Prepared for Parks Canada Agency
Supplier name: Advanis Inc.
Contract number: 5P047-220075
Contract value: $4,350 (tax included)
Award date: July 21, 2022
Delivery date: January 19, 2023
Registration Number: POR 017-22
For more information on this report, please contact Parks Canada at: information@pc.gc.ca
Ce rapport est aussi disponible en français.
Prepared for Parks Canada Agency
Supplier name: Advanis Inc.
January 2023
This report presents the methodological details for the Parks Canada Tracking Study Pilot conducted by Advanis on behalf of the Parks Canada Agency.The study involved questions added to two probability-based omnibus surveys (September and December 2022) administered to members of the Canadian public aged 18 or older.
Ce rapport est aussi disponible en français sous le titre: Sondage pilote de suivi de Parcs Canada
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Parks Canada. For more information on this report, please contact Parks Canada at: 1-888-773-8888 or information@pc.gc.ca or at:
Parks Canada
2nd Floor (PC-02-E)
30 Victoria St.
Gatineau, Québec J8X 0B3
Catalogue Number:
R62-587/2023E-PDF
International Standard Book Number (ISBN):
978-0-660-45231-9
Related publications: (registration number: POR 017-22):
Catalogue Number:
R62-587/2023F-PDF (Methods report, French)
International Standard Book Number (ISBN):
978-0-660-45232-6 (French)
© His Majesty the King in Right of Canada, as represented by the Minister of the Environment and Climate Change and the Minister responsible for Parks Canada, 2023
Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations.
The study used Advanis’ proprietary online omnibus, a probability-based tool administered to a nationally representative sample of 1,000 adult Canadians 18 years of age and older. The omnibus employs Advanis’ proprietary interactive voice response system to conduct random digit dialing to cell phone numbers. A question about Parks Canada’s corporate symbol was added to each of the September and December waves. The September wave occurred between September 7 and September 30, 2022, and the December wave occurred on November 28 and December 19, 2022.
A total of 1,032 and 1,136 Canadians answered the Parks Canada question of the September and December omnibus surveys respectively. Response rates were 26% and 21% percent respectively, and the margin of error was +/- 3.1% (19 times out of 20, at a 95 percent confidence interval) for the September wave, and +/- 2.9% (19 times out of 20, at a 95 percent confidence interval) for the December wave. The data was weighted to the general population (age, gender, region) using the 2021 Canadian Population Census. The total cost of the study was $4,350, including taxes.
I hereby certify as Senior Officer of Advanis that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research.
Specifically, the deliverables do not contain any reference to electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leader.
Nicolas Toutant
Vice-President, Research and Evaluation
Advanis Inc.
nicolas.toutant@advanis.ca