Parks Canada Awareness Tracking Study 2019-2020

Final Methodology Report

Prepared for Parks Canada Agency
Supplier: EKOS RESEARCH ASSOCIATED INC.
Contract number: 5P004-190084/001/CY
Contract value: $130,521.10
Award date: May 13, 2019
Delivery date: March 31, 2020

Registration Number: POR 009-19
For more information on this report, please contact Parks Canada Agency at:
information@pc.gc.ca or 1-888-773-8888.

Ce rapport est aussi disponible en français

Parks Canada Awareness Tracking Survey

Final Methodology Report

Prepared for Parks Canada Agency
Supplier name: EKOS RESEARCH ASSOCIATED INC.
Date: March 31, 2020

This public opinion research report presents the methodology used for four surveys conducted with roughly 8,000 Canadians, by telephone or online. The surveys were conducted by EKOS Research Associates Inc. on behalf of Parks Canada in June 2019 and March 2020.

Cette publication est aussi disponible en français sous le titre : Enquête de suivi sur la notoriété de Parcs Canada 2019-2020.

This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Public Services and Procurement Canada. For more information, please contact Parks Canada Agency at information@pc.gc.ca or at:

1-888-773-8888
Parks Canada Agency
30, Victoria Street. 2^nd Floor
Gatineau, QC J8X 0B3

Catalogue Number:
R62-557/2020E-PDF

International Standard Book Number (ISBN):
978-0-660-34396-9

Related publications (registration number: POR 009-19):

Catalogue Number
R62-557/2020E-PDF

ISBN
978-0-660-34396-9

© Her Majesty the Queen in Right of Canada, as represented by the Minister of Public Works
and Government Services, 2020

EXECUTIVE SUMMARY

A. BACKGROUND AND OBJECTIVES

Parks Canada Agency (PCA) protects and presents nationally significant examples of Canada’s natural and cultural heritage and fosters public understanding, appreciation and enjoyment to ensure the ecological and commemorative integrity of these places for present and future generations.

PCA has conducted awareness tracking annually on a quarterly basis since 2010 using a standardized set of questions, except where interruptions occurred due to unforeseen circumstances. The purpose is to understand the short-term success of its proactive communications efforts on Canadians’ awareness and understanding of the Agency and the places it administers.

B. METHODOLOGY

Four national, bilingual surveys were conducted with roughly 2,000 cases completed in each one with Canadians who are 18 years of age or older: two were conducted in June 2019 and two in March 2020. In each time period one survey of 2,000, was completed by telephone, using Random Digit Dial (RDD). One was conducted using the Probit panel; a randomly selected panel of Canadian households, which is therefore considered to be a probability survey. From this panel source, roughly 500 of the 2,000 cases collected in each time period were completed by telephone, and 1,500 were collected online. This allowed for comparison of mode of completion between the different surveys.

The study compared the approach to the administration and survey items, as well as results from each sample, across the two methods of administration for the purposes of understanding mode effect and the need for possible adjustments applied to the online results, given the need for tracking of results since 2010.

Each sample included cases from all provinces and across the territories. In addition to a minimum number of cases to be completed with residents in each region, a minimum number of completed cases was also established for each of the three largest Census Metropolitan Areas (CMAs) in each of the two surveys: Toronto (roughly 250 in each), Montreal (roughly 250 in each) and Vancouver (125-150 in each).

C. CONTRACT VALUE

The contract value for the POR project is $130,521.10 (including HST).

D. POLITICAL NEUTRALITY CERTIFICATION

SOMMAIRE

A. CONTEXTE ET OBJECTIFS

L’Agence Parcs Canada (APC) protège et met en valeur des exemples significatifs du patrimoine naturel et culturel du Canada, et en favorise chez le public la connaissance, l’appréciation et la jouissance, de manière à en assurer l’intégrité écologique et commémorative pour les générations d’aujourd’hui et de demain.

Depuis 2010, l’APC effectue un suivi annuel sur une base trimestrielle de sa notoriété en ayant recours à un ensemble normalisé de questions, sauf dans les cas où des interruptions surviennent lors de circonstances imprévues. Le but de ce suivi est de comprendre le succès à court terme des efforts de communication qui sont déployés de façon proactive pour favoriser la connaissance et la compréhension des Canadiens à l’égard de l’APC et des lieux qu’elle gère.

B. MÉTHODOLOGIE

Quatre sondages bilingues ont été menés à l’échelle du pays. Environ 2 000 Canadiens et Canadiennes âgés de 18 ans ou plus ont participé à chacun d’eux, dont deux ont eu lieu en juin 2019 et deux se sont tenus en mars 2020. À chaque édition, 2 000 répondants ont pris part à un sondage téléphonique par le biais de la méthode de composition aléatoire (CA), et 2 000 personnes étaient issues du panel Probit. Puisque ce panel est constitué d’un groupe de ménages canadiens choisi au hasard, les sondages qui ont été réalisés sont considérés comme probabilistes. À chaque édition, environ 500 des 2 000 des membres du panel qui ont répondu au sondage l’ont fait au téléphone, alors que 1 500 personnes ont répondu en ligne, ce qui permet une comparaison des modes utilisés dans les différents sondages.

L’étude comparait l’approche adoptée, des éléments du sondage ainsi que les résultats de chaque échantillon pour les deux méthodes (CA et panel) dans le but de comprendre l’effet du mode et le besoin d’ajustements potentiels aux résultats en ligne, compte tenu de la nécessité d’assurer le suivi des résultats depuis l’édition de 2010.

Les échantillons réunissaient des répondants de toutes les provinces et de tous les territoires. En plus du nombre minimal de cas à mener auprès de résidents de chaque région dans les deux sondages, il y avait aussi un nombre minimal à respecter pour chaque région métropolitaine de recensement (RMR) : Toronto (environ 250), Montréal (environ 250) et Vancouver (125-150).

C. VALEUR DE L’ENTENTE

La valeur du contrat de sondage sur l’opinion publique est de 130 521,10 $ (TVH incluse).

D. CERTIFICATION DE NEUTRALITÉ POLITIQUE

METHODOLOGY

A. DETAILED APPROACH

Context

This project was undertaken for achieve two specific objectives. First, this project was undertaken to track the Canadian adult population’s general awareness of the Parks Canada Agency (PCA) and the effectiveness of its proactive media and communication efforts. In doing so, this project continues the Agency’s longitudinal performance tracking through telephone surveys on a quarterly basis.

The second objective was to test an alternative approach to delivering the tracking survey. To do so, online surveys, using a panel system, were run in parallel with the telephone surveys. The online surveys serve as a pilot test to evaluate the potential implications (if any) of shifting methodologies at a future date.

Survey Instrument

The survey instrument used in 2019-2020 is consistent with previous iterations of the survey, and consists of core questions, plus five demographic indicators. On occasion, additional questions were included in each wave to meet organizational demands at the time; however, the final questionnaire maintained a consistent measurement of key performance indicators to ensure comparability with previous results. The online and telephone questionnaires contained the same questions, with slightly different instructions to interviewers or online respondents in the case of some questions. The average time to complete the questionnaire was seven minutes online and eight minutes in the telephone.

Sampling

The respondents to both survey methods were 18 years of age and older, and were randomly selected. The samples included all provinces and territories, and the survey was administrated in English and French.

Telephone Survey

The telephone survey sample relied on two sample sources: a random digit dial (RDD) method of sampling households from a wider sample frame of listed and unlisted landlines in Canada; and a random selection of Probit panel members from across the country (presented below). Probit panellists were selected using a random-digit dial (RDD) landline-cell phone hybrid sample frame.

Panel Survey

In each case, respondents to the online survey were 18 years of age and older, and were randomly selected. The panel survey was accessible with a link using a mobile or screen reading technology. The survey sample relied on EKOS’Probit panel, which is assembled using a random digit dial process for sampling from a blended land-line cell-phone frame, and provides full coverage of Canadians with telephone access. The distribution of the recruitment process is meant to mirror the actual population in Canada (as defined by Statistics Canada). As such, this panel of more than 120,000 individuals is considered representative of the general public in Canada (meaning that the incidence of a given target population within our panel very closely resembles the public at large) and margins of error can be applied. Each is therefore considered to be a probability sample that is representative of the wider universe (exclusive of households with only cell phones). All households/individuals in the Probit panel are contacted by telephone and the nature of the panel is explained in greater detail (as are our privacy policies) and demographic information is collected. At this time the online/off-line as well as landline/cell phone status is ascertained in order to determine the method of completing surveys (i.e., online, telephone, or mail). This variable of ‘type of telephone service’ (cell phone only, landline only or both) collected at the time of screening is used to determine cell phone only sample. As with any random digit dialling sample, Probit panel cases are considered to be a probability-based sample

Survey samples

The study was designed to target a nationally representative sample of 2,000 adult Canadians (aged 18 and over) per method in each of the two survey waves including oversamples (where necessary) to statistically analyse the results by three census metropolitan areas - Montreal, Toronto, and Vancouver. Each sample component of each survey wave has an associated margin of error of up to plus or minus 2.2 %, at a .05 confidence interval (i.e., 19 times out of 20).

Following are sample details for each wave of the survey:

• Wave 1
  • RDD - May 31–June 11, 2019 – 2,004 completed interviews, including 1,766 reached on a landline and 238 reached on a cell phone;
  • Probit panel – June 3-19, 2019 – 2,031 completed interviews, including 1,487 competed online and 544 completed by phone.
• Wave 2
  • RDD – February 24 – March 14, 2020 – 2,046 completed interviews, including 1,724 reached on a landline and 322 reached on a cell phone;
  • Probit panel – February 27 – March 15, 2020 - 1,988 completed interviews, including 1,460 competed online and 528 completed by phone.

The regional distributions of the samples are as follows:

Prior to beginning the full fieldwork, the study objectives and sampling of the survey, as well as the meaning and intent of specific items in the interview were thoroughly covered in training sessions with the full complement of interviewers who worked on the study. Test or practice interviews were conducted to familiarize interviewers with the questions, categories, flow and skip logic. Testing was also conducted for flow and skip logic with the online survey.

Survey supervisors continuously monitored interviewing during the data collection process, using a dual audio and visual monitoring system. A portion of interviews from each survey interviewer were monitored to ensure consistency of questionnaire administration and interviewing techniques. Quality control checks were also conducted of the online data including for speeding (questionnaires completed in under 3 minutes), and straight-lining (where all answers are the same).

The landline sample for this study was derived from Survey Sample Software. If this person was under 18, we asked to speak to another member of the household who was 18 years or older. Eight call-backs (nine total calls) were made to each selected household in the original sample before retiring a case and substituting another household. Follow-up calls were made on subsequent days, at varying time periods to maximize the potential for reaching a given respondent and appointments were taken at the convenience of the respondent. All individuals were given the choice of conducting the interview in either official language. All sampled panel members were sent a bilingual invitation with the secure survey link, along with two follow-up reminder emails to non-respondents. anyone not responding. Emails were sent roughly five to seven days apart.

The survey was registered with the Canadian Research Insights Council’s Research Verification Services in the March wave¹. Survey data collection adhered to Government of Canada standard for public opinion research. In each survey method, EKOS informed respondents of their rights under the Privacy Act and the Access to Information Act, and ensured that those rights were protected throughout the research process. This included: informing respondents of the purpose of the research; identifying both the sponsoring department and the research supplier; informing respondents that their participation in the study is voluntary, and that the information provided would be administered according to the requirements of the Privacy Act.

B. RESPONSE AND NON-RESPONSE RATES

The response rate for each of the telephone samples for June 2019 and March 202 are as follows:

The response rate for the telephone survey is calculated by dividing the cooperative call-backs (i.e., those who completed the study, those who we spoke to but were ineligible, and the quota filled) by the functional sample. The functional sample is the sample remaining after numbers not in service, business and fax numbers, duplicate numbers and numbers blocked by the phone company are removed.

In terms of response from the panel online, a total of 5,767 invitations were sent in June, with 28 emails found to be invalid to collect 1,487 completed cases (plus one ineligible case). The resulting response rate is 26%². In March, 6,615 invitations were sent with 40 address found to be invalid, of which 1460 ere completed, without any ineligible cases. The resulting response rate is 22%³.

C. DATA BASE MANAGEMENT

For each survey wave, the database was reviewed for data quality and invalid values (e.g., where interviewers backtracked in responses from respondents), cleaning the data prior to analysis. A coding scheme was developed in close consultation with the client in the first survey wave and the same themes were used in subsequent waves unless a significant new theme was found in responses from later waves.

Non-Response Bias

A comparison of the unweighted sample with 2016 Census figures from Statistics Canada suggests that there are some sources of systematic sample bias in the survey, following patterns typically found in most general public surveys. Each data file was weighted to the latest Census population figures for age, gender, region . These include the following:

• An underrepresentation of youth under 25 (1% to 4% for panel, and 3% and 5% for RDD versus 12% in the population) and an overrepresentation of older Canadians (38% to 42% for panel and 38% to 49% for RDD over 55 compared with 35% in the population).
• An underrepresentation of households with children under the age of 18 (22% in each wave for RDD, and 27% to 28% for panel, compared with 27% in the population).
• A slight underrepresentation of Canadians born outside of Canada (11% to 12% for panel and 16% to 17% for RDD versus 25%).
• High school education is also underrepresented at 23% to 24% for panel and 25% to 26% for RDD, compared with 41% in the population.

Data Table Management

Data tables were produced for each wave in Excel format, in English and French. These banner tables present overall results as well as results by age group (18-34 vs. 35+), presence of children in the home vs. no children at home, aware of Parks Canada vs. not aware, and born in Canada/non. Results for geographic areas are presented for Montreal – Toronto – Vancouver, as well as by region: Atlantic, Quebec, Ontario, Manitoba/Saskatchewan, Alberta, British Columbia, and the three territories.

D. DEMOGRAPHIC CHARACTERISTICS OF THE SAMPLE

Following are the characteristics of individual/households in the sample in terms of gender, age, region, education using unweighted percentages, as well as having children in the home, or being born in Canada using weighted percentages. A comparison of sample characteristics in the RDD and panel samples in both June 2019 and March 2020 are very similar in terms of gender, age, education, and province and CMA breakdown.

There are slight differences in the proportions of households with children under 18, with the panel including a higher proportion in each survey wave. The RDD samples, however, include a higher proportion of respondents born outside of Canada, in each survey wave.

Table 3: Demographic Table

Table 3a: Gender (Unweighted)

Table 3b: Age (Unweighted)

Table 3c: Province (Unweighted)

Table 3d: CMA (Unweighted)

Table 3e: What is the highest education you have achieved? (Unweighted)

Table 3f: Children under the age of 18 currently living in your household (Weighted)

Table 3g: Which of the following best describes you? (Weighted)

E. ADDITIONAL COMPARISONS OF SAMPLES AND MODE OF ADMINISTRATION

Context

Since 2010, each awareness tracking study undertaken by PCA employed a telephone survey mode. In the last decade, response rates to telephone surveys have declined, costs have risen due to an increasing number of households switching from landline to cell phone only, and access to the Internet has become pervasive. “Best value” for PCA might be obtained by conducting surveys using an online mode. However, migrating surveys from telephone to online should be done carefully and in a stepwise process. It is important to be able to assess to what extent, if any, a change in methodology has an impact on the results and if an adjustment factor is needed. Employing both modes in the same time frame would allow PCA to compare results and identify any issues that would need to be considered when shifting awareness tracking studies from telephone to online mode if and when PCA chooses to do so.

Findings

Based on previous telephone and online surveys using the two different sample sources, some assumptions were made about the potential differences, particularly along age and education lines, for example. Education was included as one of the demographics captured in the current survey for this reason. In a comparison of survey results by sample source a number of differences were found between the results from the panel sample compared with the RDD sample, however, a deeper examination showed the results of the panel sample collected by telephone to be generally similar to that of the RDD sample, with wide variation occurring specifically in the panel sample collected online.

The key performance indicators (awareness and support) where there are significant differences, seem to be driven by mode of completion (i.e. the two sources of phone versus online method). The most critical of these are in unaided awareness although not reflected in overall awareness, and to a lesser extent in recall of the Parks logo, and in recalled use of Parks website, social media or TV commercial to obtain information. There is also greater interest in learning more about Parks Canada and its support of its mandate among panel members compared with the RDD sample, which seems more driven by sample source than by mode since interest is consistent between panel members responding online and by telephone, while different among those from the RDD sample completing the survey by telephone.

Table 4a: Differences in Indicators

Following are weighted results with age, region and gender included in the weight adjustment

Table 4b: Differences in Indicators

In the following table weighted results include age, region, gender and education in the weight adjustment

In other areas of comparison, there are only modest differences between the two sample sources or based on mode of completion in terms of the propensity to respond with “don’t know/no response”, although this was marginally higher online than it was over the telephone in some questions. The propensity to response with a higher or lower rating intensity on questions with a five-point scale is no different between the two sample sources or modes of completion.

F. CONSIDERATION FOR FUTURE COLLECTION

Parks Canada should take a number of factors into consideration if/when it chooses to migrate its longitudinal study from random digit dialing telephone surveys to online panel surveys.

In terms of the unaided awareness found online, future iterations of a survey using this measure should add a method by which to measure the exact number of seconds or minutes spent on this screen, even adding an instruction encouraging respondents to respond based on top of mind, first reaction (as might occur in a telephone interview). Programming should also be implemented to lock the screen once completed, disallowing respondents from going back to it once they have completed it. This may help to ensure a more parallel administration of the question online compared with telephone and result in closer findings across the two modes.

The question in the survey asking “Where specifically do you recall hearing, watching or reading something about Parks Canada, National Parks or National Historic Sites?” was not administered in the same way. The online administration displayed the possible responses (along with an “other specify”). On the telephone, however, interviewers were instructed not to read the options but accept responses and code them accordingly. A key piece of evidence that these were not administered the same way is that about 70% of telephone respondents provided one response, and virtually no one provided more than two. Only 39% of online respondents, however, provided one response and one in three provided more three or more. Therefore, more online respondents clicked a number of responses as they were reading down the list. In future, either all respondents should be asked to provide their own response (with no options displayed on screen and no choices displayed to interviewers), or a table with all options should be given in both cases, asking all respondents to indicate a yes or no for each one individually. The order in which the list is displayed to interviewers and online should also be rotated. These steps may also increase the comparability of the administration and therefore results across the two modes of completion.

The increased interest in information from Parks Canada among online panel members may be explained by the increased engagement overall among panel members more likely to be interested in public policy issues, programs and services provided to Canadians. An adjustment can be used to perhaps down weight this attenuated interest (e.g., apply a downward weight of 10% to positive responses among online respondents). This is also likely true of support which is also about 10% higher among the more engaged panel members relative to the broader population.

APPENDICES

A. ENGLISH QUESTIONNAIRE ONLINE

WINTRO

Thank you for taking the time to complete this survey dealing with some important issues on Canada's natural environment and historical places.

Si vous préférez répondre au sondage en français, veuillez cliquer sur <français>

Your participation is voluntary and your responses will be kept entirely confidential and anonymous. The survey takes 6 minutes to complete. This survey is being directed by EKOS Research, and is being administered according to the requirements of the Privacy Act. To view our privacy policy, click here.

If you require any technical assistance, please contact <online@ekos.com>.

QGENDR

With which gender category do you most identify?

• Male gender1
• Female gender2
• Gender diverse77
• Prefer not to say99

QAGEX

In what year were you born?

• Year :1
• No response9

QAGEXA

If 2002, confirm if at least 16

Are you at least 18 years of age?

• Yes1
• No2
• No response99

QAGEY

If hesitant

May we place your age into one of the following general age categories?

• Under 1898
• 18 to 241
• 25 to 342
• 35 to 443
• 45 to 544
• 55 to 645
• 65 or older6
• Prefer not to say9

QPROV

In which province or territory do you live?

• British Columbia1
• Alberta2
• Saskatchewan3
• Manitoba4
• Ontario5
• Quebec6
• Newfoundland and Labrador7
• Nova Scotia8
• New Brunswick9
• Prince Edward Island10
• Nunavut11
• Northwest Territories12
• Yukon13
• Prefer not to say/No answer14

Q1

To the best of your knowledge, what is the name of the organization or government department that operates officially designated national parks and national historic sites of Canada?

• Please specify : 98
• Don't know/No answer99

Q2

Parks Canada skipped past Q2

Have you ever heard of Parks Canada, which is a federal government agency?

• Yes, had heard of1
• No, had not heard of2
• Don't know/No answer9

Q3

Parks Canada, Q1 OR Yes, Q2

What is the symbol or corporate logo of Parks Canada?

• Please specify : 98
• Don't know/No answer99

Q4 [1,3]

Parks Canada, Q1 OR Yes, Q2

When you think about Parks Canada, what are the words you would use to describe Parks Canada to a friend?

• Response : 98
• Don't know/No answer99

PQ5

In the past three months, have you heard, read, or watched anything about the following?

Q5A

Parks Canada

• Yes1
• No2
• Don't know/ No answer9

Q5B

National Parks of Canada

• Yes1
• No2
• Don't know/ No answer9

Q5C

National Historic Sites of Canada

• Yes1
• No2
• Don't know/ No answer9

Q6 [1,23]

Where specifically do you recall hearing, watching or reading something about Parks Canada, National Parks or National Historic Sites?

• Parks Canada website (www.pc.gc.ca, www.pccamping.ca)1
• Parks Canada newsletter2
• Magazine article (please specify):3
• Newspaper article (please specify):4
• TV commercial5
• TV program/documentary (please specify): 6
• From friends/family members/word of mouth7
• Facebook19
• YouTube20
• Twitter21
• Instagram22
• Other websites13
• Radio14
• At National Parks/National Historic Sites15
• Other (SPECIFY:)98
• Don't know/No answer99

Q7 [1,3]

And can you tell me what subjects or topics concerning Parks Canada, National Parks or National Historic Sites you recall hearing, reading or watching something about?

• Please specify : 98
• Don't know/ No answer99

PQ8

Conservation of Canada's national parks and national marine conservation areas involves a number of activities to ensure these places remain healthy.

On a 5 point scale, where 1 means very low and 5 means very high, how would you rate your level of awareness of the following activities that occur in these places?

Q8A

Efforts to protect species at risk in national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q8B

Collaboration with Indigenous peoples to protect and manage national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q8C

Long term tracking of the health of plants and animals in national parks (such as tagging turtles, monitoring salmon, butterflies or birds)

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q8D

Use of controlled fires to rejuvenate forest habitats

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q8E

Actions to create new protected water and land areas

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q8F

Monitoring and limiting the impacts of climate change in national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q8G

Scientific research on environment in national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q8H

Public engagement in conservation activities, such as bird counts

• Very low 11
• 22
• 33
• 44
• Very high 55
• Don't know/ No response9

Q9

On a 5 point scale, where 1 means not at all interested and 5 very interested, how interested are you in learning more about these science and conservation activities Parks Canada does? Would you be...

• 1 Not at all interested1
• 22
• 33
• 44
• 5 Very interested5
• Don't know/ No response9

Q10

Parks Canada aims to protect and present Canada's national parks, historic sites and marine conservation areas, and also to promote public understanding, appreciation and enjoyment of these places for present and future generations.

On a 5 point scale, where 1 means completely oppose, 3 means neither support nor oppose and 5 means completely support, please tell me how much you oppose or support this mandate.

• Completely oppose 11
• 22
• Neither support nor oppose 33
• 44
• Completely support 55
• Don't know/ No answer9

DENIM

Now we have a few more questions to be used for statistical purposes only.

QPOSTC

What is the postal code of your permanent residence?

• Please specify :77
• Don't know/not sure98
• Prefer not to say99

QCHILD

Are there any children under the age of 18 currently living in your household?

• Yes1
• No2
• Prefer not to say/No answer9

QGENER

Which of the following best describes you?

• I was born in Canada1
• I was born outside Canada2
• Don't know8
• No answer9

EDU71

What is the highest level of schooling that you have completed?

• Grade 8 or less1
• Some high school2
• High School diploma or equivalent3
• Registered Apprenticeship or other trades certificate or diploma4
• College, CEGEP or other non-university certificate or diploma5
• University certificate or diploma below bachelor's level6
• Bachelor's degree7
• Post graduate degree above bachelor's level8
• Don't know/No response9

THNK

Thank you very much for your time and assistance. This survey was conducted on behalf of Parks Canada, and is registered under the Federal Access to Information Act.

PROVIDE CONTACT ONLY IF RESPONDENT ASKS FOR MORE INFORMATION

Parks Canada can be reached by phone at 1-888-773-8888 phone or by email at information@pc.gc.ca

B. ENGLISH QUESTIONNAIRE PHONE

PINTRO

Phone Intro

Good morning/afternoon/evening,

My name is _______________ and I am calling from EKOS Research Associates, a public opinion research company. We are conducting a study to find out what people think about some important issues on Canada's natural environment and historical places. Please be assured that we are not selling or soliciting anything.

We choose telephone numbers at random and then select one person from each household to be interviewed. To do this, we would like to speak to the person in your household, 18 years of age or older, who has had the most recent birthday. Would that be you?

• IF PERSON SELECTED IS NOT AVAILABLE, ARRANGE FOR CALL-BACK
• IF PERSON SELECTED IS NOT AVAILABLE OVER INTERVIEW PERIOD, ASK FOR PERSON WITH NEXT MOST RECENT BIRTHDAY

Would you prefer to be interviewed in English or French?/Préférez-vous répondre en français ou en anglais?

• IF ASKED LENGTH: The survey will take about 6 minutes to complete
• IF ASKED CLIENT: I can tell you at the end who sponsored this survey

• Continue1
• Refuse (THANK & TERMINATE)9

PRIV

This call may be recorded for quality control or training purposes.

QGENDR

With which gender do you identify? (DO NOT READ OPTIONS)

• Male gender1
• Female gender2
• Gender diverse77
• Prefer not to say99

QAGEX

In what year were you born?

NOTE: ANSWER THE FULL YEAR, I.E. 1977 as "1977"

• Year :1
• No response9

QAGEXA

If 2002, confirm if at least 16

Are you at least 18 years of age?

• Yes1
• No2
• No response99

QAGEY

If hesitant

May we place your age into one of the following general age categories?

• Under 1898
• 18 to 241
• 25 to 342
• 35 to 443
• 45 to 544
• 55 to 645
• 65 or older6
• Prefer not to say9

QPROV

In which province or territory do you live?

• British Columbia1
• Alberta2
• Saskatchewan3
• Manitoba4
• Ontario5
• Quebec6
• Newfoundland and Labrador7
• Nova Scotia8
• New Brunswick9
• Prince Edward Island10
• Nunavut11
• Northwest Territories12
• Yukon13
• Prefer not to say/No answer14

Q1

To the best of your knowledge, what is the name of the organization or government department that operates officially designated national parks and national historic sites of Canada?

DO NOT READ RESPONSES – CODE ONE ONLY

• Parks Canada1
• Canada Parks2
• Canadian National Parks3
• Parks department4
• Federal government/Government of Canada5
• Provincial government6
• Environment Canada7
• Didn't know there were national parks8
• Didn't know there were national historic sites9
• Other (SPECIFY:)98
• Don't know/No answer99

Q2

Parks Canada skipped past Q2

Have you ever heard of Parks Canada, which is a federal government agency?

• Yes, had heard of1
• No, had not heard of2
• Don't know/No answer9

Q3

Parks Canada, Q1 OR Yes, Q2

What is the symbol or corporate logo of Parks Canada?

DO NOT READ RESPONSES – CODE ONE ONLY

• Beaver1
• Maple leaf2
• Other animal or fauna3
• Other flora or plant4
• Other (SPECIFY:)98
• Don't know/No answer99

Q4 [1,3]

Parks Canada, Q1 OR Yes, Q2

When you think about Parks Canada, what are the words you would use to describe Parks Canada to a friend?

• Response : 98
• Don't know/No answer99

PQ5

In the past three months, have you heard, read, or watched anything about the following?

Q5A

Parks Canada

• Yes1
• No2
• Don't know/No answer9

Q5B

National Parks of Canada

• Yes1
• No2
• Don't know/No answer9

Q5C

National Historic Sites of Canada

• Yes1
• No2
• Don't know/No answer9

Q6 [1,23]

Where specifically do you recall hearing, watching or reading something about Parks Canada, National Parks or National Historic Sites?

DO NOT READ – CODE ALL THAT APPLY

FOR THIS QUESTION WE ARE LOOKING FOR MEDIA RELATED ANSWERS

PROBE FURTHER IF MENTION MAGAZINE, NEWSPAPER, TV, SOCIAL MEDIA (WHERE, ABOUT WHAT?)

• Parks Canada website (www.pc.gc.ca, www.pccamping.ca)1
• Parks Canada newsletter2
• Magazine article (PROBE FOR SPECIFICS): 3
• Newspaper article (PROBE FOR SPECIFICS): 4
• TV commercial5
• TV program/documentary (PROBE FOR SPECIFICS): 6
• From friends/family members/word of mouth7
• Social media (Facebook, YouTube, Twitter, Instagram) (PROBE FOR SPECIFICS):12
• Other websites13
• Radio14
• At National Parks/National Historic Sites15
• At museums/other parks/sites16
• Brochures/pamphlets17
• Travel/tourism guides18
• Other (SPECIFY:)98
• Don't know/No answer99

Q7 [1,3]

And can you tell me what subjects or topics concerning Parks Canada, National Parks or National Historic Sites you recall hearing, reading or watching something about?

ACCEPT UP TO 3 RESPONSES

• Please specify : 98
• Don't know/No answer99

PQ8

Conservation of Canada's national parks and national marine conservation areas involves a number of activities to ensure these places remain healthy.

On a 5 point scale, where 1 means very low and 5 means very high, how would you rate your level of awareness of the following activities that occur in these places?

Q8A

Efforts to protect species at risk in national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q8B

Collaboration with Indigenous peoples to protect and manage national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q8C

Long term tracking of the health of plants and animals in national parks (such as tagging turtles, monitoring salmon, butterflies or birds)

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q8D

Use of controlled fires to rejuvenate forest habitats

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q8E

Actions to create new protected water and land areas

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q8F

Monitoring and limiting the impacts of climate change in national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q8G

Scientific research on environment in national parks

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q8H

Public engagement in conservation activities, such as bird counts

• Very low 11
• 22
• 33
• 44
• Very high 55
• (VOLUNTEERED) Don't know/ No response9

Q9

On a 5 point scale, where 1 means not at all interested and 5 very interested, how interested are you in learning more about these science and conservation activities Parks Canada does? Would you be...

• 1 Not at all interested1
• 22
• 33
• 44
• 5 Very interested5
• (VOLUNTEERED) Don't know/ No response9

Q10

Parks Canada aims to protect and present Canada's national parks, historic sites and marine conservation areas, and also to promote public understanding, appreciation and enjoyment of these places for present and future generations.

On a 5 point scale, where 1 means completely oppose, 3 means neither support nor oppose and 5 means completely support, please tell me how much you oppose or support this mandate.

• Completely oppose 11
• 22
• Neither support nor oppose 33
• 44
• Completely support 55
• (VOLUNTEERED) Don't know/ No response9

DENIM

Now we have a few more questions to be used for statistical purposes only.

QPOSTC

What is the postal code of your permanent residence?

DO NOT READ

• Please specify :77
• Don't know/not sure98
• Prefer not to say99

QCHILD

Are there any children under the age of 18 currently living in your household?

• Yes1
• No2
• Prefer not to say/No answer9

QGENER

Which of the following best describes you?

• I was born in Canada1
• I was born outside Canada2
• Don't know8
• No answer9

EDU71

What is the highest level of schooling that you have completed?

• Grade 8 or less1
• Some high school2
• High School diploma or equivalent3
• Registered Apprenticeship or other trades certificate or diploma4
• College, CEGEP or other non-university certificate or diploma5
• University certificate or diploma below bachelor's level6
• Bachelor's degree7
• Post graduate degree above bachelor's level8
• Don't know/No response9

THNK

Thank you very much for your time and assistance. This survey was conducted on behalf of Parks Canada, and is registered under the Federal Access to Information Act.

PROVIDE CONTACT ONLY IF RESPONDENT ASKS FOR MORE INFORMATION

Parks Canada can be reached by phone at 1-888-773-8888 phone or by email at information@pc.gc.ca

C. FRENCH QUESTIONNAIRE ONLINE

WINTRO

Merci de prendre le temps de répondre à ce sondage portant sur des enjeux importants auxquels font face les milieux naturels et les sites historiques du Canada.

If you prefer to answer the survey in English, please click on <English>.

Vous êtes libre de participer ou non au sondage. Vos réponses demeureront confidentielles et anonymes. Il faut environ 6 minutes pour répondre au sondage, qui est géré par les Associés de recherche EKOS en conformité avec à la Loi sur la protection des renseignements personnels. Pour consulter notre politique de confidentialité, cliquez ici.

Si vous avez besoin d'assistance technique, veuillez communiquer avec nous à <online@ekos.com>.

QGENDR

À quelle catégorie de genre vous identifiez-vous le plus?

• Genre masculin1
• Genre féminin2
• Diverses identités de genre77
• Préfère ne pas répondre99

QAGEX

En quelle année êtes-vous né(e)?

• Année :1
• Pas de réponse9

QAGEXA

Si 2002, confirmer si au moins 16 ans

Avez-vous au moins 18 ans?

• Oui1
• Non2
• Pas de réponse99

QAGEY

Si hésitant

Pouvons-nous inscrire votre âge dans l'une des catégories suivantes?

• Moins de 18 ans98
• 18 à 241
• 25 à 342
• 35 à 443
• 45 à 544
• 55 à 645
• 65 ans et plus6
• Préfère ne pas le dire9

QPROV

Dans quelle province ou quel territoire habitez-vous?

• Colombie-Britannique1
• Alberta2
• Saskatchewan3
• Manitoba4
• Ontario5
• Québec6
• Terre-Neuve-et-Labrador7
• Nouvelle-Écosse8
• Nouveau-Brunswick9
• Île-du-Prince-Édouard10
• Nunavut11
• Territoires du Nord-Ouest12
• Yukon13
• Préfère ne pas le dire/Pas de réponse14

Q1

À votre connaissance, quel est le nom de l'organisme ou du ministère gouvernemental qui gère officiellement les parcs nationaux et les lieux historiques nationaux du Canada désignés?

• Veuillez préciser :98
• Ne sait pas/Pas de réponse99

Q2

Parks Canada allez après la Q2

Avez-vous déjà entendu parler de Parcs Canada, qui est une agence du gouvernement fédéral?

• Oui, en a entendu parler1
• Non, n'en a pas entendu parler2
• Ne sait pas/Pas de réponse9

Q3

Parcs Canada, Q1 OU Oui, Q2

Quel est le symbole ou logo de Parcs Canada ?

• Veuillez préciser :98
• Ne sait pas/ Pas de réponse99

Q4 [1,3]

Parcs Canada, Q1 OU Oui, Q2

Quand vous pensez à Parcs Canada, quels sont les mots que vous utiliseriez pour décrire Parcs Canada à un ami?

• Réponse :98
• Ne sait pas/Pas de réponse99

PQ5

Parcs Canada, Q1 OU Oui, Q2

Au cours des trois derniers mois, avez-vous entendu, lu ou vu quelque chose au sujet de ce qui suit?

Q5A

Parcs Canada

• Oui1
• Non2
• Ne sait pas/ Pas de réponse9

Q5B

Parcs nationaux du Canada

• Oui1
• Non2
• Ne sait pas/ Pas de réponse9

Q5C

Lieux historiques nationaux du Canada

• Oui1
• Non2
• Ne sait pas/ Pas de réponse9

Q6 [1,23]

Où vous souvenez-vous précisément d'avoir entendu, lu ou vu quelque chose au sujet de Parcs Canada, des parcs nationaux ou des lieux historiques nationaux?

• Site Web de Parcs Canada (www.pc.gc.ca, www.pccamping.ca)1
• Bulletin d'information de Parcs Canada2
• Article dans une revue ou un magazine (veuillez préciser): 3
• Article dans le journal (veuillez préciser): 4
• Publicité à la télévision5
• Émission/documentaire à la télévision (veuillez préciser): 6
• Des amis ou de la famille/bouche à oreille7
• Facebook19
• Youtube20
• Twitter21
• Instagram22
• Autres sites Web13
• Radio14
• Aux parcs nationaux/lieux historiques nationaux15
• Autre (PRÉCISEZ:)98
• Ne sait pas/Pas de réponse99

Q7 [1,3]

Et, pouvez-vous me dire quels sont les sujets ou les thèmes relatifs aux parcs nationaux ou aux lieux historiques nationaux à propos desquels vous vous souvenez d'avoir entendu, lu ou vu quelque chose?

• Veuillez précisez :98
• Ne sait pas/Pas de réponse99

PQ8

La conservation des parcs nationaux et des aires marines nationales de conservation requiert de nombreuses activités de conservation pour faire en sorte de préserver la santé de ces endroits.

Sur une échelle de 5 points, où 1 signifie très faible et 5 signifie très élevé, veuillez indiquer votre niveau de connaissance des activités suivantes qui ont lieu dans ces endroits.

Q8A

Efforts pour protéger les espèces en péril dans les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q8B

Collaboration avec les peuples autochtones pour protéger et gérer les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q8C

Suivi à long terme de la santé des plantes et des animaux dans les parcs nationaux (comme le marquage de tortues, la surveillance des saumons, des papillons ou des oiseaux)

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q8D

Recours à des feux contrôlés pour régénérer les habitats forestiers

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q8E

Mesures pour créer de nouvelles aires terrestres et marines protégées

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q8F

Surveillance et limitation des impacts du changement climatique dans les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q8G

Recherche scientifique sur l'environnement dans les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q8H

Participation du public dans des activités de conservation, comme le dénombrement des oiseaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• Je ne sais pas/ Pas de réponse9

Q9

Sur une échelle de 5 points, où 1 signifie « pas du tout intéressé » et 5 signifie « très intéressé », quel serait votre intérêt à en apprendre plus sur ces activités scientifiques et de conservation que Parcs Canada réalise? Vous seriez...

• 1 Pas du tout intéressé1
• 22
• 33
• 44
• 5 Très intéressé5
• Je ne sais pas/Pas de réponse9

Q10

Le mandat de Parcs Canada est de protéger et de présenter les parcs nationaux, les lieux historiques et les aires marines de conservation du Canada, ainsi que de favoriser la connaissance, l'appréciation et l'utilisation de ces lieux par le public, qu'il s'agisse des générations actuelles ou des générations futures.

Sur une échelle de 5 points, où 1 signifie que vous vous opposez totalement, 3 signifie que vous n'êtes ni pour ni contre et 5 signifie que vous appuyez totalement, veuillez indiquer dans quelle mesure vous vous opposez à ce mandat ou vous l'appuyez.

• S'oppose totalement 11
• 22
• Ni pour, ni contre 33
• 44
• Appuie totalement 55
• Ne sait pas/ Pas de réponse9

DENIM

Nous avons maintenant quelques questions qui serviront à des fins de statistiques uniquement.

QPOSTC

Quel est le code postal de votre résidence permanente?

• Veuillez préciser :77
• Ne sais pas/n'est pas sûr(e)98
• Préfère ne pas répondre99

QCHILD

Des enfants de 18 ans et moins habitent-ils actuellement dans votre foyer?

• Oui1
• Non2
• Préfère ne pas dire/pas de réponse9

QGENER

Laquelle des catégories suivantes vous décrit le mieux?

• Je suis né(e) au Canada1
• Je suis né(e) à l'extérieur du Canada2
• Ne sais pas8
• Pas de réponse9

EDU71

Quel est le plus haut niveau de scolarité que vous avez atteint?

• 8e année ou moins1
• Études secondaires non terminées2
• Diplôme d'études secondaires ou l'équivalent3
• Apprentissage enregistré ou diplôme ou certificat d'une école de métiers4
• Collège, CEGEP, ou certificat ou diplôme non universitaire5
• Certificat universitaire ou diplôme inférieur au baccalauréat6
• Baccalauréat7
• Certificat universitaire supérieur au baccalauréat8
• Je ne sais pas/Pas de réponse9

THNK

Je vous remercie de votre temps et de votre collaboration. L'enquête a été réalisée pour le compte de Parcs Canada et elle est enregistrée conformément à la Loi fédérale sur l'accès à l'information.

DONNER UNIQUEMENT LES COORDONNÉES SI LE RÉPONDANT DEMANDE PLUS D’INFORMATION

Vous pouvez joindre Parcs Canada par téléphone au 1-888-773-8888 ou par courriel à information@pc.gc.ca

D. FRENCH QUESTIONNAIRE PHONE

PINTRO

Phone Intro

Bonjour/Bonsoir,

Je m'appelle _____________________ et je représente les Associés de recherche EKOS, une entreprise de recherche sur l'opinion publique. Nous réalisons une étude pour savoir ce que les gens pensent au sujet d'enjeux importants auxquels font face les milieux naturels et les sites historiques du Canada. Soyez assuré que nous ne faisons pas de vente ni de sollicitation.

Nous choisissons les numéros de téléphone au hasard puis nous sélectionnons une personne de chaque foyer pour répondre à l'étude. Pour ce faire, j'aimerais parler à la personne âgée d'au moins 18 ans qui a fêté son anniversaire de naissance le plus récemment. Est-ce vous?

• SI LA PERSONNE CONCERNÉE N'EST PAS DISPONIBLE, DEMANDEZ À QUEL MOMENT VOUS POUVEZ RAPPELER.
• SI LA PERSONNE CONCERNÉE N'EST PAS DISPONIBLE PENDANT LA PÉRIODE DU SONDAGE, DEMANDEZ À PARLER À L'AVANT-DERNIÈRE PERSONNE À FÊTER SON ANNIVERSAIRE DE NAISSANCE.

Préférez-vous répondre aux questions du sondage en français ou en anglais?/Would you prefer to be interviewed in English or French?

• SI ON LE DEMANDE DURATION: L'étude dure environ 6 minutes.
• SI ON LE DEMANDE CLIENT: À la fin de l'entrevue, je pourrai vous dire le nom des commanditaires de l'étude.

• Continuer1
• Refus (REMERCIER ET TERMINER)9

PRIV

Cet appel peut être enregistré pour contrôle de la qualité ou formation.

QGENDR

À quelle catégorie de genre vous identifiez-vous le plus? (NE PAS LIRE LA LISTE)

• Genre masculin1
• Genre féminin2
• Diverses identités de genre77
• Préfère ne pas répondre99

QAGEX

En quelle année êtes-vous né(e)?

NOTE : INSCRIRE L'ANNÉE AU COMPLET, P. EX., "1977"

• Année :1
• Pas de réponse9

QAGEXA

Si 2002, confirmer si au moins 16 ans

Avez-vous au moins 18 ans?

• Oui1
• Non2
• Pas de réponse99

QAGEY

Si hésitant

Pouvons-nous inscrire votre âge dans l'une des catégories suivantes?

• Moins de 18 ans98
• 18 à 241
• 25 à 342
• 35 à 443
• 45 à 544
• 55 à 645
• 65 ans et plus6
• Préfère ne pas le dire9

QPROV

Dans quelle province ou quel territoire habitez-vous?

• Colombie-Britannique1
• Alberta2
• Saskatchewan3
• Manitoba4
• Ontario5
• Québec6
• Terre-Neuve-et-Labrador7
• Nouvelle-Écosse8
• Nouveau-Brunswick9
• Île-du-Prince-Édouard10
• Nunavut11
• Territoires du Nord-Ouest12
• Yukon13
• Préfère ne pas le dire/Pas de réponse14

Q1

À votre connaissance, quel est le nom de l'organisme ou du ministère gouvernemental qui gère officiellement les parcs nationaux et les lieux historiques nationaux du Canada désignés?

NE LISEZ PAS LES CHOIX DE RÉPONSES – CODEZ UNE SEULE RÉPONSE.

• Parcs Canada1
• Canada Parcs2
• Parcs nationaux canadiens3
• Service des parcs4
• Gouvernement fédéral/Gouvernement du Canada5
• Gouvernement provincial6
• Environnement Canada7
• Ne savait pas qu'il y avait des parcs nationaux8
• Ne savait pas qu'il y avait des lieux historiques nationaux9
• Autre (PRÉCISEZ:)98
• Ne sait pas/Pas de réponse99

Q2

Parcs Canada allez après la Q2

Avez-vous déjà entendu parler de Parcs Canada, qui est une agence du gouvernement fédéral?

• Oui, en a entendu parler1
• Non, n'en a pas entendu parler2
• Ne sait pas/Pas de réponse9

Q3

Parcs Canada, Q1 OU Ouis, Q2

Quel est le symbole ou logo de Parcs Canada ?

NE LISEZ PAS LES CHOIX DE RÉPONSES – CODEZ UNE SEULE RÉPONSE.

• Castor1
• Feuille d'érable2
• Autre animal ou faune3
• Autre plante ou flore4
• Autre (PRÉCISEZ:)98
• Ne sait pas/Pas de réponse99

Q4 [1,3]

Parcs Canada, Q1 OU Oui, Q2

Quand vous pensez à Parcs Canada, quels sont les mots que vous utiliseriez pour décrire Parcs Canada à un ami?

• Réponse :98
• Ne sait pas/Pas de réponse99

PQ5

Au cours des trois derniers mois, avez-vous entendu, lu ou vu quelque chose au sujet de ce qui suit?

Q5A

Parcs Canada

• Oui1
• Non2
• Ne sait pas/ Pas de réponse9

Q5B

Parcs nationaux du Canada

• Oui1
• Non2
• Ne sait pas/ Pas de réponse9

Q5C

Lieux historiques nationaux du Canada

• Oui1
• Non2
• Ne sait pas/ Pas de réponse9

Q6 [1,23]

Où vous souvenez-vous précisément d'avoir entendu, lu ou vu quelque chose au sujet de Parcs Canada, des parcs nationaux ou des lieux historiques nationaux?

NE LISEZ PAS LES CHOIX DE RÉPONSES - CODER TOUTES LES RÉPONSES APPLICABLES NOUS CHERCHONS DES RÉPONSES LIÉES AUX MÉDIAS. SONDER PLUS LOIN DANS LES RÉPONSES DES MAGAZINES, JOURNAUX, TV, MÉDIAS SOCIAUX (OÙ, À PROPOS DE QUOI?)

• Site Web de Parcs Canada (www.pc.gc.ca, www.pccamping.ca)1
• Bulletin d'information de Parcs Canada2
• Article dans une revue ou un magazine (SONDEZ POUR UNE RÉPONSE PRÉCISE): 3
• Article dans le journal (SONDEZ POUR UNE RÉPONSE PRÉCISE):4
• Publicité à la télévision5
• Émission/documentaire à la télévision (SONDEZ POUR UNE RÉPONSE PRÉCISE): 6
• Des amis ou de la famille/bouche à oreille7
• Médias sociaux (Facebook, Youtube, Twitter, Instagram) (SONDEZ POUR UNE RÉPONSE PRÉCISE): 12
• Autres sites Web13
• Radio14
• Aux parcs nationaux/lieux historiques nationaux15
• Aux musées/autres parcs/sites16
• Brochures/dépliants17
• Guides de voyage/touristiques18
• Autre (PRÉCISEZ:)98
• Ne sait pas/Pas de réponse99

Q7 [1,3]

Et, pouvez-vous me dire quels sont les sujets ou les thèmes relatifs aux parcs nationaux ou aux lieux historiques nationaux à propos desquels vous vous souvenez d'avoir entendu, lu ou vu quelque chose?

ACCEPTER JUSQU'À TROIS RÉPONSES

• Veuillez précisez :98
• Ne sait pas/Pas de réponse99

PQ8

La conservation des parcs nationaux et des aires marines nationales de conservation requiert de nombreuses activités de conservation pour faire en sorte de préserver la santé de ces endroits.

Sur une échelle de 5 points, où 1 signifie très faible et 5 signifie très élevé, veuillez indiquer votre niveau de connaissance des activités suivantes qui ont lieu dans ces endroits.

Q8A

Efforts pour protéger les espèces en péril dans les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q8B

Collaboration avec les peuples autochtones pour protéger et gérer les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q8C

Suivi à long terme de la santé des plantes et des animaux dans les parcs nationaux (comme le marquage de tortues, la surveillance des saumons, des papillons ou des oiseaux)

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q8D

Recours à des feux contrôlés pour régénérer les habitats forestiers

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q8E

Mesures pour créer de nouvelles aires terrestres et marines protégées

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q8F

Surveillance et limitation des impacts du changement climatique dans les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q8G

Recherche scientifique sur l'environnement dans les parcs nationaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q8H

Participation du public dans des activités de conservation, comme le dénombrement des oiseaux

• Très faible 11
• 22
• 33
• 44
• Très élevé 55
• (NON SUGGÉRÉ) Je ne sais pas/ Pas de réponse9

Q9

Sur une échelle de 5 points, où 1 signifie « pas du tout intéressé » et 5 signifie « très intéressé », quel serait votre intérêt à en apprendre plus sur ces activités scientifiques et de conservation que Parcs Canada réalise? Vous seriez...

• 1 Pas du tout intéressé1
• 22
• 33
• 44
• 5 Très intéressé5
• (NON SUGGÉRÉ) Je ne sais pas/Pas de réponse9

Q10

Le mandat de Parcs Canada est de protéger et de présenter les parcs nationaux, les lieux historiques et les aires marines de conservation du Canada, ainsi que de favoriser la connaissance, l'appréciation et l'utilisation de ces lieux par le public, qu'il s'agisse des générations actuelles ou des générations futures.

Sur une échelle de 5 points, où 1 signifie que vous vous opposez totalement, 3 signifie que vous n'êtes ni pour ni contre et 5 signifie que vous appuyez totalement, veuillez indiquer dans quelle mesure vous vous opposez à ce mandat ou vous l'appuyez.

• S'oppose totalement 11
• 22
• Ni pour, ni contre 33
• 44
• Appuie totalement 55
• (NON SUGGÉRÉ) Ne sait pas/ Pas de réponse9

DENIM

Nous avons maintenant quelques questions qui serviront à des fins de statistiques uniquement.

QPOSTC

Quel est le code postal de votre résidence permanente?

NE LISEZ PAS

• Veuillez préciser :77
• Ne sais pas/n'est pas sûr(e)98
• Préfère ne pas répondre99

QCHILD

Des enfants de 18 ans et moins habitent-ils actuellement dans votre foyer?

• Oui1
• Non2
• Préfère ne pas dire/pas de réponse9

QGENER

Laquelle des catégories suivantes vous décrit le mieux?

• Je suis né(e) au Canada1
• Je suis né(e) à l'extérieur du Canada2
• (NON SUGGÉRÉ) Ne sais pas8
• (NON SUGGÉRÉ) Pas de réponse9

EDU71

Quel est le plus haut niveau de scolarité que vous avez atteint?

• 8e année ou moins1
• Études secondaires non terminées2
• Diplôme d'études secondaires ou l'équivalent3
• Apprentissage enregistré ou diplôme ou certificat d'une école de métiers4
• Collège, CEGEP, ou certificat ou diplôme non universitaire5
• Certificat universitaire ou diplôme inférieur au baccalauréat6
• Baccalauréat7
• Certificat universitaire supérieur au baccalauréat8
• Je ne sais pas/Pas de réponse9

THNK

Je vous remercie de votre temps et de votre collaboration. L'enquête a été réalisée pour le compte de Parcs Canada et elle est enregistrée conformément à la Loi fédérale sur l'accès à l'information.

DONNER UNIQUEMENT LES COORDONNÉES SI LE RÉPONDANT DEMANDE PLUS D’INFORMATION

Vous pouvez joindre Parcs Canada par téléphone au 1-888-773-8888 ou par courriel à information@pc.gc.ca