Prepared for Parks Canada
Supplier name: Advanis Inc.
Contract number: 5P004-22-0154
Contract value: $61,873.15 (tax included)
Award date: September 15, 2022
Delivery date: December 8, 2022
Registration Number: POR 043-22
For more information on this report, please contact Parks Canada at: information@pc.gc.ca
Ce rapport est aussi disponible en français.
Prepared for Parks Canada
Supplier name: Advanis Inc.
December 2022
This report presents the methodological details for the Recreation Study (National Parks) conducted by Advanis on behalf of the Parks Canada Agency. The probability-based, online survey was administered between October 24 and December 5, 2022 to 2,211 members of the Canadian public aged 18 or older who had visited at least one national park in Canada in the last ten years.
Ce rapport est aussi disponible en français sous le titre: Étude récréative (sur les parcs nationaux)
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Parks Canada. For more information on this report, please contact Parks Canada at: 1-888-773-8888 or information@pc.gc.ca or at:
Parks Canada
2nd Floor (PC-02-E)
30 Victoria St.
Gatineau, Québec J8X 0B3
Catalogue Number:
R62-588/1-2023E-PDF
International Standard Book Number (ISBN):
978-0-660-45463-4
Related publications:(registration number: POR 043-22):
Catalogue Number:
R62-588/1-2023F-PDF(Methods report, French)
International Standard Book Number (ISBN):
978-0-660-45465-8 (French)
© His Majesty the King in Right of Canada, as represented by the Minister of the Environment and Climate Changeand the Minister responsible for Parks Canada, 2022
Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations.
Transportation is an important issue in national parks. It influences how people access points of interest and the overall quality of the visitor experience, but it is also linked to conservation. This exploratory study sought to better understand current transportation choices of domestic visitors to Canadian national parks, the role(s) and benefits personal vehicles serve in their experiences, the perceptions and needs of alternative transportation to be viable choices, and potential trade-offs that might motivate or change choices consumers make when it comes to the future of transportation in national parks.
The study employed a probability-based, online survey administered to a national sample of adult Canadians 18 years of age and older who had visited at least one Canadian national park in the last decade. The survey, which took approximately 14.6 minutes to complete, was conducted between October 24, 2022 and December 5, 2022 using a multi-stage approach and random phone to web recruitment. The sample involves visitors (and not the general population) and was drawn based on home base of visitors (i.e. province). The data was not weighted using demographic variables such as age, gender, education because such information at the granular level was not available for national park visitorsand Advanis could not measure the level of precision of the region of residence estimates provided by Parks Canada.
A total of 2,211 Canadians completed the survey, with a response rate of 22.2 percent and a margin of error of +/- 2.1percent at the national scale (19 times out of 20, at a 95 percent confidence interval). The total cost of the study was $61,873 including taxes.
I hereby certify as Senior Officer of Advanis that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research.
Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.
Nicolas Toutant
Vice-President, Research and Evaluation
Advanis Inc.
nicolas.toutant@advanis.ca