and resource sector. I’d like you to review the list and rank the top three industries in each category. The two categories are:
GIVE PARTICIPANTS A FEW MINUTES TO COMPLETE THE EXERCISE.
I’d now like to focus on those industries where there was a change….they ranked higher on one list, but lower on the other. This appears to be the following industries… [INSERT INDUSTRIES]. FOR EACH INDUSTRY, ASK:
Switching focus somewhat,
In the last part of our discussion tonight, I’d like to shift the focus from government and industry to a more personal level.
PROBE FOR SPECIFICS: use of solar panels, heat pumps, unplugging devices not in use, upgrading insulation and doors, energy efficient appliances, purchasing energy efficient lighting, heated floors, driveways, use of space heaters, upgrade wood fireplaces to gas, upgrade from woodstove/oil to electricity/natural gas, etc.
HAND OUT SHEET
GO AROUND TABLE, RECORD WINNERS AND LOSERS. DISCUSS WHY.
I’m now going to leave the room to check with the observers to see if there are any last questions for you. When I come back, I’m going to ask whether you have any last comments to offer about any of the topics we’ve discussed.
MODERATOR CHECK WITH OBSERVERS TO SEE IF THERE ARE ANY FINAL QUESTIONS.
THANK PARTICIPANTS FOR THEIR TIME AND CONTRIBUTION.
BE SURE TO COLLECT ALL MATERIALS/HANDOUTS
From the list of industries in the table below, please rank the three (3) you think are currently the most important drivers of Canada’s economy (i.e., first, second, third) and the three (3) you think will be important drivers of Canada’s economy 20 years from now.
Industries | Currently Important Rank |
Important in 20 Years Rank |
---|---|---|
Mining industry | ||
Forestry industry | ||
Oil or the oil sands | ||
Natural gas industry | ||
Hydro-electricity industry | ||
Solar power industry | ||
Wind power industry | ||
Nuclear energy industry |
Please take a few moments to read the following phrases and put a check mark (√) beside any expression(s) you like and an X beside any expression(s) you do not like. Also, if any words or phrases are unclear to you, please put a question mark (?) beside that.
When you are done that, please circle the one phrase that makes the most sense to you.
[Quebec] "Bonjour/Hello"; [Rest of Canada] "Hello/Bonjour" my name is ….. I’m calling on behalf of Phoenix SPI, a public opinion research company. We are conducting a survey for the Government of Canada on current issues of interest to Canadians. Would you prefer to continue in English or French? / Préférez-vous continuer en anglais ou en français?
The survey takes about 10 minutes. May I continue?
This survey is voluntary. Your responses will be kept entirely confidential and anonymous and this survey is registered with the Marketing Research and Intelligence Association.
IF ASKED ABOUT THE REGISTRATION, SAY: The survey is registered with the Market Research and Intelligence Association as per Government of Canada standards. The MRIA project registration number is 20180215-239F. The registration system has been created by the Canadian survey research industry to allow the public to verify that a survey is legitimate, get information about the survey industry or register a complaint. The registration system’s toll-free telephone number is 1-888-602-6742, extension 8728].
[LANDLINE SAMPLE]
[CELL SAMPLE]
SCHEDULE CALL-BACK IF POSSIBLE (TIME/DAY):
[EVERYONE]
THANK/DISCONTINUE IF ANY OF THE ABOVE
THANK/DISCONTINUE MESSAGE:
“Thank you for your willingness to take part in this survey, but you do not meet the eligibility requirements of this study.”
Record year: ____________
To start,
[ROTATE]
These next questions are about natural resource industries in Canada.
The last few questions are for classification purposes only.
That concludes the survey. This survey was conducted on behalf of Natural Resources Canada, an agency of the Government of Canada. Thank you very much for your thoughtful feedback. It is much appreciated.
The table below presents information about the final call dispositions for this survey, as well as the associated response rates (using the Marketing Research and Intelligence Association [MRIA] formula). The MRIA response rate formula is as follows: [R=R/(U+IS+R)]. This means that the response rate is calculated as the number of responding units [R] divided by the number of unresolved [U] numbers plus in-scope [IS] non-responding households and individuals plus responding units [R].
Total | Landline | Cell | |
---|---|---|---|
Total Numbers Attempted | 104,085 | 22,414 | 81,671 |
Out-of-scope - Invalid | 64,468 | 7,862 | 56,606 |
Unresolved (U) | 24,102 | 7,823 | 16,279 |
No answer/Answering machine | 24,102 | 7,823 | 16279 |
In-scope - Non-responding (IS) | 14,536 | 8,285 | 6,251 |
Language barrier | 499 | 253 | 246 |
Incapable of completing (ill/deceased) | 189 | 141 | 48 |
Callback (Respondent not available) | 2,932 | 752 | 2,180 |
Refusal | 8,931 | 4,236 | 4,695 |
Termination | 314 | 121 | 193 |
In-scope - Responding units (R) | 2,650 | 1,226 | 1,424 |
Completed Interview | 2,200 | 1,100 | 1,100 |
NQ - Quota Full | 15 | 3 | 12 |
NQ - Age | 103 | 3 | 100 |
NQ - Industry | 332 | 120 | 212 |
Response Rate | 7.17% | 9.20% | 6.02% |
The overall response rate was 7.2% (9.2% for the landline sample and 6.0% for the cell phone sample).
The potential for non-response bias was assessed by comparing the characteristics of respondents through unweighted and weighted data. The characteristics evaluated were gender and age. As is generally the case, for general population telephone surveys, older individuals (those aged 55+) are overrepresented and younger individuals (those aged under 55) are underrepresented in the survey sample.
Tabulated data (under separate cover)