1 Parks Canada
2 Ontario Parks
3 Roots
4 Beaver Lumber
5 Canadian Pacific
6 Hudson Bay’s Company
7 BeaverTails Pastry
8 Do not know
Prepared for Parks Canada Agency
Supplier name: Advanis
Contract number: 5P047-220075
Contract value: $4,350 (tax included)
Award date: July 21, 2022
Delivery date: January 19, 2023
Registration Number: POR 017-22
For more information on this report, please contact Parks Canada at: information@pc.gc.ca
Ce rapport est aussi disponible en français
Prepared for Parks Canada Agency
Supplier name: Advanis
January 2023
This report presents the methodological details for the Parks Canada Tracking Study Pilot conducted by Advanis on behalf ofthe Parks Canada Agency. The study involved questions added to two probability-based omnibus surveys (September and December 2022) administered to members of the Canadian public aged 18 or older.
Ce rapport est aussi disponible en français sous le titre: Sondage pilote de suivi de Parcs Canada
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Parks Canada. For more information on this report, please contact Parks Canada at: 1-888-773-8888 or information@pc.gc.ca or at:
Parks Canada
2nd Floor (PC-02-E)
30 Victoria street
Gatineau, Québec J8X 0B3
Catalogue Number:
R62-587/2023E-PDF
International Standard Book Number (ISBN):
978-0-660-45231-9
Related publications: (registration number: POR 017-22):
Catalogue Number:
R62-587/2023F-PDF (Methods report, French)
International Standard Book Number (ISBN):
978-0-660-45232-6 (French)
© His Majesty the King in Right of Canada, as represented by the Minister of the Environment and Climate Change and the Minister responsible for Parks Canada, 2022
Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations.
The study used Advanis’ proprietary online omnibus, a probability-based tool administered to a nationally representative sample of 1,000 adult Canadians 18 years of age and older. The omnibus employs Advanis’ proprietary interactive voice response system to conduct random digit dialing to cell phone numbers. A question about Parks Canada’s corporate symbol was added to each of the September and December waves. The September wave occurred between September 7 and September 30, 2022, and the December wave occurred on November 28 and December 19, 2022.
A total of 1,032 and 1,136 Canadians answered the Parks Canada question of theSeptember and December omnibus surveys respectively. Response rates were 26% and 21% percent respectively, and the margin of error was +/- 3.1% (19 times out of 20, at a 95 percent confidence interval) for the September wave, and +/- 2.9% (19 times out of 20, at a 95 percent confidence interval) for the December wave. The data was weighted to the general population (age, gender, region) using the 2021 Canadian Population Census. The total cost of the study was $4,350, including taxes.
I hereby certify as a Senior Officer of Advanis that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research.
Specifically, the deliverables do not contain any reference to electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leader.
Nicolas Toutant,
Vice President, Research and Evaluation
Advanis
nicolas.toutant@advanis.ca
Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations.
Parks Canada undertakes tracking studies to understand the short-term success of its proactive efforts on Canadians’ awareness and understanding of the Agency and the work it does, and to measure corporate performance indicators. Tracking surveys have occurred since September 2010 on a quarterly basis using a standard set of questions, except where interruptions occur (e.g., federal elections).
Public recognition of Parks Canada’s corporate symbol has been a frequent indicator on tracking surveys. To date,measurement has used telephone surveys where participants were asked to identify the symbol through an open-ended question (top of mind recall). The tracking surveys shifted from telephone to an online format in 2021, which complicated continued tracking of symbol recognition. Including symbol questions ahead of awareness questions biases awareness responses; similarly, including symbol recognition questions after a participant is made aware of Parks Canada in turn biases recognition responses. To address the methodological issue associated with shifting from telephone to online, Parks Canada sought a separate tool to track symbol recognition.
This study was exploratory in nature in that it served as a pilot test of question formats and administration. It tested open and closed-ended versions of a recognition question. It involved a separate tracking survey (omnibus) but is aligned with the field period of the Agency’s current standalone awareness tracking. The results will be used to inform selection of a final question for use in longitudinal tracking.
Parks Canada was seeking to test, and eventually resume, recognition tracking of its corporate symbol. Procurement of a standalone survey with one question was not deemed efficient nor economical to pursue. Therefore, Parks Canada sought an omnibus survey (probability-based, online), conducted at regular intervals, that reached a nationally representative sample of Canadians aged 18 years and older. The online omnibus employed here aligned with the methodological approach of the organization’s current tracking surveys (probability-based, standalone online surveys). The omnibus also occurred regularly which would support collection of data in a similar time frame to current tracking surveys.
Unlike telephone surveys, online platforms are visual mediums. This means that a corporate symbol could be shown to participants rather than asking for top of mind recall. While Parks Canada employs the Government of Canada identifier (i.e., Canada wordmark), it has its own unique identifier (a beaver), which is used extensively on its information platforms (e.g., social media, website, apps), promotional material (e.g., visitor guides, advertising campaigns, newsletters), merchandise, entry fees (e.g., Discovery Passes, receipts), and signage (e.g., highway signs, way finding, entry signs). Telephone surveys yielded awareness levels of around 18 percent (participants correctly named beaver as the symbol) pre-2017, increasing to about 30 percent by 2019.
The questions for this study were designed by Parks Canada and supplied to Advanis who added them to existing omnibus instruments ensuring all required standards for public opinion research in the Government of Canada were met (e.g., notification regarding privacy, voluntary participation, options for participation by those with disabilities, web accessibility standards). Advanis conducted pre-tests of the complete omnibus survey and made any necessary internal adjustments to the survey. As the instrument is an omnibus, Parks Canada did not receive the results of the pre-test for review but was able to see the programmed questions prior to launch. Two questions were tested – one open-ended version and one closed-ended version (Table 1). The open-ended question was piloted in September and the closed-ended question was piloted in December. The levels in the close-ended question were shown in a random order, except for the “Do not know” level (which was always shown last) The Parks Canada question was 1 of 65 questions on the September omnibus and 1 of 72 on the December omnibus. It is to note that not all questions were shown to respondents, depending on their profile and responses. However, all were shown the Parks Canada question.
| Open ended |
|
Which Canadian organization does this corporate logo belong to? |
| Close-ended |
|
Which Canadian organization does this corporate logo belong to? [rotate] 1 Parks Canada 2 Ontario Parks 3 Roots 4 Beaver Lumber 5 Canadian Pacific 6 Hudson Bay’s Company 7 BeaverTails Pastry 8 Do not know |
The target audience for Advanis’ omnibus surveys was Canadians, across all provinces and territories, who were 18 years and older. Anyone under the age of 18, anyone who did not live in Canada, and anyone working for a market research firm or other disqualified organization were filtered out.
The omnibus is proprietary to Advanis. Advanis uses its proprietary interactive voice response (IVR) system to conduct random digit dialing to cell phone numbers. When an individual answers their phone, the introductory message indicates that it is Tell City Hall calling to get their feedback on a variety of topics, including mention of any specific topics, when relevant. Those who would like to participate in (consent to) a survey are informed that they will receive a text message with a link to the survey. Shortly thereafter, the respondent receives a text message with a link to a web survey that is mobile-optimized. Reminder text messages are sent three days after the initial invitation and up to three are sent. Respondents can opt out of participating at any time by replying “STOP” to the text message.
| Province/Region | Target | Completes (September) |
Margin of error | Completes (December) |
Margin of error |
|---|---|---|---|---|---|
| Atlantic provinces | 67 | 90 | 10.3% | 76 | 11.2% |
| Quebec | 230 | 231 | 6.5% | 349 | 5.3% |
| Ontario | 386 | 364 | 5.1% | 394 | 4.9% |
| Prairies (MB/SK) | 64 | 95 | 12.3% | 39 | 15.7 |
| Alberta | 111 | 89 | 10.4% | 87 | 10.5% |
| British Columbia | 139 | 160 | 7.8% | 189 | 7.1 |
| North | 3 | 3 | 56.6% | 2 | 69.3% |
| Total | 1,000 | 1,032 | 3.1% | 1,136 | 2.9% |
Overall, 9,416 Canadians were invited to participate in the two omnibus surveys (3,983 in September and 5,433 in December). A total of 1,032 surveys were completed during the September data-collection period, yielding a response rate of 26% and a margin of error of +/- 3.1%, at a 95% confidence interval. A total of 1,136 surveys were completed during the December data-collection period, yielding a response rate of 21% and a margin of error of +/- 2.9%, at a 95% confidence interval. Some people were screened because they lived outside Canada or were under 18 years old.
| September | December | |
|---|---|---|
| Invited | 3,983 | 5,433 |
| Screened out | 35 | 24 |
| Completed | 1,032 | 1,136 |
| Response rate | 26% | 21% |
| Margin of error | +/-3.1% | +/-2.9% |
Inclusive participation is a requirement of public opinion research contracted by the Government of Canada. Online surveys are programmed for example to adapt to mobile devices, limit large tables of scaled questions, support screen readers, and support use of tab-key functions to navigate screens. Alternative formats (e.g., interviews) are also available if requested. The measures Advanis puts in place addressed the needs of participants who may have had challenges, as no one requested additional support.
Survey results were weighted by 3 variables - region, gender and age. The data was weighted to the 2021 Canadian Population Census.
All demographic and derived variables used in the analysis and/or weighting were included in the dataset. The open-ended responses were coded to general themes and aggregated when the theme represented at least one percent of total responses for the question. Coded and original verbatim responses were maintained in the dataset. The two questions were crossed with themed categories to provide insight into the results. The themes included region, age, home life (kids at home), immigration status (whole life in Canada/not whole life in Canada), urbanity (urban/rural), and gender. Final banner tables included weighted and unweighted frequencies and percent.
Advanis employs a number of quality control measures to ensure success across the entire life cycle of the project. These measures are detailed below.
Survey Programming: Advanis utilizes technology to maximize quality control in survey programming. Having developed a proprietary survey engine tool, Advanis professionals are able to design and program a survey in a browser-based environment, eliminating the need to involve a programmer who is less familiar with the survey subject matter. Below are the steps followed to ensure the quality of the survey.
Advanis staff have used the SPSS Statistics Software for over 20 years and are very proficient users of the software. All data cleaning performed on projects are outlined in syntax files with intermediate data files saved throughout the process. This ensures that the original raw data file is never overwritten, and that if an error is discovered in our code, we can quickly and easily rerun the syntax to produce a new data file. Individuals developing code incorporate internal checks in their code (e.g., crosstabs) to ensure the syntax had the desired effect. In addition, all syntax is reviewed by another team member or technical specialist for accuracy.
Non-response bias occurs when non-responders differ in a meaningful way from respondents and this difference impacts the information gathered. It is difficult to assess the presence of non-response bias since information about why non-responders did not participate is usually not unavailable. That said, one way to gauge the potential impacts of non-response bias is to evaluate if the sample is representative by comparing the respondents' characteristics and gauge if they reflect known population characteristics. Where possible, we can check the distribution of respondents across various demographics (e.g., age and gender) and geographic categories and compare those distributions against known population characteristics. If the variation is fairly small and we have no reason to believe there are other factors impacting respondents’ willingness to participate, we can conclude that the likelihood of non-response bias impacting the information gathered in the study is minimal. This is the case with the current study.
Several strategies were employed to increase response rates and reduce the effects of non-response bias. This includes:
Note: since an omnibus was used, only the content relevant to Parks Canada is included here (i.e., introduction, demographics, and Parks Canada’s questions)
Thank you for taking the time to have your say on issues important to all Canadians. We hope that you and your loved ones are safe and healthy at this time.This survey covers a variety of fun and relevant topics. Your input is valuable to us, and the survey will take approximately 7 minutes to complete.If you get interrupted while doing the survey, you can click on the same link to pick up right where you left off.
This survey was designed and funded by Advanis and uses TellCityHall data collection methodology.
© 2022 Privacy Policy CRIC Pledge (https://www.canadianresearchinsightscouncil.ca/wp-content/uploads/2020/09/CRIC-Pledge-to-Canadians.pdf)
Which Canadian organization does this corporate logo belong to?
Which Canadian organization does this corporate logo belong to?
1 Parks Canada *
2 Ontario Parks *
3 Roots *
4 Beaver Lumber*
5 Canadian Pacific*
6 Hudson Bay’s Company*
7 Beaver Tails Pastry*
99 Do not know
Levels marked with * are randomized
On both
We need to start by asking a couple quick questions because this survey isn't relevant for everyone, and we don't want to waste anyone's time.
First, what is your age?
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42 40 to 49 years|42 43 40 to 49 years|43 44 40 to 49 years|44 45 40 to 49 years|45 46 40 to 49 years|46 47 40 to 49 years|47 48 40 to 49 years|48 49 40 to 49 years|49 50 50 to 59 years|50 51 50 to 59 years|51 52 50 to 59 years|52 53 50 to 59 years|53 54 50 to 59 years|54 55 50 to 59 years|55 56 50 to 59 years|56 57 50 to 59 years|57 58 50 to 59 years|58 59 50 to 59 years|59 60 60 to 69 years|60 61 60 to 69 years|61 62 60 to 69 years|62 63 60 to 69 years|63 64 60 to 69 years|64 65 60 to 69 years|65 |
66 60 to 69 years|66 67 60 to 69 years|67 68 60 to 69 years|68 69 60 to 69 years|69 70 70 to 79 years|70 71 70 to 79 years|71 72 70 to 79 years|72 73 70 to 79 years|73 74 70 to 79 years|74 75 70 to 79 years|75 76 70 to 79 years|76 77 70 to 79 years|77 78 70 to 79 years|78 79 70 to 79 years|79 80 80 to 89 years|80 81 80 to 89 years|81 82 80 to 89 years|82 83 80 to 89 years|83 84 80 to 89 years|84 85 80 to 89 years|85 86 80 to 89 years|86 87 80 to 89 years|87 88 80 to 89 years|88 89 80 to 89 years|89 90 90 years or older |
In which province or territory do you live?
1 Alberta
2 British Columbia
3 Manitoba
4 Newfoundland & Labrador
5 New Brunswick
7 Northwest Territories
6 Nova Scotia
8 Nunavut
9 Ontario
10 Prince Edward Island
11 Quebec
12 Saskatchewan
13 Yukon
14 I don’t live in Canada
Do you identify yourself as...*?*
*?* Refers to current gender which may be different from sex assigned at birth and may be different than what is indicated on legal documents.
1 Male
2 Female
3 Another
Do you consider yourself a member of the LGBTQ+ community?
1 Yes
2 No
-8 Prefer not to answer
Which of the following best describes where you live?
0 Urban (city, town, village)
1 Rural (estate lot/acreage, farm, country)
What is your current employment status?
1 Working for an employer full-time, that is 35 or more hours per week
2 Working for an employer part-time, that is, less than 35 hours per week
3 Self-employed
4 Not employed, but looking for work
5 Retired
6 Full-time homemaker
7 Other
Do you own your home?
1 Yes
0 No
What was your total household income before taxes in 2021?
1 Less than $20,000
2 $20,000 to less than $40,000
3 $40,000 to less than $60,000
4 $60,000 to less than $80,000
5 $80,000 to less than $100,000
6 $100,000 to less than $120,000
7 $120,000 to less than $140,000
8 $140,000 to less than $160,000
9 $160,000 or more
-8 Prefer not to answer
How many people live in your household, including you?
1 1
2 2
3 3
4 4
5 5
6 6
7 More than 6
-8 Prefer not to answer
Show if More than one person in household
Are there any children under 18 in the household?
1 Yes
0 No
-8 Prefer not to answer
Show if Have children in household
What age group(s) is the child / are the children in the household? Select all that apply.
1 Under 5 years old
2 5 to 11 years old
3 12 to 17 years old
-8 Prefer not to answer
Show if More than one person in household
Are there any adults over 60 in the household?
1 Yes
0 No
-8 Prefer not to answer
Show if under age under 40
Are you currently a student at a post-secondary institution or to be enrolled in September 2022/2023?
1 Yes, currently a student
2 Yes, to be enrolled in September 2022/2023
3 No
Do you consider yourself to have a disability?
Persons with disabilities include those who have long-term physical, mental, intellectual or sensory impairments which in interaction with various barriers may hinder their full and effective participation in society on an equal basis with others.
1 Yes
0 No
-9 Not sure
How many years have you been a resident of Canada, in total?
If you have lived in Canada on and off, please enter the total number of years that you have ever lived here.
2 1 year or less
9 More than 1 but less than 6 years
10 6 to 9 years
4 10 to 14 years
5 15 to 19 years
6 20 years or more, but not my whole life
1 My whole life
99 Prefer not to answer
Which of the following do you identify as?
Again, this question is partly based on how Statistics Canada asks for this information.
18 Prefer not to answer (Exclusive)
17 Don't know/not sure (Exclusive)
1 First Nations
3 Métis
4 Inuk (Inuit)
5 White (Caucasian, or of European descent, e.g., English, German, Ukrainian, etc.)
19 Québécois, or French-Canadian
6 South Asian (e.g., East Indian, Pakistani, Sri Lankan, etc.)
7 Chinese
8 Black
9 Filipino
10 Latin American
11 Arab
20 Jewish
12 Southeast Asian (e.g., Vietnamese, Cambodian, Laotian, Thai, etc.)
13 West Asian (e.g., Iranian, Afghan, etc.)
14 Korean
15 Japanese
16 Other (specify):
What is the highest level of education that you have completed?
1 Completed high school or less
2 Some post-secondary or completed a college diploma
3 Completed university degree or post-graduate degree
-8 Refused
Merci de prendre le temps de vous exprimer sur des questions importantes pour tous les Canadiens. Nous espérons que vous et vos proches êtes en sécurité et en bonne santé en ce moment.
Cette enquête couvre une variété de sujets amusants et pertinents. Votre contribution nous est précieuse et l'enquête prendra environ 7 minutes à compléter.
Si vous êtes interrompu pendant le sondage, vous pouvez cliquer sur le même lien pour reprendre là où vous vous étiez arrêté.
Cette enquête a été conçue et financée par Advanis et utilise sa méthodologie de collecte de données MaVilleÉcoute. © 2022 Politique de confidentialité Engagement du CRIC
À quelle organisation canadienne appartient ce logo corporatif?
À laquelle organisation canadienne appartient ce logo corporatif?
1 Parcs Canada *
2 Parcs de l’Ontario *
3 Roots *
4 Beaver Lumber*
5 Canadien pacifique *
6 Compagnie de la baie d’Hudson *
7 Queues de castor *
99 Je ne sais pas
Les niveaux marqués d’un * sont présentés aléatoirement
Septembre et décembre
Nous devons commencer par poser quelques questions rapides, car cette enquête n'est pas pertinente pour tout le monde et nous ne voulons pas faire perdre de temps à qui que ce soit.
Tout d'abord, quel est votre âge?
| 18 18 à 29 ans|18 19 18 à 29 ans|19 20 18 à 29 ans|20 21 18 à 29 ans|21 22 18 à 29 ans|22 23 18 à 29 ans|23 24 18 à 29 ans|24 25 18 à 29 ans|25 26 18 à 29 ans|26 27 18 à 29 ans|27 28 18 à 29 ans|28 29 18 à 29 ans|29 30 30 à 39 ans|30 31 30 à 39 ans|31 32 30 à 39 ans|32 33 30 à 39 ans|33 34 30 à 39 ans|34 35 30 à 39 ans|35 36 30 à 39 ans|36 37 30 à 39 ans|37 38 30 à 39 ans|38 39 30 à 39 ans|39 40 40 à 49 ans|40 41 40 à 49 ans|41 42 40 à 49 ans|42 |
43 40 à 49 ans|43 44 40 à 49 ans|44 45 40 à 49 ans|45 46 40 à 49 ans|46 47 40 à 49 ans|47 48 40 à 49 ans|48 49 40 à 49 ans|49 50 50 à 59 ans|50 51 50 à 59 ans|51 52 50 à 59 ans|52 53 50 à 59 ans|53 54 50 à 59 ans|54 55 50 à 59 ans|55 56 50 à 59 ans|56 57 50 à 59 ans|57 58 50 à 59 ans|58 59 50 à 59 ans|59 60 60 à 69 ans|60 61 60 à 69 ans|61 62 60 à 69 ans|62 63 60 à 69 ans|63 64 60 à 69 ans|64 65 60 à 69 ans|65 |
66 60 à 69 ans|66 67 60 à 69 ans|67 68 60 à 69 ans|68 69 60 à 69 ans|69 70 70 à 79 ans|70 71 70 à 79 ans|71 72 70 à 79 ans|72 73 70 à 79 ans|73 74 70 à 79 ans|74 75 70 à 79 ans|75 76 70 à 79 ans|76 77 70 à 79 ans|77 78 70 à 79 ans|78 79 70 à 79 ans|79 80 80 à 89 ans|80 81 80 à 89 ans|81 82 80 à 89 ans|82 83 80 à 89 ans|83 84 80 à 89 ans|84 85 80 à 89 ans|85 86 80 à 89 ans|86 87 80 à 89 ans|87 88 80 à 89 ans|88 89 80 à 89 ans|89 90 90 ans ou plus |
Dans quelle province ou territoire habitez-vous?
1 Alberta
2 Colombie-Britannique
3 Manitoba
4 Terre-Neuve-et-Labrador
5 Nouveau-Brunswick
7 Territoires du Nord-Ouest
6 Nouvelle-Écosse
8 Nunavut
9 Ontario
10 Île-du-Prince-Édouard
11 Québec
12 Saskatchewan
13 Yukon
14 Je n'habite pas au Canada
Vous identifiez-vous comme...*?*
*?* Fait référence au sexe actuel, qui peut être différent du sexe assigné à la naissance et de ce qui est indiqué sur les documents légaux.
1 Masculin
2 Féminin
3 Autre
Vous considérez-vous comme un membre de la communauté LGBTQ+ ?
1 Oui
2 Non
-8 Préfère ne pas répondre
Lequel des énoncés suivants décrit le mieux le lieu où vous habitez?
0 Urbain (ville, village)
1 Rural (campagne, ferme)
Quelle est votre situation d'emploi actuelle?
1 Employé à temps plein, soit 35 heures ou plus par semaine
2 Employé à temps partiel, soit moins de 35 heures par semaine
3 Travailleur autonome
4 Sans emploi, mais à la recherche d'un emploi
5 Retraité
6 Au foyer à temps plein
7 Autre
Êtes-vous propriétaire de votre résidence?
1 Oui
0 Non
Quel était le revenu total de votre ménage avant impôts en 2021?
1 Moins de 20,000 $
2 20,000 $ à moins de 40,000 $
3 40,000 $ à moins de 60,000 $
4 60,000 $ à moins de 80,000 $
5 80,000 $ à moins de 100,000 $
6 100,000 $ à moins de 120,000 $
7 120,000 $ à moins de 140,000 $
8 140,000 $ à moins de 160,000 $
9 160,000 $ ou plus
-8 Préfère ne pas répondre
En vous incluant, combien de personnes habitent dans votre foyer?
1 1
2 2
3 3
4 4
5 5
6 6
7 Plus de 6
-8 Préfère ne pas répondre
Montrer si Plus d’une personne dans le foyer
Y a-t-il des enfants de moins de 18 ans au sein de votre ménage?
1 Oui
0 Non
-8 Préfère ne pas répondre
Montrer si Enfants au sein du foyer
À quel(s) groupe(s) d'âge l'enfant ou les enfants du ménage appartiennent-ils? Sélectionnez tout ce qui s'applique.
1 Moins de 5 ansMontrer si Plus d’une personne dans le foyer
Y a-t-il des adultes de plus de 60 ans dans votre ménage?
1 Oui
0 Non
-8 Préfère ne pas répondre
Montrer si Moins de 40
Êtes-vous présentement étudiant dans un établissement postsecondaire ou y êtes-vous inscrit pour septembre 2022/2023?
1 Oui, présentement étudiant
2 Oui, inscrit pour septembre 2022/2023
3 Non
Vous considérez-vous comme ayant un handicap?
Les personnes avec un handicap incluent celles qui ont des déficiences physiques, mentales, intellectuelles ou sensorielles à long terme qui, en interaction avec divers obstacles, peuvent entraver leur participation pleine et effective à la société sur un pied d'égalité avec les autres.
1 Oui
0 Non
-9 Incertain
Au total, depuis combien d'années êtes-vous résident du Canada?
Si vous avez vécu au Canada de façon intermittente, veuillez entrer le nombre d'années total vécu ici.
2 1 an ou moins
9 Plus d'un an, mais moins de 6 ans
10 6 à 9 ans
4 10 à 14 ans
5 15 à 19 ans
6 20 ans ou plus, mais pas ma vie entière
1 Ma vie entière
99 Préfère ne pas répondre
Parmi les catégories suivantes, à laquelle vous identifiez-vous?
Encore une fois, cette question est en partie basée sur la façon dont Statistique Canada demande cette information.
18 Préfère ne pas répondre (Exclusif)
17 Ne sait pas/pas certain (Exclusif)
1 Premières Nations
3 Métis
4 Inuk (Inuit)
5 Blanc (caucasien ou d'origine européenne, par exemple Anglais, Allemand, Ukrainien, etc.)
19 Québécois ou Canadien-Français
6 Sud-Asiatique (par exemple, Indien, Pakistanais, Sri Lankais, etc.)
7 Chinois
8 Noir
9 Philippin
10 Latino-Américain
11 Arabe
20 Juif
12 Asiatique du Sud-Est (par exemple, Vietnamien, Cambodgien, Laotien, Thaïlandais, etc.)
13 Asiatique occidental (par exemple, Iranien, Afghan, etc.)
14 Coréen
15 Japonais
16 Autre (précisez) :
Quel est le niveau de scolarité le plus élevé que vous ayez complété?
1 École secondaire terminée ou moins
2 Quelques années d'éducation post secondaire ou diplôme d'études collégiales complété
3 Diplôme universitaire ou diplôme d'études supérieures complété
-8 Préfère ne pas répondre