Canadians’ Views on Vaccines Survey
Executive Summary
Prepared for Privy Council
Office
Supplier name: RIWI
Corp.
Contract number: 35035-201164/001/CY
Contract value: $39,999.74 (including HST)
Award date: December 23, 2020
Delivery date: February 25, 2021
Registration number: POR 095-20
For more information on this report, please contact the Privy Council
Office at:
Por-rop@pco-bcp.gc.ca
Ce rapport est aussi disponible en Français
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Canadians’ Views on Vaccines Survey
Executive Summary
Prepared for Privy Council Office
Supplier name: RIWI Corp.
February 2021
This public opinion research methodological report
presents the methodology used in an online survey conducted by RIWI Corp on
behalf of the Privy Council Office. The research study was conducted with 2,363
Canadian internet users from January 18 to February 14, 2021.
Cette
publication est aussi disponible en français sous le titre : Enquête sur les
opinions des Canadiens sur les vaccins Résumé
This
publication may be reproduced for non-commercial purposes only. Prior written
permission must be obtained from the Privy Council Office. For more information
on this report, please contact Privy Council Office at:
Privy Council Office
Blackburn Bldg RM 228
85 Sparks St.
Ottawa, Ontario K1A 0A3
Catalogue number: CP22-196/2021E-PDF
International Standard Book Number (ISBN): 978-0-660-37730-8
Related publications (registration number: POR 095-20):
Catalogue number: CP22-196/2021F-PDF
(Executive summary, French)
International Standard Book Number (ISBN): 978-0-660-37731-5
© Her Majesty the Queen in Right of
Canada, as represented by the Privy Council Office, 2021
EXECUTIVE SUMMARY
Background
For the past
year, Canada has experienced unprecedented challenges with the emergence of the
coronavirus pandemic. As we begin national vaccine roll-outs,
the perceived safety of the COVID-19 vaccine is an important explanatory factor
for vaccine uptake, rates of illnesses and the reopening of the economy.
This
study examined a variety of topics involving Canadians attitudes towards the
COVID-19 vaccine, notably: likelihood of
taking the vaccine, the positive and negative perceptions
of public health workers and the government,
and ability to identify misinformation.
Objectives
Intelligence
gathered from this study will help the Privy Council Office (the Project
Authority) understand the perceptions and views of the Canadian people
(specifically those who have access to the Internet) regarding the COVID-19
vaccine. Through this research the Privy Council Office (PCO) will be able to
ensure a better understanding of public perceptions and develop communications
strategies and products that are effective in reaching Canadians.
Methodology
RIWI administered an online survey to a sample
of the Canadian adult Internet-using population, randomly gathering sentiment data to
inform the Government of Canada of attitudes towards the COVID-19
vaccine. The survey was administered using RIWI
technology, which randomly intercepts Web users who access URLs that RIWI controls at that time.
The survey was completed by 2,363
participants, during the period of January 18th,
2021 – February 14th, 2021.
RIWI weighted all data by age,
gender, ethnicity and region based on the most
recently available national census data, last updated in May 2016.
Weighted and unweighted data were made
available to the Project Authority through the RIWI interactive dashboard. Calculations for weighting of data were made using
Pearson’s chi-square statistic and the p-value for the hypothesis test of
independence of the observed frequencies in the contingency table observed
(from weighted cross tabulation). The expected frequencies were computed based
on the marginal sums under the assumption of independence.
Expenditure
The total cost of the contract was
$39,999.74 (including HST).
I hereby certify as Global Head, Citizen Engagement at RIWI Corp., that
the deliverables of this study fully comply with the Government of Canada
political neutrality requirements outlined in the Communications Policy of the
Government of Canada and Procedures for Planning and Contracting Public Opinion
Research. Specifically, the deliverables do not include information on
electoral voting intentions, political party preferences, or standings with the
electorate or ratings of the performance of a political party or its leaders.
Eric Meerkamper
Global Head, Citizen Engagement
RIWI Corp.