Prepared for Parks Canada
Supplier name: Advanis Inc.
Contract number: CW2303150
Contract value: $77,506.70 (tax included)
Award date: April 27, 2023
Delivery date: October 13, 2023
Registration number: POR 005-23
For more information on this report, please contact Parks Canada at: information@pc.gc.ca
Ce rapport est aussi disponible en français.
Prepared for Parks Canada
Supplier name: Advanis Inc.
October 2023
This report presents the methodological details for the the Visitor Satisfaction Survey 2023 conducted by Advanis on behalf of the Parks Canada Agency. The probability-based, online survey was administered between September 7 and October 1st, 2023 to 1,001 members of the Canadian public aged 18 or older who had visited a national park or national historic site/waterway during the summer of 2023.
This publication may be reproduced for non-commercial purposes only. Prior written permission must be obtained from Parks Canada. For more information on this report, please contact Parks Canada at:
1-877-773-8888 or information@pc.gc.ca or at:
Parks Canada
2nd Floor (PC-02-E)
30 Victoria Street
Gatineau, Québec J8X 0B3
Catalogue Number:
R62-570/2023E-PDF
International Standard Book Number (ISBN):
978-0-660-68499-4
Cette publication est aussi disponible en français sous le titre : Sondage 2023 sur la satisfaction des visiteurs – rapport méthodologique.
Catalogue Number:
R62-570/2023F-PDF
International Standard Book Number (ISBN):
978-0-660-68500-7
© His Majesty the King in Right of Canada, as represented by the Minister of the Environment and Climate Change and the Minister responsible for Parks Canada, 2023
Parks Canada protects and presents nationally significant examples of Canada's natural and cultural heritage on behalf of the people of Canada, and fosters public understanding, appreciation and enjoyment in ways that ensure the ecological and commemorative integrity of these places for present and future generations.
The Parks Canada Visitor Satisfaction Survey aimed to gather feedback from Canadians about their experiences and satisfaction with operations during their visit to national parks and/or national historic sites or waterways during the 2023 operating season. Results will be used for performance measurement.
The study employed a probability-based, online survey administered to a national sample of adult Canadians 18 years of age and older who had visited a national park or national historic site/waterway during the summer of 2023. The survey, which took approximately 5 minutes to complete, was conducted from September 7 to October 1st, 2023, using a multi-stage approach (phone to web recruitment). The data was weighted to the type of location visited (national park, national historic site/waterway) and the geographic region of the visit, using actual visitation volumes by region provided by Parks Canada.
A total of 1,001 Canadians completed the survey, with a response rate of 35.9 % and a margin of error of +/- 3.1 % at the national scale (19 times out of 20, at a 95 % confidence interval). The total cost of the study was $77,506.70 including taxes.
I hereby certify as Senior Officer of Advanis that the deliverables fully comply with the Government of Canada political neutrality requirements outlined in the Communications Policy of the Government of Canada and Procedures for Planning and Contracting Public Opinion Research.
Specifically, the deliverables do not include information on electoral voting intentions, political party preferences, standings with the electorate, or ratings of the performance of a political party or its leaders.
Nicolas Toutant,
Vice-President, Research and Evaluation
Advanis
nicolas.toutant@advanis.ca