In which province or territory do you live?
1 = British Columbia
2 = Alberta
3 = Saskatchewan
4 = Manitoba
5 = Ontario
6 = Quebec
7 = Newfoundland and Labrador
8 = Nova Scotia
9 = New Brunswick
10 = Prince Edward Island
11 = Nunavut
12 = Northwest Territories
13 = Yukon
14 = Prefer not to say/No answer

1 = Montreal
2 = Toronto
3 = Vancouver

With which gender category do you most identify? #QGENDR
1 = Male gender
2 = Female gender
77 = Gender diverse
99 = Prefer not to say

1 = 18-34
2 = 35-44
3 = 45-54
4 = 55-64
5 = 65 up
99 = Prefer not to say

To the best of your knowledge, what is the name of the organization or government department that operates officially designated national parks and national historic sites of Canada?
1 = Parks Canada
2 = Canada Parks
3 = Canadian National Parks
4 = Parks department
5 = Federal government/Government of Canada
6 = Provincial government
7 = Environment Canada
8 = Didn't know there were national parks
9 = Didn't know there were national historic sites
10 = Natural Resources Canada
11 = Parks and Recreation (unspecified)
12 = Sépaq
13 = Department/Ministry of Forestry
14 = Department/Ministry of Tourism
15 = Department/Ministry of Culture
16 = MINISTRY OF NATURAL RESOURCES, DEPARTMENT OF NATURAL RESOURC
17 = NATIONAL PARKS (VARIATIONS: NATIONAL PARKS SERVICE, NATIONAL
18 = HERITAGE CANADA, VARIATIONS OF HERITAGE, DEPARTMENT OF HERIT
19 = ENVIRONMENT VARIATIONS (MINISTRY OF ENVIRONMENT...)
20 = WILDLIFE VARIATIONS, DEPT. OF WILDLIFE, MINISTRY OF FLORA AN
98 = Other
99 = Don't know/No answer

Have you ever heard of Parks Canada, which is a federal government agency?
1 = Yes, had heard of
2 = No, had not heard of
9 = Don't know/No answer

What is the symbol or corporate logo of Parks Canada?
1 = Beaver
2 = Maple leaf
3 = Other animal or fauna
4 = Other flora or plant
98 = Other
99 = Don't know/No answer

When you think about Parks Canada, what are the words you would use to describe Parks Canada to a friend?
1 = GOVERNMENT AGENCY THAT TAKES CARE OF PARKS, GOVERNMENT CONTR
3 = NATURE, WILDERNESS, THE GREAT OUTDOORS, TREES/LAND
6 = ORGANIZATION THAT TAKES CARE OF PARKS (NO GOVERNMENT MENTION
9 = CONSERVATION/PROTECTION OF NATURAL RESOURCES, CARETAKERS OF
11 = CONSERVATION/PROTECTION OF THE ENVIRONMENT/NATIONAL PARKS, G
14 = PHYSICAL ACTIVITIES AT PARKS (SKIING, TRAILS FOR HIKING...)
15 = HERITAGE/HISTORY, HISTORICAL SITES, PRESERVES NATURAL HISTOR
16 = ANIMALS/WILDLIFE, VARIATION OF SPECIES TO SEE
17 = HOLIDAY DESTINATIONS, VACATION/WORTH VISITING, GREAT PLACE T
22 = LAKES/WATERWAYS/RIVERS/BEACHES, WATER ACTIVITIES INCLUDED (S
26 = CONSTRAINED BY FUNDING/LACK OF FUNDING, UNDERSTAFFED, NOT PR
28 = ACTIVITIES TO DO, LOTS TO SEE AND DO, EXPANSION OF ACTIVITIE
30 = ENJOYABLE, THERE FOR US TO ENJOY, ENJOY WITH FAMILY/FRIENDS,
31 = RECOGNIZED WORLD WIDE, BEST IN THE WORLD
33 = RESPECT FOR DIVERSITY OF PEOPLE/INCLUSIVE, MUTLICULTURAL, BI
34 = VARIED, VARIANCE OF TOPOGRAPHY/GEOGRAPHICAL REPRESENTATION
37 = TREASURE THAT NEEDS TO BE PRESERVED FOR FUTURE GENERATIONS,
39 = MANY PARKS IN CANADA, COVERS A LOT OF AREA, AT LEAST ONE IN
42 = EDUCATIONAL/LEARNING EXPERIENCE FOR CHILDREN/USERS OF THE PA
45 = PROVIDES GOOD SERVICES (STAFF ARE FRIENDLY/HELPFUL, SAFETY/S
48 = INEFFICIENTLY/POORLY RAN AND ORGANIZED, CRITICISMS/DISAGREEM
49 = FREE PASSES, FREE PASSES FOR CERTAIN GROUPS/DEMOS/PARKS, REM

Parks Canada
1 = Yes
2 = No
9 = Don't know/ No answer

Where specifically do you recall hearing, watching or reading something about Parks Canada, National Parks or National Historic Sites?
1 = Parks Canada website (www.pc.gc.ca, www.pccamping.ca)
2 = Parks Canada newsletter
3 = Magazine article
4 = Newspaper article
5 = TV commercial
6 = TV program/documentary
7 = From friends/family members/word of mouth
8 = Events/festivals/concerts
9 = Trade Shows
10 = Street displays/vignettes (Skywalk Toronto, Parliament Hill,
11 = Mailing information/direct mail/promotional flyer
12 = Social media (Facebook, YouTube, Twitter, Instagram)
13 = Other websites
14 = Radio
15 = At National Parks/National Historic Sites
16 = At museums/other parks/sites
17 = Brochures/pamphlets
18 = Travel/tourism guides
19 = PARKS CANADA E-MAIL
20 = HIGHWAY BILLBOARDS, BLLBOARDS, SIGNS ALONG THE ROAD
21 = INTERNET NEWS SITE
22 = TV NEWS
23 = NEWS (UNSPECIFIED)
24 = E-MAIL (GENERAL MENTION)
25 = TV (GENERAL MENTION)
26 = THROUGH WORK
27 = THROUGH SCHOOL
29 = BOOKS
30 = APPS/NEWS APPS
31 = Facebook
32 = YouTube
33 = Twitter
34 = Instagram
98 = Other
99 = Don't know/No answer

3 = Magazine article
4 = Canadian Geographic
5 = National Geographic
6 = CAA Magazine
7 = Article topic only
8 = Non-magazine sources
11 = MACLEANS
12 = NATURE/WILDLIFE/OUTDOOR MAGAZINES (GENERAL MENTION)
13 = TRAVEL/TOURISM MAGAZINE
77 = Other
99 = Don't know/refused

4 = Newspaper article
5 = Globe and Mail
6 = Local newspaper (unspecified)
7 = The Star/Toronto Star
8 = National Post
9 = Ottawa Citizen
10 = Journal de Montreal
11 = Vancouver Sun
12 = Chronicle Herald
13 = Winnipeg Free Press
14 = Montreal Gazette
15 = Calgary Herald
16 = Article topic only
17 = Non-newspaper sources
18 = LA PRESSE
19 = EDMONTON SUN
20 = THE SUN (UNSPECIFIED)
21 = REGINA LEADER POST
22 = METRO
25 = CALGARY SUN
26 = EDMONTON JOURNAL
27 = JOURNAL DU QUEBEC
77 = Other
99 = Don't know/refused

6 = TV program/documentary
7 = News/news channel (unspecified)
8 = CBC
9 = CTV
10 = Advertisement/commercial (general)
11 = Knowledge Network
12 = Documentary (unspecified)
13 = National Geographic
14 = TVO
15 = Discovery
16 = History
17 = Canada Over The Edge
18 = Global
19 = A Park For All Seasons
20 = David Suzuki/The Nature of Things
21 = Oasis
22 = PBS
23 = Article topic only
24 = Non-TV sources
25 = RADIO-CANADA
26 = SMITHSONIAN
77 = Other
99 = Don't know/refused

11 = Mailing information/direct mail/promotional flyer
12 = Article topic only
13 = Non-mail sources
99 = Don't know/refused

12 = Social media (Facebook, YouTube, Twitter, Instagram)
13 = Facebook
14 = Youtube
15 = Instagram
16 = Twitter
17 = Article topic only
18 = Non-social media sources
77 = Other
99 = Don't know/refused

And can you tell me what subjects or topics concerning Parks Canada, National Parks or National Historic Sites you recall hearing, reading or watching something about?
1 = Free admission/passes/access to sites as part of Canada's 15
3 = Anniversary celebrations WW1 & WW2, Empress of Ireland comme
5 = Improved/more accommodations at parks (camping, tepees, yurt
16 = Wildlife protection (reintroducing species, culls)
17 = New parks/historic sites opening (e.g. Sable Island, Rouge P
20 = Recreational outdoor activities available at parks
26 = The impact of pipeline development/fracking
40 = HISTORICAL SITES FEATURES/HISTORIES/REGULATIONS (SPECIFIC SI
44 = PARKING/BUSES AROUND AREA, ACCESS ROUTES

Parks Canada aims to protect and present Canada's national parks, historic sites and marine conservation areas, and also to promote public understanding, appreciation and enjoyment of these places for present and future generations. On a 5 point...
1 = Completely oppose 1
2 = 2
3 = Neither support nor oppose 3
4 = 4
5 = Completely support 5
9 = Don't know/ No answer

Efforts to protect species at risk in national parks
1 = Very low 1
2 = 2
3 = 3
4 = 4
5 = Very high 5
9 = Don't know/No response

On a 5 point scale, where 1 means not at all interested and 5 very interested, how interested are you in learning more about these science and conservation activities Parks Canada does? Would you be...
1 = 1 Not at all interested
2 = 2
3 = 3
4 = 4
5 = 5 Very interested
9 = Don't know/No response

What is the postal code of your permanent residence?
77 = Response
98 = Don't know/not sure
99 = Prefer not to say

Are there any children under the age of 18 currently living in your household?
1 = Yes
2 = No
9 = Prefer not to say/No answer

Which of the following best describes you?
1 = I was born in Canada
2 = I was born outside Canada
8 = Don't know
9 = No answer

What is the highest level of schooling that you have completed?
1 = Grade 8 or less
2 = Some high school
3 = High School diploma or equivalent
4 = Registered Apprenticeship or other trades certificate or dip
5 = College, CEGEP or other non-university certificate or diplom
6 = University certificate or diploma below bachelor's level
7 = Bachelor's degree
8 = Post graduate degree above bachelor's level
9 = Don't know/No response

GP v Probit
1 = Probit online
2 = Probit phone
3 = GP

Total
1 = Total