Prepared for Parks Canada Agency
Supplier name: Advanis
Contract number: 5P047-220011
Contract value: $66,553.28 (tax included)
Award date: April 26, 2022
Delivery date: March 13, 2023
Registration Number: POR 002-22
For more information on this report, please contact Parks Canada at:
information@pc.gc.ca
Ce rapport est aussi disponible en français.
Prepared for Parks Canada Agency
Supplier name: Advanis
March 2023
This report presents the methodological details for the Parks Canada Tracking Study 2022-23 Advanis on behalf of the Parks Canada Agency. The study involvedfourprobability-based online/telephone surveys conducted between June 2022 and March 2023 administered to members of the Canadian public aged 18 or older.
Ce rapport est aussi disponible en français sous le titre: Étude de suivi de Parcs Canada 2022-23
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Parks Canada. For more information on this report, please contact Parks Canada at 1-888-773-8888 information@pc.gc.ca or at:
Parks Canada
2nd Floor, (PC-02-E)
30 Victoria St.
Gatineau, QC J8X 0B3
Catalogue Number:
R62-557/2023E-PDF
International Standard Book Number (ISBN):
978-0-660-47359-8
Related publications: (registration number: POR 002-22):
Catalogue Number: R62-557/2023F-PDF (Methods report, French)
International Standard Book Number (ISBN): 978-0-660-47360-4 (French)
© His Majesty the King in Right of Canada, as represented by the Minister of the Environment and Climate Change and the Minister responsible for Parks Canada, 2023
Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations.
The study used Advanis’ proprietary General Population Random Sample (GPRS). This probability-based tool was administered to a nationally representative sample of 2,000 adult Canadians 18 years of age and older. Questions about Canadians’ knowledge and general awareness of the Parks Canada Agency, support of its mandate, leisure travel intentions and critical cross-functional issues to help inform programs and services were asked in four different waves during the 2022-23 fiscal year. The June wave occurred between June 2nd and June 30, 2022, the September wave between September 1st and September 25, 2022, the December wave between December 5th and December 31, 2022, and the final wave between February 8 and March 3, 2023.
A total of 8,523 people completed the surveys between June 2, 2022, and March 3, 2023. The data was weighted based on geographic region, gender and age using 2021 Canadian Population Census data. The total cost of the study was $66,553.28, including taxes.
I hereby certify as a Senior Officer of Advanis that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research.
Specifically, the deliverables do not contain any reference to electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leader.
Signature:
Nicolas Toutant
Vice-President, Research and Evaluation
Advanis Inc.
ntoutant@advanis.net